Bayern Munich 0 Hertha Berlin 0: Lewandowski’s run ends as leaders are held at home Rob Lancaster Last updated 1 year ago 00:27 2/25/18 Bongarts Bayern Munich saw their winning run end at 14 games as they drew a blank at home against Hertha Berlin. Robert Lewandowski failed to score for a record 12th successive Bundesliga home game as Bayern Munich’s winning streak ended with a 0-0 draw against Hertha Berlin.Fresh from scoring five against Besiktas in the Champions League on Tuesday, Bayern drew a blank for the first time since a 3-0 European defeat at Paris Saint-Germain that cost former manager Carlos Ancelotti his job.Lewandowski – who had tied Jupp Heynckes’ scoring record with a goal against Schalke last time out on home turf – had opportunities to continue his streak at the Allianz Arena, only to be thwarted by Hertha goalkeeper Rune Jarstein. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player The visitors also defended in stoic fashion as they played the role of party poopers to perfection, in the process recording a third successive clean sheet on their travels.Despite their failure to secure a club record 15th straight victory, Bayern still extended their lead at the summit to 20 points, albeit nearest rivals Borussia Dortmund can cut into that gap when they host Augsburg on Monday.#FCBBSC pic.twitter.com/Tks8LpAE2j — FC Bayern München (@FCBayern) February 24, 2018 When the teams had met in Berlin last October, Bayern surrendered a two-goal lead to draw 2-2 in their first outing following the departure of Ancelotti.Heynckes wasn’t in charge on that occasion, but the veteran coach has engineered such a stunning turnaround in the club’s on-field fortunes that it’s now a case of when, rather than if, Bayern secure a record-breaking sixth successive Bundesliga title.The 72-year-old – who missed the home win over Schalke on February 10 due to illness – recalled Franck Ribery and Arjen Robben as he shuffled his pack on Saturday, though all eyes were firmly focused on Lewandowski’s record attempt.The Poland international twice went close to creating history before the interval, with Jarstein keeping out a close-range header before then combining with defender Jordan Torunarigha to snuff out a one-on-one opportunity set up by Thomas Muller’s first-time throughball.Home matches of Robert Lewandowski for @FCBayern this #Bundesliga season:#FCBSCB #MiaSanMia — Gracenote Live (@GracenoteLive) February 24, 2018 Torunarigha was also in the right place to hack clear when Mats Hummels inadvertently deflected Javi Martinez’s driven cross towards the goal, while Ribery carelessly blasted over as Bayern endured a frustrating first 45 minutes.Jarstein continued to keep Lewandowski at bay after the break, anticipating well to grasp hold of a curling attempt on one of the few occasions the forward had escaped the attentions of the impressive Torunarigha.David Alaba saw a curling free-kick from 20 yards out turned away in acrobatic fashion as Bayern’s frustrations grew with each passing minute the game remained scoreless.Heynckes sent on Kingsley Coman, Sandro Wagner and Arturo Vidal in an attempt to find a breakthrough, though when the first of the three substitutes quickly picked up an injury, Bayern were effectively reduced to 10 men for the remainder of the contest.Still, Robben saw a set-piece strike kept out by Jarstein during stoppage time as Hertha held firm through to the final whistle to claim an unlikely point. read more
A growing number of people are giving even bigger bucks online. A new study, “The Wired Wealthy” by Convio, Sea Change Strategies and Edge Research, looks at these major online donors in depth. Read the full study below, or just check out these key points from the study:Major and moderate donors are generous and onlineThe e-mail files surveyed represent one percent of the membership but 32 percent of the revenue for this sector80 percent of the wired wealthy made donations both online and offline72 percent say donating online is more efficient and helps charities reduce administrative costs51 percent said they prefer giving online and 46 percent said that five years from now they will be making a greater portion of their charitable gifts onlineMost charity Web sites are missing opportunities to fully engage wealthy wired with their organizationOnly 40 percent said that most charity Web sites made them feel personally connected to their cause or missionOnly 40 percent said that most charity Web sites are inspiring48 percent felt most charity Web sites are well-designedEmail shows signs of lost opportunities to connect with various donors74 percent said it was appropriate for the charity to send an email reminding them to renew an annual gift74 percent said that an email from the charity about how their donation was spent, and what happened as a result would make them more likely to give again65 percent said they always open and glance at emails from causes they supportThree distinct groups of donors emerged based on the extent to which the donor sees the Internet as a source of connection between themselves and the causesRelationship seekers (29%) – the group most likely to connect emotionally with organizations onlineAll business (30%) – not looking for a relationship or emotional connection, but a smooth and simple donation processCasual connectors (41%) occupy the middle ground, showing some interest in sustaining an online relationship, but also wanting a smooth and simple processNonprofits should create and provide options that let the wired wealthy customize their online experience with the cause, says the study.
I have a pretty boring business card, but that’s about to change. Ever since a designer friend handed me a clear plastic business card with a field for inking a personal note, I realized this is a neglected opportunity.What are you doing to make your card about your cause?Here’s a great source of inspiration from librarians. Librarians rock. Not only do I love them, I think they are marketing superheroes. Here’s the proof. Is this a fabulous card or what? I share her source of power, by the way: coffee.Write me if you have a heroic business card.
Many nonprofit marketers often skip the planning stage for marketing and jump right into tactics. By making time to step back and plan ahead, you can fine tune your nonprofit outreach to be laser focused on your audience and what motivates them to get involved and give. Here are five questions to ask before any nonprofit marketing effort — two about your organization and three about your audience: Who would be good partners for your nonprofit?Who are your competitors? What can you learn from them and how will you differentiate your organization from others like it?What’s going on in your marketplace or your local environment that you can piggyback onto?What is the best way you can craft your message?When are the best times, places, states, and minds to reach your unique audience? Who cares? Pardon the bluntness of this question, but you have to keep this mind: Just because you serve people who are in poverty or you help people get well doesn’t necessarily mean people should care. There has to be more personal relevance or something unique that you bring to the table. Once you’ve worked through the important questions, you can move on to these tactical questions that will aid you in creating your nonprofit marketing plan: Whom do you serve? Get a clear picture of your audiences. What are the different constituency groups you serve? Source: Adapted from the Nonprofit 911 Presentation “The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered.” What do they need? Now that you have a clear idea of whom you serve and how you’re currently serving them, consider the needs and benefits for your donors, clients or volunteers. This piece is critical, but a lot of us miss it because we’re so committed to our causes. At this point, find the hook or sweet spot between what your audiences need and your unique value. Who are you? Tackle this one quickly and succinctly. What do you do? Think about why your organization was started in the first place and what work you’re currently accomplishing (programs, mission activities, etc.). How do you reach them? After all of this organizational soul-searching and research, you can begin to tackle the tactical questions. Think about your available channels and which channels are most appropriate for reaching your target audiences.
Do you have email newsletter fatigue? Maybe you’re struggling to find content for your monthly newsletter. Perhaps it’s just been tough to stick to a sending schedule. Or, maybe you’d much rather take a nap after hitting send than bother looking at those response numbers. Building loyal, engaged supporters starts with an engaging email strategy, so if you’re feeling a little fatigued with your newsletter (ugh!), there’s a chance your subscribers feel the same way (ack!).Join Suzanne Norman and Jim Hitch–our friends and partners at Emma–as they highlight the very best practices for crafting an engaging email strategy. From sign-up to send-off to follow-up, they’ll use nonprofit email examples to show you how to inspire at every turn. You’ll learn numerous tactics: Growing your list Developing fresh content Working with your in-house team Crafting stylish campaigns Making the most of your response numbersAnd you’ll leave with everything you need to put together an email program that attracts, engages and inspires your audience. DOWNLOAD THE SLIDES BELOW “RELATED DOCUMENTS,” OR VISIT https://sp2.img.hsyaolu.com.cn/wp-shlf1314/B2046/IMG6468.jpg” alt=”last_img” />
Do you know if your communications are working? Have you ever asked? If the answer to both questions is “no,” you’re not alone.Few foundation communicators claim they regularly – if at all – formally evaluate their work.To help, the Communications Network has published Are We There Yet? A Communications Evaluation Guide. Created by Asibey Consulting, and made possible by the David and Lucile Packard Foundation, the guide walks users through a nine-step process for creating plans for monitoring and measuring their communications.Among the reasons stressed for evaluating communications efforts are these:Evaluation improves the effectiveness of communications.Evaluation can help organizations more effectively engage with intended audiences.Situations change – strategies and tactics may need to change as well.Evaluation ensures wise allocation of resources.Once evaluation is underway, the guide suggests you communicate your findings to people who may benefit from what you are learning, such as your team, your board or colleagues and peers.The guide, complete with a worksheet to chart your strategy, encourages readers to follow nine steps in creating an evaluation plan:Step 1: Determine What You Will EvaluateStep 2: Define Your GoalStep 3: State Your ObjectiveStep 4: Identify Your AudienceStep 5: Establish Your BaselineStep 6: Pose Your Evaluation QuestionsStep 7: Draft Your MeasurementsStep 8: Select Your Evaluation TechniquesStep 9: Estimate Your BudgetThe guide also shows communicators how to step back and regroup when their evaluation indicates less progress towards objectives or milestones than they had anticipated.The report was written by Edith Asibey, Toni Parras and Justin van Fleet of Asibey Consulting with support from the David and Lucille Packard Foundation.
There are two interesting criticisms floating around regarding donors.The first one says wealthy donors and foundations tend to be fickle in their giving. They’re eager to support innovative and new efforts, but not necessarily good at retaining and expanding investments in what’s older and proven. A couple of weeks ago, I had drinks with some wise nonprofit people and one of them told the story of getting half a grant – because his nonprofit was “too established and successful” compared to startup groups. This is a great example of this problem. Solid isn’t as sexy as new and different. But it should be.I call this the Albino squirrel problem. This is an Albino squirrel on Q Street in Georgetown, here in DC. I see it many mornings on my way to work. I stopped and paid it attention (and even put it on Flickr) because it was new and different. Maybe one of these days the creature will get a grant.A recent book goes deeper into this issue, beyond the Albino squirrel and my superficial analysis to the reasons for and toll of “Billions of Drops in Millions of Buckets.” Author Steven Goldberg says we’ve given too much money in too many places with too little impact. He maintains big donors should be more willing to concentrate massive resources in single approaches over the long haul to take promising programs to scale. In other words, think centralized planning for social change. Goldberg urges concentrated giving on national projects, based on an impact index that ranks nonprofits by their effectiveness. An excellent review of this book by William A Schambra of the Hudson Institute’s Bradley Center is here.While I’m all for developing a greater attention span among big donors so that longer term investment is made in what works, I agree with Schambra’s assesment that this argument for centralized giving goes too far and neglects the local groups and “the small groups – with their intimate understanding of local conditions and needs – that may, in aggregate, do the most good.”Which gets to the second criticism I hear too often – that individual donors (not just big donors) need to stop supporting any old local organization and act more like foundations, seeking “high impact” giving prospects. There seems to be a movement afoot to demand that donors like you and me insist on less “soft” criteria for giving (like what they love or is personally relevant) and critically examine ROI based on standards like those described by Goldberg. I believe this will never happen among the masses. Most people give for profoundly personal and emotional reasons, and it’s going to take forever to get them to think like philanthropic investment bankers. If big donors go for the Albino squirrels, individual donors go for the pet squirrels. And that’s not going to change any time soon.I’m not an analyst of social impact, so I’ll leave that to folks like Goldberg. But I will say this: if you’re chasing a grant, don’t forget to show how your approach is fresh and reflective of a foundation’s latest “strategy.” And if you’re courting small donors, show how you’re relevant to them. We’ve got a long way to go before any of that changes. Don’t hold your breath for the deluge into a single bucket.