Report: Bayern 0 Hertha 0

first_imgBayern Munich 0 Hertha Berlin 0: Lewandowski’s run ends as leaders are held at home Rob Lancaster Last updated 1 year ago 00:27 2/25/18 robertlewandowski - cropped Bongarts Bayern Munich saw their winning run end at 14 games as they drew a blank at home against Hertha Berlin. Robert Lewandowski failed to score for a record 12th successive Bundesliga home game as Bayern Munich’s winning streak ended with a 0-0 draw against Hertha Berlin.Fresh from scoring five against Besiktas in the Champions League on Tuesday, Bayern drew a blank for the first time since a 3-0 European defeat at Paris Saint-Germain that cost former manager Carlos Ancelotti his job.Lewandowski – who had tied Jupp Heynckes’ scoring record with a goal against Schalke last time out on home turf – had opportunities to continue his streak at the Allianz Arena, only to be thwarted by Hertha goalkeeper Rune Jarstein. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player The visitors also defended in stoic fashion as they played the role of party poopers to perfection, in the process recording a third successive clean sheet on their travels.Despite their failure to secure a club record 15th straight victory, Bayern still extended their lead at the summit to 20 points, albeit nearest rivals Borussia Dortmund can cut into that gap when they host Augsburg on Monday.#FCBBSC pic.twitter.com/Tks8LpAE2j — FC Bayern München (@FCBayern) February 24, 2018 When the teams had met in Berlin last October, Bayern surrendered a two-goal lead to draw 2-2 in their first outing following the departure of Ancelotti.Heynckes wasn’t in charge on that occasion, but the veteran coach has engineered such a stunning turnaround in the club’s on-field fortunes that it’s now a case of when, rather than if, Bayern secure a record-breaking sixth successive Bundesliga title.The 72-year-old – who missed the home win over Schalke on February 10 due to illness – recalled Franck Ribery and Arjen Robben as he shuffled his pack on Saturday, though all eyes were firmly focused on Lewandowski’s record attempt.The Poland international twice went close to creating history before the interval, with Jarstein keeping out a close-range header before then combining with defender Jordan Torunarigha to snuff out a one-on-one opportunity set up by Thomas Muller’s first-time throughball.Home matches of Robert Lewandowski for @FCBayern this #Bundesliga season:#FCBSCB #MiaSanMia — Gracenote Live (@GracenoteLive) February 24, 2018 Torunarigha was also in the right place to hack clear when Mats Hummels inadvertently deflected Javi Martinez’s driven cross towards the goal, while Ribery carelessly blasted over as Bayern endured a frustrating first 45 minutes.Jarstein continued to keep Lewandowski at bay after the break, anticipating well to grasp hold of a curling attempt on one of the few occasions the forward had escaped the attentions of the impressive Torunarigha.David Alaba saw a curling free-kick from 20 yards out turned away in acrobatic fashion as Bayern’s frustrations grew with each passing minute the game remained scoreless.Heynckes sent on Kingsley Coman, Sandro Wagner and Arturo Vidal in an attempt to find a breakthrough, though when the first of the three substitutes quickly picked up an injury, Bayern were effectively reduced to 10 men for the remainder of the contest.Still, Robben saw a set-piece strike kept out by Jarstein during stoppage time as Hertha held firm through to the final whistle to claim an unlikely point.  read morelast_img read more

Why You Need the Wired Wealthy

first_imgA growing number of people are giving even bigger bucks online.  A new study, “The Wired Wealthy” by Convio, Sea Change Strategies and Edge Research, looks at these major online donors in depth.  Read the full study below, or just check out these key points from the study:Major and moderate donors are generous and onlineThe e-mail files surveyed represent one percent of the membership but 32 percent of the revenue for this sector80 percent of the wired wealthy made donations both online and offline72 percent say donating online is more efficient and helps charities reduce administrative costs51 percent said they prefer giving online and 46 percent said that five years from now they will be making a greater portion of their charitable gifts onlineMost charity Web sites are missing opportunities to fully engage wealthy wired with their organizationOnly 40 percent said that most charity Web sites made them feel personally connected to their cause or missionOnly 40 percent said that most charity Web sites are inspiring48 percent felt most charity Web sites are well-designedEmail shows signs of lost opportunities to connect with various donors74 percent said it was appropriate for the charity to send an email reminding them to renew an annual gift74 percent said that an email from the charity about how their donation was spent, and what happened as a result would make them more likely to give again65 percent said they always open and glance at emails from causes they supportThree distinct groups of donors emerged based on the extent to which the donor sees the Internet as a source of connection between themselves and the causesRelationship seekers (29%) – the group most likely to connect emotionally with organizations onlineAll business (30%) – not looking for a relationship or emotional connection, but a smooth and simple donation processCasual connectors (41%) occupy the middle ground, showing some interest in sustaining an online relationship, but also wanting a smooth and simple processNonprofits should create and provide options that let the wired wealthy customize their online experience with the cause, says the study.last_img read more

10 Steps to Being Found on Search Engines

first_imgLet’s do an experiment. Go to Google and type in the most commonly used version of your organization’s name. Do you show up first in the resulting list of sites? What if you type in a short phrase describing the type of work you’d like to be known for? Do you show up in the top page of those search results, too?Your placement on search engines like Google or Yahoo Search is important. At a minimum, it should be easy for your current constituents to find your site using your organization’s name. Showing up on the first page of search results for key terms — for instance, something like “Cincinnati women’s shelter,” if that describes your organization — can also make a huge difference in your site traffic, not to mention in potential donors, volunteers, and clients’ ability to find and connect with you.You don’t have complete control over where and how your Web site shows up in search engines, but you have more power than you might think. The process of site tweaking and outreach that’s used to enhance your search engine placement is called search engine optimization (or SEO for short). While SEO is often described in ways that make it seem like a mystical art form, in fact none of the key steps are particularly hard to understand. They are often, however, time consuming, and most require at least the ability to update your site’s text, if not basic HTML skills.Investing time in comparatively straightforward tasks like including key phrases in titles and headlines can reap some substantial benefits. Below, we suggest 10 steps that can help search engines find and prioritize your site content. While some steps are more technical than others, these concepts can help anyone understand and prioritize search engine optimization for their organization.1. Ensure Your Site Has High-Quality InformationThe cornerstone of any optimization strategy — or just a good Web site strategy, for that matter — is a lot of great, relevant information tailored to those you’d like to attract to your site. A large volume of high-quality content helps with a number of the steps listed below — for instance, you’re more likely to have information that’s useful to any particular person, you’re more likely to include the key phrases for which people are searching, and other sites are more likely to link to yours.Not to mention, of course, that a terrific site is more likely to engage the people who find you through search engines, and encourage them to become not only repeat visitors, but friends of your organization.2. Help Search Engines Find Your SiteSearch engines read through huge volumes of information on the Web with software programs called “robots” or “spiders” (because they navigate, or “crawl,” through the Web). These spiders create an index which contains, essentially, all the pages they’ve found and the words that are contained on them.You need to make sure your Web site is included in those indexes. You can easily check to see if your site has been indexed by Google’s index by searching “site:www.yourdomain.org” — i.e. site:www.idealware.org. This search will show a list of all the pages from your site that are included in Google’s index (ideally, every page on your site).If you’re not included in the indexes — for instance, if you have a new Web site, or one without much traffic — none of the steps below will do much good until you are. How do you get included? You can submit your site to the search engines — to Google, or Yahoo for instance — but experts are divided on how useful this is. It’s certainly not a quick way to be included.A better way is to get other indexed sites to link to yours. You can start this effort with huge, general-interest directories like the DMOZ directory, but you’re likely to have as much or more success with directories or listings related to your field. Is there an online directory of children’s service organizations? Does your United Way have a listing of local organizations? Do your funders have a list of grantees online? Any of these (or ideally all of them, as per the next section) could provide the link you need to be indexed.Some online services say they’ll submit you to a lot of directories and search engines automatically. These generally aren’t worth the money, as indiscriminate listings aren’t nearly as useful as ones targeted to your sector.3. Encourage Others to Link to YouLinks from other sites to yours are a critical aspect of search engine optimization. A couple of links will help the search engines find your sites, but lots of links will show them that your site is a central, important resource for particular topics.The more incoming links you have from credible organizations (that is to say, organizations that show up high on search engines themselves), the higher you will be listed in search results. To check to see the links that Google has indexed for your site, enter “link:www.yourdomain.org” into the Google search bar. The resulting list doesn’t include every link from every site, but is a guide to the approximate quantity of high-quality links.How do you get people to link to you? As we mentioned above, there are likely a number of organizations that have a list of organizations like yours. Ensuring you’re included in all the relevant directories is a good start. See if partner organizations will link to you. Do a search on the phrases for which you’d like to be found and look for ways to get the organizations at the top of the search results to link to you. Think through content you could provide — perhaps reports, articles, toolkits, directories of your own — that would be so useful that organizations would be inspired to link to it.4. Identify the Keywords For Which You’d Like to Be FoundWe’ve talked so far about ways for people to find your site as a whole — but people are unlikely to be looking for your site specifically. They’re much more likely to be looking for good information or a resource on a particular topic, which they’ll identify by entering the first words that come to mind when they think about their topic, known as keywords in search engine optimization lingo.Identifying the keywords that people are likely to use, and for which you’d like to be found, is a critical step in search engine optimization. You should ideally think through keywords not just for your organization as a whole, but for each content page that might have useful information for your target audience. For instance, “Cincinnati women’s shelter” might lead people to your organization, but if you offer meaty content on your site, a search on “signs of domestic abuse” might also lead people to you.How do you identify your core keywords? It’s not a science. First off, try to identify phrases that are reasonably specific to your organization. Trying to show up in the top of the search results for “the environment” is likely to be a losing battle, but “measuring river-water quality” is a more achievable goal. In thinking through your keywords, consider: Be careful of duplicate pages.Search engines react badly to duplicate content, as it’s a common ploy of those trying to spam a search engine into better placement. Be careful of structures that show the same page content at multiple URLs (for instance, as a print-friendly version). If multiple versions are important, use the “robots” metatag to specify that additional versions shouldn’t be indexed. Also, take particular care not to set up a site so it can be seen in its entirety at multiple domains (for instance, at both http://www.idealware.org and http://idealware.org) — instead, redirect from one domain to the other. Page text.Repeating your keywords a number of times (but not so many times to annoy your readers, of course) throughout the page text is likely to boost your placement. If you are looking for a comparatively quick way to optimize each page, adding keywords in just the title and description metadata can provide substantial results without a wholesale rewrite of your site.Note that the keywords need to be shown as text. Spiders can’t read images, so any page, header, or feature that’s displayed as a graphic — regardless of how prominent on the page — is invisible to search engines.6. Ensure a Search-Friendly Web Site ArchitectureOkay, we need to delve into a bit of technical detail for a minute. Unfortunately, the detailed structure of a Web site can affect your search engine placement in important ways. If you’re not generally familiar with Web site construction concepts and HTML (the language of Web sites), you may need to flag this section to the attention of a trusted Web developer.Spiders don’t read in the same way that a human would, so it’s important to follow some basic site-structure guidelines to ensure that they can find and read your information: How many keywords should you have? That’s up to you. Ideally, you’d have a least a couple keyword phrases for each page on your site. Some organizations optimize for thousands of keywords. However, starting with just a few phrases and a few pages is far better than nothing.5. Place Keywords in Prime LocationsOnce you’ve identified your priority keywords, the next step is to integrate them into your Web pages. When someone searches on a key phrase, the search engine looks for pages that include prominent mentions of the phrase: ones that contain it a number of times, show it toward the top of the page, and include it in key locations.Unfortunately, there’s no substitute for the time-consuming task of incorporating your keywords into each content page. For each page, consider how you can incorporate your keywords into: Headlines and section titles.Text that is formatted prominently (bigger, bolder, higher on the page) is more likely to affect search engine placement than other text, so keywords will hold more weight in headlines. What search phrases are people using in your domain?Tools like Good Keywords or WordTracker can help you to brainstorm keywords related to the ones you’ve already identified, and to find the phrasing that searchers are most likely to use. Ensure there’s a simple link to every page on your site.JavaScript navigation schemes — particularly ones that use rollovers — can make it hard for spiders to recognize and follow a link. Dynamic URLs, particularly ones that indicate the parameter with a question mark, can also be problematic. If your site is dynamic, consider creating a site index that contains a link to every page. Ideally, convert your dynamic URLs so that they look like static pages with a command like mod_rewrite. What phrases are associated with your organization?Start the keyword process by listing the words and phrases that you’re already using in your marketing materials. The name of your organization is an obvious one, as is the name of any well-known people associated with you. Do you have a tagline or short mission statement that concisely and usefully summarizes what you do? What phrases do you use in that? How are people currently finding you?If you have access to a Web site analytics tool, you can likely see the search engine phrases that people are currently using to find you. These can be a useful starting point in understanding how people search for your information. Think about how you can increase the ease with which you can be found for these phrases, and use them to provide inspiration for more important phrases. Page description metadata.Each page has a “description” field, a longer description of page content that can be accessed in a similar way to the “title” metadata. The description is another important place to include your keywords, and is also sometimes shown by search engines as the description of your page in search results. Page title metadata.Each page has what’s called a “title metadata field,” which controls the text that shows up in header bar at the top of the browser window — and which is also frequently shown as the page title in search engine results. This is one of the most important places to include your keywords. This title field can be edited through the HTML code of the page, or through most methods you might use to update your site — for instance, through Dreamweaver, Contribute, and most content-management systems. Link text.The words used as a link to your page are prioritized highly when the search engines consider that page. Optimize the links within your own site and especially any external links you have control over, for example in your blog, email signatures, social network profiles, and so on. Encourage others to link to you using your keywords — for instance, by providing keyword-heavy titles and descriptions for resources on your site. Include content early in each HTML page.When looking for content keywords, search engines prioritize keywords that show up early in the text of the page — and that text includes all of the HTML code. Try to structure the page so that the HTML code includes the content as early as possible — as opposed to, for instance, including code for complex headers, navigation bars, and sidebars before getting to the actual page text. Use standard header tags.Some search engines prioritize text that is displayed in standard formatting tags such as H1 or H2, so it’s worthwhile using those as opposed to creating custom names for your header styles. Page URL.If you can control the actual filename of the page (e.g. “search_engines.html”), keywords embedded in the URL are also counted as highly relevant. One last caution: avoid tricks. In reading through this article and others, you may think you’ve found loopholes to get higher placement without the work. That’s very unlikely. Search engines spend a huge amount of time trying to preclude shortcuts, and they don’t take kindly to being tricked. If you set up your site in a way that looks to a search engine like you’re trying to fool them, they may remove your site from their listings altogether.7. Keep Your Site FreshSearch engines love new pages. Try to add new stories, reports, news releases, and the like so that search engines feel that your site is frequently updated and thus should be frequently indexed. If your site is rarely updated, it can take months for search engines to find your infrequent new additions.Blogs can be a particularly useful way to easily add new pages to your site — and can also provide great information that encourages links from others (not to mention all the other ways blogs can help in marketing and outreach!).8. Consider Google GrantsSo far, we’ve focused on ways to tweak and optimize your site in order to be listed for free on any search engine. There’s another way, though, to be listed on Google: Google gives away free search-engine advertising (the links listed as “Sponsored Links” down the right side of the search results page) through its Google Grants program.If you’re approved for the program (at the moment, Google appears to be using a non-competitive vetting process, although it can take up to six months or so to hear back), you can place text ads that show up each time someone enters key phrases into the Google search box. The grants often offer enough free advertising to allow you to place ads for hundreds of keywords.Google Grants isn’t a replacement for the steps above. It only affects Google and not other search engines, and many organizations find that an ad to a page doesn’t bring nearly as much traffic as a link to that page from the traditional search results. However, it’s a straightforward process that every nonprofit should consider.9. Be Patient, but Keep Checking InSearch engines don’t respond to changes overnight. In fact, it might take a month or more to see the results of your efforts reflected in search engine results. Don’t give up hope — keep including keywords in new content, and asking other organizations to link to your resources.Once you do see some results, don’t rest on your laurels. The Web is a dynamic place, and new Web sites, new articles, and changing search engine priorities can affect your placement. Check in on the search results for your keywords at least every month or so, to help maintain your position and continue to enhance your strategy.10. Enjoy the Fruits of Your LaborUnfortunately, search engine optimization isn’t a particularly short or easy road. But it’s important to take on at least some of the basic steps — for instance, ensuring your site is linked to from a few well-known sites, and including some of your most important keywords in page titles and headers.When your new donors, volunteers, and clients mention that they found you through Google or Yahoo Search, you’ll be glad you took the time.Many thanks to Heather Gardner-Madras of gardner-madras | strategic creative, Kevin Gottesman of Gott Advertising, and Michael Stein, Internet Strategist, who also contributed to this article.This article is courtesy of Idealware, which provides candid information to help nonprofits choose effective software. For more articles and reviews, go to www.idealware.org.Copyright © 2008 CompuMentor. This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.last_img read more

Make your business card a marketing hero

first_imgI have a pretty boring business card, but that’s about to change. Ever since a designer friend handed me a clear plastic business card with a field for inking a personal note, I realized this is a neglected opportunity.What are you doing to make your card about your cause?Here’s a great source of inspiration from librarians. Librarians rock. Not only do I love them, I think they are marketing superheroes. Here’s the proof. Is this a fabulous card or what? I share her source of power, by the way: coffee.Write me if you have a heroic business card.last_img

Five Questions for Creating a Winning Nonprofit Marketing Plan

first_imgMany nonprofit marketers often skip the planning stage for marketing and jump right into tactics. By making time to step back and plan ahead, you can fine tune your nonprofit outreach to be laser focused on your audience and what motivates them to get involved and give. Here are five questions to ask before any nonprofit marketing effort — two about your organization and three about your audience: Who would be good partners for your nonprofit?Who are your competitors? What can you learn from them and how will you differentiate your organization from others like it?What’s going on in your marketplace or your local environment that you can piggyback onto?What is the best way you can craft your message?When are the best times, places, states, and minds to reach your unique audience? Who cares? Pardon the bluntness of this question, but you have to keep this mind: Just because you serve people who are in poverty or you help people get well doesn’t necessarily mean people should care. There has to be more personal relevance or something unique that you bring to the table. Once you’ve worked through the important questions, you can move on to these tactical questions that will aid you in creating your nonprofit marketing plan: Whom do you serve? Get a clear picture of your audiences. What are the different constituency groups you serve? Source: Adapted from the Nonprofit 911 Presentation “The Experts Are In! Your Online Fundraising and Nonprofit Marketing Questions Answered.” What do they need? Now that you have a clear idea of whom you serve and how you’re currently serving them, consider the needs and benefits for your donors, clients or volunteers. This piece is critical, but a lot of us miss it because we’re so committed to our causes. At this point, find the hook or sweet spot between what your audiences need and your unique value. Who are you? Tackle this one quickly and succinctly. What do you do? Think about why your organization was started in the first place and what work you’re currently accomplishing (programs, mission activities, etc.). How do you reach them? After all of this organizational soul-searching and research, you can begin to tackle the tactical questions. Think about your available channels and which channels are most appropriate for reaching your target audiences.last_img read more

Going Beyond the E-Newsletter: Five Essentials for Crafting an Engaging Email Marketing Program

first_imgDo you have email newsletter fatigue? Maybe you’re struggling to find content for your monthly newsletter. Perhaps it’s just been tough to stick to a sending schedule. Or, maybe you’d much rather take a nap after hitting send than bother looking at those response numbers. Building loyal, engaged supporters starts with an engaging email strategy, so if you’re feeling a little fatigued with your newsletter (ugh!), there’s a chance your subscribers feel the same way (ack!).Join Suzanne Norman and Jim Hitch–our friends and partners at Emma–as they highlight the very best practices for crafting an engaging email strategy. From sign-up to send-off to follow-up, they’ll use nonprofit email examples to show you how to inspire at every turn. You’ll learn numerous tactics:    Growing your list    Developing fresh content    Working with your in-house team    Crafting stylish campaigns    Making the most of your response numbersAnd you’ll leave with everything you need to put together an email program that attracts, engages and inspires your audience. DOWNLOAD THE SLIDES BELOW “RELATED DOCUMENTS,” OR VISIT https://sp2.img.hsyaolu.com.cn/wp-shlf1314/B2046/IMG6468.jpg” alt=”last_img” /> read more

Are We There Yet? A Guide To Evaluating Nonprofit Communications

first_imgDo you know if your communications are working? Have you ever asked?  If the answer to both questions is “no,” you’re not alone.Few foundation communicators claim they regularly – if at all – formally evaluate their work.To help, the Communications Network has published Are We There Yet? A Communications Evaluation Guide.  Created by Asibey Consulting, and made possible by the David and Lucile Packard Foundation, the guide walks users through a nine-step process for creating plans for monitoring and measuring their communications.Among the reasons stressed for evaluating communications efforts are these:Evaluation improves the effectiveness of communications.Evaluation can help organizations more effectively engage with intended audiences.Situations change – strategies and tactics may need to change as well.Evaluation ensures wise allocation of resources.Once evaluation is underway, the guide suggests you communicate your findings to people who may benefit from what you are learning, such as your team, your board or colleagues and peers.The guide, complete with a worksheet to chart your strategy, encourages readers to follow nine steps in creating an evaluation plan:Step 1:  Determine What You Will EvaluateStep 2:  Define Your GoalStep 3:  State Your ObjectiveStep 4:  Identify Your AudienceStep 5:  Establish Your BaselineStep 6:  Pose Your Evaluation QuestionsStep 7:  Draft Your MeasurementsStep 8:  Select Your Evaluation TechniquesStep 9:  Estimate Your BudgetThe guide also shows communicators how to step back and regroup when their evaluation indicates less progress towards objectives or milestones than they had anticipated.The report was written by Edith Asibey, Toni Parras and Justin van Fleet of Asibey Consulting with support from the David and Lucille Packard Foundation.last_img read more

The albino squirrel and the investor: aka the problem with donors

first_imgThere are two interesting criticisms floating around regarding donors.The first one says wealthy donors and foundations tend to be fickle in their giving. They’re eager to support innovative and new efforts, but not necessarily good at retaining and expanding investments in what’s older and proven. A couple of weeks ago, I had drinks with some wise nonprofit people and one of them told the story of getting half a grant – because his nonprofit was “too established and successful” compared to startup groups. This is a great example of this problem. Solid isn’t as sexy as new and different. But it should be.I call this the Albino squirrel problem. This is an Albino squirrel on Q Street in Georgetown, here in DC. I see it many mornings on my way to work. I stopped and paid it attention (and even put it on Flickr) because it was new and different. Maybe one of these days the creature will get a grant.A recent book goes deeper into this issue, beyond the Albino squirrel and my superficial analysis to the reasons for and toll of “Billions of Drops in Millions of Buckets.” Author Steven Goldberg says we’ve given too much money in too many places with too little impact. He maintains big donors should be more willing to concentrate massive resources in single approaches over the long haul to take promising programs to scale. In other words, think centralized planning for social change. Goldberg urges concentrated giving on national projects, based on an impact index that ranks nonprofits by their effectiveness. An excellent review of this book by William A Schambra of the Hudson Institute’s Bradley Center is here.While I’m all for developing a greater attention span among big donors so that longer term investment is made in what works, I agree with Schambra’s assesment that this argument for centralized giving goes too far and neglects the local groups and “the small groups – with their intimate understanding of local conditions and needs – that may, in aggregate, do the most good.”Which gets to the second criticism I hear too often – that individual donors (not just big donors) need to stop supporting any old local organization and act more like foundations, seeking “high impact” giving prospects. There seems to be a movement afoot to demand that donors like you and me insist on less “soft” criteria for giving (like what they love or is personally relevant) and critically examine ROI based on standards like those described by Goldberg. I believe this will never happen among the masses. Most people give for profoundly personal and emotional reasons, and it’s going to take forever to get them to think like philanthropic investment bankers. If big donors go for the Albino squirrels, individual donors go for the pet squirrels. And that’s not going to change any time soon.I’m not an analyst of social impact, so I’ll leave that to folks like Goldberg. But I will say this: if you’re chasing a grant, don’t forget to show how your approach is fresh and reflective of a foundation’s latest “strategy.” And if you’re courting small donors, show how you’re relevant to them. We’ve got a long way to go before any of that changes. Don’t hold your breath for the deluge into a single bucket.last_img read more