Name (required) Mail (required) (not be published) Website faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Virtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyCitizen Service CenterPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Faith & Religion News Calvary Chapel of Pasadena: Imitators of God Kids Camp 2012 Published on Monday, June 18, 2012 | 4:37 pm Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday Community News Community News 2 recommended0 commentsShareShareTweetSharePin it Your email address will not be published. Required fields are marked * EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS HerbeautyJennifer Lopez And Alex Rodriguez’s Wedding DelayedHerbeautyHerbeautyHerbeautyThese Are 15 Great Style Tips From Asian WomenHerbeautyHerbeautyHerbeauty8 Celebrities People Don’t Love AnymoreHerbeautyHerbeautyHerbeauty8 Easy Exotic Meals Anyone Can MakeHerbeautyHerbeautyHerbeautyHe Is Totally In Love With You If He Does These 7 ThingsHerbeautyHerbeautyHerbeauty15 Countries Where Men Have Difficulties Finding A WifeHerbeautyHerbeauty More Cool Stuff Top of the News Subscribe Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy First Heatwave Expected Next Week Make a comment The annual Kidâ€™s Camp will be on June 22nd – 24th at Mile High Pines, for children currently in grades 3rd thru 6th. The theme is â€œImitators of Christ,â€ taken from Ephesians 5:1-21. The cost for the weekend is $135. You may sign-up your child in the Front Office (a $35 non-refundable deposit required). If you are interested in sponsoring a child or have questions, please see Pastor Fernando Gonzalez. Also, Teacher and Helpers sign-ups are being taken in the Front Office. For more information about the Kid’s Camp contact Pastor Fernando GonzalezCalvary Chapel of Pasadena, 2200 East Colorado Street, Pasadena, (626) 584-9992 or visit www.calvarychapelpasadena.com. Business News Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena
View post tag: Royal Navy View post tag: HMS Shoreham View post tag: HMS Brocklesby View post tag: Qatari Navy Photo: Photo: Royal Navy HMS Brocklesby and Shoreham, two of the UK’s Persian Gulf-based minehunters, sailed from Bahrain to Doha to give the Qatari Navy an insight into the Royal Navy’s work in the region.Joint training with the Qatari Emiri Naval Forces was conducted both in their base and then out in the gulf.The Qataris do not possess any minehunters in their fleet of more than 80 patrol craft, but they do possess divers.They plunged into the water with Brocklesby’s dive teams to carry out jetty searches. Brocklesby also welcomed 25 Qatari sailors on board for demonstrations of some of their equipment, such as the Seafox remote-controlled submersible device which finds, helps identify and finally destroys mines.After two days in port, the Brits sailed with two Qatari fast patrol boats for combined maneuvers, culminating in practice boarding operations with Qatari sailors bringing their Hurricane RIB rubber boat up to Brocklesby ready to clamber aboard for an inspection.Lieutenant Commander Paul Irving, Brocklesby’s commanding officer, said he and his crew had thoroughly enjoyed their visit to Qatar – and found it very useful.“My divers particularly enjoyed the opportunity to compare procedures for conducting an underwater search of a jetty with their Qatari counterparts during the force protection exercise which was especially practical,” he added. Share this article
WASHINGTON (AP) — The Supreme Court has brought an end to lawsuits over whether Donald Trump illegally profited off his presidency. The justices on Monday threw out Trump’s challenge to lower court rulings that had allowed lawsuits to go forward alleging that he violated the Constitution’s emoluments clause by accepting payments from foreign and domestic officials who stay at the Trump International Hotel. The high court also ordered the lower court rulings thrown out as well and directed appeals courts in New York and Richmond, Virginia, to dismiss the suits as moot now that Trump is no longer in office.
SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting US judge bars Trump’s health insurance rule for immigrants “I believe she’s a good seed that would grow into a tree that people will enjoy and people will sit under to enjoy the shade and if you produce fruits, the people will enjoy the fruits of that tree.”Sports Related Videospowered by AdSparcRead Next Grace Poe files bill to protect govt teachers from malicious accusations Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—University of the Philippines seemed to have found its next star hitter when Nicole Magsarile produced moments of brilliance during the offseason.Magsarile was a former member of the Philippine U-17 team during her high school days with National University and immediately showed her talents with the Lady Maroons in both the Philippine Super Liga Collegiate Grand Slam and Premier Volleyball League Collegiate Conference.ADVERTISEMENT Godfrey Okumu: PVL, PSL titles give UP boost ahead of UAAP Season 81 Magsarile scored a total of 48 points for the Lady Maroons in the PVL Collegiate Conference playing behind established outside spikers Isa Molde and Diana Carlos but she wasn’t fielded in the title game against Far Eastern University.Okumu said that Magsarile still has a lot to work on before she can eventually call herself a Lady Maroon.“People say she’s playing well but to me as a coach I’m thinking she’s just doing 50 percent and she has room to improve especially when it comes to net defense,” said Okumu.Magsarile does have a lot to overcome before she can crack the lineup since she plays the same position as Molde and Carlos, and Okumu said he wants to develop the former Lady Bullpup as an opposite spiker for Season 82.“I want her to play left and right, she can play outside perfectly well so we’re trying to play her as the opposite and also help her spike from the back because she has a good jump so this is how I’m trying to draw her as a player,” said Okumu.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. Oil plant explodes in Pampanga town ‘We are too hospitable,’ says Sotto amid SEA Games woes ‘We are too hospitable,’ says Sotto amid SEA Games woes Come the UAAP Season 81 women’s volleyball tournament, however, Magsarile will be forced to watch the team as a red shirt.UP head coach Godfrey Okumu decided that Magsarile will sit out the 2019 tournament and instead start her UAAP seniors’ career in 2020.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“Everybody expected her to be in the team but as a coach sometimes you have to make tough decisions that won’t agree with many people but these are decisions that have to be made to create the balance,” said Okumu Monday at University of the Philippines College of Human Kinetics.“Just like the waves in the sea, you won’t find the waves in the same level so sometimes you have to create balance and I hope, and believe, that come next season she’d be one of the best players in the UAAP.” Oil plant explodes in Pampanga town LATEST STORIES MOST READ View comments
LATEST STORIES Cayetano: Senate, Drilon to be blamed for SEA Games mess FILE – In this Nov. 15, 2016, file photo, then China’s head coach Marcello Lippi gestures during the Group A World Cup 2018 Asian qualifier soccer match against Qatar, in Kunming in southwestern China’s Yunnan province. Lippi is set to return for a second stint in charge of China’s national team as the country targets a place at the 2022 World Cup, the Chinese Football Association announced Friday, May 24, 2019. (Color China Photo via AP, File)Marcello Lippi is set to return for a second stint in charge of China’s national team as the country targets a place at the 2022 World Cup.The Chinese Football Association announced Friday that the 71-year-old Lippi, who guided Italy to the World Cup title in 2006, will start back next month. He ended his initial 27-month tenure after China’s exit in the quarterfinals of the Asian Cup in January.ADVERTISEMENT “When Lippi was previously in charge of the national team, the players showed a positive attitude and a fighting spirit,” the CFA said in a statement. “We believe that with Lippi and his team of assistant coaches, the Chinese men’s football team will leave no stone unturned in realizing their dream of qualifying for the 2022 World Cup.”China’s only appearance at the sport’s marquee tournament was in 2002, when the World Cup was co-hosted by South Korea and Japan.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsLippi, who led Juventus to the UEFA Champions League title in 1996 and China’s Guangzhou Evergrande to the Asian version in 2013, first took the China job in October 2016 during the last round of qualification for the 2018 World Cup. He didn’t meet that objective.Qualification for the 2022 World Cup starts in September. MOST READ O Canada: Hockey hotbed now produces tennis players, too Lippi succeeds fellow Italian Fabio Cannavaro, who had a brief stint in charge of China’s national team while also remaining head coach of Guangzhou in the Chinese Super League.Cannavaro, the 2006 World Cup-winning captain, quit as national coach after two losses in March to focus on his club duties with Guangzhou.___ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles01:2760-40 sharing ‘fair’ as China will spend for WPS exploration—Esperon01:19Magalong: Albayalde also got SUV out of ‘agaw bato’ operation in 201302:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Duterte wants probe of SEA Games mess ‘Rebel attack’ no cause for concern-PNP, AFP DA eyes importing ‘galunggong’ anew Two-day strike in Bicol fails to cripple transport Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Private companies step in to help SEA Games hosting Sports Related Videospowered by AdSparcRead Next Catholic schools seek legislated pay hike, too Don’t miss out on the latest news and information. View comments
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Topics: As we’ve said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels — social media, blogging, email, search, etc. — work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. So let’s review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Email & Social Media Integration Study after study shows that email strategies that integrate social media lead to better results. According to Aberdeen Research, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% .Integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and brand. Make social media buttons a part of your email templates so recipients can easily share your email content with their individual networks. Leverage Social Media Insights for Email Sends Send targeted emails to subscribers who have mentioned you in social media. Using integrated marketing analytics ( like HubSpot’s ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. In addition to responding to those highly engaged leads via social media, you could also send them a follow-up email with targeted information and content. Grow Your Email List Through Social Media Leverage your social media presence to give followers a reason to subscribe to your email list. For example, consider placing a call-to-action on your Facebook page or in a dedicated Facebook page tab . Make sure you demonstrate the clear benefits of your email subscription so you can convert your social media followers into subscribers. Email & Search Integration It’s true: Optimized emails can help you get found in search. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Knowing that an online archive of your email will exist, make sure your email content follows the same SEO best practices as your website and other content does. Use your best keywords and anchor text when constructing the body of the message. Ensure all images have alt tags and include social media sharing buttons to stretch the content further. Originally published May 9, 2012 12:30:00 PM, updated July 28 2017 Email & Mobile Integration According to Return Path, 16% of all emails are opened on mobile devices , and this number can rise to 50% for some companies and industries . Creating a strategy that reflects the changing way recipients open and read emails is only going to increase in importance in the coming years. So what does it take to make your email strategy mobile?Test your email templates to see how they comes across on different mobile devices.Give your calls-to-action (CTAs) wiggle room – make sure buttons and links are easy to click for readers using touch screens.Offer both plain text and HTML versions of your email .Use descriptive alt text with all your images in case they don’t display. Optimize for mobile on the landing pages and forms your email links to.HubSpot’s marketing software automatically optimizes your emails and landing pages for mobile viewing, so if you are a customer, you’re all set! This article is an excerpt from our free ebook, The Complete Guide to Optimizing Email Marketing for Conversions . Learn more about how to increase the ROI of your email marketing by downloading the ebook here . Email & Analytics Integration Today’s marketing should extend well beyond the boundaries of your website. As a result, individual analytics for your website, social media, email, and other channels just aren’t enough anymore. A multichannel view enables you to see how prospects are navigating their experience with you across various marketing properties. Marketing analytics data can answer cross-channel questions, such as: How many people clicked through on your email but didn’t convert?Of the people who converted on your website, how many of them came from social media?How many opened your last email message?Which results in more leads: PPC or organic search, email or social?Not only do integrated analytics reports show you the effectiveness of your marketing strategy, but they also help you get more targeted in your email sends. According to B2B Magazine, 37% of B2B marketers say lack of user data is the major obstacle to effective segment targeting . By exchanging single channel analytics for integrated marketing analytics, you can begin to segment your mailing list and send communications based on the lead’s history of downloads and pages viewed.In the screenshot below (of HubSpot’s Sources tool ), you will see that email and its analytics are only one piece of the inbound marketing puzzle. You need to look at the entire context in order to make smart decisions on segmentation and nurturing.
Inbound Marketing Originally published Jun 7, 2013 6:00:00 AM, updated October 20 2016 Topics: Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets … and then the line-cutter won the $590.5 million Powerball jackpot.Mindy says she’s not upset, but come on. Check out the “my life is ruined” expression on her daughter’s face. The kid was quoted saying, of the jackpot winner, “I hope she’s blessed with it. Polite is better than being rich.” Zing! Anyway, send some inboundy, positive vibes in Mindy’s direction today. Maybe the line-cutter lady will grow a conscience and give Mindy and her heartbroken kids a cut of the loot. Meanwhile, in the world of marketing …1) Millennials Have Money, Won’t Spend ItThere are 73 million Millennials (people ages 18-34) in the U.S., and they have a lot of purchasing power — but the bad news is, they’re cheap, eMarketer reports. They “buy brands on sale vs. preferred brands” and love to use digital coupons. Yet at the same time, they want to be active participants in shaping brands, and they want to “co-create” products and services. Which presumably they will maybe someday possibly buy. On sale. Using a coupon. Bah. Kids these days.2) Pipe: File Transfer on FacebookCheck out a new app called Pipe that lets you transfer files over Facebook. Fast Company says it’s a bit like giving someone a thumb drive. Marketing Pilgrim has a good post on how to get started using Pipe. We’ll do something on it here on the HubSpot blog, too.3) YouTube Is Crushing it on MobileYouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. Of that, he figures 20% to 25% comes from mobile. Big factor in this was YouTube’s falling out with Apple last year, the Guardian reports. When YouTube was baked into Apple’s iOS, Google couldn’t show ads. But when Google launched YouTube as a standalone app, it could start running ads on YouTube.4) Not from The Onion, HonestSocial media consultant Gary Vaynerchuk has hired someone to “follow him around, record his conversations and remarks, and turn them into social media content,” Forbes reports. Why? Because content is so important, and Vaynerchuk just can’t create enough of it on his own. Vaynerchuk predicts that loads of other top execs soon will hire people to “shadow” their lives too. While others are “doubling down” on content, Vaynerchuk says he is “tripling down.” Would it be possible to quadruple down? What would that look like? Maybe you could hire two people to shadow you, instead of just one. We’re trying to convince our CEO, Brian Halligan, to let us shadow him. More as it develops.5) A Win for TwitterTwitter signed another big ad deal, this time with WPP, which “has likely committed to spending a bunch of money on the service,” AllThingsD reports.6) Tumblr AdsMarissa Mayer is wasting no time trying to milk dollars out of Tumblr’s huge audience. Fresh off its $1.1 billion acquisition by Yahoo, Tumblr is rolling out new ads, Business Insider reports. The ads show up in your Tumblr feed, whether you like it or not. They look just like regular Tumblr posts, except for a little dollar sign. Below is an ad for a movie called The Purge. Coming soon: a Tumblr ad exchange, AdWeek reports.7) Guy Kawasaki on Steve JobsCheck out this TedX talk that our friend Guy Kawasaki gave recently — 12 things he learned from working for Steve Jobs.And finally …If Microsoft Made Its Own Version of Google Glass Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution.Does factor X directly affect rank or merely influence it? What are the differences among Google+, Google’s +1s, and Google Authorship when it comes to search? How important are keywords and where do I put them now? I’ll stop there before my head starts to hurt. These are some of the biggest areas of confusion I’ve come across (and experienced myself) in learning about SEO.Below, you’ll find some clarification regarding these sometimes confusing aspects of SEO that could help make it easier for you to optimize your marketing efforts for search moving forward.Misconception #1: SEO is all about keywords and links.Keywords and links certainly play a role in SEO, but they aren’t the only factors. Everything from the mobile optimization of your site to the social virality of your content also influences your search rank.With the release of Hummingbird, Google is getting much better at understanding full queries in addition to just single keywords, which means placing your keywords at the very front of your title may not be as important.Reflecting the way that people have begun to search, Google is starting to recognize search queries in the context of the sentences around them — even factoring location into some search queries. In a video released this summer, Google’s Matt Cutts noted that he thinks marketers spend too much energy on link building. Inbound links certainly help pages rank well, but it is better to focus on creating the sort of content that gets shared than finding places to plant links. More and more people are finding content through social media, so optimizing your content for social shares is also important. Bottom Line: Search is becoming more complex with more factors influencing rankings. The good news is this complexity adds nuance and an understanding of the context of the person searching. Write for people first, search engines second.Misconception #2: Bing doesn’t really matter. According to comScore’s October search engine rankings, Bing received 18.1% of searches in the U.S. in April 2013. It’s a figure that has doubled since 2009. While Bing may not be ready to overtake Google as the most widely used search engine, there’s plenty this data should make you think about.Bing’s Relationship With FacebookIn early 2013, Facebook introduced Graph Search and its partnership with Bing. Graph search enables people to search for places and things within their social reach — for example, “Restaurants in Key West liked by my friends.” But it can’t handle every search. For those it can’t, it defaults to a Bing search. Bing’s Relationship With YahooIn 2012, Bing became the engine which powers all Yahoo searches. Since the same comScore report puts Yahoo search traffic at 11.1% of the market, combining Yahoo and Bing, you’re now talking nearly 30% of searches. New Opportunities With BingBing’s algorithm is a little less complex than Google’s and prioritizes slightly different things, so if you’re in a competitive space and have had trouble with Google, Bing might present some new opportunities to you.Keyword Data From BingAs noted above, this year, Google began encrypting all keyword data from its users’ searches, cutting marketers short when it comes to keyword insights. Bing, on the other hand, still provides marketers with keyword data. While that doesn’t change your prospective customers’ search behavior, there is more opportunity for you to learn from the keywords that have brought in Bing searchers. Bottom Line: Optimizing for Google should probably still be your main approach, but Bing is on the move. Strategic partnerships with Facebook and Yahoo, make the search engine an interesting force for some marketers. Misconception #3: ‘Keyword (not provided)’ means the end of SEO.Google’s move to encrypt all keywords would be the worst thing ever if SEO were entirely about keywords. Thankfully, it’s not.Instead of focusing on the keywords that brought visitors to your site, focus on the content. For instance, it’s best to go to your analytics and see which pages on your site had the highest portion of visitors from organic search (regardless of the keywords). What is the focus of those pages? You can even go to Google and type in a few of the phrases you want to be found for. How do you currently rank for them? Focus your next quarter on creating useful relevant content fort those phrases, then compare your ranking to the original benchmark. Were you able to move the needle?Also, talk and listen to customers about what they were seeking when they found you, and focus on getting your content spread across social channels.Search Engine Watch has even more options in this informative post: Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data.Bottom Line: It’s an inconvenience that Google encrypted its keyword data, but it’s not the end of days. SEO is about creating relevant and spreadable content, so focus on that. Misconception #4: I can get a good inbound link by linking to my site from the comments.This one has mostly been put to rest, but I thought I’d include it for good measure.Inbound links to your website are like votes of confidence for your content and have a positive impact on your page’s ranking, but inbound links should be earned. Leaving links behind in the comments section of a blog isn’t going to help you in that area. Most blogs have “no follow” instructions built into their comments section to avoid spam. Just as it sounds, “no follow” instructs the search engine crawlers to ignore any links within the comments. It’s certainly not bad to occasionally link to relevant content in the comments you leave. In fact, if it’s an insightful comment, it may get you some good traffic — it’s just not likely to increase your search rank directly. And be careful not to overdo it. “Having a large portion of those backlinks coming from blog comments, it can raise red flags with Google,” explains Search Engine Watch. Bottom Line: Leave links in comments when they make sense or allow readers to learn more about your comment. Don’t expect them to help with SEO.Misconception #5: Subheaders are important for on-page SEO.I found a number of differing opinions on this, so it might be one to keep an eye on, but by and large, SEO consensus seems to be that for ranking on Google, subheaders H2 through H6 don’t actually carry much weight. They do have value in terms of accessibility, user experience, and reinforcing semantics, or meaning, of the content on the page, but they don’t add much for SEO. The main header tag, or H1, does have some SEO value, but even that seems limited, according to the experts. Pitstop Media has a really in-depth post on H1 headings, if you want to dive in. Bottom Line: Use subheaders to improve your site’s accessibility and HTML semantics. Put keywords in your subheaders if they help convey the message of the content underneath, but avoid keyword stuffing.Misconception #6: Google +1s directly affect search.Every two years, the search pros at Moz run a scientific correlation study to examine what webpage qualities are associated with high ranks on Google. In its most recent study, the company highlighted an interesting conclusion. What it found, Moz’s Cyrus Shepard explains, was this: “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.” Once released, the interpretation of these findings got a little warped into a belief that +1s on Google were directly leading to higher search ranks — a classic correlation-causation debate, but it caused a bit of a kerfuffle.With one-click retweets and the common act of paraphrasing online, some began to interpret this discovery as a sign that that Google was actively giving more search credit to pages that had earned Google +1s. Google’s Matt Cutts even joined in to state clearly that Google +1s do not directly lead to a higher search rankings, saying:”If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”So why does matter? After working through some of the debate, Shepard added some thoughts to his original posts which focused more on Google+ as a platform rather than the act of voting on a post through +1s. He explained:”It’s clear that Google doesn’t use the raw number of +1s directly in its search algorithm, but Google+ posts have SEO benefits unlike other social platforms.”For example, Shepard noted, content on Google+ gets crawled almost immediately and, unlike Facebook or LinkedIn, Google+ posts are treated as blog posts with unique URLs and title tags. Bottom Line: Posting to Google+ as a platform has search value, while clicking the +1 button on posts just correlates to good content. Misconception #7: Google Authorship drives higher rankings.The answer to this one is no — at least not yet. Establishing Google Authorship involves adding Rel=Author tags to your content and linking your Google+ page back to your blog.Authorship helps Google attribute a collection of content to its author, which doesn’t add to that content’s rank, but DOES make your content stand out on the search engine result page by adding an image to your search result.In the example below, you can see I’m not the first result for the search, but because of authorship, my result includes the picture.In a really well-written post over on our Insiders blog, Gray MacKenzie summarizes the value of this well:”Your goal isn’t high rankings for the purpose of high rankings — you want to rank well so that you drive more quality traffic to your site. One important metric for growing your search traffic is your clickthrough rate (CTR). How many people who see your page in Google results actually click through to your site? Google Authorship puts a face and a name to the search engine results, helping to build trust, communicate relevance, establish credibility, and improve CTR — in some cases by upwards of 150%.”Bottom Line: Authorship doesn’t increase rank (for now), but it does grab searchers’ attention and increase clickthrough rate, so you should absolutely still do it.To attach an image to your search results, use this helpful tutorial from MacKenzie. (Note: If you’re a HubSpot customer using the COS blog, the Rel=Author tag is already built into your author profiles, so you only need to do the first part and add your author profile in HubSpot.)I hope that cleared a few things up. Since SEO is an evolving space, we may very well revisit this topic again (and soon).If you know of any other confusing areas you’d like us to address or can think of a better way to explain what I’ve laid out here, let us know in the comments! SEO Mistakes Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Dec 11, 2013 8:00:00 AM, updated February 01 2017
Originally published Jan 8, 2014 5:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section.Editor’s Note: Since this post was published, Google has removed Authorship functionality entirely. Read more here.Another change in Google’s algorithm means another change in strategy for all of us inbound marketers.Thankfully, this time around, it’s not as massive or as jolting (we know, you’re still settling down from Hummingbird, right?), but rather the change comes in the form of Google Authorship.Matt Cutts, head of Google’s webspam team, hinted at these changes back in October during his keynote speech at PubCon, and now we’re seeing them in action.According to Search Engine Land, Cutts has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results.What is Google Authorship?If you don’t know what Google Authorship is, let’s just recap quickly.Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have.Now, the authorship tags only showed up if someone had verified their account, which only 12% of the top tech blogs did. Chances were, if you had the tag on your own website, your posts would really stand out, seem more trustworthy, and, ultimately, get clicked on more often.What changes are happening?As Cutts mentioned in his speech, Google had been testing how a reduction in authorship would affect search, and they found that by reducing authorship by 15%, they actually saw an increase in quality. Although they didn’t make the definition of “quality” crystal clear, what we gathered from his speech was this:There would be a reduction in instances of Google authorship showing up in SERPs comingThe focus would be on showing “high-quality” authors in SERPsIt seems the goal was to give searchers content they could trust and really want to readOver the past few weeks, we have seen a decline in the authorship results. From the Moz Google SERP Feature Graph, it is clear this change went into effect sometime around mid-December and has been slowly declining ever since.As you can see, there was a big drop around December 12, where it then leveled off for a few days and took another nosedive around December 16. Since then, things have been pretty steady, with little dips here and there.We imagine this will continue to drop as time goes on, especially since Google has indicated there will be a 15% decline.Here’s how this might affect you.Of course, with any change that Google makes, our minds immediately jump to, “How is this going to affect my business?”Since there’s been a decrease in the number of authors being shown in search results, it’s important you understand the reasoning behind it — in other words, knowing how Google classifies author profiles: 1) Full Author Profile — This includes what we outlined above: a photo, a byline, and the number of Google+ followers. 2) Partial Author Profile — With this tier, there is no photo next to the article, but the byline and number of Google+ followers still shows up. 3) No Author Profile — Finally, with the bottom tier, there is no information about the author at all — it’s just the page title and the URL.(Hat tip to Mark Traphagen for clearly explaining these profile types in his excellent Virante article.)You could end up in any of these buckets, and you’ll probably see yourself fall into bucket number one way less. Here’s some of the criteria it appears they’re using to make the decision — keeping in mind these are educated guesses, not hard and fast rules:The emphasis doesn’t seem to be on the authors themselves, but rather on the authority of the sites they’re writing for.Your Google+ following doesn’t have an effect on the results — there are some authors showing up that have 10K+ followers and other that only have 50.It’s site-by-site not author-by-author — while one author’s profile might be showing up for one site, it isn’t showing up on another (this ties into the first point).Google+ posts are showing full profiles. What should you do?We know that change can be scary, but we’re definitely not advising that anyone jump ship from Google Authorship. These changes are still relatively new and therefore, are still being tested, so leave your author tags on your site. Just because it’s a little bit harder now, it’s not like your authorship tags never have a chance of showing up in SERPs.We suggest that you start paying attention to the search results you’re seeing — both for what you’re searching and also for your own content. Who is showing up? What types of sites are they writing for? Where is your content/author profile showing up in search results? If you start to notice trends, take note and advantage of that.If you’re seeing that one type of content is getting shown more frequently than others, or your guest post for one site shows your profile, while another one doesn’t, just make some tweaks to your strategy. Try writing about that particular topic more often so you can start to establish authority (this goes back to keyword strategies as well, which is a whole other blog post!).Search engine results with a full Google+ author profile tend to have better clickthrough rates than those that don’t. If this update does, in fact, help Google use these results as an indicator of quality, readers will probably begin — and continue — to see them as such as well. That means if you’re not already showing up in SERPs with an author profile, it’s still certainly something to aspire to, since it’ll be one more indicator of the quality of your content.Bottom line? As always, and even more importantly now, make sure that you are producing top-quality content that aligns with your buyer personas. Use your inbound marketing knowledge to your advantage — you know what your customers want, what challenges they face and how your solution aligns with each of these things. That’s where your focus should be.If you can establish trust with your own content, build your authority in your particular industry, and promote your content on other authoritative sites, we’re guessing these changes will have less of an effect on you.Now we’d like to hear from you! Have you seen these changes affecting your content or search results? Any trends you’ve noticed over the last month? Let us know in the comments below! Technical SEO
5) Building Email ListsPicture this scenario: Your child is posted up outside the local Stop & Shop, asking shoppers if they’d like to buy a box (or five!) of cookies. “Oh, shoot! I don’t have any cash on me,” says one passerby. “I know my kids will want some, but I’m not sure exactly which kinds,” says another.What if your child responded, “No problem, but would you like to leave your email address with me? I’ll send you an email with a link to buy cookies right from my website, and you can fill it out when you’re ready.” Chances are, a lot of people will — and with just a little effort, they’ll grow their reach significantly. The key here is that they will need to follow up with these people by email later that same day while they are still on the customers’ radars.We’re excited to see how the Digital Cookie program works in January — and even more excited that mouth-watering Thin Mints will soon be only a click away.What other online marketing lessons could parents teach their Girl Scouts? Share with us in the comments! Marketing Advice Originally published Dec 5, 2014 6:00:00 AM, updated May 23 2017 Topics: Better get another gallon of milk — Girl Scout cookies have gone digital.That’s right: The Girl Scouts of the USA have approved a brand new platform for most scouts to sell Girl Scout cookies online and ship them across the States starting in the 2014-2015 cookie season. The program is called “Digital Cookie,” and it will allow scouts to sell cookies online using their own cookie website and/or mobile application. They’ll be able to take credit card payments and set shipping up so boxes are delivered right to customers’ doorsteps. (Cue a collective sigh of relief from parents who’ve spent entire, painstaking afternoons delivering cookies by car.)Since the Digital Cookie program won’t start rolling out until January, it’s hard to say exactly how the website and mobile app will work and exactly what scouts will need to do to sell cookies online. What we do know is that many scouts will be given the opportunity to have their own cookie website — which, thankfully, not just anyone has access to. You’ll need an email invitation from the scout themselves to gain access to their cookie website. Although this takes SEO plays off the table for our mini marketers, it helps protect the girls’ identity and safety while also encouraging scouts to handle sales themselves — a traditional Girl Scout value. In a similar initiative, many scouts will be able to use the Girl Scouts’ new cookie selling mobile app to take in-person orders, process credit card information, and automate direct shipping. Both will require approval from each local Scout Council, as well as individual scouts’ parents and guardians.In light of GSUSA’s effort to teach young girls essential entrepreneurial skills in the context of our modern, online, and mobile world, we thought it’d be fun to curate some kid-friendly tips for parents to teach their scouts practical skills in inbound marketing in preparation for the upcoming cookie season. 5 Online Marketing Lessons for Girl Scouts1) Setting GoalsGoal-setting has always been a huge part of the Girl Scout Cookie program. The Girl Scouts of the U.S.A. have a lot of kid-friendly literature on the subject, including goal-setting activity sheets and cookie selling goal charts.And scouts already seem to see how goal setting can help them sell cookies online. “I think it helps me organize my life in a way,” 15-year-old Laura Tinlin of the Girl Scouts of Greater New York told USA Today . “It has you set goals. I think it will help me grow as a person and a future businesswoman.”As a parent, you can help your scout set reasonable cookie-selling goals. Here’s how you might adapt the typical SMART goal format to selling cookies:Specific — Teach them the importance of setting goals with real numbers and real deadlines. Think “I will send emails to 20 family members by this date” as opposed to “I’ll reach out to as many family members as possible.”Measurable — Help them find ways to track their progress, such as using a spreadsheet, the Notes app on a phone (yours or theirs), or the goal chart from the Girl Scouts website.Attainable — The goals they sets for themselves should be a reach, but possible to achieve.Realistic — Regardless of their age, don’t get too crazy with the goal-setting. They’ve got to learn how to set (and stick to) their own goals.Time-bound — Your troop leaders likely gave your child a deadline for selling cookies. Make sure you stick to that deadline, and you can even set mini-deadlines with your scout along the way.2) Learning Conversion PathsThe online Girl Scout initiative is a great opportunity to teach your scout how a sale happens from start to finish. In this case, that means walking them through each step Aunt Lynn took when she bought a box of cookies: From getting an email from your child about the upcoming cookie season, to clicking through to and reading your child’s website, to entering credit card and shipping information, and finally, to receiving the cookies on her doorstep.At work, you’d call this a “conversion path,” but terms like that can be overkill for your child. That’s why my colleague at HubSpot Alec Biedrzycki created this cartoon: to help break down the concept of conversion into a more fun, digestible format. See the whole cartoon here along with little blurbs explaining each step.3) Writing Great Email CopyIt’s not clear yet whether scouts will have the opportunity to send custom emails from the Girl Scouts website to their family and friends (or whether it’s a transactional-style email sent automatically), but email copywriting skills will still come in handy. Chances are, you’re still going to want to let your friends and family know about the sale — including instructions on how to buy — or send them reminders closer to the deadline. In any of those cases, your child is going to need to know how to compose an email. You and I know that simply telling any human that you’re selling Girl Scout Cookies is probably compelling enough, but it’s still a great opportunity to teach your child how to write up a professional-sounding email that has all the essential components: a catchy subject line, short-but-sweet email copy, great images, and an actionable call-to-action.The biggest hurdle here will be teaching your scout how to write more professionally than normal while also still showing their personality. Truthfully, you can lean on images to sell cookies, too. Let’s be honest: If you received an email picturing a plate of three glistening Samoas next to a glass of milk, the chances of you buying a box of cookies probably goes way up. (And in the next section, we’ve got some more visual content ideas your scout can tackle.)If your scout likes the email-writing side of things, you can also teach them the basics of post-purchase nurturing and upsell nurturing. In other words, once Aunt Lynn buys four boxes of cookies, your child might send her a thank-you email that includes a link she can share with friends. Or, perhaps the email contains a link to buy more cookies for her team at the office — who wouldn’t love getting surprised with a few boxes of Thin Mints? 4) Making Visual ContentSince cookies are so visual, another great way for your scouts to market the cookies is by creating visual content they can use to power their marketing campaigns. Not only do images help break up the monotony of text, they can also help your scout tell their friends and family a story and evoke a memory or emotion. It helps that a lot of young people nowadays are pretty familiar with taking photos thanks to smartphones. Older scouts might also be familiar with image-heavy social media sites like Instagram and Pinterest.Remember those glistening Samoas next to a glass of milk I mentioned earlier? There are lots of other ways your child can incorporate cute visuals into their marketing. Here are some other ideas for visual content related to Girl Scout Cookies to get you started:Help them dream up fun, creative recipes that include Girl Scout Cookies. Think of things like crushing up Thin Mints and throwing them in a blender with milk, ice cream, and chocolate syrup — simple stuff. Then, spend some quality time making these recipes together. It’s a win-win: More quality time together, and your child can photograph the end results and put those photos in an email.Create one or two simple messages using cookies in place of O’s, zeroes, or the dots of i’s to post on approved social media outlets (or via email if they’re younger). The simpler, the better. You can create these in PowerPoint if your child knows how, or they can write a message on a sheet of paper along with real Girl Scout Cookies, and take a picture of it from above. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack