Sky scheduling switch can catapult NFL further into UK limelight

first_imgShare Premier League looks to broadcast every behind-closed-door fixture August 28, 2020 Submit Share Related Articles The departure of Serie A and La Liga from mainstream television this season left a Sunday night void for UK sports broadcasters, however Sky Sports may have an American Football shaped solution to this problem.Last season, BT Sports concluded the weekend with a Sunday evening tie from Italy, whilst Sky Sports would compete with a game from Spain, often featuring either Real Madrid or Barcelona, however Eleven Sports’ entry to the UK broadcasting stage this season, meant that both them leagues were no longer available on mainstream television. It’s left both Sky Sports and BT Sports with a conundrum on what to focus on Sunday evenings, and whilst BT has found a renewed focus in French football, Sky maybe able to capitalise on the continued growth of NFL amongst UK fans. Furthermore, for betting operators thrusting NFL further into the mainstream can have clear benefits, given how enthusiastic UK fans are about America’s most adored sport, as well as how much Sunday evening NFL lends itself to betting. Stephen Baumohl, co-founder of, commented on how Sky Sports scheduling changes can help accelerate the constant rise in popularity of NFL amongst a UK audience: “No question. NFL interest and viewing figures have been on an upward curve for several years now and the sport had already overtaken La Liga games on Sky’s Sunday nights ratings charts, so this reduced choice is a golden opportunity to win more fans for American football. “With the price of live sports broadcast rights driven up in the Sky/BT bidding wars, and now the entry of tech behemoths like Amazon in to the sports broadcasting arena, it seems inevitable that both Sky and BT will need to pick their battles more carefully. NFL, as a still relatively underexposed sport, appears to be a good choice for Sky to bet on and convert some of those viewers that might now get a chance to see something new and exciting and I have no doubt that was part of their plans when they offered less than £18 million for the La Liga rights (the amount they had paid previously paid). “While fans of Italian and Spanish football may have been somewhat abandoned for now, this can only be good news for NFL viewing figures which in turn must be good news for the future of the sport as a whole in the UK.” Analysing the impact this could have on the sport’s betting interest in the UK, he added: “NFL is a sport that lends itself perfectly to betting and that tends to mean viewers convert more easily than with other sports. The stop/start nature of the game, which can infuriate the non-believers, is ideal for in-play betting and makes every moment of the game potentially huge. “It is also a sport that changes throughout with different tactics being used depending on score lines and so there is always a new dimension to the game to bet on and, as with all American sports, there is a huge amount of stats and analysis available to help form betting views. In my experience, as people begin to understand the game better they tend to become particularly opinionated and quite often prepared to back that up with a bet and so it all adds up to gambling on NFL following a similar upwards trajectory to the viewing figures.” EFL announces that all non-Sky Sports fixtures will be available to stream August 27, 2020 Winamax maintains Granada CF sponsorship despite bleak Spanish outlook August 19, 2020 StumbleUponlast_img read more

Rybakina challenges Halep for the title in the Dubai final

first_imgKazakh Elena Rybakina will problem Romanian Simona Halep, two of the world, on Saturday for the title in the Dubai Premier class match. The Kazakh participant, born in Moscow, 19 of the world this week, and who has been champion in Hobart and finalist Shenzhen (China) and St. Petersburg (Russia), defeated Croatian Petra Martic on Friday, 7-6 (5) and 7-6 (2), regardless of going in the two sleeves beneath on the scoreboard and save set factors in each units, earlier than profitable every tiebreaker. In his fourth final of the season he’ll face world primary, Halep, who beat the American Jennifer Brady, executioner of the Spanish Garbiñe Muguruza, 6-2 and 6-0.The Constance participant, who needed to make an excellent comeback in the earlier spherical in opposition to Belarusian Aryna Sabalenka (3-6, 6-2 and 6-2), deployed this time an excellent tennis to take the victory in simply 63 minutes, profitable the final seven video games in a row.“I want I performed like right this moment,” mentioned Halep, champion of this match in 2015 on tomorrow’s final in which he opts for his first award this season, “It’s a powerful rival, and for me it’s a nice problem to struggle for one other title,” he added on the monitor.last_img read more