Orange Line bus and car collide

first_img 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! WOODLAND HILLS – A Metro Orange Line bus and a vehicle collided this evening, authorities said. The crash occurred about 6:30 p.m. near the intersection of Victory Boulevard and Mason Avenue, said Brian Ballton, Los Angeles City Fire Department spokesman. One woman complained of injuries and was taken to Kaiser Permanente-Woodland Hills Medical Center, said Los Angeles County Sheriff’s Lt. Keith Obenberger. Authorities are investigating the cause of the crash. No other information was available.last_img

Community alert over bogus door-to-door sales people

first_imgA community alert has been reported in the Glenties area of Donegal today over alleged door-to-door salespersons.The public is being advised to keep a lookout for a white Mercedes van with people attempting to sell LED lighting.The suspected salespeople are said to be calling from door to door in the Glenties area. The van is described as a white long wheel base Mercedes van with a possible English registration.Gardaí are urging the public to be aware and to contact Glenties Garda Station on (074)9551080 wth any sightings.Community alert over bogus door-to-door sales people was last modified: November 19th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

The Search for the Lost Sin of Greed – A Trackable Tale

first_imgGet your detective hats fitted. Here’s The Search for the Lost Sin of Greed – A Trackable Tale. Jeremy went on to say:On December 16, 2001 I was visiting Scott Martin, a longtime friend who lived in Franklin County, Virginia and we decided to place a geocache there together. He had an old decoy duck and I put my Devil Duck in there along with some trade items and a logbook. We then headed over to either Waid Park or Franklin County Recreation Park – we’re not quite sure. I remember hiking on a short loop trail and going down a hill next to a small pond to place it. Sadly, the coordinates were lost before I was able to list it as a geocache. It may still be there today.Currently Franklin County Virginia offers fewer than than 100 active geocaches to try to find. Geocaches are also located in both Waid Park and Franklin County Recreation Park, locations where Jeremy believes he may have hid the lost devil duck. So maybe the most difficult geocache find in Franklin county is a geocache that’s never been active. If you lived near Franklin County Virginia, would you search for The Lost Sin of Greed?So, do you think you know the history of geocaching? Check out the 15 Years of Geocaching quiz.Share with your Friends:More Original geocachers Scott Martin (left) and Geocaching Co-Founder Jeremy Irish hiding the ill-fated Greed Devil DuckIt starts like this a couple of weeks ago. People at Geocaching HQ had been sharing stories about some of their personal highlights of celebrating 15 years of geocaching. Jeremy Irish, the CEO of Geocaching and one of the founders who launched in 2000 said, “So, I have a mystery story to share…”This mystery dates back to the beginning of geocaching. It was 2001. A new game piece called a Travel Bug® had recently been introduced into the geocaching. Although most players had not yet heard of Travel Bugs many players, including Jeremy were sending out the trackable tags attached to homepage circa early 2002Jeremy says, “When we first started Travel Bugs, I released 7 Deadly Ducks in the wild.” Each of the new trackables were based on one of the deadly sins. Devil ducks with the names of Sloth, Envy, Pride, Gluttony, Lust and Anger head out into the world to travel geocache to geocache. Did you catch that? Only six of the deadly sins were listed.Jeremy says, “Well, I actually only released six, since the Greed Devil Duck, conveniently enough, was placed in a geocache that was never listed on and may still be hidden in Virginia.” <> SharePrint RelatedInside Geocaching HQ Podcast Transcript (Episode 11): The Magic of trackable promotionsMay 10, 2018Similar postInside Geocaching HQ Podcast Transcript (Episode 19): Annie LoveJanuary 30, 2019In “Community”Nottingham to Nottingham Travel Bug RaceSeptember 12, 2011In “Community”last_img read more

Hot, Hot, Hot! A Twitter Augmented Reality App for iPhone

first_imgGuide to Performing Bulk Email Verification Apple Doesn’t Permit AU AppsUnfortunately, TwittARound and all other augmented reality apps in development, won’t ever make it to the iTunes App Store because they’re built using non-public APIs. Officially, Apple’s iPhone SDK does not offer access to any APIs for manipulating live video, forcing developers to use the available but unsupported ones instead. That’s a shame because as you can see, there are a lot of unique concepts out there for implementing Augmented Reality on the iPhone. In fact, this is one important area of development where Google’s Android OS has the edge. Already, we’ve seen new AU Android apps like Layar come about – an app which could very well represent the future of augmented reality. Even on the Nokia platform, AU is surging ahead. Earlier this year, for example, the creator of the “Heroes” TV show announced his upcoming AU app called “TEVA” which will use Nokia’s video recording features in a new ARG mobile game. Sadly, unless something changes at Apple, the AU developer community will simply move on to other platforms, leaving iPhone users behind. However, there’s still hope. According to some hearsay out there, Apple is interested in enabling these types of apps. In other words, it could be a question of “when” and not “if.” We only hope that they do so sooner than later. Tags:#Apple#Product Reviews#twitter#web A Comprehensive Guide to a Content Audit Facebook is Becoming Less Personal and More Pro… The Dos and Don’ts of Brand Awareness Videos There’s a fascinating new Twitter app in development called TwittARound, an augmented reality Twitter viewer for the iPhone 3GS. With the app, you can see live tweets around your location and you can even see how far away they are. To accomplish this, TwittARound uses a combination of the iPhone’s compass and its accelerator-enabled GPS to determine the location of tweets and then layers those on top of a live video feed. The end result is a Twitter AU experience that looks incredible…at least in the YouTube video. Unfortunately, there’s a big problem with this amazing new creation: Apple won’t allow it in the App Store. Even though jailbreakers can enable video on the iPhone 3G, TwittARound will only work on the 3GS. That’s because the app uses the 3GS’s new built-in digital compass to help determine location – a feature not available on older models. However, there’s no reason why a downward-compatible version of this app couldn’t be built in the future which relied only on the GPS unit. According to a post on i.document, the technical details about TwittARound are as follows:“The whole application was developed in Webkit (UIWebView/Safari Mobile). A native Cocoa wrapper delegates location, compass and accelerometer to Javascript in the UIWebView. The 3D scene is based on Safari Mobiles brilliant 3D CSS transforms. The AJAX part is done with jQuery.”When using TwittARound, the avatars of nearby Twitter users float through the top of the screen where the live video feed is displayed. Tap on any of the avatars to see their Twitter feed which will show up at the bottom. It’s a simple but elegant way of interacting with an augmented reality. Related Posts sarah perezlast_img read more

DUSU removes busts of Savarkar, others from campus

first_img The ABVP, however, claimed that the Delhi University has assured them that the busts will be reinstalled in accordance with the procedure after the DUSU polls are concluded.The busts of the trio were installed on August 20 by outgoing DUSU president Shakti Singh without taking permission from the varsity authorities. They were removed on the intervening night of Friday and Saturday.“ABVP-led DUSU has removed the busts of Veer Savarkar, Bhagat Singh and Subhash Chandra Bose till permission is obtained from the DU Administration. The busts have been kept (at a) safe (place) by the varsity,” the RSS-affiliated outfit said in a statement.Earlier, the ABVP had asked DUSU office-bearers to install the statues as per the procedure, it claimed.The students’ body also demanded “stringent legal action” against members of the Congress-affiliated National Students’ Union of India (NSUI) for allegedly blackening the bust of Savarkar on Thursday.The ABVP claimed left-affiliated student organisations along with AAP’s CYSS and the NSUI had “stooped to a low level” and were harming the “the culture of debate and discussion, prevalent in the university“.’Stop insulting freedom fighters’“ABVP strongly believes that the Left, AAP and the student organisations affiliated to the Congress should stop insulting freedom fighters to meet their trivial political interests,” it said.ABVP Delhi’s State Secretary Sidharth Yadav said: “It is very unfortunate that the DU administration turned a deaf ear to DUSU’s demand for installation of busts of freedom fighters, for a very long time. The university should restore these idols, as per their assurances, at the earliest.”The manner in which other student organisations have carried out such extremely unfortunate acts reveal the real and degraded mindset of these student organisations towards freedom fighters, the repercussions of which they will face in the times to come, he added.“At the same time, the Congress should understand that its ‘Kaalikh model’ is not going to hide the reality. We have decided to remove the busts because we don’t want to do politics over the name of freedom fighters,” he said.No immediate reaction was available from the university. The Akhil Bharatiya Vidyarthi Parishad-led Delhi University Students’ Union has removed the busts of V.D. Savarkar, Bhagat Singh and Subhash Chandra Bose from the campus, the student outfit said in a statement on Saturday.Also Read Delhi NSUI chief blackens bust of Savarkar installed on North Campuslast_img read more

Games OC paid for Kalmadi’s wife visit to UK: CAG

first_imgFile photo of CWG OC chairman Suresh Kalmadi.The Comptroller and Auditor General has, in his report on Commonwealth Games’ Queen’s Baton Relay, made startling disclosure. The report exclusively accessed by Headlines Today exposes how Organising Committee chief Suresh Kalmadi’s personal expenses were billed on tax-payers’ money.According to the audit watchdog, Kalmadi took his wife Meera to London for the Queen’s Baton Relay on the Organising Committee’s money.And that’s not all, accompanying them were the Officer of Special Duty to the Lt Governor and his wife.The report states, “The sports ministry approved the travel of 36 personnel but OC booked 56 rooms (in the hotel) resulting into excess payment of GBP 22910.00. An excess expenditure of Rs 14.07 lakh was also incurred on the travelling of extra people, including Mrs Meera Kalmadi, Mr & Mrs Ranan Mukherjee (OSD to LG, Delhi), relatives of baton bearers who were in excess of the approved list of 36 persons.”The report goes on to blow the lid on how the Organising Committee flouted virtually every rule showing undue favours to certain firms, releasing payments before awarding of contracts and even fabricating documents.For the consultancy services for QBR, the report says, “CVC guidelines were violated as the OC awarded the contract to the highest bidder (in this case Maxxam International) and not the lowest bidder. Maxxam was paid $12925 each for three months even before awarding the work to the firm. The reasons for making the payment were not available in the OC’s record. The OC agreed to bear the service tax liability of the firm, which resulted into an excess payment of $ 242,407. Despite specific mention of cost being inclusive of all taxes, OC bearing the service tax liability was highly irregular.”advertisementFor the hiring of the AM films UK limited the report says, “The company’s registration and VAT registration numbers mentioned in the advance invoice submitted by AM Films were false. On October 24, 2009, Sanjay Mohindroo obtained approval from OC Chairman Suresh Kalmadi, sent a fax and an email to Jeychandran and essentially processed the transaction for transferring the amount in one day.Jeychandran was in Delhi and cleared the payment but he signed the minutes of the meeting at London. Clearly this is not possible and hence the documentation is fabricated.”last_img read more


first_imgWith Touch SA’s State League reaching completion this weekend, Jeremy Smith has provided ATA with his overview to the conclusion of SA’s premiere Touch competition… Mens Elimination Final 1 Wolves 6 def Scorpions 3 The Scorpions were never really in the match, despite having beaten the Wolves all season, the Scorpions fortunes have taken a dramatic tumble in the last few minor round games. Down 3-0 after the first 10 minutes, it was always a question of what the final winning score would be for the Wolves. The Scorpions fought hard but the Wolves held them at bay to go on to record a 6-3 victory. Qualifying Final Vipers 4 def Stingrays 3 With the Vipers up 1-0 at half time and the rain starting to fall quickly afterwards, it looked likely to be a low scoring finish. After scoring twice in a row to take it out to 3-0, it looked like the Vipers were home. However, the Stingrays rallied, bringing it back to 3-3 with some spectacular play, an inspirational touchdown by coach Peter Robbel leveling the scores. Just when it seemed the Stingrays would go on to finish all over the top of the Vipers, a spectacular touchdown to Tom Ainslie who literally fell on top of a stray pass, gave the Vipers a nail-biting 4-3 victory and a chance to win back to back winter State League Championship title. Preliminary Final Stingrays 10 def Wolves 4 The Wolves were simply outclassed and outgunned in this final. It was all over at halftime with the Wolves down to seven fit players for the match and trailing 6-2. Despite an early rally which saw the Wolves climb back to 6-4, the Stingrays simply ran away with the game in the last ten minutes, going on to a 10-4 victory. Starring for the Stingrays was Rob Page who collected four touchdowns. Womens Elimination Final Scorpions 5 def Vipers 4 In one of the most entertaining matches seen all season, it was the Scorpions who strung together their third win in a row, in a match that went to extra time. The scores were locked at 4-all just before full-time, and a last attacking play by the Vipers saw Kat Bradshaw go ever so close to scoring in the corner only to be touched by a desperate dive by former Viper Tracey Firth. Firth proved to be the star in extra time as well, as the teams got down to 3 on 3 before the Scorpions scored the `golden’ touchdown. Qualifying Final Stingrays 5 def Wolves 2 The Stingrays were a class above the Wolves all match and it showed with a comfortable win. Without playmakers Amelia Kent and Kate Lewicki, the Wolves hardly threatened the Stingrays who strolled into their second consecutive grand final. Preliminary Final Scorpions 6 def Wolves 5 The Wolves had earnt the double chance by finishing second and came into this match determined to earn another crack at the Stingrays. But the Scorpions were on an impressive three game winning streak and looking to make it four. It was a tight match throughout with the Scorpions grabbing an early lead before a Wolves fightback saw them come close. However, it was the Scorpions who prevailed, making it four wins from their last four starts and a shot at the Stingrays in the grand final. Grand Final Preview MENS The two form sides of the men’s competition have made it through to the Grand Final, meaning spectators should be in for a treat this Friday night. The Stingrays seemed to fade after winning their first four in a row, which included two victories against the Vipers. However, a 10-4 win over the Wolves in the preliminary final and a fighting loss to the Vipers in the Qualifying final should see them at full confidence and perhaps peaking at the right moment. The Vipers have been playing to their potential for the last four weeks or so and the only question is whether they will be able to keep it up come Friday night. With a tight qualifying final win over the Stingrays and two wins from two in their previous matches against the Stingrays, expect the Vipers to go in chock full of confidence. My tip is the Vipers by 3. Players to Watch Rob Page (Stingrays) Jason McNamara (Vipers) Previous Results R1 Stingrays 4 Vipers 3 R4 Stingrays 5 Vipers 4 R7 Vipers 7 Stingrays 5 WOMENS: The Womens Grand Final will no doubt be a thriller. This is the first time the Scorpions girls have made it to a grand final showdown for the past two years and they are doing so on the back of a four game winning streak. Their confidence will be high, not only from their winning streak but also from the fact they have beaten their grand final opponents twice already this season. On the other side of the ledger, the Stingrays have been the form team of the competition this season, having won seven out of nine matches, with their only losses coming at the hands of the Scorpions. They looked a polished unit last Friday night and it will be interesting to see how they back up after the game off. This one’s too tight to call, however I’m going to put my money on the Stingrays by 2. Players to Watch Tracey Firth (Scorpions) Carrie Atkinson (Stingrays) Previous Results R2 Scorpions 7 Stingrays 5 R5 Stingrays 5 Scorpions 3 R8 Scorpions 6 Stingrays 4 Written by Jeremy Smith, Touch SA. Keep an eye on the ATA website next week for the wrap up of Touch SA’s State League grand finals.last_img

Three pieces of fundraising advice

first_imgHere is my Fundraising Success column for June, featuring my alter ego, the maven.Dear Marketing Maven,My donations are down, my heart is heavy, and my job is on the line. Worse, I think I’m coming down with something. Paging Dr. Dollars!-Sick in SyracuseDear Sick,I don’t need a stethoscope to diagnose these ailments. You’re suffering from one or all of the three most common diseases in the nonprofit world. Sadly, they are at epidemic proportions. We’ve got to stop their spread!#1: “Field of Dreams” syndrome. Those who have this disease believe that, “If you build it, they will come.” By “they,” I mean a big team of generous donors. For example, if you have FODS, you think that if you build a website and stick a DonateNow button on it, donors will arrive and click. This disease also manifests itself as an assumption that uttering your mission statement will inspire people to give. If you find yourself saying, “If people only knew, they would” then you have FODS. Declaring your existence is not a fundraising campaign. It is a symptom of FODS.The cure? You need to reach out to people and build relationships with them. Then maybe they’ll want to support you.#2: “It’s all about us” disease. Nonprofits suffering from this disease are easy to spot — their home pages, emails and all of their correspondence reads like an “About Us” page. Sometimes, this ailment is called “Nonprofit Narcissism.” Mission statements, the history of your organization and other related details should not be found everywhere and do not constitute a strong message.The cure? Make it about your donor, not you. Why should they care? What can they accomplish? How have they changed the world with their support? #3: “Call to inaction” problem. In order to generate donations and increase your donor base, you need to have a clear call to action. It’s not enough to state who you are, what you do and what’s new. You need to clearly state what you are asking and appeal to prospective donors to take that action. “Save the earth” is not a call to action. Nor is “support us.”The cure? Be specific. As in, “Click this button and give us $10 for a bed net so a child will be saved from malaria.”Be well,MavenDear Marketing Maven,Our image is not what I want, so I’m thinking of rebranding with a new logo. Thoughts?-Making Over in HanoverDear Makeover,Bad idea. Branding is not about logos, it’s about how people perceive you. That’s got a lot more to do with how you treat them, how you conduct your programs, and how you communicate your achievements than it has to do with your logo. Don’t spend a cent on a new logo until you dig deeper into these aspects of your brand. Without that level of makeover, a new logo or color palette is about as effective as slapping lipstick on a pig. I don’t think it’s worth spending money on a logo change unless you conclude after fixing everything else that your logo is in direct violation of the brand you’ve built. Happy makeover,MavenDear Marketing Maven,Why did you not open my last eNewsletter?–Hurt in HalifaxDear Hurt,I get about 20 email newsletters a week. I read about two. I must have somehow overlooked yours – I’m sure it was worth a read, unlike the other 18. For what it’s worth, here are some thoughts on newsletters:1. Maybe you don’t need one.People are inundated with newsletters. I’m not the exception – we all get too many. Yawn. Why not put your time and energy into something truly exceptional? Like the packet a friend just got from DonorsChoose to thank him for buying a carpet for a classroom. He got a picture of the kids on the carpet – along with the students’ little handwritten notes and pictures. Wow. Not feasible, you say? How about simply sending out something useful to your audience? At Network for Good, we send out weekly free fundraising tips rather than a newsletter about us. Our nonprofits love it! If you’re an organization focused on diabetes, how about weekly tips for managing diabetes? 2. If you do an enewsletter, don’t forget the “e.”You can’t just slap your print newsletter into a PDF, email it, and consider yourself the editor of an “enewsletter.” Write to the medium. Online communications need to be shorter and formatted for the web. People skim online. They don’t read. Don’t make them download a PDF and turn pages on your computer. Grab attention with photos, short text and good stories. 3. Make it about the donors and not you.Don’t manifest “All about us” disease in your newsletter. Your newsletter should not be about how great you are. It should be about how great your donor is! Make your donor feel like the center of attention. No one can resist reading about themselves – or about what they accomplished.Write on,MavenStay tuned… more on email newsletters in next month’s column!last_img read more

10 Common Objections to Social Media Adoption and How You Can Respond

first_imgIt can be hard to convince leadership that working with social media doesn’t mean they’ve been paying you to catch up with friends on Facebook. You’ve probably heard some of the objections. But there are ways you can respond. Here’s a list of common objections, along with suggestions for countering them:1. I suffer from information overload already.Possible replies:Try just skimming messages in some fora. You may need to look closely at every email you get but you don’t have to look at every Facebook friend’s update.The right tools for you will feel helpful in time. Experiment for awhile with new tools and stick with the ones that deliver you the most high-quality information, whether those tools are high-quantity or not. (Thanks to Aaron Hockley and Ruby Sinreich for these thoughts.)Check out tools like AideRSS and FeedHub — just two examples of services aiming to improve the signal-to-noise ratio.Times change and so do information paradigms. Get used to it. The amount of information you had access to 3 years ago was infinitely more than people at any other point in history and we’re in the middle of another huge leap right now.2. So much of what’s discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!Possible replies:Much of it is not meaningless, but if you feel overwhelmed with meaninglessness, try subscribing to a search for keywords in a particular service and using that as your starting point for engagement.Having a presence and starting a conversation is rarely a bad thing. Bring quality conversation to a space and you’ll find others ready to engage. (Thanks to Banana Lee Fishbones, obviously a fan of open, non-anonymous public communication for this articulation.)Personal information can be very useful in understanding the context of more explicitly useful information.If learning how the market feels about your organization, engaging with your customers and driving traffic to your web work — all very realistic goals for social media engagement — aren’t work, then I don’t know what is. Even in the short term, strategic engagement with online social media will have a clear work pay-off.3. I don’t have the time to contribute and moderate. It looks like it takes a lot of time and energy.Possible replies:If you aren’t going to eat that lunch of yours, I’d be happy to, thanks.With practice, familiarity, and technology fine-tuned with a little experience, you’ll find the time required will decrease.You might consider this time spent on marketing or communication with your existing customer base. Perhaps there’s something else in that department that isn’t working well and could be replaced with online work.4. Our customers don’t use this stuff. The learning curve limits its usefulness to geeks.Possible replies:You might be surprised to learn how many of your customers do use these new tools already. Even more will do so in the future.The best designed tools are designed like good games: you can get small rewards right away and then learn more advanced skills to win bigger rewards. Among online services that are intended for general audiences, only poorly designed ones are too geeky.Many of these tools provide value vastly disproportionate to the literal number of people they reach. These are like high-value focus groups where you’ll gather information and preparation to engage with the rest of the world.Try asking someone near you to give you an in-person demonstration of one of these tools. You’ll find it much easier to learn once you’ve seen the right paths taken to show what it can do.5. Communicators [bloggers, tweeters] are so fickle, it’s better to stay unengaged than risk random brand damage. We don’t want hostile comments left about us on any forum we’ve legitimized.Possible replies:If you need to, you can require that any comments left on your own site be approved before they appear. This slows down the conversation but if it makes conversation possible for you, then do it.There are far fewer people who will take the time to say hostile things, even on the internet, than you might imagine.Engage. You’ll be appreciated more for it. People are going to say what they are going to say. You can either let any criticism go unanswered or you can be the bigger person/brand for responding well.Conversations are going to happen online. It’s better to be engaged than to have it happening behind your back. (As articulated by Rick Turoczy.)It’s OK, no one believes that anyone is perfect anymore. Swing for the fences sometimes. You might strike out, but sometimes you’ll hit a home run.Even if you’re not responding publicly, you should watch closely so you know what people are saying. Maybe you don’t have a blog, but subscribe to a blogsearch feed or alert for your company’s name. Maybe none of your people are on Twitter, but you can subscribe to a feed for a search via Terraminds.6. Traditional media and audiences are still bigger. We’ll do new stuff when they do.Possible replies:They already are, from blogging to online video to social networks to mobile to microblogging. Big, established brands are already doing all of it. They may be experimenting, but they will bring all their market dominance into the most useful social media sectors as soon as it suits them. Will that be too late for you? It might be.Traditional media audiences are also more passive. Online audiences can engage with, rebroadcast, and otherwise amplify your communication efforts.7. Upper management won’t support it/dedicate resources for it.Possible replies:A lot of technology adoption has for some time had to happen despite this reality. People adopt new tools on their own at work, without permission. They discover powerful ways to solve their problems and then they share them horizontally.Compared to other expenses, meaningful engagement with new online technology does not have huge costs.8. These startups can’t offer meaningful security. They may not even be around in a year. I’ll wait until Google or our enterprise software vendor starts offering this kind of functionality.Possible replies:The skills you build and the connections you make will remain with you, though. This is a paradigm shift underway more than it is about any particular tool.Chose your tools carefully. Expect data export as an option so you can back up or switch services whenever you need to. This isn’t widespread yet but the best tools allow it.9. There are so many tools that are similar. I can’t tell where to invest my time so I don’t use any of it at all.Possible replies:A little experimentation goes a long way.Try asking people in your field who have some experience what tools they are using.Try searching for keywords related to your work in various sites. You’ll find out that way which sites are best suited for you.10. That stuff’s fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability more than chasing the flavor-of-the-month. We’re doing just fine with the tools we’ve got, thanks.Possible replies:Some of these things — RSS and wikis, for example — aren’t passing social fads: they are emerging best practices and the state-of-the-art.ROI is very hard to measure, but try allocating a little energy over time to experiment and see what kind of results you get. From connections between people and projects, to search-friendly inbound links, to early access to important information, the benefits of engaging in new social media go on and on.ConclusionsThere are no conclusions. This is just a conversation. Please feel free to add your thoughts in comments and check out the comments to read what others suggest as talking points when faced with these objections.Source: ReadWriteWeb @” alt=”last_img” /> read more

Public Relations 2.0

first_imgLooking aheadSocial media sites are ever-evolving, and so are the opportunities they offer. One example of this is the interactive site Second Life, a “parallel world” where participants live, meet and exchange goods and services. Second Life currently has more than 1 million “residents”–real people who have created avatars–who spend real money on goods, services and even real estate that only exist in the online world.Another recent development is Twitter, which allows users to keep their friends, family, website or blog readers up-to-date on what they’re doing, moment by moment. (See our recent profile of Twitter, “Reinventing the Conversation.”) Twitter represents an ever-evolving, real-time online conversation.There are drawbacks to involvement in social media. The constant and consistent interaction requires substantial time and effort–something small business owners have in scarce amounts. However, by keeping abreast of developments and experimenting in various formats, organizations have an opportunity to be ever more in touch with customers, influencers and the media. BlogsThe blogosphere has become a valuable resource for tracking industry trends and hot-button topics. Unfiltered and opinionated, blogs combine the insightfulness of industry journals with the instant feedback of a focus group.For non profit organizations, blogs offer a wealth of opportunity. However, to reap the rewards, you must first understand the medium and then determine the best way to leverage this dynamic and far-reaching online universe.Each industry has its blog ‘stars.’ A simple Technorati or Google Blog search on an industry topic will uncover many of the prominent bloggers.A blog’s interactivity offers the opportunity to extend your company’s messages to a wider audience. Providing commentary in response to a blog post, for instance, can help you position yourself as a thought leader and subtly market your products and services.Organizations can also create their own blogs to showcase their organizations philosophy. However, you should first consider the upsides and the downsides of blogging before proceeding. While blogs can elevate your organizations profile, establish credibility and open a two-way conversation with customers, they also require a significant amount of time and effort.As with any foray into media, bloggers must be prepared to accept, and potentially refute, criticism. Think carefully before putting your finger to keyboard, because once a response is posted, there’s no turning back. What seemed like a hard-hitting response at the time could be detrimental in the long run. Article provided by PR Newswire’s Nonprofit Toolkit, an educational resource devoted to Non Profit public relations. Visit the Nonprofit Toolkit today and receive a waived annual membership ($195 value) and more than $2,000 in discounts and free services.If you’ve ever read a blog, joined an online discussion group or uploaded a photo to Flickr, you’ve engaged in social media. Social media websites encourage users to share, change or otherwise participate in the site’s content. Opinions, comments and dissection of news are encouraged, giving greater insight into what consumers and influencers are thinking.In the past, social media sites have been seen as a vehicle mainly for young people. Now, however, people of all ages and professions read blogs, tag articles, join online discussion groups, have profiles on professional social networking sites and post video files. In fact, according to a recent industry report by comScore, more than half of the visitors to social networking websites such as MySpace, Facebook, Flickr and Live Journal are now 35 and older.In terms of PR, social media is a maturing business tool, offering new and innovative ways to drive awareness and communicate to customers–often using less expensive techniques than traditional advertising or marketing campaigns. It’s worth being aware of the various elements that make up the social media landscape, and concentrating on the ones that are particularly applicable to your organization. Bookmarking and News SharingOne way to elevate the readership of your news releases online is to use a newswire service that includes buttons for tagging the release on sites such as Digg and is a rating site that lists the most popular online stories from sources including blogs, traditional news sites and company websites. You can use Digg to track the popularity of news about your business, and to see the reaction to specific news is a popular tool for bookmarking and finding interesting sites on the web. links can be incorporated into news releases in much the same way as Digg tags, making it easy for readers to save the announcement as a favorite. Social Media News ReleasesTraditionally, news releases take a text-only form, emulating the style and format of a news article. The social media news release, on the other hand, is a news release that combines text with a host of social and multimedia elements, including photos and video, links to blogs, digital tags, RSS feeds and search engine optimization.The social media news release is intended to help organizations reach their markets directly using new social media tools. This level of interactivity is especially beneficial to bloggers because it allows them to select information, and the format encourages readers to provide feedback to the authors and their websites or blogs.While full integration of the social media release may be some years away, for some organizations–it may prove immediately useful in reaching an audience of tech-savvy bloggers and reporters. The relative novelty value of the template may even gain your organization attention. MultimediaOnline video sharing sites represent one of the fastest-growing media sectors, with sites such as YouTube attracting thousands of viewers every day. For non profits, web video can be an especially enticing proposition because producing and distributing the content is far less expensive than creating traditional broadcast materials. Online video offers the potential to “level the playing field” with larger organizations.To maximize exposure, once a video is featured on a site such as YouTube, it’s easy to send out an e-mail to your contacts with a direct link to the clip. One way to indirectly submit content to video sharing websites is through multimedia news releases, a platform that combines text with digital video, audio and still images, and includes social bookmarking capabilities.As with all marketing, the key to success is knowing your audience. YouTube viewers, for instance, are attuned to new, interesting and often humorous material. For an online video to have a truly substantial impact, it must be compelling enough to generate a groundswell of interest that leads to viral sharing. Creativity and catchiness are as important as messaging.The bottom line: When considering an online video campaign, make sure you’re pursuing it for the right reasons–to increase your visibility (awareness). Copyright 2006 by, Inc. All rights reserved.Rachel Meranus is’s “PR” columnist and director of public relations at PR Newswire. Get more information about PR Newswire and public relations with their Nonprofit Toolkit for non profit organizations.last_img read more