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To set up a goal with GoalMode, all you have to do is point, click, and save. (The technical gymnastics are handled by the software behind the scenes.) Then, your goal metrics are automatically displayed in a simple dashboard.Goal tracking gives you insights into your credit union website design: the products, content, and functionality your audience prefers; what’s working and what’s not; and where to spend money or hold back. And those insights translate into more loans, deposits, and growth for your credit union (oh, and a raise for you).GoalMode makes conversion tracking a snap, but you can set up goals without it by following these guides from Google: “Create, edit, and share goals” and “Google Analytics events”. Your website is the front door of your entire credit union. Look at your analytics and you’ll see that it gets far more visits than any of your branches, which makes it one of the most powerful tools you have to grow loans and deposits. But I’ve talked with hundreds of CU marketers about credit union website design and have learned something crazy:Some marketers have no idea how many leads they get from their websites.Analytics are too complicatedEvery credit union marketer knows the importance of analytics. So, why don’t they track goals, like these?Loan applications startedMembership applications receivedCredit union memes viewed (just kidding, but here’s one of my favorites)Here’s the problem I’ve discovered from my conversations with CU marketers: analytics are too complicated and credit union marketers simply don’t know how to set up goal tracking on their websites.A website without goal tracking is like a soccer game without a score. Scores helps athletes measure their performance and improve.In this article, I’m going to share a solution that makes goal tracking extremely easy. But before we go on, let me distinguish “goal tracking” from other website metrics.Goal tracking is the hard partYou can install Google Analytics (GA) on your website in a matter of minutes and it will automatically give you more data than you’ve ever wanted (e.g., number of users and sessions, bounce rate, session duration, etc., etc., etc.).But GA doesn’t automatically set up goals. Goals are the most important things you can track (like “number of applications started”), but you have to set them up manually because they require human intelligence (at least until The Singularity when robots take over the world, ha).The trouble is that setting up goals often requires specialized knowledge about the anatomy of analytics “events” and Google Tag Manager—things most CU marketers aren’t familiar with.The anatomy of event tracking in Google AnalyticsThe simplest way to set up goalsMy company, BloomCU, specializes in credit union web design and we wanted to find a way for our clients to easily set up goals for their websites.We spent hours talking with our clients and investigating solutions—we even collaborated with three other agencies to learn how they set up goals—but all paths led to the same answer: “You need to pair Google Analytics with Google Tag Manager to create a data layer and then perform a few feats of technical gymnastics to view the results you’re interested in.”That’s not the mega-simple solution we were hoping for. There had to be an easier way.Finally, we asked ourselves, “What’s the ideal solution?” and my coworker said, “It would be awesome if our clients could just look at their websites and click on the stuff they want to track.” And that’s how GoalMode was born: 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Details
As the dust begins to settle on the worst of the COVID-19 shutdowns and the Paycheck Protection Program, many financial institutions are rethinking their digital strategies. Fintechs observe this reset of strategies. And they either see their business imploding or exploding, since financial institutions continue to look at digital and digital transformations as a set of capabilities, offerings or products that help them compete.During my many visits to financial institutions, one thing has become clear in my talks with executives: Financial institutions would rather copy proven offerings than innovate.Digital Transformation: A Beginning, Not a DestinationWhile the institutions’ IT teams are trying hard to modernize their way of working, old-fashioned mahogany still rules the boardrooms. This difference in attitude causes a disconnect when it comes to digital transformation.Neal Cross, former Chief Innovation Officer at DBS, couldn’t have said it any better: “Everything we didn’t get around to, was tossed in a bucket and now that we are forced to address the bucket, we call it digital transformation.” continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
Team GNPC Stars (Ghana National Petroleum Corporation) braved through chilly weather and tough competition to finish in the top four of the Standard Chartered Trophy Global tournament at the Anfield Stadium of Liverpool Football Club.The tournament was played immediately after the 2-2 draw between Liverpool and Newscastle on April 24 in an all play all five-a-side format on the Anfield pitch. Each team was coached by one Liverpool legend.GNPC Stars started off with eventually champions Capital FM of Kenya, who looked organized but unable to penetrate the defence Ghana defence manned by Skipper Ernest Youngman. There were a few missed chances on both sides leading to an eventual result of a goalless draw.The GNPC lads played under their assigned coach, John Barnes who was assisted by Eugene Kwasi Ohene a.k.a Bomber, turned out a more improved side on in the second Group Ben game against Singapore which ended a 1-1 draw. The Asians jumped into the lead a about 4 minutes into the game. This sparked a major fight back from the Ghanaians whose efforts were rewarded with an equalizer six minutes later.The last group game against the US was to turn out one of the highest scoring match of the tournament with the GNPC lads hammering then 6-2. This win secured the ticket to the quarter finals.Ghana (GNPC) was in devastating form and gave proof of it when they put 6 unanswered goals past the England team to book a place in the semis with in- form South Korea.Players for the Ghana team where goalkeeper Ibrahim Alhassan, Captain Ernest Youngman, Gabriel Darko, Edward Attiabahn, Henry Mensah, Platini Yeboah and Augustine Ameworlorna. The journey ended for Ghana in the semi final after losing 3-2 to the South Koreans who dominated in midfield and attack. South Korea eventually lost 3-1 to Kenya in the final. GNPC made a great impression on the tournament as some staff travelled with the team to cheer continuously in the stands. The conspicuous presence of their CEO, Alex Mould and Head of Investor Relations, Linda Tamakloe and some members of staff provided great motivation for the players. Mr Mould gave them some pep talk before and during the games and had a great influence on the team. In a interview Alex Mould told Joy Sports “we may be disappointed we did not win the ultimate trophy but we are grateful for the opportunity. My lads played well displayed a great fighting spirit. I am proud of them.”The trip was facilitated by Standard Chartered Bank who are the main sponsor for Liverpool Football club. Asiedua Addae who is in charge of Corporate Affairs, Brand and Marketing at Stanchart Bank Ghana congratulated the team for a good performance. “The big trophy may have eluded us but we have left a big impression on this tournament. GNPC surely deserve commendation and the fact that their CEO Alex Mould took time off his busy schedules to motivate the team personally tells how much value was placed on this event. As sponsors we are happy for a success tour and pray Ghana wins next year.”Similar were views shared by Mark Rollings the Head of Group Sponsorships of Standard Chartered Bank.Teams from Hong Kong, USA, England, Kenya Ghana, South Korea and Singapore a were taken on tours at Melwood the training Ground of Liverpool, their home stadium at Anfield, the Liverpool Academy in Kirksby and the Beatles Story, a music museum on the dock yards of the Mersey River and club which was the home of the legendary group the Beatles. GNPC defeated Team Multimedia in the Ghana final on March 12 at the Lizzy Sports Complex to qualify as the first team from Ghana to play in the prestigious event.Follow Nathaniel for more on @citizenattoh on instagram @niiattoh5 on twitter and Nathaniel Attoh Citizen Attoh on Facebook.