SA shines at Canoe Marathon Worlds

first_imgSouth African paddlers excelled at the ICF Canoe Marathon World Championships in Copenhagen on the weekend, with Hank McGregor and Andy Birkett both claiming titles. After being disqualified at the World Championships in Rome in 2012, the victory was surely extra sweet for McGregor. In the battle for the men’s K2 crown, Shaun Rubenstein and Shaun Rice just missed out on a medal, finishing in fourth, while Andy Birkett, after a day’s rest, and his partner Cam Schoeman came home in fifth place. The only real disappointment for South Africa came in the women’s K2 race when the powerful team of Bridgitte Hartley and Michele Eray was forced out of the event within 500 metres of the start by a technical problem. Third world titleDurban powerhouse Hank McGregor captured the prestigious open K1 title on the final day of competition to become world champion for the third time. They were not alone in standing out, however, with two silver medals also being won, while in the Masters World Championships, which preceded the elite competition, South Africa came away with five gold medals, five silvers and one bronze. He made his break on the final portage, opening up a small gap on Spain’s Ivan Alonso and Frenchman Cyrille Carre, to win by five seconds over Alonso in 2:10:34. Lee McGregor teamed with Alan Hold for a K2 gold medal in the 60 to 64 age category. Hold had won a silver medal in K1 competition, while McGregor claimed fourth place against competition 10 years his junior while contesting the K1 race in the 50 to 54 age group. South African one-twoAndy Birkett, the three-time winner of the world’s largest canoe race, Dusi Canoe Marathon, meanwhile showed that his talents are not suited to the uniquely challenging Dusi only. He and Brandon van der Walt battled it out for the honours in the under-23 K1 category, with Birkett eventually edging out his South African compatriot for the title by a single second. “I can also hold my own in a pure paddling race. And I am actually very chuffed to be involved with marathon paddling and to be having so much fun with it. It took me a while to get into it and I’m glad I got into it, and I’m enjoying it.” His training partner and two-time under-23 world champion Grant van der Walt was seventh in his first shot at the senior title. Double winnersIn the Masters World Championships, Natal Canoe Club’s Marion Young and Len Jenkins senior both came away with two gold medals. The powerful Hungarian had too much in the tank for Flanagan, though, and went on to win by 31 seconds. 23 September 2013 Silver medallistsSilver medal winners included Nicholas Oldert (K1, 55 to 59), Radoslaw Olsewski (C1, 50 to 54), Lis Hart and Sandra Eardley, and Hilder Lapere (with ex-South African Margie Bohm, K2, 50 to 54). Young, competing in her first World Championships, won K1 gold in the 35 to 39 year age group and then teamed up with Angela Scruby to capture the K2 title. Jenkins, who had coached Young, won the men’s 70 to 74 age group K1 title and was second in the K2s. “I’m very happy to show people that I’m not just a Dusi athlete,” he told SAinfo from Copenhagen on the weekend. Silver medalKirsten Flanagan, the under-18 world surfski champion, added a silver for South Africa in the K1 women’s junior race after she and Tamara Takacs had broken away from the rest of the field to set up a two-boat battle for the win. Brandon Collyer and Rob Hart added a bronze medal in the 45 to 49 age group for the K2 race.last_img read more

Create a Clean Corporate Logo Intro with After Effects

first_imgCheck out how to instantly spice up corporate logo graphics with these 4 easy techniques.Corporate videos generally have the same vibe from project to project. The content usually consists of interviews or narration to promote the company in a positive way. Even the opening corporate logo animation is mostly light and simple. If you want to create your own corporate logo animation, here are four techniques to impress your client.What to Take Away From This After Effects TutorialThis exciting After Effects tutorial shows you the specifics of putting together a great corporate logo animation by doing the following:Creating a unique logo animation by breaking the image into separate layers.Setting up your scene for 3D depth.Adding easy scale and position animation for your logo and subtitles.And finally, using stock and effects to impress your client.Follow along with a free After Effects project file, which you can download by clicking the button below.Download Now!Enjoy the tutorial and good luck!1. Simple MotionTry to stay away from complex animation that consists of crazy rotations and big position moves. (Save that for a music video.) Keep the logo animation simple so the viewer can see the logo and subtitle.2. Create Depth with ShadowsOf course, you may not want a logo on a white background. You can easily create depth by rotating the logo in 3D space and turning it into a light shadow. This will give the animation more character, while maintaining focus on the client’s logo.3. Make The Logo Pop with A Light SweepYou have probably seen the light sweep effect hundreds of times in TV commercials. Adding a light sweep that animates across your text or logo attracts attention from the viewers.4. Light It Up with FlaresTo put the icing on the cake, finish your animation with lens flares. This will bring attention to the entire logo animation and will aesthetically piece together your final product. Need Lens Flares? Check out Radium from Rocketstock.com Looking for more video tutorials? Check out the following.Capture Live Events Like a Pro with These Simple RulesAnimate Your Text With Handwriting Motion GraphicsSpeed Up Your Sequences with The Jump CutHow To Create A Stunning Custom Title Sequence + Free Ink SplashesGrip Tricks: Do-It-Yourself Camera Rigslast_img read more

Chaggan Bhujbal back under scanner

first_imgAccording to Bhujbal, however, he has made it past all these claims unscathed – which is why the veteran politician is not bothered about the latest allegations about his involvement in a ‘Rs 10,000-crore,’ Maharashtra Sadan scam. Bhujbal has been accused by the BJP of allowing a small-time contractor to construct the Maharashtra Sadan in Delhi in return for the development rights of an Andheri slum. The BJP claims the scam is worth Rs 10,000 crores.The PWD minister, however, has said that he is not involved and that he would not just resign from his minister’s post but even quit politics if the charges were found to be true. Bhujbal’s optimism is not misplaced.After all, the probe in the ‘scam’ is being headed by the Anti Corruption Bureau (ACB) which functions under the home ministry headed by RR Patil of the NCP. This is the same ACB that tried to give a clean chit to the then Mumbai Congress Chief Kripashankar Singh in the disproportionate assets case, despite evidence to the contrary.So Bhujbal is unperturbed, despite disturbing allegations that the small-time contractor who got the project for Maharashtra Sadan purchased furniture from a firm headed by one of his daughters-in-law, or that the contractor gave a sub-contract to another firm for the construction of the Sadan, which had a couple of Bhujbal’s employees as directors.The Maharashtra government, which has seldom seemed willing to probe cases of graft especially against its own, made a huge song and dance out of an ACB probe that it has allegedly ordered.Allegedly because ACB officials say they have been asked to conduct the probe by RR Patil on whether Bhujbal benefited from the deal. Home Minister RR Patil, however, says no sanction has been given for a probe. Chief Minister Prithviraj Chavan on the other hand says according to him the ACB probe is on.It’s not just the government that is confused: Even the BJP, the party that made ming that the scam was worth Rs 100 crore, then quickly revised that to Rs 1,000 crore, and now pegs the overall cost of the scam at over Rs 10,000 crore.Ganesh gets a new home on the netThe vibrant ten-day-long Ganesh Chaturthi festival is traditionally celebrated with street processions of Ganesh idols, accompanied by dancing and singing of devotees.The the idols are eventually immersed in the sea, like this one at Mumbai’s famed Chowpatty beach.Increasingly, however, devotees are giving the queues and messy, loud street celebrations a miss and taking their religion online. Websites allow live streaming of popular idols, such as the famous Lalbaugcha Raja in Mumbai, and devotees can even get ‘digital blessings’ by tuning in at ‘aarti’ timings.Phone companies are also getting in the game, offering SMS prayers and mobile games involving the Hindu god, while smartphones have pooja apps, opening up whole new avenues for the age-old festival.Post-transfer Dhoble back to old waysOne of the first things the new Mumbai police Chief Satyapal Singh did after taking over as Commissioner was to reign in ACP Vasant Dhoble, who became infamous for his attempts at moral policing. Singh hoped that transferring Dhoble from the Social Service Branch to Vakola in the western suburbs would temper his raiding habits.Within days after taking over his new post, Dhoble returned to his old tactics with the same vengeance – restaurants and bars that stayed open after the 11pm deadline were been fined and even pan shops and juice centres were pulled up.Although hoteliers grumble about ‘moral policing,’ Dhoble has his backers because he goes after establishments that are flouting the law. In fact the ACP is almost a celebrity, with people queing to click photos or shoot videos of his raids when he ventures out. And the man clearly loves all the action – he is often seen posing for the cameras and even waiving at the people who throng to see him in action.State schools get sports diktatIndia’s medal tally in the just concluded Olympics might have marginally improved this year, but its fair to say that in a country like ours with a population of a billion-plus people, the medal tally is quite embarrassing.Unfortunately this reflects the lack of a sports culture in our country, most notably our schools. This is why the Maharashtra government’s recent directive has to be welcomed. The state has now directed all schools in the state functioning under various boards to have a mandatory five hours a week reserved for sports.The state government’s intention is not to make champion Olympians out of the school students but simply to encourage students to get more physical activity. Some schools, however, are trying to resist the move. They have complained that it would include an additional financial burden on them to hire a physical trainer, while other claim that they don’t even have grounds for their children to indulge in sporting activities.Gold’s rising price has led to a peculiar problem for the Mumbai police – an increasing number of cases of gold chain snatches. Mumbai Police Commissioner Satyapal Singh has decided to crack down on the chain snatchers by booking them under the Maharashtra Control of Organised Crime Act (MCOCA) which makes it hard to get bail. Singh also uses the unique strategy of putting up banners with photos of chain-snatchers at police stations, to educate the public and also to force the criminals to go into hiding.advertisementadvertisementlast_img read more

Promising spiker Nicole Magsarile to sit out UAAP Season 81, says UP coach Godfrey Okumu

first_imgSEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting US judge bars Trump’s health insurance rule for immigrants “I believe she’s a good seed that would grow into a tree that people will enjoy and people will sit under to enjoy the shade and if you produce fruits, the people will enjoy the fruits of that tree.”Sports Related Videospowered by AdSparcRead Next Grace Poe files bill to protect govt teachers from malicious accusations Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—University of the Philippines seemed to have found its next star hitter when Nicole Magsarile produced moments of brilliance during the offseason.Magsarile was a former member of the Philippine U-17 team during her high school days with National University and immediately showed her talents with the Lady Maroons in both the Philippine Super Liga Collegiate Grand Slam and Premier Volleyball League Collegiate Conference.ADVERTISEMENT Godfrey Okumu: PVL, PSL titles give UP boost ahead of UAAP Season 81 Magsarile scored a total of 48 points for the Lady Maroons in the PVL Collegiate Conference playing behind established outside spikers Isa Molde and Diana Carlos but she wasn’t fielded in the title game against Far Eastern University.Okumu said that Magsarile still has a lot to work on before she can eventually call herself a Lady Maroon.“People say she’s playing well but to me as a coach I’m thinking she’s just doing 50 percent and she has room to improve especially when it comes to net defense,” said Okumu.Magsarile does have a lot to overcome before she can crack the lineup since she plays the same position as Molde and Carlos, and Okumu said he wants to develop the former Lady Bullpup as an opposite spiker for Season 82.“I want her to play left and right, she can play outside perfectly well so we’re trying to play her as the opposite and also help her spike from the back because she has a good jump so this is how I’m trying to draw her as a player,” said Okumu.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. center_img Oil plant explodes in Pampanga town ‘We are too hospitable,’ says Sotto amid SEA Games woes ‘We are too hospitable,’ says Sotto amid SEA Games woes Come the UAAP Season 81 women’s volleyball tournament, however, Magsarile will be forced to watch the team as a red shirt.UP head coach Godfrey Okumu decided that Magsarile will sit out the 2019 tournament and instead start her UAAP seniors’ career in 2020.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“Everybody expected her to be in the team but as a coach sometimes you have to make tough decisions that won’t agree with many people but these are decisions that have to be made to create the balance,” said Okumu Monday at University of the Philippines College of Human Kinetics.“Just like the waves in the sea, you won’t find the waves in the same level so sometimes you have to create balance and I hope, and believe, that come next season she’d be one of the best players in the UAAP.” Oil plant explodes in Pampanga town LATEST STORIES MOST READ View commentslast_img read more

25 TEDTalk Quotes to Inspire You

first_imgHave you ever attended live or viewed an online TEDTalk? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes, a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks.It’s a brilliant move; who doesn’t love a good, insighful quote? We’ve been scouring the TED Quotes today and wanted to highlight some of our favorite ones from the technology, internet, management, and business categories. These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. Enjoy!TED Technology Quotes1) Clay Shirky: Time Warner has called and they want us all back on the couch, just consuming — not producing, not sharing — and we should say, ‘No.’ Tweet This! (Watch the TEDTalk)2) Ian Ritchie: [Tim Berners-Lee] told me about his proposed system called the ‘World Wide Web.’ And I thought, well, that’s got a pretentious name. Tweet This! (Watch the TEDTalk)3) Roger Ebert: Because of the rush of human knowledge, because of the digital revolution, I have a voice, and I do not need to scream. Tweet This! (Watch the TEDTalk)4) Evan Grant: Everything gives out some kind of data, whether it’s sound or smell or vibration. Tweet This! (Watch the TEDTalk)5) Aaron Koblin: An interface can be a powerful narrative device. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories. Tweet This! (Watch the TEDTalk)6) Ze Frank: On street corners everywhere, people are looking at their cell phones, and it’s easy to dismiss this as some sort of bad trend in human culture. But the truth is life is being lived there. Tweet This! (Watch the TEDTalk)7) Nicholas Christakis: Social networks are these intricate things of beauty, and they’re so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve. Tweet This! (Watch the TEDTalk)8) John Underkoffler: That’s the old way, that’s the old mantra: one machine, one human, one mouse, one screen. Well, that doesn’t really cut it anymore. Tweet This! (Watch the TEDTalk)9) David Agus Quoting Andy Grove: No technology will win. Technology itself will win. Tweet This! (Watch the TEDTalk)TED Internet Quotes10) Clay Shirky: We are in a world where most American citizens over the age of 12 share things with each other online. Tweet This! (Watch the TEDTalk)11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Tweet This! (Watch the TEDTalk)12) Adam Ostrow: By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. The one thing that all of them have in common is that they’re going to die. Tweet This! (Watch the TEDTalk)13) Eli Pariser: Facebook was looking at which links I clicked on, and it was noticing that I was clicking more on my liberal friends’ links than on my conservative friends’ links. And without consulting me about it, it had edited them out. They disappeared. Tweet This! (Watch the TEDTalk)14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Along came the Internet and it swept them out of the way, and it allowed all of us to connect together, and it was awesome. But that’s not actually what’s happening right now. Tweet This! (Watch the TEDTalk)15) Eli Pariser: Your filter bubble is your own personal, unique universe of information that you live in online. What’s in your filter bubble depends on who you are, and it depends on what you do. But you don’t decide what gets in — and more importantly, you don’t see what gets edited out. Tweet This! (Watch the TEDTalk)16) David McCandless: Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. Tweet This! (Watch the TEDTalk)17) Stephen Lawler: We’re so constrained by browsing the Web, remembering URLs, saving favorites. As we move to search, we rely on the relevance rankings, the Web matching, the index crawling. But we want to use our brain! We want to navigate, explore, discover information. Tweet This! (Watch the TEDTalk)TED Management Quotes18) Stanley McChrystal: Leaders can let you fail and yet not let you be a failure. Tweet This! (Watch the TEDTalk)19) Elizabeth Lesser: Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen. Tweet This! (Watch the TEDTalk)20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings. Tweet This! (Watch the TEDTalk)21) R.A. Mashelkar: An innovator is one who does not know it cannot be done. Tweet This! (Watch the TEDTalk)22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Tweet This! (Watch the TEDTalk)TED Business Quotes23) Jacek Utko: There is no reason — no practical reason — for newspapers to survive Tweet This! (Watch the TEDTalk)24) Tim Harford: Ten percent of American businesses disappear every year. … It’s far higher than the failure rate of, say, Americans. Ten percent of Americans don’t disappear every year. Which leads us to conclude American businesses fail faster than Americans, and therefore American businesses are evolving faster than Americans. Tweet This! (Watch the TEDTalk)25) Lisa Gansky: A brand is a voice and a product is a souvenir. Tweet This! (Watch the TEDTalk)Which TEDTalk quote inspires you the most? Topics: Marketing Experts Originally published Feb 14, 2012 5:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Improve Your Email Marketing With an Integrated Approach

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Topics: As we’ve said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels — social media, blogging, email, search, etc. — work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. So let’s review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Email & Social Media Integration Study after study shows that email strategies that integrate social media lead to better results. According to Aberdeen Research, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% .Integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and brand. Make social media buttons a part of your email templates so recipients can easily share your email content with their individual networks. Leverage Social Media Insights for Email Sends Send targeted emails to subscribers who have mentioned you in social media. Using integrated marketing analytics ( like HubSpot’s ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. In addition to responding to those highly engaged leads via social media, you could also send them a follow-up email with targeted information and content. Grow Your Email List Through Social Media Leverage your social media presence to give followers a reason to subscribe to your email list. For example, consider placing a call-to-action on your Facebook page or in a dedicated Facebook page tab . Make sure you demonstrate the clear benefits of your email subscription so you can convert your social media followers into subscribers. Email & Search Integration It’s true: Optimized emails can help you get found in search. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Knowing that an online archive of your email will exist, make sure your email content follows the same SEO best practices as your website and other content does. Use your best keywords and anchor text when constructing the body of the message. Ensure all images have alt tags and include social media sharing buttons to stretch the content further. Originally published May 9, 2012 12:30:00 PM, updated July 28 2017 Email & Mobile Integration According to Return Path, 16% of all emails are opened on mobile devices , and this number can rise to 50% for some companies and industries . Creating a strategy that reflects the changing way recipients open and read emails is only going to increase in importance in the coming years. So what does it take to make your email strategy mobile?Test your email templates to see how they comes across on different mobile devices.Give your calls-to-action (CTAs) wiggle room – make sure buttons and links are easy to click for readers using touch screens.Offer both plain text and HTML versions of your email .Use descriptive alt text with all your images in case they don’t display. Optimize for mobile on the landing pages and forms your email links to.HubSpot’s marketing software automatically optimizes your emails and landing pages for mobile viewing, so if you are a customer, you’re all set! This article is an excerpt from our free ebook, The Complete Guide to Optimizing Email Marketing for Conversions . Learn more about how to increase the ROI of your email marketing by downloading the ebook here . Email & Analytics Integration Today’s marketing should extend well beyond the boundaries of your website. As a result, individual analytics for your website, social media, email, and other channels just aren’t enough anymore. A multichannel view enables you to see how prospects are navigating their experience with you across various marketing properties. Marketing analytics data can answer cross-channel questions, such as: How many people clicked through on your email but didn’t convert?Of the people who converted on your website, how many of them came from social media?How many opened your last email message?Which results in more leads: PPC or organic search, email or social?Not only do integrated analytics reports show you the effectiveness of your marketing strategy, but they also help you get more targeted in your email sends. According to B2B Magazine, 37% of B2B marketers say lack of user data is the major obstacle to effective segment targeting . By exchanging single channel analytics for integrated marketing analytics, you can begin to segment your mailing list and send communications based on the lead’s history of downloads and pages viewed.In the screenshot below (of HubSpot’s Sources tool ), you will see that email and its analytics are only one piece of the inbound marketing puzzle. You need to look at the entire context in order to make smart decisions on segmentation and nurturing.last_img read more

How to Ace Your New Job in the First 100 Days [Free Ebook]

first_imgQuestion everything. You’re new, so you get a free card to do this. You could be amazed at what seems an obvious quick win to you, but hasn’t been noticed by those who’ve been working in the company for a lot longer; and challenging or at least understanding pre-existing assumptions will give a greater feel for where you can have the biggest impact in the short-term.- Mark Walker, Content Marketing & Social Media Manager at Eventbrite UK[Tweet This Quote]  The first 100 days at a new company or in a new role are critical for your future success. To demonstrate your effectiveness and make your boss happy that they hired you, you should aim to achieve wins early and often. These wins could be as simple as showing your team that you are a curious, lifelong learner or as complicated as leading a team to hit aggressive goals.To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job. This guide includes a step-by-step 100-day plan, templates to help you hit your goals, and career tips from professional marketers. The quotes below are just a few sound bites from inside the ebook: Ask your manager, reports, and colleagues exactly what they expect of you, and how you’re delivering on those expectations.- Brian Lavery, Head of EMEA SMB Marketing at Twitter[Tweet This Quote]  Be respectful of people’s time — if you ask for coffee to get to know someone, put it on their calendar, send them an invite, show up on time, and arrive prepared with specific questions for them based on their role and experience.- Katie Burke, Director of Talent and Culture at HubSpot [Tweet This Quote] Get a mentor who’s not your boss. You might get advice on how to better work with your boss from another leader who you don’t report to.- Rebecca Corliss, Inbound Marketing Manager at HubSpot [Tweet This Quote]Want more tips? Download The First 100 Days: How to Succeed in Your New Marketing Job right here. Originally published Mar 17, 2015 6:00:00 AM, updated February 01 2017  Click to Tweet:  “The First 100 Days: How to Succeed in Your New Marketing Job: http://hubs.ly/y0CrR30 Free ebook via @HubSpot!”  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why People Leave Your Company [Infographic]

first_img390Save Office Space Every company deals with employee turnover. Even in a healthy economic climate, it’s inevitable that some of your people will seek a career change, move cities, get recruited by a competitor, or part ways with your company. But there’s a difference between healthy and unhealthy employee turnover. You want your best hires to stay and grow their careers at your company — and if they’re leaving, you need to find out why. What makes great people leave their jobs?The folks at BambooHR wanted to find out what’s driving employees away from companies and keeping current employees disengaged at work. They conducted a survey of over 1,000 current employees in the U.S. to find out what annoys them at work, what’s decreasing their productivity, and what the breaking point would be that’d make them leave.Check out the results of BambooHR’s survey in the infographic below to learn the top five deal-breakers broken down by age and gender, why people leave their jobs, what annoys employees, and more. (And read this blog post to learn more about why employees quit.)390Save Topics:center_img Originally published Sep 15, 2015 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

first_img Topics: Blog Optimization If you are currently running a content marketing campaign, I’m sure that you have written and published a good amount of blogs. But are they bringing in traffic? You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. So what can you do about it? Get that post to rank well organically!Before I get ahead of myself, not every post will have the potential to rank well. That’s why the first step to boosting a blog to the top of page 1, is to decide which blogs have the chance to succeed.So which blog should you boost?First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. What kind of sites are ranking first? If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with .edu or .gov urls, chances are your blog is not going to out rank them. Brian Dean at Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”With this in mind, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. For a more in depth look at how to choose keywords your competitor ranks for, check out this blog.It’s also worth noting that you want to know where your blog is currently ranking. Bottom of page 1? Page 2? Page 3? You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. If a blog already ranks well, it’s easier to push it higher than pushing a blog that is not on Google’s radar.How to boost a blog’s rankingNow that you have chosen a blog that has the power to rank well, how do you boost your current ranking? To help supercharge your blog’s ranking, follow these 7 tips:1) Increase blog ranking with optimizationAs a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics:Keyword optimization – Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. Do not stuff your blog with keywords!Title optimization – Include your keyword (as far left as possible) in the title, and keep it under 60 characters.Meta description optimization – Include your keyword, keep it under 160 characters and write a clear, engaging description of what your blog is about.URL optimization – Findings show shorter, keyword rich URLs rank higher.Image optimization – Don’t forget your images! Include alt text that includes keywords/ synonyms.Link optimization – Link internally when appropriate and use external links to back up research and help increase the authority of the article.For more information and best practices on how to optimize a blog post click here.2) Increase blog ranking with external linksExternal linking is something I touched on in Tip #1, but I would like to go into a little more depth. Although Google has somewhat denied that linking externally is a ranking signal, a study done by Reboot shows a correlation between a page’s external (outgoing) links and its search rankings. Since the study positively correlates high authority sites helping a page’s SEO, it’s important to include these links in the blog post you’re trying to boost rankings for.3) Increase blog ranking with backlinks from authoritative sitesKeep in mind, backlinks that come from aged domains hold more power than those that come from new domains. For this reason, link outreach to authoritative sites is a great way to boost a blog post’s ranking. There are many ways in which you can get backlinks, but here are a few to keep in mind:Email outreach – Start an email outreach program that targets websites that relate to your blog topic and asks for a backlink.Social sharing outreach – Don’t have the contact information you need for an email? You can reach out to authoritative sites through social & blog commenting or messaging. Guest posting on authoritative industry sites – This may take some email outreach to inquire about guest posting, but is a great way to get a backlink.4) Increase blog ranking with semantic keywordsSemantics is the study of meaning, and is how someone interprets a word. In today’s semantic search you need to have a database of keywords full of meaning that deciphers different contexts. So semantic keywords (aka LSI keywords), are keywords that relate to your main keyword.For example imagine someone searched using the word “crash”. Do they mean an accident, a stock market drop, attend an event without an invitation, or a way to describe a sound?As a part of Google’s algorithm, semantic search is used to allow Google to understand how to interpret a search based on the searcher’s intent. By using semantic keywords in your blog, you can help Google recognize what your content is about and if it relates to a search. These keywords may not have the highest search volume, like the keyword you chose to optimize your blog for, but they will help increase relevancy.Example semantic keyword phrases to the search “avoid a car crash”:5) Increase blog ranking with syndicationContent syndication is where a blog (or other piece of content) is featured on a popular website that relates to your industry. By syndicating your blog, you are able to get it out to a larger audience, one in which you may have never reached without syndication. There are many content syndication networks you can use, but it is up to you to find the best industry related websites in your field. For example, I’m a contributor on the site business2community.com where my content reaches a greater audience than the subscribers on our agency blog. Remember, the blog you choose to syndicate should include a link that directs back to your website so not only will you get a backlink, but the traffic that goes along with it!6) Increase blog ranking with social signalsAs with most aspects of Google’s algorithm, the search giant has never come out and admitted that social signals are a ranking factor. So this one has always been debatable, however case studies have shown correlations with increased social signals and a jump in ranking. Not only did these case studies show higher ranking, but they also show an increase in traffic! That being said, promoting your blog on social media and getting likes, comments, retweets, plus 1’s etc. should be added to the to do list.7) Increase blog ranking by Increasing Click Through RateClick through rate (CTR) is a user interaction signal that helps tell Google this blog is worth reading. So how do you help increase the organic CTR of your blog? One of the easiest changes you can make is to improve the blog title. After all, when it comes to the internet you can judge a book by it’s cover…or at least an article by it’s title. Update your title to something that will attract readers and make them want to click, while keeping it under 60 characters.Did you notice my title “7 Amazing Tips to Help Boost a Blog’s Organic Ranking”? I’m sure some of you read it and thought “what makes these tips so amazing?” and clicked through to find out. This is the power of a great title!Boost your blog todayThere you have it, 7 amazing tips to boost your blog’s organic ranking. So what are you waiting for? Put those blog posts to use and generate more traffic today! For more SEO strategies that will help boost your inbound marketing results, download this FREE eBook “How to Use SEO to Boost Inbound Marketing Results”: Originally published Sep 28, 2016 1:30:00 PM, updated October 26 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Tale of Two Teamwork Apps: Microsoft Teams vs. Slack [Infographic]

first_img Originally published Mar 8, 2017 6:00:00 AM, updated August 26 2017 Productivity Apps Confession: I am a bonafide productivity junkie. It seems like there isn’t a hack I haven’t tried — from calendar tricks, to new break-taking structures, to time management experiments, I love trying every get-more-done-in-a-day tip I come across.Among them are different app recommendations, especially the ones designed to make teamwork more efficient. In fact, 74% of teams say custom apps like these boost their productivity. But which apps are the best?There are two apps of this kind that are making headlines at the moment: Slack — which, in the interest of transparency, we use here at HubSpot — and Microsoft Teams, which is due to launch this quarter. And many people, it seems, have been curious as to what makes each one different. That’s why TechWyse examined the features of both, and compiled them into this side-by-side comparative infographic. Download our complete workplace productivity guide here.So, where does this each app stand? Feast your eyes, and decide which one might be best for you.3Save3Save Topics: Don’t forget to share this post!last_img read more