The result is the same nearly every day after practice when Carmen Tyson-Thomas looks up at the scoreboard.When the first-unit blue team and second-unit orange team face each other at the end of practice, the result rarely wavers. One team is dominant.And it isn’t the first unit.Tyson-Thomas leads an energized second unit that often beats the first unit by double figures.“We’ve established that the orange team is, what I like to call, the better practice team,” Tyson-Thomas said. “We haven’t lost in about two weeks or three weeks straight.”AdvertisementThis is placeholder textThree weeks into the season, head coach Quentin Hillsman’s bench has accounted for 43 percent of the team’s total points and has outscored the starters in three of six games. Syracuse’s (6-0) reserves will look to contribute again when the Orange squares off against Dartmouth (1-3) at 7 p.m. Thursday in Leede Arena in Hanover, N.H.Hillsman has placed added emphasis on wreaking havoc in the backcourt and forcing turnovers this season. His 1-2-2 press has worked impeccably, as the Orange has forced 24 turnovers per game.Many teams would struggle to apply such constant, unremitting pressure and avoid getting fatigued. With what he has called an extremely potent and high-energy bench, though, Hillsman doesn’t need to worry about overplaying Kayla Alexander, Elashier Hall and the rest of the starters.Tyson-Thomas, Rachel Coffey and Pachis Roberts are right there to jump in and provide an instant spark — sometimes even a boost, if the first unit is struggling.“It’s who’s hot and who’s playing well,” Hillsman said. “The way we play they have to get off their feet. We have to continuously rotate players into the game. A lot of it is out of necessity, because we have to keep pressing and play fast.”Hillsman said players who have started in the past have bought into the role of coming off the bench, paving the way for freshmen Brittney Sykes, Brianna Butler and Cornelia Fondren to start.“I think the unselfishness on this team is what’s going to be the biggest difference in us going far in this season,” Hillsman said. “If we’re going to press up and run, we have to play 10 or 11 players every night.”Hillsman has put together ideal rotations seamlessly so far, mixing and matching different lineups and subbing players in and out frequently.Short stints on the court are inevitable with such a deep team, yet Hillsman relies heavily on the fact that players buy into the system.And so far they have.“I don’t know if orange is ever gonna start, but I know every time we get in the game we turn it up,” Tyson-Thomas said. “We bring that extra energy every time we go on the court in practice, and that’s all we can do in the game.”In Syracuse’s 80-39 win over St. Joseph’s, the bench exploded for 41 points, outscoring SU’s starters. Tyson-Thomas sparked the Orange, dropping 23 points and snagging 11 rebounds.The bench hasn’t only been helpful in lopsided games, though. Syracuse faced two formidable Atlantic Coast Conference teams in the San Juan Shootout in Guaynabo, Puerto Rico, last weekend. The Orange came away with two wins in extremely close games, thanks in large part to consistent production from the bench.Against Virginia, 12 players earned minutes for Hillsman. For the Cavaliers, meanwhile, only eight players saw action. Virginia stars Kelsey Wolfe and China Crosby each played more than 32 minutes.No one played more than 30 minutes for Syracuse, and Hall and Alexander had fresh legs in the final stretch.“It helps us so much when starters may not be clicking,” Hall said. “We have people that can step in for us.”That ability to step in during crunch time and play key minutes all starts in practice. Tyson-Thomas said she tries to represent the orange team whenever possible, and she knows which practice team is better.“It’s just about what team’s going to grind more,” Tyson-Thomas said. “I’m going to represent orange. Our practice team always wins.” Comments Published on November 28, 2012 at 11:10 pm Contact Trevor: [email protected] | @TrevorHass Facebook Twitter Google+
ARCATA >> Unlike some of the other teams in the California Collegiate Athletic Association, Humboldt State head coach Steve Kinder isn’t having to re-work the core of a team that made its return to the NCAA Tournament in March.There’s still all-conference point guard Malik Morgan, there’s still guards Tyras Rattler Jr. and Nikhil Lizotte. And then there’s the return of forward Calvin Young II.The spine of the team is unquestioned. But as Kinder put it after the season, he wants to add to an …
DALLAS — Two months after being selected third overall in the 2018 draft, Luka Doncic flew to the Bay Area for a private workout with Stephen Curry. There, Doncic was exposed to the work Curry puts into honing his skills.“He does things you can’t guard,” Doncic told reporters last season. “It’s just nuts what he does.”More than a year later, after winning rookie of the year in his first season with the Dallas Mavericks, Doncic had the ball in his hands with less than 30 seconds left in a …
The ability to observe and reconstruct ancient DNA, proteins and tissues is bringing surprises to evolutionists.The shock of finding preserved blood cells and proteins in off-the-shelf dinosaur bone (6/09/15) hasn’t quite settled yet, but scientists have years of experience resurrecting original molecules from fossils and early humans. We can expect more surprises, paradigm shifts and theory revisions as techniques improve, according to articles in leading journals.DNA In “New Life for Old Bones,” Elizabeth Culotta at Science Magazine surveys the recent development of technology for reconstructing ancient DNA. It’s already helped archaeologists learn about diseases of ancient Egyptians, but more exciting is Svante Pääbo’s analysis of Neanderthal DNA and remains from other early humans (latest example published this week in Nature). It used to be a “quixotic” endeavor, she says:No longer. As sequencing and sample preparation technologies improve and researchers from fields outside paleoanthropology realize just how much ancient DNA can tell them, the method is being applied to everything from the peopling of Europe to how plants and pathogens respond to climate change. “We now see something of an explosion,” Pääbo says. “Ancient DNA is about to become a normal tool … an integrated part of many projects … much like carbon dating is already.”“There’s a revolution,” agrees Krause, who recently moved from Tübingen to Jena, Germany, to co-direct a new Max Planck Institute on the Science of Human History. “The techniques are available to everybody. You can work with a small lab and publish high-profile publications. You don’t need fancy equipment, you need know-how. And that know-how is spreading.”The most ancient DNA Culotta mentions is claimed to be 30,000 years old, but scientists have ways of pushing the envelope. Live Science, meanwhile, describes how mammoth DNA was used to infer possible climate changes that may have contributed to their extinction (see paper in Science Magazine).Protein In “Protein Power,” Robert F. Service writes for Science Magazine about the search for ancient proteins. Analysis of proteins has been used in archaeology, but the potential for prehistorical analysis is promising. “There’s tons of it compared to DNA,” one UK researcher touts, making it much more accessible for analysis. “Protein sequencing has the potential to look a lot further back in time,” one said—even millions of years. It was used recently, for instance, to untangle relationships between “bizarre, extinct animals from South America” that puzzled Darwin (see paper in Nature). Service describes the state of the art:In addition to solving Darwin’s conundrum, ancient proteins have already illuminated a few far-flung corners of ancient life, helping diagnose a severe bacterial infection in a 500-year-old Incan mummy and identify the cattle proteins used to glue a 3500-year-old Chinese sculpture. The method appears particularly promising in archaeology, where it can reveal the diets and lifestyles of past cultures, illuminating which plants and animals people used and how they used them. “This field is going great guns at the moment,” Collins says.Still, the technique has a long way to go before it reaches the maturity of paleogenetics, chiefly because methods to sequence amino acids lag behind DNA sequencing. And dedicated funding for ancient protein work remains miniscule. “I don’t think we’re quite there yet,” says paleoproteomics leader Peggy Ostrom of Michigan State University in East Lansing. But “we’ve made enormous progress over the last 15 years.”Astonishingly, Service mentions a case as far back as 1954 when a physicist from the Carnegie Institution “detected amino acids—the building blocks of proteins—in fossils, including fossilized fish more than 300 million years old.” The technology for sequencing protein, though, was not available at the time. Since then, mass spectrometry has been able to get by with smaller samples, and “shotgun proteomics” can find rare proteins in small samples. Service writes about successes tracing the distribution of lactose intolerance in Europe, but then teases about what’s coming. Then, he mentions dinosaur soft tissue in his final paragraph:Such successes are just the beginning. Other reports have revealed the ancient production of sourdough bread and kefir cheese in Bronze Age China, and identified periodontal disease in the teeth of medieval monks in Dalheim, Germany. Some studies have even suggested that new methods can spot intact proteins from dinosaurs up to 80 million years old (Science, 1 May 2009, p. 578). These studies have yet to be confirmed by independent labs. But if that happens, paleoproteomics may shine a new spotlight onto the ancient past.This indicates that evolutionary scientists committed to the geological column are warming up to the idea that proteins could have survived for millions of years. What will they think when dinosaur DNA is found?Evolutionists’ commitment to millions of years is unshakeable. It appears no evidence can drive a wedge into that hardwood. Millions of years is written on their stony hearts with an iron stylus; it is the non-negotiable article of faith for their Darwin atheology. But as evidence of soft tissue and possible DNA in dinosaur-era fossils continues to mount, what will they do? As we have already seen, most will simply incorporate the findings into millions of years without blinking an eye; that’s what they did in 1954 with the amino acids in “fossilized fish more than 300 million years old,” and all indications are that they will continue that escape route. It didn’t shake them in 2009, and it hasn’t shaken them in 2015.It will be up to clear-thinking individuals to show that known decay rates of DNA and proteins make millions-of-years preservation incredibly unlikely. For a few, the reality may sink in. The others will have to die in their sins, the old guard of Darwin vanishing off the stage of old age. (Visited 60 times, 1 visits today)FacebookTwitterPinterestSave分享0
28 January 2003The donation of R200 000 worth of computer software and furniture to a Wildlands Trust “green school” could help pave the way to future wetland conservation in KwaZulu-Natal.The donation was made this week by Unilever South Africa as part of the Living Lakes project and will ensure that local pupils in the Lake St Lucia region are taught about the importance of their environment.Lake St Lucia was the first “member lake” in the global Living Lakes programme – an international partnership that promotes voluntary international collaboration among organisations that carry out projects benefiting lakes, wildlife and people.Unilever’s co-chairman, Niall Fitzgerald, met with the children and teachers from the Wildlands Trust “green school” that borders the lake to hand over the donation.“Businesses have to be partners in addressing the problems of society and the environment,” he said. “We are not separate from society – we are part of it.”Unilever South Africa has committed funding, resources and the expertise of over 50 staff members to environmental projects in St Lucia over the past five years.The programme was recognised as an example of global best practice in the area of sustainable partnerships at the World Summit on Sustainable Development in Johannesburg last year.Local community support is essential for conserving wetlands, and Unilever has focused on encouraging environmental awareness and conservation principles among the local Khula village residents.Examples of these programmes include the development of environmental education materials, building a technology centre and providing furniture for the local school. It also includes taking local leaders on wilderness trails, helping eradicate alien plants from the rare forests, and helping to implement endangered wildlife protection programmes.Wildlands Trust chief executive officer Andrew Venter said: “Unilever’s vision is the same as ours – to create sustainability, particularly for deprived communities – through conservation awareness and development.”The Wildlands Trust is an independent fund-raising and project management organisation concerned with conservation-based community development in KwaZulu-Natal.Source: BuaNews
Prof Ann Skelton’s job as a prosecutor was a turning point in her career. It got her interested in children and she realised that she wanted to change the law. (Image: worldschildrensprize.org) HM Queen Silvia of Sweden with Prof Ann Skelton, the World’s Children’s Prize Honorary Laureate 2012. (Image: Christine Olsson/World’s Children’s Prize) The Centre for Child Law pioneered separate legal representation of children in South Africa. Prof Ann Skelton was a legal representative in the centre’s first judgement on this subject, which became a landmark case. (Image: worldschildrensprize.org) MEDIA CONTACTS • Carmilla Floyd The World’s Children’s Prize +46 159 12900 RELATED ARTICLES • “The excitement never left us” • More women engineers for SA • SA’s fashion gold medallist • SA academic gets top science awardWilma den HartighSouth Africa’s children have a powerful ally fighting for their rights. In and out of the court room South African advocate Prof Ann Skelton is doing ground-breaking work to advance the rights of children and bring about changes to the country’s juvenile justice system.In honour of Skelton’s work over the past 25 years to protect the rights of children affected by the South African justice system, she was recently named one of three laureates of the prestigious 2012 World’s Children’s Prize.The award recognises people who have done outstanding work for children whose rights have been violated. It’s also the world’s largest annual programme in the field of educating young people about the rights of children, democracy, the environment, and global friendship.Through her work Skelton, who is the director of the Centre for Child Law at the University of Pretoria, continues to put issues affecting children under the spotlight.When Nelson Mandela became president of South Africa, Skelton was asked to chair the writing of the new legislation to protect children in trouble with the law. She was involved in drafting the Children’s Act and the Child Justice Act, and she’s still leading the way in setting legal precedents and changing laws affecting children.An early turning pointEarly in her career Skelton reached a turning point. While working as a young prosecutor in the Pietermaritzburg juvenile court, her first job after completing her studies, she realised that she didn’t want to practise law in the conventional way.For her, working in the legal field was about more than taking on a case and representing a client.“I’ve always been interested in law to bring about change,” she says.She grew up under the apartheid regime in South Africa and when she was 15 years old, young black protestors of her own age were being shot and jailed.In the juvenile court she was put in the hot seat and regularly saw children who were beaten by police, bitten by police dogs, and sentenced to whipping.“I was so appalled by this and I thought this must change,” she says.“It was 1986, the middle of apartheid and the children were small – some were as young as seven or eight and could hardly see over the bench. It was pretty harsh.”She worked as a prosecutor for only 18 months, but the experience changed the course of her career.“It forged me into a person who wanted to change the law and it got me interested in children,” she says. “Work experience is important because even if you don’t like what you do, you learn something about yourself.”A challenging jobOne of the difficulties of her job is dealing with an emotional subject, but she says it is important to maintain a professional distance from cases, yet still be compassionate.“I do get angry about children suffering, but through my work I am giving people hope and this is a great reward,” she says.She emphasises that it doesn’t help to become sentimental. “I’m not soppy about children. I see children as people who need extra help,” she says. “I go to court to fight for children and this is why we can’t afford to be too emotional about them.”Landmark rulingsThese days Skelton’s work is not only about helping children in prison, but also taking to court those cases that involve issues such as access to education, socio-economic rights, health and nutrition.She says although South Africa’s laws to protect children are much better now, these laws are not always implemented and children still suffer.Whether she is representing one child or a case that can help many children in the same situation, her work brings about positive change to the lives of South Africa’s younger citizens. The Centre for Child Law, through its children’s litigation project, has been involved in cases that have been heard in the Constitutional Court and Supreme Court of Appeal, as well as the High, Children’s and Magistrates Courts.Many judgements have set precedents that have brought about changes in the law, government activities and broader society.Skelton recalls the centre’s first case in the Constitutional Court, involving a 35-year-old single mother of three children convicted of fraud and sentenced to a fine and four years in prison.This case was important as it called into question whether the mother’s sentence was in the best interests of the children, who would be left without a primary care giver if she was imprisoned.Now world famous, it has become one of the centre’s most cited cases. It was the first Constitutional Court case to examine the meaning and content of the constitutional right that ‘a child’s best interests are of paramount importance’.The precedent set by this judgement requires that when sentencing primary care givers, a judge should give preference to non-custodial sentences as far as possible.If imprisonment is the only appropriate sentence, the court must ensure the safety of children during the absence of the primary care giver.Another important aspect of Skelton’s job is protecting the autonomy of children.“It is important to cater for children at different levels of development,” she says. “Childhood is a process and children need more autonomy as they get older.”The centre has pioneered separate legal representation of children in South Africa, based on the idea that children of a certain age and maturity have a right to participate in decisions made about them.This issue becomes particularly important when children get caught up in family disputes or legal battles.Skelton was a legal representative in the centre’s first judgement on this subject, which became a landmark case.Leaving it to the kids to decideWhen she found out that the University of Pretoria nominated her for the World’s Children’s Prize, she didn’t pay much attention to it. “I wasn’t expecting to win,” she says.Skelton didn’t think she stood a good chance, considering that prominent South Africans who have received the accolade include former president Nelson Mandela. The prize was also posthumously awarded to 13-year-old Hector Pieterson who died in the 1976 Soweto uprising and Nkosi Johnson, an HIV-positive child who died at the age of 12 but who made a major impact on public perceptions of the pandemic.But Skelton underestimated herself – her work did make a significant impact on the jury.What is interesting about this award is that the winners are selected entirely by children.The candidates for the prize are selected by a child jury, who are all child rights experts through their own life experiences. Some of them have been child soldiers, debt slaves and even homeless. Voting then opens to 2.5-million children worldwide to select a winner.One of the jury children, 17-year-old Gabatshwane Gumede, comes from South Africa.When she heard the news that she was a winner, Skelton was overwhelmed. She emphasises that her work isn’t a solitary pursuit, but a team effort. “You are always working as a team. It is never just one person that writes a law,” she says.What’s next?She believes the protection and care of unaccompanied foreign children that find their way into South Africa needs more attention. “This is a very interesting group of children that don’t receive much attention,” she says.According to a Unicef article, Children on the Move. Unaccompanied migrant children in South Africa, the government has a legislative responsibility to extend the same protective measures to foreign children as it would to any South African child.Such children, of whom there are several thousand in the country, come from as far as Somalia. “They walk here, or hitch a ride on the back of trucks,” she says.She adds that South Africa’s laws on unaccompanied foreign children are not very clear.“I would like to see more attention paid to this.”Changing perceptions about lawWhen Skelton is not in court, she lectures in the university’s Department of Law. “I draw a lot from my own work. I try to make the law come alive,” she says.When she’s lecturing, she most enjoys changing the way students think about law. “I feel I play a role in helping students see there are other ways to do law,” she says.“I always tell my students that it is important to like your job, because I do.”She says the protection of children’s rights isn’t just up to lawyers and the court, but ordinary South Africans also have a role. “The public can do a lot to help children. You might know a child is being abused and you can bring that to the attention of the law. Don’t turn a blind eye.”
DA eyes importing ‘galunggong’ anew LATEST STORIES Lowry got up and complained to officials, although nothing further happened. He told The Associated Press the fan repeatedly cursed at him and said he had spoken to the NBA about the incident before leaving the arena.Warriors spokesman Raymond Ridder and security officials confirmed the fan who shoved Lowry was ejected and escorted from Oracle Arena.“Hopefully he never comes back to an NBA game,” Lowry said.Lowry said the incident was not like the high-profile one that involved Oklahoma City star Russell Westbrook in Utah during the regular season, when the Thunder guard said a fan made racist remarks.“People who sit courtside, they might get in on the action,” Lowry said. “Don’t sit courtside if you don’t want somebody touching you.”ADVERTISEMENT Cayetano: Senate, Drilon to be blamed for SEA Games mess MOST READ Two-day strike in Bicol fails to cripple transport Lowry was visibly upset.“There’s no place for that,” Lowry said. “He had no reason to touch me. He had no reason to reach over two seats and then say some vulgar language to me. There’s no place for people like that in our league.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsEarly in the fourth quarter Lowry ran down a loose ball and jumped in the air as it was going out of bounds, not far from where Warriors owner Joe Lacob was sitting. Lowry knocked the ball into a referee and landed in the lap of one male fan who appeared to grab Lowry’s jersey with two hands.A female who was standing nearby patted the veteran guard on his back. At the same time, a man wearing a blue shirt who was sitting down extended his left arm and gave Lowry a hard shove in his left shoulder. View comments Curry’s heroics not enough to save Warriors in Game 3 Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue ‘Rebel attack’ no cause for concern-PNP, AFP Private companies step in to help SEA Games hosting The incident overshadowed a breakout game for Lowry. He scored 15 points in the first half to get the Raptors going and finished 8 of 16 from the floor with five 3-pointers. Lowry also had nine assists and four rebounds.“He controls a lot of the pace for them,” said Warriors guard Stephen Curry, who had a career playoff-high 47 points. “He made shots tonight. Tip your cap to him. He was willing to take them. Historically when he plays well in the playoffs they usually go.”Sports Related Videospowered by AdSparcRead Next Toronto Raptors guard Kyle Lowry, middle, gestures next to referee Marc Davis (8) near the front row of fans during the second half of Game 3 of basketball’s NBA Finals between the Golden State Warriors and the Raptors in Oakland, Calif., Wednesday, June 5, 2019. (AP Photo/Tony Avelar)OAKLAND, California—A fan seated courtside for Game 3 of the NBA Finals was ejected after shoving Kyle Lowry when the Toronto Raptors star crashed into a row of seats while trying to save a ball from going out of bounds on Wednesday night.Lowry scored 23 points and made several big shots in a 123-109 victory that gave the Raptors a 2-1 lead over Golden State. There was as much buzz about Lowry’s dust-up with the fan as his offense.ADVERTISEMENT Don’t miss out on the latest news and information. Duterte wants probe of SEA Games mess PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Catholic schools seek legislated pay hike, too
Advertisement AdvertisementSaul ‘Canelo’ Alvarez has signed the most lucrative deal in the history of sports, he has signed a 5-year, 11-fight deal which will net him a minimum of $365 Million on newest sports streaming platform DAZN.Canelo Alvarez is the biggest star in Boxing right now and his last three fights have netted well over a million buys. His contract with HBO ended earlier this month and both him and Golden Boy have moved their stable to DAZN. Oscar De La Hoya has signed a 10-year deal with them which will allow GBP to put 10 high-quality cards a year.It will commence with his move up to super middleweight to challenge secondary world titlist Rocky Fielding on Dec. 15 at Madison Square Garden in New York.Alvarez’s deal is the richest athlete contract in sports history, eclipsing the 13-year, $325 million agreement that New York Yankees slugger Giancarlo Stanton signed in 2014 when he was with the Miami Marlins.“Canelo is the highest-paid athlete in the world. He’s extremely happy,” De La Hoya told ESPN after Alvarez signed.It is also estimated that Canelo Alvarez will make a staggering $120 Million dollars as per profit projection for 2019 according to Sports Center Espanol making him the highest paid athlete in the world.Proyección de ganancias para 2019 💰1- Canelo Álvarez (120 MDD)2- Lionel Messi (111 MDD)3- Cristiano Ronaldo (90 MDD)4- LeBron James (90 MDD)5- Aaron Rodgers (90 MDD) pic.twitter.com/airWIHViNv— Sportscenter en español (@SportsCenter_nt) October 17, 2018DAZN – owned by the Perform Group – launched in Austria, Germany, Japan, and Switzerland in August 2016 and moved into the US market this year.Anthony Joshua’s defense of his IBF, WBO and WBA world heavyweight titles against Alexander Povetkin provided its first boxing event streamed in the US in September.
Here is my Fundraising Success column for June, featuring my alter ego, the maven.Dear Marketing Maven,My donations are down, my heart is heavy, and my job is on the line. Worse, I think I’m coming down with something. Paging Dr. Dollars!-Sick in SyracuseDear Sick,I don’t need a stethoscope to diagnose these ailments. You’re suffering from one or all of the three most common diseases in the nonprofit world. Sadly, they are at epidemic proportions. We’ve got to stop their spread!#1: “Field of Dreams” syndrome. Those who have this disease believe that, “If you build it, they will come.” By “they,” I mean a big team of generous donors. For example, if you have FODS, you think that if you build a website and stick a DonateNow button on it, donors will arrive and click. This disease also manifests itself as an assumption that uttering your mission statement will inspire people to give. If you find yourself saying, “If people only knew, they would” then you have FODS. Declaring your existence is not a fundraising campaign. It is a symptom of FODS.The cure? You need to reach out to people and build relationships with them. Then maybe they’ll want to support you.#2: “It’s all about us” disease. Nonprofits suffering from this disease are easy to spot — their home pages, emails and all of their correspondence reads like an “About Us” page. Sometimes, this ailment is called “Nonprofit Narcissism.” Mission statements, the history of your organization and other related details should not be found everywhere and do not constitute a strong message.The cure? Make it about your donor, not you. Why should they care? What can they accomplish? How have they changed the world with their support? #3: “Call to inaction” problem. In order to generate donations and increase your donor base, you need to have a clear call to action. It’s not enough to state who you are, what you do and what’s new. You need to clearly state what you are asking and appeal to prospective donors to take that action. “Save the earth” is not a call to action. Nor is “support us.”The cure? Be specific. As in, “Click this button and give us $10 for a bed net so a child will be saved from malaria.”Be well,MavenDear Marketing Maven,Our image is not what I want, so I’m thinking of rebranding with a new logo. Thoughts?-Making Over in HanoverDear Makeover,Bad idea. Branding is not about logos, it’s about how people perceive you. That’s got a lot more to do with how you treat them, how you conduct your programs, and how you communicate your achievements than it has to do with your logo. Don’t spend a cent on a new logo until you dig deeper into these aspects of your brand. Without that level of makeover, a new logo or color palette is about as effective as slapping lipstick on a pig. I don’t think it’s worth spending money on a logo change unless you conclude after fixing everything else that your logo is in direct violation of the brand you’ve built. Happy makeover,MavenDear Marketing Maven,Why did you not open my last eNewsletter?–Hurt in HalifaxDear Hurt,I get about 20 email newsletters a week. I read about two. I must have somehow overlooked yours – I’m sure it was worth a read, unlike the other 18. For what it’s worth, here are some thoughts on newsletters:1. Maybe you don’t need one.People are inundated with newsletters. I’m not the exception – we all get too many. Yawn. Why not put your time and energy into something truly exceptional? Like the packet a friend just got from DonorsChoose to thank him for buying a carpet for a classroom. He got a picture of the kids on the carpet – along with the students’ little handwritten notes and pictures. Wow. Not feasible, you say? How about simply sending out something useful to your audience? At Network for Good, we send out weekly free fundraising tips rather than a newsletter about us. Our nonprofits love it! If you’re an organization focused on diabetes, how about weekly tips for managing diabetes? 2. If you do an enewsletter, don’t forget the “e.”You can’t just slap your print newsletter into a PDF, email it, and consider yourself the editor of an “enewsletter.” Write to the medium. Online communications need to be shorter and formatted for the web. People skim online. They don’t read. Don’t make them download a PDF and turn pages on your computer. Grab attention with photos, short text and good stories. 3. Make it about the donors and not you.Don’t manifest “All about us” disease in your newsletter. Your newsletter should not be about how great you are. It should be about how great your donor is! Make your donor feel like the center of attention. No one can resist reading about themselves – or about what they accomplished.Write on,MavenStay tuned… more on email newsletters in next month’s column!