Cancer charity uses online competition to recruit donors

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Association for International Cancer Research is offering free prize draws on its Web site to attract new donors.The charity’s third online prize draw has just closed. This time they were offering an Apple iPod, the popular digital music device, the second time they have offered this prize. Their previous online prize draw closed in July 2004, so it looks as if this method is working for the charity.The competition was very straightforward. Entrants had to answer a simple question, the answer to which could be found on the AICR Web site, and then complete their details. Making a donation was not a requirement for entry, but the charity did make a very gentle request that entrants consider this: “make a small donation towards our important work – it’s why we’re here after all.” Advertisement Win an iPod! Howard Lake | 14 October 2004 | News Tagged with: Digital Gaming Individual giving On submitting the entry entrants were presented with a simple donation page with prompted levels of giving.This is clearly a very low cost method of testing online donor recruitment. However, entrants might only be interested in the competition, and not the charity’s activities, so there is some risk in not attracting the right people. But this is not an Internet-only issue. The competition approach has been tried offline for some time by other charities such as IFAW, as well as AICR, so the returns are likely to be sufficient.AICR say that although online prize draws are one of the cheapest methods of supporter acquisition, comparing favourably with direct mail, advertising, face-to-face, and telephone, they continue to use theseother tools as part of their fundraising mix. Indeed, their direct mail campaigns have been running for over 20 years and “continue to bring in a very significant proportion of our income.”The Internet competitions are particularly relevant as AICR is an international charity, funding around 220 research projects in 19 countries. The competitions have generated donations from the USA, Canada, Australia, the UK and many EU countries.AICR say that the online competitions are bringing in a new kind of donor for them. The profile of the online games player is very different to that of the current AICR donor in that they are much younger, and wouldn’t normally respond to the traditional donor recruitment methods of direct mail and telephone.AICR told UK Fundraising that “In the same way that face-to-face has brought new donors into the sector, so the Internet allows us to widen the scope of what we do.” They added that the Internet should not be regarded as a mass medium: “messages have to be tailored to the individual segments”.The charity has experimented with the duration of the competition, testing durations of between four to six weeks. They continue to fine tune this element. Not surprisingly they report a surge of interest at the beginning and end of each competition.So far the charity has been “pleasantly surprised” at the percentage of people who make a donation, and both the number of people taking part and the average value of that donation (which continues to increase) have exceeded their plans and expectations.They promote each competition on their own sites together with competition listings sites, international sites, search engines and Usenet.UK Fundraising asked AICR’s Jack Cumming how they handled the data gathered, particularly that of those entrants who didn’t donate. He replied: “Our privacy policy is quite clear. We have a tick box on the entry form asking if they would like information from us in the future. If someoneenters and does not wish us to contact them then we delete their information as soon as the draw has been made. If they tick the box we add them to our database. We e-mail everyone who ticked the box with details of the next competition, as well as information regarding our work.”He confirmed that the administration costs were very low indeed. The promotion on the charity’s Web site simply involved him adding the information using the site’s content management system.The charity continues to test and refine this approach. It is based in St Andrews, so Jack said: “I would liken our online fundraising to a golf swing – there are dozens of factors that go to making it work. With each competition we make a slight adjustment and then analyse the results.” Cancer charity uses online competition to recruit donors  29 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

Watch A 17-Year-Old Biggie Smalls Spit Fire On A Brooklyn Street Corner [Video]

first_imgWhile The Notorious B.I.G. famously died at age 24 in a drive-by shooting amid highly publicized coastal tensions, he managed to make an indelible impact on hip-hop in his short time on Earth. Today, people widely acknowledge Biggie Smalls as one of the greatest rappers, if not the greatest rapper in history. But he knew he was bound for greatness before most people even knew his name…No artist embodied the mean streets of Brooklyn in the 90’s more than Christopher George Latore Wallace, better known as The Notorious B.I.G. Born and bred in Bed-Stuy, Wallace started selling crack at the age of 12. He was quickly seduced by the money and the image the dubious endeavor afforded him, and his operation grew in size and scale until it eventually landed him a 9-month stint in prison in 1990 on drug and weapons charges.Related: ‘The Notorious J.B.’s – The B.I.G. Payback’: The James Brown/Biggie Smalls Mashup Album We’ve Been Missing [Listen]During that time, The Notorious B.I.G. was all about his business—rapping was just a way to kill time, talk shit, and gain respect. His lyrical prowess was nevertheless undeniable even at a young age, imbued with the gangster bravado and smoothly unintimidated flow of his street upbringing.The most notable relic of the Notorious B.I.G.’s teenage years—when he was beginning to earn a local reputation as a skilled battle rapper—is a grainy video of him freestyling on a Bedford-Stuyvesant corner that has circulated for years. In the clip, shot in 1989, Biggie lays down bar after bar of at-once hilarious and ferocious rhymes, shifting through cadences and sending the gathered crowd into fits of hysteria. But while the crowd goes crazy for Biggie, he stays cool, collected, and commanding—so much so that he almost seems disinterested. He can already tell he’s above anything people can hear on the sidewalk, and he knows he hasn’t even really started trying yet. Watch the clip below:The Notorious B.I.G. – Street Corner Freestyle 1989[Video: crakkerjed]The famous freestyle clip was recreated and dramatized as a pivotal plot point in the 2009 Biggie biopic, Notorious. In addition to a cameo by rapper Birdman as the reigning champion that the young B.I.G. takes on, the clip pays homage to the video, recreating everything from Big’s bars to the bodega in the background to Biggie’s blue and white patterned shirt. Watch the dramatized recreation of teenage Biggie’s notorious corner freestyle below:Corner Freestyle [Dramatized] – Notorious [2009]…and as a birthday bonus, watch a rare freestyle session with The Notorious B.I.G. and Tupac Shakur here.[Originally published 5/21/17]last_img read more

Faizal Khan leads peaceful protest outside FIFA press conference

first_img‘It’s their democratic right to protest’ – InfantinoA GROUP of aggrieved players and administrators peacefully protested outside the Pegasus Hotel yesterday where visiting FIFA president Gianni Infantino hosted a press conference to wrap up his one-day visit to Guyana.Faizal Khan, football enthusiast and General Manager of the Georgetown Football Club (GFC), led the peaceful protest and stated that the FIFA president is being misled with regard to the way the game of football is being administered in Guyana.The GFC, along with National champions Slingerz FC, former champions Alpha United and Pele FC had refused to participate in the second installation of the Guyana Football Federation’s (GFF) STAG Elite League, citing what they’ve called an ‘illegal’ move by the sport’s local governing body to include two clubs – Victoria Kings and Topp XX – boosting the league from eight to ten teams.After months of uncertainty, CONCACAF, in a correspondence to the GFF, ruled that STAG Beer Elite League winner Slingerz FC and runners-up Alpha United were barred from participating in the CFU Club Championship because the two clubs were not in good standing with the GFF.“President (Wayne) Forde, and what some of the guys are calling him now ‘president fraud’, refused constitutional arbitration over agreements made, which investment followed from that weren’t expected,” Khan said.“Legally, Khan said, “what we’ve tried to do is respect the process … but the Federation has no respect for the constitution, hence today’s protest, which we’re glad the FIFA president saw.”.Meanwhile, when asked by Chronicle Sport about the protest, FIFA president Infantino stated, “I think that since we are living in a democratic world and football is a democratic sport, you are free to have an opinion. That’s one of the good things about football, we are always open.”According to Infantino, “We (FIFA) are in very close contact with Wayne (Forde) and the GFF and somebody might have different views on how football is run and what I could say is that they (the GFF) are making a different view today; certainly differently from the past.”“We all make mistakes, Wayne sometimes a little less than me, but we want to do both and we have football close to our hearts,” the FIFA boss said.last_img read more

Iowa Supreme Court denies further reviews of Mason City manslaughter, Winnebago County sexual abuse cases

first_img== 50-year-old Chad Bonner was sentenced to life in prison after being convicted during a bench trial of two counts of second-degree sexual abuse after being accused of sexually assaulting two girls under the age of 12 between January 2005 and September 2008 in Winnebago County. His sentenced was enhanced to life in prison due to previously being convicted of sexual abuse in May 1991. The Iowa Court of Appeals in March affirmed Bonner’s conviction. He had appealed saying that District Judge Gregg Rosenbladt erred and abused his discretion in many respects, and also contended his trial counsel rendered ineffective assistance. The Court of Appeals denied his appeal, saying substantial evidence supported his conviction and they did not find the district court abused its discretion. The Iowa Supreme Court has denied further review of two north-central Iowa cases, one involving a Mason City man convicted of voluntary manslaughter, the other involving a Britt man sentenced to life in prison for sexual abuse.   == 23-year-old Braedon Bowers was convicted by a Cerro Gordo County jury in 2018 of voluntary manslaughter after being charged with first-degree murder in the May 2017 stabbing death of Wraymond Todd. Bowers in March lost an appeal of his case to the Iowa Court of Appeals. He contended in that appeal that his trial counsel was ineffective for not arguing he was entitled to judgement of acquittal based on justification. The Court of Appeals ruled that because prosecutors presented sufficient evidence to disprove justification that Bowers could not show prejudice and affirmed his conviction. center_img The Iowa Supreme Court denied both Bowers’ and Bonner’s requests for further review on Thursday.last_img read more