SANTA CLARA — As the 49ers packed in the locker room for Friday’s trip to Tampa, several stopped to console and encourage one of their teammates who’s essentially being left behind this season: running Jerick McKinnon.Complications from last year’s knee injury sent McKinnon on season-ending injured reserve Saturday, and he underwent a follow-up procedure Tuesday that has him on cructhes and his right knee bandaged within a brace.“It’s about making sure I’m 100 percent coming back next year,” …
Even as Apple grapples with how to fend off Android-based Samsung for mobile market share, Samsung has its own competitive problems with Android. Actually, hundreds of them. Indeed, Samsung’s biggest challenge may be to figure out how to fight no-name Android vendors in emerging markets.Emerging Markets Take Center StageBoth Apple and Samsung have seen their respective stocks take nose dives in 2013 as the smartphone market slows. Verizon reportedly sits on $23.5 billion in iPhone commitments this year, with consumers slowing device upgrades. There simply aren’t compelling innovations demanding that people rush out to get the latest, greatest smartphone.At least, not here in North America, or in Western Europe.In established markets like the U.S., smartphones already saturate as much as 61% of the market, according to Nielsen. I tend to be someone who wants the newest device, but I’ve found myself regularly skipping versions of the iPhone because the improvements in the iPhone 4S, for example, hardly justified taking a carrier contract hit to upgrade from my iPhone 4. The same will be true if Apple releases a ho-hum improvement on my current model, the iPhone 5.But this is not true of emerging markets, where feature phones still dominate. Here, as Flurry data indicates, Android dominates due to its low cost and open architecture. Apple has been making up some lost ground with cash incentives and may well release a lower-end iPhone to help it compete, but the market is still Android’s to lose. And given that Samsung sits atop the Android ecosystem, emerging markets should go to Samsung.Samsung’s Android ProblemOr maybe not. After all, according to new survey data from VisionMobile’s Developer Economics quarterly report, while Samsung dominates Android, it’s getting stout competition from the “Other” category: In other words, Android’s long-tail handset providers add up to a big problem for Samsung, as the report suggests:These handset makers are made up of 100s of Android handset producers, leveraging off-the-shelf hardware platforms from Qualcomm and Mediatek and delivering customised Android handsets to Asia and Africa, with as small as a 10-people production team and own distribution networks. In this sense, Samsung’s biggest competitor in terms of market share isn’t Apple, but the 100s of handset makers who are able to supply the cheapest possible smartphones, customised for every corner of the developing world.Fierce competition within the Android camp is driving down costs for consumers but is also eviscerating profits for vendors, with HTC profits taking a 90% nose dive last quarter due largely to stiffer price competition from Huawei and ZTE. Samsung has continued to deliver record profits, due largely to its focus on established markets, but the company is already starting to slow as mature markets yield less opportunity.Looking To The Cloud For ProfitAs all vendors turn to emerging markets for growth, the fight will move to cloud services to generate profit, as I’ve argued before. Samsung device margins will be nibbled to death by the army of Android wannabes, but Samsung has been aggressively investing in cloud services like Music Hub, synchronization services and more.Unfortunately, the best cloud services still come from Google, which gives them away in order to drive mobile ad revenue. Google isn’t giving that away to its Android licensees. As such, Samsung and its clones will still struggle to make up falling handset profits in cloud services profits. They simply may not have any other choice.Suddenly Apple, with all its market share problems as the premium provider, looks to be in an enviable position. These same Android clones cut into its ability to compete in emerging markets, but its profit share will likely climb relative to Samsung in such markets.Creative Commons image courtesy of Ron Bulmahn. Related Posts Tags:#Android#Apple#emerging markets#Samsung The Rise and Rise of Mobile Payment Technology What it Takes to Build a Highly Secure FinTech … Role of Mobile App Analytics In-App Engagement Why IoT Apps are Eating Device Interfaces Matt Asay
Originally published Jan 19, 2014 8:00:00 AM, updated February 01 2017 Blog Post Topics Topics: Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot of pain points. So, why even bother to write? I’d love to convince you that the process of writing is rich and rewarding and that there’s really no better feeling in the world than adding that final punctuation mark to the end of a blog post you’ve been pouring your heart and soul into. But if all that sounds like a bunch of artsy-fartsy mumbo jumbo (understandable), here’s a better reason for you: Writing is good for business. Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don’t. So, fingers at the ready, everyone — it’s time to write. And we’ve got plenty of content that can help.How to Stop Hating Writing (and Actually Get Kinda Good)Remember all of those things that I (and possibly you) struggle with when writing? Good news! We’ve rounded up a ton of tips and best practices from the likes of Dan Lyons, Ann Handley, and more to help you improve your writing prowess. Want to dive deeper? Check out The Marketer’s Pocket Guide to Writing Good (and yes, we know it should be “Well”).Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]So I just got some awesome advice from the guide above, I have some killer classical tunes playing in the background, and I’m ready to get my writing on. There’s only one, big problem: I have no idea what the heck I should be writing about. If only there was magic button I could push to get a bunch of fresh ideas. Wait, there is? And it’s called the Blog Topic Generator? And it’s FREE?! Check it out, fellow bloggers.30-Day Blog Challenge Tip #15: Join the Blogging CommunityWhen a serious case of writer’s block kicks in and you feel like Hulk-smashing your fists through your keyboard, just remember this: You’re not alone! In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz, Chief Marketing Officer at MRY, reminds us that there’s a whole community of bloggers out there — a community that can prove quite helpful to bloggers in need of assistance.15 Smart Marketers Share Insights on the Future of the IndustryWe recently had 15 marketing mavens peer into their crystal balls and tell us what they think the future of the industry will hold. And while we got a diverse array of responses, the word “content” made an appearance in many of them. This group of writers made it clear the future of content is all about context and personalization: delivering the right stuff, to the right people, at the right time.10 Common Mistakes Most Business Bloggers MakeDo you include images and calls-to-action in all of your blog posts? Do you spend a good chunk of time strengthening your headlines after you’ve finished writing? Do you publish posts on a consistent basis? If you answered “no” to any (or all) of these questions, definitely check out this new post from our Insiders section.Sales Flash: Your Inbound Leads Are Useless Without A Valuable FollowupThis scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. Those leads go to the sales team, which then calls or emails those leads with a canned sales pitch. Effective tactic? Absolutely not. In this new post from our Sales section, learn how you can use personalized, well-written content to make your followups more effective.15 Blog KPIs You Should Already Be TrackingSo, you’ve overcome your terrible bout of writer’s block, you’ve crafted and published some amazing blog posts with attention-grabbing headlines, and now it’s time to sit back and let the leads roll in. Of course, by “sitting back,” we mean “regularly measuring the performance of your blog and sharing those metrics with your team.” Not sure what key performance indicators (KPIs) you should be tracking? No worries. HubSpot’s lead blog strategist, Pamela Vaughan, has got you covered.’Devil Baby’ Is an Online Marketing Hit, But Can This Demon Child Sell Movie Tix?I’ll now leave you with a new post from HubSpot’s resident writing wiz, Dan Lyons, in which he takes a look at a new (and arguably scary) marketing campaign, which involves a demonic, animatronic baby wreaking havoc on unsuspecting bystanders. Enjoy!What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
On-page SEO Topics: Originally published Feb 19, 2014 4:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the first thing that mobile searchers evaluate when browsing search results on their phone. The closer you can match your page titles to their search queries, then, the higher the likelihood that a user will click through to your content.Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that’s optimized for internet presence, and facilitates navigation for your audience. Try not to think of a title as a feature of a page (or website), but as a property that affects the entire page by setting the tone and context of that page itself — it’s your first impression.Here, take a look at an example of a well optimized title, and then we’ll break down the elements to replicate in your own page titles.Optimizing your page titles for mobile search is really simple. Here’s what you should look out for:Aim to limit your page title to only 45 characters, unlike for desktop which is 65 characters.Position your primary keywords toward the front of the title.Continue to apply SEO best practices. That means no keyword stuffing, and maintaining a title that reads naturally.As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. It’ll help you make good keyword decisions when titling your page.Not too hard, right? Let me know what other common SEO questions you have that I can try to answer in future blog posts.
This ever happen to you before? You’re in your car listening to the radio, or you’re at your desk rocking out to Spotify or Pandora, when all of a sudden … that song comes on.When you hear that song, something magical happens: The world seems to melt around you, and — in true Marty McFly fashion — you travel back in time. You’re whisked away to the past, back to the moment when that song first resonated with you.Maybe it’s a childhood birthday party, or a school dance, or the backseat of an orange ’69 Chevy Camaro … wherever you’re taken, the psychological response is undeniable.And while a cherished song can help bring you back to the good ol’ days for a few magical moments, you know that you’ll never be able to go back to the good ol’ days for good. That, my friends, is nostalgia. It’s a bittersweet emotion, and one that has found its way into — you guessed it — marketing.Download Now: Free Ad Campaign Planning KitNostalgia Marketing in ActionIn the world of marketing, nostalgia can be a powerful tool. From music and imagery, to branding and celebrity endorsements, there are many ways companies can leverage the past in order to elicit an emotional response.Just think about Coca-Cola, a brand that is nearly synonymous with “nostalgia.” The red Spencerian script, the contoured plastic bottles that mimic the style of the old glass ones. Clearly, this is a brand that isn’t afraid of letting its storied past shine through into its modern marketing efforts.Then there’s BuzzFeed, with its countless ’90s-themed listicles that are expertly crafted to tug on the heartstrings of millennials. Just feast your eyes on these “31 Awesome ’90s Toys You Never Got, But Can Totally Buy Today.”Or how about RadioShack’s 2014 Super Bowl spot? This self-deprecating ad pokes fun at the company’s failure to get with the times, a notion that is best encapsulated by the line, “The ‘80s called … they want their store back.” Throughout the commercial, ‘80s icons are seen ransacking a RadioShack store. There’s Hulk Hogan, Mary Lout Retton, Erik Estrada (a.k.a. Ponch from CHiPs), the California Raisins, even ALF makes an appearance. Originally published May 21, 2014 8:00:00 AM, updated August 17 2018 Marketing Psychology Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Clearly, RadioShack was trying to take us back to a different time with their Super Bowl ad (and I’d argue that they succeeded).But why did they decide to take the nostalgia route? And as marketers, is there any benefit to conjuring up feelings of nostalgia in our respective audiences? To answer these questions, let’s dive a little deeper into what nostalgia actually is and explore what kind of psychological effects it can produce.Brain Demons & Cowbells: A Brief History of NostalgiaA Swiss doctor named Johannes Hofer coined the term “nostalgia” back in the 17th century. At the time, Hofer considered nostalgia to be a neurological disease that affected Swiss mercenaries fighting far from home. The cause of this dreaded disease? Hofer blamed the “continuous vibrations of animal spirits” in the brain, which was another way of saying, “I have no clue, let’s blame it on brain demons!” The other leading theory at the time? Nostalgia in the Swiss soldiers was caused by brain and eardrum damage, which in turn was a result of over-exposure to the clanging of cowbells in the Alps. (So it turns out that less cowbell would have been the prescription back then.)Today, we know that nostalgia isn’t caused by brain demons or cowbells (go figure). We also know that nostalgia isn’t limited to homesick Swiss mercenaries. Instead, the phenomenon occurs all over the world, and can even be found in children as young as 7 (who are liable get nostalgic about past vacations and birthday parties).What Causes Nostalgia?Modern research has revealed that we tend to feel nostalgic for past events that 1) were personally meaningful, and 2) involved people we’re close to, like friends, family members, and significant others.As a result, events like holiday celebrations, weddings, graduations, and birthdays (which prominently feature people we’re close to) are common “destinations” for our nostalgizing.But knowing the types of memories we’re likely to recall is one piece of the nostalgia puzzle. The question still remains: What triggers nostalgia? What actually causes us to take that mental journey back to the past to visit a memory?The answer: lots of stuff.For starters, sensory inputs, like smelling a particular scent, or — per my introductory example — listening to a particular song, can trigger nostalgia.Social interactions, like meeting up with friends or family members, are another common cause. This includes getting back in touch with old friends through Facebook and other social media sites.Physical objects, such as old photos and family heirlooms, can also induce feelings of nostalgia.However, research shows that one trigger stands out among the rest as being the most common cause of nostalgia. That trigger? Negative emotion. Or, to get more specific, loneliness is the most common type of negative emotion that’s linked to inducing nostalgia. Nostalgia: Turning Bad Feelings Into Good OnesSo, if loneliness is a key cause of nostalgia, it would stand to reason that experiencing nostalgia must kinda suck. Right? As it turns out, nostalgia actually has a very positive effect on the psyche. While often triggered by negative emotions, nostalgic memories are generally happy memories, and experiencing nostalgia can have a bunch of psychological benefits. These include …Enhanced mood Increased self-esteem & feeling that your life has meaning/purposeIncreased feeling of social connectednessReduced stressPositive feeling about the futureThe bottom line: Reliving happy memories from the past can help you feel better in the present. And since these happy memories often involve people you’re close to, nostalgia reminds you that people care about you and love you, reinstilling the notion that you’re part of a bigger social sphere. (In your face, loneliness!)In a sense, nostalgia is a psychological defense mechanism, which protects you from negative emotions by reminding you of happier times.From a marketing perspective, leveraging nostalgia now makes a whole lot of sense. If your content can get people feeling nostalgic, it will also get them feeling good by extension. And when it comes to growing a loyal following of folks who love your business, creating content that makes them feel good seems like a winning strategy.Now, if you’ll excuse me, I’m going to put on some Hootie & the Blowfish, peruse some old-school Super Soakers on BuzzFeed, and hopefully finish off today as happy as a kid on Nickelodeon’s Double Dare. Thanks, nostalgia!
The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment.Don’t worry, all of those references will make sense soon … I think. But the main point here is that each and every holiday season, we’re presented with a fresh array of “must-have” products, from toys and trinkets to consumer electronics.Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share. Other products never take off, and are pulled from store shelves before they ever get any real market penetration.And then, we have the fads: products that drive people bonkers for a holiday season or two before seeming to disappear completely.I’m sure you can recall at least a few of these fads from the 1990s: the golden era of holiday toy fads. There was Tamagotchi, Beanie Babies, Furby, Power Rangers … the list goes on and on.For the purposes of this post, however, I’ll be looking at the next generation of holiday product fads: product fads from the 2000s. And I’ll be using Google Trends to illustrate how interest in particular products has changed over time.Let’s get to it!RoboSapienIt walks. It talks. It grabs stuff. It throws stuff. Heck, it can even do kung fu!Yes, my friends, I’m talking about everyone’s favorite biomorphic robot toy, the RoboSapien. Never heard of it? Welp, that’s because after its 2004 heyday — which saw 2 million units sold — the RoboSapien sort of took a nosedive.Check out the Google Trends chart below to see how interest in the RoboSapien peaked in December of 2004, before gradually declining.Interestingly, RoboSapien was used as an example in a free, online business and marketing book. And I think this book can help shed some light on what happened.The problem? Too. much. hype.“Robosapien was also getting lots of free publicity. Stories appeared in newspapers and magazines around the world, including the New York Times, The Times of London, TIME magazine, and National Parenting magazine,” the book notes.“Commentators on The Today Show, The Early Show, CNN, ABC News, and FOX News remarked on it; it was even the talk of the prestigious New York Toys Fair. It garnered numerous awards, and experts predicted that it would be a hot item for the holidays.”Those experts, of course, were right. RoboSapien was indeed a hot item for the 2004 holiday season, and interest flickered again in the 2005 and 2006 holiday seasons … before tapering off for good.SnuggieIt’s a blanket. It’s a bathrobe. It’s not supposed to be worn instead of actual clothes, but hey, I didn’t read the instructions!Oh, the Snuggie. The most popular “sleeved blanket” (that’s the generic term, no joke — I looked it up) of all time.The Google Trends analysis of interest in “Snuggie” tells the story of the sleeved blanket fad perfectly.First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. By the 2009 holiday season — that massive spike you see — the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host.So, why does interest in the Snuggie eventually peter out? My answer: market saturation.Everybody and their dog has a freakin’ Snuggie. I have one. And I have no clue where it is.According the Huffington Post, it only took until 2010 for 25 million Americans to have Snuggies. That’s about 1 in 12 Americans. And of course, that number has only grown.You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season.Shake WeightImage credit: Herrea“Call it this year’s Snuggie.”That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010.You can see in the Google Trends chart that interest in Shake Weight peaked during the 2010 holiday season (specifically in December). But after that, there was a fairly steep decline.Of course, we can also see that search interest in Shake Weight hasn’t fizzled out completely. Why is that? For starters, it’s still so darn funny, people are still talking about it and cracking jokes about it. There are still also plenty of people out there debating the Shake Weight’s effectiveness. Does it really tone your arms, or is its sole purpose to make people uncomfortable?I’ll leave that question to the experts.Xbox vs. PlayStationMicrosoft’s Xbox vs. Sony’s PlayStation: It’s the Red Sox / Yankees rivalry of the video game console world.In terms of search interest (comparing the search term “Xbox” with the search term “PlayStation”), Xbox is the clear winner. But keeping with the holiday theme, the more important thing to notice is when spikes in interest in those two search terms happen. And, of course, the answer is during the holiday season — specifically December.Now, if we drill down and look at the individual Xbox and PlayStation consoles that are competing with each other for interest, we can notice a cool trend. As interest in the next generation of consoles rises, interest in the older generation drops (which makes total sense — consumers are moving on to the latest innovation, the better version). In the chart below, you can see interest in the Xbox console (blue) and PlayStation 2 console (red) declining, while interest in the next generation Xbox 360 (yellow) and PlayStation 3 (green) increasing, eventually overtaking their predecessors.In this next chart, we’re taking the Xbox 360 (blue) and the PlayStation 3 (red), and comparing them to the next generation of consoles: the Xbox One (yellow) and the PlayStation 4 (green). As you can see, interest in the next generation is on the rise.In a sense, Microsoft and Sony are manufacturing mini-fads. They want interest in their new consoles to (eventually) fizzle out so consumers can start getting excited about their even newer consoles.And so far, the strategy has paid off. Sony and Microsoft haven’t sold millions of consoles, they haven’t sold tens of millions of consoles … they’ve sold hundreds of millions. And they’re able to do that by continually coming out with newer — and presumably, better — iterations of their products. The Return of Tickle Me ElmoIn 1996, Tyco Toys took a beloved Muppet character, turned him into a cyborg, and convinced children across the country to tickle him. Then, the cyborg-with-stuffing would laugh at these children.Needless to say, it was a huge success! In addition to Tyco seeing its sales increase from $70 million to $350 million in 1996 thanks to Tickle Me Elmo, an entire secondary market (a.k.a. “black market”) developed around the toy during the 1996 holiday season. There was so much demand, desperate parents were willing to pay well above market price for this plush little bugger. Of course, Google wasn’t around in 1996, so we can’t use Google Trends to analyze Tickle Me Elmo’s search interest during this craze. But for the sake of science, I plugged “Tickle Me Elmo” into Google Trends anyway. And lo and behold, there was a massive spike during the 2006 holiday season.What’s up with that? Turns out, Tyco released a new version of Tickle Me Elmo in 2006 to celebrate the toy’s 10th anniversary. But as you can see in the Google Trends chart, the celebration didn’t last very long. ZuneAlright, alright. I hear you. The Zune probably doesn’t deserve to be on this list since it wasn’t a holiday product fad. It could be more accurately described as a non-seasonal, total product disaster.For those unfamiliar with the Zune, it was Microsoft’s 2006 response to Apple’s iPod, which had made its debut five years earlier. You can see in the Google Trends chart below that interest in “Zune” peaked with its 2006 release, and spiked again during 2007’s holiday season (which coincides with Microsoft’s release of its second generation Zune). Now, to be fair, the Zune wasn’t a total disaster. According to tech journalist Farhad Manjoo, its development actually went on to help Microsoft in the long run.And, at the end of the day, the Zune’s lack of adoption — and sales — wasn’t due to it being a crappy product; And it wasn’t due to a lack of marketing (Wikipedia has a pretty good write-up on all the tactics they used). Manjoo has the answer:“Microsoft’s player is just as good as an iPod — it performed all of that device’s main functions pretty well. But there’s no way in which it’s better than an iPod. And that’s why it was doomed.”Silly BandzNow this is an interesting case; And not because it was a holiday fad in 2010, but because it was so bad that it fizzled out before it even got to become a holiday fad in 2010.Silly Bandz. They were those elastic, bracelet things. That were shaped liked animals … and other stuff.Look, I’m not gonna lie to you here: These things were stupid. Silly Bandz was perhaps the worst hybrid toy-jewelry-office supplies product to ever come to market. And it only took millions of units sold before everyone caught on.And then, blammo! See that steep, steep decline? That starts just after August of 2010. While interest (and sales) in Silly Bandz was soaring in the spring and summer of 2010 (the peak of the fad) it declined drastically before the 2010 holiday season.“Don’t tell Santa, but the national infatuation with Silly Bandz and other shaped, silicone bands that were America’s hottest fad in 2010, seems to have snapped,” reads a USA Today article from December 2010.“With Christmas days away, many retailers say they have cut way back on the number of bands they carry and some have stopped selling them altogether.”Silly Bandz suffered from market saturation; incredibly rapid market saturation. But it make sense: Silly Bandz were cheap, and you could buy them in packs of 24. After a few purchases, a kid would have more Silly Bandz than they’d know what to do with.(Note: if you have any innovative ideas around how I … I mean my friend, uh, Jimmy can use my … I mean his stockpile of Silly Bandz, please write them in the comments section below.) Originally published Dec 8, 2014 8:00:00 AM, updated February 01 2017 Marketing Case Studies Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Leadership 686Save Topics: Originally published Jul 18, 2015 12:00:00 PM, updated February 01 2017 This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.It can be a lot of pressure knowing that a team is looking to you to lead the way. When the burden of leadership starts to feel heavy, leaders can sometimes backslide into bad habits instead of consciously living the attitudes they’d like employees to emulate. But it doesn’t have to be this way.Simply becoming aware of what employees look for in a leader can help managers maintain a positive outlook and demonstrate the traits that foster a healthy and productive team.The following infographic from Business-Management-Degree.net identifies six types of leaders: Authoritative, Affiliative, Democratic, Coaching, Pacesetting, and Coercive. The first four are good archetypes, and the latter two … not as much. Which reigns supreme? According to Harvard Business Review research, authoritative leaders — those who “mobilize people toward a vision” — boast the strongest correlation with a positive work environment. However, HBR notes that the best leaders become adept in a variety of different leadership styles.In addition to reading more about leadership types, dig into the image below to discover what emotional intelligence has to do with leadership and explore the ROI of employee motivation.686Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 9, 2015 8:00:00 AM, updated March 27 2017 My relationship with office temperatures can best be described through the following Katy Perry lyrics: “You’re hot, then you’re cold. You’re yes, then you’re no. You’re in, then you’re out. You’re up, then you’re down …” Is the sentiment familiar? More often than not, getting your office to a “perfect” temperature — one that everyone can agree upon — can feel like an uphill battle. When Jane is cold, Steve is hot, and then there’s Karen feeling perfectly content. The trouble with the disconnect here? Office temperatures can actually have a significant impact on people’s productivity and ability to perform. In fact, a study from Cornell University researchers revealed that employees committed 44% more errors when office temperatures were low than when they were warm. While it might seem impossible to please everyone, there are steps you can take to create a more comfortable working environment for yourself no matter what you’re feeling — freezing, sweating, or somewhere in between. Here are some tip on staying comfortable in unpredictable office climates.16 Tips for Staying Comfortable in Crazy Office Temperatures”I’m shivering.”1) Layer up.Source: ImgurIf you’re dealing with frigid office temps, less is never more in terms of clothing. One of the easiest ways to combat the cold is to layer up so that you have the flexibility to add or subtract clothing to keep comfortable.However, be mindful that layering is an art. Before you go throwing things on without a plan, focus on articles of clothing made from wool, fleece, or down feathers. These materials serve as the best insulators, as they don’t saturate as quickly as cotton and help to wick moisture away from your body.2) Open up curtains or blinds.Source: IFC (via thegloss.com)Let light in. During the day, opening up the curtains or blinds near your desk to allow natural sunlight in will help to heat up your space. However, you’ll want to be sure to close them up at night in an effort to retain that heat and avoid a draft. Don’t sit near a window? Find a spot in your office that does and enjoy the change of scenery. I personally find that working away from my desk every so often actually helps me stay focused. 3) Wear big headphones.Source: GiphyWearing headphones at work is a great way to signal to your colleagues that you’re “in the zone” — but that’s not their only benefit.Your ears are made entirely of cartilage and are primarily completely exposed, making them more susceptible to the cold. Think about it: You wear hats, earmuffs, and headbands in the winter for a reason right?Well, in the office, large headphones serve the same purpose by keeping them covered up and away from the chilly air. (And if you’re looking for something to listen to while you’re keeping your ears toasty, check out this round up of productivity playlists.)4) Sip on a warm beverage.Source: GiphyYour morning coffee just got a whole lot more valuable. Holding onto a hot beverage will help to keep your hands warm so you can type away all day. As an added bonus, an experiment conducted at the University of Colorado Boulder found that participants who held a cup of hot coffee (versus iced coffee) judged a target participant as having a “warmer” personality. In other words, holding a hot drink could make you friendlier.Not big on caffeine? “When I’m cold, I drink hot water instead of drinking more coffee or tea. It keeps me warm and hydrated without over-caffeinating. Sometimes I put a dash of lemon juice in it for flavor,” advises my colleague, Corey Wainwright. Just keep in mind that overly hot beverages could trigger your body’s cooling system and cause you to sweat and feel chilly. Stick to something nice and warm.That being said …5) Avoid alcohol.Source: CelebBuzzWe’ve all probably heard the solution “Let’s just drink to stay warm!” tossed around once or twice. And while kegerators and wine coolers are becoming more prevalent in modern offices, it turns out that this may not be the best option.While a drink or two might make you feel a little “warm” inside, alcohol consumption actually decreases core body temperature and increases the risk of hypothermia. According to a 2005 study, after a single drink, the body tries to counteract the warming sensation we feel due to increased blood flow to the skin by causing us to sweat, which then decrease the body temperature even more.I can think of a few more reasons, but let’s leave it at that.6) Wear fingerless gloves.Source: TumblrWhile holding a warm drink can help to keep your hands from freezing, you eventually have to put it down and get some work done, right?Enter fingerless gloves. These gems allow you to keep your hands warm while keeping your fingers free for typing, texting, swiping, and tapping.These days, there are so many different styles to choose from, it’s easy to find a pair that fits you — and your office environment — just right. You can even purchase heated fingerless gloves (like these) with a pocket that holds a hand warmer to kick things up a notch. 7) Stuff your pockets with hand warmers.Source: TumblrIf you’ve ever been to an outdoor tailgate in the fall or winter or had the privilege of shoveling your driveway after a big storm, I can guarantee that you’re no stranger to the power of hand warmers.These magical inventions are often made of natural materials such as iron powder, salt, and charcoal, which are activated by air to produce heat. While everyday use in the office has the potential to get expensive, you can make DIY hand warmers with the help of this Lifehacker article.8) Use a heated blanket.Source: RedditDo your office rules prevent you from using a space heater? Try a heated blanket instead. These bad boys can be plugged in right under your desk and placed on your lap to keep you warm without looking unprofessional. You can even find USB-powered blankets (like this one) that plug right into your computer so you’re not restricted by outlet access.”I’m melting.”1) Get a personal fan.Source: TumblrAccording to an article from The Wall Street Journal: “Air molecules colliding with your skin quickly make the air right next to your skin get to body temperature and 100% humidity. If it stayed there, the air wouldn’t let you cool down. So you have to replace it with cooler, drier air.”How do you replace humid air with cooler, drier air? Using a fan.If you don’t have room for a large fan at your desk, you can opt for a small, smartphone-powered fan (like this one) to create a comfortable breeze.2) Turn off unused electronics and heat sources.Source: TwitpicIt’s likely that at any given moment, you probably have a handful of electronics plugged in at your office that you’re not using. To reduce the unnecessary amount of heat created by these unused machines and lights, make an effort to unplug as you see fit. Not only will this help to create a cooler environment, but it will also help you save money on electricity. Sounds like a win-win to me. 3) Stay hydrated.Source: GiantGagOur bodies are made up of more than half water. Not to mention we use water for “pretty much every bodily function — from regulating body temperature to removing waste to lubricating joints to carrying oxygen to the cells,” explains Rachel Berman, a registered dietitian and director of About.com Health.In an effort to stay cool, be sure to drink a lot of water throughout the day. If you’re feeling sick of plain old water, turn to foods that can help with hydration like watermelon, celery, and lettuce.4) Wear breathable fabric.Source: TumblrIf you’re wearing wool to work, it’s no wonder you’re sweating. To keep cool, you need to be smart about the fabric you choose. Here are a handful of breathable materials to look out for:LinenCottonSeersuckerChambrayRayonSilk5) Put your hair up.Source: ImgurWe all know what it’s like to be hot and have hair sticking to the back of your neck. Not a good look. If you’re feeling a little warm, consider adjusting your hairstyle to cool off. If you’re worried that your average ponytail will look a little too casual for your office, check out this roundup of stylish, alternative updos from Brit & Co.6) Run your wrists under cold water.Source: GifBinYour wrist and neck both contain pulse points, which are places where your blood vessels are close to the surface of your skin. Those pulse points are great access points for quick temperature change.For a quick way to fight the heat, run your wrists under some cold water in the bathroom. You might also wet some paper towels with cold water and rest them on your wrists. This will allow you to cool off your blood, and in turn, cool down your body temperature. 7) Use a cooling spray.Source: GifBayMost sprays contain ingredients like peppermint oil that are designed to keep you feeling cool. Why? According to neurobiologist David Mckemy, “Menthol actually tricks our brains and mouths into the cool sensation because menthol activates the same receptor on nerve endings that’s involved in sensing cold.”Keep a bottle of cooling spray in your desk and give yourself a spritz whenever you’re feeling a little overheated. Alternatively, you could try chewing on some peppermint gum to achieve a similar sensation.8) Snack on frozen fruit.Source: TumblrWhat better way to cool down than with an ice-cold snack? Frozen fruit serves as a healthy way for to chill out — without the guilt. If you’re looking for some delicious ways to work frozen fruit into your diet, check out these options:Fruit smoothiesOne-ingredient banana ice creamFruit cubesHow do you beat the heat and fight the cold in your office? Let us know your favorite tips in the comments section below. Topics: Company Culture
If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.Download our full collection of free content marketing templates here. Digital Marketing Philippines created the infographic below to highlight other trends to expect from the B2B marketing world over the course of this year. Read on to learn about the challenges, priorities, and growth opportunities on B2B marketers’ minds as we continue to ease into 2017.195Save195Save Don’t forget to share this post! B2B Content Marketing Topics: Originally published Feb 3, 2017 6:00:00 AM, updated July 28 2017
Marketing Trends Topics: Don’t forget to share this post! As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions — things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:Mobile payments are the most sought-after technology in 2017.9 out of 10 consumers claim to have no interest in using augmented reality in the near future.1 in 5 people surveyed aim to spend less time in front of screens this year.With that many people aiming to spend less time in front of screens this year, brands have to make their digital interactions count — a poor initial digital experience can carry a long-term impact. Curious to know what else your brand needs to know about these trends? Check out the infographic below.211Save211Save Originally published Mar 31, 2017 8:00:00 AM, updated March 31 2017