Unwanted pups which almost died to be retrained as ‘Assistance Dogs’

first_imgThree little unwanted pups who were left close to death are to be retrained as assistance dogs.The trio were handed into the Donegal Animals in Need charity in need if vital need of lifesaving care.The three dogs, which are Labrador/German Shepherd-cross sisters, were suffering from a range of problems. They were given veterinary care but it was feared that they would not make it.A spokesperson for Donegal Animals in Need said “Nine week old Charlotte (was Lulu), Coco and Chantelle, three Labrador/German Shepherd-cross sisters, were riddled with roundworms and two of them became very sick, ending up in the vets on drips, fighting for their lives.“They had such a heavy burden of parasites that as the worms came away, so did part of their intestines, leaving lesions in the intestine which in turn became infected.“Charlotte and Chantelle were in a critical condition but thanks to the outstanding care of the veterinary staff they are both now on the mend, although at times it seemed they wouldn’t make it.” The three pups are now eating special food and will join their sister Coco back at their foster home where they can recuperate.And the DAIN spokesperson added that the dogs are to play a very special part in peoples’ lives in the months and years to come.“We have brilliant news for their future – all three girls have been booked to be trained as Assistance Dogs – their breed mix being ideal for the job.“But for now they will be taking it easy while they recover as their fosterer gives a huge sigh of relief.”Unwanted pups which almost died to be retrained as ‘Assistance Dogs’ was last modified: March 11th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:animals in needassistance dogsdogsdonegalRESCUEDretrainedlast_img read more

R113m growth grant for Liberia

first_imgLiberia signed a R113-million grantagreement with the US MillenniumChallenge Corporation to financedevelopment in the country (Image: Hannelie Coetzee,MediaClubSouthAfrica.com. Formore free photos, visit the image library) MEDIA CONTACTS • Amanda Burke +202 521 3850 [email protected] RELATED ARTICLES • SA allocates R500m for black farmers • Poor schools score textbooks • SA colleges get $6.7m boost • $90bn boost to Africa’s economyNosimilo RamelaLiberia has been awarded a R113-million (US$15-million) grant from the US Millennium Challenge Corporation (MCC) to help it fight poverty, improve primary education for girls, broaden access to land and boost trade.The signing took place at the Ministry of Foreign Affairs in Liberia’s capital city of Monrovia on 6 July 2010. Speaking at the event, MCC senior advisor Cassandra Butts said the grant would help finance key development areas identified by the Liberian government.“The areas of priorities represent key constraints to economic growth, identified by Liberians as part of their own national development strategy,” she said.Set up by US Congress in January 2004, the MCC is an independent US government aid agency that assists countries committed to economic and political development.The grant will be made available to Liberia through a three-year threshold programme that will focus on challenges highlighted in Liberia’s Poverty Reduction Strategy.One of the objectives is to increase the number of girls enrolling in primary schools and keep them in the school system for as long as possible. The creation of a scholarship programme for girls, providing grants to communities to improve the education environment, mentoring programmes and awareness campaigns are some of the means of achieving this.“Liberia has made tremendous progress in its development effort and this grant will help buttress our poverty reduction strategy,” said Amara Konnah, Liberia’s planning minister.Turning to land issues, the threshold programme is expected to promote equal access to property and increased land security. This will go hand-in-hand with the Liberian government’s plan to boost citizens’ understanding of property rights issues, rebuild land administration and surveying capacity, and make the land registration and transfer process more efficient for locals.The grant will also help the country improve trade policy and practices, particularly when it comes to harmonising tariffs, working with regional and global bodies, and strengthening the regulatory environment.According to the grant agreement, the threshold programme will be administered by the US Agency for International Development (USAID), which will be responsible for coordination, contracting and financial management. The MCC will oversee the programme.The MCC board of directors, who decided that Liberia should get the grant, said the country had made significant progress in many MCC eligibility indicators.USAID said the country showed a strong commitment to transformation aimed at fostering economic growth and poverty reduction.Africa’s long-term ambitionSpeaking at the signing ceremony, Donald Payne , chairperson of the US House Subcommittee on Africa and Global Health, congratulated Liberia’s President Ellen Johnson Sirleaf and the people of the country for meeting what she called “strict criteria which warrants the threshold agreement”.Payne stressed the importance of schooling in Liberia, especially for girls, and noted Sirleaf’s commitment to this issue. As an accomplished female leader herself, Sirleaf is seen as the ideal role-model for this sector of the population.At the ceremony Sirleaf thanked the host of delegates for visiting Liberia and praised President Barack Obama’s administration for continuing with the MCC programme.She then spoke about the establishment of the Liberian Education Trust, which is providing scholarships for girls to breach the gender gap, but warned that far more still needs to be done.“Retaining them in school is the issue,” she said. “While there may be many girls at the primary level now, by the time they reach upper classes, they begin to drop out due to poverty or sexual abuse. The MCC programme will help our government tackle those problems.”Switching from education to commerce, Sirleaf outlined one of her country’s key policies, which favours moving away from a reliance on aid towards economic growth driven by trade. She concluded that this policy is Africa’s long-term ambition.last_img read more

Januaries keep Mandela spirit alive in France

first_img“My children understand the legacy they have inherited from Madiba,” says Ricky Januarie. (Image: Ricky Januarie) • Yase Godlo Manager: Mandela Day and Outreach Nelson Mandela centre of Memory +27 11 547 5600 • The world pays tribute to a great man • Sport in South Africa • SA optimistic about 2015 rugby • Rugby World Cup: back the Boks • Look how far we’ve come: 20 years of human rightsSulaiman PhilipEveryone has a memory bank of images: Nelson Mandela, fist clenched, walking to freedom from Victor Verster Prison; the limp and lifeless body of Hector Pieterson being carried by a fellow pupil; the queues of South Africans waiting to vote in 1994. For sports mad South Africans there is the picture of Mandela handing the Rugby World Cup trophy to Francois Pienaar.There is another image from July 2008, less famous but just as moving for Springbok fans. It is of scrumhalf Ricky Januarie diving over the try line in Dunedin, in New Zealand, to give South Africa its first win in the Land of the Big Cloud in 10 years. It was a riotously creative piece of skill that made the stocky scrumhalf from Hopefield, a town on the road between Malmesbury and Vredenburg in Western Cape, a hero to millions of rugby fans.Today he lives in Lyon, France, playing rugby and raising his young family. The phone rings and a young voice peeps, “Oui“. The melange of French and Afrikaans accents belongs to Taytim, Januarie’s oldest daughter.It’s a worry he will come to admit: “No not so much a worry as a battle to get my girls to speak Afrikaans. Maybe it will be easier with my son.” The father of two girls, Januarie’s son was born on June 17, by caesarean section, and his excitement shines.Januarie and his family have lived in Lyon since 2011; his youngest daughter was just a year old at the time. With children it is easier, more important, to become part of a community, he explains. He reminds his daughters of their heritage but has encouraged them to make friends outside the circle of South African rugby families in France. “We raise our kids as we would in South Africa but we get to have this experience together. It has enriched our home life.” “I got to play for my country because of the sacrifices of men like Mandela. (Image: Ricky Januarie)Moment of freedomAs a rugby-mad 13-year-old, Januarie watched Mandela hand Pienaar the Webb Ellis Trophy to crown the Springboks champions of the rugby world. Till that moment Mandela had been an abstract hero who had had something to do with winning freedom for people who looked like him. “Seeing Mandela wearing a Springbok jersey for me was the moment freedom became a reality. I knew that I was free to earn the right to wear that jersey.”The family’s deeply held Christian belief is the foundation for teaching their children that each and every person they meet is created by God. “Mandela was a living example of that. We could point to him and say ‘Live your life like that, in the spirit of goodness.’ Colour does not matter at all, like Mandela love your neighbour as you would want to be loved.“When Mandela died I told Taytim and Taslynn it was his sacrifice that made their life possible,” he continues. His daughters – aged six and four – are still too young to understand how Mandela’s sacrifice made their father’s career possible, but the Januaries make a point of answering their questions truthfully.South African rugby talent is seeded throughout the French league, most being white and Afrikaans-speaking, and they have built a community. For some, Mandela’s death raised the spectre of an old fear – now that the old man was gone white South Africans had to fear violence and death again.Ending hatred“Taytim picked up on those fears from friends and ask me if we would be able to go home again if there was going to be fighting. They were worried for their grandparents, for their cousins. Laken [Januarie’s wife] and I sat them down and explained that Mandela put a stop to the hatred. He laid peace at our feet and that is why we are all sad.”The Januaries and the other players in France were glued to their TV screens, along with other South Africans and the rest of the world, mourning his death. As other players were doing, the TV coverage was an opportunity to explain to his children why Mandela’s life was one on which to model theirs. “Our church does a lot of outreach but on Mandela Day we celebrate his example by working with children. We hand out clothing and shoes. I think our girls understand better now why it’s such a special thing they help with.”The Januaries are embedded in Lyon. As their French has improved – Januarie speaks fluently – their social circle has expanded beyond the rugby club. And, as much as they would like to be in South Africa to celebrate this year’s extra special Nelson Mandela Day with family and friends, they are living the spirit of the man in their new hometown. “Every day, Laken passes a man in a wheelchair. This year we will invite him into our home, feed him and see if there is any other way that we can help him.”Januarie’s fondest rugby memory was a moment conjured by angels. It was a seven-second long passage of rugby that celebrated the joie de vivre, dexterity and extravagance of talent he brought to the game. Down to 14 men, trailing by five points, Januarie broke from a ruck 10 metres from New Zealand’s try line. He slippered the ball over Leon Macdonald, watched it bounce into his arms and dove over to tie the score. It was a moment that stands above all others in the history of the Tri-Nations tournament.“You know, one day my children will ask me if it was as special as they say. Of course I will say yes but more importantly I will say it’s less special than the life of the man who made that moment possible, Nelson Mandela.”last_img read more

Cape Town opens world class athletics stadium

first_img19 February 2015The new Green Point Athletics Stadium, upgraded by the City of Cape Town at a cost of R85-million, was officially opened by executive mayor Patricia de Lille on Wednesday.Young boys and girls who hoped to become the next global athletics icons would now have the opportunity to make that dream a reality, De Lille told assembled guests.The world-class facility now meets the technical standards set by the International Association of Athletics Federations (IAAF), De Lille said.The improvements include a state-of-the-art cobalt-blue tartan track and seating capacity for 4 500 spectators, making the stadium able to accommodate 1 000 more spectators than it did before. It is designed to be accessible by disabled people and has a VIP suite, changing rooms and a large reception area.Three tenants are to be housed in the facility: the Lions Club, the Cape Peninsula University of Technology Athletics Club, and the Western Province Athletics Federation.The stadium would be available for a range of athletics events – from school athletics days to national athletics competitions.“The scale and quality of this stadium will mean that learners will be able to perform on the same track as Olympic athletes,” De Lille said.Olympic silver medal winner Elana Meyer said at the opening on Wednesday that the new facility was “world class and it will inspire youth to join athletics”, The Times newspaper reported. She said the stadium reminded her of the first time she ran as a youngster on a tartan track.Meyer won silver at the 1992 Olympics in Barcelona.Cape Town has been chosen to host the World Triathlon Series in April. The new stadium will be used for the transition betweeen cycling and running, and for the finish.“We look forward to welcoming the best 65 men and 65 women triathletes in the world to our city to compete in this prestigious event,” De Lille said.“We look forward to the loud cheers and to many records being broken right here.”SAinfo reporterlast_img read more

Christmas unexpected

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Franklin had a far off look in his eyes as he sat there amid the wrapping paper piles from his Christmas morning present opening frenzy. While he had certainly gotten a good haul, the big present — the pinnacle of his Christmas gift hopes for the whole year — was not what he’d been wanting.At the top of his wish list had been the newest video game system. He already had one, but it was for kid games and in Franklin’s estimation he was beyond ready to move to the next level of video games. After all, he was 10 now, not just a kid. He’d been less-than-subtle with the hints dropped to his parents.When he’d scanned the offerings under the tree he spotted what he thought was a box just the right size for the video game. He wasn’t allowed to open that one until last.Finally after opening packages of socks, underwear, some books, new pants, and a video game for his old game system, and watching his younger brother and sister open all of their presents, Franklin’s dad (with an excited gleam in his eye) pointed to that last package. With unbridled fervor, Franklin tore into the package. He could almost feel that new game controller in his hand.But, with the wrapping paper of that package finally strewn around him, he realized that he was not getting the top item on his list for Christmas that year. Instead of the new video game system, he held in his hands a box containing binoculars —not really what he wanted, and certainly not what he expected.As he sat there he recalled how he had asked about getting some binoculars numerous times, but not for his biggest Christmas present. He loved going outdoors, especially with his grandpa, and looking for signs of wildlife in the fields, creeks and woods around their home. He already knew his songbirds fairly well and he could ID an Eastern bluebird in the pasture back when he was seven. So it is not that he didn’t really want the binoculars, it was just that he had been expecting something very different. So there Franklin sat, not exactly upset, but not really too excited either.His father chimed in: “I know you’ve been wanting these. They are really nice. They will last your whole life if you take care of them. Just think of all the things you’ll see!”Both Franklin and his father were disappointed when the 10-year-old pushed the box containing the binoculars behind the Christmas tree and went to get some breakfast.A couple days later, Franklin went over to visit a friend who had gotten that new video game system. Wow! It was fun. The graphics were better than he’d envisioned and the new controllers were nothing short of amazing. Mid-afternoon, Franklin heard the diesel rumble of his grandpa’s truck outside. He reluctantly put down the controller and thanked his friend. He knew not to keep grandpa waiting.When Franklin climbed into the truck he saw his grandpa had brought his new Christmas waterproof work boots, a pair or warm gloves and a stocking cap. In the cup holder was a mug of steaming hot cocoa. His grandpa’s weathered hand left the steering wheel and patted the pair of new binoculars on the seat.“You’re probably going to want these,” he said with a smile.The first really good snow had fallen the previous day and the temperatures were in the mid-20s with a clear, sunny sky overhead. The first stop was the eagle’s nest on the farm. Franklin had seen it (and the bald eagles) many times, but he really enjoyed seeing the nest in a new way for the first time. He even got an up close look as the majestic male returned to the nest. From there Franklin and his grandpa hiked around the woods and the shrubby fringes of the farm, studying the squawking blue jays and stately cardinals on the way. Their feet crunched in the snow and icicles dripped from tree branches. Otherwise, the only sounds were from the wild Ohio around them. It was nothing short of Christmas magic. Franklin had forgotten how much he loved to do this with his grandpa.Franklin was starting to get tired, cold and hungry as dusk began to settle in. They were crouched down peering into what looked to be a giant groundhog hole at the edge of the woods way back behind the barn.“Probably time to head back,” his grandpa croaked.At the sound of his words, there was a scramble in the woods right beside them and a stunning red fox scurried to the wooded fringe. It was by far the closest Franklin had ever been to a fox. Franklin raised the binoculars to his eyes and found the eyes of the fox staring right into his own — haunting, amber, wild eyes.The eagle had been amazing, the cardinals had been beautiful, but those eyes through the new perspective of the powerful lenses stirred something in Franklin’s soul that he’d never known before. It changed him. Through his unexpected Christmas gift, Franklin saw the animal’s vertical pupils widen just a bit in the growing darkness before the fox broke their connection and walked, unconcerned, into the shadows of the woods. Isaiah 53: 2-6He grew up before him like a tender shoot, and like a root out of dry ground.He had no beauty or majesty to attract us to him, nothing in his appearance that we should desire him.He was despised and rejected by mankind, a man of suffering, and familiar with pain.Like one from whom people hide their faces he was despised, and we held him in low esteem. Surely he took up our pain and bore our suffering, yet we considered him punished by God, stricken by him, and afflicted.But he was pierced for our transgressions, he was crushed for our iniquities; the punishment that brought us peace was on him, and by his wounds we are healed. We all, like sheep, have gone astray, each of us has turned to our own way; and the Lord has laid on him the iniquity of us all.last_img read more

Ubuntu Edge Smartphone Crowdfunding Campaign Falls $19M Short

first_imgVenture Capital Is Just One Funding Option, Rem… Tags:#Crowd Funding#now#smartphone#Ubuntu Related Posts Harver is on the Way to Reinvent High-Volume Hi… 4 Painless Ways to Pay off Small Business Loans…center_img readwrite Despite intense interest from the geek set, Canonical’s Ubuntu Edge Indiegogo campaign still fell short of its ambitious $32 million funding goal. In fact, project to build a dual-booting, open-source smartphone ended late last night at less than half its goal, with $12.8 million pledged from 27,000 backers. While impressive, that wasn’t even close to the sum needed to greenlight the project.  Pyze Announces $4.6 Million Funding Round for A…last_img

Monster mash: LeBron James undaunted by beastly Warriors

first_imgOAKLAND, CA – JUNE 19: LeBron James #23 of the Cleveland Cavaliers reacts to a play in Game 7 of the 2016 NBA Finals against the Golden State Warriors at ORACLE Arena on June 19, 2016 in Oakland, California. Ezra Shaw/Getty Images/AFPINDEPENDENCE, Ohio — There’s a four-headed, shot-making, scoreboard-breaking monster out West awaiting LeBron James and the Cavaliers.The Warriors are stomach-churning scary.ADVERTISEMENT Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games James, though, can’t run or hide. With eight NBA Finals appearances under his belt, he is ready to face a team he’s called “a beast.” After all, he has slayed behemoths before.Pushing off any talk about the Warriors until after Sunday’s practice, James was asked to assess the task at hand: beating Golden State’s All-Star-studded lineup of Kevin Durant, Stephen Curry, Klay Thompson and Draymond Green.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSMalditas save PH from shutoutSPORTSPrivate companies step in to help SEA Games hostingIs this the biggest challenge of his career?“It’s probably up there,” he said. “I mean, it’s up there.” BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast For the sixth time, James enters the Finals as an underdog, hardly a role he’s accustomed to before June. The only time he won a championship as a Finals favorite was with Miami in 2013, when the Heat upended the Spurs for their second straight title.James isn’t worried about point spreads or any odds.“I only play blackjack in Vegas anyway, so it doesn’t matter,” he said.What does matter is that the 32-year-old is having one of his finest postseasons, and the Cavs are gelling the way they did at this time last year.Maybe James has nothing to fear.“I feel good about our chances,” he said. “Very good.”Sports Related Videospowered by AdSparcRead Next Panelo suggests discounted SEA Games tickets for students PLAY LIST 01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes BSP survey: PH banks see bright horizon amid dark global recession clouds BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Every 18 seconds someone is diagnosed with HIV Palace: Duterte to hear out security execs on alleged China control of NGCP LATEST STORIES Pagasa: Storm intensifies as it nears PAR MOST READ Stampede at stadium kills 4 fans, unborn fetus in Honduras Cleveland-Golden State 3.0 is the matchup fans worldwide expected and wanted, and James believes they’re in for quite a show.Both the Cavaliers and Warriors have upgraded their rosters from a year ago, when they went seven games in an epic series that spawned the first comeback from a 3-1 deficit in Finals history and resulted in Cleveland winning its first pro sports championship since 1964.That Warriors team James conquered in 2016 won 73 games during the regular season and was being mentioned as one of the best to ever take the floor.Hard to believe, but this version — with Durant — might be even better.Golden State has been putting on a basketball clinic over the past two months, winning 27 of 28 games since March 11 and becoming the first squad to start the postseason 12-0.Durant, who previously faced James in the 2012 Finals with Oklahoma City, has taken a great team and elevated it to a nearly unstoppable level.The Warriors are using Durant in every imaginable way on offense, and James isn’t surprised to see his good friend and Olympic teammate more mobile than he was with the Thunder.“You adapt to the culture,” he said. “You adapt to the style and that’s the same thing that happened to me when I went to Miami. I started to slash more and move more without the ball, shoot more standstill 3s and figure out ways I could be more productive than just having the ball in isolation. So, it’s the right thing to do. He’s one of the most dangerous guys we have in the world already. So it makes it even more dangerous when you equip that talent, that skill with those guys.”On the brink of becoming the first player since the early 1960s to play in seven straight Finals, James finds himself in a similar — and somewhat surprising — situation.The Cavaliers are being given little chance to defend their title against the vaunted Warriors, who have been winning by an average of 16.3 points per game in the playoffs. And then, almost as if he was trying to remind himself that he’s got three championship rings and is frightful in his own right, James recalled other fearsome postseason opponents — San Antonio and Boston.“I’ve played against four Hall of Famers as well, too, with Manu (Ginobili), Kawhi (Leonard), Tony (Parker) and Timmy D (Tim Duncan) on the same team,” said James, occasionally sniffling as he continues to fight a cold. “And if you add Pop (coach Gregg Popovich) in there, that’s five Hall of Famers. So, it’s going to be very challenging. Those guys are going to challenge me, they’re going to challenge our ballclub.“This is a high-powered team.”James also took on a Celtics team loaded with big-name talents.“I’ve played against Ray (Allen), KG (Kevin Garnett), Paul (Pierce), (Rajon) Rondo and Doc (Rivers). So, it’s going to be very challenging not only on me mentally, but on our ballclub and on our franchise.”ADVERTISEMENT Lacson: SEA Games fund put in foundation like ‘Napoles case’ View comments Don’t miss out on the latest news and information. last_img read more

Cambridge varsity plans sexual relationships register

first_imgBy Aditi KhannaLondon, Oct 21 (PTI) Cambridge University is planning to introduce an official register to record relationships between academics and students as part of its crackdown on harassment and misconduct cases.While there is no law forbidding university tutors from engaging in a relationship with students over the age of 18, it is generally frowned upon as part of the code of conduct of most British universities.Now Cambridge University, one of the worlds best-known universities, plans to go a step further.The prestigious university in England will unveil a new policy that will make it compulsory for professors to register any sexual liaison with a student that could be perceived as a conflict of interest.They could then be barred from teaching those students or marking their work.In a statement, the university said that “as part of a series of new initiatives to encourage behaviour change around sexual misconduct”, it will publish new guidance “on consensual staff-student relationships”, the Daily Telegraph reported.”The policy, designed to ensure the quality and clarity of every students academic experience in Cambridge, discourages such relationships, particularly where there is a real or perceived conflict of interest. For example, where the staff member might be involved in marking the students assessments.”The policy stipulates that any such relationships have to be disclosed by the staff member to the university and the staff member must withdraw from any professional duties that could lead to accusations of unfair or preferential treatment,” the statement said.The policy is officially titled “Breaking the Silence”, and also includes “Good Lad Initiative” workshops that aim to tackle chauvinist attitudes, particularly among sporting and social societies. It forms part of a so-called “zero tolerance” campaign, the first major initiative of Cambridge Universitys new vice-chancellor Professor Stephen Toope.advertisementPersonal relationships covered in the policy could also include “remote” contacts between staff and students such as text messaging and other social media.The university has indicated that the scheme has been a long time in the planning but was given a boost this year when it received a funding worth 87,000 pounds (USD 114,767).It hopes the decision to officially record “consensual” relationships between staff and students will help combat concern that academics can use positions of power to seduce students, male or female. PTI AK CPSlast_img read more

How to Improve Your Email Marketing With an Integrated Approach

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Topics: As we’ve said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels — social media, blogging, email, search, etc. — work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. So let’s review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Email & Social Media Integration Study after study shows that email strategies that integrate social media lead to better results. According to Aberdeen Research, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% .Integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and brand. Make social media buttons a part of your email templates so recipients can easily share your email content with their individual networks. Leverage Social Media Insights for Email Sends Send targeted emails to subscribers who have mentioned you in social media. Using integrated marketing analytics ( like HubSpot’s ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. In addition to responding to those highly engaged leads via social media, you could also send them a follow-up email with targeted information and content. Grow Your Email List Through Social Media Leverage your social media presence to give followers a reason to subscribe to your email list. For example, consider placing a call-to-action on your Facebook page or in a dedicated Facebook page tab . Make sure you demonstrate the clear benefits of your email subscription so you can convert your social media followers into subscribers. Email & Search Integration It’s true: Optimized emails can help you get found in search. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Knowing that an online archive of your email will exist, make sure your email content follows the same SEO best practices as your website and other content does. Use your best keywords and anchor text when constructing the body of the message. Ensure all images have alt tags and include social media sharing buttons to stretch the content further. Originally published May 9, 2012 12:30:00 PM, updated July 28 2017 Email & Mobile Integration According to Return Path, 16% of all emails are opened on mobile devices , and this number can rise to 50% for some companies and industries . Creating a strategy that reflects the changing way recipients open and read emails is only going to increase in importance in the coming years. So what does it take to make your email strategy mobile?Test your email templates to see how they comes across on different mobile devices.Give your calls-to-action (CTAs) wiggle room – make sure buttons and links are easy to click for readers using touch screens.Offer both plain text and HTML versions of your email .Use descriptive alt text with all your images in case they don’t display. Optimize for mobile on the landing pages and forms your email links to.HubSpot’s marketing software automatically optimizes your emails and landing pages for mobile viewing, so if you are a customer, you’re all set! This article is an excerpt from our free ebook, The Complete Guide to Optimizing Email Marketing for Conversions . Learn more about how to increase the ROI of your email marketing by downloading the ebook here . Email & Analytics Integration Today’s marketing should extend well beyond the boundaries of your website. As a result, individual analytics for your website, social media, email, and other channels just aren’t enough anymore. A multichannel view enables you to see how prospects are navigating their experience with you across various marketing properties. Marketing analytics data can answer cross-channel questions, such as: How many people clicked through on your email but didn’t convert?Of the people who converted on your website, how many of them came from social media?How many opened your last email message?Which results in more leads: PPC or organic search, email or social?Not only do integrated analytics reports show you the effectiveness of your marketing strategy, but they also help you get more targeted in your email sends. According to B2B Magazine, 37% of B2B marketers say lack of user data is the major obstacle to effective segment targeting . By exchanging single channel analytics for integrated marketing analytics, you can begin to segment your mailing list and send communications based on the lead’s history of downloads and pages viewed.In the screenshot below (of HubSpot’s Sources tool ), you will see that email and its analytics are only one piece of the inbound marketing puzzle. You need to look at the entire context in order to make smart decisions on segmentation and nurturing.last_img read more

The B2B Marketer’s Blind Spot and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 29, 2012 9:00:00 AM, updated October 20 2016 Oh man, how good does that egg look?It got me thinking … you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up? Crispy bacon with a side of the most tantalizing marketing stories of the week? Alright then. Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer’s Journey From Forrester This story comes to us from Jeff Ernst’s Forrester blog. He discusses the transformation of the B2B marketer’s focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. This is a change that many marketers aren’t prepared for, and has resulted in a tendency to neglect an essential portion of the buying cycle: the middle of the funnel . He argues that the marketer’s role doesn’t end at just attracting leads, but that lead nurturing is just as essential to marketers’ success as things like public relations and event planning. We couldn’t agree more! Check out the full story here . Facebook Launches New & Improved Recommendations Plugin for Websites As usual, Facebook changed something this week. The latest update from the ever-evolving social network is a concept called the ‘Recommendation Bar’ for websites to install. But wait, didn’t they already have that? Why yes, they did. But this is a little bit different, in that the Recommendation Bar is more interactive and auto-publishes stories that users have read to their Timelines and newsfeeds in order to further bolster engagement and referral traffic . It’s the latest addition to Facebook’s Social Plugins Suite, which includes the external Like button, Subscribe button, and Facebook Comments section. Still confused as to what exactly changed? We break it down for you in the full story, so check it out here .  How to Pin with Purpose on Pinterest From MarketingProfs It’s been far too long since we’ve discussed Pinterest in the weekly round-up. Thankfully, MarketingProfs offered up this nice feature on pinning with purpose. The article offers tips for pinning marketers of all levels to make the most of their business Pinterest account . The tips cover both strategy and common mistakes, such as always remembering to label your visual content. The importance of scheduling pins in advance, instead of carelessly pinning everything from your website to Pinterest in one day, is also highlighted. Finally — and perhaps most importantly — the article emphasizes that your pinned content should contain links to optimized landing pages . After all, you do want to generate leads from Pinterest, right? Check out the full story here . Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time From Search Engine Land Our friends at Search Engine Land brought us the latest update from another company never short on changes — Google, of course. They’ve released a tool called Index Status that charts the number of pages on your site that have been indexed over time. The information shown is purported to be accurate, albeit on a lag time of several weeks. The tool shows the pages on your site that have been crawled and indexed, the total amount of pages on your website that have been crawled, and the pages that have been blocked from crawling. The full story contains a lot of in-depth analysis on exactly how this data can become actionable for you, so be sure to check it out here . 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com Our last feature comes from JeffBullas.com, and it’s a spectacular list of 72 facts about social media marketing and inbound marketing . The article cites one of our favorite statistics in its intro — that leads generated through social media and content cost half as much as leads acquired from outbound marketing. The post then launches into what essentially amounts to the state of social media marketing in 2012. For example, did you know that only 27% of B2B leads are sales-ready when first generated? Or that 52% of Facebook users have stopped following a company because its updates became too boring or repetitive? Needless to say, there’s some pretty useful information in the list. Check out the full story here . What was the best inbound marketing story you found this week? Share it with us in the comments! Image credit: stevendepolo Topics: Inbound Marketinglast_img read more