“The game is massive,” said Leaf captain Colton Schell. “Going into the Christmas break and getting a win over Castlegar would be huge for us.”The Rebels lead the season series against the Leafs going 2-1-1.Both games in the Sunflower City have ended up in 1-0 wins by the Rebels.”We’ve got to get traffic in front of the net and force (Jordan Gluck) to shift from side to side,” Schell explained when asked about breaking the scoreless streak.Nelson, winners of two straight and seven out of the past eight games, no doubt needs to slow down the Rebels top scorers, led by veteran Stuart Walton.However, Schell said to stop the Rebel offence is a defence by committee, with everyone pitching in.”Everyone contributes on this team no matter whose on the ice,” said Schell, who leads the KIJHL in scoring with 51 points.Game time is 7 p.m.The Leafs are idle until Friday, December 28 when the club hosts the Spokane Braves in the first of a two-game home-and-home series.Monday, December 31, the Beaver Valley Nitehawks invade the NDCC Arena for the traditional New Year’s Eve contest set for 2:30 p.m. The Rebels are coming.The Rebels are coming.And the Nelson Leafs are ready.”That is the biggest game of the year for us so far this season,” said Leafs Linden Horswill minutes after Friday’s win over Creston.”It’s really a four point game for us.”Castlegar enters the game trailing the Murdoch Division leading Leafs by four points after knocking off the Grand Forks Border Bruins Tuesday night in the Sunflower City.And no doubt Castlegar will be looking to close the gap even more after gaining only one point during the weekend — 5-5 tie against Golden.
Inspiring New Ways expresses South African pride in finding new ways of doing things: Brand South Africa CEO Miller Matola With the aim of giving a voice to the aspirations and achievements of the multi-cultural residents of this country, Brand South Africa has re-positioned itself with a new pay-off line – “South Africa: Inspiring New Ways”. Inspiring New Ways follows hot on the heels of the organisation’s previous tagline, Alive With Possibility. The new slogan was launched along with the organisation’s new ad to promote it, featuring some of the country’s most influential figures.This natural progression comes after much research and consultation. Inspiring New Ways was chosen to express South Africans’ pride as they continue to find new ways of doing things and new solutions to challenges in a rapidly changing world.Brand South Africa’s inspiring advert “The positioning had to be flexible enough to support marketing South Africa as an investment destination, and to promote our products and services. It also had to mobilise support from South Africans at home and abroad,” Miller Matola, the organisation’s chief executive officer, explained of the choice. He stressed that the organisation “needed a brand expression, a positioning, that could be used by all elements that represent South Africa”. In making the commercial, Brand South Africa was inspired by people’s pride in the country’s achievements. “Yes, as a nation we are certainly concerned about things like youth unemployment, about substance abuse, about corruption, about poor academic performance and greed. But people are deeply proud of our achievements, such as how we hosted the football World Cup, our successful democracy, and the Constitution – because it says something about our national character.”Describes national character Inspiring New Ways was a powerful descriptor of the best of the country’s national character, values and the fabric of its people, he said. It also challenged all citizens to help build on the country’s reputation for inspiration and innovation. Brand South Africa could not do this alone; it needed every individual to help build a strong nation brand. About the new slogan, Matola said: “We should not assume that our fellow countries on the continent have not been developing – they have become very competitive and alive with possibilities. So we need now to differentiate ourselves as a nation that is ‘more grown up’ as it were … where we are not still talking of ‘possibilities’ 18 years into democracy and re-entering the international community.” This progression from “possibility to delivery” had implications for Brand South Africa as it had changed, just as the country had. “When you have, as we do, the best regulated stock exchange in the world, a highly regarded tourism industry and excellent banking and financial regulation – to name a few examples – you don’t still describe yourself as having ‘possibilities’ because, in fact, you are delivering.” South Africa had evolved and had gained stature and confidence. In response, a review of the brand and the role of the International Marketing Council (IMC) was undertaken, laying the basis for a new name and country brand positioning. In May 2011, the Presidency announced that the IMC would become Brand South Africa, which more accurately captured the organisation’s mandate “to build South Africa’s nation brand reputation in order to improve South Africa’s global competitiveness”.This mandate focuses on driving international investment and trade. Domestically, the organisation’s mandate is “to build pride and patriotism among South Africans and contribute to social cohesion and nation brand ambassadorship”.Top 20 nationBrand South Africa’s vision, according to Matola, is to have the country acknowledged as a Top 20 Nation Brand and a Top 30 Nation in the World Economic Forum’s Global Competitiveness Index by 2020. “South Africa recognised that every country in the world has a ‘brand’ – a way in which the country is perceived.The active management of that brand can positively differentiate the country from its competitors and support increased trade, tourism and investment, resulting in more jobs and economic growth.” The country had grown from a teenager, he said, and today it was a key player in global governance institutions such as the World Bank, G20, United Nations and African Union. “South Africa is using its membership of these forums to promote the African agenda of development, growth and greater influence. We play a pivotal role in the reshaping of global governance as well as financial and trade architecture,” he said.“Hosting the successful 2010 FIFA World Cup™ elevated South Africa on to the largest possible global stage before an audience of billions – and today Brazil looks to us for advice.” He described South Africans as communicators and stressed that citizens needed to acknowledge that “South Africa has moved beyond possibility to delivery”. “Since 1994, South Africa’s character and its brand have changed dramatically. As a country it transformed from a rainbow nation of hope to one that was alive with possibility to the present, where we have moved beyond possibility to world-class delivery and become a leading player on the global stage and contributing as global citizens.”This change indicated the strong need to update the brand positioning to keep up with and lead the way in how the country was perceived by the world, he said. South Africa was ranked in the World Economic Forum’s 2011/12 Global Competiveness Report as: First in the strength of auditing and reporting standards;First in the regulation of securities exchange;Second in the soundness of banks;Second in the efficacy of corporate boards;Third in the protection of minority shareholders’ interests;Third in the availability of financial services; and,Fourth in financing through the local equities market.
One thousand years ago, Mapungubwe in Limpopo province was the centre of the largest kingdom in the subcontinent, where a highly sophisticated people traded gold and ivory with China, India and Egypt.The most spectacular of the gold discoveries in Mapungubwe is a little gold rhinoceros, made of gold foil and tacked with minute pins around a wooden core. (Image: South Africa Tourism, via Flickr, CC BY 2.0)The Iron Age site, discovered in 1932 but hidden from public attention until only recently, was declared a World Heritage site by the United Nations Educational, Scientific and Cultural Organisation (Unesco) in July 2003.Mapungubwe is an area of open savannah at the confluence of the Limpopo and Shashe Rivers and abutting the northern border of South Africa and the borders of Zimbabwe and Botswana. It thrived as a sophisticated trading centre from around 1220 to 1300.In its statement on the listing, Unesco describes Mapungubwe as the centre of the largest kingdom in the sub-continent before it was abandoned in the 14th century.“What survives are the almost untouched remains of the palace sites and also the entire settlement area dependent upon them, as well as two earlier capital sites, the whole presenting an unrivalled picture of the development of social and political structures over some 400 years,” Unesco said.Mapungubwe was home to an advanced culture of people for the time – the ancestors of the Shona people of Zimbabwe. They traded with China and India, had a flourishing agricultural industry, and grew to a population of around 5 000.Mapungubwe is probably the earliest known site in southern Africa where evidence of a class-based society existed (Mapungubwe’s leaders were separated from the rest of the inhabitants).Mapungubwe thrived as a sophisticated trading centre from around 1220 to 1300. (Image: South Africa Tourism, via Flickr, CC BY 2.0)Gold, copper, exotic beads …The site was discovered in 1932 and has been excavated by the University of Pretoria ever since. The findings were kept quiet at the time since they provided contrary evidence to the racist ideology of black inferiority underpinning apartheid.Nevertheless, the university now has a rich collection of artefacts made of gold and other materials, as well as human remains, discovered there. According to the University of Pretoria’s Mapungubwe website, “Subsequent excavations revealed a court sheltered in a natural amphitheatre at the bottom of the hill, and an elite graveyard at the top – with a spectacular view of the region.“Twenty-three graves have been excavated from this hilltop site”, the website continues. “The bodies in three of these graves were buried in the upright seated position associated with royalty, with a variety of gold and copper items, exotic glass beads, and other prestigious objects.“These finds provide evidence not only of the early smithing of gold in southern Africa, but of the extensive wealth and social differentiation of the people of Mapungubwe.”The most spectacular of the gold discoveries is a little gold rhinoceros, made of gold foil and tacked with minute pins around a wooden core. The rhino, featured in one of South Africa’s new national orders – the Order of Mapungubwe – has come to symbolise the high culture of Mapungubwe. The rhino is also a symbol of leadership among the Shona people of Zimbabwe.Other artefacts made in similar fashion include the Golden Sceptre and the Golden Bowl, found in the same grave on Mapungubwe Hill.Evidence of complex social formationsWhat is so fascinating about Mapungubwe is that it is testimony to the existence of an African civilisation that flourished before colonisation. According to Professor Thomas Huffman of the archaeology department at the University of the Witwatersrand, Mapungubwe represents “the most complex society in southern Africa and is the root of the origins of Zimbabwean culture”.Between 1200 and 1300 AD, the Mapungubwe region was the centre of trade in southern Africa. Wealth came to the region from ivory and later from gold deposits that were found in Zimbabwe. The area was also agriculturally rich because of large-scale flooding in the area. The wealth in the area led to differences between rich and poor.In the village neighbouring Mapungubwe, called K2, an ancient refuse site has provided archaeologists with plenty of information about the lifestyles of the people of Mapungubwe.According to the University of Pretoria website: “People were prosperous, and kept domesticated cattle, sheep, goats and dogs. The charred remains of storage huts have also been found, showing that millet, sorghum and cotton were cultivated.“Findings in the area are typical of the Iron Age. Smiths created objects of iron, copper and gold for practical and decorative purposes – both for local use and for trade. Pottery, wood, ivory, bone, ostrich eggshells, and the shells of snails and freshwater mussels, indicate that many other materials were used and traded with cultures as far away as East Africa, Persia, Egypt, India and China.”Mapungubwe’s fortune only lasted until about 1300, after which time climate changes, resulting in the area becoming colder and drier, led to migrations further north to Great Zimbabwe.Mapungubwe National ParkIn 2004, South African National Parks (SANParks) opened Mapungubwe National Park, incorporating the Unesco-designated Mapungubwe Cultural Landscape in an area covering well over 28 000 hectares.The park forms part of an ambitious project to develop a major transfrontier conservation area, the Limpopo/Shashe Transfrontier Park, which will cross the borders of Botswana, South Africa and Zimbabwe, linking Mapungubwe National Park with Botswana’s Tuli Block and Zimbabwe’s Tuli Safari area.Besides the rich cultural heritage of Mapungubwe National Park, most of the continent’s big game roam here. There is also a tremendous diversity of plant and animal life.Sandstone formations, mopane woodlands and unique riverine forest and baobab trees form an astounding scenic backdrop for a rich variety of animal life.Elephant, giraffe, white rhino, eland, gemsbok and numerous other antelope species occur naturally in the area, while visitors can spot predators like lions, leopards and hyenas, and birders can tick off 400 species, including kori bustard, tropical boubou and pel’s fishing owl.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.
SummaryReviewer Nathalie DuboisReview Date2019-06-01 00:37:35Reviewed Item MyArmor Elegant 2 Layer Cathedral Elbow Length Bride Wedding Bridal Veil With Comb & Ribbon Edge (White)Rating 4.2 / 5 stars, based on 38 reviews Posted on June 1, 2019Author Nathalie DuboisCategories Hair PinsTags MyArmor Costume Arrived the next day just using standard post. Absolutely exactly what was wanted. Good quality at a great price. Brilliant i never thought i would be nice but when it arrived i was chuffed recoment this to everyone the price was good and service fantastic arrived before the date. I bought this for amateur dramatics. Veil dropped out well with a quick steam from a hand-held steamer. Nice material, speedy delivery. Brought as part of a costume. I would personally use it for my actual wedding as my friends purchased near enough the same one for £75. Features of MyArmor Elegant 2 Layer Cathedral Elbow Length Bride Wedding Bridal Veil With Comb & Ribbon Edge (White)Material: Grenadine/Comb Material: Plastic2 Colors available: White, Ivory, comes with a combTotal Length: 150 cm-First layer 65 cm/Second layer 85 cm Width: 125 cmWeight: 50gPerfect for weddings, costume, dress-up, etc.Material: Grenadine/Comb Material: Plastic Perfect for my big day thankyou. Material feels little bit cheap (as it is cheap) but looks amazing. Can’t complain for this price. I’m very happy with my purchase. Surprised by the quality of this veil. It holds very well and is really lovely looking. Very nice veil only thing wrong was when it came it was white instead of ivory said ivory on packet but it’s definitely white. This veil is nice didnt expect it to be for the price. Veil as expected tho comb was broken on arrival. 2 Colors available: White, Ivory, comes with a comb Is what it says it is, plain, simple and decent quality. A bit disappointed with the colour as ordered the ivory and it is still a little on the white side. Did the job for some fancy dress. Nice,but my daughter need longer one. Very good exactly what is advertised thankyou. Pretty good for the price i paid. Total Length: 150 cm-First layer 65 cm/Second layer 85 cm Width: 125 cm Weight: 50g Five Stars I bought this to add to my halloween costume and it was perfect for the occasion. It was long enough to cover my face and it was well made. Came next day lovely veil saved the day 👍🏼. Wasn’t due to be delivered for 2 more days arrived today and i was buzzing looks as does in picture :). Bought for my friends hen do. Not sure if it’s ivory enough til try it with dress but for the price definitely worth it. Omf ordered friday came daturday what can i say excellent delivery super quisk service veil perfect exactly as described my daighter is over the moon would reccomend this company to any one i have no negative comments to add u are just perfect will so buy again from u xxxx. Lovely surprise Perfect for weddings, costume, dress-up, etc.
Get your detective hats fitted. Here’s The Search for the Lost Sin of Greed – A Trackable Tale. Jeremy went on to say:On December 16, 2001 I was visiting Scott Martin, a longtime friend who lived in Franklin County, Virginia and we decided to place a geocache there together. He had an old decoy duck and I put my Devil Duck in there along with some trade items and a logbook. We then headed over to either Waid Park or Franklin County Recreation Park – we’re not quite sure. I remember hiking on a short loop trail and going down a hill next to a small pond to place it. Sadly, the coordinates were lost before I was able to list it as a geocache. It may still be there today.Currently Franklin County Virginia offers fewer than than 100 active geocaches to try to find. Geocaches are also located in both Waid Park and Franklin County Recreation Park, locations where Jeremy believes he may have hid the lost devil duck. So maybe the most difficult geocache find in Franklin county is a geocache that’s never been active. If you lived near Franklin County Virginia, would you search for The Lost Sin of Greed?So, do you think you know the history of geocaching? Check out the 15 Years of Geocaching quiz.Share with your Friends:More Original geocachers Scott Martin (left) and Geocaching Co-Founder Jeremy Irish hiding the ill-fated Greed Devil DuckIt starts like this a couple of weeks ago. People at Geocaching HQ had been sharing stories about some of their personal highlights of celebrating 15 years of geocaching. Jeremy Irish, the CEO of Geocaching and one of the founders who launched Geocaching.com in 2000 said, “So, I have a mystery story to share…”This mystery dates back to the beginning of geocaching. It was 2001. A new game piece called a Travel Bug® had recently been introduced into the geocaching. Although most players had not yet heard of Travel Bugs many players, including Jeremy were sending out the trackable tags attached to items.Geocaching.com homepage circa early 2002Jeremy says, “When we first started Travel Bugs, I released 7 Deadly Ducks in the wild.” Each of the new trackables were based on one of the deadly sins. Devil ducks with the names of Sloth, Envy, Pride, Gluttony, Lust and Anger head out into the world to travel geocache to geocache. Did you catch that? Only six of the deadly sins were listed.Jeremy says, “Well, I actually only released six, since the Greed Devil Duck, conveniently enough, was placed in a geocache that was never listed on Geocaching.com and may still be hidden in Virginia.” <> SharePrint RelatedInside Geocaching HQ Podcast Transcript (Episode 11): The Magic of trackable promotionsMay 10, 2018Similar postInside Geocaching HQ Podcast Transcript (Episode 19): Annie LoveJanuary 30, 2019In “Community”Nottingham to Nottingham Travel Bug RaceSeptember 12, 2011In “Community”
Political theater is never in short supply in Washington D.C., but the new majority in the House of Representatives has been staging particularly exuberant – if, at this point, largely symbolic – displays of Republican policymaking, and Senate Republicans, though still outnumbered by Democrats, have been cheerfully pitching bills aimed at undoing many of the energy policies implemented over the past two years, including weatherization efforts and the Energy Star program.After the House majority voted to repeal the “jobs killing” health care law, conservatives in both branches prepared to roll out legislative proposals they say are grounded in tough-love fiscal prudence and a sensible aversion to burdensome regulations.Last month, for example, Senate Republicans unveiled legislation intended to thwart the Environmental Protection Agency’s regulation of greenhouse gas emissions – a set of regulations whose enforcement, the senators say, would hurt the economy. As noted in a recent story published by The Hill, the bill is designed to prevent the EPA from regulating the gases under the Clean Air Act and would prevent federal agencies from considering climate change when enforcing the Endangered Species Act and the National Environmental Policy Act.“Washington agencies are now trying a backdoor approach to regulate our climate by abusing existing laws. Congress must step in and stand up for the American people. My bill will shrink Washington’s job crushing agenda and grow America’s economy,” Sen. John Barrasso, a Republican from Wyoming and the vice chairman of the Senate Republican Conference, told The Hill.Cutting, slashing, burningEarlier last month, a group of conservative House Republicans known as the Republican Study Committee presented a proposal to cut federal spending by $2.5 trillion over the next 10 years – substantially more than the approximately $800 billion the House majority originally pledged. Some of those cuts would affect programs tied to the housing industry, including the government’s Energy Star program and its Weatherization Assistance Program. The committee is led by Rep. Jim Jordan, a Republican from Ohio.The Energy Star budget, for instance, would be cut by about $52 million annually, while the Department of Energy’s weatherization grants to states would be cut by $530 million annually. The Davis-Bacon Act, which requires payment of prevailing wages for public works projects, including the current, stimulus-funded edition of the Weatherization Assistance Program, would be repealed. Also, federal control of mortgage companies Fannie Mae and Freddie Mac would be eliminated, for a total savings of $30 billion, according to RSC calculations.As we said, a lot of this partisan arm-flapping, although no one should be surprised to see funding cut for a variety of useful programs as budget pressures grow ever more intense. We should note, though, that so far military spending, the mortgage interest tax deduction, and the major entitlement programs – Medicare and Social Security – have yet to be addressed with a major initiative by a House committee or by a conservative caucus in the House or Senate. But there’s still plenty of time, if not political will, for that.
Originally published Oct 10, 2012 12:30:00 PM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. But there’s one type of content that you may not be focused on, and I happen to think it’s some of the most potent to be had — and that’s community-generated content.Your customers, partners, vendors, advisers, and suppliers — you know, the people that already know, like and trust you — are more equipped to tell the real story of your business than an army of writers in any marketing department. So why not engage them to do just that?Imagine taking your best, most loyal, most vocal community members with you on your next sales call and asking them to simply explain the real benefits they’ve realized because of the work you’ve done with them. That’s the power of customer-generated content when done right, and that’s why you need to routinely find ways to acquire it.But how do you actually do it? Below are five ideas to help you get your customers to tell and share incredible stories that will help to fuel your user-generated content engine.1) Create a One-Question TestimonialCreate a survey that asks every customer just one question — “On a scale of 1-10, how likely is it that you would refer us?”Now, set the survey up so that if the answer is 1-4, the survey-taker is redirected to a page that apologizes and sets the expectation that they will hear from someone immediately to find out what went wrong. If it’s a 5-7, send the customer to a page that says, you’re not happy until they’re happier, and ask them to suggest how you could have done better. For the 8-10 answers, redirect them to a form that allows them to submit a testimonial and ask them to check a box if they would agree to be interviewed for a case study.This is a great way to automate testimonial generation and keep a real-time pulse on how you’re doing. I use Wufoo forms to run this process, but I’ve heard good things about Formstack as well.2) Host a Video Appreciation PartyThis is such a great way to get lots of great video content.Once a year or so, hold a client appreciation event to say thanks and create a networking event for your clients and prospects. Hire a video crew for the event and ask some of your clients to talk about their experience with your business on camera. For some people, you might want to wait until a few bottles of wine have been emptied, too 😉 Then let them record a five-minute commercial for their own use, too.This is a great way to get lots of testimonials and case studies in one day, and your clients will get very engaged in swapping stories and selling each other on the benefits of working with you.3) Ask Customers to Tell Their StoryGetting your customers to share their experience is a very powerful form of content. You can sit across the desk and interview your customers in order to extract this kind of content, or you can employ a handful of tools that make it very easy to capture these stories.For audio-only content, a testimonial recording line from AudioAcrobat is a great way to go. You simply provide your customer with a phone number that they can call and record their story. The service then produces an MP3 and code to embed on your site for people to play the recordings.You can also use a tool like MailVu that allows you send a link with a video capture tool so your clients with a web cam can record a video testimonial or story and submit it with little work on your part.4) Establish a Community Knowledge BaseWhat if you could find a way to get your best customers to willingly shoulder creating answers to questions and best practices? Tools like ZenDesk and GetSatisfaction make it easy for you to enable community members to provide help and archived advice to other customers and prospects.Robin Robins, founder of Marketing Technology Toolkit in Nashville, TN, involves her customer community in an incredible way. She has created a membership program that allows her mostly IT business customers to receive ongoing business-building support through coaching, training, and tools she provides.She has created what she calls “accountability groups” in the membership program, and customers head up these groups and do a great deal of work keeping participants engaged and on track. Heading up these groups is not a paid position; loyal and committed customers that want to play a bigger role in the community do it.5) Help Your PeersUsing a tool like Google+ Hangouts, Skype Video Conference, or GoToMeeting Video Conference, you can easily host and facilitate a group video conference where your customers and their peers can discuss important industry and business challenges and trends. You can record and archive the event and create some very useful and engaging content.This is not a sales event, but by virtue of the fact that you have included customers in the conversation, there will be the inevitable discussions about what you’ve done to help them address a challenge. Record it all and you’ve got some powerful content.Creating opportunities to capture the stories your clients and other community members have to tell is an important piece in any fully developed content strategy.John Jantsch is a marketing consultant, speaker and author. The ideas in this post are drawn from his most recent work — The Commitment Engine – Making Work Worth It. Find more information at www.makingworkworthit.com.Image Credit: libertygrace0
Originally published Jan 19, 2014 8:00:00 AM, updated February 01 2017 Blog Post Topics Topics: Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot of pain points. So, why even bother to write? I’d love to convince you that the process of writing is rich and rewarding and that there’s really no better feeling in the world than adding that final punctuation mark to the end of a blog post you’ve been pouring your heart and soul into. But if all that sounds like a bunch of artsy-fartsy mumbo jumbo (understandable), here’s a better reason for you: Writing is good for business. Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don’t. So, fingers at the ready, everyone — it’s time to write. And we’ve got plenty of content that can help.How to Stop Hating Writing (and Actually Get Kinda Good)Remember all of those things that I (and possibly you) struggle with when writing? Good news! We’ve rounded up a ton of tips and best practices from the likes of Dan Lyons, Ann Handley, and more to help you improve your writing prowess. Want to dive deeper? Check out The Marketer’s Pocket Guide to Writing Good (and yes, we know it should be “Well”).Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]So I just got some awesome advice from the guide above, I have some killer classical tunes playing in the background, and I’m ready to get my writing on. There’s only one, big problem: I have no idea what the heck I should be writing about. If only there was magic button I could push to get a bunch of fresh ideas. Wait, there is? And it’s called the Blog Topic Generator? And it’s FREE?! Check it out, fellow bloggers.30-Day Blog Challenge Tip #15: Join the Blogging CommunityWhen a serious case of writer’s block kicks in and you feel like Hulk-smashing your fists through your keyboard, just remember this: You’re not alone! In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz, Chief Marketing Officer at MRY, reminds us that there’s a whole community of bloggers out there — a community that can prove quite helpful to bloggers in need of assistance.15 Smart Marketers Share Insights on the Future of the IndustryWe recently had 15 marketing mavens peer into their crystal balls and tell us what they think the future of the industry will hold. And while we got a diverse array of responses, the word “content” made an appearance in many of them. This group of writers made it clear the future of content is all about context and personalization: delivering the right stuff, to the right people, at the right time.10 Common Mistakes Most Business Bloggers MakeDo you include images and calls-to-action in all of your blog posts? Do you spend a good chunk of time strengthening your headlines after you’ve finished writing? Do you publish posts on a consistent basis? If you answered “no” to any (or all) of these questions, definitely check out this new post from our Insiders section.Sales Flash: Your Inbound Leads Are Useless Without A Valuable FollowupThis scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. Those leads go to the sales team, which then calls or emails those leads with a canned sales pitch. Effective tactic? Absolutely not. In this new post from our Sales section, learn how you can use personalized, well-written content to make your followups more effective.15 Blog KPIs You Should Already Be TrackingSo, you’ve overcome your terrible bout of writer’s block, you’ve crafted and published some amazing blog posts with attention-grabbing headlines, and now it’s time to sit back and let the leads roll in. Of course, by “sitting back,” we mean “regularly measuring the performance of your blog and sharing those metrics with your team.” Not sure what key performance indicators (KPIs) you should be tracking? No worries. HubSpot’s lead blog strategist, Pamela Vaughan, has got you covered.’Devil Baby’ Is an Online Marketing Hit, But Can This Demon Child Sell Movie Tix?I’ll now leave you with a new post from HubSpot’s resident writing wiz, Dan Lyons, in which he takes a look at a new (and arguably scary) marketing campaign, which involves a demonic, animatronic baby wreaking havoc on unsuspecting bystanders. Enjoy!What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Mar 15, 2014 8:00:00 AM, updated February 01 2017 Smart Content Topics: Smart content, also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer.Smart content is designed to offer a more relevant and personalized experience to your website visitors — one that static content can’t provide.Using intel from your marketing software or CRM system, marketers can customize their site pages for every type of visitor. For instance, you could segment your pages to provide a different experience for your leads versus your customers, so you can deliver the most personalized and relevant experience possible to everyone who visits your site. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
This ever happen to you before? You’re in your car listening to the radio, or you’re at your desk rocking out to Spotify or Pandora, when all of a sudden … that song comes on.When you hear that song, something magical happens: The world seems to melt around you, and — in true Marty McFly fashion — you travel back in time. You’re whisked away to the past, back to the moment when that song first resonated with you.Maybe it’s a childhood birthday party, or a school dance, or the backseat of an orange ’69 Chevy Camaro … wherever you’re taken, the psychological response is undeniable.And while a cherished song can help bring you back to the good ol’ days for a few magical moments, you know that you’ll never be able to go back to the good ol’ days for good. That, my friends, is nostalgia. It’s a bittersweet emotion, and one that has found its way into — you guessed it — marketing.Download Now: Free Ad Campaign Planning KitNostalgia Marketing in ActionIn the world of marketing, nostalgia can be a powerful tool. From music and imagery, to branding and celebrity endorsements, there are many ways companies can leverage the past in order to elicit an emotional response.Just think about Coca-Cola, a brand that is nearly synonymous with “nostalgia.” The red Spencerian script, the contoured plastic bottles that mimic the style of the old glass ones. Clearly, this is a brand that isn’t afraid of letting its storied past shine through into its modern marketing efforts.Then there’s BuzzFeed, with its countless ’90s-themed listicles that are expertly crafted to tug on the heartstrings of millennials. Just feast your eyes on these “31 Awesome ’90s Toys You Never Got, But Can Totally Buy Today.”Or how about RadioShack’s 2014 Super Bowl spot? This self-deprecating ad pokes fun at the company’s failure to get with the times, a notion that is best encapsulated by the line, “The ‘80s called … they want their store back.” Throughout the commercial, ‘80s icons are seen ransacking a RadioShack store. There’s Hulk Hogan, Mary Lout Retton, Erik Estrada (a.k.a. Ponch from CHiPs), the California Raisins, even ALF makes an appearance. Originally published May 21, 2014 8:00:00 AM, updated August 17 2018 Marketing Psychology Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Clearly, RadioShack was trying to take us back to a different time with their Super Bowl ad (and I’d argue that they succeeded).But why did they decide to take the nostalgia route? And as marketers, is there any benefit to conjuring up feelings of nostalgia in our respective audiences? To answer these questions, let’s dive a little deeper into what nostalgia actually is and explore what kind of psychological effects it can produce.Brain Demons & Cowbells: A Brief History of NostalgiaA Swiss doctor named Johannes Hofer coined the term “nostalgia” back in the 17th century. At the time, Hofer considered nostalgia to be a neurological disease that affected Swiss mercenaries fighting far from home. The cause of this dreaded disease? Hofer blamed the “continuous vibrations of animal spirits” in the brain, which was another way of saying, “I have no clue, let’s blame it on brain demons!” The other leading theory at the time? Nostalgia in the Swiss soldiers was caused by brain and eardrum damage, which in turn was a result of over-exposure to the clanging of cowbells in the Alps. (So it turns out that less cowbell would have been the prescription back then.)Today, we know that nostalgia isn’t caused by brain demons or cowbells (go figure). We also know that nostalgia isn’t limited to homesick Swiss mercenaries. Instead, the phenomenon occurs all over the world, and can even be found in children as young as 7 (who are liable get nostalgic about past vacations and birthday parties).What Causes Nostalgia?Modern research has revealed that we tend to feel nostalgic for past events that 1) were personally meaningful, and 2) involved people we’re close to, like friends, family members, and significant others.As a result, events like holiday celebrations, weddings, graduations, and birthdays (which prominently feature people we’re close to) are common “destinations” for our nostalgizing.But knowing the types of memories we’re likely to recall is one piece of the nostalgia puzzle. The question still remains: What triggers nostalgia? What actually causes us to take that mental journey back to the past to visit a memory?The answer: lots of stuff.For starters, sensory inputs, like smelling a particular scent, or — per my introductory example — listening to a particular song, can trigger nostalgia.Social interactions, like meeting up with friends or family members, are another common cause. This includes getting back in touch with old friends through Facebook and other social media sites.Physical objects, such as old photos and family heirlooms, can also induce feelings of nostalgia.However, research shows that one trigger stands out among the rest as being the most common cause of nostalgia. That trigger? Negative emotion. Or, to get more specific, loneliness is the most common type of negative emotion that’s linked to inducing nostalgia. Nostalgia: Turning Bad Feelings Into Good OnesSo, if loneliness is a key cause of nostalgia, it would stand to reason that experiencing nostalgia must kinda suck. Right? As it turns out, nostalgia actually has a very positive effect on the psyche. While often triggered by negative emotions, nostalgic memories are generally happy memories, and experiencing nostalgia can have a bunch of psychological benefits. These include …Enhanced mood Increased self-esteem & feeling that your life has meaning/purposeIncreased feeling of social connectednessReduced stressPositive feeling about the futureThe bottom line: Reliving happy memories from the past can help you feel better in the present. And since these happy memories often involve people you’re close to, nostalgia reminds you that people care about you and love you, reinstilling the notion that you’re part of a bigger social sphere. (In your face, loneliness!)In a sense, nostalgia is a psychological defense mechanism, which protects you from negative emotions by reminding you of happier times.From a marketing perspective, leveraging nostalgia now makes a whole lot of sense. If your content can get people feeling nostalgic, it will also get them feeling good by extension. And when it comes to growing a loyal following of folks who love your business, creating content that makes them feel good seems like a winning strategy.Now, if you’ll excuse me, I’m going to put on some Hootie & the Blowfish, peruse some old-school Super Soakers on BuzzFeed, and hopefully finish off today as happy as a kid on Nickelodeon’s Double Dare. Thanks, nostalgia!