View post tag: SNMG1 Share this article Back to overview,Home naval-today Norwegian frigate KNM Otto Sverdrup visits Algeria during operation Sea Guardian Norwegian Navy frigate and NATO Standing Maritime Group 1 (SNMG1) flagship, KNM Otto Sverdrup, wrapped up her four-day visit to the Algerian capital of Algiers on October 19.The frigate arrived to Algiers together with Spanish Navy’s ESPS ESPS Numancia visiting the country as part of NATO operation Sea Guardian but also as part of the Mediterranean Dialogue for NATO.NATO’s Mediterranean Dialogue, which aims to contribute to the security and stability of the Mediterranean region, was initiated in 1994 and consists of seven partner nations in the region: Algeria, Egypt, Israel, Jordan, Mauritania, Morocco and Tunisia.The NATO operation Sea Guardian is a standing maritime security operation in the Mediterranean Sea, led by NATO’s maritime headquarters in Northwood, United Kingdom.“The objective of the operation is, together with relevant stakeholders in the Mediterranean region, to deter and counter terrorism and reduce the risk of other security threats in the Mediterranean,” SNMG1 commander Petter Kammerhuber said.The dialogue NATO’s Mediterranean Dialogue consists of both a political and a practical dimension, where the harbor visit in Algiers is part of the military program of the practical dimension. In addition to talks with Algerian authorities, there are also joint exercises with Algerian naval forces.“The dialogue reflects the Alliance’s view that security in Europe is closely linked to security and stability in the Mediterranean region,” Kammerhuber said. Authorities View post tag: Algerian Navy Norwegian frigate KNM Otto Sverdrup visits Algeria during operation Sea Guardian October 19, 2017 View post tag: HNoMS Otto Sverdrup
British Baker is delighted to announce the winning products in the 2019 Christmas Stars competition!Bakery experts judged dozens of festive products across eight categories, including mince pies, Christmas pudding and free-from.The winners and runners-up in each of these will be able to use the ‘Winner’ or ‘Highly Commended’ logo on all marketing materials and packs.All entries were scored ‘blind’, with judges initially unaware of the identity of the manufacturer or retailer of the products. Products were scored on a range of criteria including appearance, taste, aroma and value for money as well as innovation.“Once again, the standard of products judged in this year’s Christmas Stars awards was extremely high,” said British Baker deputy editor Amy North. “Retailers and their suppliers continue to offer festive shoppers great innovation, quality and value for money.”Christmas Cakes, Pastries & TartsWinner: Aldi Specially Selected Exquisite Christmas Cake SelectionHighly Commended: Lidl Chocolate Orange Muffin. Supplied by Cherrytree BakeryChristmas PuddingsWinner: Aldi Specially Selected 18 Month Matured Christmas PuddingHighly Commended: Aldi Specially Selected Golden Topped Christmas Wreath PuddingFestive Biscuits (Sweet & Savoury) including GingerbreadWinner: Aldi Specially Selected Charcoal & Cranberry CrackersFestive Bread including PanettoneWinner: Lidl Caramelised Red Onion & French Camembert Doughball Wreath. Supplied by Crust & Crumb BakeryHighly Commended: Lidl Turkey, Brie & Cranberry Festive Feast Hand-Stretched Sourdough Pizza. Supplied by Crust & Crumb BakeryFestive Savoury Pies & PastriesWinner: PieWich Chicken, Cranberries and Walnuts. Supplied by The Russian Food CompanyFree from Christmas BakeryWinner: Costa Black and White Wreath Cake. Supplied by CSM Bakery SolutionsHighly Commended: Co-op Free From Irresistible Hand Finished Yule Logs. Supplied by CSM Bakery SolutionsMince Pies (Sponsored by Flemings Zeelandia)Winner: Aldi Specially Selected Exquisite Mince PiesHighly Commended: Asda Extra Special Luxury Mince PiesStollenWinner: Aldi Specially Selected Stollen with Jamaican Rum
The 30-year-old Columba Laranja was arrested on the strength of an arrest warrant around 6:30 p.m. on June 7, a police report showed. The suspect was detained in the lockup cell of the Oton municipal police station. The court recommended a P72,000 bail bond for his temporary liberty./PN ILOILO City – Charged with robbery, a resident of Barangay Calamisan, Oton, Iloilo was nabbed.
The Guyana delegation in the United Kingdom (UK) has made Guyana’s case for the lifting of the greenheart import ban which was placed by UK Environment Agency (EA) in 2015.Guyana Delegation among representatives of the UK Environment Agency and Department for Environment, Food and Rural AffairsThe delegation which included Guyana Forestry Commission’s (GFC) Chairman of the Board, Joslyn Dow; EU-FLEGT Secretariat Head, Kenny David; GFC Deputy Commissioner, Andrew Mendez, of McVantahe Inc; among others, made a combined presentation to Andy Powell of the UK EA and Clare Marsden of Department for Environment, Food and Rural Affairs (DEFRA).The presentation focused on the many accomplishments of Guyana when it comes to sustainable forest practices, and the key impacts the restrictions have had on the industry and the country as a whole. It also focused on the current code of practice and the maintenance of Guyana’s biodiversity.From the presentation the delegation then sought clarification from the EA and DEFRA representatives on whether or not the FLEGT certification which will be given to Guyana in about five-six years, will be accepted for Category B timber since the UK only accepts Category A FSC 100 per cent Greenheart from Iwokrama as of 2016.They also challenged the UK EA’s stance on offering support to the country in getting FSC certification since only this is accepted but is costly. Further, they asked what can be done between now and the time FLEGT certification starts to restore trade between the two countries.From the presentation, the EA and DEFRA representatives clarified that they did not consider the restrictions a ban; though conceding that standards had acted as a barrier to imports. They also shared that more needs to be done in terms of awareness and thus far, they have met with some of their suppliers to clarify their position on this.Overall, the UK EA was very impressed by the presentation and noted that the information was very useful in clarifying the negative perception of timber from Guyana’s forests. Guyana will now have to await feedback from the UK EA on moving forward as they consult superiors and make recommendations.The greenheart restrictions were introduced by the EA in the UK in 2015. Then it was claimed that proof of sustainable sourcing of the forest product was inadequate, and this has since resulted in a drastic decrease in export of the product to the UK. In December 2016 the EA relaxed the restrictions on greenheart, but only began to accept Category A FSC 100 per cent Greenheart from Iwokrama.The Guyana delegation is confident that this direct engagement will lead to greater relaxation of the restrictions and lead to increased access to the United Kingdom market for producers and exporters of greenheart forest producers.
South Africa’s top two women tennis players met in the first round of the US Open on Wednesday, but the match carried very different significance for SA number one Chani Scheepers and number two Chanel Simmonds. After her 6-0, 6-2 defeat of Russia’s Nina Bratchikova, Simmonds faced Taylor Townsend. “I played what was probably the biggest ‘grind’ match of my life,” she reckoned of her 6-2 2-6 7-5 win. Simmonds said her experiences at the US Open had been positive and she was thrilled with her performances, especially in the qualifying rounds. For Scheepers, it was an opportunity to get back on track after a season undermined by injury in which she has slipped to 85th in the world rankings. For Simmonds, ranked 165th in the world, it was about enjoying her first qualification for a Grand Slam event. ‘A crunch match’Afterwards, Scheepers said she was pleased to have come away with the win. “It was a big opening match. When I saw we had drawn each other I knew it was going to be a crunch match,” she said. SAinfo reporter 29 August 2013 The 29-year-old Scheepers and the 21-year-old Simmonds had never previously met, but the result ultimately went with the world rankings, with Scheepers emerging a 2-6, 6-2, 6-1 winner after an hour and 39 minutes. “Chanel is a great striker of the ball and has a great future ahead of her.” ‘I felt confident’“Going into my second round qualifier, I felt confident, and even though my opponent was carrying an injury, I was pleased with the way I played and won the match.” On winning her opening match against Renata Voracova of the Czech Republic, she said: “I played a very good match in the opening round of qualifying, a tight match where I won important points. ‘I played so well’Reflecting on her clash with Scheepers, Simmonds said she had started well and found it hard to believe that she had won the opening set 6-2 in less than 30 minutes. “I played so well in that opening set. The two very long games in the second set which I lost changed the momentum and gave Chani the confidence to split sets and run away as the winner.” “Playing an American in New York is never easy as you have to play the player and the crowd. I had to fight back from 1-4 down in the decider against Taylor to win and qualify, so that felt real good.” Scheepers will face former world number one and sixth-seed Caroline Wozniacki of Denmark in the second round. Good newsScheepers said Simmonds’ qualification for the US Open was also good news for South African tennis. “For far too long I have been the lone South African woman carrying the rainbow flag in the singles at the majors. I’m happy that Chanel has made this breakthrough, and I think it is great that Chanel and I could represent our country, not only in the major, but at the same time. I hope to see her in more majors.” “Chanel is playing some great ball and got to the final of the Soweto Open on the hard courts, which she likes, so for me, it was a good win, especially coming back from a shaky and nervous start.
For three decades my friend was a successful salesperson. He was gregarious, charismatic, and charming. His method was to develop a personal relationship with his clients that was very much a friendship. He would invest his time and his money in that friendship. If his clients wanted tickets to the game, he’d buy them tickets. If his clients needed some present for their children, he’d acquire it for them. He spent money on lunches, dinners, golf outings, and other things that deepened his friendship.When we had lunch, he said to me, “My sales are terrible. I don’t understand. I am doing what I have always done, but it isn’t working.”The reason that my friend’s approach quit working is because he did nothing to create economic value. His friendship and his willingness to spend money buying things to please his clients is no longer enough to win their business or their loyalty. The world changed, but my friend did not recognize those changes and, worse still, he did not change with it. He did not shift his focus to the areas where he can create value for his clients.Your client relationships are still built on your being known, liked, and trusted. But the fundamental questions have changed.Known: It isn’t enough to be known. It’s what you are known for. What are you known for? Are you known for your ability to deliver some result? Are you known for solving some problem? Are you known for your business acumen and your situational knowledge? Are you known for creating value?Liked: It isn’t easy to buy your client’s business anymore. You still need to be liked. But being liked means something different. It doesn’t hurt to be gregarious, charismatic, and charming. But your client is trying to make a decision as to what it’s going to be like to work with you long-term. The decision they are making is what it’s going to be like to have you on their team. Are you like having a great new team member? Are you going to be easy to work with? Is the rest of their team going to want to work with you?Trusted: Great relationships, business or personal, are built on the foundation of trust. My friend’s willingness to spend money now subtracts from trust. It looks and feels unethical. It isn’t unethical for my friend to spend his own money, but it often can be for the person who accepts his gifts. The trust that you need is built on your ability to keep your word and your ability to delivering the outcome your client needs. How do you enable your clients to trust you? What do they need to trust you to do?It is still known, liked, and trusted. But what these words mean has changed. You have to change, too.
Originally published Dec 9, 2011 1:30:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it’s also a great way to gain insights for generating leads from LinkedIn.To access the Group Statistics for a specific LinkedIn group, browse to the group and click ‘More’ in the group’s top navigation. Then click ‘Group Statistics’ from the drop-down menu.LinkedIn Group Statistics doesn’t only tell you how many members are in a group or how active those members are; it also gives you other key insights about the group’s members such as locations, seniority, function, and industry.This information can be massively beneficial if it’s used right. Here are 4 ways you can use LinkedIn’s Group Statistics to optimize your business’ lead generation efforts.1. Spend Time in Appropriate Groups to Establish AuthorityParticipating in group discussions can help you grow your company’s reach, but if you join a group with employees mostly working in IT and you’re trying to sell a product to management consultants, you’ll be wasting precious time you could have spent elsewhere. Sometimes a group’s title can be deceiving, but by using the statistics tab, you can easily determine if a group is right for you. More importantly, you can see if a group is active and whether it is worth your time to join and participate.As you establish yourself as a thought leader in the right group, you’ll be able to gain authority. From there, you’ll have the ability to introduce fellow group members to interesting and helpful blog posts, ebooks, and webinars on your site, and convert appropriate group member prospects into leads!2. Better Target Your LinkedIn AdsAds on LinkedIn can be super effective, but if you really want to optimize your ad spend on LinkedIn, you should have awesome targeting set in place. The problem is, many people rely on hunches rather than data when figuring out how to target their ads. Using LinkedIn’s Group Statistics can be a great way to leverage valuable data and maximize your spend.3. Create Better Targeted LinkedIn Product PagesDid you know that you can segment and target your LinkedIn Company Products Page? It’s a really nifty feature, and it can be a great way to increase the likelihood that people visiting your page will convert into leads. The Group Statistics feature can guide you in how to best segment your Products Page on LinkedIn. For example, if you’re looking at a group with 50,000 members and 25% of members are the owner of their company and another 25% are managers at a company, it may make sense to spend some time changing the copy on your product page to tailor to each of these audiences. You may also want to place different offers that appeal to the different needs of these two audiences on each of these targeted pages. After all, an owner and a manager do have different needs.4. Collect Insights for Generating Leads Outside of LinkedInYou can almost think of appropriate LinkedIn Groups as a sample size of your prospects to figure out who they are and what they’re looking for. Perhaps you’re trying to sell banking and finance software and don’t know who your core audience is or where to find them. Looking at LinkedIn Groups, you’d notice that there’s a Banking and Finance Technology group that has over 30,000 members, most of which are international. You could then use those insights to inform your other marketing efforts. Maybe you could build a Google AdWords campaign that’s geo-targeted to the areas that matter, blog about international news, and make sure that your social media updates take international time zones into consideration.LinkedIn has always been a great social media platform for generating leads, but with Group Statistics at your fingertips, you now have the ability to leverage LinkedIn’s potential in other marketing channels as well. Think of LinkedIn Group Statistics as free marketing data that doesn’t have to live in solitary confinement on LinkedIn. Those insights can be applied anywhere, and as an inbound marketer, that’s a pretty lethal weapon to have.What other interesting ways can you leverage the insights from LinkedIn Group Statistics.
Have you ever attended live or viewed an online TEDTalk? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes, a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks.It’s a brilliant move; who doesn’t love a good, insighful quote? We’ve been scouring the TED Quotes today and wanted to highlight some of our favorite ones from the technology, internet, management, and business categories. These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. Enjoy!TED Technology Quotes1) Clay Shirky: Time Warner has called and they want us all back on the couch, just consuming — not producing, not sharing — and we should say, ‘No.’ Tweet This! (Watch the TEDTalk)2) Ian Ritchie: [Tim Berners-Lee] told me about his proposed system called the ‘World Wide Web.’ And I thought, well, that’s got a pretentious name. Tweet This! (Watch the TEDTalk)3) Roger Ebert: Because of the rush of human knowledge, because of the digital revolution, I have a voice, and I do not need to scream. Tweet This! (Watch the TEDTalk)4) Evan Grant: Everything gives out some kind of data, whether it’s sound or smell or vibration. Tweet This! (Watch the TEDTalk)5) Aaron Koblin: An interface can be a powerful narrative device. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories. Tweet This! (Watch the TEDTalk)6) Ze Frank: On street corners everywhere, people are looking at their cell phones, and it’s easy to dismiss this as some sort of bad trend in human culture. But the truth is life is being lived there. Tweet This! (Watch the TEDTalk)7) Nicholas Christakis: Social networks are these intricate things of beauty, and they’re so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve. Tweet This! (Watch the TEDTalk)8) John Underkoffler: That’s the old way, that’s the old mantra: one machine, one human, one mouse, one screen. Well, that doesn’t really cut it anymore. Tweet This! (Watch the TEDTalk)9) David Agus Quoting Andy Grove: No technology will win. Technology itself will win. Tweet This! (Watch the TEDTalk)TED Internet Quotes10) Clay Shirky: We are in a world where most American citizens over the age of 12 share things with each other online. Tweet This! (Watch the TEDTalk)11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Tweet This! (Watch the TEDTalk)12) Adam Ostrow: By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. The one thing that all of them have in common is that they’re going to die. Tweet This! (Watch the TEDTalk)13) Eli Pariser: Facebook was looking at which links I clicked on, and it was noticing that I was clicking more on my liberal friends’ links than on my conservative friends’ links. And without consulting me about it, it had edited them out. They disappeared. Tweet This! (Watch the TEDTalk)14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Along came the Internet and it swept them out of the way, and it allowed all of us to connect together, and it was awesome. But that’s not actually what’s happening right now. Tweet This! (Watch the TEDTalk)15) Eli Pariser: Your filter bubble is your own personal, unique universe of information that you live in online. What’s in your filter bubble depends on who you are, and it depends on what you do. But you don’t decide what gets in — and more importantly, you don’t see what gets edited out. Tweet This! (Watch the TEDTalk)16) David McCandless: Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. Tweet This! (Watch the TEDTalk)17) Stephen Lawler: We’re so constrained by browsing the Web, remembering URLs, saving favorites. As we move to search, we rely on the relevance rankings, the Web matching, the index crawling. But we want to use our brain! We want to navigate, explore, discover information. Tweet This! (Watch the TEDTalk)TED Management Quotes18) Stanley McChrystal: Leaders can let you fail and yet not let you be a failure. Tweet This! (Watch the TEDTalk)19) Elizabeth Lesser: Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen. Tweet This! (Watch the TEDTalk)20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings. Tweet This! (Watch the TEDTalk)21) R.A. Mashelkar: An innovator is one who does not know it cannot be done. Tweet This! (Watch the TEDTalk)22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Tweet This! (Watch the TEDTalk)TED Business Quotes23) Jacek Utko: There is no reason — no practical reason — for newspapers to survive Tweet This! (Watch the TEDTalk)24) Tim Harford: Ten percent of American businesses disappear every year. … It’s far higher than the failure rate of, say, Americans. Ten percent of Americans don’t disappear every year. Which leads us to conclude American businesses fail faster than Americans, and therefore American businesses are evolving faster than Americans. Tweet This! (Watch the TEDTalk)25) Lisa Gansky: A brand is a voice and a product is a souvenir. Tweet This! (Watch the TEDTalk)Which TEDTalk quote inspires you the most? Topics: Marketing Experts Originally published Feb 14, 2012 5:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nonprofit Marketing The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation Y. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen Y and nonprofit organizations.The 2013 report was no exception. The 2013 Millennial Impact Report shows that “Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it. The first finding is the most important to focus on when thinking about your marketing and fundraising strategy: “Millennials prefer to connect via technology.”More specifically, they want to connect with your organization through your website first and foremost, as well as through social media, your blog, and email. I am going to focus on the first channel — your website — by providing 9 tips to optimize your nonprofit’s website to engage with this younger, eager to give generation, online.1) Keep your website up-to-date.75% of Millennials that were surveyed said their biggest pet peeve about organizations’ websites is that they were not kept up-to-date with relevant news, events, and content. If you have a blog and your last post is from over a month ago, it’s time to write a new post.Also, keep your volunteer opportunities, event calendar, contact information, and annual reports up to date on your website. This is where individuals are coming first to find information about your organization. If it is not accurate or up to date, Millennials are most likely not going to go looking for it elsewhere and will give up on connecting with your organization. 2) Explain exactly what your organization does.“Think of your website as the foundation for your organization.” In the past, your organization may have relied on newspaper ads, direct mail, and cold calling to inform the public about your mission. These days, individuals are finding information about your organization online in their own time. When they do search for information about a cause related to yours, your nonprofit’s website should be the first place they go to for information. Make sure your purpose and/or mission is front and center on your homepage. If this information is difficult to find within 30 seconds of visiting your website, it’s likely these interested individuals will leave.Of course, make sure you also follow the basic search engine optimization (SEO) tactics to ensure your website and/or blog is found in relation to relevant search keywords and phrases.3) Show the proof of your past impact.Communicating to your website visitors what your mission is and what you do isn’t enough if you want to convert these individuals into actual supporters. They want to see the proof of your past work if you’re not a new organization.If you are a new nonprofit, explaining where a supporter’s funds or time volunteered is going to go is equally, if not more, important. Hiding your annual reports in your homepage’s footer or behind several pages isn’t helpful for those looking for results. Instead, incorporate your annual report into your homepage, whether by creating a call-to-action to download the most recent version, or a sliding banner that shows stats from your report. Make sure your reports are easily accessible and, if you have some design resources, as visual and interactive as possible.You have the results of your work. Why not show them off? Millennials want you to brag!4) Allow constituents to connect with you on social media.The number one action — identified by 50% of the Millennials — taken on your website is to connect with you on social media. Make sure your social media icons are prominent and above the fold. If you are only on one or two social networks — say, just Facebook — that’s perfectly fine. But making it easy to connect with your organization through different channels is important when interacting and attracting Millennials to your cause.Millennials are more likely to volunteer their time and give more frequently, so you need to attract them to your organization through the channels they use most frequently. It also provides you with another way to communicate with those that may not be ready to support your organization, but do want to learn more.5) Make it easy to give.The second most common action a Millennial takes on your website is making a donation. 46% of survey respondents say they go to an organization’s website to make a donation. So while you may have a prominent donation button, make sure the process of making a donation is easy, too.If it takes more than two clicks to get to your donation page, your donation process isn’t as easy as it could be. Whether it’s eliminating the number of pages needed to go through or switching to another donation tool that’s more user friendly, keeping the donation experience in mind when selecting a donation processor is just as important as having the button itself. Consider looking for a tool with customizable form fields as well so you can collect only the most important information and minimize the time it takes to make a donation.Test it out yourself; see how many clicks and minutes it takes you to make a donation online to your nonprofit. If it takes more than 2-3 clicks and/or 3 minutes, it’s not easy.6) Tell stories on your blog.The third action taken most by Millennials on a nonprofit’s website is reading a blog article. 46% of Millennials are looking for information about your organization on your blog. They want to hear the stories of those involved with the organization and who the mission has impacted. A blog is a great way to show the proof of your past work as well as your impact. It can also help drive traffic to your main website, which you can link to in your blog posts.Incorporating calls-to-action to “Volunteer” or “Fundraise” in the side bar of your blog is a great way to drive conversions and new supporters. A blog is a great tool to share information to a large audience on a consistent basis. 7) Make sure its mobile friendly.83% of survey respondents say they own a smartphone, and a majority of them use their phones to read emails and articles from nonprofits. “They also like it best when organizations have mobile-friendly websites (80%) and provide news and action-oriented headlines that link to more information or next steps (59%).”If your website and emails are not mobile optimized, they should be. If you are redesigning your website or looking for a new email service provider, keep their mobile capabilities on the top of your “must haves” list. If you ignore this channel, you will lose traffic to your website more and more each year for the foreseeable future.8) Provide a personal and emotional connection.During user testing conducted for the Millennial Impact Report, many responded that “joining an organization rests on emotional responses to want to join and give to the cause.” If you cannot connect your potential supporters to your cause emotionally, whether through storytelling or showing your impact, you’re leaving out one of the key components to why people give and fundraise. Individuals connect to a cause because they can see who is being impacted, and they give when they can see how a small or certain amount of money will do x, y, or z. Don’t let all your hard work go to waste. Show the personal impact your organization makes every day and let others connect with it.9) Keep it simple and visual.One of the most important aspects of an engaging website is to keep it simple, and to-the-point. When was the last time you read the three paragraph explanation on a website of what an organization or business does? Instead, focus on a succinct phrase or statement for your homepage, telling a new visitor exactly what you do and why. This can be done with words over an image, or a short video. Whatever you do, keep it to-the-point and easily digestible.Also, try to avoid generic stock photos, and use images from your past event, trips to the field, or project sites. The more authentic the images, the better.Image credit: realitymyth Originally published Sep 7, 2013 3:00:00 PM, updated February 01 2017 Topics:
Originally published Nov 13, 2013 11:00:00 AM, updated February 01 2017 The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look like I used Microsoft Paint? Would my boss like the ebook? Would the results from the ebook actually pay off the time I invested in it?Yup, I was terrified … but there really was no reason to be. I’m going to let you in on a secret here: You are not the first person in the world who has ever needed to create an ebook. In fact, there are lots of resources and templates available to you to help you cut down on the time, effort, and budget you’re going to put into your ebook. The problem? These resources and templates are scattered all over the internet, so the time you’re saving on the content creation is used up in finding them. To make sure that your ebook creation is as painless as possible, we decided to compile these resources all in this blog post. You should have no problem creating an ebook after checking out all of these templates, blog posts, and free resources. So take a deep breath and relax — we’ve got you covered. Here’s everything you need to create an awesome ebook.Get started with a free ebook template.If thinking about design makes you go into a sweat or you’re on a really tight deadline for an ebook, you better download one of these five free ebook templates. That way, before you put a word down on paper, you’ve got a beautifully designed layout that’s ready to adapt to pretty much any page layout you want to have in your ebook.If you find that you want tweak the layout or color or pretty much any other design aspect, you can edit the templates in both PowerPoint and InDesign. If I had had a flexible, no-hassle template back when I created my first ebook, 99% of my worries would have evaporated on the spot. So go on, download your free ebook templates here.Write, write, write.Once you have a set template, you’ve got to actually write the thing. Awesome, right? If you’re an inbound marketer who loves to write, that sounds like a dream … but if you’re one of our numbers-focused friends, this could be the part you’re dreading. First things first: You need a working title. This is a very rough (and definitely not final) title that should give you a direction to write, and that’s about it. Don’t try perfecting it just yet — that’ll come later. Next, if you’re feeling a bit stuck on what you should actually write in your ebook, follow the tips outlined in this blog post. You shouldn’t be using flowery or jargony language — your readers’ eyes will glaze over and there could be a serious possibility of nappage. If you’re having trouble making your writing sound down-to-earth, try reading it aloud and mending parts that sound funky.After you’re all done writing the copy of the ebook, you’ve got to turn your working title into a finalized, kick-ass title. That title could be the make or break of someone downloading your ebook, so make sure you’ve done your due diligence coming up with it. If you need help, check out this simple formula for thinking of amazing titles.Install custom fonts.If you’re going to be distributing your ebook in a PDF format (which you should, most of the time), you should definitely try to spruce things up with custom fonts. Though a small detail of your ebook design, custom fonts can make a big difference in how your ebook is perceived. People recognize the fonts they’ve seen their whole life: Fonts like Arial or Times New Roman aren’t going to look fresh compared to a custom font.Try choosing two different typefaces for your ebook: one for headers and one for body copy. Of course, there are lots of free fonts out there you can try — check out this post to see 28 gorgeous fonts you can try. Then, if you want help installing fonts, here’s a quick step-by-step to walk you through the process.Support your written content with abstract icons.Okay, now your text is pretty much set — it’s been written and designed — so now it’s time for you to start adding in visuals to make your content more scannable and easy to understand.With abstract concepts, using icons to convey your idea is a great idea. Since icons aren’t as realistic, you can use them in ways that just won’t work for stock photos. For example, check out the image on this landing page — it’s a set of icons. An actual photo of an editorial calendar (most likely a photo of Excel pulled up on your computer) isn’t that engaging … but those icons are.So if you’re looking to spice your abstract concepts with a set of free icons, look no further: Here are 135 free icons you can use in your marketing.Add stock photos to help support the rest of your text.For the parts of your ebook that aren’t quite that abstract, stock photos (the non-cheesy variety) can be a great addition to visually tell your story. Want to know how you should and shouldn’t be using stock photos? Check out this SlideShare that focuses on the biggest dos and don’ts for using stock photos. Then, just make sure you’re not doing those don’ts. Deal?But wait … aren’t we forgetting something here? Stock photos can be expensive — not an expense every boss wants to approve. Enter our free stock photo collections, featuring general, business-themed, and holiday stock photos. Check ’em out, download ’em, and use ’em whenever and wherever you want — including within your ebook or even on your ebook’s accompanying landing page. Seriously, go wild.Link to internal and external content using UTM parameters.I like to think of ebooks as really long blog posts that group sections into chapters. Obviously, that’s a very simplified version of an ebook, but thinking that way makes me think more about the ebook reader experience. When people read on their computers, their reading habits don’t necessarily change — they want to click links, scan, and maybe even jump to additional sections. So you should make it easy for people to do just that by linking to external content like your blog posts or even linking to other sections in the ebook. All of that should be easy to do in your PDF software. If you want to track to see which external links people are clicking on, be sure to add UTM parameters to the end of those URLS (here’s a quick tutorial in case you want to know how). Unfortunately, you’re not going to be able to track clicks on internal links as those internal document links aren’t connected to your website analytics, but they still help make your content easier to read.Make the content shareable.Besides clicking around on links to learn more information, people have become so accustomed to sharing any content they enjoy through social media — and you want your ebook to be one of those super shareable pieces of content.How do you get people to share your ebook, you ask? You gotta get right up in their face and ask for it. Use social media share buttons on every page in your ebook — that way, if people find something they would like to share within the ebook, they don’t even have to leave the page to post it. If you are using the free ebook templates, share buttons are already integrated into them — you just need to link up those buttons. If you don’t have share buttons in your ebook already or want to spruce up those share buttons in the template, check out one section of the free icons download called “social icons.” Then, hyperlink those icons according to the above instructions and you’re good to go!Work readers down your marketing funnel.Okay, you’re ebook is about 80% done at this point. Like any other piece of content you create, your ebook should have a call-to-action (CTA) at the end — but it should lead to a piece of content that will bring readers further down your marketing funnel. This means that if someone has downloaded your ebook, they’re already a lead — so you’ve got to try to convert them to become closer and closer to becoming a customer.This CTA could lead to a product demo, trial, free consultation, or even a collection of case studies. Regardless of what you’re going to link to, just know that the CTA at the end of an ebook should lead to content that will help someone become a customer of your company. To get people to click on that CTA, you need to make sure its got all of the key components of a clickable CTA. To make sure you’re not missing anything during the design process, here are some CTA templates you can download and a handy checklist you can follow when customizing those CTA templates.Give it a good ol’ edit.Last, and certainly not least, you have to give your whole ebook an edit — both for copy and design. Obviously, you want to make sure grammar, spelling, and formatting are all consistent and your objects are aligned and color-coordinated … but that’s just scratching the surface of editing.Whether you decide to self-edit (which I strongly suggest not doing) or enlist the help of a coworker to give it the editing it deserves, you can use the ultimate editing checklist to make sure you’re sending out polished and quality content into this world. At the very least, you’ll save yourself a facepalm down the road when you realize an egregious error fell through the cracks because the ebook was never edited.And that’s about it! With all of these resources, you should be well on your way to creating an ebook that your leads love — and convert on. Do you have any ebook creation tips? Share yours with us in the comments below. Don’t forget to share this post! 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