Rector Smithfield, NC Associate Priest for Pastoral Care New York, NY An Evening with Presiding Bishop Curry and Iconographer Kelly Latimore Episcopal Migration Ministries via Zoom June 23 @ 6 p.m. ET Rector Collierville, TN Tags Environment & Climate Change Rector and Chaplain Eugene, OR Rector Martinsville, VA Assistant/Associate Rector Morristown, NJ Submit an Event Listing Por David PaulsenPosted Mar 14, 2017 Join the Episcopal Diocese of Texas in Celebrating the Pauli Murray Feast Online Worship Service June 27 Youth Minister Lorton, VA Associate Rector Columbus, GA Featured Jobs & Calls Associate Rector for Family Ministries Anchorage, AK In-person Retreat: Thanksgiving Trinity Retreat Center (West Cornwall, CT) Nov. 24-28 The Church Pension Fund Invests $20 Million in Impact Investment Fund Designed to Preserve Workforce Housing Communities Nationwide Church Pension Group Submit a Press Release Episcopal Charities of the Diocese of New York Hires Reverend Kevin W. VanHook, II as Executive Director Episcopal Charities of the Diocese of New York Rector Shreveport, LA Press Release Service Remember Holy Land Christians on Jerusalem Sunday, June 20 American Friends of the Episcopal Diocese of Jerusalem TryTank Experimental Lab and York St. John University of England Launch Survey to Study the Impact of Covid-19 on the Episcopal Church TryTank Experimental Lab Seminary of the Southwest announces appointment of two new full time faculty members Seminary of the Southwest Director of Administration & Finance Atlanta, GA Curate (Associate & Priest-in-Charge) Traverse City, MI Rector Albany, NY Rector Bath, NC Director of Music Morristown, NJ Inaugural Diocesan Feast Day Celebrating Juneteenth San Francisco, CA (and livestream) June 19 @ 2 p.m. PT Rector Hopkinsville, KY Canon for Family Ministry Jackson, MS The Church Investment Group Commends the Taskforce on the Theology of Money on its report, The Theology of Money and Investing as Doing Theology Church Investment Group Ya no son extranjeros: Un diálogo acerca de inmigración Una conversación de Zoom June 22 @ 7 p.m. ET Assistant/Associate Priest Scottsdale, AZ Bishop Diocesan Springfield, IL AddThis Sharing ButtonsShare to PrintFriendlyPrintFriendlyShare to FacebookFacebookShare to TwitterTwitterShare to EmailEmailShare to MoreAddThis Rector Belleville, IL Priest-in-Charge Lebanon, OH Rector/Priest in Charge (PT) Lisbon, ME Rector (FT or PT) Indian River, MI New Berrigan Book With Episcopal Roots Cascade Books Submit a Job Listing James Colby, miembro de la iglesia episcopal de San Lucas en Jamestown, Nueva York, habla el 8 de marzo en una presentación de la profesora Sherri Mason como parte de una serie de conferencias auspiciadas por GreenUp Jamestown. Foto de GreenUp Jamestown, vía Facebook.[Episcopal News Service] Pascua cae menos de una semana antes que el Día de la Tierra este año. Esa cercanía es más que un hecho del calendario para la iglesia episcopal de San Lucas [St. Luke’s Episcopal Church] en Jamestown, Nueva York. Es un doble llamado a lo que el Rdo. Luke Fodor define como “cuidado de la creación”.La congregación de San Lucas está en el centro de un proyecto comunitario que se inició esta Cuaresma llamado “Reverdecer Jamestown” [GreenUp Jamestown], el cual mezcla la espiritualidad cristiana con la mayordomía medioambiental. La lista inicial de los eventos de GreenUp está llena de conferencias de temática ecologista y debates de panel coordinados con la ayuda de varias organizaciones asociadas en la ciudad. [La serie] concluye con un programa el Día de la Tierra el 22 de abril, aunque Fodor espera que el alcance y el apoyo sigan creciendo.“Cuanto más podamos … conectarnos de nuevo con nuestros orígenes, tanto más sanos seremos, no sólo en nuestros cuerpos, sino en nuestros espíritus”, dijo Fodor.Esa conexión es más que teórica, dijo él. “Cuando un sacerdote dice el Miércoles de Ceniza: ‘venimos del polvo y al polvo volveremos’, eso significa la tierra’”, añadiendo que gran parte de la sociedad moderna se ha alienado de nuestra biología terrestre. Fodor también lamenta que aunque celebramos la liturgia cristiana con fundamentos agrícolas, hayamos perdido el contacto con la manera en que los alimentos llegan a nuestra mesa.“La gente no tiene una idea cabal del cuidado de la creación, de manera que debemos hacer algo”, arguyó Fodor.Esto de “hacer algo” no encabezaba su lista de prioridades cuando Fodor se mudó por primera vez al oeste del estado de Nueva York hace tres años para asumir la rectoría de la iglesia episcopal en esta ciudad del Cinturón del Óxido conocida tradicionalmente por sus fábricas de muebles.La vieja pasión de Fodor por el medioambiente ya había comenzado a ceder ante su rutina diaria. Como un hombre más joven en la ciudad de Nueva York, iba en bicicleta a todas partes, se preocupaba de reciclar y cuando él y su esposa se convirtieron en padres, eligieron usar pañales de tela en lugar de los desechables que obstruyen los muladares.Algunos de esos hábitos empezaron a cambiar cuando Fodor comenzó a atender una iglesia suburbana de Long Island, empezando por una creciente dependencia del auto, en lugar de la bicicleta. Pero en Jamestown él encontró una ciudad más cercana a la naturaleza y a las creaciones terrenales de Dios de lo que podría sugerir su pasado industrial y manufacturero.Fodor señalaba una de las grandes atracciones de Jamestown, el lago Chautauqua, una joya natural situada en el oeste de la ciudad. La región es también una popular ruta de aves migratorias y el hogar natal de Roger Tory Peterson, el renombrado naturalista y pintor de aves. Jamestown ha celebrado el Día de la Tierra desde el comienzo, en 1970, cuando Stan Lundine, que eran entonces alcalde, ayudó a coordinar un espectáculo que conllevaba la exposición de varias toneladas de basura para ilustrar la mucha polución que cae sobre la ciudad. El truco publicitario atrajo la atención nacional.“Aquí hay una auténtica historia de ambientalismo”, dijo James Colby, un miembro de San Lucas que ha estado trabajando con Fodor para llevar adelante GreenUp.Colby, de 66 años, está jubilado después de trabajar como conservador para la Galería Weeks en la Universidad Comunitaria de Jamestown, y una de sus contribuciones a GreenUp será coordinar una instalación de arte en San Lucas, de más de 4 metros de altura, hecha de tarros de vidrio iluminados. Pero eso se prepara para el próximo año. En este primer año, él y Fodor se proponen fundamentalmente despertar una mayor conciencia medioambiental en la comunidad al tiempo de captar a muchos colaboradores, entre ellos al Instituto de Historia Natural “Roger Tory Peterson” , el Centro “Robert H. Jackson” y el Centro Audubon de Jamestown.San Lucas, pues, es “una especie de organización central con radios que alcanzan a personas que ya trabajan a favor del medioambiente”, dijo Colby.James Colby y Sherri Mason posan para una foto en el evento del 8 de marzo auspiciado por GreenUp Jamestown. Foto de GreenUp Jamestown, vía Facebook.El evento inicial de la serie de conferencias de GreenUp, que se celebró el 8 de marzo en la biblioteca pública de Jamestown, fue una presentación de Sherri Mason, una profesora de química en la Universidad Estatal de Nueva York en Fredonia. Fodor dijo que unas 100 personas habían venido a escuchar la plática de Mason acerca de su investigación sobre los Grandes Lagos y el legado medioambiental de la escritora Rachel Carson.Se eligió la biblioteca como el lugar donde presentarle el proyecto a la comunidad, para no limitarlo a la iglesia. Aun así, antes de asistir a la presentación de Mason, unos 25 feligreses participaron con Fodor en un breve oficio en la capilla de San Lucas, en el cual pidieron perdón por los pasados abusos del medioambiente cometidos por la humanidad y prometieron comprometerse de nuevo a ser mayordomos de la Tierra.Fodor dirigirá los próximos dos programas de la serie GreenUp, el 15 y el 22 de marzo, en San Lucas. Uno destacará a los santos celtas como modelos de “espiritualidad verde” y el otro ahondará en el libro de Génesis en busca de una respuesta a la pregunta: “¿Propuso Dios realmente la dominación humana de la creación?”El presidente del Instituto “Roger Tory Peterson” está programado para hablar el 29 de marzo en la iglesia acerca de la “naturaleza urbana” de Jamestown, y la serie de conferencias cuaresmales concluye el 5 de abril con otra presentación en la biblioteca, esta vez un panel para debatir el libro Bajo el viento marino [Under the Sea-Wind] de Rachel Carson.Hay programados otros eventos después de la serie de Cuaresma, entre ellos una velada de oración, arte y música el Día de la Tierra en San Lucas.En este primer año, la diversidad de temas y las organizaciones comunitarias se hizo a propósito, explicó Colby. “Lo que intentamos hacer este año es darle a todo el mundo una parte”. El futuro de GreenUp Jamestown puede conllevar el hacerle frente a ciertos proyectos y asuntos con mayor atención, tales como apoyar los empeños de limpieza en el lago de Chautauqua o la promoción de la energía solar y otras fuentes de energía renovable.Colby, que ya tiene suficientes paneles solares en su casa para atender a sus propias necesidades energéticas, afirma que el cambio climático es “el mayor desafío a que nos enfrentamos”.“Creo que, como cristianos, es una obligación hacer avanzar la sociedad y una energía limpia y renovable es una de esas áreas”, afirmó.— David Paulsen es redactor y reportero de Episcopal News Service. Pueden dirigirse a él a [email protected] Traducción de Vicente Echerri. Priest Associate or Director of Adult Ministries Greenville, SC Rector Pittsburgh, PA This Summer’s Anti-Racism Training Online Course (Diocese of New Jersey) June 18-July 16 Missioner for Disaster Resilience Sacramento, CA Una congregación episcopal lidera el empeño para hacer ‘reverdecer’ una ciudad del Cinturón del Óxido en el oeste de Nueva York Featured Events Rector Tampa, FL Curate Diocese of Nebraska Family Ministry Coordinator Baton Rouge, LA Cathedral Dean Boise, ID Episcopal Migration Ministries’ Virtual Prayer Vigil for World Refugee Day Facebook Live Prayer Vigil June 20 @ 7 p.m. ET Rector Knoxville, TN Assistant/Associate Rector Washington, DC Advocacy Peace & Justice, Virtual Celebration of the Jerusalem Princess Basma Center Zoom Conversation June 19 @ 12 p.m. ET Course Director Jerusalem, Israel Rector Washington, DC
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8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hosting Related Posts curt hopkins Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… If you found those “Day in a Life” books fascinating, you may find YouTube’s latest experiment, Life in a Day, equally interesting. If on the other hand, you found them disappointingly insipid, this may not be your bag. Life in a Day is being marketed as a “user-generated feature film shot in a single day.” The creators are asking people around the world to upload their quotidian videos to a YouTube channel. The director, Kevin MacDonald (“The Last King of Scotland”), will cut it together.Produced by Ridley Scott, the director of “Black Hawk Down,” “Gladiator” and “Blade Runner,” the film is also planning to fold in video from cameras given to people (including NGO workers) in “remote” places. Presumably, all the video is supposed to have been shot on July 24. However, as a clock on the YouTube Channel indicates, contributors have until the end of the month to upload that video. Whose life is it anyway? One of the key issues with a project like this is how honest the filmmakers are about how much of their sensibilities and values inflect the project. The other is, simply put, how interesting it will be as a film. To these issues should probably be added the effect Google will have on the how and why of the film. Google, which owns YouTube, is deeply involved with its production. It’s difficult to say how hands-off a company when it has an opportunity to leave its fingerprints on a Ridley Scott movie. Merely by spearheading it and influencing its manner of gathering and distribution it’s already done a great deal of that.No, but seriously. A day in whose life? The film has been pre-accepted into the Sundance Film Festival. It has been reported that the contributors whose videos are used will not be paid, but the film will not be sold to a studio either. Instead, it will be available for viewing on YouTube. 20 contributors will be brought to the Sundance premiere, apparently.Frankly, it’s difficult to imagine how the film is going to capture an average day in anyone’s life, much less the whole of a day for everyone. Among the many elements that will inform the shape of the finished product are the following. It’s being produced by an action movie directorContributors are required to abide by YouTube’s TOSThe film has been pre-approved by one of the world’s leading money factories for new moviesIt looks like it will be larded with self-consciously authentic video from remote places*It seems more likely that a film about a specific time and definitely place by a single filmmaker might have a better chance of universality than a documentary about everyone by anyone. But we will, quite literally, see about that. Tags:#Real World#user-generated content#web *Just for the record: I’m reasonably certain that Namibia doesn’t seem remote to the folks in Windhoek. And G-d protect us from a Dreadlock J. Collegestudent’s paternalistic videos of Haiti or Cornelius Jamcrumpet III’s fearless footage of himself hugging the Mashantucket Pequots!
Lead Generation This blog post was inspired by and partially excerpted from our latest ebook, How to Execute Inbound: Three Lead Generation Success Stories. For deeper dives into the real-life applications of inbound marketing and how they can solve common problems faced by marketers — Enterprise marketers, in particular — download your free copy of the ebook.Remember the last marketing revolution? A clever tagline, a catchy song, or a funny commercial could make or break your brand. Sure, consumers still appreciate these light-hearted things, but they’re simply not compelling enough to have prospects reaching for their wallets.No one wants to be the dinosaur that gets left behind as industry standards change. But 2013 just might be the year of the mass dino exodus, as marketing executives everywhere are realizing the importance of delivering targeted, personalized content through inbound marketing.The climate for marketing in the Enterprise arena, specifically, is changing rapidly; and the slew of traditional tactics like television advertising and trade shows aren’t jiving with changing buyer behaviors. Today’s buyers crave trust, relationships, and an exceptional customer experience from their providers. So in this post, we’ll tackle three of the biggest problems Enterprise marketers face (but really, I think a lot of us feel these pains), and how marketing tools like list segmentation, marketing automation, and social media analytics can help solve them.Common Problem #1: Abandoned LeadsLet’s face it, we’ve all had one before: a graveyard of abandoned leads. We remember a better time when our leads were engaged, and it seemed like a relationship between our company and this lead could blossom into something magical … like an actual purchase. Unfortunately, something changed. They stopped opening our emails, and never converted on anything after the initial offer. Into the graveyard they go — a bunch of abandoned leads. What a shame.Even if inbound marketing didn’t bring them to your database in the first place, doesn’t mean it can’t help to revitalize their interest in your company. If your contacts database is integrated with your website and analytics, you’ll be able to segment these abandoned leads based on all the information you have about them, and reach out to them again with targeted communications that are appropriate based on the history of their interactions with your organization.Enterprise business Ektron, for instance, identifies leads who have visited a landing page and not converted on the offer. They follow up with an email containing an offer that’s relevant to the lead based on all the information they have about the lead.When all of your marketing tools are integrated, you can target those abandoned lead communications based on information from every marketing channel, including the types of pages they’ve looked at on your website. For example, if they’ve looked at your pricing page five times and have stopped reading blog posts about your product releases, they may be questioning the worth of your product against its price. You could use marketing automation to send this segment an email announcing all of the recent additions to your offerings, direct them to some of your latest blog posts that demonstrate value, and even include a call-to-action to talk to one of your sales reps about payment plans.What would be even more effective is taking a look at the behaviors of these people. Do you have lots of abandoned leads who have viewed your blog posts on how to choose, say, a healthcare provider in the past? If so, it would be worth creating a content offer specifically for that segment that educates your potential customers and justifies the cost of a healthcare provider like yours. Remember, inbound marketing isn’t just about acquiring leads; it’s about delivering the right message, to the right person, at the right time. For this reason, it’s extremely valuable to provide these unique leads with the relevant information they need to justify their ongoing relationship with you.Common Problem #2: High Opportunity and Customer Acquisition CostsKeeping opportunity and customer acquisition costs low is extremely important for any business, but particularly so with Enterprise companies. With such a large customer base, it’s simply not sustainable to allow this metric to stay high — or worse — to grow over time. Inbound marketing, however, is an extremely cost-efficient way to acquire leads and customers. Here’s how inbound marketing, with a strong focus on content, could help alleviate the problem of high CAC and opportunity costs.Hire a Content CreatorBy producing educational content on your industry and offerings, you’re not only drawing people into your site, you’re helping to move customers along in their decision process to invest in your business. Instead of allocating your marketing budget toward tactics like ads and email list rentals (which stop being effective one you stop pumping money into them), you should be investing your money on a member of your team whose job description involves creating content (which continues to make money for you long after the initial investment to create it). Once you have a means of creating valuable content — blogs, ebooks, whitepapers, etc. — for your site visitors, marketing automation can help you drive them further down the funnel.Map Your Content to Personas and Lifecycle StagesYou can lower the cost of customer acquisition by making your content work harder for you — through segmentation, personalization, and targeting. Your content creation strategy should revolve around buyer personas and lifecycle stages.These personas are a sort of customer profile that outline exactly what a prospect’s pain points are, and developing them will help you create content that speaks to their needs. Lifecycle stages are just what they sound like — stages in the customer lifecycle that bring someone from a stranger, to your customer.By mapping content to these personas and stages, you can better guide your leads to the point of becoming a Sales Qualified Lead (SQL) and ultimately, a customer.Enterprise business Mimio, a Rubbermaid company, uses closed-loop marketing software to execute their marketing automation — without the spammy side effects many marketers worry about. To ensure that leads are only receiving relevant content, they’ve revolved their lead nurturing strategy around lifecycle stages, and followed up with a custom lead scoring setup. That means they classify leads based on where they are in the buying cycle as a subscriber, lead, MQL, SQL, opportunity, or customer. Depending on which of these stages leads fall into, they’ll only receive communications from Mimio that are relevant to that stage.Segmenting your lists based on their personas and lifecycle stages means that you’re able to target content to these leads in a way that guides them toward making a decision. Think of your content as the gas that powers your marketing vehicle, and segmentation as the map that will get them to their destination — the end of your marketing funnel.Align Marketing and SalesThe last step to lowered opportunity and customer acquisition costs is ensuring Marketing and Sales are well aligned — and the best way to do this is to simply open the line of communication between your Sales and Marketing teams. When you’re using closed-loop software to track all of your marketing efforts, your sales reps have all the information they need to intelligently qualify leads.The first step is to have a conversation between Sales and Marketing to agree on what a qualified lead looks like. From there, communications can be easily streamlined by integrating your marketing channels with your CRM. This makes scoring leads simple, because the process can be customized to specifications laid out and agreed upon by the sales and marketing teams. The sales team can then view every action a lead has taken with any of their various marketing channels, along with that lead score, to ensure they’re working the hottest leads at all times.Common Problem #3: Developing a Social Media “Strategy”Some Enterprise businesses, especially those with lengthy sales cycles, assume that their target customer just isn’t using social media to consume information. But if the past five or so years have taught us anything, it’s that buyer behavior is changing. Not only do consumers expect an exceptional customer experience, they’re changing the mediums through which they expect to engage in this experience. Consumers have also become more vocal about their experiences with businesses, even before they’ve become actual customers. People go to Twitter to voice their opinions on pretty much anything, for instance — and that includes aggressive sales reps, annoying marketing communications, and poor customer service and support.That means to simply “do” social media isn’t enough. It’s great if your company is present on various social networks, but presence alone does not mean you’ve got a solid social media strategy.Social media analytics are essential for determining whether or not your efforts are actually working. You should be looking at the sources through which people are navigating to your site — are they actually coming to you through social media? If so, which networks are they finding you through? Let’s say that 70% of your social media traffic is coming to you through Twitter, 20% through Facebook, and 10% through LinkedIn. This information gives you clear, data-backed evidence on what social media efforts are actually working for you, and where you should be focusing your efforts.For instance, the Chromatography Division at Thermo Fisher Scientific used to think that social media would be a waste of time for their business. There was a common belief in their industry that scientists weren’t participating in social media. But using social media analytics, they were able to find that after posting their blogs to Facebook, Twitter, and LinkedIn, there was a huge bump in traffic coming to their site from social media — and that most of it was coming from Twitter and LinkedIn. They decided to take a step back, reevaluate their strategy, and focus efforts on those networks. As a result, they were able to grow their Twitter following by 154%.As marketers, we also know that we shouldn’t take everything at face value. It’s valuable to dig a little deeper into these social media analytics and see exactly what kind of traffic is coming to your site through these networks. You should be able to see not only which networks drive traffic, but which drive actual conversions and customers. For instance, it’s great that Twitter is driving 70% of your social media traffic, but if you know that LinkedIn visitors are converting into leads at a higher rate than your Twitter traffic, those analytics give you insight as to where your most qualified traffic is coming from. You should adjust your strategy accordingly to optimize LinkedIn for lead generation, and Twitter for reach and content evangelism.Finally, if all of your marketing tools are integrated, you can use your analytics to help you determine which of your offers are performing better on social media versus other mediums — like email, for instance. You can check out your landing page analytics to do this, and compare the various types of offers to see which topics hit home with social media contacts versus other channels. This allows a company to adjust their social media strategy to promote the offers where they perform best, instead of bombarding social media audiences with communications they’re just not interested in.What other marketing problems are plaguing Enterprise businesses out there?Image credit: Rhys Asplundh Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Mar 13, 2013 9:00:00 AM, updated March 21 2013
Blog Optimization Topics: Attention all 30-Day Blog Challenge participants! It’s the day you’ve all been waiting for. We’re excited to announce our three 30-Day Blog Challenge winners.First off, let’s give a big round of applause to all of the participants. We had 1,062 companies participate in the challenge and saw some really phenomenal results from their blogging efforts. Even if you aren’t one of our winners, we’re thrilled to see your success in growing blog traffic and leads through this challenge.Now, without further ado, here are our blog challenge winners (in no particular order). Varonis: The Metadata EraThe Varonis blog is about big data, IT operations, security, and technology. It’s not easy to write engaging and exciting content about this industry — and yet, Varonis does a fantastic job at making the content interesting and easy to read for people who aren’t necessarily in or familiar with the industry.For instance, here are some examples of its blog posts:”Is 2014 the Year We Get Serious About Cyber Attacks?””Cryptography May Not Be Dead, but It Is on Life Support””My Credit Card Was Stolen (Again). It’s OK. Here’s Why.”Varonis’ blog post titles pull you in (I may not know what cryptography is, but I definitely want to know why it’s on life support), and the blog content itself keeps you engaged and interested.Oh, and did we mention Varonis’ blog saw amazing results from the challenge?:36% more leads168% increase in blog traffic to a total of 16,220 page viewsOver 6,000 page views for one blog postCongratulations, Varonis!Too Cool T-shirt Quilts: All About T-shirt Quilts BlogHow many topics do you think you could come up with about creating T-shirt quilts? Andrea Funk showed us she was more than capable of finding unique angles to cover on her blog, as she wrote one post every day during January as part of the Blog Challenge on her Too Cool T-shirt Quilts’ Blog. Andrea started off by using HubSpot’s Blog Topic Generator but soon found that the more she blogged, the more topic ideas easily came to mind. And her content is fascinating.On the blog, Andrea covers everything from different types of T-shirt quilts (for example, “A His & Her Quilt and College Quilts”), to the history of T-shirt quilts, to what Miley Cyrus and T-shirt quilts have in common.Not bad for a one-person operation, right?Andrea told us, “My blog quality improved. As with anything, practice makes you better. Writing a blog a day did that for me. The time it takes to write a blog has been cut in half, while the quality has gone up.”In addition to improved quality, Andrea saw improved metrics:109% more leads388% increase in the number of blog posts written52% increase in blog trafficCongratulations, Andrea!Marketplicity: Web Design & Digital Marketing As its blog name denotes, Marketplicity’s blog focuses on web design and digital marketing — but the content isn’t just your regular design and marketing content.On the blog, you’ll find posts about eye-opening marketing experiments (“My Facebook Campaign got 28,000 Impressions – It was a Total Failure”), to in-depth survey results and commentary, to analysis of major studies.The results from Marketplicity’s blogging efforts? Pretty fantastic, if you ask us:80% increase in blog traffic (including 2,758 unique visitors)79% increase in page views to a total of 4,321 page views61% increase in organic search traffic20% increase in social traffic400% increase in email subscribersCheck out more of Marketplicity’s results by reading its 30-Day Blog Challenge Recap post.Congratulations, Marketplicity!To all three of our winners, look out for an email from me to award your free INBOUND ticket. If anyone else is interested in tickets for this year’s INBOUND conference, pre-order them for a discounted price before February 13!What did you learn from the 30-Day Blog Challenge? Share your takeaways with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 7, 2014 6:00:00 AM, updated February 01 2017
Email Marketing Topics: 235Save Originally published Feb 20, 2015 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email has become the primary way most of us communicate in the business world — so much so that it often replaces face-to-face interactions. Just think about how many people you’ve emailed, but never actually met.This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who’ve never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and even my email address affects that impression.The same is true for marketing emails. Whether recipients are long-time customers or brand new blog subscribers, each and every email you send makes an impression and shapes the way they’ll think of you and interact with you in the future.So, given the chance to learn how to write better emails, wouldn’t you take it? Check out the infographic below from WhoIsHostingThis.com for ways to craft compelling emails so you can build better relationships with your customers and prospects.235Save
Sparklines provide a quick and easy way to interpret trends in our data without having to invest time and effort in formatting multiple charts.6) Arrange data using multiple Custom Sort levels.If you’re a veteran Excel user, you’ve probably used Quick Sort quite a bit to arrange your data in a logical and coherent fashion. (If not, read up on how to alphabetize in Excel here.)But many spreadsheet users don’t know that it’s possible to sort on multiple levels. For example, we can sort a sheet by last name, and, if two people on the sheet share the same last name, sort by first name next. Each level of our sort can be totally customized — with contents sorted from A to Z, or largest to smallest.To Custom Sort on both Windows and Mac, select your data and head to “Data” > “Sort” > “Custom Sort.” A window will appear asking which column you’d like to sort by first, and how. Press the small “+” icon at the bottom of the screen to add an additional level of sorting. Using the dropdowns provided, you can choose to sort based on cell values (either numerical or alphabetical), or based on more advanced features such as cell color, font color, or icons.In the following example, we’ll use an advanced Custom Sort to rearrange our list of people, ordering first by last name, then by gender, and finally by houses owned.We now have an easy-to-read list of people ordered by family and properties.There you have it: six of the most helpful Excel functions to make you faster and more productive. If you enjoyed this article, put it in your bookmarks bar to keep these Excel tips on hand at work. What do you want to learn how to do in Excel? Share your thoughts below. On a Mac:Navigate to the “Tables” tab on the ribbon.If your data already has headers, click “New” > “Insert Table With Headers.”If it does not have headers, click “New” > “Insert Table Without Headers.” Our data immediately becomes much more beautiful, with tastefully-striped rows and a nice blue color theme. Notice that Excel has also automatically added sorting and filtering dropdowns at the top of each column, so we don’t need to insert those ourselves.But pretty formatting isn’t the only advantage of using a data table. There are a couple other key features that will make analyzing this data set supremely easy.First of all, we can reference columns of our table by name within functions. Let’s try summing up the number of castles owned for everyone in our data set. Normally, we’d have to use cell references to obscure cell letters and numbers to perform this calculation. But with Tables, we can reference an entire column at once by name. In this case, we’ll take the SUM of the “Castles owned” column like so:=SUM(Table2[Castles owned])It’s that easy! No confusing numbers or letters to memorize — just the name of a column.Second, we can easily add data rows to our table without worrying about breaking formulas. Let’s add a row for our dear friend Tyrion, who we’d be remiss to leave off of this spreadsheet.When we start typing at the bottom of the table, Excel automatically adds a row and autoformats it per the table’s specifications. Best of all, the SUM() function we created automatically updates — no need to change the cell references once we’ve added a table row.Finally, we can easily add formulas to every row of the table itself without copying and pasting. Let’s create a new column that calculates each character’s total number of properties by adding together their “Castles owned” and “Houses owned.”In the first row of this column, take the SUM of the “Castled owned” and “Houses owned” columns. Notice that rather than using the standard cell reference nomenclature, Excel has used a new format: =SUM([@[Houses owned]],[@[Castles owned]]). And the formula automatically applies itself to every cell on the table.2) Use the CONVERT formula to make speedy calculations.We often find ourselves needing to perform unit conversions in Excel — like degrees Fahrenheit to degrees Celsius or kilograms to pounds — particularly when we’re collaborating internationally.It’s typically an onerous process involving some online research and manual copy-and-pasting. But there’s an easier way: Excel includes a generic conversion function called CONVERT() that helps us convert weight, distance, time, and temperature to and from various units.The CONVERT formula looks like this: =CONVERT(number, from_unit, to_unit)The from_unit and to_unit arguments are strings pulled from a pre-defined set of units built into Excel. Here are some of the most useful:DistanceTemperatureTime Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel Originally published Jun 8, 2016 6:00:00 AM, updated July 28 2017 (Click here for a complete list of text values)Let’s try it out by converting each character’s preferred temperature from degrees Fahrenheit to degrees Celsius. Rather than looking online for conversion formulas, we can simply use the following formula in a row column of our Table:=convert([@[Preferred temp (F)]], “F”, “C”)3) Use the DATEDIF function to calculate the difference between dates.We often need to calculate the differences between dates in our spreadsheets — particularly when formatting tables to be used to generate charts and graphs. Many Excel users resort to using numerous columns full of complicated YEAR(), MONTH(), and DAY() columns to extract and compare date information from various cells.But there’s an easier way: The seldom-used DATEDIF() function. DATEDIF() allows us to take the difference between two dates using a number of predetermined Excel settings. For example, we can find the total difference between two dates, in days. Or we can find the difference between two dates ignoring their years and months, so that only the numerical days are considered.The DATEDIF() function looks like this: =DATEDIF(start_date, end_date, unit)That ‘unit’ argument tells Excel what to take the difference between, based on the following table:(Click here for more on the DATEDIF function and units.)Let’s say, for example, that we wanted to find the difference, in days, between the birth dates of Cersei and Tyrion. We could do it like so:=DATEDIF(D5,D18,”D”)If we wanted to look up the same value in years, we could use a very similar formula, with the ‘unit’ argument slightly modified:=DATEDIF(D5,D18,”Y”)4) Analyze numerical comparisons using Data Bars.Setting up a chart in Excel takes time. You’ve got to select your data set, generate the chart, and ensure that the data is being displayed correctly. Then, you have to format the chart, adding axis labels, titles, gridlines, and more. Charts are a great tool for making beautiful data visualizations in Excel, but what if you just want to get a quick look at how a set of data compares internally?Enter data bars. These are a handy way to visualize numerical comparisons using Conditional Formatting — without going through all the complexity of chart creation and development.To get started, simply select a row or column of numbers to compare, then — on either Windows or Mac — hit “Home” > “Conditional Formatting” > “Data Bars” and pick the bar color of your choice.Cells in our selected row or column will automatically fill with in-cell data bars. The length of these bars will be proportional to that of the other bars in our data series, with the largest numbers almost filling the cells in question.Let’s try it out on our “Houses owned” column. With a couple of keystrokes, it’s easy to get a visual sense for who owns the most houses — no charts required.5) Identify trends over time using Sparklines.Data bars, described above, are an easy way to get an at-a-glance visual comparison of different static numerical quantities. Trouble is, they don’t help us much if we want to quickly look at trends over time.Of course, we can always use charts and graphs to visualize data, but they become cumbersome and cluttered if we’re trying to look at multiple data sets at once.Fortunately, there’s an easier way to visualize this data: Sparklines.Sparklines are in-cell graphics (just like data bars), but they don’t show just static quantities. Instead, they show multiple pieces of data at once — like a mini-chart within a cell. Here’s an example of Sparklines in action, used to show trends in houses owned over time for a number of different people:Follow the instructions below to try out Sparklines on your own.On Windows:First, select a column or partial column; this is where our completed Sparklines will be inserted. (Note: Sparklines can only be inserted into adjacent cells within a single column — they don’t work as well when used within adjacent cells in a row.)Click “Insert” then select the type of Sparklines you’d like to insert under the “Sparklines” section. There are several options here: line charts, column charts, or win/loss charts. Choose the one that will best assist in visualizing your data.Enter the data range from which you’d like to generate your Sparklines in the “Data Range” box. The data range you select should be a two-dimensional matrix, and its number of rows should always be equal to the number of cells you selected before creating your Sparklines.Press “OK.” On a Mac:First, select a column or partial column; this is where our completed Sparklines will be inserted. (Note: Sparklines can only be inserted into adjacent cells within a single column — they don’t work as well when used within adjacent cells in a row.)Click “Charts” then select the type of Sparklines you’d like to insert under the “Insert Sparklines” section. There are several options here: line charts, column charts, or win/loss charts. Choose the one that will best assist in visualizing your data.Enter the data range from which you’d like to generate your Sparklines in the “Select a data range for the Sparklines:” box. The data range you select should be a two-dimensional matrix, and its number of rows should always be equal to the number of cells you selected before creating your Sparklines.Press “OK.” Topics: If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work.VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal — and they’ve been making appearances in spreadsheets for years.But what most Excel users don’t know is that these features only represent a fraction of the program’s capabilities. Beyond the basics, Excel has a variety of tools that can make your spreadsheets more beautiful — and your life a lot easier.Download 9 Free Excel Templates for MarketersToday, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful — but least-used capabilities — of our favorite spreadsheet program. These tips and features are designed to help you work faster and smarter … and who doesn’t need more hours back in their day?(Note: If you aren’t familiar with these features above, don’t panic. Excel can be really tricky to master, so you may want to start here or here … or here.)How to Work Faster in Excel: 6 Helpful Tips1) Leverage the Tables Tools to organize data and conduct quick analyses.Although much of the data we enter into Excel is technically in table format — meaning that it’s organized into rows and columns — Excel has a separate Tables feature that allows you to analyze a group of related data more easily.To get started with Tables, we’ve got to begin with a set of data. In this case, we’re working with some fake data from one of our favorite television series: Game of Thrones. To create a table, select your data. Once your data is selected, follow the instructions below.On Windows:Navigate to the “Insert” tab on the ribbon, then click “Table.”If your data has headers already, be sure to check the “My Data Contains Headers” box so that Excel knows to create a separate header row for your column titles.Press “OK.”
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 6, 2016 7:00:00 AM, updated February 01 2017 SEO can be a funny thing. Part of SEO’s stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit’s online presence years after it was first published. It’s your little worker bee that’s always buzzing along making honey in the background.It also means your SEO work is never done. Pages can always be better optimized. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google’s SERP priorities, which happen constantly.Your SEO might be awesome right now. That’s terrific. But that doesn’t mean it also can’t get even better.Upping the Ante in Your On-Page SEOYou have the most control over your on-page SEO, which makes it a great place start. First thing to do is to analyze what you currently have going on.If it’s been awhile since you took a look at your keyword list, time for a fresh look. Perhaps in the last few years, your constituents were most concerned with improving their professional certification and credentials. But now, they may have greater concerns about their options for health insurance. Who knows? But that’s precisely the point.Take a close look at what new issues people may be emailing you about. What are your constituents talking about on social media? Find out what new questions and concerns they have. Keep an eye out for whether they’re asking similar questions but in different ways. For example, the credit card space is increasingly competitive with a lot of free comparison tools out there. A credit union may want to look into whether repositioning its credit card content and offers with more relevant keywords could bring in more qualified traffic. Brainstorm a new list of keywords based on what you learn. Use it to refresh existing content and build a new topic list. Start publishing content that reflects your potential constituents’ new priorities.A second way to do some ground analysis is to grade your website’s current SEO status. HubSpot’s Website Grader will point out some quick wins and areas that need further development. If your pages load slowly, or your site isn’t optimized for mobile, the Grader will let you know. It will also provide some direct SEO tips where it thinks a page is falling short.Google constantly changes its SEO algorithm and tag properties. Google recently pushed organic results further down the page by inserting a fourth paid ad spot. As compensation (of sorts), it expanded the character count for titles and meta descriptions. You may want to rework all (or just some) of your organization’s webpage titles and meta description tags to keep up with the changes.Also review pages to ensure they’re optimized around one choice keyword, and that all your possible tags and headings are SEO-optimized. Do your blog posts tend to be long stretches of text? Write keyword optimized headers (and tag them appropriately — H1, H2, etc.) for a collection of your most relevant posts. Google reads images – do you have alt-text for all of your images? (BTW – that alt-text for images Is used by voice recognition systems for reading aloud your pages. As hands-free laws are becoming more strictly enforced, this tag will become important as people rely more on “Siri” and her counterparts to read your organization’s webpages to them while driving, etc.)Getting Those Off-Page BacklinksYou know you need backlinks to validate your website and blog’s authority. You put social sharing icons on all your pages to help that. But if you want to take your backlink SEO strategy to the next level, you need to get pro-active.Test out including some context-specific sharing CTA by your social icons. If you have a blog post reviewing popular professional resources that members of your trade organization might use, you can add copy at the end of the post specifically encouraging them to share this list with their colleagues. “Share this on Facebook: Fellow welders – heads up! Get the new Guide to OSHA Certification Standards for Welding Equipment [yourURL]. Will save you tons of $$!”You can also set up an influencer program. Influencers are people who regularly share content to people who fit your target market. You can start your search for influencers at home by looking at your constituents, board members, and corporate partners to find people with some social media traction.Don’t overlook people who aren’t yet part of your organization’s family, such as bloggers who write about your industry and relevant online publications. Do some social listening to find bloggers and sites that are also using your keywords or talking about the same issues as your organization.Reach out to them individually. See if they’ll write a post for you, or interview one of your association’s executives on a hot topic, or write a review on a piece of your organization’s content that would be of particular interest to them. Many online publications are starving for new content. They’re always on the lookout for posts or new content for their sites.Are you getting into video yet? Video has begun as the next major shift in online consuming habits. Start your YouTube channel with whatever video content you already have: talks at events, constituent testimonials, education videos. Like a blog post, each video has its own set of SEO tags you can use so it gets found. Each video is also another source to link back to your website or blog. Videos are also highly shareable, which means other people will be generating back links for you as well. SEO is the Gift that Keeps on GivingAn effective SEO strategy continues to generate traffic and returns that far outpace its low cost long after you first implemented it. Yet to maximize your returns and keep your new content on track, revising your SEO strategy is a wise investment.Never be content. With the constant changes in your persona preferences and the search quirks of the Google gods, you can always find ways to build on your past SEO success. Nonprofit Marketing