IMCA Speedway Motors Weekly Racing National Point Standings Through April 18

first_imgIMCA Sunoco Hobby Stocks – 1. Joe Vlasity, Glendale, Ariz., 251; 2. Joe Peterson, Chandler, Ariz., 217; 3. Nathan DeRagon, Peoria, Ariz., 215; 4. Gerald Spalding Jr., Andrews, Texas, 155; 5. Cory Stone, Lovington, N.M., 154; 6. Tathan Burkhart, Hays, Kan., 153; 7. Adam Ayers, Adair, Iowa, 152; 8. Scott Tenney, Yuma, Ariz., 146; 9. Cody Stone, Hobbs, N.M., 145; 10. Bradley Stafford, Glendale, Ariz., 143; 11. Shawn Stone, Lovington, N.M., 140; 12. Ashton Hayes, Hobbs, N.M., 138; 13. Dylan Nelson, Adel, Iowa, and Kyle Cardinal, Paradise Valley, Ariz., both 137; 15. John Watson, Des Moines, Iowa, and Kaden Reynolds, Cedar Rapids, Iowa, both 135; 17. Brady J. Bencken, Oakley, Kan., 134; 18. David Males, Roswell, N.M., and Ricky Yeley, Hobbs, N.M., both 133; 20. Matthew Machen, Roswell, N.M., 130. IMCA RaceSaver Sprint Cars – 1. Rod Craddock, Alvin, Texas, 191; 2. Tyler Harris, Vidor, Texas, 150; 3. Jacob Harris, Vidor, Texas, 149; 4. Kent Lewis Sr., Willis, Texas, 147; 5. Mike Oliver, San Antonio, Texas, 144; 6. Caleb Padgett, Madisonville, Texas, 131; 7. Kenneth Duke, Selinsgrove, Pennsylvania, 120; 8. Travis “Blake” Cunningham, Silsbee, Texas, 118; 9. Grant Champlin, Hanford, Calif., 115; 10. Chris Hinson, Nederland, Texas, 114; 11. Andy Shouse, Oklahoma City, Okla., and Theresa Waller, Montgomery, Texas, both 113; 13. Kyle Rasmussen, Clovis, Calif., 112; 14. Nick Sweigart, Myerstown, Pennsylvania, 107; 15. Daniel King, Conroe, Texas, 104; 16. Ty Williams, Arcadia, Okla., 101; 17. Kyle Ganoe, Thompsontown, Pennsylvania, 99; 18. Brooklyn Holland, Fresno, Calif., 98; 19. Brendan Warmerdam, Lemoore, Calif., and Michael Pombo, Easton, Calif., both 96. IMCA Modifieds – 1. Kollin Hibdon, Pahrump, Nev., 549; 2. David Goode Jr., Copperas Cove, Texas, 524; 3. Zachary Madrid, Tucson, Ariz., 519; 4. Kelsie Foley, Tucson, Ariz., 463; 5. Chris Morris, Taylor, Texas, 459; 6. Jeff “Bubba” Stafford Jr., Wittmann, Ariz., 441; 7. Don Gumke, Jamestown, N.D., 439; 8. Chris Elliott, Abilene, Texas, 423; 9. William Gould, Calera, Okla., 421; 10. Ryan Roath, Peoria, Ariz., 399; 11. Ricky Thornton Jr., Adel, Iowa, 395; 12. David Goode Sr., Copperas Cove, Texas, 394; 13. Jeffrey Hoegh, New Caney, Texas, 390; 14. Tyler Mecl, Queen Creek, Ariz., 383; 15. Matt Guillaume, Haslet, Texas, 358; 16. Jason Noll, Peoria, Ariz., 349; 17. Hunter Marriott, Brookfield, Mo., 345; 18. Don Banker, Austin, Texas, 333; 19. Brent Schlafmann, Bismarck, N.D., 324; 20. Jake Pike, Pahrump, Nev., 302. Karl Kustoms Northern SportMods – 1. Chase Rudolf, Prole, Iowa, 643; 2. David Jones, Chandler, Ariz., 510; 3. Cole Carver, Apache Junction, Ariz., 509; 4. Mark Harrison, Coolidge, Ariz., 444; 5. Keith Brown Jr., Pittsburg, Calif., 418; 6. Michael Egurola Jr., Tucson, Ariz., 403; 7. Taylor Kuehl, Cave Creek, Ariz., 390; 8. Heath Dry, Phoenix, Ariz., 387; 9. Mark Madrid, Laveen, Ariz., 379; 10. Jake McBirnie, Boone, Iowa, 351; 11. Ty Weidner, Chandler, Ariz., 344; 12. Tate Johnson, Homestead, Montana, 341; 13. Shelby Frye, Casa Grande, Ariz., 330; 14. Bo Partain, Casa Grande, Ariz., 303; 15. Bryan Miller, Glendale, Ariz., 298; 16. Kevin Johnson, Bakersfield, Calif., 288; 17. Fred Ryland, Brentwood, Calif., 282; 18. Brady Bjella, Williston, N.D., 257; 19. Brandyn Johnson, Mesa, Ariz., 252; 20. Kelly Jacobson, Fargo, N.D., 242. IMCA Sunoco Stock Cars – 1. Westin Abbey, Comanche, Texas, 655; 2. Jason Batt, Harker Heights, Texas, 560; 3. George Fronsman, Surprise, Ariz., and Cody Center, Mesa, Ariz., both 523; 5. Jeffrey Abbey, Comanche, Texas, 471; 6. Lonnie Foss, Glendale, Ariz., 470; 7. William “Joey” McCullough, Phoenix, Ariz., 428; 8. A. J. Dancer, Red Rock, Texas, 423; 9. Shelby Williams, Bonham, Texas, 400; 10. Bryan Schutte, Wayne, Okla., 395; 11. Gary Williams, Bonham, Texas, 373; 12. Tyler Muirhead, Mabank, Texas, 352; 13. Damon Hammond, Burleson, Texas, 329; 14. Douglas Kennemer, Rhome, Texas, 319; 15. Dean Abbey, Roanoke, Texas, 301; 16. Blake Clark, Joshua, Texas, 300; 17. Michael Sheen, Lamesa, Texas, 298; 18. Tommy Fain, Abilene, Texas, 293; 19. Dennis Bissonnette, Stephenville, Texas, 274; 20. Ryan Powers, Joshua, Texas, 271. Smiley’s Racing Products Southern SportMods – 1. Taylor Florio, Copperas Cove, Texas, 604; 2. Gregory Muirhead, Mabank, Texas, 599; 3. James Hanusch, Belton, Texas, 559; 4. Damon Hammond, Burleson, Texas, 452; 5. Larry Underwood, Temple, Texas, 416; 6. Chris Florio, Copperas Cove, Texas, 366; 7. James McCreery, Midlothian, Texas, 331; 8. Justin Nabors, Kemp, Texas, 299; 9. Austin Moore, Axtell, Texas, 269; 10. Chris Cogburn, Robinson, Texas, 258; 11. Jon White Jr., Red Oak, Texas, 252; 12. James Skinner, Burleson, Texas, 246; 13. Cory Williams, Tahoka, Texas, 239; 14. Jared Baird, Norman, Okla., 232; 15. Kaden Honeycutt, Willow Park, Texas, 224; 16. Hayden Wade, Elm Mott, Texas, 222; 17. Jeff Shepperd, Waco, Texas, 219; 18. John “Jay” Coone, Weatherford, Texas, 204; 19. Kyle Robinson, Pilot Point, Texas, 191; 20. Michael Martin, Kaufman, Texas, 189. Mach-1 Sport Compacts – 1. Brian Schoenbaum, Killeen, Texas, 527; 2. Steven Bevills, Granbury, Texas, 508; 3. Anthony Vandenberg, Dublin, Texas, 383; 4. Kaleb Watson, Mineral Wells, Texas, 354; 5. Howard Watson, Weatherford, Texas, 347; 6. Harold Clifton, Stephenville, Texas, 313; 7. Derek Cates, Woodway, Texas, 290; 8. Clifton Whisenant, Proctor, Texas, 256; 9. William Creese, Springtown, Texas, 236; 10. Kody Crofutt, Dublin, Texas, 228; 11. Scott Newbury, Rhome, Texas, 223; 12. Randy McNorton Jr., Alvord, Texas, 201; 13. Ryan Whisenant, Stephenville, Texas, 198; 14. Pamela Whisenant, Proctor, Texas, 195; 15. Billy Butcher, Boyd, Texas, 193; 16. Jack Lewis, Temple, Texas, 164; 17. Randall Carty, Dallas, Texas, 137; 18. Johnny Clark, Cleburne, Texas, and James Morehead, Cleburne, Texas, both 136; 20. Jason Magouirk, Fort Worth, Texas, 134.last_img read more

Unwanted pups which almost died to be retrained as ‘Assistance Dogs’

first_imgThree little unwanted pups who were left close to death are to be retrained as assistance dogs.The trio were handed into the Donegal Animals in Need charity in need if vital need of lifesaving care.The three dogs, which are Labrador/German Shepherd-cross sisters, were suffering from a range of problems. They were given veterinary care but it was feared that they would not make it.A spokesperson for Donegal Animals in Need said “Nine week old Charlotte (was Lulu), Coco and Chantelle, three Labrador/German Shepherd-cross sisters, were riddled with roundworms and two of them became very sick, ending up in the vets on drips, fighting for their lives.“They had such a heavy burden of parasites that as the worms came away, so did part of their intestines, leaving lesions in the intestine which in turn became infected.“Charlotte and Chantelle were in a critical condition but thanks to the outstanding care of the veterinary staff they are both now on the mend, although at times it seemed they wouldn’t make it.” The three pups are now eating special food and will join their sister Coco back at their foster home where they can recuperate.And the DAIN spokesperson added that the dogs are to play a very special part in peoples’ lives in the months and years to come.“We have brilliant news for their future – all three girls have been booked to be trained as Assistance Dogs – their breed mix being ideal for the job.“But for now they will be taking it easy while they recover as their fosterer gives a huge sigh of relief.”Unwanted pups which almost died to be retrained as ‘Assistance Dogs’ was last modified: March 11th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:animals in needassistance dogsdogsdonegalRESCUEDretrainedlast_img read more

Skills hub for trainee accountants

first_img19 July 2012 Economic Development Minister Ebrahim Patel launched a business hub and skills programme for unemployed accounting graduates in Kyalami, north of Johannesburg, on Wednesday.He said the initiative would go a long way to addressing the shortage of accountants in the South African economy.“[This] brings together a range of stakeholders who will contribute to increasing skills, creating jobs and supporting small business development.”Through a partnership with the South African Institute of Chartered Accountants (Saica), the initiative would provide training to unemployed accounting graduates, to enhance their practical skills and workplace readiness.A total of R6-million had been set aside by the department of economic development for the first year, in which 50 graduates would be trained.The second group of graduates would start at the beginning of 2013.The first intake would all hold BCom Accounting or equivalent qualifications.They would be trained by Guarantee Trust in life skills and technical skills, with simulated real work in real companies.Graduates to work at business hubSaica would set up a business hub offering back-office support to black entrepreneurs with an annual turnover of about R10-million.Graduates from the programme would work at the hub, providing accounting support to the businesses.This would also be done through a partnership with the new Small Enterprise Finance Agency.Fifteen of the graduates from the programme would be placed at the hub and the rest in various companies across the country.Patel said the business hub and skills programme would help the government’s efforts to create five-million jobs by 2020, as set out in the New Growth Path.“As we celebrate Mandela Day today, we must recognise that it is this kind of public interest role that we need more organisations to play, as it contributes towards the kind of society that we are striving for,” he said.Saica CEO Matsobane Matlwa said training would bridge the gap between educational qualifications and what the industry needed.“We are committed to collaborating with government in ensuring that all South Africans can have an opportunity to really participate and increase the economy of the country, by ensuring that they have a decent living,” he said.Matlwa said Saica’s strategic partner Softline Pastel would fund the set-up costs of the business hub and provide accounting software.Sapalast_img read more

Scheepers downs Simmonds at US Open

first_imgSouth Africa’s top two women tennis players met in the first round of the US Open on Wednesday, but the match carried very different significance for SA number one Chani Scheepers and number two Chanel Simmonds. After her 6-0, 6-2 defeat of Russia’s Nina Bratchikova, Simmonds faced Taylor Townsend. “I played what was probably the biggest ‘grind’ match of my life,” she reckoned of her 6-2 2-6 7-5 win. Simmonds said her experiences at the US Open had been positive and she was thrilled with her performances, especially in the qualifying rounds. For Scheepers, it was an opportunity to get back on track after a season undermined by injury in which she has slipped to 85th in the world rankings. For Simmonds, ranked 165th in the world, it was about enjoying her first qualification for a Grand Slam event. ‘A crunch match’Afterwards, Scheepers said she was pleased to have come away with the win. “It was a big opening match. When I saw we had drawn each other I knew it was going to be a crunch match,” she said. SAinfo reporter 29 August 2013 The 29-year-old Scheepers and the 21-year-old Simmonds had never previously met, but the result ultimately went with the world rankings, with Scheepers emerging a 2-6, 6-2, 6-1 winner after an hour and 39 minutes. “Chanel is a great striker of the ball and has a great future ahead of her.”center_img ‘I felt confident’“Going into my second round qualifier, I felt confident, and even though my opponent was carrying an injury, I was pleased with the way I played and won the match.” On winning her opening match against Renata Voracova of the Czech Republic, she said: “I played a very good match in the opening round of qualifying, a tight match where I won important points. ‘I played so well’Reflecting on her clash with Scheepers, Simmonds said she had started well and found it hard to believe that she had won the opening set 6-2 in less than 30 minutes. “I played so well in that opening set. The two very long games in the second set which I lost changed the momentum and gave Chani the confidence to split sets and run away as the winner.” “Playing an American in New York is never easy as you have to play the player and the crowd. I had to fight back from 1-4 down in the decider against Taylor to win and qualify, so that felt real good.” Scheepers will face former world number one and sixth-seed Caroline Wozniacki of Denmark in the second round. Good newsScheepers said Simmonds’ qualification for the US Open was also good news for South African tennis. “For far too long I have been the lone South African woman carrying the rainbow flag in the singles at the majors. I’m happy that Chanel has made this breakthrough, and I think it is great that Chanel and I could represent our country, not only in the major, but at the same time. I hope to see her in more majors.” “Chanel is playing some great ball and got to the final of the Soweto Open on the hard courts, which she likes, so for me, it was a good win, especially coming back from a shaky and nervous start. last_img read more

World Cup fever and Brazilians in India

first_imgAs the FIFA World Cup is upon us, table clocks of football fans will change the world over. Hosts Brazil, for their enviable World Cup record, continue to be the favourites. But not all in India who will turn all-nighters to watch the matches ‘Live’. Many would be just happy to back the favourites and stay connected with the carnival.For Roberto Da Silva (better known as Beto) and Jose Barreto, though both Brazilians, the occasion means a lot more to them. Barreto spent a decade playing top-level club football in India as he later roped in Beto to make a living, while they struggled for a break back home in the ultra competitive Brazilian football world. “It’s a first for those of our generation since we hosted the World Cup back in 1950. The atmosphere is great. There are a few protests. But it happens everywhere,” says Beto.He will miss the kick off on the 12th as he has to be at work. “I had to give away my ticket to someone before coming to India,” he says. Beto and Barreto will watch Brazil play Croatia in the tournament opener from India where they start their third in a series of football academies to help kids learn football – the Brazilian way.Both the footballers have taken their career call to make good money in India, otherwise ranked 140 odd in the FIFA rankings?. Their chance to give it a shot to become international stars or even performing club footballers at home has long gone for a toss.advertisementFor both, being players and coming from Brazil, they say, they feel for their national stars, who face the challenge of living upto the massive expectations of fans back home. “We can feel for our team?; there is a lot of pressure. It’s important to start well. If we don’t get positive results, then pressure will mount,” says Barretto.And that is the fear. While Brazil have been able to remain one of the giants of the modern game over the years, they are  hosting the World Cup after a gap of 64 years. “For us, if Brazil doesn’t move into the next round, it would be disastrous.  The mood is ‘we want to be champions’. As it is, finishing second and last means the same for Brazilians,” Beto attempts to simplify what expectation means back home these days.?Both back their team to reach the final, which they call “the best in recent times”?. But what if they fall short? They say in unison, “If not Brazil certainly not Argentina.””Anyone can win but not Argentina,” Barretto smilingly drives home his point. The Latin American rivalry coming to the fore. Brazil has beaten Argentina two of the four times they have met in the mega event but were pushed out by their arch rivals  in their last encounter in Italia ’90. Even as the Pele-Maradona greatness debate still rages on, it’s now over to the Neymars and Messis to keep the rivalry alive.If ever Brazil would fall short of support in this part of the world, the Beto and Barretto – Brazilian football academy in Goa, Kolkata and Mumbai will make up. Their cheer may not be riotous but will certainly be boisterous enough, when Neymar scores.last_img read more

Catch Up on the Latest Google Updates and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google Updates Topics: Originally published Jul 1, 2012 9:00:00 AM, updated October 20 2016 Just because you’re on summer vacation (or dreaming about it) doesn’t mean the internet marketing world is slowing down any. Nope! Bloggers are blogging, Google’s making announcements left and right, and Twitter’s working on raking in the big bucks.Not sure what I’m talking about? Well, good thing you’re here — this post will point you towards those stories and more, all from the internet marketing world this past week. Happy reading, and as always, share your favorite stories from this past week in the comments!Google+ For Tablets, Google+ Events, and Google Now Roll OutWe reported on the updates that came out of the Google I/O Conference on June 27. Two of the updates involved Google+, which of course had some marketers already rolling their eyes. But don’t write them off as insignificant yet! Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. Both of these updates mean that people could migrate towards spending more of their minutes on Google+. The third update, Google Now, will allow Google to make suggestions based on mobile and search history. Creepy? Maybe. Useful? Definitely.Twitter Generating the Majority of Its Ad Revenue From MobileSpeaking of mobile, this story comes to us from MarketingLand, who reported that, according to the Wall Street Journal, Twitter’s mobile ad revenue is off the charts. The platform only launched mobile ads in April, but in three short months, the change has been huge. Let’s not forget that 60% of Twitter’s users are using it on a mobile device.Make Your Story 22 Times More MemorableThis story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact. This should reinforce a statement that’s been pronounced to death by marketers, including us: content is king. Content tells stories. Content is memorable.How to Infuse Your Writing With NostalgiaThe folks over at Copyblogger whipped up an excellent piece on a strategy to ensure the content you produce isn’t catering only to the present moment. Timeless writing, or writing that’ll envoke feelings of nostalgia or other emotion, lasts longer and is more memorable. As inbound marketers, we talk all the time about the importance of content, but it’s rare we delve further in and talk about the quality of the writing within the content.SEO, Digital Marketing and the World of Indie FilmsThis story from MarketingPilgrim brings together two things you might not imagine go together: search engine optimization and independent filmmaking. The piece transcribes an interview with One World Studios founder Zack Coffman, who knows a thing or two about both. We think this piece is well worth the read as an interesting case study, and should serve as a gentle reminder that there’s no industry exempt from the necessity of utilizing inbound marketing techniques in their digital strategy.What inbound marketing tales did you stumble upon this week?Image credit: anda (:last_img read more

A Marketer’s Guide to Nailing the Timing & Frequency of Social Media Updates

first_img on Facebook. For a little inspiration, check out To understand which days of the week and what time of day works best for your specific company, start by looking at your past shares. Sort them by number of clicks in whatever social media publishing tool you use. Below, you can see how you’d do it in this blog post Then compare the activity levels of each week. Separate retweets/reposts, replies/comments, and clicks. You may notice that one method may result in more comments but fewer clicks, and vice versa. Determine which method meets the lion’s share of your goals as a marketer. repurposing and reinventing good content . Don’t forget to go back and re-evaluate it occasionally to make sure the effectiveness of your timing doesn’t change over time. When you’ve got timing down, you’ll also want to think about content variance.  can really come in handy here, and if you’re a HubSpot customer, you can . He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline social media publishing Twitter audience, it doesn’t necessarily mean that this time is optimal for our leads and customers. All sorts of people follow us on Twitter, LinkedIn, and other social networks. While we love all our readers (I’m talking about you, good-looking), as a business, it’s important for us to be able to pinpoint the members of our audience who are also on the road to becoming customers. about everything marketers need to research and create detailed buyer personas, accompanied by a How to Find Your Personal Sweet Spot Determining the Most Targeted Time for Lead Engagement The right frequency for you depends a lot on the concentration of content in your audience’s stream. Think about it — you could post an update to Facebook once every 40 minutes, and if there are 20 other posts between yours, it won’t seem like your content is overwhelming. Start by taking an informal audit to see how many followers your typical follower has. If most of your active followers (the people re-posting or clicking on your content) don’t follow many others, you’ll want your sharing habits to be less frequent. You should also do some testing to determine your optimal publishing frequency. Here’s a simple one to get you started:  Originally published Sep 24, 2012 9:00:00 AM, updated October 20 2016 Image Credit: It’s every marketer’s concern: Am I over-communicating? Are people sick of seeing my updates? Getting frequency right is an important achievement in marketing, whether you’re talking email strategy or social updates.   Late in the day and week are the most retweetable times. of content, and method of positioning of your content again and again. On Twitter, mix in @replies and retweets of other people’s content. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. Facebook, for example, gives you a great opportunity to feature images, pictures, and other media — take them up on it. We’ve found that understanding the personas you sell to Determining the Best Time for General Engagement In 2011, HubSpot’s Dan Zarrella conducted extensive Where possible, supplement your estimates with actual feedback from your leads and customers.   garlandcannon Week One: overall : Shares are at their highest during the weekend. Topics: HubSpot’s research only went into optimal timing for Facebook and Twitter. To find optimal timing for other networks, you’ll need to do a bit of testing. How to Find Your Personal Sweet Spot Our analysis found that on weekdays, later in the day — between around 2 p.m. and 5 p.m. (Eastern Time) — was when the content we analyzed saw the greatest retweet activity. Facebook, on the other hand, saw more activity during the weekends. This could be due to the nature of Facebook or the fact that many workplaces still block Facebook during working hours. Regardless of the cause, with schedulers, there’s reason enough to experiment with increasing the content you post to Facebook on Saturdays and Sundays. HubSpot’s Social Media publishing tool Here’s the thing: . Week Two: try to space scheduled shares out by approximately research on the topic of social media timing free social media scheduling template visual content helps to drive engagement Use that timeline to structure your social shares. (pictured below) to see which of their leads and customers are actively clicking on their social shares. Tools like this enable you to get much more focused in your analysis of timing and content, because you’re peeling away the layers of your audience down just to what is working for the people who are most likely to buy from you.  helpful template to help you create detailed buyer personas Start by reading Facebook While you may not be able to know exactly which share times work well for your leads without using a social contacts tool like HubSpot’s, there are some worthwhile exercises you can to do get to a closer approximation. It all starts with Whittling social media into a powerful marketing channel for your company takes a little time and research, but the time you put into tailoring your approach is well worth it. Once you’ve settled on a schedule with the best odds for your company, lock it into your publishing tool. Our While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Let’s walk through a few of the guidelines from HubSpot’s research and then some tips on how to test and customize each lesson for your company’s specific social strategy. Social media timing matters. The General Guideline check out our blog post/video Social Media Publishing In addition to answering the key questions in that article, include your best estimates about the social channels your leads and customers use and the time frames during which they’re most likely to use them. Creating a Well-Balanced Schedule We’re big fans of Increase your publishing frequency gradually, but keep the caliber of the content fairly similar. about how to analyze your Facebook Insights to improve your content strategy on Facebook. learn how to set your custom publishing schedule in HubSpot here . A persona is a compiled understanding of the characteristics, challenges, and behaviors of the people who typically buy from you. Each company has its own persona — or set of personas — with their own characteristics. Variables such as professions, family obligations, commutes, geographic location, and the like can all tilt your audience’s social media reading time significantly. Maybe you sell to educators, and early morning is the only time your audience gets for browsing Twitter. Understanding the personas you sell to is a key step to understanding what timing works for your audience:  Determining Your Optimal Frequency In a nutshell, mix it up! The biggest lesson we’ve learned in social content is to make sure you’re not sharing the same content, Don’t crowd your content. HubSpot’s research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall. In fact, HubSpot’s own default suggested times in our After you get the frequency down, you’ll want to take a look at which days — and time of day — work best for generating activity and engagement with your posts.  For that, you’ll need a social media tool that is directly connected to and integrated with your marketing database or CRM. HubSpot customers can do this using the . Test which types of content work well by taking one piece of material and positioning it in a number of ways. Try to track down trends by looking at your individual click and share rates. Did a particular piece of content do really well this week? Deconstruct what it was that made it so successful. If you’ve got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best. You might also want to types How to Find Your Personal Sweet Spot (Without Software) How to Find Your Personal Sweet Spot We’re curious to hear any other methods you’ve used to optimize your social media marketing. How do you test your approach to Twitter: Social Media publishing tool : The General Guideline this blog post , just to be sure.   Now, even though 4:30 p.m. is an active time for our Next, look for trends in the posts that generated the most clicks. In the example below, you can see that, with the exception of one, posts scheduled between 4:30 and 5 p.m. do pretty well for us. That’s a timing hot spot for HubSpot on Twitter. And you can conduct the same experiment for other social channels. Schedule your shares two hours apart, as HubSpot recommends. ? to learn about 10 different types of updates you can use to power your social media presence. Social Contacts tool two hours Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Keep Your Marketing Engine Chugging With Community-Generated Content

first_img Originally published Oct 10, 2012 12:30:00 PM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. But there’s one type of content that you may not be focused on, and I happen to think it’s some of the most potent to be had — and that’s community-generated content.Your customers, partners, vendors, advisers, and suppliers — you know, the people that already know, like and trust you — are more equipped to tell the real story of your business than an army of writers in any marketing department. So why not engage them to do just that?Imagine taking your best, most loyal, most vocal community members with you on your next sales call and asking them to simply explain the real benefits they’ve realized because of the work you’ve done with them. That’s the power of customer-generated content when done right, and that’s why you need to routinely find ways to acquire it.But how do you actually do it? Below are five ideas to help you get your customers to tell and share incredible stories that will help to fuel your user-generated content engine.1) Create a One-Question TestimonialCreate a survey that asks every customer just one question — “On a scale of 1-10, how likely is it that you would refer us?”Now, set the survey up so that if the answer is 1-4, the survey-taker is redirected to a page that apologizes and sets the expectation that they will hear from someone immediately to find out what went wrong. If it’s a 5-7, send the customer to a page that says, you’re not happy until they’re happier, and ask them to suggest how you could have done better. For the 8-10 answers, redirect them to a form that allows them to submit a testimonial and ask them to check a box if they would agree to be interviewed for a case study.This is a great way to automate testimonial generation and keep a real-time pulse on how you’re doing. I use Wufoo forms to run this process, but I’ve heard good things about Formstack as well.2) Host a Video Appreciation PartyThis is such a great way to get lots of great video content.Once a year or so, hold a client appreciation event to say thanks and create a networking event for your clients and prospects. Hire a video crew for the event and ask some of your clients to talk about their experience with your business on camera. For some people, you might want to wait until a few bottles of wine have been emptied, too 😉 Then let them record a five-minute commercial for their own use, too.This is a great way to get lots of testimonials and case studies in one day, and your clients will get very engaged in swapping stories and selling each other on the benefits of working with you.3) Ask Customers to Tell Their StoryGetting your customers to share their experience is a very powerful form of content. You can sit across the desk and interview your customers in order to extract this kind of content, or you can employ a handful of tools that make it very easy to capture these stories.For audio-only content, a testimonial recording line from AudioAcrobat is a great way to go. You simply provide your customer with a phone number that they can call and record their story. The service then produces an MP3 and code to embed on your site for people to play the recordings.You can also use a tool like MailVu that allows you send a link with a video capture tool so your clients with a web cam can record a video testimonial or story and submit it with little work on your part.4) Establish a Community Knowledge BaseWhat if you could find a way to get your best customers to willingly shoulder creating answers to questions and best practices? Tools like ZenDesk and GetSatisfaction make it easy for you to enable community members to provide help and archived advice to other customers and prospects.Robin Robins, founder of Marketing Technology Toolkit in Nashville, TN, involves her customer community in an incredible way. She has created a membership program that allows her mostly IT business customers to receive ongoing business-building support through coaching, training, and tools she provides.She has created what she calls “accountability groups” in the membership program, and customers head up these groups and do a great deal of work keeping participants engaged and on track. Heading up these groups is not a paid position; loyal and committed customers that want to play a bigger role in the community do it.5) Help Your PeersUsing a tool like Google+ Hangouts, Skype Video Conference, or GoToMeeting Video Conference, you can easily host and facilitate a group video conference where your customers and their peers can discuss important industry and business challenges and trends. You can record and archive the event and create some very useful and engaging content.This is not a sales event, but by virtue of the fact that you have included customers in the conversation, there will be the inevitable discussions about what you’ve done to help them address a challenge. Record it all and you’ve got some powerful content.Creating opportunities to capture the stories your clients and other community members have to tell is an important piece in any fully developed content strategy.John Jantsch is a marketing consultant, speaker and author. The ideas in this post are drawn from his most recent work — The Commitment Engine – Making Work Worth It. Find more information at Credit: libertygrace0last_img read more

A Stress-Free Approach to Adopting New Marketing Technologies

first_img Originally published Mar 6, 2013 4:30:00 PM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that have a variety of skillsets — are ideal to manage this rapidly evolving industry of ours. Why? Because they are able to recommend and work with technology and software that drives marketing automation, email, social media, project management, customer relationship management, analytics, and more.Consider this. The IDC predicts that in 2013, more than half of all new marketing hires will have a technical background. Additionally, Eloqua notes that 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it’s contributing to misalignment between the marketing and sales teams. And it’s even impacting the C-Suite — according to IBM’s CMO Study, 71% of CMOs indicated that they are underprepared to manage the impact of the data explosion.As modern marketing professionals, we are all responsible for the technology that fuels performance. But how do you stay on top of what’s available and possible, and whether platforms will help achieve key performance indicators? Well, you’re about to learn how. This post outlines seven steps you can take to help you more easily weave new technologies into your integrated marketing program.Your Roadmap for Easier Marketing Technology Adoption1) Encourage Agility and ExperimentationBefore you get started, do what you can to encourage an agile marketing culture that embraces experimentation. If you’re in a leadership position, this comes from the top down. In other words, you should actively encourage employees to carve out time in their days to try new things, and never penalize them if the experiment fails. Think about the knowledge you gained by running a quick, agile experiment: You know something worked, and if it didn’t, you’re closer to understanding why. Plus, when those experiments have great results, you just added more value to your business.If you’re not in a leadership position, you can still perform little experiments on your own time and present the results — especially the good ones — to your team to try to show the benefits of trying new things. Hopefully, your entrepreneurial spirit will rub off!2) Always Be ListeningChanges in marketing technologies have a direct effect on your career, and your company. That means it’s up to you to stay on top of new advancements as they come out, and be the one to raise your hand and say there’s something new worth looking into. The best way I’ve found to do this without being totally overwhelmed is setting up an RSS feed that alerts you with relevant technology and industry stories.For instance, our team here at PR 20/20 follows blogs from Zapier, Salesforce, HubSpot, Yammer, Google Analytics, and more. You’ll also want to stay connected with leading technology industry publications — I recommend AllThingsD, TechCrunch, GigaOM, and Chief Marketing Technologist for starters, though there are plenty of other fantastic blogs and publications worth considering.Check your RSS at least once a day; just make it part of your routine, browsing through the stories over your morning coffee. If you don’t have time to read the headlines you deem important that very moment, just pop them open in another tab to read over lunch or when you need a break from what you’re working on.3) Carve Out Time to Learn & ResearchNow that you have a couple new technologies you’ve discovered are worth researching, it’s time to actually start learning about them. This won’t happen by osmosis; you have to carve out time on your calendar to do this research. It might take 20 minutes, it might take a few hours. It just depends how complex the new technology is. Whatever it is you’re researching and learning about, you’ll know you’ve done a good job if you can answer the following baseline questions (these are adapted from The Marketing Agency Blueprint):Snapshot: What does the technology do? Include the simple, 1-2 sentence executive summary, with links to additional information.Market: Is the product tested and true; are there competitors or options you should review for due diligence?Use Cases: How is this technology applicable to your team and processes? Detail use cases and benefits.  Technology: Is it interoperable with existing systems and processes? What will adoption take? Consider license costs, setup and integration, education, required training, etc.Actions: What are the next steps, what’s your timeline, and who is responsible? Be specific for progress.4) Connect to StrategyIt’s easy to get caught up in the latest crazes. Remember your goals, and focus efforts on achieving them. Consider how technologies will fit into new and existing programs, training, and implementation before moving forward with adoption.In the words of HubSpot’s CTO Dharmesh Shah, “New technologies (mobile devices of all shapes and sizes, and location based services) will continue to grow, but the best marketers will realize it’s not about how to jam more ads into new platforms — it’s about how to use the new technologies to enhance your inbound powers of attraction.”Keep the big picture in mind at all times, and don’t work in a silo — if you need to bring in the knowledge and opinions of different stakeholders, now is the time to do so.5) Be an Advocate for the Right TechnologiesSpeaking of timing, now’s the time to start advocating for new technologies — if they are, indeed, the right fit. You’ve done the research and strategizing, and it becomes critical to gain team buy-in. If you have trial access to a new piece of software, for instance, you should demo the possibilities of that software for your team, and select a group of beta testers to try it out too. Ideally, those beta testers are not the technology-averse members of your team, by the way. Ask for positive and negative feedback from the team, and explore additional use cases to improve current processes and efficiencies.6) Enable Others to Easily Adopt New TechnologiesIf you’re committing resources to a new technology, designate a team member to learn it well and help everyone maximize the opportunities it presents. The best purveyors of new software and technologies will provide you with tons of resources to train and onboard efficiently, because it’s in their best interest to do so. After all, customer/user retention rates depend on the value and results you gain from those services. So take advantage of these services and content if you want long-term and widespread adoption.Once you’re committed to a new technology, put in the time to guarantee its full value — take advantage of training resources, and activate a few beta campaigns for hands-on learning. For example, I know HubSpot runs a training academy, and many software companies have free online training. If your new technology is something free, like a new social network, take advantage of forums and educational material that exists on places like blogs, forums, and in LinkedIn Groups.7) Measure ImpactThe job of a modern marketer is to produce results that impact the bottom line. Define goals for new marketing technologies (e.g. efficiency, productivity, profitability, etc.), establish benchmarks for success, and then monitor performance over time to assess the investment. Learn to use data to power smarter decisions within your organization about future technology adoption.Marketers are now becoming key IT decision makers in addition to marketing experts — essentially evolving into tech-savvy hybrid professionals. The prototype marketers of the future are agile with new technologies as they emerge, enabling them to build fully integrated campaigns, envision on a strategic level, and have the capabilities to execute on the tactical level, conducting activities that drive real business results. So ask yourself … how are you and your marketing team, evolving?This is a guest post by Jessica Donlon (@jessicadonlon), client services manager at PR 20/20 — the original HubSpot VAR and inbound marketing agency. Jessica is also a consultant for Marketing Score, a free marketing assessment tool powered by PR 20/20. See the PR 20/20 blog and Marketing Score blog for more content from Jessica and the agency.last_img read more

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week

first_img Originally published Jan 19, 2014 8:00:00 AM, updated February 01 2017 Blog Post Topics Topics: Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot of pain points. So, why even bother to write? I’d love to convince you that the process of writing is rich and rewarding and that there’s really no better feeling in the world than adding that final punctuation mark to the end of a blog post you’ve been pouring your heart and soul into. But if all that sounds like a bunch of artsy-fartsy mumbo jumbo (understandable), here’s a better reason for you: Writing is good for business. Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don’t. So, fingers at the ready, everyone — it’s time to write. And we’ve got plenty of content that can help.How to Stop Hating Writing (and Actually Get Kinda Good)Remember all of those things that I (and possibly you) struggle with when writing? Good news! We’ve rounded up a ton of tips and best practices from the likes of Dan Lyons, Ann Handley, and more to help you improve your writing prowess. Want to dive deeper? Check out The Marketer’s Pocket Guide to Writing Good (and yes, we know it should be “Well”).Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]So I just got some awesome advice from the guide above, I have some killer classical tunes playing in the background, and I’m ready to get my writing on. There’s only one, big problem: I have no idea what the heck I should be writing about. If only there was magic button I could push to get a bunch of fresh ideas. Wait, there is? And it’s called the Blog Topic Generator? And it’s FREE?! Check it out, fellow bloggers.30-Day Blog Challenge Tip #15: Join the Blogging CommunityWhen a serious case of writer’s block kicks in and you feel like Hulk-smashing your fists through your keyboard, just remember this: You’re not alone! In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz, Chief Marketing Officer at MRY, reminds us that there’s a whole community of bloggers out there — a community that can prove quite helpful to bloggers in need of assistance.15 Smart Marketers Share Insights on the Future of the IndustryWe recently had 15 marketing mavens peer into their crystal balls and tell us what they think the future of the industry will hold. And while we got a diverse array of responses, the word “content” made an appearance in many of them. This group of writers made it clear the future of content is all about context and personalization: delivering the right stuff, to the right people, at the right time.10 Common Mistakes Most Business Bloggers MakeDo you include images and calls-to-action in all of your blog posts? Do you spend a good chunk of time strengthening your headlines after you’ve finished writing? Do you publish posts on a consistent basis? If you answered “no” to any (or all) of these questions, definitely check out this new post from our Insiders section.Sales Flash: Your Inbound Leads Are Useless Without A Valuable FollowupThis scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. Those leads go to the sales team, which then calls or emails those leads with a canned sales pitch. Effective tactic? Absolutely not. In this new post from our Sales section, learn how you can use personalized, well-written content to make your followups more effective.15 Blog KPIs You Should Already Be TrackingSo, you’ve overcome your terrible bout of writer’s block, you’ve crafted and published some amazing blog posts with attention-grabbing headlines, and now it’s time to sit back and let the leads roll in. Of course, by “sitting back,” we mean “regularly measuring the performance of your blog and sharing those metrics with your team.” Not sure what key performance indicators (KPIs) you should be tracking? No worries. HubSpot’s lead blog strategist, Pamela Vaughan, has got you covered.’Devil Baby’ Is an Online Marketing Hit, But Can This Demon Child Sell Movie Tix?I’ll now leave you with a new post from HubSpot’s resident writing wiz, Dan Lyons, in which he takes a look at a new (and arguably scary) marketing campaign, which involves a demonic, animatronic baby wreaking havoc on unsuspecting bystanders. Enjoy!What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more