Terry’s Euro 2012 place in doubt and striker wants loan move

first_imgJohn Terry is reportedly in danger of missing out on England’s squad for the European Championships.The Sun and Daily Mail suggest new boss Roy Hodgson has doubts about taking both Terry and Rio Ferdinand to the tournament given that Chelsea’s skipper has been accused of racially abusing the Manchester United defender’s brother Anton. Terry strongly denies doing so.Romelu Lukaku has reiterated that he wants to go out on loan next season.Lukaku, who turns 19 this month, has been frustrated at his lack of first-team chances since his £18m move from Anderlecht last summer.He told Belgian newspaper De Standaard: “I need to play more games. It has not been as I imagined at Chelsea. Both Andre Villas-Boas and Roberto Di Matteo have stuck with experienced players.“I haven’t always agreed with their decisions but, as a player, you have to accept the decisions of the coach. I don’t have any regrets about joining Chelsea. I’ve learned a lot.“Let’s wait and see who is appointed Chelsea manager but, as it stands, I’ll be going out on loan.“Playing games is the most important thing for my career right now and for that reason it’s better to look at other places.”Meanwhile, QPR captain Joey Barton says his former club Manchester City are in for a “reality check” if they think the title is as good as won.City are overwhelming favourites to clinch the Premier League crown by beating Rangers, who need a point to guarantee their top-flight survival.The Daily Mirror quote Barton as saying: “I can’t wait for the game – I can’t wait to go to Man City.“They expect us to turn up and them to probably stuff us and go on and win the league .“If that is their attitude, they will get a reality check. It’s 11 men against 11 men. There is a lot of pressure out there – I can’t wait for it.“We have one game to go and we are masters of our own destiny.”Was Di Matteo’s team selection against Liverpool justified? Click here to voteClick here for Wednesday’s Chelsea quizFollow West London Sport on TwitterFind us on Facebooklast_img read more

Zaidi to clash with Bochy? Dodgers manager says that’s ‘unfair’

first_imgLAS VEGAS–No manager in the big leagues boasts a résumé that compares with Bruce Bochy.The three-time World Series champion is entering his 25th season at the helm of a major league club and his 13th in San Francisco.Though the Giants elected to part ways with former general manager Bobby Evans at the end of a disappointing 2018 season, team CEO Larry Baer provided Bochy with the assurance that he would return for the final year of his contract regardless of who the Giants hired to replace …last_img

Scheepers downs Simmonds at US Open

first_imgSouth Africa’s top two women tennis players met in the first round of the US Open on Wednesday, but the match carried very different significance for SA number one Chani Scheepers and number two Chanel Simmonds. After her 6-0, 6-2 defeat of Russia’s Nina Bratchikova, Simmonds faced Taylor Townsend. “I played what was probably the biggest ‘grind’ match of my life,” she reckoned of her 6-2 2-6 7-5 win. Simmonds said her experiences at the US Open had been positive and she was thrilled with her performances, especially in the qualifying rounds. For Scheepers, it was an opportunity to get back on track after a season undermined by injury in which she has slipped to 85th in the world rankings. For Simmonds, ranked 165th in the world, it was about enjoying her first qualification for a Grand Slam event. ‘A crunch match’Afterwards, Scheepers said she was pleased to have come away with the win. “It was a big opening match. When I saw we had drawn each other I knew it was going to be a crunch match,” she said. SAinfo reporter 29 August 2013 The 29-year-old Scheepers and the 21-year-old Simmonds had never previously met, but the result ultimately went with the world rankings, with Scheepers emerging a 2-6, 6-2, 6-1 winner after an hour and 39 minutes. “Chanel is a great striker of the ball and has a great future ahead of her.”center_img ‘I felt confident’“Going into my second round qualifier, I felt confident, and even though my opponent was carrying an injury, I was pleased with the way I played and won the match.” On winning her opening match against Renata Voracova of the Czech Republic, she said: “I played a very good match in the opening round of qualifying, a tight match where I won important points. ‘I played so well’Reflecting on her clash with Scheepers, Simmonds said she had started well and found it hard to believe that she had won the opening set 6-2 in less than 30 minutes. “I played so well in that opening set. The two very long games in the second set which I lost changed the momentum and gave Chani the confidence to split sets and run away as the winner.” “Playing an American in New York is never easy as you have to play the player and the crowd. I had to fight back from 1-4 down in the decider against Taylor to win and qualify, so that felt real good.” Scheepers will face former world number one and sixth-seed Caroline Wozniacki of Denmark in the second round. Good newsScheepers said Simmonds’ qualification for the US Open was also good news for South African tennis. “For far too long I have been the lone South African woman carrying the rainbow flag in the singles at the majors. I’m happy that Chanel has made this breakthrough, and I think it is great that Chanel and I could represent our country, not only in the major, but at the same time. I hope to see her in more majors.” “Chanel is playing some great ball and got to the final of the Soweto Open on the hard courts, which she likes, so for me, it was a good win, especially coming back from a shaky and nervous start. last_img read more

USDA Announces DMC 2020

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Chris ClaytonDTN Ag Policy EditorOMAHA (DTN) — Dairy farmers may have just finished enrollment for the Dairy Margin Coverage program for 2019, but USDA has just opened enrollment for calendar year 2020.“We know it’s tough out there for American farmers, including our dairy producers,” Bill Northey, undersecretary for farm production and conservation, said in a news release. “As Secretary (Sonny) Perdue said, farmers are pretty good at managing through tough times, and we know that more dairy farmers will be able to survive with this 2018 Farm Bill and its risk mitigation measures, like the Dairy Margin Coverage program.”All dairy farmers who want 2020 coverage must visit their local USDA Service Center office to pay the annual administrative fee, which is $100 for the lowest level catastrophic coverage. Producers must visit their local office even if they locked in coverage for five years to take advantage of the 25% premium discount. Enrollment for the 2020 DMC runs through Dec. 13.“Dairy producers should definitely consider coverage for 2020 as even the slightest drop in the margin can trigger payments,” said Northey. “Dairy producers should consider enrolling in DMC to guard against what has been, for several years, an extremely unforgiving market.”The DMC program offers protection to dairy producers when the difference between the all-milk price and the average feed cost (the margin) falls below a certain dollar amount selected by the producer.For the 2019 enrollment, USDA reports 22,682 operations signed up for DMC, which the department stated amounts to just under 81% of dairy farms with established production history. As of Monday, dairy farmers have received $303.9 million, or an average of $13,400 per operation.Looking at individual states, Wisconsin has the highest number of dairies enrolled at 5,792 operations signed up, or about 86% of those operations with production history. In total, Wisconsin farmers have received $67.9 million in DMC payments, the largest in the nation.A few states have significantly smaller percentages of dairies enrolled. Georgia, for instance, has 219 dairy farms with production history, but just 120 signed up for the 2019 program, or under 55%.DMC enrollment information is updated weekly and can be found at https://www.fsa.usda.gov/….Chris Clayton can be reached at [email protected] him on Twitter @ChrisClaytonDTN(ES/AG)© Copyright 2019 DTN/The Progressive Farmer. All rights reserved.last_img read more

A piece of shrapnel behind Bubba Watson’s tears at the Ryder Cup

first_imgMOST READ Don’t miss out on the latest news and information. Is Luis Manzano planning to propose to Jessy Mendiola? LATEST STORIES Hotel management clarifies SEAG footballers’ kikiam breakfast issue LOOK: Joyce Pring goes public with engagement to Juancho Triviño He never thought he would be at the Ryder — at least not as a player — at the start of the year. Watson had gone two years and one health scare since his last victory. He had thought about quitting, and then he won three times in four months and qualified for the U.S. team.Standing on the 14th green, he couldn’t help but think there might not be another one.“I held my mom right after I got beat by Henrik Stenson in singles,” Watson said. “The game of golf is different for me. The Ryder Cup meant more than golf, more than winning and losing, because it was the last time my dad watched me play.“I remember the time my dad hated it that I chose golf over baseball,” he said. “It’s funny, the whole history of our family and golf is how he hated it. And then he loved it, and then the Ryder Cup. So he got to watch that. For me, that was the most memorable moment. I can remember crying, trying not to look at the crowd. The crowd was like, ‘He’s crying because he got beat.’ I wasn’t crying because I got beat. I was crying because it might be the last one.”Watson turned 40 in November and he is trying not to look too far ahead.He still doesn’t discuss exactly what happened to him in 2017, when he dropped more than 20 pounds and fell out of the top 100 in the world ranking until that victory at the Genesis Open — his third at storied Riviera — got him back on track.Watson now has 12 victories on the PGA Tour, including his two Masters titles, a career record he never imagined. He once joked that he would retire if he ever reached 10 victories, but all that has done is raise the bar for whatever else he has left.“My new goal is three more, see if I can get to 15,” he said.Watson opened with a 70 in his first round of the new year at the Sentry Tournament of Champions, leaving him four shots behind Kapalua newcomer Kevin Tway. He plans to play the Sony Open next week for the first time since 2010.The last time he was in Honolulu, he had yet to win on the PGA Tour. The Ryder Cup was just a dream. SEA Games hosting troubles anger Duterte The source of his tears at the Ryder Cup in France can be traced to a piece of shrapnel Watson had removed from his father when he died.Gerry Watson was a lieutenant in the Special Forces during Vietnam. Watson says his father was injured by a grenade and removed one piece of shrapnel from under his eye. The other piece was too close to the kidney, so it stayed there until his death from throat cancer in October 2010.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionThat was 12 days after Watson played in his first Ryder Cup.“It wasn’t important (to remove it), but I figured why not?” Watson said. “His whole thing was to be cremated. He didn’t serve many, many years, but they fold the flag, and they gave the flag to my mom. She has it, and the shrapnel is right next to it in a little container. My son is very interested. We go over, it’s the first thing he wants to look at. He always looks at it.” That’s why the Ryder Cup is so special to Watson.He is proud of his father’s service in the Army, and Watson always said the closest he could come to experiencing national pride was to play for his country. After he lost in a playoff to Martin Kaymer in the 2010 PGA Championship, Watson was overjoyed because that runner-up finish qualified him for his first Ryder Cup.Fast forward to France.It wasn’t a particularly good week for Watson — the Ryder Cup rarely is. He was sick when he arrived at Le Golf National, and he was on the losing side for the fourth time in his four appearances. The final loss was on Sunday to Henrik Stenson, 5 and 4, moving Europe closer to a certain victory.As the Swede celebrated, Watson wrapped his mother in his arms and was bawling.ADVERTISEMENT SEA Games: Biñan football stadium stands out in preparedness, completion PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Honorio Banario determined to prove worth against ONE’s top lightweights Private companies step in to help SEA Games hosting Watson hopes France wasn’t his last time in a U.S. uniform. He wonders if he’ll play in another Ryder Cup or Presidents Cup, but he desperately wants to be part of it. He was No. 7 in the world in 2016 when he was left off the Ryder Cup team, and then he asked U.S. captain Davis Love III if he could be an assistant.Now, he’s already lobbying to be an assistant at the Presidents Cup in Australia at the end of the year.The captain will be Tiger Woods.Watson says he has playfully pointed out to Woods that the last two times the Americans won the Ryder Cup (2008 and 2016), neither of them were on the team.“That’s our joke,” Watson said. “So I’ve told him, ‘Man, listen, I’ll do anything to help you if you want me. If you don’t, that’s fine.’”If not, Watson will always have the memory of his father watching him in 2010, and the hug he shared with his mother last year.Sports Related Videospowered by AdSparcRead Next SEA Games: Biñan football stadium stands out in preparedness, completion Bubba Watson reacts to his shot from the fourth fairway during the first round of the Tournament of Champions golf event, Thursday, Jan. 3, 2019, at Kapalua Plantation Course in Kapalua, Hawaii. (AP Photo/Matt York)KAPALUA, Hawaii — Bubba Watson is known for crying after he wins. Even with three victories last year, his biggest tears were after a loss.And it really didn’t have anything to do with losing.ADVERTISEMENT TS Kammuri to enter PAR possibly a day after SEA Games opening View commentslast_img read more

The B2B Marketer’s Blind Spot and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 29, 2012 9:00:00 AM, updated October 20 2016 Oh man, how good does that egg look?It got me thinking … you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up? Crispy bacon with a side of the most tantalizing marketing stories of the week? Alright then. Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer’s Journey From Forrester This story comes to us from Jeff Ernst’s Forrester blog. He discusses the transformation of the B2B marketer’s focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. This is a change that many marketers aren’t prepared for, and has resulted in a tendency to neglect an essential portion of the buying cycle: the middle of the funnel . He argues that the marketer’s role doesn’t end at just attracting leads, but that lead nurturing is just as essential to marketers’ success as things like public relations and event planning. We couldn’t agree more! Check out the full story here . Facebook Launches New & Improved Recommendations Plugin for Websites As usual, Facebook changed something this week. The latest update from the ever-evolving social network is a concept called the ‘Recommendation Bar’ for websites to install. But wait, didn’t they already have that? Why yes, they did. But this is a little bit different, in that the Recommendation Bar is more interactive and auto-publishes stories that users have read to their Timelines and newsfeeds in order to further bolster engagement and referral traffic . It’s the latest addition to Facebook’s Social Plugins Suite, which includes the external Like button, Subscribe button, and Facebook Comments section. Still confused as to what exactly changed? We break it down for you in the full story, so check it out here .  How to Pin with Purpose on Pinterest From MarketingProfs It’s been far too long since we’ve discussed Pinterest in the weekly round-up. Thankfully, MarketingProfs offered up this nice feature on pinning with purpose. The article offers tips for pinning marketers of all levels to make the most of their business Pinterest account . The tips cover both strategy and common mistakes, such as always remembering to label your visual content. The importance of scheduling pins in advance, instead of carelessly pinning everything from your website to Pinterest in one day, is also highlighted. Finally — and perhaps most importantly — the article emphasizes that your pinned content should contain links to optimized landing pages . After all, you do want to generate leads from Pinterest, right? Check out the full story here . Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time From Search Engine Land Our friends at Search Engine Land brought us the latest update from another company never short on changes — Google, of course. They’ve released a tool called Index Status that charts the number of pages on your site that have been indexed over time. The information shown is purported to be accurate, albeit on a lag time of several weeks. The tool shows the pages on your site that have been crawled and indexed, the total amount of pages on your website that have been crawled, and the pages that have been blocked from crawling. The full story contains a lot of in-depth analysis on exactly how this data can become actionable for you, so be sure to check it out here . 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com Our last feature comes from JeffBullas.com, and it’s a spectacular list of 72 facts about social media marketing and inbound marketing . The article cites one of our favorite statistics in its intro — that leads generated through social media and content cost half as much as leads acquired from outbound marketing. The post then launches into what essentially amounts to the state of social media marketing in 2012. For example, did you know that only 27% of B2B leads are sales-ready when first generated? Or that 52% of Facebook users have stopped following a company because its updates became too boring or repetitive? Needless to say, there’s some pretty useful information in the list. Check out the full story here . What was the best inbound marketing story you found this week? Share it with us in the comments! Image credit: stevendepolo Topics: Inbound Marketinglast_img read more

Can You Ever Really Scale Social Media Marketing?

first_img Social Media Strategy Topics: Originally published Sep 13, 2013 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing.Me: Hi Alisa! Thanks for joining me today. We’re going to be talking about scalable social media … mostly because that’s your agency’s name, and the topic’s interesting. So tell me, how’d you get that name? Alisa: Well, honestly, it was chosen before I started with Scalable. The company was started by two people who owned franchise locations of Home Instead Senior Care. So, they decided to make something specifically for franchise locations that would be easily duplicated and customized. Or, “Scalable” Me: Oh that’s fascinating — I used to work at HQ for a franchise organization, and I’ve always found some franchises have a hard time with certain inbound tactics, because you have either too much control over the franchises, or too little. How do you coach franchises on that? Alisa: I know it can be a challenge for many. What I suggest is that they carefully review the franchise policies to see if they will have the leeway they need to make it work. We would get in touch with the corporate office to get a feel for their guidelines and make sure that we are working well to further their overall goals, as well as each individual office. Some will also have a home office telling them they needed to utilize social media, and it needs to be personalized — but all the solutions they looked at were very expensive. Me: So like many things, it can be uncomfortable at first, but with corporate buy-in social can work really well at the local level?Alisa: Absolutely. It’s true though — some franchises want to know EVERYTHING that will get posted before it goes up, and that can be really difficult.  We have also found that, of course, the corporate offices want to promote corporate content. Makes sense! However, we are more interested in promoting at the local level.  Me: So let me ask you a question about scaling social media marketing … is it really possible? Today, everyone wants to scale things so it’s efficient. And I get that. But social media seems to want to run in the opposite direction — personalized, one on one conversations. What do you think about that? Can we have both? Alisa: Yes and no. There is some limited value to having identical generic Facebook updates sent to many pages at once. I’ve seen this with home care agencies and independent pharmacies. It’s better than not doing anything at all! However, to really take advantage of social media’s strengths — relationship building, networking, and customer service, you really need to get personal. So, we’ve moved to a modified version of “scalable.”Me: What do you mean by that? Alisa: Well, we do find that it can be cost-effective for us and our customers when we focus on certain niche businesses. That way we have some knowledge of what works well going into it. We’ll work with lots of different types of businesses, but when we have several similar businesses, we are able to charge less for start-up and are able to show them good results faster.Me: So when you talk about scaling social but staying personal, is it about metrics-based decisions on where you spend your time on social?Alisa: Partially, yes. We have a better idea of what is going to work for them, we have people familiar with the industries right from the start, and we’re able to share ideas from client to client without making them carbon copies.Me: Do you ever have a hard time explaining the value of social to these businesses? Do you ever have clients that tend to think it’s just a waste of time? Alisa: Oh sure, but then I can just send my case study over, or tell them about my pharmacy customer who now gets more visitors from Pinterest than any other referrer. It’s also so important to stress that social media is not a miracle cure. If they have a sub-par product, bad customer service, or even a website not optimized for lead generation, it is a waste of time. Me: Wow, pharmacy customers rocking Pinterest? What’s your secret? Alisa: You “sell” the lifestyle, not the product. You watch what is popular, you network with complementary businesses on Pinterest, you make sure every page and post has a pinnable image, and you keep the great blog content coming. Oh, and group boards. Those help.Me: So if someone was just getting started with social media, and hadn’t found the opportunities to scale that you have, where would you tell them to start? Are there certain social networks that are easier to scale than others? Alisa: Well, that’s a tough one. It really depends on the audience of that particular company and where they go for their information. All things being equal though, I’d say Twitter.Me: Yeah I agree. Why do you say that? Alisa: Well, it’s so fast! You get almost instant results because it’s so easy for people to follow, retweet, and favorite. You can make it so easy to tweet your content from your blog. Also, because you can share the same content multiple times (perhaps changing your comment) because things move so fast — so you get more for your efforts. Me: Totally — and frankly, it’s way easier to scale content publishing and monitoring with Twitter. There are so many tools out there (Social Inbox, yes, but others too) that help people with limited resources bucket their time more wisely Alisa: Plus, people who are too big and important for you on Facebook or offline are much more likely to give you a look on Twitter.Me: Any other advice for people trying to scale social?Alisa: If you are trying to manage social media, and especially if you are doing so for more than one company, schedule your updates. Not all of them, but enough so that if you ended up not being able to post for a day or so for some reason, you wouldn’t leave things looking like a wasteland. But, if some local, national, or global news happens — remember to go in and adjust.Me: Yes, it’s those timely updates, supplemented with the evergreen posts, that make social media accounts look dynamic and human-run to me.Image credit: Jason A. Howielast_img read more

Marketing and Peanut Butter Cups: Advice From Facebook Employee #30

first_img Originally published Mar 24, 2014 2:00:00 PM, updated February 01 2017 Career Development Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img On Validating a Business IdeaNoah worked for two companies that went on to become multi-million dollar businesses … after he left. When you’re known for missing out on that much money, investing your time, energy, and resources into an idea that won’t actually drive any revenue is something you watch out for. When people start paying for your offering or service, however, you’ve proved that there’s a need and your idea is validated to customers, investors, and stakeholders.“Validating because “someone else has” or people said they’d pay never counts,” he says. “Can’t tell you how many promises have never paid up so I make it very clear to get three paying customers within 48 hours to validate your business idea.”Having support, encouragement, and followers is a crucial aspect of growing business, but be sure to optimize your time and resources to get things off the ground.(Tweet if you know how to validate.)On Inbound Marketing for B2BIt’s not news that B2B marketers are a bit more reluctant to adopt marketing methods like social media and blogging than some B2C businesses. But we know that inbound marketing can work magic for B2B companies, so we were glad to see an inbound.org user asking whether inbound is a waste of time for B2B companies. Noah’s response was great: “There’s no wrong way to eat a Reese’s peanut butter cup.”(Tweet this delicious truth.)Reese’s and B2B marketing are both very important parts of my life, so this was a great response in my book. Noah added, “Inbound takes patience and a commitment. I do 100% fully believe that educating potential customers is one of the best ways to get them to become a customer.” Candy aside, he’s right. Big purchase decisions typically happen in the B2B space, so buyers want to know every detail before making a call. Inbound marketing is a multi-faceted approach to provide that information and educate your prospects.On Outsourcing WorkLet’s be honest — no matter how great a marketer you are, spreading yourself too thin is never a good solution. We get burnt out and our work ends up suffering. Delegating, collaborating, partnering, or hiring a third party can all be effective ways to outsource some of the work on your team’s plate. But when is a good time to outsource, and when should we just buckle down and do it ourselves? Noah shed some light:“For business I HIGHLY encourage everyone to do all the work in the beginning themselves. For AppSumo I did the coding, support, business development, and marketing. Then over time, I cherry picked the work that was most fun and hired people who could do the work better than I can. It’s hard to say the exact formula for what to outsource. It comes down to what do you value vs. the cost it takes you.”Say you usually post three blogs a week, but suddenly you’re overbooked with meetings, events, and travel you simply can’t get out of. If your blog is your main lead gen source, it’s probably worth the cost to stay on track and hire a freelancer to step in for a post or two. But ultimately, Noah suggests trying it out first: “Hiring/outsourcing/insourcing is a mindshift that takes time to get comfortable with and see the results. Then you can decide what kind of balance works for you.”(Click here to outsource a tweet.)On Hiring a Kick-Ass Marketer With a Small BudgetYou know recruiting marketers is tough when Dharmesh Shah asks Noah to share his insights on finding awesome candidates. Noah pointed out that great people are hard to find because “the best people to hire are generally already employed so you have to be proactive on meeting them before they are ready to leave.” If they’re already employed and aren’t sending you an application, then how do you know who’s a game-changer? “Go to the sites like inbound, conversionXL, or growthhackers and see who’s doing/commenting/writing things that aren’t full of shit. Look at marketing that is working on you and find those people via LinkedIn: who’s writing the great content at Kissmetrics, which creative campaign happened from HowAboutWe, or have solid thoughts about marketing like my buddy Brian Balfour.” (Fun fact: Noah is actually starting to work with someone he recently met on inbound.org.)But wait, what if your marketing budget is small and you can’t afford to lure someone over to your company? First, consider hiring people that are young and hungry — they’ll be less experienced so you’ll need to invest your own time to teach and guide them, but generally won’t demand unreasonable pay. You can also offer equity in your company. “I started AppSumo by myself and then got Chad (my biz/tech partner) to join without pay since I could show the business was already making a profit and growing,” Noah shared. “I told him to tell me what amount equity would make him super happy. He said his amount, I agreed. We’ve been together in love for 3+ years :).”Money matters, but it isn’t everything. Get creative and think about how else you can offer someone their dream job.(Show your followers how hiring’s done.)The perfect way to wrap up Noah’s inbound marketing expertise is by watching it in action. After tuning in to the AMA, I realized I hadn’t been following Noah on Twitter and should be in order to stay in the loop on his blog, endeavors, and taco advice. Though he has about 23,000 followers, he tweeted at me shortly after I clicked ‘Follow’ to say hello and make a joke about a previous tweet I shared. It was a simple and small gesture, but it was personalized, timely, and relevant. And I think any inbound marketer can appreciate that. The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. (That sure makes for a snazzy headline.)But what you may not know is that he’s an inbound marketer, too. Noah recently did an Ask Me Anything (AMA) session on inbound.org — the community for marketers to connect and share — where he engaged with fellow marketers on everything from reaching 750,000+ email subscribers and founding AppSumo, to hiring marketers on a budget and why inbound marketing is a lot like Reese’s peanut butter cups.Any successful inbound marketer knows that to stay relevant in today’s overcrowded, ever-changing marketing landscape, you have to be a great storyteller. Not only can Noah captivate an audience with his candor and quirks (his love of tacos was a surprisingly popular AMA topic), but he also has a unique story to tell. Noah got fired from Facebook in 2006, went on to join Mint (the cloud-based personal financing platform) as Director of Marketing before quitting a year later, moved to Argentina for awhile, and co-founded both Gambit and AppSumo, where he is now Chief Sumo (which I can only assume is the highest-level of sumo you can achieve) that shares daily deals for online products and services. Needless to say, Noah picked up a skill or two on this entrepreneurial rollercoaster ride, like a little trick for determining whether a marketing tactic is savvy or shameful: “If it was published on the WSJ’s frontpage or if your mom knew, would you feel guilty? If you would, don’t do it.” During his recent AMA session, followers and fans picked his brain on developing an authentic copywriting voice, his tell-all blog OkDork.com, getting people to pay for your offering, outsourcing work, achieving daily goals, and attracting thousands of email subscribers. Here are some highlights every inbound marketer could learn from:On Creating Content People Come Back ForThe most valuable kind of content marketers can create answers the questions their audience is asking. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?” for Noah from his network. So, like a savvy inbound marketer, Noah published a blog post titled “Why I got Fired from Facebook (a $100 million dollar lesson)”. Yup, still a snazzy headline.If you haven’t checked out Noah’s personal blog, OkDork.com, yet, I demand that you go do so. (And by demand I mean lovingly recommend, of course.) It’s honest, funny, and most of all, helpful. During his AMA, someone asked how he gets creative ideas for his blog. Staying true to his motto of doubling down on what’s working, Noah responded that he spends more time on “meatier/longer/evergreen and highly actionable posts” because they get the most traffic.If you’re stuck for post ideas, which happens more often than not for an inbound marketer, Noah suggests looking at “which posts on GrowthHackers/Inbound.org or whatever respective aggregator of your site get the most views/comments and write more on those topics.” Spend time writing more to see what sticks and once you know what people want, focus your efforts there.(Tweet this for your fellow bloggers.)On Planning Less and Doing MoreAs marketers, we spend a lot of time researching, planning, and thinking about what’s going to hit it big, and less time actually “doing.” Noah had some valuable insight on this.“After getting fired by Facebook I realized the best way to get attention is to create things … There’s never one most important thing or book or blog post that will solve business problems. I truly believe the best way to learn is experience. Go fail. Do. Try again, iterate, and improve. I never did marketing before Mint.com but I loved the product and spent a lot of time figuring out who else would too!”The thing is, we can still learn what works and what doesn’t while diving into the deep end and putting our plans in motion. Noah adds that for marketers, the best learning tool is experience. “No book will have a magic answer, and you’ll learn so much more through experimenting, failing, and succeeding.”(Share this tip on getting stuff done.)On Checking Things Off Your To-Do ListBetween creating content, scheduling meetings, going to those meetings, following up on email, and the million other things marketers do on a daily basis, it can be hard to actually get things done. When we’re juggling so many long-term and short-term projects, our to-do lists generally get added to before we check anything off. Noah shared his quick morning ritual that helps him keep his eye on the prize each and every day:“When I start my work day I generally pull out my moleskine and list three things I want to do that day. I try not to look at anything as it helps me really think which three things are really the most important that day. This is my most productive period of the day.”If we give ourselves realistic goals, we can accomplish more each day and turn the page on projects once and for all.(Tell your Twitter friends how to stay productive.)On Being the Best Email Marketer AroundAccording to Noah, “Ultimately, NO ONE wants more email.” So then how did AppSumo get 750,000+ professionals to subscribe to their email list? Simply put: because people actually like getting their emails.Noah has a reverse psychology approach to AppSumo’s email list where he actually wants people to unsubscribe. Well, some people. “We actually spent two weeks optimizing our unsubscribe page until my good friend Andrew Chen said, don’t optimize for losing. Optimize for growing. When Gmail makes changes I’m always happy. We only want subscribers who look forward to getting our emails, so making it easier to unsubscribe or filter us to other tabs, the real people will find it.” By weeding out unengaged contacts, you can better reach and serve the ones who are more likely to be a customer or evangelist for life.But how do you make people want to respond? “The #1 way for you to ensure open rates stay high is to only send kick ass emails. I know that’s cliche and you know it but I want to repeat that,” Noah said.Turns out, AppSumo has a solid formula for creating kick ass emails that influence content, calls-to-action, and tone. During the AMA, our own co-founder Dharmesh Shah asked Noah about the talent behind AppSumo’s email copywriting which he said was reminiscent of Groupon. In a nutshell, copywriters are always thinking “How can we delight people’s inboxes?” According to Noah, “The point is to be authentic to your own voice or the voice of the company. And ultimately explain why or why not this is a great product for the people you are writing to.” Like a blog, ebook, or tweet, your company’s email content should reflect your voice and your audience’s needs.(Tweet this kick-ass email tip.)last_img read more