News April 27, 2021 Find out more News News What freedom do the media currently have?The main reports (photos and videos) that we are getting are coming from tourists and not journalists. The Chinese journalists in Xinjiang work for state media, media that are controlled by the Chinese government. So they relay propaganda and only show the negative side of Uyghur demands. The foreign journalists are completely manipulated by the Communist Party and have access to very little information. Party members accompany them wherever they go.What’s more, international telephone communications and the Internet have been cut. So it is very hard to send information abroad. Any activity of this kind is monitored. I do not dare to call my relatives for fear of putting them in even greater danger. Help by sharing this information July 7, 2009 – Updated on January 20, 2016 Appeal by Uyghur writer What are the information sources that the Uyghur people can rely on?Almost none. Independent news sources are privately-owned news sources. But it is currently very hard to communicate, there are fewer and fewer news sources, and journalists risk their lives if they dare to cover the riots. All of the Uyghur-language websites and forums have been closed since the start of the demonstrations on 26 June.As international communications have been cut, calls within the country offer the only way of getting information. The Uyghur community in Beijing, Shanghai and elsewhere within China is relaying information in this manner. That is how the Uyghurs in Xinjiang know what is happing outside the province.Is the Internet a useful means of communication for organising protests?The Internet has been disconnected and, if they have access, only a few people know how to use the methods for circumventing online censorship. The Internet is closely monitored in China and Internet users only see censored information. About half of the Uyghurs in Xinjiang used the Internet. The same goes for Urumqi. But Internet usage is closely regulated. In an Internet café for example, they request your ID card and everything you do is monitored. And when you request a personal connection at home, you have to register with the police and sign a statement promising to respect the Chinese connection regulations.I ask western journalists to try to collect information by all means possible and to help the Uyghur people by ensuring that justice is done through what they report.Reporters Without Borders said: “We urge the international community to adopt sanctions against China. It is not enough to just ask for democratic rights to be respected. The openness the Chinese government is showing towards the foreign news media should not divert attention from the fact that this concern for transparency is not being applied to Chinese journalists and the Internet. The authorities are cutting this province off from the outside world in order to be able to crack down without being seen.” March 12, 2021 Find out more Reporters Without Borders condemns the control of news and information in the western region of Xinjiang. The Chinese government confirmed today that Internet access has been cut in the region’s capital, Urumqi, to “prevent the violence spreading.” International phone communications have also been cut since 5 July.The People’s Daily official newspaper reported that the city authorities and the Communist Party municipal committee held a news conference at midday today in Urumqi for 60 foreign news media and 80 national ones. The party’s “relevant department” then escorted the journalists on visits to the scenes of the recent rioting and to hospitals.Reporters Without Borders asked Kaiser Abdurusul, the secretary-general of the Uyghur PEN Centre, a UK-based association of independent Uyghur writers, about access to information in Xinjiang, which has an ethnic Uyghur majority. June 2, 2021 Find out more RSF_en ChinaAsia – Pacific Organisation China: Political commentator sentenced to eight months in prison News Uyghur PEN Centre asks foreign news media to help in Xinjiang to go further China’s Cyber Censorship Figures Democracies need “reciprocity mechanism” to combat propaganda by authoritarian regimes Follow the news on China 无国界记者传达维吾尔笔会的呼吁 Receive email alerts ChinaAsia – Pacific
“Fat content varies greatly with the cooking method, though,” said extension foodsspecialist Judy Harrison. “If you just can’t resist the crunchy skin of fried chicken,broiled or baked catfish removes the temptation.” Those young fish hook diners, too. Most catfish lovers prefer their catfish small,especially their fried catfish. Some claim the milder meat tastes sweeter. So the youngfish may reel in premium prices for the producer. “This technique allows the farmers to market their fish earlier, saving about $5 per fishin carrying costs,” Burtle said. They can keep the fish they need to breedfaster-growing hybrids and sell the others while they’re young. When the two fish species are about a year old, Burtle said, farmers can use ultrasoundequipment to separate the fish by gender into pens. Then they can sell the female bluecatfish and the male channel catfish. “We use ultrasound technology to determine the sex of channel and blue catfish,” saidDr. Gary Burtle, an aquaculturist at the University of Georgia Coastal PlainExperiment Station in Tifton, Ga. “That allows more efficient reproduction and morefish getting to the markets.” Burtle said new hybrids result in larger fish that can be more disease-resistant. When amale blue catfish is bred to a female channel catfish, a new hybrid results: a bluechannel. This hybrid can grow 15 percent to 30 percent faster than the parent species. So why do catfish farmers need to know if they have males or females in their ponds? In the past, catfish farmers had to wait five years for the blue catfish to mature sexuallyto know if they had males or females. And by that time, the farmer had paid to raisefish he might not need. It costs about $1.25 per year to raise a catfish to maturity. Until now, the only effective way to know if a fish was male or female was bydissection — cutting open the fish to see the reproductive organs. But that’s not veryefficient. In 1996, Georgia farmers sent about $20 million worth of catfish to processors.Nationwide, the farm catfish crop was worth more than $364 million. Extension experts say catfish is a fairly low-fat meat. It has about the same fat contentas skinless white chicken meat. U.S. doctors have used ultrasound for years to keep track of an unborn baby’s size anddevelopment. More recently they use it to identify organs and diagnose diseases. Nowfarmers use it on fish.
John Terry is reportedly in danger of missing out on England’s squad for the European Championships.The Sun and Daily Mail suggest new boss Roy Hodgson has doubts about taking both Terry and Rio Ferdinand to the tournament given that Chelsea’s skipper has been accused of racially abusing the Manchester United defender’s brother Anton. Terry strongly denies doing so.Romelu Lukaku has reiterated that he wants to go out on loan next season.Lukaku, who turns 19 this month, has been frustrated at his lack of first-team chances since his £18m move from Anderlecht last summer.He told Belgian newspaper De Standaard: “I need to play more games. It has not been as I imagined at Chelsea. Both Andre Villas-Boas and Roberto Di Matteo have stuck with experienced players.“I haven’t always agreed with their decisions but, as a player, you have to accept the decisions of the coach. I don’t have any regrets about joining Chelsea. I’ve learned a lot.“Let’s wait and see who is appointed Chelsea manager but, as it stands, I’ll be going out on loan.“Playing games is the most important thing for my career right now and for that reason it’s better to look at other places.”Meanwhile, QPR captain Joey Barton says his former club Manchester City are in for a “reality check” if they think the title is as good as won.City are overwhelming favourites to clinch the Premier League crown by beating Rangers, who need a point to guarantee their top-flight survival.The Daily Mirror quote Barton as saying: “I can’t wait for the game – I can’t wait to go to Man City.“They expect us to turn up and them to probably stuff us and go on and win the league .“If that is their attitude, they will get a reality check. It’s 11 men against 11 men. There is a lot of pressure out there – I can’t wait for it.“We have one game to go and we are masters of our own destiny.”Was Di Matteo’s team selection against Liverpool justified? Click here to voteClick here for Wednesday’s Chelsea quizFollow West London Sport on TwitterFind us on Facebook
(Visited 37 times, 1 visits today)FacebookTwitterPinterestSave分享0 The number of potential overhauls in thinking from this thigh bone in China is staggering.A painted thigh bone found in a China cave shouldn’t be there. It looks like something ancient, but it’s dated to just 14,000 years ago. If the articles on PhysOrg and New Scientist are correct, here are some of the pillars of human evolution ready to topple:The “out of Africa” theory.The antiquity of Homo erectus.The overthrow of the Denisovans and Neanderthals by modern humans.The evolutionary status of “The Hobbit” (Homo floresiensis)Quotes in the New Scientist article reflect astonishment among the scientists pondering the meaning of these bones.Among the discoveries appears to be a primitive human species, which most closely resembles the earliest human species, Homo habilis and Homo erectus.But while these lived about 2 million years ago, this new species lived just 14,000 years ago, says Darren Curnoe of the University of New South Wales in Sydney, Australia, who lead the team behind the discoveries. This would make it the most recent human species to have gone extinct.“If true, this would be rather spectacular and it would make the finds of truly global importance,” says Michael Petraglia at the University of Oxford, who wasn’t involved in the discoveries.Paleoanthropologists have insisted that ancient humans disappeared after modern humans took over.“This turns that on its head,” says Curnoe. “Its young age shows that remarkably primitive-looking humans must have shared the landscape with very modern-looking people at a time when China’s earliest farming cultures were beginning to flourish.”Another implication, however, is that so-called “primitive” features of early man were not less fit, if they survived so long into the modern era. One of the anthropologists is interpreting the condition of the bones to indicate that the “ancient” hominid was mating with a modern human. Some experts are unconvinced of the claims, but the implications are staggering:Curnoe says the discoveries point to a profound shift in our understanding of what it means to be human.Adding to the now well-established interbreeding that occurred with our cousins the Neanderthals and Denisovans, we can no longer consider ourselves a single lineage that emerged from Africa.“We had particular notions of our evolution: That we found ourselves evolving in isolation in Africa and quickly replaced all the other species that were around because we thought we were superior to them. And it happened very quickly, without question, and without biological interaction,” Curnoe says. “But the hybridisation story has turned that on its head.”Is it a relic of Victorian notions of European superiority that misled research for a century and a half? If modern humans interbred with “archaic humans,” maybe they weren’t primitive at all. It’s just more evidence of variability within a single human species.Another bombshell came from a report from the University of Vermont, casting doubt on the long ages of evolution in general.A new analysis of the fossil record shows that a deep pattern in nature remained the same for 300 million years. Then, 6,000 years ago, the pattern was disrupted — at about the same time that agriculture spread across North America.This means that the stamp of human nature came suddenly and recently. Yet paleoanthropologists insist that hominids equal in stature and brain size to us lived in Africa, Europe and Asia for one to two million years. Suddenly, without explanation, agriculture appears just 6,000 years ago, and the world’s ecology shifts. What were the predecessors of the first farmers doing for the other 99.7% of their existence?It gets boring to keep hearing “Everything you know is wrong” — the annual chant of the evolutionary paleoanthropologists. Why do we even listen to this racist crowd? The dates are all manufactured in Darwin Years to fit their myth of progress. None of these bones are old, and they don’t tell a story of progress from primitive to advanced. Who knows; the “archaic” models might have been the Einsteins of their day. It’s inconceivable that humans who were smart enough to hunt, make tools, use fire and travel long distances existed for two million years without building cities (see previous entry).All the evidence makes sense if you cleanse the mind of Darwinian notions and realize this all happened recently. Why don’t we see cities of Homo erectus? Because they lived within the past few thousand years, not two million years ago! Keep this in mind next time Lee Berger tries to tell us that Homo naledi is a primitive human ancestor and manufactures a date in Darwin Years to put it in the narrative. The dates are myths. This all happened since the Flood and Babel, when people scattered in all directions. Many sought refuge in caves. Others eked out a hard living in the harsh conditions of the Ice Age. But most were farming and raising livestock, skills they knew before the Flood, at the same time, not after a hunting-gathering stage of evolution. Inbreeding was rampant, accentuating certain traits in various tribes, but they were all human, all still able to interbreed, because they had not been separated for long.
A Web Developer’s New Best Friend is the AI Wai… In less than 20 years, experts predict, we will reach the physical limit of how much processing capability can be squeezed out of silicon-based processors in the heart of our computing devices. But a recent scientific finding that could completely change the way we build computing devices may simply allow engineers to sidestep any obstacles.The breakthrough from materials scientists at IBM Research doesn’t sound like a big deal. In a nutshell, they claim to have figured out how to convert metal oxide materials, which act as natural insulators, to a conductive metallic state. Even better, the process is reversible.Shifting materials from insulator to conductor and back is not exactly new, according to Stuart Parkin, IBM Fellow at IBM Research. What is new is that these changes in state are stable even after you shut off the power flowing through the materials.And that’s huge.Power On… And On And On And On…When it comes to computing — mobile, desktop or server — all devices have one key problem: they’re inefficient as hell with power.As users, we experience this every day with phone batteries dipping into the red, hot notebook computers burning our laps or noisily whirring PC fans grating our ears. System administrators and hardware architects in data centers are even more acutely aware of power inefficiency, since they run huge collections of machines that mainline electricity while generating tremendous amounts of heat (which in turn eats more power for the requisite cooling systems).Here’s one basic reason for all the inefficiency: Silicon-based transistors must be powered all the time, and as current runs through these very tiny transistors inside a computer processor, some of it leaks. Both the active transistors and the leaking current generate heat — so much that without heat sinks, water lines or fans to cool them, processors would probably just melt.Enter the IBM researchers. Computers process information by switching transistors on or off, generating binary 1s and 0s. processing depends on manipulating two states of a transistor: off or on, 1s or 0s — all while the power is flowing. But suppose you could switch a transistor with just a microburst of electricity instead of supplying it constantly with current. The power savings would be enormous, and the heat generated, far, far lower.That’s exactly what the IBM team says it can now accomplish with its state-changing metal oxides. This kind of ultra-low power use is similar to the way neurons in our own brains fire to make connections across synapses, Parkin explained. The human brain is more powerful than the processors we use today, he added, but “it uses a millionth of the power.”The implications are clear. Assuming this technology can be refined and actually manufactured for use in processors and memory, it could form the basis of an entirely whole new class of electronic devices that would barely sip at power. Imagine a smartphone with that kind of technology. The screen, speakers and radios would still need power, but the processor and memory hardware would barely touch the battery.Moore’s Law? What Moore’s Law?There’s a lot more research ahead before this technology sees practical applications. Parkin explained that the fluid used to help achieve the steady state changes in these materials needs to be more efficiently delivered using nano-channels, which is what he and his fellow researchers will be focusing on next.Ultimately, this breakthrough is one among many that we have seen and will see in computing technology. Put in that perspective, it’s hard to get that impressed. But stepping back a bit, it’s clear that the so-called end of the road for processors due to physical limits is probably not as big a deal as one would think. True, silicon-based processing may see its time pass, but there are other technologies on the horizon that should take its place.Now all we have to do is think of a new name for Silicon Valley.Image courtesy of Shutterstock brian proffitt Tags:#chips#IBM#microprocessors 8 Best WordPress Hosting Solutions on the Market Related Posts Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic…
New Delhi, Feb 18 (PTI) Senior India off-spinner Harbhajan Singh today said he is seeking legal advise on the way ahead after BCCI Ombudsman Justice (Retd) AP Shah observed that the bowler should dissociate himself from sports apparel company Bhajji Sports, which supplies kits to domestic teams. Shah had investigated the Conflict of Interest issues raised by activist Neeraj Gundey, who had filed a number of such complaints with the Office of Ombudsman. “I have received an e-mail communication from the Board. All I can say at this moment is that I am discussing the issue with my legal advisor. I will act according to his advice,” Harbhajan told PTI today. The company Bhajji Sports is owned by Mrs Avtar Kaur, who is the cricketers mother. When a senior BCCI official was asked, he said that if Harbhajan is not the owner, anyone else can run the company, he said: “As long as Harbhajans name does not feature among the owners of the company in any of the deeds, he will not be under the Conflict of Interest purview.” According to Justice (Retd) Shahs observation: “The Ombudsman recommends that all concerned individuals (cricketers, selectors, coaches, and administrators) should be required to make standard disclosures about their affiliations in the context of the conflict of interest rules (which may pertain, for example, to cricket coaching/training academies, sports management companies, sports apparel manufacturers, etc). “If the disclosures reveal that an individual does have such an association, they may be asked to either terminate their association with such companies/academies, or asked to resign from their position as cricketer/selector/coach/administrator, as covered by the conflict of interest rules.” However, there was a big sigh of relief for former India captain Sourav Ganguly after Shah declared that the former batsmans association as part-owner of Atletico de Kolkata doesnt fall into Conflict of interest purview after the owners bought the Pune IPL team. “The Ombudsman is of the view that no case of conflict of interest has been established or made out against Mr Ganguly, and therefore, the matter is accordingly disposed of,” Justice Shah says in his order yesterday. Ganguly, in his reply, had made it clear that he had no commercial links with the new IPL franchise Rising Pune Supergiants even though he had a negligible share in Atletico de Kolkata. PTI KHS PM PMadvertisement
By Aditi KhannaLondon, Oct 21 (PTI) Cambridge University is planning to introduce an official register to record relationships between academics and students as part of its crackdown on harassment and misconduct cases.While there is no law forbidding university tutors from engaging in a relationship with students over the age of 18, it is generally frowned upon as part of the code of conduct of most British universities.Now Cambridge University, one of the worlds best-known universities, plans to go a step further.The prestigious university in England will unveil a new policy that will make it compulsory for professors to register any sexual liaison with a student that could be perceived as a conflict of interest.They could then be barred from teaching those students or marking their work.In a statement, the university said that “as part of a series of new initiatives to encourage behaviour change around sexual misconduct”, it will publish new guidance “on consensual staff-student relationships”, the Daily Telegraph reported.”The policy, designed to ensure the quality and clarity of every students academic experience in Cambridge, discourages such relationships, particularly where there is a real or perceived conflict of interest. For example, where the staff member might be involved in marking the students assessments.”The policy stipulates that any such relationships have to be disclosed by the staff member to the university and the staff member must withdraw from any professional duties that could lead to accusations of unfair or preferential treatment,” the statement said.The policy is officially titled “Breaking the Silence”, and also includes “Good Lad Initiative” workshops that aim to tackle chauvinist attitudes, particularly among sporting and social societies. It forms part of a so-called “zero tolerance” campaign, the first major initiative of Cambridge Universitys new vice-chancellor Professor Stephen Toope.advertisementPersonal relationships covered in the policy could also include “remote” contacts between staff and students such as text messaging and other social media.The university has indicated that the scheme has been a long time in the planning but was given a boost this year when it received a funding worth 87,000 pounds (USD 114,767).It hopes the decision to officially record “consensual” relationships between staff and students will help combat concern that academics can use positions of power to seduce students, male or female. PTI AK CPS
TweetPinShare0 Shares HOUSTON — Rookie Carlos Correa doubled twice and scored the tiebreaking run on a triple by Evan Gattis in the seventh inning to help the Houston Astros to a 3-1 win over the New York Yankees on Sunday.Collin McHugh (9-3) allowed a season-low two hits — both singles — and one run and eight strikeouts in eight innings for his third straight win. Luke Gregerson pitched a perfect ninth for his 18th save.The game was tied 1-1 when Correa doubled with no outs in the seventh and advanced to third on a sacrifice bunt by Jose Altuve. The triple by Gattis, which sailed just out of reach of center fielder Brett Gardner and bounced off the low wall in left-center, scored Correa and put Houston on top 2-1.The speedy 20-year-old Correa also scored Houston’s first run when he doubled and scored on an error by Gardner in the fourth inning.New York starter Michael Pineda (8-5) allowed seven hits and three runs — two earned— and struck out eight in eight innings for the first complete game of his career. The solid performance comes after he allowed 11 hits and eight runs — both career highs — in his previous start.The Astros added an insurance run when Preston Tucker scored on a sacrifice fly by Jason Castro in the eighth to make it 3-1.Correa, the top overall pick in the 2012 draft, has nine doubles and five homers in just 20 games.Stephen Drew walked with one out in the third inning and reached second on a wild pitch. He scored on a single by Gardner to give New York a 1-0 lead.McHugh retired the next 10 in a row after Gardner’s hit. The Yankees didn’t have another baserunner until a single by Alex Rodriguez with two outs in the sixth inning. But he retired Mark Teixeira to end that inning before throwing perfect seventh and eighth innings.Correa doubled with one out in the fourth inning and scored on an error by Gardner when he and left fielder Garrett Jones allowed the ball to drop between them and roll away to make it 1-1.Altuve made a nifty catch for the last out of the second inning when he sprinted to grab a ball hit by Rodriguez in shallow right field, but bobbled it, causing it to pop out of his glove, before reeling it in.Teixeira grabbed a grounder hit by Gattis in the second inning, but lost his footing. He regained it by pushing his hand onto the barrel chest of first base umpire Joe West before stepping on first base for the out. Teixeira looked back at West after the play and the pair shared a laugh.New York’s Chris Young went 0 for 3 to snap a career-long 10-game hitting streak.TRAINER’S ROOMAstros: RHP Scott Feldman, who had arthroscopic surgery on his right knee on May 29, will throw a simulated game early next week in Houston. If that goes well he could go on a rehabilitation assignment. … OF Colby Rasmus was out for a second straight game with a skin infection on his arm. But manager A.J. Hinch said he was doing better on Sunday and should return on Monday.Yankees: CF Jacoby Ellsbury, out since May 19 with a sprained right knee, will be in Class A Tampa on Monday and the Yankees anticipate he will begin playing in rehab games later in the week.UP NEXTThe Yankees open a three-game series against the Los Angeles Angels on Monday when CC Sabathia (3-7) opposes C.J. Wilson (5-6). Sabathia looks to bounce back from his most recent start where he allowed eight hits and six runs in 4 2-3 innings. It was the second time this season that he’s pitched less than five innings.The Astros wrap up their homestand with a three-game series against Kansas City starting on Monday when rookie Lance McCullers opposes Joe Blanton. The 21-year-old McCullers will be making his ninth major league start after not factoring in the decision in his past start when he allowed four hits and a run in six innings in a loss in Anaheim.KRISTIE RIEKEN, AP Sports Writer
Originally published Dec 9, 2011 1:30:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it’s also a great way to gain insights for generating leads from LinkedIn.To access the Group Statistics for a specific LinkedIn group, browse to the group and click ‘More’ in the group’s top navigation. Then click ‘Group Statistics’ from the drop-down menu.LinkedIn Group Statistics doesn’t only tell you how many members are in a group or how active those members are; it also gives you other key insights about the group’s members such as locations, seniority, function, and industry.This information can be massively beneficial if it’s used right. Here are 4 ways you can use LinkedIn’s Group Statistics to optimize your business’ lead generation efforts.1. Spend Time in Appropriate Groups to Establish AuthorityParticipating in group discussions can help you grow your company’s reach, but if you join a group with employees mostly working in IT and you’re trying to sell a product to management consultants, you’ll be wasting precious time you could have spent elsewhere. Sometimes a group’s title can be deceiving, but by using the statistics tab, you can easily determine if a group is right for you. More importantly, you can see if a group is active and whether it is worth your time to join and participate.As you establish yourself as a thought leader in the right group, you’ll be able to gain authority. From there, you’ll have the ability to introduce fellow group members to interesting and helpful blog posts, ebooks, and webinars on your site, and convert appropriate group member prospects into leads!2. Better Target Your LinkedIn AdsAds on LinkedIn can be super effective, but if you really want to optimize your ad spend on LinkedIn, you should have awesome targeting set in place. The problem is, many people rely on hunches rather than data when figuring out how to target their ads. Using LinkedIn’s Group Statistics can be a great way to leverage valuable data and maximize your spend.3. Create Better Targeted LinkedIn Product PagesDid you know that you can segment and target your LinkedIn Company Products Page? It’s a really nifty feature, and it can be a great way to increase the likelihood that people visiting your page will convert into leads. The Group Statistics feature can guide you in how to best segment your Products Page on LinkedIn. For example, if you’re looking at a group with 50,000 members and 25% of members are the owner of their company and another 25% are managers at a company, it may make sense to spend some time changing the copy on your product page to tailor to each of these audiences. You may also want to place different offers that appeal to the different needs of these two audiences on each of these targeted pages. After all, an owner and a manager do have different needs.4. Collect Insights for Generating Leads Outside of LinkedInYou can almost think of appropriate LinkedIn Groups as a sample size of your prospects to figure out who they are and what they’re looking for. Perhaps you’re trying to sell banking and finance software and don’t know who your core audience is or where to find them. Looking at LinkedIn Groups, you’d notice that there’s a Banking and Finance Technology group that has over 30,000 members, most of which are international. You could then use those insights to inform your other marketing efforts. Maybe you could build a Google AdWords campaign that’s geo-targeted to the areas that matter, blog about international news, and make sure that your social media updates take international time zones into consideration.LinkedIn has always been a great social media platform for generating leads, but with Group Statistics at your fingertips, you now have the ability to leverage LinkedIn’s potential in other marketing channels as well. Think of LinkedIn Group Statistics as free marketing data that doesn’t have to live in solitary confinement on LinkedIn. Those insights can be applied anywhere, and as an inbound marketer, that’s a pretty lethal weapon to have.What other interesting ways can you leverage the insights from LinkedIn Group Statistics.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest blog post written by Hunter Boyle. He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits.We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing.And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships.When asked about their top email marketing priorities for 2012 in a recent MarketingSherpa survey of more than 2,700 email marketers, “delivering highly relevant content” ranked first among large and mid-sized companies (70% and 62% respectively), and second among small businesses (71%), surpassed only by “growing and retaining subscribers” — which, of course, largely depends on content also. This is great news, because it suggests that email will continue to improve in 2012.The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing:1. Approach List Building StrategicallyThere’s no shortage of tactics for growing email lists, but it’s all too easy to get caught up in them at the expense of a fully developed plan. Does your email strategy account for how and when to apply various tactics, when to test others, and a consistent process for analysis and adjustments? With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement.2. Set Clear Expectations for SubscribersAs marketers, we often don’t see the disconnect between our perception of how our offers are presented and how prospects see and understand them. In particular, short email forms that simply ask for name and email and offer little context or information about send frequency, specific content options, or address validation, tend to generate larger lists but include lower quality contacts. We may know what’s behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? That’s why it’s critical to set expectations with your potential subscribers so they know exactly what they’re signing up for and exactly what the value is.3. Segment Lists to Match Your PrioritiesWhether you’re segmenting lists based on behaviors such as opens, clicks, and downloads (or lack thereof); on stage in the sales cycle; or on more specific demographic data, the bottom line is that segmentation is a huge factor in establishing relevance. Matching segments to your organization’s ideal customer personas makes your content more engaging and your offers and campaigns more likely to succeed. So why are only about half of email marketers using these techniques regularly?4. Automate Your CampaignsThank you, welcome, and transactional emails are widely used by organizations of all sizes, but research shows a significant drop-off in other types of automated messages. Lead nurturing, drip campaigns, re-engagement campaigns, and auto-responders make it easier for marketers to create email series with the intent of building relationships; however, these types account for roughly one-third or fewer of the emails sent by survey respondents. If your content mix includes “evergreen” information such as how-to articles or training videos that won’t lose their news value, marketing automation is definitely an option worth exploring.5. Optimize and Test RegularlyTo quote the MarketingSherpa report, “Continuous experimentation is the quickest path to peak performance.” Yet only 28% of small businesses regularly test and optimize email messages. Mid-sized and larger organizations fared better, but still only around half test regularly. Deadlines and full workloads are a common culprit, but let’s say you run a test that yields an 18% lift in response — you’d probably find time to test more consistently next time, right? Interestingly, subject lines are among the most popular tests, yet they often produce the smallest gains compared to other areas such as landing pages and target audiences. Don’t be afraid to test various elements of your email marketing efforts to optimize email performance.The tips above are a starting point, but for more detailed charts from the survey plus recommendations and links to case studies, how-to articles, and online tools related to these five steps, you’ll want to get the complete special report ebook and email series. MarketingSherpa and AWeber are providing the series for free through December 31. Originally published Dec 14, 2011 8:00:00 PM, updated October 20 2016 Email Marketing Topics: