In the summer of 1963, two Harvard graduates teamed up to shoot a landmark independent feature film about the Jim Crow South. “Nothing But a Man,” released in 1964, was among the first American movies to cast black actors as the leads in a vehicle intended for a general U.S. audience.The 92-minute film made its creators, director Michael Roemer ’49 and cinematographer Robert M. Young ’49, cinematic pioneers. Until that time, black actors either had been relegated to secondary roles in mainstream movies or had appeared in what were called race films, features that were shot between 1915 and 1950 and were marketed to black-only audiences.With the film’s 50th anniversary approaching and its Harvard provenance, the movie was a natural to lead off the 2013 season at the Harvard Film Archive, said programmer David Pendleton. But the immediate impetus, he said, was the recent release of a restored 35 mm print by the Library of Congress. (Screenings run from Jan. 11 to 20.)“Nothing But a Man” also stands out as a truly independent film. It was written, produced, and shot outside during an era when Hollywood’s studio system kept a grip on nearly everything made for the screen. The movie about a rough-edged rail worker who falls in love with a preacher’s daughter broke some artistic boundaries, too. It was shot in black and white in a naturalistic, documentary style that was part newsreel, part film noir, and part ethnography. (Right out of college, Roemer apprenticed with Louis de Rochemont, creator of the iconic “March of Time” movie newsreels.) The Roemer-Young film featured settings of black life and its difficulties. The film’s visual style is like an animation of a Walker Evans photo album.Michael Roemer (left) and Class of 1949 friend Robert M. Young — future filmmaking partners during the 1960s — as they appeared as seniors in the 1949 Harvard Album.“Nothing But a Man” was also the first film to feature a Motown score. Attorney George Schiffer ’53, a friend of Roemer, was general counsel for Motown Records from 1959 to 1975. He handed the young director a stack of 45s one day, and the resultant soundtrack included Mary Wells, Stevie Wonder, and Martha and the Vandellas.The film is also memorable for its cast, most of whom were neophyte black actors just beginning a rise to stardom. Julius W. Harris, a male nurse and onetime bouncer, had never acted before, but went on to make more than 70 films. The movie also featured a very young Yaphet Kotto in only his second film.The man who played the laconic and tough rail worker, summing up black male frustrations of the era, was Ivan Dixon, best remembered today for his later role in television’s long-running “Hogan’s Heroes.” His co-star who played the steady and loving schoolteacher was Abbey Lincoln, whose only previous film appearance had been as herself in “The Girl Can’t Help It.” Lincoln went on to a long career as an actress and jazz singer, and was often compared to Billie Holiday.“Nothing But a Man” won a pair of prizes at the 1964 Venice Film Festival, and drew raves at the New York Film Festival. But critical acclaim was not followed by box office success. After it tanked in American theaters, the movie found a quiet second life as a 16 mm offering screened in black churches, community centers, and classrooms.When it was re-released in 1993, the film finally turned a profit. Its artistic acclaim also held steady. By the following year it had been listed in the National Film Registry.Inspired by a 1933 play, and crafted into a screenplay by Roemer and Young, the movie was made on a budget of $250,000. (Everyone — cast and crew alike — made $100 a week during filming.) It was shot on location in Atlantic City and in Cape May, N.J., because filming in Alabama, the purported setting, would have endangered those involved. To be able to evoke the mood and settings, Roemer and Young spent three months in 1962 on a research trip to the segregated South. Young later described the journey from one black safe house to another as the Underground Railroad in reverse.“Nothing But a Man” came out when turmoil and violence peaked over issues of race and citizenship. Young was most fervent about the civil rights message in the film, which includes stomach-churning scenes of injustice meted out on the Alabama color line. But Roemer, a son of a German Jews, was more interested in how poverty and social stresses can unravel a marriage, parenthood, and even character. Roemer’s well-off Berlin family had lost everything when the Nazis swept into power, stripping Jews of their rights, safety, money, and job prospects. He later said he identified with the movie’s rail worker, whose righteous sensibilities bounced him from job to job.“If you’re unemployed, you don’t feel like you’re a man; at least my generation didn’t,” Roemer told the New York Times in 2004, when a 40th anniversary DVD was released. “That’s not black; that’s all of us.”But the film is also Roemer’s homage to the redemptive powers of marriage and fatherhood. In the last scene, the rail worker returns home, embraces the schoolteacher, and says, “Baby, I feel so free inside.”At age 11, in 1939, Roemer was sent to England, one of 10,000 European Jewish children rescued in the Kindertransport. He studied at the Bunce Court School in Kent, a school for dispossessed children. Many of those children eventually turned to careers in the arts.During Roemer’s Harvard College years, Lamont Library was built, weekly board went up to $11.50, Latin was eliminated as a requirement for the A.B., Cambridge got its first parking meters, and the Chicago Tribune dubbed Harvard “a hotbed of communism.”He became an English concentrator, joined a Zionist group, did dean’s list work, and lived at Kirkland House. But the young German’s real legacy at Harvard involved directing a pioneer film, “A Touch of the Times,” which may be the first feature film produced at an American college.In this picture from the 1949 Harvard Album, an Ivy Films cast and crew shoot a scene from “A Touch of the Times,” a feature directed by Michael Roemer ’49 (far right).Made for Ivy Films, a new club, this 16 mm fantasy comedy, which premiered in the fall of 1949, was about factory workers who gave up labor to fly kites. It took two years to make, more than 300 hours to shoot, and cost $2,300. Cast members kept graduating or getting placed on probation, Roemer said later, so the lead actor had to be replaced five times.In 1966, Roemer started teaching film at Yale, which he still does today at age 85. Young, who is 88, is still involved in cinema as a screenwriter, director, cinematographer, and producer on the West Coast. Among the leading actors in “Nothing But a Man,” however, only Kotto is still alive.
When it comes to backyard wildlife, the cup plant does it all. To me, it is like the flag-bearing perennial for bees, butterflies and birds. It is a stalwart and is native in 34 states, from Louisiana, north to Canada and sweeping across all states east.Its size makes it seem like it is the composite, or aster, that ate New York. It is big, bold and wonderful, and this is the time of the year it shines the most.If you are interested in the cup plant but unfamiliar with the flower, it is known botanically as “Silphium perfoliatum” and, as I alluded above, is cold hardy from zones 3 through 9. It can grow tall — 4 to 10 feet — and colonize, so it is a plant for the back of the border. Here at the Coastal Georgia Botanical Garden at the Historic Bamboo Farm in Savannah, ours are around 7 feet.Although it may be hard to imagine that they can dwarf a brown-eyed Susan, Rudbeckia triloba or Brazilan sage (Salvia guaranitica) are both considered large plants and terrific partners for the cup plant. Within close proximity, the pagoda flower (Clerodendrum paniculatum), Java glory bower (Clerodendrum speciosissimum) and baby lace (Hydrangea paniculata) all do their part to bring in hummingbirds, bees and butterflies.Why is this called the “cup plant”? As the plant grows, it develops large, square stems that give the impression that they are piercing the center of the large leaves. There are actually two leaves without petioles that are attached to the stem, forming a perfect cup with which to collect rainwater. Small birds, like finches, take advantage of this natural reservoir of water. These same birds also feed on the seeds as they mature and disperse.The blooms will eventually be covered in what may best be described as a “pollinating frenzy.” Every kind of bee, including honeybees by the hundreds, bumblebees and more, like wasps, are there doing their thing. On a recent morning visit to the Coastal Botanical Garden, I saw eastern tiger swallowtails, long-tailed skippers, fiery skippers and yellow sulphur butterflies. It was like a park for pollinators. Though I didn’t see any, everyone reports hummingbirds on the plants as well.The nature lover will find the cup plant to be one of the most thrilling plants to incorporate into the landscape. Get a chair, a pair of binoculars and a camera, and you will be ready for a day of journaling.Gardeners may need to adjust before planting. First, they must be ready to incorporate such a tall aster family member into the back of the border. Then, they must accept a colonizing racehorse of a plant, so to speak. Not only will gardeners have rhizomes spreading, but they will have reseeding. In other words, there will be some maintenance required to confine the plant to the space allotted.Native plant nurseries sell the plants, and if we can buy them, so can you. They are also easy to start from seeds. Sow unstratified seeds in the fall or stratified seeds in the spring. If using stratification, give seeds a three-month cold, moist treatment in the refrigerator. Putting moist, coarse sand and seeds in a plastic bag is a good method. Then, choose a sunny location with good soil moisture.Since this plant will be the backbone of your wildlife habitat or pollinator garden, choose companions that are not only beautiful but will incorporate the cup plants. I mentioned salvias and brown-eyed Susans, but Joe-Pye weeds, milkweeds and ironweeds native to your region would partner with cup plants well. Other favorites could be anise hyssops like ‘Blue Fortune,’ ‘Blue Boa’ and ‘Black Adder.’ They would give that complementary sizzle of opposite colors. Lastly, use the cup plant to create mystery in the garden by blocking a view and forming an area of transition.The cup plant does it all for wildlife and pollinators, all the while showing dazzling 3.5-inch yellow blossoms. You have to agree that it is pretty doggone special.Follow me on Twitter @CGBGgardenguru. Learn more about the University of Georgia Coastal Georgia Botanical Gardens at www.coastalgeorgiabg.org/.
By Dialogo March 19, 2012 Brazilian aircraft carry drugs from Bolivia On Jan. 26 and 27, the heads of the Bolivian Armed Forces (FFAA) and the Brazilian Joint Command met in Campo Grande, Brazil, to coordinate their anti-narcotics strategy along the 3,000-kilometer-long border. It followed a memo of understanding signed by the two countries’ ministers of defense last October; other areas of cooperation include disaster assistance as well as Brazilian logistical, technical and equipment support for the Bolivian Armed Forces, and use of unmanned aircraft for border patrols. The bilateral meeting was headed by FFAA’s commander in chief, Gen. Tito Gandarillas, and the Brazilian commander of the Joint Command, José Carlos de Nardy. The need for this bilateral cooperation has become more apparent as Bolivia, the world’s third-largest producer of cocaine, grows increasingly attractive to international drug trade organizations. Bolivia has also become a significant transit zone for cocaine of Peruvian origin, says a report by the U.S. Drug Enforcement Administration (DEA). Last December, Bolivia participated as an observer in Brazilian’s Operation Agata 3, which focused on integrating all the branches of Brazil’s Armed Forces in the protection of border areas. In late January, Bolivia’s Special Force Against Drug Trafficking (FELCN), working with Brazilian police, captured 12 drug traffickers on the border with Brazil — just as the heads of both countries’ armed forces met to coordinate strategies in the fight against drug trafficking. “In a combined operation with information from Brazil, we apprehended 12 people involved in cocaine traffic and other crimes,” Col. Gonzalo Quezada, director of FELCN, told reporters. He said six of the detainees were Bolivian, the other six were Brazilian, and that operation took place in the border area of San Matías on the Bolivian side and Cáceres in Brazil. The information Brazil supplied revealed that the Brazilian suspects had long criminal records including previous convictions for drug trafficking, among other things. In January, FELCN seized more than 1.5 tons of cocaine and 30 tons of marijuana, said Quezada. It has also stepped up the pace of destroying laboratories and eradicating illegal coca plantations, with a goal to eliminate 10,000 hectares in 2012. “We are going at a good pace in our interdiction efforts,” Quezada said. Bolivia is now the top exporter of cocaine to Brazil, say authorities. In January, news media revealed that Brazilian companies offering flights in border areas rent their small planes to drug traffickers. Such planes often change their flight plans to stop in Bolivia to pick up drugs, said FECLN’s Quezada. He told reporters that both countries will significantly step up vigilance of aircrafts that have changed their itineraries. Quezada also noted similar problems with Paraguay and Argentina. Brazil’s Federal Police has repeatedly denounced low-flying planes in border areas that attempt to cross into Brazilian airspace. According to official government reports, these planes travel up to 50 kilometers into Brazilian territory and deliver large quantities of cocaine to Brazilian drug kingpins. Most of this cocaine comes from the Bolivian drug-producing region of Chapare, and it’s distributed throughout Brazil, according to the report. Despite the high cost of operations, drug traffickers continue to use aircraft because they almost always succeed in penetrating Brazilian airspace. “Even the Bolivian and Brazilian suppliers living in Bolivia, who had traditionally used land routes and rivers, and mules, have now opted for air transport,” Eder Rosa de Magalhães, a spokesperson for the Federal Police in Mato Grosso, told local media. Border collaboration Bolivia, Brazil and the U.S. anti-drug accord As part of joint efforts in the fight against organized crime and drug smuggling, Bolivia, Brazil and the United States recently signed an agreement to strengthen ties and define their joint cooperation. Wilfredo Chávez, Bolivia’s minister of government; Marcel Biato, Brazil’s ambassador to Bolivia, and John Creamer, charge d’affaires at the U.S. Embassy in Bolivia, signed the three-way accord Jan. 21 at a ceremony in La Paz. “The project specifically seeks to develop methodologies for the detection of new areas of expansion of surplus coca cultivation, to verify measurement methodology, to monitor crops, to provide technical support for the reduction of surplus coca cultivation in areas under eradication and rationalization, to provide regular feedback for effective planning, to prioritize new areas of intervention, and to ensure that relevant information is available in a timely fashion,” reads the joint communiqué. Under the deal, the United States will provide equipment and training, Brazil will be responsible for supplying satellite images as well as needed training in this area, and Bolivia will handle surveillance. The agreement also calls for better and more efficient monitoring of illegal crops — since Bolivia does allow for legal coca growing — targeted for eradication. Bolivia has 31,000 hectares of coca under cultivation, according to the United Nations Office on Drugs and Crime. This is exceeded worldwide only by Peru, with 57,000 hectares, and Colombia, with 61,200 hectares. On Jan. 31, Brazilian Federal Police launched Operation Brasiguai, dismantling a Foz do Iguaçu-based criminal network that had long been involved in drug trafficking. The operation lasted nine months as police tightened the knot around the network and gathered evidence. Operation Brasiguai resulted in 17 arrests and the seizure of vehicles, firearms and other contraband. This group specialized in cocaine, and used luxury cars and sport-utility vehicles to hide drug shipments coming in from Bolivia and Paraguay, hiring drivers and registering vehicles in their names, said police.
Loading… Messi has won everything on offer during his time as a Barcelona player, as the forward has won the Champions League, La Liga, UEFA Super Cup, Club World Cup, Copa del Rey and Supercopa de Espana while emerging as one of the game’s most decorated stars on the club level. However, the six-time Ballon d’Or winner is yet to taste senior success in an Argentina jersey following a runners-up finish at the 2014 World Cup, having also reached back-to-back Copa America finals in 2015 and 2016, with Messi missing a crucial penalty in a shootout loss to Chile in the latter finale. Messi excluded himself from international selection after Argentina’s last-16 exit to France at the 2018 World Cup, before returning and helping the country to the Copa America semi-final last year. The 32-year-old continues to be criticised for his Argentina performances but countryman Aguero defended his team-mate by praising Messi’s commitment to the group. “I do not understand those who criticise him in the national team,” Aguero told TyC Sports. “He is the first to suffer and continues to come.” The coronavirus pandemic has brought sport to a standstill, with the Premier League and La Liga among the leagues on hiatus, while the 2020 Copa America has been pushed back to next year. The Premier League has been suspended since last month and it remains to be seen when, and if, the 2019-20 campaign will resume. Manchester City star Aguero is contracted until 2021 and the Argentine forward has been linked with a return to boyhood club Independiente. But Aguero does not know what the future holds, adding: “For now, I’m not thinking about what to do. With all this, the clubs are having problems. read also:Messi in disagreement with Barca’s Coutinho transfer preference “Up until next year, it can be extended for two months or more. There are players who end contracts this year and if it is played in July, August or September, the clubs are going to have problems. “I don’t know if they can renew with players for three months or six. The first thing is to end this season and hit everything next.” FacebookTwitterWhatsAppEmail分享 Sergio Aguero says that he does not understand criticism directed at Lionel Messi for Argentina, insisting the superstar is the “first to suffer ” and continues to make himself available for the national team despite all the negativity surrounding his international career. Promoted Content7 Black Hole Facts That Will Change Your View Of The Universe6 TV Characters Whose Departures Have Made The Shows BetterBirds Enjoy Living In A Gallery Space Created For Them10 Awesome TV Series That Got Cancelled Way Too SoonPretty Awesome Shows That Just Got Canceled5 Of The World’s Most Unique Theme Parks7 Universities Where Getting An Education Costs A Hefty Penny13 kids at weddings who just don’t give a hootCouples Who Celebrated Their Union In A Unique, Unforgettable WayCelebrities Showing Support For George Floyd ProtestsTop 10 Tiniest Phones Ever Made7 Ways To Understand Your Girlfriend Better
Uber vs Lyft: Battling for Supremacy Related Posts CEOs in Troubled Waters (with Myriam Joire from… Tags:#automation#gas#IIoT#industry#IoT#oil#Skills There has been much hype about IIoT (Industrial IoT), with promises to improve efficiency, reduce risks, and increase profits. Along with the implementation of other new technologies, it’s being called the fourth industrial revolution. Experts are predicting that it will be more disruptive than any that have gone before and one of the most significant changes will be in the way we work. IoT tech helps oil and gas industry’s skills shortage.The oil and gas industry is currently facing a skills shortage. A survey of more than 17,000 industry professionals found that 40% of respondents felt that a crisis had already hit the industry, with a further 28% expecting it to take hold in the next five years.This is due to several factors, including skilled workers retiring or leaving the sector and a lack of younger people who want to fill those roles. The volatility of the price of oil has led to some workers deciding to seek more stable employment.A Skills Pipeline ProblemAccording to HR Magazine, nearly half of employees in the sector will soon reach retirement age. They estimate that the North Sea oil and gas industry needs to recruit and train 125,000 workers in the next 10 years to replace those who will retire.The Global Energy Talent Index (GETI) report lays the blame on cuts to graduate recruitment and apprenticeships during the oil downturn as well as young graduates now being attracted more to work in the technology sector.Attracting New Talent to the Oil and Gas IndustryWe also shouldn’t overlook the appeal (or lack of appeal) to young people of working in the oil and gas industry as a factor in the skills shortage.According to Hannah Peet, managing director at Energy Jobline, “For many, the power industry has a reputation for being dull and old-fashioned … Young, digitally-skilled graduates don’t see energy as an exciting sector to go into. For those that do look at energy, it’s the renewables sector that catches [their] attention.”Many young people may see working in renewables as a career path with better long term prospects as well as one which is more closely aligned with their values.Engineering jobs in the renewable sector have continued to grow and, in some areas, they outstrip those in the oil and gas sector.A report from the US Department of Energy (DOE) in 2017 revealed that solar energy in the US employs more people than traditional coal, gas, and oil combined. In the Electric Power Generation sector, solar energy accounts for the most significant proportion of employers, and wind energy is the third largest.Technology Could Be Part of the Skills Shortage SolutionAutomation and the use of IoT technology could help to make up for the current shortage of skilled workers. IoT applications can make the oil and gas industry more efficient, allowing companies to produce more with fewer workers.IoT technology could also enable more employees to work from a central base rather than on-site. This would decrease the costly (and dangerous) need for engineers to travel to remote and locations. Helicopter flights to take workers to and from difficult to access sites (for example, off-shore oil rigs) can cost roughly £10,000 per flight.Using IoT technology allows engineers to monitor equipment from a central base. Norwegian-based energy company Statoil has been exploring onshore remote monitoring of oil and gas production platforms. They work with automation control and instrumentation experts at Honeywell Process Solutions to remotely operate a periodically-manned offshore production platform in the North Sea from a control center onshore.They hope to reduce the operating costs and improve safety at a production platform at Valemon, which sits in about 440 feet of water on the Norwegian Continental Shelf, approximately 160km west of Bergen. It’s in remote and challenging locations like this where remote working could be particularly useful.Statoil built a brand-new control room onshore, where platform operators (the people in charge of the functioning and safety of the rig) can view a full data visualization screen. In this way, they can quickly assess any issues on the plant without needing to travel offshore.As well as reducing costs, this can help to attract workers as they no longer have to be helicoptered to remote locations and spend weeks at a time living in cramped conditions.“We’re not removing the operators; we’re just moving them to a better environment. And it attracts more people, especially young people,” said Paul Adamson, senior systems consultant at Honeywell.How IoT is Currently Being Used in the Oil and Gas IndustryIoT can improve the oil and gas industry in a variety of ways. Smart sensors can be used to monitor machines so parts can be repaired or replaced as needed. This kind of predictive maintenance reduces downtime and improves safety. Machines will be maintained when they need to be (increasing safety) and only when they need to be (reducing downtime).Safety can also be improved through environmental monitoring. Air quality sensors can be embedded in workers’ clothing, ensuring that they are not exposed to dangerous gases.Lagging Behind Other SectorsCurrently, the oil and gas industry is the least automated industrial sector, according to Morgan Stanley and the International Energy Agency, leaving this sector with a vast scope for advancement.So, what is preventing this sector from fully embracing new technologies? There is a mixture of things which are holding the industry back, including a lack of digital skills, an overly fixed mindset in some parts of the industry, and challenges around connectivity.The Oil and Gas Industry Requires Robust, Remote ConnectivityOil and gas drilling sites are usually in remote locations and often experience extreme weather conditions. From oil rigs in the turbulent North Sea to those in the baking heat of the desert, ensuring these locations have access to reliable, robust connectivity is a significant challenge. Luckily, some companies offer robust, reliable connectivity tailored to the energy industry.Pod Group’s M2M SIM cards can come programmed with multiple networks or with multiple IMSIs (International Mobile Subscriber Identity). These SIMs automatically switch to another system if one network loses connectivity. The multi-IMSI SIMs are even more fail-safe as they have the ability to switch to a completely different network architecture if necessary.Pod Group’s IoT SIMs are ideal for mission-critical applications and give customers the peace of mind they need when operating in remote areas where coverage can be problematic. Pod Group has agreements with over 600 networks in 185 countries and offers flexible contracts to keep even the most demanding applications connected.A Shortage of Digital SkillsWhile IoT may help combat the shortage of skilled oil and gas workers, the irony is that there is also a shortage of workers with the necessary IoT and data analysis skills.Worryingly, this skills gap seems to be increasing. Research from JBKnowlege shows that lack of IT staff was cited as the most limiting factor affecting the adoption of new technology by 36.8% of respondents in 2014 and 39.1% in 2017.The industry has a shortage of various types of skilled workers. As in most industries, the adoption of IoT technology and further automation will lead to a reduction in some types of jobs. However, it will also lead to an increase in others and to entirely new jobs being created.The Future of Employment in IndustryThe need for manual jobs will decrease. Any process which needs to be done consistently and where there is no need to respond flexibly to situations will become automated.There will be growth in jobs which require the types of skills which, as yet, machines are not good at. Jobs which require agile thinking, taking the initiative, management skills, and the ability to empathize.There will be a need for skilled professionals who know how to install and work with IoT technology such as smart sensors which will transmit information from remote oil and gas sites to centralized control centers.To survive and thrive in all sectors, not just oil and gas, employers will need to prioritize, allowing employees to develop and utilize these skills. They will replace employees who behave like automatons. Companies that do not sufficiently value the human skills that their workers bring to the table will be outpaced by those that do. 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LATEST STORIES Not that he’s expecting anything less as Fajardo knows how tall the task is for Gilas to score the upset against the 10th-ranked team in the world in their home floor in Melbourne.“Australia is really a strong team. So we really have to follow coach’s game plan because we can’t beat them individually. They’re bigger than us and we expect to have a hard time against them, but we need to execute our plays as a team,” he said. AFP official booed out of forum Slow and steady hope for near-extinct Bangladesh tortoises Don’t miss out on the latest news and information. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Typhoon Kammuri accelerates, gains strength en route to PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding 2 ‘newbie’ drug pushers fall in Lucena sting The Cebuano slotman and the rest of the national team were subjected to another tough session against these five foreigners led by former Ateneo big man Chibueze Ikeh.From 5-foot-11 Jayson Castro to the 6-foot-11 Fajardo, the Nationals tried to execute their offense against the towering Nigerian bigs in hopes of mimicking what they can expect in their anticipated draw against Australia in three weeks.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe four-time PBA MVP, who is used to defending taller reinforcements in the pro league, feels that this is the kind of training that would prove beneficial for the squad.“They’re a big help for us. They help us plan for our game against Australia because they’re big and strong,” he said. Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH MOST READ Photo by Tristan Tamayo/ INQUIRER.netOne of the PBA’s rare behemoths, even June Mar Fajardo was dwarfed by the presence of Nigerians in Gilas Pilipinas’ evening practice at Meralco Gym on Monday.“They’re so big,” he quipped.ADVERTISEMENT Contentious IOC meetings kick off with Olympics set to open NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers View comments Brace for potentially devastating typhoon approaching PH – NDRRMC Read Next
2) Click on “Send an Announcement.” Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how. The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. But the leader of the pack — if done right, of course — is LinkedIn Groups. In fact, HubSpot currently has three LinkedIn Groups for our different communities: Inbound Marketing University Alumni, Inbound Marketing Certified Professionals, and Inbound Marketing Professionals, which is open to the public to join and learn!There are many benefits to building your own LinkedIn Group, but today we’re focusing on the lead generation opportunity they offer — and that stems from an awesome feature called LinkedIn Announcements. If you’ve never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. Or, just read this post to learn more about it, and how to use it for lead generation!What are LinkedIn Announcements?LinkedIn Announcements are messages sent directly to the email inbox of the members of your LinkedIn Group — in other words, it’s email marketing through LinkedIn! Whichever email a LinkedIn user includes on their profile will receive the LinkedIn Announcement. Here’s how to send one:1) Go to “Manage” in the Group. Easy! Right? But how does that translate to lead generation?Why are LinkedIn Announcements Great for Lead Gen?Let me illustrate this point with an image. The following graph shows the number of daily leads generated from LinkedIn for HubSpot in the past 30 days. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group.See what I mean? Clearly, LinkedIn Announcements helped boost the number of leads generated — not only for the day of the send, but also the days following. While the success of the LinkedIn Group is certainly a major portion of this, wouldn’t any marketer want to amplify their already great results when possible?How to Write a LinkedIn Announcement That Generates LeadsThe rules for writing great email copy in your other campaigns also apply when writing LinkedIn Announcements. The Announcements feature will automatically create a subject line for you that reads “Announcement from XXX Group.” Do not use this subject line. Instead, create a descriptive and eye-catching subject that shows members of the group that reading the message will benefit them. Here are some examples from recent HubSpot sends:Become a Data-Driven Marketer and Take Action with MetricsBuild Inbound Links Through Social Media With These 10 Free Tips!Special News for Our Community: HubSpot’s New Email Tool + Free Ebook!Once the subject line is nailed down, you need to write some compelling copy. Let’s dissect our most recent LinkedIn Announcement to highlight how.1) Give them reason to keep reading. Open your email with something compelling enough to grab the reader’s attention, and convince them it’s worth their time to continue reading. It helps to include a mind blowing statistic here, if you have one. Use a clear but interesting transition to connect that first sentence to your main offer. The connection needs to be relevant and continue to keep the readers attention.2) Have a call-to-action! Whether it’s an ebook, a blog post, a coupon, or an event page, send your readers somewhere they can get more information that will benefit them. And to track the success of that offer, be sure to use a link shortening and tracking service like bitly. This will help you gauge the type of offers that work best for your LinkedIn Group. 3) Make your call-to-action compelling. It’s not enough to have a CTA — you need to convince your reader to click through! Clearly tell recipients why they should download your content, attend your event, or use your product. Don’t make them fill in the blanks — be explicit with the value they will derive from redeeming your offer. Using bulleted lists or other formatting devices to call out these points will help you make your case.4) Pose a question about the offer. The email you send will be linked in a featured discussion on the LinkedIn Group (more on this in a minute). That means you need to give them a reason to engage with the post that appears.5) Monitor the announcement. People may start commenting on your announcement, so be sure you’re looking out for notifications of new comments. That way you don’t have to keep manually checking in with your LinkedIn Group, and can quickly respond to commenters.6) Make your discussion a featured discussion. By making the discussion featured, it’ll appear permanently whenever someone comes to your group, in the upper right corner. Users will automatically know the message came from a manager of the group, and therefore the content is likely important and helpful. 7) Automatically tweet the announcement. You can do this by clicking the little blue Twitter bird. It tweets both the headline, and a link to the post.8) Send yourself a test email! Sometimes reading the content in a different location — like your inbox — highlights small spelling or grammatical mistakes. If you have a friend or coworker who can review your email, it’s a good idea to get another set of eyes on it, as well.9) Send it!Pretty easy, right? If you or your business owns a LinkedIn Group, start sending carefully crafted LinkedIn Announcements to supplement your lead generation efforts. And if you don’t already have a LinkedIn Group, well, why not start one? Creating a LinkedIn Group has many benefits that will be proven not just in the short-term, but in the long-term. You can also try asking someone who owns a LinkedIn Group with an audience you want exposure to if you can send a LinkedIn Announcement to his/her group. Just be sure you have something valuable to give that person in return!Have you used LinkedIn Announcements? Have you seen positive results? If not, do you plan on using them now? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 18, 2012 9:00:00 AM, updated August 27 2017 LinkedIn Advertising
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google Updates Topics: Originally published Jul 1, 2012 9:00:00 AM, updated October 20 2016 Just because you’re on summer vacation (or dreaming about it) doesn’t mean the internet marketing world is slowing down any. Nope! Bloggers are blogging, Google’s making announcements left and right, and Twitter’s working on raking in the big bucks.Not sure what I’m talking about? Well, good thing you’re here — this post will point you towards those stories and more, all from the internet marketing world this past week. Happy reading, and as always, share your favorite stories from this past week in the comments!Google+ For Tablets, Google+ Events, and Google Now Roll OutWe reported on the updates that came out of the Google I/O Conference on June 27. Two of the updates involved Google+, which of course had some marketers already rolling their eyes. But don’t write them off as insignificant yet! Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. Both of these updates mean that people could migrate towards spending more of their minutes on Google+. The third update, Google Now, will allow Google to make suggestions based on mobile and search history. Creepy? Maybe. Useful? Definitely.Twitter Generating the Majority of Its Ad Revenue From MobileSpeaking of mobile, this story comes to us from MarketingLand, who reported that, according to the Wall Street Journal, Twitter’s mobile ad revenue is off the charts. The platform only launched mobile ads in April, but in three short months, the change has been huge. Let’s not forget that 60% of Twitter’s users are using it on a mobile device.Make Your Story 22 Times More MemorableThis story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact. This should reinforce a statement that’s been pronounced to death by marketers, including us: content is king. Content tells stories. Content is memorable.How to Infuse Your Writing With NostalgiaThe folks over at Copyblogger whipped up an excellent piece on a strategy to ensure the content you produce isn’t catering only to the present moment. Timeless writing, or writing that’ll envoke feelings of nostalgia or other emotion, lasts longer and is more memorable. As inbound marketers, we talk all the time about the importance of content, but it’s rare we delve further in and talk about the quality of the writing within the content.SEO, Digital Marketing and the World of Indie FilmsThis story from MarketingPilgrim brings together two things you might not imagine go together: search engine optimization and independent filmmaking. The piece transcribes an interview with One World Studios founder Zack Coffman, who knows a thing or two about both. We think this piece is well worth the read as an interesting case study, and should serve as a gentle reminder that there’s no industry exempt from the necessity of utilizing inbound marketing techniques in their digital strategy.What inbound marketing tales did you stumble upon this week?Image credit: anda (:
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 2, 2013 11:00:00 AM, updated February 01 2017 Business Blogging I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?” Or, my personal favorite, “Is that even a real job?”I get lots of questions because the reality is most people really aren’t sure what the heck a blogger does in this wide world of professions. And I’m just one type of blogger — a business blogger — but there’s way more questions about the world of blogging than those that revolve around day-to-day responsibilities. How many people read blogs? If you write for a business’ blog, what kind of business metrics can you drive? If you’re a full-time blogger, how much money can you make? These are just a few of the questions that most people wonder about.Lucky for us, Ignite Social will answer your most burning questions about blogging in the infographic below and even give you eight quick tips to help you up your blogging game. So go on, read it! And if you love it, don’t forget to “Pin It” to your favorite marketing-related board.SaveSaveImage credit: Mike Licht, NotionsCapital.com Topics: