SHARE Facebook Twitter By Gary Truitt – Jul 2, 2018 Seger Named Deputy Director of ISDA Lt. Governor Suzanne Crouch announced today that Jordan Seger has been appointed deputy director of the Indiana State Department of Agriculture (ISDA). Seger has been with the department since 2011 and previously served as Division of Soil Conservation director.“We are pleased to name Jordan deputy director of our state’s department of agriculture,” said Lt. Gov. Suzanne Crouch, Secretary of Agriculture and Rural Development. “His vast knowledge and expertise, coupled with a lifelong devotion to agriculture, will serve this department, the industry and our state well.”Seger grew up in Jasper, Ind. and was involved with his family’s poultry operation. He graduated from Indiana University with a bachelor’s degree in Public Affairs, and previously worked for the National Park Service in Maine and Alaska, as well as the Department of Defense in Washington D.C.In 2011, Seger joined ISDA as a field technician. He was promoted a year later to Agriculture and Environmental Affairs program manager and then Division of Soil Conservation director. In that role, he managed ISDA’s field technicians, the Clean Water Indiana program and supported the coordinated activities of Indiana’s conservation partners.“Jordan has been instrumental to this department, Indiana’s conservation efforts and the agriculture industry at large,” said Bruce Kettler, ISDA director. “He has a deep understanding of the issues facing farmers today and is always looking for ways to improve the status quo. Jordan is a genuine leader and was the clear choice for this position.”As deputy director, Seger will support the director in achieving ISDA’s mission and strategies. Among many responsibilities, he will oversee the day-to-day operations of the department, represent ISDA in committees, engage with producer organizations and identify opportunities to grow the state’s agriculture sector.“I’m grateful for this new opportunity to continue working for the Hoosier agriculture industry and the dedicated professionals at ISDA,” Seger said. “We have a tremendous opportunity to grow this important sector of our economy, and I look forward to working with farmers and our partners towards this goal.” Source: ISDA SHARE Home Indiana Agriculture News Seger Named Deputy Director of ISDA Facebook Twitter Previous articleChange Needs to Come to Rural IndianaNext articleRyan Martin’s Indiana Ag Forecast for July 3, 2018 Gary Truitt
Lively DiscussionThis training’s final exam sparked some lively debate between operators and inspectors.”We’re not through yet,” said one inspector.”I feel like we’re playing survivor here,” said a pest control technician.”We are,” the inspector replied.”It’s kind of a marriage,” Chase said, “of (operators and inspectors) who at times can be at odds.”Improving Termite Control”I think it allows them to better treat the typical Georgian’s home,” said Suiter, who fielded the questions that emerged from the class’s final assignment.The Department of Agriculture, UGA CAES and U.S. Environmental Protection Agency sponsor the training facility. More than 300 pest control operators and inspectors have trained at the unique center since it opened in July 1998. They, in turn, train their co-workers back home.”I’ll take the time out now to look at a fireplace a lot differently every time I go up to one,” said Chase at the end of the session. When it comes to protecting their homes against termites, consumers want to know if they get the protection they pay for.One way to help ease consumers’ concerns is to teach pest control operators, and the people who regulate them, the latestand most effective, environmentally friendly ways to protect houses. Posing for a class picture are 13 of the more than 300 pest control operators who have trained at the Georgia Structural Pest Control Training Center in Griffin, Ga. Photo: Joe Courson In one Griffin, Ga., site, pest control operators can test termite-control skills on foundations built from every type of material used in Georgia. “One, two, three, go get ’em,” said Dan Suiter as he took a picture of one of the University of Georgia’s quarterly classes of termite killers.Final ExamSuiter, a UGA Extension Service entomologist and an expert on controlling termites, directed the class to an odd-looking house foundation nearby for their final assignment.It sounded easy enough: Treat the walls of a typical house for termites, something Curley Chase has done day in and day out for 32 years. “It’s easy until you’ve got the boss looking over your shoulder,” Chase said.The “boss” is Meredith Harr, one of the Georgia Department of Agriculture’s 22 termite inspectors. She and the other inspectors follow up on 1,900 consumer complaints each year.”This is the kind of stuff we’ve got to check behind these guys on,” Harr said.Versatile Training CenterThe training is especially effective because the Georgia Structural Pest Control Training Center includes a home foundation built from every type of material used to build Georgia homes.From stucco to block to brick to poured foundation, they’re all available at the training center on the Griffin, Ga., campus of the UGA College of Agricultural and Environmental Sciences.”It allows that technician to get out here and envision what is behind that wall, what might be behind that brick facade,” Suiter said. Photo: Joe Courson
India’s largest oil refiner to invest $3.5 billion in renewable energy projects FacebookTwitterLinkedInEmailPrint分享Clean Technica:Indian largest oil refiner and marketer is planning a large investment for a major push in renewable energy.According to media reports, Indian Oil Corporation plans to invest as much as Rs 25,000 crore (US$3.5 billion) over the next few years to set up wind, solar, and bio-fuel plants. The company is also looking to invest in alternate energy solutions.The company has an installed renewable energy capacity of 216 megawatts. The company did not share the exact details of how it plans to increase this installed capacity but did share some broad initiatives it is looking to implement or expand upon.One of those initiatives is the installation of solar power systems at Indian Oil’s fuel retail stations. The company has around 24,000 retailing stations. In 2015, we covered a story that the company was planning to install solar power systems at 10,000 of these stations. Indian Oil had announced a scheme offering a financial subsidy up to 50% for the fuel station owners to set up solar power systems, with and without battery storage. The company has reported that around 2,000 of these fuel stations have solar power systems installed.In the recent past, the company has also announced plans to set up large-scale solar power parks for self-consumption and to meet its renewable purchase obligation. Indian Oil, along with Oil India Corporation, had signed an agreement with the state government of Madhya Pradesh to develop solar power projects with a cumulative capacity of 2.7 gigawatts.More: India’s largest oil refiner plans $3.5 billion renewable energy investment
Hall of Fame NFL pass rusher Bruce Smith panicked during the “Fast Money” lightning round of his “Family Feud” appearance, which aired this weekend, and blurted out a comedic response.Needing to come up with a theoretical tool Captain Hook would use in place of his hook, Smith first said hammer, which was a repeat answer. Then, he shrugged and said “penis.” After a moment to process, host Steve Harvey asked the crowd, “What the f— did he just say?” Bruce Smith with the Family Feud answer of the year, Steve Harvey’s reaction is everything 😂😂😂😂 pic.twitter.com/MaYOSYXV59— CJ Fogler #BlackLivesMatter (@cjzero) July 13, 2020MORE: “Madden 21” snubs Aaron RodgersTeammate and fellow NFL great Michael Irvin was among the contestants left gasping for air by the moment.Smith isn’t used to costing a team games: He recorded 200 sacks in his 19-year career. This, however, was one sack too far.
The A’s declined the $5.75 million option on left-handed reliever Jake Diekman. Diekman came to Oakland at the trade deadline from Kansas City with an 0-6 record and 4.75 ERA. He was sometimes unhittable, but inconsistent with walk issues in his time with the A’s, drawing up a 4.43 ERA in 28 games.The A’s now have five players on the books for 2020 (Petit, Joakim Soria, Khris Davis, Stephen Piscotty and Mike Fiers) totaling in $42 million committed money. There are 12 players eligible for arbitration.SEASON PASS DIGITAL OFFERIf you have not already, we strongly encourage you to sign up for a digital subscription, which gives you access to all content on the Mercury News and East Bay Times websites. With your support, we can continue bringing these stories — and much more — to your screens. Here’s where to sign up for the season pass: Mercury News, East Bay Times. The Oakland A’s exercised their $5.5 million option on right-handed reliever Yusmeiro Petit, in perhaps what was one of the easier decisions for the organization this offseason.Petit had a 2.71 ERA and and a .194 opponents batting average in 83.1 innings. Perhaps the most telling stat: Petit appeared in 80 games, which led the American League.He was manager Bob Melvin’s go-to guy, never wavering in his dominance and resilience even in the face of adversity. Petit’s father, Alberto, died in September. Complicated travel plans had Petit decide to forgo a trip to his hometown of Maracaibo, Venezuela, and stay with the team.He pitched five days later. His teammates constantly spoke of his leadership skills. MLB Winter Meetings: A’s trade for Phillies’ Rule 5 pick in transaction flurry Player to be named later in A’s Jurickson Profar trade revealed Former Oakland A’s lefty Brett Anderson finds new home with Brewers What A’s winter ball performances can tell us about the second base race MLB Winter Meetings: A’s lose All-Star closer, Coliseum to add more netting Related Articles
“My children understand the legacy they have inherited from Madiba,” says Ricky Januarie. (Image: Ricky Januarie) • Yase Godlo Manager: Mandela Day and Outreach Nelson Mandela centre of Memory +27 11 547 5600 • The world pays tribute to a great man • Sport in South Africa • SA optimistic about 2015 rugby • Rugby World Cup: back the Boks • Look how far we’ve come: 20 years of human rightsSulaiman PhilipEveryone has a memory bank of images: Nelson Mandela, fist clenched, walking to freedom from Victor Verster Prison; the limp and lifeless body of Hector Pieterson being carried by a fellow pupil; the queues of South Africans waiting to vote in 1994. For sports mad South Africans there is the picture of Mandela handing the Rugby World Cup trophy to Francois Pienaar.There is another image from July 2008, less famous but just as moving for Springbok fans. It is of scrumhalf Ricky Januarie diving over the try line in Dunedin, in New Zealand, to give South Africa its first win in the Land of the Big Cloud in 10 years. It was a riotously creative piece of skill that made the stocky scrumhalf from Hopefield, a town on the road between Malmesbury and Vredenburg in Western Cape, a hero to millions of rugby fans.Today he lives in Lyon, France, playing rugby and raising his young family. The phone rings and a young voice peeps, “Oui“. The melange of French and Afrikaans accents belongs to Taytim, Januarie’s oldest daughter.It’s a worry he will come to admit: “No not so much a worry as a battle to get my girls to speak Afrikaans. Maybe it will be easier with my son.” The father of two girls, Januarie’s son was born on June 17, by caesarean section, and his excitement shines.Januarie and his family have lived in Lyon since 2011; his youngest daughter was just a year old at the time. With children it is easier, more important, to become part of a community, he explains. He reminds his daughters of their heritage but has encouraged them to make friends outside the circle of South African rugby families in France. “We raise our kids as we would in South Africa but we get to have this experience together. It has enriched our home life.” “I got to play for my country because of the sacrifices of men like Mandela. (Image: Ricky Januarie)Moment of freedomAs a rugby-mad 13-year-old, Januarie watched Mandela hand Pienaar the Webb Ellis Trophy to crown the Springboks champions of the rugby world. Till that moment Mandela had been an abstract hero who had had something to do with winning freedom for people who looked like him. “Seeing Mandela wearing a Springbok jersey for me was the moment freedom became a reality. I knew that I was free to earn the right to wear that jersey.”The family’s deeply held Christian belief is the foundation for teaching their children that each and every person they meet is created by God. “Mandela was a living example of that. We could point to him and say ‘Live your life like that, in the spirit of goodness.’ Colour does not matter at all, like Mandela love your neighbour as you would want to be loved.“When Mandela died I told Taytim and Taslynn it was his sacrifice that made their life possible,” he continues. His daughters – aged six and four – are still too young to understand how Mandela’s sacrifice made their father’s career possible, but the Januaries make a point of answering their questions truthfully.South African rugby talent is seeded throughout the French league, most being white and Afrikaans-speaking, and they have built a community. For some, Mandela’s death raised the spectre of an old fear – now that the old man was gone white South Africans had to fear violence and death again.Ending hatred“Taytim picked up on those fears from friends and ask me if we would be able to go home again if there was going to be fighting. They were worried for their grandparents, for their cousins. Laken [Januarie’s wife] and I sat them down and explained that Mandela put a stop to the hatred. He laid peace at our feet and that is why we are all sad.”The Januaries and the other players in France were glued to their TV screens, along with other South Africans and the rest of the world, mourning his death. As other players were doing, the TV coverage was an opportunity to explain to his children why Mandela’s life was one on which to model theirs. “Our church does a lot of outreach but on Mandela Day we celebrate his example by working with children. We hand out clothing and shoes. I think our girls understand better now why it’s such a special thing they help with.”The Januaries are embedded in Lyon. As their French has improved – Januarie speaks fluently – their social circle has expanded beyond the rugby club. And, as much as they would like to be in South Africa to celebrate this year’s extra special Nelson Mandela Day with family and friends, they are living the spirit of the man in their new hometown. “Every day, Laken passes a man in a wheelchair. This year we will invite him into our home, feed him and see if there is any other way that we can help him.”Januarie’s fondest rugby memory was a moment conjured by angels. It was a seven-second long passage of rugby that celebrated the joie de vivre, dexterity and extravagance of talent he brought to the game. Down to 14 men, trailing by five points, Januarie broke from a ruck 10 metres from New Zealand’s try line. He slippered the ball over Leon Macdonald, watched it bounce into his arms and dove over to tie the score. It was a moment that stands above all others in the history of the Tri-Nations tournament.“You know, one day my children will ask me if it was as special as they say. Of course I will say yes but more importantly I will say it’s less special than the life of the man who made that moment possible, Nelson Mandela.”
Share Facebook Twitter Google + LinkedIn Pinterest It isn’t very often that a successful farm story begins off of the farm, but for the 2015 Charles Boyles Master Shepherd of the Year, it does.Cynthia Koonce of Blue Heron Farm in Lisbon began with a small flock in Maryland with no agriculture background to speak of and eventually moved her operation of 35 sheep to the rugged terrain in the northeast part of the Buckeye State in Columbiana County.“We bought this place 25 years ago,” Koonce said. “It was my dream farm with 225 acres on a lake.”Blue Heron Farm now has 350 ewes, including replacements and the farm is mainly used for lamb production.“I pride myself on my lamb,” Koonce said. “I think we produce the best carcass in the state.”Getting to that level of production didn’t just happen. Koonce has taken many opportunities to educate herself on the industry trends and is always willing to learn something new to make her farm better.“Whether it be a video that ASI puts out, or traveling to the ASI convention or to other parts of the world, I try to take it all in,” Koonce said. “I like to think that because of that extra effort that I am innovative. Part of that is because I wasn’t raised in a farm family.“When we bought our first farm 50 years ago, that was the first exposure I ever had to livestock and I never had an older generation of farmers to kind of dictate what I did on the farm. I just learn by doing, I guess.”One of the early challenges with the acreage that Blue Heron Farm settled on in Ohio was that the land had been heavily stripped years earlier and what was left from mining was not pretty.“It must have been a mess at the time it was stripped,” Koonce said. “From what I have heard and what I have seen on parts of this piece of ground, it was a real mess.”That meant a good bit of effort just to get the land fit for grazing, which was tricky when it came to keeping the land’s multiple waterways clean and keeping the lake neighbors happy downstream.“To me, it has always been a matter of common sense,” Koonce said. “You don’t want any manure running down any streams that are on your property. Fortunately, most of the runoff here is from the woods, but because some waterways are from the pasture, I don’t do crops as a rule.”When the budget allowed, Koonce has put down some lime and fertilizer to keep her pastures up. Rotational grazing has also been very beneficial.Over the years, neighbors have taken note of what Blue Heron Farm has done to protect the environment. Environmental success on Koonce’s property has helped shape he surrounding properties, which has impacted the watershed in a positive way.“A good portion of the land around here is not farmed in the traditional sense,” Koonce said. “It’s grazing and tree farms. I think that is way that it should be so we aren’t contributing to the pollution of our own lake.”Koonce has loved being a part of the sheep industry and has traveled the world meeting with other sheep producers to learn and to teach.“I like meeting sheep people and dealing with sheep people and trading stories with the old guys,” she said. “I really enjoy the personalities of sheep people. Sheep people are a lot alike anywhere in the world.”Koonce’s success in the industry is certainly a useful tool and a roadmap for other farmers or future farmers interested in starting a sheep farm from scratch.“You have to be very selective on the animals that you keep and you have to be sure you put the right genetics with the conditions that you plan on raising a flock in,” said Roger A. High, executive director of the Ohio Sheep Improvement Association. “Cynthia has done an ideal job of doing just that in the hills of Columbiana County and has managed her 350 ewes very successfully over the years.”As much as Koonce has led the sheep industry on the farm, she has shown the same type of leadership in the OSIA boardroom.“She brings a fresh, new perspective to our meetings,” High said. “She has been able to collect a lot of information both on a national and international scale and she finds ways to utilize those ideas here in Ohio.”Koonce isn’t one to keep secrets to her success at Blue Heron Farm and her approach to farming is something she openly shares with others.“Cynthia is very smart and she speaks her mind,” said Shawn Ray, president of the Ohio Sheep Improvement Association. “She knows the subject matter, not by just what she practices, but by what she’s read, seen and learned and when we get into a discussion, she makes people think about what is right and what is wrong. With her farm in northeast Ohio, she is about as far away as she can get from a sheep meeting and she still keeps up great attendance and you have to appreciate her dedication to the industry and the organization. “In a room full of sheep farmers at OSIA meetings, one glaring difference with Koonce is that she brings a different viewpoint because she was not born into the business.“She has a completely different perspective from all of us that grew up around sheep and have been around them all of our life,” said Daryl Clark, an OSIA board member who farms in Muskingum County. “She comes at this industry from a different direction and as a result of that she looks at aspects of what we do that others wouldn’t notice.“Sometimes when we grow up on a farm we maybe get to the point where we are looking too much at some of the financial aspects and she has a 360-degree perspective that I really appreciate about her.”Koonce received her Charles Boyles Master Shepherd of the Year honor on Dec. 12 at the 2015 Buckeye Shepherd’s Symposium in Wooster.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Topics: As we’ve said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels — social media, blogging, email, search, etc. — work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. So let’s review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Email & Social Media Integration Study after study shows that email strategies that integrate social media lead to better results. According to Aberdeen Research, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% .Integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and brand. Make social media buttons a part of your email templates so recipients can easily share your email content with their individual networks. Leverage Social Media Insights for Email Sends Send targeted emails to subscribers who have mentioned you in social media. Using integrated marketing analytics ( like HubSpot’s ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. In addition to responding to those highly engaged leads via social media, you could also send them a follow-up email with targeted information and content. Grow Your Email List Through Social Media Leverage your social media presence to give followers a reason to subscribe to your email list. For example, consider placing a call-to-action on your Facebook page or in a dedicated Facebook page tab . Make sure you demonstrate the clear benefits of your email subscription so you can convert your social media followers into subscribers. Email & Search Integration It’s true: Optimized emails can help you get found in search. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Knowing that an online archive of your email will exist, make sure your email content follows the same SEO best practices as your website and other content does. Use your best keywords and anchor text when constructing the body of the message. Ensure all images have alt tags and include social media sharing buttons to stretch the content further. Originally published May 9, 2012 12:30:00 PM, updated July 28 2017 Email & Mobile Integration According to Return Path, 16% of all emails are opened on mobile devices , and this number can rise to 50% for some companies and industries . Creating a strategy that reflects the changing way recipients open and read emails is only going to increase in importance in the coming years. So what does it take to make your email strategy mobile?Test your email templates to see how they comes across on different mobile devices.Give your calls-to-action (CTAs) wiggle room – make sure buttons and links are easy to click for readers using touch screens.Offer both plain text and HTML versions of your email .Use descriptive alt text with all your images in case they don’t display. Optimize for mobile on the landing pages and forms your email links to.HubSpot’s marketing software automatically optimizes your emails and landing pages for mobile viewing, so if you are a customer, you’re all set! This article is an excerpt from our free ebook, The Complete Guide to Optimizing Email Marketing for Conversions . Learn more about how to increase the ROI of your email marketing by downloading the ebook here . Email & Analytics Integration Today’s marketing should extend well beyond the boundaries of your website. As a result, individual analytics for your website, social media, email, and other channels just aren’t enough anymore. A multichannel view enables you to see how prospects are navigating their experience with you across various marketing properties. Marketing analytics data can answer cross-channel questions, such as: How many people clicked through on your email but didn’t convert?Of the people who converted on your website, how many of them came from social media?How many opened your last email message?Which results in more leads: PPC or organic search, email or social?Not only do integrated analytics reports show you the effectiveness of your marketing strategy, but they also help you get more targeted in your email sends. According to B2B Magazine, 37% of B2B marketers say lack of user data is the major obstacle to effective segment targeting . By exchanging single channel analytics for integrated marketing analytics, you can begin to segment your mailing list and send communications based on the lead’s history of downloads and pages viewed.In the screenshot below (of HubSpot’s Sources tool ), you will see that email and its analytics are only one piece of the inbound marketing puzzle. You need to look at the entire context in order to make smart decisions on segmentation and nurturing.
As you can see, on-page SEO is only part of the equation. It helps you get indexed by Google, but it’s not the only thing you need to do to get on page one of google.co.uk. So to make sure you’re also strengthening your website’s off-page SEO, in this post we’ll discuss a few link-building best practices for targeting a UK-based audience. Focus Your SEO Efforts on Google Before we get into some specific link-building recommendations, make sure you’re considering focusing on Google in your UK SEO targeting strategy. According to Hitwise , Google has a search engine market share of approximately 90% in the UK , with Bing, Yahoo, and Ask.com trailing far behind. So it’s worth your time to focus on Google when measuring the results of your SEO efforts. Topics: Okay, now let’s get into some off-page SEO best practices for targeting a UK-based audience … Guest Blog for UK-Based Blogs Google determines your rank for different search terms based on the number and quality of the inbound links pointing to your website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a .co.uk domain will help you more than inbound links you might get from another domain extension, such as .ie or .de. Guest blogging can be a great strategy for generating inbound links , since the sites you blog for will often let you include a few inbound links back to your own website. Just make sure you’re optimizing these links with appropriate, keyword-rich anchor text for the maximum SEO benefit.While there’s nothing wrong with blogging on blogs outside the UK, if you’re targeting an audience in the UK and your goal is to rise in google.co.uk’s search rankings, then you should aim to guest blog for blogs that are also on the .co.uk domain. Identify the Right Blogs to Target First, m ake a list of all the top blogs in the UK that are relevant to your industry. To find relevant blogs in your industry that have a .co.uk extension and are actively accepting guest blog submissions, do a Google site search for: site:.co.uk your keyword “guest post” site:.co.uk your keyword “guest blog” Just replace your keyword with a keyword you’d like to blog about. This query will lead you either to a guest blog post submission page or a post written by a guest blogger on websites with the .co.uk domain so you know those websites accept guest blogging submissions. Participate in Comment Threads and Communities in Your Industry Before you pitch a guest blog post, it’s also a good idea to comment on the blog you’re targeting and connect/establish a relationship with the blog’s manager on Twitter. This will help you become a familiar name/face, so that when you do pitch the blog manager about your guest post, he or she will already know who you are.Even if you don’t end up getting accepted as a guest blogger, establishing relationships with other UK bloggers will make them aware of your existence — and your blog. And any inbound links you naturally accrue from these influential bloggers, or any tweets in which they share links to your content, will help to boost your SEO efforts. Remember: Social media now directly impacts your website’s SEO , so it’s well worth your time to create a Twitter list that includes influential bloggers in your industry, and interact with them regularly. Pitch Your Guest Post Before pitching your guest post to a blog manager, familiarize yourself with the content on their blog. What kinds of posts do they typically accept? What topics do they blog about? Is their audience B2B or B2C? This will help you pitch the right type of blog post, which will increase your likelihood of getting accepted. For more information about following guest blogging best practices, including tips on crafting the perfect guest blogging pitch, check out our article, ” 17 Foolish Mistakes to Avoid as a Guest Blogger .” Tailor Your Content to Appeal to a UK-Based Audience Make sure you’re creating interesting and valuable content that’s particularly relevant to your audience in the UK. Just like any great marketing content, your UK-targeted content needs to address the interests of and provide solutions to the problems your UK audience has. Consider the buyer persona(s) of your target UK audience. How can you help them? What is the latest industry news in the UK, and how does it impact them specifically? There are several other things to consider to ensure that your content is relevant to a UK audience. These tips may require some additional effort if you don’t live in the UK, but they’re important considerations to make: Spelling Nuances: Favorite is spelled ‘favourite,’ optimize is spelled ‘optimise,’ and so forth. Know which words to pay attention to , and edit their spellings accordingly. Pop Culture References: If you’re making an analogy or providing an example that incorporates a pop culture reference, make sure your audience in the UK will ‘get’ it. Industry News: If you’re writing an article about how your industry has been impacted by some recent news in a country outside the UK, make sure it applies to your UK audience as well. Events: Furthermore, think twice before covering an event that happens outside the UK. If it was inaccessible to your audience, will they even care about it? Aim to Create In-Depth, Valuable, and High-Quality Content No matter which audience you’re targeting, it’s now more important than ever to focus on creating high-quality content. So rather than pumping out tons of subpar content, spend the time to craft valuable, high-quality pieces of content every single time. Google’s Panda update has made content quality an extremely important factor for marketers , as search engines are starting to reward sites with high-quality content with better rankings, and penalize websites with low-quality content . Not only does high-quality, insightful content attract more views, but it is also more likely to naturally to attract inbound links as well as social media shares — both of which are factors that strongly influence Google’s search ranking algorithm.When creating content, keep the following attributes of high-quality content in mind — which we elaborate on in this blog post : It’s helpful or fulfills an interest/need for your target audience. Above all, make sure your content is helpful and valuable to your UK readers. Have you included all of the information they need to be successful at whatever it is you’re trying to teach them or inform them about? It’s interesting. Don’t underestimate the value of entertainment. Make sure your content is not only helpful but also interesting to read, rather than sounding like technical documentation. Keep readers engaged and entertained, too. It’s well-written. High-quality content doesn’t just hit on the right ideas and points, but it’s also well-written. Don’t overlook the importance of great copywriting . In addition, use data to support your points when appropriate, and attribute your sources with the proper citation . What other link-building tips do you have for getting found in search by a UK audience ? When measuring your results, you can use a tool like HubSpot’s Keyword tool to show you two things: how much traffic you’re generating for your target keywords, and your rank in Google for those keywords. Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we’ve developed a helpful, free tip sheet — 10 Quick SEO Tips to Target a UK Audience — that you can download, print, and keep handy. On-Page vs. Off-Page SEO Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours — to signal to search engines that you have an authoritative website.Keep in mind that on-page elements are much easier to optimize for because you have direct control over your own website. And while these on-page SEO steps are definitely important, they’re usually not enough to get to the first page of Google. Here’s why … When you search engine optimize your on-page elements , it helps Google and other search engines understand what your web page is all about. Search engines then index your page by the keywords you used on that page. Originally published Jan 23, 2013 9:00:00 AM, updated February 01 2017 But on-page elements aren’t the only thing search engines take into consideration. When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. And because search engines want to be as helpful as possible to its users, they only want remarkable content on page one of their search engine results. As a result, the more inbound links you have pointing to your site, the more authoritative search engines will think your website is, the better they’ll rank your pages, and the more prominently they will display you in their search engine results pages (SERPs). Link Building Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Aug 3, 2013 9:00:00 AM, updated February 01 2017 Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more than it cost you to make it, building a better mousetrap, winning friends and influencing people, crossing the chasm, riding the long tail to the tipping point with the other outliers, going from good to great, and dealing with cheese that keeps moving around.The future of business won’t be like that. The future of business is all about dazzling people with amazing customer experiences, says Brian Solis, whose new book, What’s the Future of Business? Changing the Way Businesses Create Experiences, has a cover with the letters “WTF” in huge block letters — a hint, perhaps, that this is not going to be some ordinary business book, but rather a radical manifesto about change, innovation, and disruption. It’s business with a dash of irreverence and punk rock thrown in, a little sneer that says, Look, people, the world has changed, there’s this thing called social media, have you heard of it? In this new world, the marketing of products becomes as important as the products themselves. Marketers are the ones who create experiences. Which means suddenly marketers stand at center stage, instead of off in the wings. Suddenly all eyes are on you. Are you ready for your close-up? Read this book and you will be.The Influencers’ InfluencerWho is this Brian Solis? Folks at HubSpot know him as a pal who will be speaking at our INBOUND conference this August alongside Arianna Huffington, Seth Godin, and Nate Silver. But according to the book jacket, Solis is “globally recognized as one of the most prominent thought leaders in new media,” as well as a “digital analyst, sociologist, and futurist.” He’s an influencer’s influencer, whose blog, BrianSolis.com, is considered a must-read for marketers. Solis is a rare web intellectual, a guy who can melt your brain on Twitter but can also think and write convincingly in chunks of more than 140 characters. At INBOUND, Brian will talk about how the pace of innovation has sped up and impacted the pace of change within business overall, and probably expand upon the ideas presented in his book.His Bold IdeasBut what is the book about? It has one big takeaway. Companies are on a journey of transformation. We’re living in an age of digital Darwinism where you must innovate or die, all because consumers are more empowered than ever with the internet at their disposal.And in this new age, Solis argues that we shouldn’t segment these consumers by age — Generation X, Generation Y, Generation Z, Boomers, and Matures. Instead, we should use “Generation C,” in which the C stands for Connected. Generation C serves as umbrella to describe consumers who are active on the internet and social media, regardless of age. “Gen C is not an age group — it is a way of life,” he proclaims.In this worldview, the binary is between those who are Connected and those who are Not Connected. The chief distinction is that, “To Gen C, experience is everything. What they feel about your products and services now and over time is shared through these connected networks.” The challenge for brands is to design the experience that those people will have, and “design the journey that they will embark on.”Too many companies are using social media but still not really talking to customers — and that’s partly why they fail to deliver a complete experience, Solis asserts. Presumably these companies deserve points for trying, and it’s nice that they’ve hired someone to run their Twitter feed, but they’re not making the most of the medium. To paraphrase the late great Steve Jobs: You’re doing it wrong. Solis shows you how to do it right.What’s the Future of Business: Changing the Way Businesses Create Experiences is an ambitious and ultimately optimistic look at the challenges companies face as they adapt to a digital world, a world where empowered and ever more demanding consumers bring to each transaction a new set of expectations. It’s not just a how-to book, though plenty of advice is offered. Rather it is a call to arms, a call to action, a wake-up call to brands in every industry, a book that will help anyone in marketing do a better job of surfing the storm of change that surrounds us. A must read.Also, don’t forget to come see Brian Solis speak at the INBOUND conference Aug. 19–22 in good old Boston.Image credit: Brian Solis Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Trends