Humboldt State men’s basketball unveils five-player recruiting class for 2016-17 season

first_imgARCATA >> Unlike some of the other teams in the California Collegiate Athletic Association, Humboldt State head coach Steve Kinder isn’t having to re-work the core of a team that made its return to the NCAA Tournament in March.There’s still all-conference point guard Malik Morgan, there’s still guards Tyras Rattler Jr. and Nikhil Lizotte. And then there’s the return of forward Calvin Young II.The spine of the team is unquestioned. But as Kinder put it after the season, he wants to add to an …last_img

Erik Karlsson talks chemistry with Burns on Sharks power play

first_imgSAN JOSE — Logan Couture and Joonas Donskoi stated the obvious after the Sharks power play broke through with three goals Thursday night. Things worked out well with Erik Karlsson and Brent Burns skating on different units.Both defensemen are super creative, produce a high volume of offense and are used to playing the role of quarterback on the power play. Through the Sharks first six games, they struggled to hit the right notes on stage together.In some ways, it’s like putting Jimi Hendrix …last_img

Thousand Oaks shooting: Warriors’ Steve Kerr praises “Enough” initiative

first_imgLOS ANGELES — Warriors coach Steve Kerr praised NBA Commissioner Adam Silver for backing the Los Angeles Lakers, Atlanta Hawks and Milwaukee Bucks for their role in wearing “Enough” T-Shirts that listed the victims in the recent Thousand Oaks shooting.“It was a great show of unity in the NBA, and a statement that we have to address this issue as a country,” Kerr said before the Warriors played the Clippers on Monday. “Our government has to address it. We can’t just keep spewing out the same …last_img

Boks romp to record win over Wallabies

first_img1 September 2008Recent unhappy thoughts of a disappointing Tri-Nations 2008 campaign were erased at the weekend as the Springboks ended their competition with a record 53-8 victory over the Wallabies. The win brought the curtain down on Percy Montgomery’s outstanding career.South Africa entered their final Tri-Nations match needing a win to avoid a first-ever home whitewash in the southern hemisphere’s flagship rugby competition. Incredibly, when the dust had settled on their clash in Johannesburg, the Boks had prevented that ignominious record with a sensational 45-point victory.South Africa’s loss to the Aussies at the Absa Stadium in Durban had been the world champion’s third on the trot and after that lacklustre performance they had come in for heavy criticism in the week leading up to the clash at Coca-Cola Park (formerly Ellis Park).StructureMost experts felt the Boks needed more structure in their approach. The question was whether or not it would be on show in Johannesburg, and what effect it would have on the Springboks’ play.The answers to the questions were clear: there was more structure on show on Saturday and with it came more opportunities. By making effective use of those opportunities, the Springboks raced to a record margin of victory over the Wallabies as they outscored them by eight tries to one.The score makes clear the dominance that South Africa enjoyed in all phases of play. The direction that was absent in their disheartening losses earlier in the Tri-Nations was back and Springbok fans were treated to a rich dollop of traditional Bok rugby.Effective approachThe effectiveness of the approach that had won South Africa the 2007 Rugby World Cup left one wondering why there was ever an attempt to play the game in any other way. It also left Bok supporters hoping that their team will from now on stick to the tried, tested, and successful.Australia were first on the scoreboard after five minutes of play when, after they had kept the Springboks pinned in their half of the field, Butch James was trapped offsides. Matt Giteau slotted an easy penalty attempt to put his team 3-0 ahead.South Africa went onto the attack from the restart and eventually capitalised from a knock on by Wallaby skipper Stirling Mortlock. The Boks moved the ball left, but looked pretty static until Andries Bekker ran onto a pass into a gap and raced through to dot down. Butch James converted to increase SA’s lead to 7-3.Easy run-inOnly three minutes later, South Africa had crossed for a second five-pointer. Scrumhalf Fourie du Preez took a quick tap and spun the ball wide. Jean de Villiers drew a defender and passed to Jongi Nokwe for an easy run-in. James was wide with his kick, but the Boks’ lead had grown to nine points at 12-3 in front.Australia had an opportunity to get back into the game four minutes later, but Lote Tuquri dropped a pass with an open goal line in front of him.After 25 minutes, the Springboks extended their lead. The Australians were shoved off the ball after a scrum near their own try line and South Africa made them pay for conceding the tighthead; Du Preez moved it wide and after a few pick ‘n drives Nokwe was freed up for another easy canter over the line.James was off target with conversion, but South Africa’s lead had grown to 17-3.The flyhalf had another kick at goal shortly afterwards from right in front after Springbok pressure led to the Wallabies conceding a penalty. This time he was on target and SA led 20-3.BeastBok loosehead prop “Beast” Mtawarira had been making Matt Dunning’s life miserable in the front row and after just 32 minutes the Australian coaching staff had seen enough as Al Baxter substituted Dunning.Four minutes the Springboks scored their bonus point try and Nokwe again benefited after he found himself on the end of an overlap once more. Schalk Burger made a break from a lineout before finding De Villiers with a pass. He pulled three defenders in before releasing Nokwe to cross for a hat-trick of tries.Butch James added the extras and South Africa took a 27-3 lead, which was the score when the halftime whistle sounded.Any concerns that the Springboks might go off the boil in the second half were quickly dispelled when they added a fifth try only three minutes into the second stanza.Long-distance tryDe Villiers made a break and his centre partner Adi Jacobs, running a good angle, burst through the Australian defence. A neat sidestep wrong-footed the last defender as Jacobs raced through for a long-distance try.James kicked the conversion and South Africa were 34-3 ahead.After 50 minutes the lead was extended as Nokwe scored a Tri-Nations’ record fourth try in a single game.A clever grubber kick by Conrad Jantjes was gathered by Odwa Ndungane and left wing Nokwe, looking for work on the right, was on hand to take the offload from Ndungane and crash over for another try. Unfortunately for the flyer, he was injured in the act of scoring and had to be substituted.James missed the kick, but the lead had been extended to an astonishing margin of 39-3.A few minutes later Matt Giteau intercepted and ran through to dot down for the shellshocked Aussies, but the try was disallowed and the flyhalf penalised for straying offsides.Australian tryNot long afterwards, though, the Wallabies finally cracked the South African defences. After retaining possession through a number of phases, they worked the ball up to the Springbok try line. They then moved the ball quickly to the left where Drew Mitchell crossed in the corner for the five-pointer.The conversion attempt by Giteau was wide of the mark, leaving the score at 39-8.After about 15 minutes without a change to the score, Ruan Pienaar, on for James at flyhalf, scored the Springboks’ seventh try with a brilliant solo effort during which he beat three defenders before crashing over near the uprights.Percy Montgomery knocked over the conversion to put South Africa 46-8 ahead.Nail in the coffinTwo minutes from the end the Boks struck again to make their victory margin over the Wallabies their biggest ever. Substitute Danie Rossouw made a powerful run that split the Australian defence and then committed the final defender to the tackle before passing to Odwa Ndungane, who rounded off the move.Montgomery added the extras to make the final score 53-8.It was a vastly improved performance by the Springboks and the woes at the breakdown where Victor Matfield and company had played second fiddle during their three successive losses were comprehensively rectified; more players were committed to the loose ball and SA bossed the breakdown.The pack, with “Beast” Mtawarira to the fore, dominated the set scrums and the lineouts, which had been strangely unreliable in Durban, were more solid.DefenceSouth Africa’s defence, upon which Springbok teams pride themselves, regained its hard-hitting edge and the game plan that won the Boks a World Cup was once more in evidence.Coach Peter de Villiers insisted the Springboks were still a long way off the level they could achieve, putting their performance at only 60 to 70 percent of its potential. However, observers have by now learnt to take his pronouncements with a pinch of salt.SA skipper Victor Matfield, upon whom cheers rained down during the after-match interviews, praised his team, saying their character had shown itself when the pressure was at its greatest.Australia’s coach Robbie Deans quipped: “We’ve already seen in this tournament how little it takes to go from being a victor and enjoying the experience to a loser and not enjoying the experience.”Would you like to use this article in your publicationor on your website?See: Using SAinfo materiallast_img read more

SA shines at Canoe Marathon Worlds

first_imgSouth African paddlers excelled at the ICF Canoe Marathon World Championships in Copenhagen on the weekend, with Hank McGregor and Andy Birkett both claiming titles. After being disqualified at the World Championships in Rome in 2012, the victory was surely extra sweet for McGregor. In the battle for the men’s K2 crown, Shaun Rubenstein and Shaun Rice just missed out on a medal, finishing in fourth, while Andy Birkett, after a day’s rest, and his partner Cam Schoeman came home in fifth place. The only real disappointment for South Africa came in the women’s K2 race when the powerful team of Bridgitte Hartley and Michele Eray was forced out of the event within 500 metres of the start by a technical problem. Third world titleDurban powerhouse Hank McGregor captured the prestigious open K1 title on the final day of competition to become world champion for the third time. They were not alone in standing out, however, with two silver medals also being won, while in the Masters World Championships, which preceded the elite competition, South Africa came away with five gold medals, five silvers and one bronze. He made his break on the final portage, opening up a small gap on Spain’s Ivan Alonso and Frenchman Cyrille Carre, to win by five seconds over Alonso in 2:10:34. Lee McGregor teamed with Alan Hold for a K2 gold medal in the 60 to 64 age category. Hold had won a silver medal in K1 competition, while McGregor claimed fourth place against competition 10 years his junior while contesting the K1 race in the 50 to 54 age group. South African one-twoAndy Birkett, the three-time winner of the world’s largest canoe race, Dusi Canoe Marathon, meanwhile showed that his talents are not suited to the uniquely challenging Dusi only. He and Brandon van der Walt battled it out for the honours in the under-23 K1 category, with Birkett eventually edging out his South African compatriot for the title by a single second. “I can also hold my own in a pure paddling race. And I am actually very chuffed to be involved with marathon paddling and to be having so much fun with it. It took me a while to get into it and I’m glad I got into it, and I’m enjoying it.” His training partner and two-time under-23 world champion Grant van der Walt was seventh in his first shot at the senior title. Double winnersIn the Masters World Championships, Natal Canoe Club’s Marion Young and Len Jenkins senior both came away with two gold medals. The powerful Hungarian had too much in the tank for Flanagan, though, and went on to win by 31 seconds. 23 September 2013 Silver medallistsSilver medal winners included Nicholas Oldert (K1, 55 to 59), Radoslaw Olsewski (C1, 50 to 54), Lis Hart and Sandra Eardley, and Hilder Lapere (with ex-South African Margie Bohm, K2, 50 to 54). Young, competing in her first World Championships, won K1 gold in the 35 to 39 year age group and then teamed up with Angela Scruby to capture the K2 title. Jenkins, who had coached Young, won the men’s 70 to 74 age group K1 title and was second in the K2s. “I’m very happy to show people that I’m not just a Dusi athlete,” he told SAinfo from Copenhagen on the weekend. Silver medalKirsten Flanagan, the under-18 world surfski champion, added a silver for South Africa in the K1 women’s junior race after she and Tamara Takacs had broken away from the rest of the field to set up a two-boat battle for the win. Brandon Collyer and Rob Hart added a bronze medal in the 45 to 49 age group for the K2 race.last_img read more

Saving Sustainably: Installing Drains and Vents

first_imgEditor’s note: This is one in a series of blogs detailing the construction of a net-zero energy house in Point Roberts, Washington, by an owner-builder with relatively little building experience. A list of Matt Bath’s GBA articles can be found at the bottom of this page. You’ll find Matt Bath’s full blog, Saving Sustainably, here. If you want to follow project costs, you can keep an eye on a budget worksheet here. Now that the frame of the house is complete and safe from the elements, I have some flexibility on what to do next. I could, for instance, decide to finish the exterior of the house, put the shingles on, run electrical wire, or install the ductwork. There really isn’t anything to hold me back from working on any of those things. I decided that the most intelligent thing to do would be to finish installing the roofing as soon as possible whenever I had some decent weather, and when it was too wet to be on the roof I will work on the plumbing. The drain, waste, and vent (DWV) system really needs to be done first because there are three vent pipes that will penetrate the roof, so I want to have those installed before putting the shingles on. The only other roof penetration will be the Soladeck for the solar array electrical connection.RELATED ARTICLESSensible PlumbingService Cavities for Wiring and PlumbingGreen Plumbing Systems Save Water and Energy The DWV is one of two systems that make up the plumbing of the house, the other one being the water supply system. The job of the DWV system is to remove water from any plumbing fixtures in the house (drain), transport it to the septic system (waste), and ensure that air pressure doesn’t interfere with the process (vent). Most people have a pretty good sense of how the first two parts work but are completely oblivious to the operation of the last one. An easy way to explain it is to think back to when you were a kid playing with a drinking straw. You could fill the straw with water, hold a finger over one end of the straw, and the water would magically defy gravity. The venting part of the DWV system is the equivalent of removing your finger from the end of the straw to allow the water to slide out. Without it, all of the pipes installed to drain and waste would be completely ineffective. In fact, best practices allow for each individual fixture to have a vent of its own. Some of these vents are eventually combined together until they exit out of the roof. Start with the building code There is quite a bit of planning that goes into installing a DWV system, but all of the rules are clearly spelled out in the building code. Washington State uses the Uniform Plumbing Code (UPC), whereas other areas may use the International Residential Code (IRC). Planning starts with deciding on the number and type of plumbing fixtures you will have in your house. Next, you will use the tables in the code to figure out what size pipes to use for the drains and vents. The code dictates minimum pipe sizes and applies a number to each fixture called a “drainage fixture unit value” or DFU. That becomes important when you decide to combine drains or vents. The system would be pretty inefficient if every single fixture had its own independent drain and vent, all running separately into the sewer or septic. The code allows you to use larger pipe sizes than the minimums and combine smaller pipes into bigger ones as long as the total DFU in the pipe is below the maximum allowed for that particular pipe size. Additionally, each fixture must have a trap, and the codes spell out what size trap must be used for each fixture. A trap is the U-shaped part of the pipe you may have seen under your sink, and it’s a monumentally important part of the DWV system. Without a trap, noxious fumes from the sewer or septic tank would be free to travel directly into your home.  Water in the trap prevents those fumes from entering the house. Armed with this knowledge, you are now prepared to grab a piece of paper and a pencil (or a computer with CAD) and plan your very own DWV system. There is no wrong way to do it as long as you stay within the rules. But if you are wise about things you may be able to dramatically reduce the amount of piping you need to buy and install.  The best practice is to design the system before the framing has been started so that you can plumb in any hard-to-reach areas, as I did before installing the subfloor. Remember to include a slope Installing the plumbing is a relatively simple process that involves drilling holes in studs and joists, cutting the pipe to fit, and cementing the fittings to the pipe. The key is to always remember the old plumbing sage’s advice: “Don’t be a dope, slope.” Every drainpipe must be angled so that it descends towards the septic (or sewer) at the rate of 1/4 inch  for every foot of pipe. Vent pipes, on the other hand, should be installed level, or with only a very slight slope toward the drain. Flexible metal straps must be used to attach the pipes to the framing at least every 4 feet on a horizontal run. This will ensure that the slope is maintained even if the pipes get jostled in any way. Drain lines should be secured firmly with flexible metal strapping. I had already installed the drains for the first floor way back, before I poured the concrete slab on which the house is built. Furthermore, I had installed all of the vents and drains that ran through the load-bearing wall when I laid down the subfloor. This left very little plumbing to complete on the first story – basically just the stub-outs and vents for the kitchen and bathroom sinks, and excavation of the tub and toilet drains. Sink stub-outs are typically placed 19 inches above the floor level. I attached a test cap to the end of each stub-out, and once the entire DWV system has been installed I’ll fill all of the pipes with water to make sure I don’t have any leaks. If the water test is successful, I will cut off the test caps and install the traps for the sinks. After the stub-outs, the pipe continues as a vent up to the second story. Uncovering drains for tub and toilet One of the last things I did before pouring the slab was to place a cardboard box around the trap for the bathtub and fill it with gravel.  A thin layer of concrete had been skimmed over the top so the box was now completely invisible. I took a sledgehammer lightly to the spot where I knew the outer edges of the box were, and it cracked away pretty easily. Once the thin layer of concrete was removed, I was able to scoop out the rocks and uncover the trap. I was pleased to see that it was exactly 15 1/2 inches from the wall, which placed it right in the center of the tub. Later, I will use some leveling compound to ensure the area below the tub is perfectly level, and then connect the trap to a tailpiece that will link the drain and the overflow for the tub. Likewise, a thin film of concrete covered the drain for the toilet (also called a closet bend).  I had to chip it away so that I could align the metal ring correctly. In the photo below, you may be able to spot two mistakes I made during the concrete pour. The water supply for the toilet should come up inside the wall, but perhaps I didn’t secure it well enough and it got jostled during the pour. I will end up just plumbing it up out of the floor instead of out of the wall which is the standard practice. The supply line for the toilet should have been routed through the wall directly behind. In this case, that won’t be possible. The other mistake is that the toilet flange is supposed to sit up 1/4 inch or so above the concrete so that after the tile is set in place it is sitting on the tile. I will most likely have to cut it off, go out and buy a new one, and reattach it. If I leave it as is, the connection between the toilet and the flange will need to be filled with an extra wax ring or a spacer. Both methods are widely used but neither is as safe as just installing the flange at the correct height. When it comes to the possibility of dirty toilet water leaking, you can never be too safe! Drain lines installed between the joists For the second story, the drain lines run between the floor joists just under the subfloor. I drilled holes in the top plates of the first story walls and then installed the horizontal drains between the joists. There was just enough space to ensure they were adequately sloped. The photo below shows the stub-out for the washer and dryer.  You will notice there are two drains, one for the washer and one for the ventless dryer. Instead of venting the moist, hot air to the outside, as would be the case with a conventional dryer, this one will keep the heat in the house. The water drains out, just like the washer water. The rough-in for the washer and dryer drain has two outlets instead of one. The second drain will accommodate the ventless dryer. In addition, there were stubouts for the shower, two sinks, and another toilet. The closet bend for the second story is screwed down to the subfloor once it has been aligned in just the same fashion as the one on the first floor. After the stubouts, the vents continue up through the walls and connect above the bottom chord of the trusses.  To satisfy building code, at least three of the vents must continue through the roof. Through the roof The whole point of working on the plumbing first was to make it easier to install the shingles. I used interlocking aluminum shingles due to their proven record of longevity and their ability to stand up to the high winds and salty air of Point Roberts. As an added benefit, the shingles are made from 95% recycled material, and they reflect heat back into the building rather than absorb it like most roofs. One of the few downsides is that because the shingles interlock, the only way to adjust one of the shingles in the middle of the roof is to start removing them from the top corner and continue removing them until you get to the one you want to adjust. Obviously that wasn’t something I wanted to take a chance on having to do, and if I tried to just drill through the singles after they were installed they would get bent. The best approach was to complete the DWV system and install the vents through the roof before installing the shingles. According to building code, plumbing vents must extend a minimum of 6 inches above the roof.  Due to the slope of the roof, an oval shape must be cut out to accommodate the round pipe. Once the three vent pipes were brought through the roof, I glued test caps onto the two lower vents but left the highest one open. This completed the DWV system so that every single outlet was capped and sealed. Now it was time to test for leaks. I dragged a hose up to the uncapped vent and filled it up all the way to the top to ensure the entire system was filled. Then I turned a full water bottle upside down and placed it over the top. This gave me a reference to look at to check for leaks. If I could no longer see the water in the bottle, then there obviously would be a leak somewhere. Fortunately, I had done an adequate job of cementing all the ABS together and there were no leaks. The test caps will remain in place until the water supply system has been installed and tested, at which point I will be ready to have the building inspector come by to check everything. The only other roof penetration will be for the electrical connections to the rooftop solar array. I will be using a Soladeck to both protect the roof opening as a flashing and house the electrical connections all in one. The Soladeck can be positioned pretty much anywhere. I decided the best spot would be near the top of the solar array at the center of the roof ridge. The key was to position it so several of the screws would attach to one of the trusses, which will provide a much stronger connection than just attaching it to the roof sheathing. With all of the roof penetrations complete, I was ready to install the shingles. Other posts by Matt Bath: An Introduction Foundation Formwork Designing and Installing a Septic System Pouring the Slab Framing the First Floor Framing the Second Floor Framing the Roof Shingling the Roof Wall Sheathinglast_img read more

Catch Up on the Latest Google Updates and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google Updates Topics: Originally published Jul 1, 2012 9:00:00 AM, updated October 20 2016 Just because you’re on summer vacation (or dreaming about it) doesn’t mean the internet marketing world is slowing down any. Nope! Bloggers are blogging, Google’s making announcements left and right, and Twitter’s working on raking in the big bucks.Not sure what I’m talking about? Well, good thing you’re here — this post will point you towards those stories and more, all from the internet marketing world this past week. Happy reading, and as always, share your favorite stories from this past week in the comments!Google+ For Tablets, Google+ Events, and Google Now Roll OutWe reported on the updates that came out of the Google I/O Conference on June 27. Two of the updates involved Google+, which of course had some marketers already rolling their eyes. But don’t write them off as insignificant yet! Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. Both of these updates mean that people could migrate towards spending more of their minutes on Google+. The third update, Google Now, will allow Google to make suggestions based on mobile and search history. Creepy? Maybe. Useful? Definitely.Twitter Generating the Majority of Its Ad Revenue From MobileSpeaking of mobile, this story comes to us from MarketingLand, who reported that, according to the Wall Street Journal, Twitter’s mobile ad revenue is off the charts. The platform only launched mobile ads in April, but in three short months, the change has been huge. Let’s not forget that 60% of Twitter’s users are using it on a mobile device.Make Your Story 22 Times More MemorableThis story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact. This should reinforce a statement that’s been pronounced to death by marketers, including us: content is king. Content tells stories. Content is memorable.How to Infuse Your Writing With NostalgiaThe folks over at Copyblogger whipped up an excellent piece on a strategy to ensure the content you produce isn’t catering only to the present moment. Timeless writing, or writing that’ll envoke feelings of nostalgia or other emotion, lasts longer and is more memorable. As inbound marketers, we talk all the time about the importance of content, but it’s rare we delve further in and talk about the quality of the writing within the content.SEO, Digital Marketing and the World of Indie FilmsThis story from MarketingPilgrim brings together two things you might not imagine go together: search engine optimization and independent filmmaking. The piece transcribes an interview with One World Studios founder Zack Coffman, who knows a thing or two about both. We think this piece is well worth the read as an interesting case study, and should serve as a gentle reminder that there’s no industry exempt from the necessity of utilizing inbound marketing techniques in their digital strategy.What inbound marketing tales did you stumble upon this week?Image credit: anda (:last_img read more

What You Need to Know This Morning: June 7, 2013

first_img Inbound Marketing Originally published Jun 7, 2013 6:00:00 AM, updated October 20 2016 Topics: Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets … and then the line-cutter won the $590.5 million Powerball jackpot.Mindy says she’s not upset, but come on. Check out the “my life is ruined” expression on her daughter’s face. The kid was quoted saying, of the jackpot winner, “I hope she’s blessed with it. Polite is better than being rich.” Zing! Anyway, send some inboundy, positive vibes in Mindy’s direction today. Maybe the line-cutter lady will grow a conscience and give Mindy and her heartbroken kids a cut of the loot. Meanwhile, in the world of marketing …1) Millennials Have Money, Won’t Spend ItThere are 73 million Millennials (people ages 18-34) in the U.S., and they have a lot of purchasing power — but the bad news is, they’re cheap, eMarketer reports. They “buy brands on sale vs. preferred brands” and love to use digital coupons. Yet at the same time, they want to be active participants in shaping brands, and they want to “co-create” products and services. Which presumably they will maybe someday possibly buy. On sale. Using a coupon. Bah. Kids these days.2) Pipe: File Transfer on FacebookCheck out a new app called Pipe that lets you transfer files over Facebook. Fast Company says it’s a bit like giving someone a thumb drive. Marketing Pilgrim has a good post on how to get started using Pipe. We’ll do something on it here on the HubSpot blog, too.3) YouTube Is Crushing it on MobileYouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. One analyst estimates YouTube delivers 10% of Google’s total revenues, which would work out to about $6 billion this year. Of that, he figures 20% to 25% comes from mobile. Big factor in this was YouTube’s falling out with Apple last year, the Guardian reports. When YouTube was baked into Apple’s iOS, Google couldn’t show ads. But when Google launched YouTube as a standalone app, it could start running ads on YouTube.4) Not from The Onion, HonestSocial media consultant Gary Vaynerchuk has hired someone to “follow him around, record his conversations and remarks, and turn them into social media content,” Forbes reports. Why? Because content is so important, and Vaynerchuk just can’t create enough of it on his own. Vaynerchuk predicts that loads of other top execs soon will hire people to “shadow” their lives too. While others are “doubling down” on content, Vaynerchuk says he is “tripling down.” Would it be possible to quadruple down? What would that look like? Maybe you could hire two people to shadow you, instead of just one. We’re trying to convince our CEO, Brian Halligan, to let us shadow him. More as it develops.5) A Win for TwitterTwitter signed another big ad deal, this time with WPP, which “has likely committed to spending a bunch of money on the service,” AllThingsD reports.6) Tumblr AdsMarissa Mayer is wasting no time trying to milk dollars out of Tumblr’s huge audience. Fresh off its $1.1 billion acquisition by Yahoo, Tumblr is rolling out new ads, Business Insider reports. The ads show up in your Tumblr feed, whether you like it or not. They look just like regular Tumblr posts, except for a little dollar sign. Below is an ad for a movie called The Purge. Coming soon: a Tumblr ad exchange, AdWeek reports.7) Guy Kawasaki on Steve JobsCheck out this TedX talk that our friend Guy Kawasaki gave recently — 12 things he learned from working for Steve Jobs.And finally …If Microsoft Made Its Own Version of Google Glass Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 High-Impact Marketing Channels You’re Probably Overlooking

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “If you build it, they will come.”Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy.Growth doesn’t just happen. It’s carefully planned. It’s highly strategic. And most importantly, it’s tough.Marketing requires a nimble combination of left-brained and right-brained skillsets — a delicate balance of quantitative and creative chops. But no one brain can be a conversion optimizer, designer, and content expert at once. We rely on the talents and skill sets of others. We follow the paths of marketers who have tackled the same customer acquisition challenges before us.In following (or avoiding) the experiences of others, however, we risk overlooking opportunities that are unique to our brands and companies. Not to mention, the competition in already-flooded marketing environments is fierce. If we flock where other marketers are running, we’ll overlook the assets — and untapped opportunities — that give our brands their unique competitive advantage.Why follow the beaten path when you can design your own treasure map? Here are three critical marketing distribution channels that you can tap into today:1) Your Existing CustomersThe Content Marketing Institute and MarketingProfs estimate that 58% of B2B marketers plan to increase their content marketing budget over the next 12 months, which is up from 54% from the previous year.The question is — who are these marketers aiming to reach with this content?It’s common for marketers to prioritize content as a top-of-the-funnel marketing activity to build reach and awareness for a company’s unique thought leadership and products. But what about your existing customers?Many organizations rely on strategic upselling as a high-value revenue stream. This process leans heavily on consistent relationship-building and continued engagement. Enter content marketing — a tool for building relationships with an organization’s stakeholders and prospective customers.Content marketing should be executed in tandem with your company’s account managers and client service representatives. Ask your customer-facing team — what questions are existing customers asking? And which of these questions are most directly relevant to the upselling process?Then, bridge the gap with content.2) Your In-Person InteractionsWomen 2.0 co-founder Angie Chang explains this concept elegantly:“When you first have an idea, TELL EVERYONE. This will help vet your [startup] idea.”Marketers tend to differentiate communication in the online and offline realms. The fact is that these two worlds aren’t distinctly separate — they meld together. Your customer’s online identity is an extension of who she is offline.Conversation is the heart of inbound marketing — and conversations happen in our everyday interactions, at in-person events, and at conferences.When you meet prospective customers, tell them about your blog. Reference specific posts that you’ve written. Offer to follow up with a link to the resource that you’ve put together.Word of mouth is a powerful marketing force. As Wharton MBA professor Jonah Berger puts it, “There’s a science behind it.”His research explains that organizations ‘live and die’ by word of mouth. In one recent study, Berger analyzed word of mouth data across 10,000 products and brands, ranging from Coca-Cola and Walmart to tiny startups. He and his team analyzed the virality of almost 7,000 pieces of online content — everything from politics and international news to funny pieces, sports, and style. Berger’s goal was to determine what people feel compelled to share. What he found were six common characteristics of brands that spark conversations:Triggers: If someone is top-of-mind, people are more likely to talk about it. The more we think about it, the more we talk about it.Emotion: If we care about a topic enough to be angry, sad, inspired, or ecstatically happy, we’ll share it.Social Currency: We’re inclined to follow the crowd and share popular ideas.Observability: Products that are highly visible sell themselves.Practical Value: We share based on a natural urge to bring value to others.Stories: We talk about narratives that inspire us.Word-of-mouth is media agnostic — and social media is an extension of natural conversations that we’re having every day. Talk about your marketing campaigns — especially your content — with new friends and business connections in real life. It’s a quick, efficient, and natural way to prolong the lifespan of a one-time conversation.3) Your ProductThe concept sounds simple enough — build your marketing into your product. But what exactly does this mean?In a nutshell, I’m saying that marketing is the polar opposite of a standalone activity. It should be wholly integrated with your product roadmap. Even the most subtle addition of a social media share button can amplify user engagement, distribution, and new user acquisition.I learned this lesson from Prerna Gupta, co-founder of Kush, a mobile development firm that built intelligent music apps. She explains:“Marketing is often treated as a bad word in Silicon Valley. To many, it connotes bloated budgets and the use of psychological trickery to make up for the fact that your product sucks. If a product is good, we are told, it should simply sell itself.”What Gupta points out is that some of the best products are created by marketing geniuses — and that’s precisely how she inspired millions of users to download her company’s apps.She explains three steps to integrating marketing with your product:Step 1: Sell it before you build it. Ask prospective customers what they want. Build your product to address their most pressing needs, and you’ll have an instant customer base.Step 2: Develop a laser sharp focus of what you want your product to be. Nail it.Step 3: Make your product social. When a product requires collaboration between customers, sharing will come naturally. Remember that digital media bridges us together. Social can be a part of your product. This list could go on forever, but for the sake of word count, I’ll stop writing. The bottom line is that your company will have natural growth levers. The distribution channels you’re missing are the areas in which opportunities are already strong. Why follow beaten (and competitive) marketing paths when you can forge one that is truly unique to your company? The most tough-to-see marketing opportunities are often what’s right in front of you. Topics: Originally published Feb 25, 2014 11:00:00 AM, updated February 01 2017 Marketing Strategylast_img read more

Want to Learn Marketing Analytics? Start With These 9 Great Resources

first_imgI’ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.)Since then, I’ve learned how much more there is to data analysis besides Pivot Tables and Excel. There’s a whole world of analytics out there — and I’ve barely scratched the surface.Do you know which inbound marketing metrics you should be tracking? Click here for a free guide.There’s always more to learn, so I’ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Here are my favorite go-to resources for continuing my marketing analytics education.1) The KISSmetrics BlogThe KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data. Content is posted daily and will teach you everything from A/B testing to growing your business with analytics to lead generation on your different marketing channels. No matter what company you work at, you’ll be able to learn something about data analysis by reading and following this blog.2) “Occam’s Razor” BlogAvinash Kaushik is known for his book, Web Analytics 2.0 & Web Analytics: An Hour A Day. “Occam’s Razor” is his blog, where he writes some of the best analyses, explanations, and analytical materials out there. From these posts, you’ll learn how to approach advanced analytics situations and take your data analysis to the next level from a true expert.3) HubSpot’s Inbound CertificationHubSpot offers a free inbound marketing certification for anyone interested in learning about how to implement inbound marketing in their business. The curriculum covers many parts of inbound marketing, including analyzing your efforts to make smarter decisions on where to invest in your future. Not only is it free, but it’s available to anyone interested in learning these best practices.4) Google’s Analytics AcademyGoogle Analytics is one of the most popular platforms for companies analyzing their marketing efforts. To help teach people how they should approach their data analysis, Google offers different classes through their Analytics Academy. In addition to courses to teach users how to use Google Analytics, there are also courses that teach about data analysis in general. From mobile analysis to digital analytics, users can take these free courses and learn a lot more about how they should approach their next analytics challenge.5) Quora’s Analytics SectionThe Analytics section of Quora is one of the best places to get quick analytics help with little effort. In this section, you can search or browse through thousands of common analytics questions and skim through answers from analytics experts. Many of the most respected analytics experts are following and answering topics related to analytics on Quora. And if, you can’t find what you are looking for, you can always ask a question yourself.6) General Assembly’s Data Analysis CoursesGeneral Assembly is an online resource offering classes, workshops, courses, and on “the most relevant skills of the 21st century.” Among them are a ton of data analysis classes for all levels, including introductory classes on fundamental modeling techniques and making meaning out of large data sets, and some more advanced classes on data analysis through SQL.7) “Online Behavior” BlogGoogle Analytics Advocate Daniel Waisberg is the founder of Online Behavior, a blog that focuses on marketing measurement and optimization and covers a wide range of topics. Most of the content focuses on how to conduct different types of analysis using Google Analytics. Some focuses on data analysis and reporting in general and provides best practices on these topics. No matter what your interest is, you’re bound to find helpful advice on this blog.8) The Moz Blog’s Analytics SectionMoz’s blog covers topics about inbound marketing and SEO — but if you dig into the “Analytics” tag specifically, you’ll find a ton of helpful articles about topics ranging from general best practices to instructions for conducting experiments and analyses with your data. I find the advice on here very actionable, and I think it’d be helpful for readers at every level.9) Predictive Analytics World ConferencesPredictive Analytics World is a series of conferences around the world that are focused on analytics. Each event in each different city is focused on its own theme. For example, in Chicago there are two simultaneous events: one focused on manufacturing and one focused on business. In Washington, D.C., the conference is focused on how government agencies use data analysis. Many of the other conferences are focused on business in general and can appeal to anyone interested in learning more about data analysis and upcoming trends in predictive analytics.BONUS: HubSpot’s “How to Use Excel” Blog PostWhile this is a single blog post rather than an ongoing publication, I still think worth including here as a helpful resource. I get asked about my favorite Excel tips all the time, so I finally decided to compile some of the most common ones into a single blog post listing 14 simple Excel shortcuts, tips, and tricks.What are your favorite resources for learning more about analytics? Share with us in the comments below. Originally published Apr 7, 2015 8:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Analyticslast_img read more