Brewing For Over a Century: The Haywards India Legacy

first_imgThroughout the 19th and 20th centuries, Europeans came to India in waves. Some went back, but quite a few stayed behind, bitten and hopelessly charmed by the India bug. Related Itemslast_img

Monster mash: LeBron James undaunted by beastly Warriors

first_imgOAKLAND, CA – JUNE 19: LeBron James #23 of the Cleveland Cavaliers reacts to a play in Game 7 of the 2016 NBA Finals against the Golden State Warriors at ORACLE Arena on June 19, 2016 in Oakland, California. Ezra Shaw/Getty Images/AFPINDEPENDENCE, Ohio — There’s a four-headed, shot-making, scoreboard-breaking monster out West awaiting LeBron James and the Cavaliers.The Warriors are stomach-churning scary.ADVERTISEMENT Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games James, though, can’t run or hide. With eight NBA Finals appearances under his belt, he is ready to face a team he’s called “a beast.” After all, he has slayed behemoths before.Pushing off any talk about the Warriors until after Sunday’s practice, James was asked to assess the task at hand: beating Golden State’s All-Star-studded lineup of Kevin Durant, Stephen Curry, Klay Thompson and Draymond Green.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSMalditas save PH from shutoutSPORTSPrivate companies step in to help SEA Games hostingIs this the biggest challenge of his career?“It’s probably up there,” he said. “I mean, it’s up there.” BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast For the sixth time, James enters the Finals as an underdog, hardly a role he’s accustomed to before June. The only time he won a championship as a Finals favorite was with Miami in 2013, when the Heat upended the Spurs for their second straight title.James isn’t worried about point spreads or any odds.“I only play blackjack in Vegas anyway, so it doesn’t matter,” he said.What does matter is that the 32-year-old is having one of his finest postseasons, and the Cavs are gelling the way they did at this time last year.Maybe James has nothing to fear.“I feel good about our chances,” he said. “Very good.”Sports Related Videospowered by AdSparcRead Next Panelo suggests discounted SEA Games tickets for students PLAY LIST 01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes BSP survey: PH banks see bright horizon amid dark global recession clouds BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Every 18 seconds someone is diagnosed with HIV Palace: Duterte to hear out security execs on alleged China control of NGCP LATEST STORIES Pagasa: Storm intensifies as it nears PAR MOST READ Stampede at stadium kills 4 fans, unborn fetus in Honduras Cleveland-Golden State 3.0 is the matchup fans worldwide expected and wanted, and James believes they’re in for quite a show.Both the Cavaliers and Warriors have upgraded their rosters from a year ago, when they went seven games in an epic series that spawned the first comeback from a 3-1 deficit in Finals history and resulted in Cleveland winning its first pro sports championship since 1964.That Warriors team James conquered in 2016 won 73 games during the regular season and was being mentioned as one of the best to ever take the floor.Hard to believe, but this version — with Durant — might be even better.Golden State has been putting on a basketball clinic over the past two months, winning 27 of 28 games since March 11 and becoming the first squad to start the postseason 12-0.Durant, who previously faced James in the 2012 Finals with Oklahoma City, has taken a great team and elevated it to a nearly unstoppable level.The Warriors are using Durant in every imaginable way on offense, and James isn’t surprised to see his good friend and Olympic teammate more mobile than he was with the Thunder.“You adapt to the culture,” he said. “You adapt to the style and that’s the same thing that happened to me when I went to Miami. I started to slash more and move more without the ball, shoot more standstill 3s and figure out ways I could be more productive than just having the ball in isolation. So, it’s the right thing to do. He’s one of the most dangerous guys we have in the world already. So it makes it even more dangerous when you equip that talent, that skill with those guys.”On the brink of becoming the first player since the early 1960s to play in seven straight Finals, James finds himself in a similar — and somewhat surprising — situation.The Cavaliers are being given little chance to defend their title against the vaunted Warriors, who have been winning by an average of 16.3 points per game in the playoffs. And then, almost as if he was trying to remind himself that he’s got three championship rings and is frightful in his own right, James recalled other fearsome postseason opponents — San Antonio and Boston.“I’ve played against four Hall of Famers as well, too, with Manu (Ginobili), Kawhi (Leonard), Tony (Parker) and Timmy D (Tim Duncan) on the same team,” said James, occasionally sniffling as he continues to fight a cold. “And if you add Pop (coach Gregg Popovich) in there, that’s five Hall of Famers. So, it’s going to be very challenging. Those guys are going to challenge me, they’re going to challenge our ballclub.“This is a high-powered team.”James also took on a Celtics team loaded with big-name talents.“I’ve played against Ray (Allen), KG (Kevin Garnett), Paul (Pierce), (Rajon) Rondo and Doc (Rivers). So, it’s going to be very challenging not only on me mentally, but on our ballclub and on our franchise.”ADVERTISEMENT Lacson: SEA Games fund put in foundation like ‘Napoles case’ View comments Don’t miss out on the latest news and information. last_img read more

WWE: AJ Styles eyes United States title, to fight Kevin Owens or Chris Jericho

first_imgAJ Styles is set to challenge the United States Champion at the WWE Backlash on May 21 – whether his opponent will be Kevin Owens or Chris Jericho is yet to be decided.Having beaten Baron Corbin and Sami Zayn in the Triple Threat Match at SmackDown Live on April 11, Style earned the opportunity to battle for the United States title.Styles, with his phenomenal display in the past year, has arguably built the SmackDown Live into the powerhouse brand and post the Superstar Shake-Up, Owens and Jericho are looking to foray into the blue brand.Both Owens and Jericho have been outspoken about their plans to rule the blue brand after winning the United States title.Considering the power and tremendous technique of his opponents, Styles will be looking to produce his best and add the United States Championship to his list of accolades.last_img read more

Virat Kohli smashes AB de Villiers’ record, becomes to fastest 8000 ODI runs

first_imgVirat Kohli on Thursday became the fastest to 8000 one-day international runs, breaking the record held by South African skipper AB de Villiers for nearly two years.The Indian captain was in sublime form as his team went about decimating Bangladesh in the ICC Champions Trophy semi-final at Edgbaston.Both men play for Royal Challengers Bangalore in the IPL and are great friends on and off the field. While the cricket world is split on their opinion about who the greatest batsman is, Kohli feels it’s AB, while de Villiers reckons the mantle firmly belongs to Virat.The record had long been held by two giants of Indian cricket. Sachin Tendulkar had reached the milestone off 210 innings in 1999 before Sourav Ganguly got there off 200 innings three years later.De Villiers, one of the most destructive batsmen in modern-day cricket, reached the feat in 182 innings during a match against New Zealand in Durban on August 26, 2015. Kohli bettered that by a significant margin, taking only 175 innings.Incidentally, de Villiers had a poor run in the Champions Trophy and managed only 20 runs from three innings including a duck against Pakistan. Under his leadership, South Africa lost two of their three league games and bowed out despite starting the tournament as one of the favourites.Kohli, on the other hand, has been in sublime form since the start of 2016. He scored consistently across all formats before a bit of a lean patch in the IPL.However, the 28-year-old has been on top of his game in the Champions Trophy, hammering 81 not out vs Pakistan and 76 not out against South Africa. Kohli’s only failure came against Sri Lanka, when he failed to get off the mark.advertisementOn Thursday, in the big stage, Kohli came out all guns blazing to add an unbeaten 178 off 25.3 overs with Rohit Sharma and remained unbeaten on 96 off 78 balls.last_img read more

What the Heck Is Blogging? A Sneak Peek Into Marketing’s Newest Pastime [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 2, 2013 11:00:00 AM, updated February 01 2017 Business Blogging I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?” Or, my personal favorite, “Is that even a real job?”I get lots of questions because the reality is most people really aren’t sure what the heck a blogger does in this wide world of professions. And I’m just one type of blogger — a business blogger — but there’s way more questions about the world of blogging than those that revolve around day-to-day responsibilities. How many people read blogs? If you write for a business’ blog, what kind of business metrics can you drive? If you’re a full-time blogger, how much money can you make? These are just a few of the questions that most people wonder about.Lucky for us, Ignite Social will answer your most burning questions about blogging in the infographic below and even give you eight quick tips to help you up your blogging game. So go on, read it! And if you love it, don’t forget to “Pin It” to your favorite marketing-related board.SaveSaveImage credit: Mike Licht, NotionsCapital.com  Topics:last_img read more

Want to Learn Marketing Analytics? Start With These 9 Great Resources

first_imgI’ve been interested in data and analytics for a long, long time. As a ten-year-old, I remember creating Excel spreadsheets with my dad for his annual Fantasy Football pool. By the time I was 16, I was building Pivot Tables with my cell phone bill to figure out who I texted the most. (I promise I had other hobbies.)Since then, I’ve learned how much more there is to data analysis besides Pivot Tables and Excel. There’s a whole world of analytics out there — and I’ve barely scratched the surface.Do you know which inbound marketing metrics you should be tracking? Click here for a free guide.There’s always more to learn, so I’ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Here are my favorite go-to resources for continuing my marketing analytics education.1) The KISSmetrics BlogThe KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data. Content is posted daily and will teach you everything from A/B testing to growing your business with analytics to lead generation on your different marketing channels. No matter what company you work at, you’ll be able to learn something about data analysis by reading and following this blog.2) “Occam’s Razor” BlogAvinash Kaushik is known for his book, Web Analytics 2.0 & Web Analytics: An Hour A Day. “Occam’s Razor” is his blog, where he writes some of the best analyses, explanations, and analytical materials out there. From these posts, you’ll learn how to approach advanced analytics situations and take your data analysis to the next level from a true expert.3) HubSpot’s Inbound CertificationHubSpot offers a free inbound marketing certification for anyone interested in learning about how to implement inbound marketing in their business. The curriculum covers many parts of inbound marketing, including analyzing your efforts to make smarter decisions on where to invest in your future. Not only is it free, but it’s available to anyone interested in learning these best practices.4) Google’s Analytics AcademyGoogle Analytics is one of the most popular platforms for companies analyzing their marketing efforts. To help teach people how they should approach their data analysis, Google offers different classes through their Analytics Academy. In addition to courses to teach users how to use Google Analytics, there are also courses that teach about data analysis in general. From mobile analysis to digital analytics, users can take these free courses and learn a lot more about how they should approach their next analytics challenge.5) Quora’s Analytics SectionThe Analytics section of Quora is one of the best places to get quick analytics help with little effort. In this section, you can search or browse through thousands of common analytics questions and skim through answers from analytics experts. Many of the most respected analytics experts are following and answering topics related to analytics on Quora. And if, you can’t find what you are looking for, you can always ask a question yourself.6) General Assembly’s Data Analysis CoursesGeneral Assembly is an online resource offering classes, workshops, courses, and on “the most relevant skills of the 21st century.” Among them are a ton of data analysis classes for all levels, including introductory classes on fundamental modeling techniques and making meaning out of large data sets, and some more advanced classes on data analysis through SQL.7) “Online Behavior” BlogGoogle Analytics Advocate Daniel Waisberg is the founder of Online Behavior, a blog that focuses on marketing measurement and optimization and covers a wide range of topics. Most of the content focuses on how to conduct different types of analysis using Google Analytics. Some focuses on data analysis and reporting in general and provides best practices on these topics. No matter what your interest is, you’re bound to find helpful advice on this blog.8) The Moz Blog’s Analytics SectionMoz’s blog covers topics about inbound marketing and SEO — but if you dig into the “Analytics” tag specifically, you’ll find a ton of helpful articles about topics ranging from general best practices to instructions for conducting experiments and analyses with your data. I find the advice on here very actionable, and I think it’d be helpful for readers at every level.9) Predictive Analytics World ConferencesPredictive Analytics World is a series of conferences around the world that are focused on analytics. Each event in each different city is focused on its own theme. For example, in Chicago there are two simultaneous events: one focused on manufacturing and one focused on business. In Washington, D.C., the conference is focused on how government agencies use data analysis. Many of the other conferences are focused on business in general and can appeal to anyone interested in learning more about data analysis and upcoming trends in predictive analytics.BONUS: HubSpot’s “How to Use Excel” Blog PostWhile this is a single blog post rather than an ongoing publication, I still think worth including here as a helpful resource. I get asked about my favorite Excel tips all the time, so I finally decided to compile some of the most common ones into a single blog post listing 14 simple Excel shortcuts, tips, and tricks.What are your favorite resources for learning more about analytics? Share with us in the comments below. Originally published Apr 7, 2015 8:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Analyticslast_img read more

195+ Perfectly Optimized Design Templates for Email, Infographic & More [Free Templates]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. The problem is, it can be hard to actually create these visuals — especially when you’re a small marketing team with too much to do and no designer on hand. So when it comes to creating a cohesive set of campaign visuals — from Twitter graphics to blog images — what’s a marketer to do?Well, to make your life easier, we worked with Canva to put together the ultimate set of 195+ design templates for every visual marketing need.There are 10 visual design types and multiple themes that are carried through each design type, making it easy for you to quickly spin up a visual marketing campaign across multiple channels.This set of 195+ designs includes:Infographics templatesFacebook, Twitter, and Pinterest templatesFacebook, LinkedIn, and Twitter cover photo templatesEmail header templatesBlog featured image templatesReady to take your visual marketing to the next level this year? Get your 195+ design templates from HubSpot & Canva today. Topics: Visual Content Originally published Feb 2, 2016 7:00:00 AM, updated February 01 2017last_img read more

You Can Now Set Goals in Google Calendar: Here’s How to Set It Up

first_img Originally published Apr 30, 2016 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Inbox Tips Topics: While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture.For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don’t have precise criteria for what it means to achieve a goal, it’s difficult to ever feel a sense of accomplishment. It’s like kicking a soccer ball toward a goal line, but the goal line keeps moving further and further backwards.Couple that with the fact that, as psychologist Robert Cialdini explained in his best-selling book Influence, sticking to any goal you set is incredibly difficult — unless you take the time to write your goals down and/or share them publicly.Fortunately for all of us who have been struggling with defining and sticking to our goals, Google has released a new feature for Google Calendar that can help. It’s called “Goals,” and it could be the solution to the goal setting problems I outlined above.What are “Goals” in Google Calendar?Google announced the addition of the “Goals” feature to its Google Calendar application on April 12, 2016. The feature lets you set clearly defined goals (e.g., “practice speaking French three times per week”) and then Google Calendar automatically schedules those goals based on when you have open slots in your calendar.When you’re setting a goal, you also have control over how much time you want to dedicate to each session. Just like with a meeting, you can have a goal session last 15 minutes, 30 minutes, an hour, or however long you want. You can also specify what time of day — morning, afternoon, or evening — you’d prefer to work on your goals.What happens if a new meeting pops up on your calendar in the spot where a goal session has been scheduled? No, you don’t get to use that meeting as an excuse (any more) for skipping out on your goals. Instead, Google Calendar automatically reschedules that goal session for you.(Source: Google)The same thing happens if you decide to defer a session. Instead of disappearing from your calendar, that session gets automatically rescheduled. And as you keep using the Goals feature, Google Calendar gets better at understanding your scheduling preferences, so it can provide more personalized scheduling.One caveat here: You can only create goals using the Google Calendar application on an iPhone, iPad, or Android device. That being said, you can still view, edit, and — if needed — defer goal sessions using Google Calendar on a desktop or laptop. Now that you have a basic understanding of what Google Calendar’s “Goals” feature is all about, let’s go through the steps of actually creating a goal.How To Set a Goal in Google Calendar1) Open the Google Calendar app and tap the red “create” icon.2) Tap the blue Goal (flag) icon. 3) Choose the type of goal you want to set.4) Get more specific.5) Get even more specific.6) Choose how often you want your goal to appear on your calendar.7) Choose how long you want each goal session to last.8) Choose the ideal time of day for when goal sessions should be scheduled.9) You’re done! Here’s what the confirmation screen looks like:Once your goal is set and you’ve landed on the confirmation screen (see above), you can fine-tune your goal settings by tapping that “More Options” link. From there you’ll be able to edit notifications, colors, and more.When you’re finished, goal sessions will start appearing on your calendar and you’ll be off to the races (or off to French lessons, depending on your goal).Have any tips or tricks for getting the most out of Google Calendar’s Goals feature? Tell us about them in the comments section below.last_img read more

How to Prep Your Agency for a Successful PR Launch

first_img Public Relations Topics: Originally published Feb 3, 2017 5:00:00 AM, updated July 28 2017 Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast.But there’s more to a big announcement than firing off a press release and hoping it somehow reaches the intended audience. Sure, it’s easy to look at other successful campaigns and feel that they somehow just came together with a few clicks of a mouse and the help of a social media whiz, but don’t be fooled.Successful PR campaigns require work — and lots of it. If you’re hoping to spread the word effectively, then you’ll need to put in the hours pre-launch to ensure everything runs smoothly.No matter what your budget, or how much time you have before your launch, there are a few things you’ll want to do before your big reveal to help make your PR launch a success.How to Prepare your Agency for a PR LaunchCreate Perfectly Seeded Contributed ContentMore than crafting a bunch of articles and firing them off in every direction, content seeding involves taking a more strategic approach to content distribution — one that always produces better results. With content seeding, your goal is to spread content to various websites and social media platforms where it will be read, and more importantly, shared.Your secret to success with this approach pivots on two main things: Creating top-notch content, and tapping relevant influencers who are willing to use their own networks and connections to share what you’ve created with a broader audience. While many companies share content from their own branded account, getting key influencers to share your content can add more authenticity to your message. Research has shown that recommendations carry far more weight than corporate ads or sponsored content.Even having just one influential person share your content can result in a significant jump in shares. Research from BuzzSumo found that having one influencer share a post resulted in an average of 31.8% more social shares. Having three influential people sharing their content doubled their number of social shares.Data from BuzzsumoOne of the best ways to find influencers who are willing to share your content is by looking for opportunities to submit contributed content. If you can land authorship accounts, or submit guest posts on well-known publications (such as well as industry-specific publications and blogs) you’ll be able to extend your reach even farther.Remember: content doesn’t have to be written. Supplement your articles with infographics, videos, and even photos of your agency to generate interest. And while you’re at it, start building relationships with other contributing writers and help promote their content. As you grow your network, your credibility grows, which leads to more opportunities to get exposure for your agency.Create Compelling and Unique Case StudiesCase studies are boring — we get it. But there’s no reason you have to stick with the overdone one-paragraph blurbs. Give the monologs a rest and go straight for the Emmy by creating an intriguing and must-share video based on a real-life success story, like this one from HubSpot.With your client’s permission, craft a fun and lighthearted take on how your product or service made life better for someone. Keep it short and sweet — five minutes or less is usually adequate. When done right, case studies can be valuable content you can use to generate interest in your agency’s services. They’ll also help to lend credibility to your brand, which is essential — especially if you’re a startup agency that’s still relatively unknown.Make Your Team FamousEncourage your people to become regular contributors to popular publications, podcasts, and even radio shows, and have them create content for your agency’s blog. Getting exposure for your team is a great way to add some personality to your company, and a give face to your brand.Rallying your team to participate in content creation is also an effective way to get your message across. Instead of one person talking to the camera, there’s a whole team backing your services — which can’t hurt your agency’s credibility.Need some inspiration? Check out this tongue-in-cheek video property management company Renters Warehouse created to introduce their team to the world.Form Powerful PartnershipsTo be truly impactful, strategic alliances need to go further than the typical approach of, “I’ll scratch your back if you scratch mine.” Instead, your goal should be to create meaningful and long-term relationships.Look for opportunities to create co-authored content, or hold co-hosted events. Your trusted ally could be your business partner, a team member, or even someone from your network that you can team up with for a united cause. This will also help you to expand the extent of your outreach, since they’ll be able to share their work with their followers as well.Your partnership could also be with another business or professionals in a different field. You could even get some willing customers or prospective customers involved. Get creative and find new ways to showcase your product, or create a promotional video that features people using your product in a fun and unique way. Who knows? The right partnership could even end up forming the cornerstone of your launch campaign.Launch Press Releases That Celebrate WinsAh, the good old fashioned press release. While often companies use press releases as a chance to announce mundane facts and events, don’t fall into this trap.The press release isn’t the place to talk about your move to a new building, or your newly renovated break room. Instead, reserve the traditional press release for the really exciting stuff. This means making a big deal about exciting new products, fascinating breakthroughs, ways that your agency has made a difference, or causes that your company’s involved with. This is the kind of news people actually care about and will take the time to read.Hold Regularly Scheduled Live Events OnlineYour Facebook page is your secret weapon. Take advantage of Facebook Live to host a live event to address issues that your prospects care about, or answer questions about things they’re interested in. Not sure what to cover? Get inspiration from the top ten queries that most prospects ask you about your agency’s services.At Onboardly, we recently ran a Facebook Live to answer the often-asked question, “What are some ways I can get our service offering out to the public that helps us to stay on brand with no PR budget?” Facebook Live is a great tool to address questions, while helping spread the word about what you do.Keep the Momentum Going Post-LaunchAs you can see, there’s more to a PR launch than hitting publish and hoping for the best. Instead, it’s up to you to generate publicity for your campaign, and you’ll want to put in the hours behind the scenes to help build interest for your big day. You can do this by creating plenty of great content, and sharing it far and wide.Finally, keep in mind that generating publicity isn’t a one and done event. It’s important to keep the momentum going after the launch as well. Post-launch, continue to create winning content and share amazing press releases and case studies. Look for opportunities to form partnerships, make yourself available for interviews, and spearhead co-hosted events. Keep looking for ways to drum up publicity for your agency — and word will continue to spread. Don’t forget to share this post!last_img read more

The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)

first_img Originally published Feb 11, 2018 10:32:00 PM, updated July 12 2019 Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal — people just want to get to their video.So how can advertisers create branded videos that users actually want to watch?For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. It can’t just be a typical advertisement — it needs to compete for attention with viral, non-branded content.To better understand what YouTube users want in a watchable online ad, let’s take a look back at what worked in 2017.Click here to unlock videos, templates, resources, and tips on how to get your video marketing strategy off the ground.Google released a list of the top 10 most watched ads on YouTube from 2017, and we’ve compiled them here to inspire your next digital ad campaign. All advertisers and marketers should be taking notes: These are the most watched YouTube videos by brands people actually wanted to see in 2017.The Most Watched YouTube Ads of 2017Samsung India Service (SVC)Clash Royale: The Last SecondPing Pong Trick Shots 3 | Dude PerfectMiss Dior — The new Eau de ParfumBudweiser 2017 Super Bowl Commercial | Born The Hard Way2017 Kia Niro | ‘Hero’s Journey’ Starring Melissa McCarthyadidas Originals | ORIGINAL is never finishediPhone 7 | The Rock x Siri Dominate the DayLevi’s “Circles” CommercialMr. Clean 2017 Super Bowl Commercial | Cleaner of Your Dreams The 10 Most Watched YouTube Ads of 20171. Samsung India Service (SVC)150.3M viewsSamsung India crushed it with this beautiful short story, called “We’ll Take Care of You Wherever You Are.” The company used it to promote its customer service expansion across rural India last year. Created by the agency, Cheil, it spans four minutes and collected 150 million views for its multinational appeal.The ad follows a Samsung van through a cumbersome rural drive to answer a service call at a small Indian home. Who the driver meets inside is exactly what made me cry watching this viral sensation:2. Clash Royale: The Last Second110.7M viewsThis zany, offbeat, and yet still universally appealing mobile game developer won the fifth-most watched YouTube ad of 2016. It’s now back with the same agency partner, Barton F. Graf, and a suspensful 50-second spot that garnered nearly triple the views of its clip from the previous year.The ad for Clash Royale, a multiplayer mobile game, opens with a three-second countdown and a pink-haired archer releasing an arrow into a battleground. What happens in “the last second”? Well, you’ll just have to see for yourself:3. Ping Pong Trick Shots 3 | Dude Perfect90.6M viewsIf you’ve never seen Dude Perfect, you’re missing out. This group of friends’ homemade clips of sports tricks spawned one of the most successful independent YouTube channels in history — so successful, in fact, that food brands like Ruffles and Oreo have partnered with them to advertise on their videos.What started as a series of basketball stunts (some of which are literally in the Guinness Book of World Records) is now a goldmine of addicting content promoting popular snack foods via awesome trick shots.Their latest? Dude Perfect and the Oreo Dunk Challenge — using nothing but ping pong balls:4. Miss Dior – The new Eau de Parfum43.0M viewsNumber four on YouTube’s list is an empowering ad for Dior’s newest women’s perfume, Miss Dior. Created by the production company, Iconoclast, it’s another installment of actor Natalie Portman’s longstanding work with the Dior brand. This ad is just too powerful to not watch.The ad, set to the tune of “Chandelier” by Sia, focuses on love and the diverse emotions with which the modern woman can express it — something Natalie Portman sees “reflected in the duality of the fragrance.” Check it out below:5. Budweiser 2017 Super Bowl Commercial | Born The Hard Way28.5M viewsBudweiser has an expectedly large presence in the ad space of every Super Bowl. In 2017, that presence became unforgettable. Working with Anomaly, a New York-based ad agency, America’s beloved beer-maker blew the doors off with the unexpected story of the company’s founding.The ad introduces us to a young man immigrating from Germany to an unwelcoming American community. Who he ends up befriending is, well — I won’t spoil it for you:6. 2017 Kia Niro | ‘Hero’s Journey’ Starring Melissa McCarthy25.9 viewsComing in at number six is the most hilarious of the most watched YouTube ads of 2017, starring a lovable and heroic Melissa McCarthy. Made by the agency, David&Goliath, the commercial is classic McCarthy in an unusually slapstick video for one of Kia’s newest sedans.McCarthy plays herself in “Hero’s Journey,” but with hopeless loyalty to a few too many world causes. The ad originally debuted during the 2017 Super Bowl, along with an artificial intelligence (AI) chatbot called NiroBot that viewers could interact with through Facebook Messenger during the game.See why Kia focused on social responsibility in this amusing but compelling spot:7. adidas Originals | ORIGINAL is never finished25.4 viewsThere’s something mesmerizing about this obscure commercial for the adidas Originals line of shoes. Colorful, aggressive, raw — I can’t seem to put my finger on it. But in partnership with the agency, Johannes Leonardo, it continues the brand’s “ORIGINAL is never finished” series, celebrating originality in perhaps the most stylish YouTube ad of 2017.Set to the rising sound of Frank Sinatra’s song, “My Way,” the ad takes you on a ride where moment-to-moment, there’s no telling what’ll come next. See if you can spot the Snoop Dogg cameo in this cool piece:(Note: adidas’s “ORIGINAL is never finished” ad for 2018 has already surpassed the view count of its 2017 predecessor! Watch it now.)8. iPhone 7 | The Rock x Siri Dominate the Day25.3 views“Siri, show me that crazy Apple commercial featuring Dwayne ‘The Rock’ Johnson.” If she doesn’t give you the video below, she’s probably just shy — Apple’s AI-based voice assistant is as much a star of the ad as Johnson is. This clip was the brainchild of the agency, TBWA, and grossed more than 25 million views by the end of 2017 having debuted just last summer.Apple ultimately cut the ad into three smaller commercials to promote the iPhone 7’s launch (no pun intended, as part of the clip takes The Rock and his new hardware to space).TBWA calls itself “The Disruption Company,” and it’s no mystery why with this flashy plug for the sleek smartphone. Watch it here:9. Levi’s ‘Circles’ Commercial22.3 viewsLevi’s is celebrating more than excellent dancers in this fun commercial for everyone’s favorite jeans, and it only becomes clearer as the ad progresses. The clip showcases as many styles of jeans as it does cultures of the people dancing in them, making this not only one of the most watched ads of 2017, but also one of the most heartwarming.Said FCB West, Levi’s agency partner, “Different cultures, religions and groups all share dance as a common unifier, and when we come together to celebrate, we all dance in a circle — a forum for connections and individual self-expression.”See how that idea manifests in this catchy spot:10. Mr. Clean 2017 Super Bowl Ad | Cleaner of Your Dreams17.6 viewsKnowing what I know of the animated Mr. Clean, this ad made me laugh. The man in the famous white muscle shirt never looked so endearing while mopping hardwood floor before … Kudos to Leo Burnett, the agency behind this charming Super Bowl commercial.Within seconds of this animated head-turner squeezing out the sponge, he likely became every man’s new marriage coach. As they say at the end of this one, you gotta’ love a man who cleans. See why below:As YouTube continues to release these greatest hits lists every year, the content we’re forced to sit through before our video plays will become the videos we actively seek out. Learn how to delight your customers with sweet video content below. Youtube Advertisingcenter_img Topics: Don’t forget to share this post!last_img read more

Remote HubSpot Employees Give 8 Tips for Working From Home

first_imgAt INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globallyRemote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot’s career page is “remote.”Clearly, people love the idea of working from home or a location outside the office. And this makes sense. Have you ever wanted to work for a far-away company you couldn’t move to? Or have you ever wanted to cut a tough commute out of your schedule to spend more time with family? These are just a few great reasons why people might want to work remote.If you’re an employer concerned about how offering remote work as an option to employees could impact productivity,, a number of studies have concluded that remote work can be incredibly effective at increasing productivityA 2016 survey found that 91% of participants said they get more work done when working from home. Many of this study’s participants also said they felt happier at their job when they worked remote as opposed to in-office.Later, in 2019, a two-year Stanford University study found that remote employees can boost a company’s productivity.As the remote workforce has grown, HubSpot has embraced the work style. In fact, our Marketing team recently held a remote quarterly meeting. Instead of booking a large conference room, all HubSpot marketing employees — even those who worked in-office — simply logged on to the video call from remote locations. At the end of the virtual meeting, we heard from a small group of remote HubSpot marketers about their experiences with working out of the office.Need more hours in the day? Download our complete workplace productivity guide here.Although this all seems pretty promising way to work, you might still be thinking, “Remote work sounds great, but is it possible for managers or leaders?”At HubSpot, the answer is yes. In fact, our blogging team alone has six fully remote members, including two people managers from across the United States.Sounds great, right?If and when you transition to your first semi or fully remote job, you might be excited about your role’s helpful out-of-office location. But, you might also have concerns like, “How will I get visibility in my company?” or “Will I miss important meetings or be out of the loop?”To help answer some of your burning work-from-home questions, I spoke with a handful of remote HubSpot employees from different departments to get their eight most valuable tips. Topics: Determine if remote work is right for you. Schedule meetings and work hours in chunks. Over-communicate with everyone. Plan virtual coffee chats with colleagues. Create an efficient home-working space. Work outside of your house. Prepare for video calls. Don’t forget to take breaks. 8 Tips for Working Remote 1. Determine if remote work is right for you.For some people, working remote on a full-time basis feels ideal and most productive. However, some people prefer having meetings in person in the office during the week with only one or two full remote days. And, lastly, others might feel like they get the best work done in an office.Everyone is different, so if you think you’d like to work remote, testing out all three of the work styles noted above can be a helpful way to make a decision about where you’d like your role to be on a daily basis.At HubSpot’s internal quarterly marketing meeting, which I mentioned above, those who spoke on the remote panel suggested that employees should test a few work-from-home schedules if they think this working style is right for them. These panelists also suggested that it can be helpful to start with one remote day a week and then expand to two or three days as you get used to the new environment.2. Schedule meetings and work hours in chunks.When you’re remote, it’s easy to get distracted by family, friends, errands, or other aspects of your day-to-day life. Working in your own house might cause distractions as you think of chores or tasks you need to do related to your home. Meanwhile, prepping for multiple scattered work calls might distract you from completing bigger projects that require heads-down attention.To avoid distractions from life or your other duties, establish a solid schedule when you start your remote position.According to Rebecca White, a California-based junior staff writer for the HubSpot Blog, planning and sticking to a firm schedule can be incredibly important if you’re transitioning into a remote position for the first time.“Set up a schedule and routine for yourself as quickly as you can. This means setting boundaries for what you do during the day,” says White.White explains that setting schedule boundaries can involve designating offline times when you aren’t working. Since you might be working during or outside of your office’s standard hours, you could also set time blocks for yourself to be online when your team is in office.During work hours, White warns that a schedule with vague boundaries can cause you to end up working at odd hours.”It’s easy to fall into the trap of getting things done during the day, but still feeling like you’ve wasted your time and now need to work later in the evening,” White explains. “Setting boundaries for yourself and having a routine schedule will help avoid those pitfalls.”Scott Tousley, a California-based senior team lead on thef user acquisition team, echoed this sentiment, saying he also schedules his entire workday, as well as breaks, in large blocks.Tousley says that his first work chunk occurs from 7 a.m. to noon. Then, he takes a break from noon to 2 p.m. followed by his last work block from 2 to 7 p.m.Many of the other remote employees we talked to also encouraged scheduling multiple meetings within the same day or in dedicated blocks of time.For example, you could consider dedicating the first few days of the week to meetings and smaller tasks. Then, use the meetingless days to focus on the bigger projects.“If you can, group all your meetings so they happen over the course of two or three days. Leave a couple of days wide open to get that heads-down, max-effort work done,” says Allie Decker, a content writerbased in Chicago.Scheduling meetings all together will not only prevent you from having to stop working on a big project for a 30-minute call, but it will also allow you to streamline the time you spend preparing for meetings.Decker adds, “You can also use these [meetingless] days to get out of the house, change up your workspace, and not have to worry about taking video or phone calls in loud public spots.”Scheduling a workday when you can’t be in the office can be tricky. While you might be able to schedule your own meetings on specific days, your in-office or remote coworkers in another time zone might need to meet at a time that doesn’t always work for you. While you should make exceptions for important meetings, you’ll still want to try your best to stick to a regular week-to-week schedule and communicate your working hours with your team.If your office has a calendar system where any of your colleagues can see your schedule and book time with you, check with your manager to see if it’s okay to schedule a block of time that says something like, “Do Not Book,” “Writing time,” or “Email me to book meetings during this time.” With notes explaining why you’re unavailable for meetings on your calendar, colleagues will be able to see that this time is dedicated to bigger projects and tasks.3. Over-communicate with everyone.When you’re remote, your colleagues in another time zone might unknowingly invite you to video calls at a late hour that doesn’t work for you. Or, even if you are in the same time zone, you might find that there are consistent miscommunications happening because you sent an email rather than having a face-to-face conversation about what you wanted to achieve from a team project.To avoid confusion points between you and your in-office team, err on the side of over-communicating. Be sure to regularly check in with colleagues on phone calls, during video chats, or through your office’s direct messaging system.”Over-communicate everything,” says Christina Perricone, a manager on the blogging teambased in Atlanta.”Since people can’t stop by your desk to clear up misunderstandings, it’s important to explain everything with thorough detail and share more information than you think is necessary,” Perricone adds.While you should still be polite and professional, be transparent and firm about your schedule, your current list of tasks, your bandwidth, and your expectations of other team members so that your colleagues and managers know what you’re up to and what you need from them.4. Plan virtual coffee chats with colleagues.When you work outside of the office, it can be hard to get that valuable visibility that could move your career forward. Because your team will be bonding during informal office chats, outings, lunches, coffees, or events that you won’t be able to attend, it’s important to come up with creative ways to get to know your colleagues and improve key relationships with team managers.“As a remote employee, it’s easy to be out of sight and out of mind,” says Henry Franco, an Illinois-based social media manager. “Setting up regular one-on-one meetings with every member of your team on a weekly, bi-weekly, or monthly basis is a great way to stay connected.”Perricone ads, “Capitalize on any opportunity to connect with colleagues — use team meetings, one-on-one meetings, or impromptu video calls to work through problems.””You want to use every opportunity to make up for the lack of in-office interactions that typically build rapport,” Perricone explains.On the Blog team, one great one-on-one strategy we use to catch up with coworkers is called “virtual coffee.” During these virtual coffee chats, you schedule a time to simply get to know your remote or in-office colleagues over coffee or lunch, without a set agenda.You don’t necessarily have to use the virtual coffee time to talk about work. Instead, you could use that time to learn more about your coworkers or managers. Building these relationships can help you create more meaningful relationships with colleagues who are farther away. These chats will also help you learn more about how your team works together in the office.5. Create an efficient working space.Working in your bed or kitchen could make you want to sleep, cook, or clean when you’re on the clock. Meanwhile, a noisy space in your home might open you up to distractions. If you want to get serious about working from home, you’ll ideally want to have an effective office or quiet workspace that has a designated work surface, great lighting, internet, and limited distraction points.”Try to designate a space in your home exclusively for work,” says Perricone. “Taking calls from your bed or writing memos in front of your TV likely won’t be very effective. You need a space that allows you to focus and be productive. That way, you can keep your work and home life as separate as possible.”As Perricone mentions, when you’re working from your own home, the line between work life and your personal life can get blurry. To avoid bringing your work stress into your personal life, do your work in one isolated location of your house so that you can mentally and physically walk away from your job when you’re off the clock.”Avoid working from your bedroom or living room because there are more distractions there and it’s hard to draw a firm line between work and relaxation,” Franco explains. “If you use an office, it’s much easier to close the door at the end of the workday and transition into another mindset.”6. Work outside of your house.Sometimes, your house can still be the most distracting place to work, even if you’ve created a solid workspace.On top of the distracting environment, associating your home with work all the time might not be so great for your mental health. For example, a recent Buffer survey found that 22% of remote employees have trouble tuning out at the end of the workday.Difficulty tuning out of work might mean you miss out on happenings in your personal life or feel stressed about your job or a deadline even when the workday is over.As Franco mentions in the fifth tip, a home office offers you an opportunity to leave your work behind at the end of the day. But, if you don’t have a home office, it might be hard to escape looking at your computer or answering emails at night when you should be focused on your personal life.If you’ve tested out a number of home workspaces and find that your house or apartment isn’t a great place for getting tasks done, consider going to another location — like a coffee shop, library, or shared working space.”I work from home primarily, but sometimes I need a change of scenery to boost productivity or simply chat with other humans,” says Decker.Decker notes that finding the best workspaces can be a process, so you’ll need to do a bit of trial and error testing.”Don’t beat yourself up if the first few locations aren’t a perfect fit. Over time, you’ll find your favorites,” Decker says, adding, “Bonus points if you work regularly at a coffee shop and you’re recognized by the baristas!”7. Prepare for video calls.As a remote employee, regular video chats will most likely be part of your role. So, make sure your working space is properly lit and offers a professional, non-distracting background.While it might be tempting to keep your camera off and avoid showing your surroundings to your team, Perricone says that attending a video call with the camera turned on is important for interpersonal communication and office visibility.”Turn on the video during your calls,” Perricone advises. “Ninety-three percent of communication is non-verbal. Being remote puts you at a disadvantage when it comes to reading facial expressions and body language during meetings. Video calls mitigate the disconnect that can arise from not being in-person.”8. Don’t forget to take breaks.At a normal nine-to-five job in an office, you’ll usually take one or two breaks throughout the day as well as lunch. But, when you’re at home and focused on a big project, time can slip away from you and you might forget to take a much-needed breather. That’s why you might want to schedule breaks on your calendar.”Since you miss out on the social cues to head out for lunch or end the workday that are inherent in in-office settings, you have to create them,” says Perricone. “Set calendar appointments for lunch or a walk or a midday workout. Otherwise, you might find yourself sitting in front of your computer for 10+ hours a day.”When you do take breaks, it can be helpful to do something relaxing but still productive, like going out to lunch or taking a nice walk outside.Tyler Littwin, HubSpot’s Art Director, echoed Perricone’s thoughts on scheduling break times and encourages remote workers to get some fresh air during the workday.”Without coworkers there to grab lunch or coffee breaks with, it’s easy to stay in one place for far too long. In my humble opinion, walks are an essential part of keeping your sanity and improving your productivity. Even 15 to 20 minutes is enough of a recharge,” says Littwin.Establishing a Healthy Remote RoutineAs my remote colleagues noted continuously, the key to successful remote work is establishing a routine that allows you to effectively complete different tasks while allowing you to still keep work and home life separate — even when you literally have to bring work home with you.As you begin working from home, or test out a partially remote lifestyle, be sure to nail down your work and life-related schedules and set vital boundaries for yourself and your team. These strategies will keep your workdays productive and could help your remote career thrive successfully.Want to learn more about what it takes to be a great remote employee? We recently published a post about research reveals five more researched-based tips for a successful remote career.center_img Don’t forget to share this post! Remote Working Originally published Oct 15, 2019 7:00:00 AM, updated November 12 2019last_img read more

Ashes 2019: Traffic sign in Manchester mocks Australia over sandpaper-gate ahead of 4th Test

first_imgBen Stokes’s heroics in the third Test of the Ashes 2019 has given England a new lease of life as they managed to keep the series alive by snatching victory from the jaws of defeat against Australia at Headingley and level the competition 1-1 with two more matches to go.Stokes single-handedly kept England afloat with his unbeaten 135 in the final innings as England chased down the mammoth target of 359 to win the match by 1 wicket.English cricket fans have also found their voices back and started to sledge the Aussies once again with even the traffic officials in Manchester getting involved in playing mind games with the opposition in their own way.Pictures of a traffic sign trolling the Australian cricket team has been put up by the Transport for Greater Manchester, which surfaced online on Tuesday.The traffic sign, which falls on the way to the Old Trafford cricket stadium, referred to last year’s infamous sandpaper-gate scandal which had led to one-year bans for then-Australia captain Steve Smith and his deputy David Warner, while opener Cameron Bancroft was banished for 9 months.Manchester getting Ashes-ready…pic.twitter.com/RTaBgygB43Henry Moeran (@henrymoeranBBC) September 3, 2019English fans have been particularly harsh on Smith ever since the Ashes started last month. There were boos, chants, and men with masks on that had Smith’s crying face as he walked on to bat in the first session of the 1st Test.In the second Test Smith was hit on the back of the neck by a Jofra Archer bouncer on Day 4 and had to leave the field as a result of the blow. He returned to the crease soon after but a section of England crowd was seen booing the player.advertisementSmith, who dethroned Virat Kohli from the top of the ICC rankings for batsmen on Tuesday, has been in the form of his life ever since his comeback to international cricket and is still the highest run-scorer in the Ashes series (378 runs in 2 Tests at 126.00 with 2 centuries and one fifty) despite not playing the third Test, which he missed out due to a concussion.The next name on the list is of all-rounder Ben Stokes, on whom the Manchester traffic sign was dedicated to. Stokes, the hero of third Test, has 327 runs in the three matches so far at an average of 81.75 including two hundreds, a fifty and 8 wickets.Smith was named in the Australian 12-man squad in place of Usman Khawaja for the fourth Test after the former captain recovered from his injury. Smith’s return is a timely boost for Australia, who need only win one of the final two matches to retain the Ashes.Australia all-rounder Marnus Labuschagne, who replaced Smith as a concussion substitute at Lord’s, has been retained. Paceman James Pattinson has been dropped, paving the way for Mitchell Starc’s recall.Also Read | Ashes 2019: Usman Khawaja dropped, Steve Smith and Mitchell Starc back for 4th TestAlso Read | Steve Smith edges past Virat Kohli to become No.1 Test batsmanAlso Read | Australia coach Justin Langer invokes Muhammad Ali to inspire Ashes reboundAlso Read | Ashes: Broad sends Archer warning to Smith ahead of Manchester Testlast_img read more

We want to win every game wherever we play: Virat Kohli ahead of T20Is vs South Africa

first_imgThe Indian team is leaving no stone unturned in their preparation for the home season which begins with the three-match T20 international series against South Africa from September 15.In terms of preparing for the long season on home soil, India captain Virat Kohli stressed on the fact that their training and hard work remains the same whether they are playing in the country or when touring overseas. The main goal of the team is always to go out there and win every game.”For us as a home team we need to be absolutely sure of our game plan. The way we prepare for overseas series where we have to be very very focussed, it’s the same (for home series). International cricket is about your mindset nowadays.”Every condition can be home condition if you feel comfortable. I think it’s getting into that frame of mind for us which is very important. That’s why we have been one of the most consistent teams in the last 2-3 years.”And that’s been the reason because we want to win every game wherever we play whether it’s home, away, any format… we just want to go out there, play our best cricket and win,” Kohli said at the pre-match press conference in Dharamsala on Saturday.”We want to win every game we play” – @imVkohli #TeamIndia #INDvSA pic.twitter.com/mnisZm8K5ZBCCI (@BCCI) September 14, 2019With a lot of new faces trying to prove their mettle, the skipper outlined the specifics that he is looking in some of the players going forward in the season.advertisement”As far as the road map is concerned, whenever there is a world tournament coming up, it is like a milestone and you start preparing from backwards (back calculate matches). I think every team will go though same process before T20 WC.”These are opportunities where we can try various combinations with new people around — check their ability, character, composure to perform at international level. From that point of view, it is exciting for a captain to try different players and check out combinations. We have all come through that process and I feel happy when I see these new faces emerging, trying to express themselves,” Kohli said.Also Read | Virat Kohli clears the air on MS Dhoni tribute which sparked ex-captain’s retirement rumoursAlso Read | India chief selector MSK Prasad on MS Dhoni retirement speculation: It is incorrectAlso Read | Quinton de Kock has got an incredible cricket brain: David Miller ahead of 1st T20I vs Indialast_img read more

Four Tips on How to Use Email Marketing During a Down Economy

first_imgWhile the economic news may not be the cheeriest these days, we’ve got some good news for you about the return you’ll get on those email marketing dollars. The smart folks at the DMA (that’s the Direct Marketing Association) reported that in 2007, email marketing returned about $48 for every dollar invested, the highest of all the marketing channels out there.With the pittance it costs to send an email, you get all three of a marketer’s favorite things-relevant messages, brand appeal and the ability to measure it all. So keep up the great work you’re already doing with email, and consider these five tips as well:Use email to reduce other costs. On top of being cost-effective, email can help cut costs elsewhere. Look at what you’re currently printing-holiday cards, birthday postcards, invitations-and ask yourself, “Could this be emailed instead?” (Whoa, not out loud. There are better office nicknames than The Postcard Whisperer.)Save time, too, with trigger emails that automatically welcome new subscribers or follow up around important dates. When you’re no longer handling that stuff manually, you’ll have more time to focus on higher revenue, better service or more precise dart-throwing. Hey, we all have our priorities.Use email to get valuable information. Everybody’s crunching the numbers a little more diligently right now, looking for trends, patterns, or, in freak cases, practice with long division. Some of the most valuable statistics to watch are the response numbers that roll in after you send a campaign. A dedicated review of ’em will help you and your team spot stand-out content or subscribers who’d likely respond well to follow-up-all valuable information to apply to future campaigns.Use email to build brand loyalty. In a downturn, keeping your supporters happy and engaged is more important than ever. With regular email campaigns, you’ve already got an easy, friendly way to remind your subscribers why they know and love you. In your emails, make a point to highlight your organization’s best qualities. Reward your most loyal supporters with a coupon you had donated by a sponsor or send a special invitation to your holiday party. Oh, and be personal. The more your subscribers identify with you, the more likely they’ll be to support you.Use email the right way. As you refine your strategy to suit the economic climate, don’t stray off the path of email marketing’s best practices. It may be tempting to do something brash, like buy or rent a list. (Ick!) Or send every other day. (Ack!) Or even abandon your well-honed segmentation strategy for the ol’ “batch and blast” approach. (Blarg!)Keep your focus on a smart, permission-based strategy, and you’ll continue to see more value for your brand, your sending reputation and your results. Also, we’ve never heard “blarg” used like that.last_img read more

Celebrating International Day of the Midwife

first_img ShareEmailPrint To learn more, read: Posted on May 4, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)May 5th is the International Day of the Midwife, a “day is to celebrate midwifery and to bring awareness of the importance of midwives’ work to as many people as possible.” Since the late 1980s the celebration has been taking place, and in recent years, increasing the percentage of births attended by a skilled professional has been a major focus of the maternal health community. Access to skilled care is considered to be part of Millennium Development Goal (MDG) 5 that seeks to “Achieve, by 2015, universal access to reproductive health” in addition to reducing maternal mortality. Midwives and other skilled attendants are able to have major impacts on both MDG 5 and MDG 4 to reduce child mortality.Later this year, at the Triennial Congress of the International Confederation of Midwives (ICM), a cohort of organizations will release the State of the World’s Midwifery Report. According to UNFPA and the ICM:“The role of skilled birth attendants, in particular midwives and others with midwifery competencies, is widely acknowledged as being crucial to addressing maternal and newborn mortality and morbidity, and to promoting women’s and children’s health…The report, which will be the first of its kind, is intended to facilitate midwifery strengthening around the world.”To learn more about the International Day of the Midwife, the State of the World’s Midwifery Report or the International Confederation of Midwives, visit the ICM website.Share this:last_img read more

The Next Chapter of Young Champions of Maternal Health: The Next Generation of Ideas for Maternal Health

first_img ShareEmailPrint To learn more, read: Posted on May 5, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)It is hard to believe that the Young Champions of Maternal Health only have one month left of their placements with Ashoka Fellows. They are currently gathering together in Accra, Ghana for the Young Champions Future Forum, where they are interacting with expert maternal health social entrepreneurs! This month the Young Champions continued blogging about their experiences with Ashoka Fellows around the world. As their program draws to a close, many of them reflected on their development as social entrepreneurs and contemplated how to make their Fellows’ programs and their own social ventures more sustainable. This incredible group continues to inspire others to actively pursue the improvement of maternal health around the world. Check out their informative and inspiring blog posts below. They will continue to blog about their experiences each month. Also, you’ll be able to learn more about Ashoka, the Maternal Health Task Force at EngenderHealth, the individual Young Champions, and the program here. Enjoy! On my own… by Anna DionWomen’s time by Carolina DamasioUnderstanding the field by Egwaoje Ifeyinwa MaduThe growth of my idea by Faatimaa AhmadiOyeboo (white man) by Faisal SirajA butterfly fresh from a cocoon by Helen KotloloCreating usable systems by Julianne ParkerWriting and writing… by Maria Laura CasalegnoNo winter lasts forever, no spring loses its turn by Martha AdenewA month of contrast, tragedy, and drive to do more by Onikepe OwolabiCareer choices by Peris WakeshoMaking HIV part of the conversation by Sara Al-LamkiCh-ch-ch-ch-changes…making the move to Peru by Seth CochranIs childbirth a disease? by Yeabsi MehariWhat’s up next! by Zubaida BaiShare this:last_img read more

Weekend Reading

first_imgPosted on September 30, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This week on the MHTF blog:An ebook from the Young Champions of Maternal HealthA photoessay on fistula prevention and treatment in GuineaKeep an eye out for updates from the Buzz Meeting next weekSome reading for the weekend:Addressing maternal mortality to achieve development in UgandaGhana’s First Lady fighting to improve maternal healthThe Stephen & Melinda Gates FoundationShare this: ShareEmailPrint To learn more, read:last_img

How to engage with Millennials – and how they’re different from teens

first_imgI had the pleasure of serving on a panel yesterday at the Legacy Foundation’s event to celebrate the tenth anniversary of the Truth Campaign, one my all-time favorite examples of stellar social marketing. You should check out the slides from my fellow panelists (Peter Zollo of TRU, Paul Farhi of the Washington Post and Nick Shore from MTV), which you can find here. Among these panelists’ fascinating observations:1. NOT rebels and NOT without a cause: Teens today compared to teens a decade ago (when the Truth launched) are different. While the prevailing characteristics of teens ten years ago were prevailingly rebellious, irreverent and focused on friends and fun, today’s teens show more conformity, respect for family and responsibility. And while the number that describe themselves as religious has dropped precipitously, far more say they want to make the world a better place.2. Glued to screens: Teens spend most of their waking hours in front of screens – on their phones, on their computers, etc. I only need my sample size of one to agree this is true (my 11 year old texts all the time). Technology is accelerating means of connection, intimacy and self-expression for them. Moreover, they trust the Internet as a leading source of information.3. Wildly optimistic? One in five believes they will be famous. And 80 percent believe they’ll reach their life goals by age 30. MTV has tapped into this ethos with its Buried Life series, which shows teens accomplishing their bucket lists.4. Self-organizing: Teens are using social media to create and pursue their own causes. Given the above, charities had better go out, listen, and engage with them where they play online. A whole virtual universe is out there growing by the day – and we can’t afford to stay on the sidelines.last_img read more

99 social media tools (but don’t use them all!)

first_imgHubspot has a great guide to social media tools which is super-useful as a reference. It’s free, covers the gamut (outreach, engagement, monitoring and tracking), and you can get it here. Please note, I am by no means recommending you use all 99. Or even 9. As Jeff Brooks pointed out on his blog this week, using massive amounts of tools is not as smart as choosing a small few to use well.So what tools are nonprofits using? Craig Newmark has done some interesting benchmark work among the biggest organizations, summarized in a new infographic.Here’s a highlight. You can see the whole diagram here.last_img

ESPN Analyst Crushes North Carolina’s New Coaching Hire

first_imgGeneral view of North Carolina's football stadium.CHAPEL HILL, NC – NOVEMBER 18: A general view as the sun sets during the game between the Western Carolina Catamounts and the North Carolina Tar Heels at Kenan Stadium on November 18, 2017 in Chapel Hill, North Carolina. (Photo by Lance King/Getty Images)North Carolina’s football program has reportedly made a head coaching hire, landing former Texas head coach Mack Brown.247Sports first reported the news of the hiring and North Carolina is expected to officially announce the decision soon.Brown is a big name, obviously, and he’s won a national championship, but not everyone is thrilled with North Carolina’s decision.ESPN personality Bomani Jones took to Twitter to crush North Carolina’s decision.“What a bad idea,” he wrote.what a bad idea. https://t.co/jQTdUvhU9f— Bomani Jones (@bomani_jones) November 26, 2018Jones added that Brown’s time as a head coach has “passed” and that Les Miles would’ve been a better choice.“Seriously. His time has passed. Les Miles would be a better hire than Mack,” he tweeted.i’ll tell you this, though: the “mack just needs to build a staff” guys need to understand mack doesn’t just leave his staff alone. he will put his imprint on them. and that ain’t always a good thing.seriously. his time has passed. les miles would be a better hire than mack.— Bomani Jones (@bomani_jones) November 26, 2018Brown has been out of coaching for five years. He’s spent those years doing analyst work for ESPN. It’s unclear if North Carolina seriously considered any other candidates.last_img read more