Pema Khandu, who pitchforked into politics after the death of his father in a helicopter crash eight years ago, was on Wednesday sworn in as the first Chief Minister of an elected Bharatiya Janata Party government in Arunachal Pradesh. Chronologically, he is the 10th. His father, Dorjee Khandu was the fifth.There was another first for Mr Khandu. His formal installation happened in Itanagar’s landmark convention centre, named after his father, instead of the Raj Bhavan about 2 km away, where his predecessors were sworn in.Apart from Mr Khandu, Governor Brigadier (Retd.) B.D. Mishra administered the oath of office and secrecy to Chown Mein as the Deputy Chief Minister and 10 others as ministers. This included Nakap Nalo and Taba Tedir, who had won the elections to the 60-member Assembly for the first time.There was no woman in the Council of Ministers whose portfolios would be allocated soon. Three of the BJP’s 41 legislators are women, including giantkiller Jummum Ete Deori, who defeated State Congress president Takam Sanjoy.Mr. Khandu described the day as historic as a “full-fledged BJP government has been installed” in the State for the first time.“With their mandate, the people have given us a huge responsibility to transform Arunachal Pradesh under the leadership and guidance of Prime Minister Narendra Modi. Our priority sectors will be law and order, health, and education besides addressing unemployment through investments in viable sectors. I assure people that we will run a clean, transparent and corruption-free government,” the Chief Minister said in a brief interaction with newspersons after the swearing-in ceremony.The chief ministers of five north-eastern States attended the ceremony. They were Assam’s Sarbananda Sonowal, Manipur’s Nongthongbam Biren Singh, Meghalaya’s Conrad K. Sangma, Nagaland’s Neiphiu Rio, and Tripura’s Biplab Kumar.Union Minister of State for Home Kiren Rijiju, BJP general secretary Ram Madhav, and Assam Finance and Health Minister Himanta Biswa Sarma too attended the function.The rise of Pema KhanduMr. Khandu was made the State’s Water Resources Development and Tourism Minister in a Congress government soon after his father’s death in April 2011. In June that year, he won the by-election to the Mukto Assembly seat – still synonymous with his father’s name.Instability since the reign of Jarbom Gamlin, his father’s successor as the Chief Minister, never quite made Mr Khandu optimistic about his political career. “I was more interested in business than politics,” he had said once.But the State’s political uncertainty made Mr. Khandu a surer leader in July 2016 when he took over from Nabam Tuki as the Chief Minister of a Congress government. In September that year, his Congress government switched over to the regional People’s Party of Arunachal only to change to the BJP colour three months later.That was the BJP’s second “takeover” government. The first was for eight months from August 2003 when the party took over from the United Democratic Front headed by Gegong Apang.
Ending almost four years of uncertainty, Boxing Federation of India (BFI) President Ajay Singh said on Thursday that the country’s boxers will get an opportunity to test themselves when the Australian teams (both men and women) arrive here in February to participate in a training-cum-competition event.”We had invited the Australian team and they have accepted our invitation to come in February. Before that the women’s team will be going to Serbia for a competition,” Singh told reporters after Assam Chief Minister Sorbananda Sonowal declared the senior men’s national championships open at the Sarusajai Indoor Stadium here.This will be the first instance in more than five years when Indian pugilists will train alongside a foreign team.The national championships meanwhile, got off to a slow start. In the only bout in the first half of the day, local boy Shiva Thapa hardly broke sweat as he outpunched Arunachal Pradesh’s Gumin Gara 5-0 to make a confident start in the men’s Lightweight (60kg) category.The BFI head also hailed the International Boxing Association’s (AIBA) decision to let professional boxers compete in the national championships.”Although it is too late for this championship, but we will definitely be open to having a bigger pool of boxers fighting it out for the national spots,” Ajay Singh said.”We have to make room for pro boxing as well. It is important that people who send their children to boxing should see a financial future,” he said.”Of course, people fight for glory and play for the country. In addition, we would like to see a better future. Professional leagues and boxing leagues can make it happen.”advertisement”We will have to explore those. The AIBA has come out with a notification which says they will allow professional boxers in amateur championships and represent the country. We would like to see the best boxers compete for India and find a future for themselves,” he added.Singh added that 40 medallists from all the 10 weight categories will qualify for the men’s national camp, while additionally a number of promising talents will also be selected, taking the rough estimate to 60-70 boxers.”The top 40 will be selected. In addition to that we will see which boxers have shown promise and lost in the early rounds. It could be 60-70 boxers.”We will be on the lookout for talented boxers, even those who do not win medals,” he said.
David Luiz has aimed a thinly-veiled dig at former Chelsea boss Antonio Conte by talking up the “great philosophy and amazing spirit” under “great manager” Maurizio Sarri.It appeared at one stage last season as though the Brazilian defender’s days at Stamford Bridge may be numbered.He has admitted as much, with a strained relationship with former Blues boss Conte reaching breaking point during a lengthy injury struggle. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Luiz has, however, come back into favour under Sarri following the Italian’s summer arrival, with the 31-year-old enjoying his football again in west London.He told Chelsea’s official website: “It’s always great to play football, especially after I was out for six or seven months.“I’m enjoying it a lot, we have a great philosophy, a great manager and an amazing spirit in the team so it’s great to be playing.“We are trying to get points at the beginning because as everybody knows it’s a new system and a new philosophy so we are trying to do our best.“It’s not easy to win points in the Premier League so if we can get them now, at the beginning of the season, when we are adapted to the style it’s going to be even better for us.”Chelsea have opened the 2018-19 campaign by taking maximum points from their opening three Premier League fixtures.Their most recent success came at Newcastle on Sunday, with Sarri’s side battling their way to a hard-fought 2-1 win at St James’ Park.Luiz said of that contest, which saw the Blues dominate possession but struggle to create chances: “It’s always difficult to play against a line of five, and then a line of four, playing a low block.“We were trying to move the ball as quickly as possible and trying to find some gaps to score but we dominated the game and we deserved to win.“It wasn’t easy, especially in the first half. In the second half we started to create more chances because they became a bit tired and spaces started to open for us so that was good.“They were trying to kick the ball long, win the second balls and create superiority in the box. It was a typical Premier League game. We went 1-0 up and then they scored to make it 1-1 but we were mature enough to be calm and try to score another goal, which is what we did, so that’s good.“We played another great game, it’s always difficult to get points at Newcastle but we controlled the game.”
2) Click on “Send an Announcement.” Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how. The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. But the leader of the pack — if done right, of course — is LinkedIn Groups. In fact, HubSpot currently has three LinkedIn Groups for our different communities: Inbound Marketing University Alumni, Inbound Marketing Certified Professionals, and Inbound Marketing Professionals, which is open to the public to join and learn!There are many benefits to building your own LinkedIn Group, but today we’re focusing on the lead generation opportunity they offer — and that stems from an awesome feature called LinkedIn Announcements. If you’ve never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. Or, just read this post to learn more about it, and how to use it for lead generation!What are LinkedIn Announcements?LinkedIn Announcements are messages sent directly to the email inbox of the members of your LinkedIn Group — in other words, it’s email marketing through LinkedIn! Whichever email a LinkedIn user includes on their profile will receive the LinkedIn Announcement. Here’s how to send one:1) Go to “Manage” in the Group. Easy! Right? But how does that translate to lead generation?Why are LinkedIn Announcements Great for Lead Gen?Let me illustrate this point with an image. The following graph shows the number of daily leads generated from LinkedIn for HubSpot in the past 30 days. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group.See what I mean? Clearly, LinkedIn Announcements helped boost the number of leads generated — not only for the day of the send, but also the days following. While the success of the LinkedIn Group is certainly a major portion of this, wouldn’t any marketer want to amplify their already great results when possible?How to Write a LinkedIn Announcement That Generates LeadsThe rules for writing great email copy in your other campaigns also apply when writing LinkedIn Announcements. The Announcements feature will automatically create a subject line for you that reads “Announcement from XXX Group.” Do not use this subject line. Instead, create a descriptive and eye-catching subject that shows members of the group that reading the message will benefit them. Here are some examples from recent HubSpot sends:Become a Data-Driven Marketer and Take Action with MetricsBuild Inbound Links Through Social Media With These 10 Free Tips!Special News for Our Community: HubSpot’s New Email Tool + Free Ebook!Once the subject line is nailed down, you need to write some compelling copy. Let’s dissect our most recent LinkedIn Announcement to highlight how.1) Give them reason to keep reading. Open your email with something compelling enough to grab the reader’s attention, and convince them it’s worth their time to continue reading. It helps to include a mind blowing statistic here, if you have one. Use a clear but interesting transition to connect that first sentence to your main offer. The connection needs to be relevant and continue to keep the readers attention.2) Have a call-to-action! Whether it’s an ebook, a blog post, a coupon, or an event page, send your readers somewhere they can get more information that will benefit them. And to track the success of that offer, be sure to use a link shortening and tracking service like bitly. This will help you gauge the type of offers that work best for your LinkedIn Group. 3) Make your call-to-action compelling. It’s not enough to have a CTA — you need to convince your reader to click through! Clearly tell recipients why they should download your content, attend your event, or use your product. Don’t make them fill in the blanks — be explicit with the value they will derive from redeeming your offer. Using bulleted lists or other formatting devices to call out these points will help you make your case.4) Pose a question about the offer. The email you send will be linked in a featured discussion on the LinkedIn Group (more on this in a minute). That means you need to give them a reason to engage with the post that appears.5) Monitor the announcement. People may start commenting on your announcement, so be sure you’re looking out for notifications of new comments. That way you don’t have to keep manually checking in with your LinkedIn Group, and can quickly respond to commenters.6) Make your discussion a featured discussion. By making the discussion featured, it’ll appear permanently whenever someone comes to your group, in the upper right corner. Users will automatically know the message came from a manager of the group, and therefore the content is likely important and helpful. 7) Automatically tweet the announcement. You can do this by clicking the little blue Twitter bird. It tweets both the headline, and a link to the post.8) Send yourself a test email! Sometimes reading the content in a different location — like your inbox — highlights small spelling or grammatical mistakes. If you have a friend or coworker who can review your email, it’s a good idea to get another set of eyes on it, as well.9) Send it!Pretty easy, right? If you or your business owns a LinkedIn Group, start sending carefully crafted LinkedIn Announcements to supplement your lead generation efforts. And if you don’t already have a LinkedIn Group, well, why not start one? Creating a LinkedIn Group has many benefits that will be proven not just in the short-term, but in the long-term. You can also try asking someone who owns a LinkedIn Group with an audience you want exposure to if you can send a LinkedIn Announcement to his/her group. Just be sure you have something valuable to give that person in return!Have you used LinkedIn Announcements? Have you seen positive results? If not, do you plan on using them now? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 18, 2012 9:00:00 AM, updated August 27 2017 LinkedIn Advertising
With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution.Does factor X directly affect rank or merely influence it? What are the differences among Google+, Google’s +1s, and Google Authorship when it comes to search? How important are keywords and where do I put them now? I’ll stop there before my head starts to hurt. These are some of the biggest areas of confusion I’ve come across (and experienced myself) in learning about SEO.Below, you’ll find some clarification regarding these sometimes confusing aspects of SEO that could help make it easier for you to optimize your marketing efforts for search moving forward.Misconception #1: SEO is all about keywords and links.Keywords and links certainly play a role in SEO, but they aren’t the only factors. Everything from the mobile optimization of your site to the social virality of your content also influences your search rank.With the release of Hummingbird, Google is getting much better at understanding full queries in addition to just single keywords, which means placing your keywords at the very front of your title may not be as important.Reflecting the way that people have begun to search, Google is starting to recognize search queries in the context of the sentences around them — even factoring location into some search queries. In a video released this summer, Google’s Matt Cutts noted that he thinks marketers spend too much energy on link building. Inbound links certainly help pages rank well, but it is better to focus on creating the sort of content that gets shared than finding places to plant links. More and more people are finding content through social media, so optimizing your content for social shares is also important. Bottom Line: Search is becoming more complex with more factors influencing rankings. The good news is this complexity adds nuance and an understanding of the context of the person searching. Write for people first, search engines second.Misconception #2: Bing doesn’t really matter. According to comScore’s October search engine rankings, Bing received 18.1% of searches in the U.S. in April 2013. It’s a figure that has doubled since 2009. While Bing may not be ready to overtake Google as the most widely used search engine, there’s plenty this data should make you think about.Bing’s Relationship With FacebookIn early 2013, Facebook introduced Graph Search and its partnership with Bing. Graph search enables people to search for places and things within their social reach — for example, “Restaurants in Key West liked by my friends.” But it can’t handle every search. For those it can’t, it defaults to a Bing search. Bing’s Relationship With YahooIn 2012, Bing became the engine which powers all Yahoo searches. Since the same comScore report puts Yahoo search traffic at 11.1% of the market, combining Yahoo and Bing, you’re now talking nearly 30% of searches. New Opportunities With BingBing’s algorithm is a little less complex than Google’s and prioritizes slightly different things, so if you’re in a competitive space and have had trouble with Google, Bing might present some new opportunities to you.Keyword Data From BingAs noted above, this year, Google began encrypting all keyword data from its users’ searches, cutting marketers short when it comes to keyword insights. Bing, on the other hand, still provides marketers with keyword data. While that doesn’t change your prospective customers’ search behavior, there is more opportunity for you to learn from the keywords that have brought in Bing searchers. Bottom Line: Optimizing for Google should probably still be your main approach, but Bing is on the move. Strategic partnerships with Facebook and Yahoo, make the search engine an interesting force for some marketers. Misconception #3: ‘Keyword (not provided)’ means the end of SEO.Google’s move to encrypt all keywords would be the worst thing ever if SEO were entirely about keywords. Thankfully, it’s not.Instead of focusing on the keywords that brought visitors to your site, focus on the content. For instance, it’s best to go to your analytics and see which pages on your site had the highest portion of visitors from organic search (regardless of the keywords). What is the focus of those pages? You can even go to Google and type in a few of the phrases you want to be found for. How do you currently rank for them? Focus your next quarter on creating useful relevant content fort those phrases, then compare your ranking to the original benchmark. Were you able to move the needle?Also, talk and listen to customers about what they were seeking when they found you, and focus on getting your content spread across social channels.Search Engine Watch has even more options in this informative post: Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data.Bottom Line: It’s an inconvenience that Google encrypted its keyword data, but it’s not the end of days. SEO is about creating relevant and spreadable content, so focus on that. Misconception #4: I can get a good inbound link by linking to my site from the comments.This one has mostly been put to rest, but I thought I’d include it for good measure.Inbound links to your website are like votes of confidence for your content and have a positive impact on your page’s ranking, but inbound links should be earned. Leaving links behind in the comments section of a blog isn’t going to help you in that area. Most blogs have “no follow” instructions built into their comments section to avoid spam. Just as it sounds, “no follow” instructs the search engine crawlers to ignore any links within the comments. It’s certainly not bad to occasionally link to relevant content in the comments you leave. In fact, if it’s an insightful comment, it may get you some good traffic — it’s just not likely to increase your search rank directly. And be careful not to overdo it. “Having a large portion of those backlinks coming from blog comments, it can raise red flags with Google,” explains Search Engine Watch. Bottom Line: Leave links in comments when they make sense or allow readers to learn more about your comment. Don’t expect them to help with SEO.Misconception #5: Subheaders are important for on-page SEO.I found a number of differing opinions on this, so it might be one to keep an eye on, but by and large, SEO consensus seems to be that for ranking on Google, subheaders H2 through H6 don’t actually carry much weight. They do have value in terms of accessibility, user experience, and reinforcing semantics, or meaning, of the content on the page, but they don’t add much for SEO. The main header tag, or H1, does have some SEO value, but even that seems limited, according to the experts. Pitstop Media has a really in-depth post on H1 headings, if you want to dive in. Bottom Line: Use subheaders to improve your site’s accessibility and HTML semantics. Put keywords in your subheaders if they help convey the message of the content underneath, but avoid keyword stuffing.Misconception #6: Google +1s directly affect search.Every two years, the search pros at Moz run a scientific correlation study to examine what webpage qualities are associated with high ranks on Google. In its most recent study, the company highlighted an interesting conclusion. What it found, Moz’s Cyrus Shepard explains, was this: “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.” Once released, the interpretation of these findings got a little warped into a belief that +1s on Google were directly leading to higher search ranks — a classic correlation-causation debate, but it caused a bit of a kerfuffle.With one-click retweets and the common act of paraphrasing online, some began to interpret this discovery as a sign that that Google was actively giving more search credit to pages that had earned Google +1s. Google’s Matt Cutts even joined in to state clearly that Google +1s do not directly lead to a higher search rankings, saying:”If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”So why does matter? After working through some of the debate, Shepard added some thoughts to his original posts which focused more on Google+ as a platform rather than the act of voting on a post through +1s. He explained:”It’s clear that Google doesn’t use the raw number of +1s directly in its search algorithm, but Google+ posts have SEO benefits unlike other social platforms.”For example, Shepard noted, content on Google+ gets crawled almost immediately and, unlike Facebook or LinkedIn, Google+ posts are treated as blog posts with unique URLs and title tags. Bottom Line: Posting to Google+ as a platform has search value, while clicking the +1 button on posts just correlates to good content. Misconception #7: Google Authorship drives higher rankings.The answer to this one is no — at least not yet. Establishing Google Authorship involves adding Rel=Author tags to your content and linking your Google+ page back to your blog.Authorship helps Google attribute a collection of content to its author, which doesn’t add to that content’s rank, but DOES make your content stand out on the search engine result page by adding an image to your search result.In the example below, you can see I’m not the first result for the search, but because of authorship, my result includes the picture.In a really well-written post over on our Insiders blog, Gray MacKenzie summarizes the value of this well:”Your goal isn’t high rankings for the purpose of high rankings — you want to rank well so that you drive more quality traffic to your site. One important metric for growing your search traffic is your clickthrough rate (CTR). How many people who see your page in Google results actually click through to your site? Google Authorship puts a face and a name to the search engine results, helping to build trust, communicate relevance, establish credibility, and improve CTR — in some cases by upwards of 150%.”Bottom Line: Authorship doesn’t increase rank (for now), but it does grab searchers’ attention and increase clickthrough rate, so you should absolutely still do it.To attach an image to your search results, use this helpful tutorial from MacKenzie. (Note: If you’re a HubSpot customer using the COS blog, the Rel=Author tag is already built into your author profiles, so you only need to do the first part and add your author profile in HubSpot.)I hope that cleared a few things up. Since SEO is an evolving space, we may very well revisit this topic again (and soon).If you know of any other confusing areas you’d like us to address or can think of a better way to explain what I’ve laid out here, let us know in the comments! SEO Mistakes Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Dec 11, 2013 8:00:00 AM, updated February 01 2017
Originally published Jan 19, 2014 8:00:00 AM, updated February 01 2017 Blog Post Topics Topics: Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot of pain points. So, why even bother to write? I’d love to convince you that the process of writing is rich and rewarding and that there’s really no better feeling in the world than adding that final punctuation mark to the end of a blog post you’ve been pouring your heart and soul into. But if all that sounds like a bunch of artsy-fartsy mumbo jumbo (understandable), here’s a better reason for you: Writing is good for business. Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don’t. So, fingers at the ready, everyone — it’s time to write. And we’ve got plenty of content that can help.How to Stop Hating Writing (and Actually Get Kinda Good)Remember all of those things that I (and possibly you) struggle with when writing? Good news! We’ve rounded up a ton of tips and best practices from the likes of Dan Lyons, Ann Handley, and more to help you improve your writing prowess. Want to dive deeper? Check out The Marketer’s Pocket Guide to Writing Good (and yes, we know it should be “Well”).Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]So I just got some awesome advice from the guide above, I have some killer classical tunes playing in the background, and I’m ready to get my writing on. There’s only one, big problem: I have no idea what the heck I should be writing about. If only there was magic button I could push to get a bunch of fresh ideas. Wait, there is? And it’s called the Blog Topic Generator? And it’s FREE?! Check it out, fellow bloggers.30-Day Blog Challenge Tip #15: Join the Blogging CommunityWhen a serious case of writer’s block kicks in and you feel like Hulk-smashing your fists through your keyboard, just remember this: You’re not alone! In a recent tip post from our 30-Day Blog Challenge series, David Berkowitz, Chief Marketing Officer at MRY, reminds us that there’s a whole community of bloggers out there — a community that can prove quite helpful to bloggers in need of assistance.15 Smart Marketers Share Insights on the Future of the IndustryWe recently had 15 marketing mavens peer into their crystal balls and tell us what they think the future of the industry will hold. And while we got a diverse array of responses, the word “content” made an appearance in many of them. This group of writers made it clear the future of content is all about context and personalization: delivering the right stuff, to the right people, at the right time.10 Common Mistakes Most Business Bloggers MakeDo you include images and calls-to-action in all of your blog posts? Do you spend a good chunk of time strengthening your headlines after you’ve finished writing? Do you publish posts on a consistent basis? If you answered “no” to any (or all) of these questions, definitely check out this new post from our Insiders section.Sales Flash: Your Inbound Leads Are Useless Without A Valuable FollowupThis scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. Those leads go to the sales team, which then calls or emails those leads with a canned sales pitch. Effective tactic? Absolutely not. In this new post from our Sales section, learn how you can use personalized, well-written content to make your followups more effective.15 Blog KPIs You Should Already Be TrackingSo, you’ve overcome your terrible bout of writer’s block, you’ve crafted and published some amazing blog posts with attention-grabbing headlines, and now it’s time to sit back and let the leads roll in. Of course, by “sitting back,” we mean “regularly measuring the performance of your blog and sharing those metrics with your team.” Not sure what key performance indicators (KPIs) you should be tracking? No worries. HubSpot’s lead blog strategist, Pamela Vaughan, has got you covered.’Devil Baby’ Is an Online Marketing Hit, But Can This Demon Child Sell Movie Tix?I’ll now leave you with a new post from HubSpot’s resident writing wiz, Dan Lyons, in which he takes a look at a new (and arguably scary) marketing campaign, which involves a demonic, animatronic baby wreaking havoc on unsuspecting bystanders. Enjoy!What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Last November, I got my team in a room and asked them to do something that sounded nearly impossible: brainstorm a year’s worth of blog topics in under an hour. That’s an aggressive target — I know — but we needed enough titles to support the Blog Topic Generator’s algorithm. So we all sat around the conference room table, writing blog ideas in a Google spreadsheet. The first five minutes, we were stumped. The eight of us tentatively put in a few ideas … and then all of a sudden ideas were flowing. One idea would suddenly morph into 10, and before we knew it, we had almost 300 titles … and we still had 15 minutes to spare. Sounds like a fairytale, right? Who has their next year of blog post ideas at their fingertips, never mind thought of them all within an hour?Well, it’s certainly not a myth. It’s not even a luxury reserved for only well-established companies that are rolling in dough. All you need is a Google spreadsheet/Word doc/Evernote note/pen and paper, and the right blog topic brainstorming process.You’ve already got the first part covered, so keep on reading to get the process we used to come up with those few hundred titles in under an hour. Remember: The key to this whole process is to not start from scratch each time you need a topic — just iterate off old topics to come up with unique and compelling new topics. So let’s get to it!Free Download: Marketing Editorial Calendar Template1) Come up with your first topic.This step is probably the hardest of the bunch: coming up with your very first topic. If you’re struggling to get down even one idea, there are a few go-to places you can always turn. First are your customers. What kinds of questions do they have, and how could you answer them in a blog post? If you don’t know what their struggles are, send them (or someone internally who deals closely with them) an email. You could also try sitting in on a few sales calls to see what your company’s prospects are asking — not only will you suddenly have way more to blog about, but you can also help your sales reps close more deals. There are lots of ways you can get blog ideas, but these are two of the most efficient and effective ways to get them. 2) Change the topic scope.Okay, so now you have one idea. Great! Now it’s time to iterate.The first way you iterate is by changing the topic from something broad to something narrow. Let’s say your first idea is “15 Social Media Tips and Tricks for Beginners” — you can change that topic to more niche ones like “15 Pinterest Tips and Tricks for Beginners” or “15 Facebook Tips and Tricks for Beginners”. You can also go from narrow to broad in the same manner (“15 Marketing Tips and Tricks for Beginners”), or go from one narrow topic to another (“15 Twitter Tips and Tricks for Beginners”), or even go from narrow to narrower (“15 Facebook Company Page Tips and Tricks for Beginners”).Then boom: you have a bunch of ideas from one, all because you changed the scope of the topic. 3) Change up the timeframe.Even though these post ideas are evergreen, you can use specific timeframes to iterate on a blog topic.Let’s take a very broad topic like “The History of SEO.” This is a field that has been around for years, so if you were to write about the entire history, it’d be a long, comprehensive post … but if you wanted to squeeze more juice out of that topic, you could restrict the topic to a certain timeframe like the past month. The new title would then be “What You Missed This Month in the SEO Industry”. Or you could restrict it to a year: “The Biggest Changes in SEO in 2013”.4) Choose a new audience.Often, you’ll have multiple audiences you’re writing for — and they probably aren’t interested in reading the same exact post, even if they’re interested in similar topics. For example, a post for a CMO and a post for an entry-level person might both be about Facebook, but one will be more strategic and one will be more tactical.It’s easier than you’d think to frame the post for that person — one way to do it is to just add their name in the title. For example, “What Every Entry-Level Marketer Should Know About Facebook” could also be “What Every CMO Should Know About Facebook”.Obviously those will be two very different posts when you get down to it, but the initial concept is one and the same: Facebook tips.5) Go negative or positive. When most people think of blog post ideas, they think in the positive mindset: “20 Social Media Rules You Should Always Follow.” It makes sense — we’re trying to be helpful with our content, so it’s natural to try to be upbeat and positive. But you can actually come up with way more topic ideas if you embrace your negative side.So let’s take that initial post idea and turn it negative: “20 Social Media Rules You Should Never Follow”. Simple, right? This little trick can help you think of more creative and attention-grabbing blog topics — that are often more fun to write, too.6) Introduce new formats. When all else fails, try plugging recurring themes into new formats. So a title like “The Ultimate Guide to Email Marketing” could easily become “The Ultimate Email Marketing Checklist” or “The Ultimate Guide to Email Marketing [Infographic]”.The angle of your post will likely have to change to correspond with the format (not everything should be an infographic, or a video, or a cartoon), but thinking through new format types alongside your regular topics will help you identify new ways of thinking about something you’ve blogged about over and over.7) Remove titles that don’t solve for your customers or audience. At the very end of all this, you’re going to have a huge list, but not every topic is going to be a great choice for your blog. Some may not align with your brand’s positioning or some may feel played out and stale. Be ruthless and cut out any topics that don’t fit the bill. You’ll be left with some great ideas that you can use as you like through the rest of the year.But remember, the goal of this brainstorming process is to set a good foundation for your content backlog — not dictate what you must blog about over the next year. It’s likely that your editorial or marketing strategy will change, or you hear about some breaking news that you need to blog about ASAP. So use this brainstorming session as the foundation of your editorial calendar, not the entirety of it.Do you have a process for thinking of new blog post topics so your well doesn’t run dry? Share your tips with us in the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Brainstorming Techniques Originally published Feb 19, 2014 9:00:00 AM, updated July 28 2017 Topics:
Topics: Originally published Jun 16, 2015 7:00:00 AM, updated February 01 2017 Marketing Analytics For digital publishers, there is no shortage of data you can glean from your website. Rather than waste efforts trying to drink from this fire hose of information, you should instead determine which metrics are worth paying close attention to—and when.What Are You Trying to Measure?Before you can begin looking at individual stats, you should first stop and separate out the key goals you have in pursuing this data—the areas of your business you need to track, optimize for, and pay attention to in order to offer advertisers a worthy value proposition. Generally speaking, this comes down the three things: 1) Outreach MetricsTraffic-producing keywords, site visits, headline clicks, social media shares and engagements, etc.These are metrics that help you understand how you’re succeeding or failing at getting eyes on your page. A failure at the outreach stage can result in low traffic (or high-volume, low-value traffic).2) Sales MetricsConversion rates, ad impressions, ad clicksThese metrics indicate your ability to make visitors transition to potential customers—your ability to sell your readers on a course of action. When your readers won’t take action, these metrics help indicate why. 3) Value MetricsQualified lead rates, number of SQLs, pipeline generated, sales-per-lead, advertiser ROIHere is where real ROI numbers begin to develop. Publishers should think like marketers by setting goals and tracking long-term progress using these metrics; developing outreach and sales efforts without considering the value of the effort is bad for business.There is, of course, going to be overlap—some metrics matter a great deal to two or even all three areas. Finding Value in Publishing Industry MetricsDigital publishing industry metrics associated with outreach and sales have been discussed at length, to the point where most every publisher understands them. What many articles skim over however, is that the worth behind these metrics alone has dropped markedly in recent years as content loses it’s independent allure. Instead, digital publishers should be paying increased attention to the third group: Value metrics—the metrics that advertisers really care about.While outreach and sales numbers play a major role in illustrating site and content performance, value metrics inform to a great degree whether traffic and engagement is actually making an impact on revenue. More people clicking on an article or ad is a good thing, but proving that those visitors are transitioning into qualified leads and paying customers matters more.First, it’s important to understand how traditional marketing lifecycle stages translate for a publisher:Subscriber: People who regularly visit your site and read your contentLead: Readers who have shown additional interest by filling out a form or converting on your site in some wayMarketing Qualified Lead (MQL): Leads whose personal or professional information indicates that they’re particularly valuable to you or your advertisersSales Qualified Lead (SQL): Leads who your sales team or your advertisers consider worth direct follow-upOpportunity: Leads who become real sales opportunities in your CRMCustomer: Subscribers or contacts who have made a purchase from one of your advertisers as a result of your sponsored content campaignEvangelist: Satisfied customers who refer new business to youWith this in mind, your ability to generate MQLs and SQLs is extremely indicative of your site’s ability to monetize visitors for advertisers. If you’re generating a high value of qualified leads, but still unable to create worthwhile ROI from them, it may be one indication that you’re not creating the right content offers or need to improve your lead-handoff proccess with advertisers.So where do the ‘opportunity’ and ‘customer’ lifecycle stages fit into the picture? Connecting the dots between the first time a visitor lands on your site and these two stages is one great strategy publishers can use to ultimately prove-out ROI for their advertisers. Having a closed-loop reporting system in place, with one unified database, is crucial for measuring this outcome. When you understand which leads are converting to customers and which are not, you can begin to edit and optimize your outreach and sales strategies. For example, if your visitor to contact or contact to opportunity rate for a particular workflow, like: SEO > landing page > newsletter > email nurturing > sponsored seminarleads to more profit for your advertisers than one like:social media clicks > landing page > subscribed reader > native advertisementyou gain insight into what’s hidden behind your other top of the funnel site metrics.When final ROI becomes a tangible number rather than a theoretical goal, you can use your other metrics more efficiently to improve your publishing and profitability together. The actionable data that you find at the bottom of the funnel is what proves your site is a sound investment for advertisers. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Marketing Trends Originally published Feb 24, 2017 6:00:00 AM, updated February 24 2017 Loading… Share your favorite marketing-themed trivia with us in the comments — we can’t wait to get stumped. Topics: Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post?Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with current events?Here at HubSpot, we love marketing and we love trivia. This probably stems from the fact that we also love learning new things and challenging ourselves. Either way, we’ve decided to put together some fun questions designed to test your marketing trivia knowledge.Check ’em out below. Don’t forget to share this post!
The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional.But it’s often tough to find a font that falls somewhere in-between classy and dramatic — particularly when you’re not willing to pay for an experienced calligrapher.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Calligraphy fonts are more artistic than the average font, often using a script style to emulate the look of handwriting. But as generic as this may sound, there are dozens of calligraphy styles you can choose from.Types of CalligraphyThere are three main types of calligraphy: western, eastern, and Arabic. Each type reflects the language and handwriting of a different region of the world. Whereas western calligraphy demonstrates English handwriting, eastern calligraphy encompasses most Asian alphabets. Arabic calligraphy is a tall typeface based entirely on the Arabic alphabet.We’ve compiled 17 of the best calligraphy fonts we found online, all of which are considered western calligraphy. These fonts are subtle, professional, and eye-catching. Best of all, they’re free, so you can download and try them all before picking your favorite.Check out our list, if for no other reason than to see me try to describe what fonts look like …Most of these fonts are for personal use only, but some of them are available for commercial projects. Below each font, we’ll specify whether it’s free for personal or commercial use — however, if you’re considering using the font for commercial purposes, please read the font’s individual licensing agreement.Free Calligraphy Fonts1. Alex Brush This font is classic and understated. It’s also legible and clear, with decent space in between each letter, so you can use the font even for dense paragraphs of text.Download at: 1001 Free FontsFree for personal and commercial use.2. Adreno Script Demo RegularAdreno Script is more playful and fun than most of the other calligraphy fonts in the bunch, making it a good option when your design intent is more lighthearted.Download at Urban Fonts Free for personal use.3. Quigley WigglyQuigley Wiggly doesn’t look as goofy as it sounds, but you’ll still get a healthy dose of casual when downloading this typeface. Its bold style makes it a perfect title font for any campaign you might be hosting.Download at: 1001 FontsFree for personal and commercial use.4. BalqisIf you’re designing an artsier project, like a book cover or presentation swag, this font is folksy and down-to-earth, and doesn’t appear too formal.Download at: Free Design ResourcesFree for personal and commercial use.5. Bukhari ScriptBukhari Script is bold and fluctuates in shading, making it appear vintage and old-school. It’s a good font to use if you’re trying to invoke some nostalgia in your marketing.Download at: Font FabricFree for personal and commercial use.6. ChampignonThis font is decorative and classically formal — you’d probably use this font for invitations, placeholders, or titles, rather than long paragraphs of text or a presentation.Download at: DafontFree for personal and commercial use.7. Easy NovemberThe swoopy, exaggerated nature of Easy November makes it a great font for titles or branded items like calendars or stickers. Its eye-catching nature makes it appropriate for many different platforms.Download at Font SpaceFree for personal use.8. Great DayThis font falls somewhere between retro and conservative, making it fitting for both professional presentations, or playful signs or titles. The spacing between each letter also makes it easier to read than some of the other calligraphy fonts.Download at Font Space Free for personal use.9. KristiThis is one of the more casual and spirited fonts in the mix, evoking memories of girls names in high school yearbooks, which could be ideal if you’re looking to add a personal or hand-written feel to your design.Download at: Font SquirrelFree for personal and commercial use.10. Arizonia RegularThis wide script font is super artistic but easy to read, making it well-suited for fun campaigns that need to be legible at first glance.Download at Fontsc Free for personal use.11. Learning Curve ProIf there was ever a font that mimicked a “Learn Cursive” activity book, this would be it. The simple, precise lines make it a good bet for any longform content you’re trying to spruce up, while remaining traditional.Download at: Font SquirrelFree for personal and commercial use.12. Pinyon ScriptThis formal design echoes nineteenth century letter-writing styles, making it a tasteful option for formal posters, invitations, or namecards. This is a good font to use if your theme is more conservative.Download at: 1001 FontsFree for personal and commercial use.13. Ralph Lanok FutureRalph Lanok Future is dramatic, and sleek. While it seems too theatrical for dense text, it’s a great option when you’re aiming to draw a viewer’s attention to a few words or phrases.Download at Urban Fonts Free for personal use.14. SacramentoThis casual, funky font is a throwback to styles of the 1960s — perfect for large signs or advertisements aiming to create a vintage feel.Download at: 1001 FontsFree for personal and commercial use.15. SophiaUndoubtedly one of the more feminine, charming fonts in the list, Sophia uses wide and thin strokes to appear beautifully hand-drawn. This font would work perfectly for any design calling for a soft, graceful feel.Download at: Creative BoosterFree for personal and commercial use.16. Special Valentine Topics: Originally published Apr 8, 2019 9:25:00 PM, updated July 12 2019 Design Special Valentine is one of the few classic fonts where the uppercase and lowercase letters are similar sizing and aligned. This makes it useful for full paragraphs by ensuring easy readability, but it’s still elegant enough to also use for invitations or titles.Download at Urban Fonts Free for personal use.17. Qaskin Black Personal UseThere’s something about this font that screams “outdoors-y” to me. I don’t know if it does the same for you, but regardless, Qaskin Black is an unusual calligraphy font, seeming more tough and rustic than the others.Download at Font Space Free for personal use. Don’t forget to share this post!
Topics: Facebook Marketing Originally published Sep 23, 2019 4:07:00 PM, updated July 28 2017 This interactive Facebook Live example shows how creative content marketing can help even the most logistical businesses gain engagement. While pest control can be a dry topic for a video, the brand highlighted it in a creative and funny way.Not only might this interactive video peak brand interest from people who hadn’t thought that deeply about pest control, but it could have also helped the video algorithmically. As more people comment, share, and react to a live video, there’s more likelihood that it will get prioritized and displayed in the feeds of others.3. Anderson Cooper: Full CircleOne really interesting route brands have taken with Facebook Live is the series approach. In other words, they broadcast a themed video series on a set date and time, usually weekly.Why does this work so well? As Author Laura Vanderkam explains: “TV shows come on at certain times so people get in the habit of watching them. You can do the same with Facebook Live.”CNN and Anderson Cooper have embraced this strategy by producing and streaming “Anderson Cooper: Full Circle.”Anderson Cooper gives news junkies regular rundowns of top U.S. news with his mobile-friendly livestream, “Anderson Cooper: Full Circle.” The show is similar to Anderson 360, the host’s show on CNN. However, he sums up the news quickly and keeps the show within 10 minutes or so. The formatting of the show, including its vertical shape, works well on social platforms, where users are quickly surfing through feeds while holding their phones vertically. In the example below, Cooper covers political news and interviews a scientist about an upcoming lunar eclipse:Unlike a newscast, Cooper allows audience members to comment with questions for the people who are on the show. He also occasionally invites them to ask him questions about his journalistic experiences. For example, in the post above, someone asks “How do you make a child interview subject comfortable?” Then Cooper gives a detailed explanation.Cooper also embraces social media even further by asking audiences what trending topics they want to learn more about in the stream. At the end, he then gives a really short rundown of three of those topics. This is a great strategy from Cooper because he allows fans to engage in the stream and help create a newscast that’s just for them.4. Red Table Talk: MotherhoodJada Pinkett Smith was one of the first major celebrities to host a talk show on Facebook Live.Episodes of Red Table Talk are often conversational, like a podcast. While Pinkett Smith hosts and interviews her guests, they all sit around a red table and have more casual conversation than a usual sit-down interview. On the show, Smith is also not afraid to discuss hard-hitting topics like race, sexuality, and politics.In the premiere episode of the series, which aired on Mothers Day in 2018, she sits down with her daughter and mother. The family members ask each other deep and emotional questions about life, like, “What is your biggest motherhood regret.” This content keeps you the edge of your seat and makes you relate to each person more — especially if you are a parent or daughter.Although Red Table Talk airs on Facebook Live, it’s pre-recorded. However, it is still fascinating to learn about celebrities in a new light. It’s also an interesting example of how brands or influencers that don’t want to commit to being recorded on the spot can do something that’s still both creative and different.5. Stanley Cup LiveDuring the past few seasons of the Stanley Cup, the NHL has streamed episodes of Stanley Cup Live via Facebook. During each episode, its hosts, Adam Burish and Jackie Redmond, interview NHL players and draft prospects with questions from live commenters. Occasionally, Stanley Cup Live will do interviews on location at game parades, NHL events, and hockey matches. Here’s a quick screenshot from an episode where the hosts interviewed draft prospects that had just trained at the NHL Combine. While the NHL doesn’t allow Facebook users to take livestream embed codes, you can see the full video here. You can also click here to see a short explainer video about Stanley Cup Live. This is a great way for athletic teams or organizations in the sporting industry to market themselves. It not only allows people to learn more about their favorite players, but it also allows social media users to interact with the brand in a whole new way. Aside from allowing users to interact with NHL players, this stream is also a great example of live sponsored content. Many of these episodes are sponsored by sporting goods or beer companies. For example, in 2018, the series was sponsored by New Amsterdam Vodka. 6. Tough MudderTough Mudder is an endurance event series known for its military-style obstacles and enormous sense of community. A few weeks ago, they took to Facebook Live to broadcast their Merrell Michigan Training Event with Coach T. Mud, a.k.a. Kyle Railton. Infectious energy aside, this stream made the list for a few reasons.For one, it serves as a great use case for how to keep your community engaged — even when they can’t make it to your event. By bringing the event right to their audience’s desktop or mobile device, they can choose to follow along with the training, or simply get a sense of what they might be signing up for.At the beginning of the broadcast, Coach T. Mud gives a shout out to the Tough Mudder Snapchat handle to encourage those at home — and at the event — to follow along with the training there. This is a great way to cross-promote your channels and increase overall engagement.Around the six-minute mark, the person filming chimes in to reiterate where they are streaming from. She does the same thing again around the eight-minute mark. This is a great strategy for keeping those who might be joining mid-stream in the loop.Finally, we really love the way Coach T. Mud gets up close and personal with some of the attendees around the 18-minute mark. While he mainly uses this time to get to know the Tough Mudder community a little better, he also sneaks in some subtle promotions, like this:Well played, Coach.(Want to learn more about Tough Mudder’s growth strategy? Check out this episode of The Growth Show featuring Tough Mudder Founder and CEO Will Dean.) 7. BenefitThis cosmetics company takes a traditional on-camera sales approach to Facebook Live. In the past and even still today, many shopping networks have featured reps from various companies which pitch their product live as viewers call in or go online to purchase the product. Recently, Benefit Cosmetics was posting live videos where they would talk about their products in a similar way. From a sound stage, they’d show the product while giving a full detailed description of it. Then, Benefit reps show the product in action with tutorials. They also occasionally answer questions about the product from the audience. Below is one example where they talk about a new makeup line. Although they do give a traditional order phone number to call, like old shopping-network television shows did, they also include a link where you go go to purchase the product in the video’s caption.This is a great example of how some old-school marketing strategies can be tweaked to fit newer social platforms. With shows on shopping networks, you’d often see detailed descriptions of the product, tutorials, and discussions from people who’ve already used the product. These things are great to include in a video marketing strategy, which could mean that this format might actually work with slight tweaks on newer platforms. 8. Jason CarrThe next Facebook video on the list comes to us in two parts. In an interesting series of events, Jason Carr, a former news anchor for FOX 2 in Detroit, takes Facebook Live viewers on a ride to his new gig at WDIV-TV, Local 4 News … but he doesn’t tell them that. At least not in the beginning.The first video begins with Carr explaining that he’s going Live to follow up on a promise he made during his final broadcast for FOX 2 earlier that morning. This was his first right move: Using Facebook Live to extend the conversation following something like a webinar, interview, or panel discussion is a great way to connect with your audience while they’re already engaged.Viewers watch as Carr — who is broadcasting live from the back of a Cadillac — takes a trip to what he refers to as “parts unknown.” During the first half of the stream, he provides some context around leaving the station, while engaging with viewers in the comments and continuing to build suspense for where he’s headed.The whole suspense aspect is key, as it helps Carr spark his audience’s curiosity. After all, a little curiosity can go a long way: Research from the University of California revealed that sparking participant’s curiosity with the right question helped to prepare their brain for learning, while also making learning a more rewarding experience.Just before the stream wraps up, we see Carr arrive at his secret destination — his new station — where he announces that he’ll pick back up once he has a chance to go in and get settled.A little over an hour later, Carr fires up his stream again to give viewers a behind the scenes look at his first appearance on the new job.Talk about a creative way to announce a new hire.9. Grazia UKThis Grazia/Facebook collaboration just might be the most interesting use case for Facebook Live on our list. This month, the team at Grazia UK, an Italian women’s magazine with international editions, headed off to Facebook’s London headquarters to piece together their first “community issue.”They took to Facebook Live to document a week’s worth of behind-the-scenes footage, allowing their audience to participate in things like their editorial meeting, cover shoot, and GraziaxFB Brexit Debate.While all of the footage really helped to pull back the curtain for Grazia’s audience, the GraziaxFB Brexit Debate was one of the most successful broadcasts of the week — and for good reason.The debate, chaired by The Guardian’s political editor Anushka Asthana, was centered around the UK’s decision to remain in or exit the European Union. The panelists were each given time to discuss their views, while also leaving time for questions from both the live audience and Facebook audience.Asthana encouraged Facebook Live viewers to submit their ideas via the hashtag #GraziaxFB at the beginning of the broadcast.f you’re hosting a live debate, discussion, or training, coming up with a hashtag in advance is a great way to organize the submission process for questions. For tips on how to use hashtags on Facebook, Twitter, and Instagram, read this post.Overall, the discussion was timely, well executed, and helped to get the Grazia community talking about not only the Grazia/Facebook collaboration, but also the larger political issue at hand.In the words of Grazia Editor Natasha Pearlman: “This is a fantastic opportunity to bring Grazia to life for our readers, and at the same time launch our real-life community, in partnership with the biggest social media network in the world.””The Grazia audience aren’t just readers, they are part of the brand – their views and opinions shape our content and really matter,” she went on to explain. “Now they can participate with us in real time.”10. Tiny Kitchen from TastemadeWhen you live in an apartment in Boston (or any city, really), you quickly learn how to make the most of a small kitchen. But this video from Tastemade takes that concept to a whole new level.According to Tastemade’s Head of Production Jay Holzer, the tiny cooking concept was inspired by one of Tastemade’s Japanese partners. As it turns out, miniature cooking is quite popular in Japan, as a result of kawaii — the quality of ‘cuteness’ — which is plays a prominent role in Japanese pop culture.While Tiny Kitchen started as a pre-recorded series, the folks at Tastemade tested their luck with Facebook Live by recording real-time cooking demonstrations. After this, Tiny Kitchen got its own Facebook Page where it began to launch live streams.In the video below, you’re able to watch tiny donuts being made:What’s great about this particular use case is that it can be enjoyed without sound. In other words, viewers can tune in without having to stop and adjust their volume, or put on headphones.The strangely fascinating footage is really easy to consume, which likely contributed to the success of the original episodes. By going live, Tastemade simply added a unique interactive element. And millions of views later, they’ve proved it works.The lesson? Sometimes, less it more. 11. BuzzFeedWhile BuzzFeed recently made headlines for their not-so-perfect Facebook Live attempt with none other than the president of the United States, we can assure you that they know what they’re doing.On a much less serious note, the folks at BuzzFeed took to Facebook Live this past March to host an epic live dance battle.But this wasn’t just any old dance battle: “Dance Craze Battle: Live” was an interactive competition that required the audience to vote on performances and submit suggestions for dance moves.In between the first two rounds, the host took time to get to know each of the contestants a little better by asking them a few questions. This was really smart for two reasons:It created an opportunity for BuzzFeed to show off their team and humanize their brand.It gave time for viewers to submit ideas for the second round of dance battles.With the help of user submissions in round two, viewers watched as their ideas came to fruition in the form of some pretty interesting dance moves, like “crying college student”:After each dance, the person monitoring the comments section prompted viewers to cast their vote:And the entire thing came to a close with a spirited dance party … because why not, right?Even though this broadcast carried on for half hour, the level of engagement likely helped them keep viewers interested all the way through. When you’re planning a Facebook Live video, keep in mind that length isn’t necessarily a bad thing, as it provides you with a chance to reach more people. 12. Callaway GolfThe folks at Callaway Golf are no strangers to live video. In May 2015, Callaway debuted a live show hosted by their SVP of Marketing and Brand Management Harry Arnett. While this particular live series didn’t unfold via Facebook Live, it’s likely that it made the transition to broadcasting content live on Facebook much easier. Later, in 2018, they followed it up with a similar series called “Golf Lives: Home Course.”According to Arnett, the experience of live video brings Callaway back to their roots: “We felt like if we could figure out a way to be unique in it, provide utility to it, and be a contributing citizen in the community of golfers, we could become sort of the people’s brand,” he told Golf Digest, “which was very closely connected to the DNA of the company when it got started 20 years ago.”In this Facebook Live video, Creative Content Manager AJ Voelpel announces the Golf Lives live series launch and kicks things off by interviewing prominent golfers:As 45-minute video progresses, another person sits to the side monitoring social media and occasionally asks the host or interview subjects questions from Facebook Live commenters.Although Callaway sells golf products, the focus of its live show is to entertain golf fanatics with solid interviews and valuable golf-related information. Because they show a large amount of expertise in their industry, viewers who have heard of the golfers being interviews might want to learn more about the brand. Then, they might develop a sense of trust for the company because they know great golfers and everything else there is to know about the sport. If you’re just getting started with Facebook Live, make note of Callaway’s tactics. And remember: Your broadcast doesn’t have to be all about your product or service for it to be successful. At the end of the day, you want people to remember the experience you provided them, which will ultimately help to keep you top-of-mind. 13. Purple MattressThe mattress company, which regularly posts odd or funny videos to highlight its Purple Mattress did something that was totally on-brand with their strange marketing strategies in 2018, Rather than live-streaming entertaining content, they purposely aired a 46-minute video of a girl sitting and yawning while reading a book.The goal of the video was simple, bore fans so they think about sleeping and might also start thinking about mattresses. While we don’t encourage boring your fans, this approach was pretty funny and interesting. People might get tired and start imagining how great a Purple Mattress could feel. If they don’t, they might remember this odd-ball video next time they’re shopping for a mattress, or thinking about their own insomnia.Although you should try to be entertaining and engaging in order to grow your Facebook audience, this is still a unique example of how a brand took a risk by doing something experimental.Sometimes, an odd experiment can add a touch of humor or memorability to your brand. This memorability can be helpful when a prospective customer decides they need a product within your industry and starts their research stage by looking into companies that they quickly remember. Getting Started With Facebook LiveNow that you’re feeling inspired, it’s time to get out there and try it for yourself. As you brainstorm ideas for your first Live stream, keep these takeaways in mind.Embrace interactivity: Some of the videos on this list encourage Facebook viewers to comment with questions or take a guess on trivia questions. More comment-related engagement can’t hurt you algorithmically, and it will make your viewers feel like they are part of the live video experience. So, why not experiment with this strategy?Try a series: With a series, viewers who like your first few episodes might tune into the next ones. Slowly, you might grow a large following that looks forward to your regular content. If you pre-record the video and can’t have interactive elements, you might still gain some engagement from the loyal fans who’ve watched your previous videos. Consider mobile formatting: If you don’t need narration in your video, consider creating content that has music, but can still be seen and fully enjoyed without sound. If you require narration, you could alternatively include subtitles at the bottom of the screen. Aside from noise, you could also take a note from Anderson Cooper by launching vertical, smartphone-friendly streams. These factors make the video more compatible with the platform and might prevent viewers from turning it off if they’re in a noisy, quiet, or crowded environment.If you’re feeling up to it, but still think you need a little training, check out this post about how to broadcast on Facebook Live, how to analyze your live video’s performance, and the top tips and tricks for getting the most out of the platform. In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast.So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences. With this in mind, carving out a strategy for Facebook Live seems like a no-brainer.Now, we get it. Going live, well, it’s kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you’re contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways.Download our Facebook Live guide to learn how to increase your social following and brand awareness through live video. To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we’ve ever seen. From live debates to intense trainings, you’ll get a little taste of everything to inspire you to add live streaming to your Facebook marketing strategy.(And read this article for more tips on how to get started with Facebook Live.)13 of the Best Facebook Live Videos We’ve Ever Seen1. BIRCHBOXBirchbox, a company which sends subscribers a monthly box of makeup samples, recently did a Facebook Live tutorial video where a rep from Benefit Cosmetics put its new BADgal mascara on the eyelashes of Birchbox’s host. The mascara shown was also featured in that month’s Birchbox sample box. At the beginning of the video, the host and Benefit rep explain that the day before was National Lash Day and that they wanted to celebrate it by highlighting the product. Then the rep explains why the mascara and its unique brush gives eyelashes a more voluminous look. Then the tutorial begins with one eye getting mascara at a time so viewers can see the difference in volume. As the tutorial goes on, viewers comment asking the host questions. The host also asks trivia questions and allows commenters to answer. She notes that those who engage the most will be entered to win a giveaway. This video is a great example of a live stream that a brand can do on a budget. The video has no editing, doesn’t feature any celebrities or influencers, and doesn’t seem like it required a high production budget. With just a camera, the marketing team was able to film a nice tutorial that showed how a product worked. This video is also interactive and gives viewers the option to ask questions or compete to win a prize. Allowing questions or a trivia-based giveaways is a simple, but effective way to get comments and engagement without spending a lot of marketing dollars on a high-budget production.2. TomcatGearing up for Halloween in 2016, Tomcat, a rodent extermination company, wanted to experiment with a puppet-filled, horror-themed, live video event. The narrative, which was created in part by their marketing agency, told the story of a few oblivious teenage mice that were vacationing in a haunted cabin in the woods. At peak points of the story, audiences were asked to use the comments to choose which mouse puppet would die next or how they would die.Prior to the video event, Tomcat also rolled out movie posters with the event date, an image of the scared mouse puppets, and a headline saying, “Spoiler: They all die!”It turned out that a lot of people enjoyed killing rodents. The live video got over 2.3 million unique views, and 21% of them actively participated. As an added bonus, the video also boosted Tomcat’s Facebook fanbase by 58% and earned them a Cyber Lion at the 2017 Cannes Lions awards.Here’s a hilarious sizzle reel that shows a few clips from the video and a few key stats: Don’t forget to share this post!
Keeping aside political differences, former Congress president Rahul Gandhi on Tuesday wished Prime Minister Narendra Modi on his 69th birthday.In a Twitter post, Rahul Gandhi said, My best wishes to Narendra Modi Ji on his 69th birthday. May he be blessed with good health and happiness always.Top leaders across political parties and PM Modi’s supporters flooded social media with warm greetings on his birthday.My best wishes to Narendra Modi Ji on his 69th birthday. May he be blessed with good health and happiness always??@narendramodiRahul Gandhi (@RahulGandhi) September 17, 2019Vice-President Venkaiah Naidu, Defence Minister Rajnath Singh and Home Minister Amit Shah and Congress interim president Sonia Gandhi are some of the top leaders who wished the prime minister on his special day.West Bengal Chief Minister Mamata Banerjee, who is one of PM Modi’s hardest critics, kept political differences aside and wished him. On her official Twitter handle, Mamata Banerjee said, Birthday greetings to Prime Minister Narendra Modi.Several film stars and celebrities also wished the prime minister on his birthday. Vivek Oberoi, Madhur Bhandarkar, Karan Johar, Arun Kapoor, Raveena Tandon and many more greeted Narendra Modi on Twitter.Meanwhile, prominent faces from the sports fraternity including Sachin Tendulkar, Virat Kohli, Gautam Gambhir, Sikhar Dhawan, KL Rahul and more wished PM Modi as he turned 69 today.PM Modi began the day by visiting the Statue of Unity and the Sardar Sarovar Dam on the river Narmada.He arrived at kevadiya on Tuesday to take part in the Namai Narmada’fesival being celebrated by the Gujarat government to mark filing up the damn to its full reservoir level of 138.68 metres.Read | PM Modi wins Seoul Peace Prize: List of previous winnersAlso Read | PM Modi’s photo stand, silver kalash auctioned for Rs 1 crore eachWatch | PM Modi 69th birthday: PM meets mother, seeks blessings, eats maa ke hath ka khaana
Barcelona captain Lionel Messi scored two goals and set up two more as the Catalans thrashed Real Valladolid 5-1 to move top of La Liga on Tuesday.Ernesto Valverde’s side ran out comfortable winners at the Camp Nou, where Saturday’s Clasico against Real Madrid was due to be played before it was postponed until December because of political tension.The unstoppable Messi teed up Arturo Vidal with a magical pass for the Chilean to put the hosts 2-1 ahead after Kiko Olivas cancelled out Clement Lenglet’s early deflected opener.Then the Argentine whipped a free kick into the top corner, fired home another and sent Luis Suarez through to ensure Barcelona moved top on 22 points from 10 matches.”Leo showed all the quality he has, when he’s like that the team really feels it,” said Vidal.”We see him every day and he surprises us every day, with the quality he has, he’s from another planet. I have no words to talk about Leo, he’s from another world, everything he does, he does well.”Barcelona took the lead after just two minutes when the ball bounced fortuitously to Lenglet in the area and he crashed an effort in off the crossbar.Olivas levelled after 15 minutes when Barca keeper Marc-Andre ter Stegen could only parry a free kick, with the defender deflecting the ball home.Messi, however, helped Barcelona take control with a perfect pass for Vidal before the Argentine scored his fourth goal in four matches in all competitions and 100th under coach Valverde.advertisementThe number 10 set up Ansu Fati after the break but the 16-year-old’s shot was kept out by Valladolid’s former Barcelona goalkeeper Jordi Masip.Luis Suarez had a goal disallowed for offside before Messi struck again in the 75th minute, turning brilliantly before driving beyond Masip.Messi then set up Suarez with a well-judged through-ball, which the Uruguayan dispatched with aplomb.”They are very good and they don’t let you off the hook, Messi worked wonders,” said Valladolid captain Michel. “You just have to applaud (Messi) and enjoy him.”
FOR all the touch footy fanatics out there, brace yourselves.NRL star Benji Marshall will be crashing the grounds of the Cyril Connell Fields this weekend to play his first love in sport, touch football.The Tigers halfback will join the open Australian Men’s and Women’s touch football teams for a two-day event that will see a junior coaching clinic and a few games with Rockhampton’s best players.From 2.30pm on Saturday Benji Marshal will join forces with the Rockhampton Men’s Invitational side when they play against the fury of the Australian men’s side.“Benji originally played touch and it was his first sport, he still plays it at high levels and loves it,” organiser Gavin Shuker said.But Marshall isn’t the only player who will get the locals pumped.Rockhampton’s Daniel Withers, who also plays for the Australia Men’s team, will be caught in the middle of the battle when he plays games for both his hometown team, Rockhampton, and the Australian side.“It is going to be different (playing against Rockhampton) as a lot of the players are my good mates,” Withers said.But the Australian Men’s team will also have a strong force to reckon with when they face CQ Indigenous All Stars Touch Team.“The indigenous side has a lot of skill and a lot of speed. They definitely will be playing with an attack and flamboyant style,” Withers said.“They will chuck the ball around and are not scared to have a crack, which should make it a good game when they roll in.”The Rockhampton Women’s Invitational team also will step up and give the Australian Women’s side a good run after the Australian teams have their training camp tomorrow.Rockhampton Touch Football administrator Denise Edwards said local touch football youngsters were also able to get among the action with the junior coaching clinic on Saturday morning.All Australian representitives and Benji Marshall will be at the coaching clinic to teach the young players the tricks of the trade.“In the junior clinic we will teach them skills and coach them, they are the future of the sport,” Withers said.For more information on the coaching clinic call Denise Edwards on 0409631633.Thankyou to The Morning Bulletin (Rockhampton) for the story.
Looking aheadSocial media sites are ever-evolving, and so are the opportunities they offer. One example of this is the interactive site Second Life, a “parallel world” where participants live, meet and exchange goods and services. Second Life currently has more than 1 million “residents”–real people who have created avatars–who spend real money on goods, services and even real estate that only exist in the online world.Another recent development is Twitter, which allows users to keep their friends, family, website or blog readers up-to-date on what they’re doing, moment by moment. (See our recent profile of Twitter, “Reinventing the Conversation.”) Twitter represents an ever-evolving, real-time online conversation.There are drawbacks to involvement in social media. The constant and consistent interaction requires substantial time and effort–something small business owners have in scarce amounts. However, by keeping abreast of developments and experimenting in various formats, organizations have an opportunity to be ever more in touch with customers, influencers and the media. BlogsThe blogosphere has become a valuable resource for tracking industry trends and hot-button topics. Unfiltered and opinionated, blogs combine the insightfulness of industry journals with the instant feedback of a focus group.For non profit organizations, blogs offer a wealth of opportunity. However, to reap the rewards, you must first understand the medium and then determine the best way to leverage this dynamic and far-reaching online universe.Each industry has its blog ‘stars.’ A simple Technorati or Google Blog search on an industry topic will uncover many of the prominent bloggers.A blog’s interactivity offers the opportunity to extend your company’s messages to a wider audience. Providing commentary in response to a blog post, for instance, can help you position yourself as a thought leader and subtly market your products and services.Organizations can also create their own blogs to showcase their organizations philosophy. However, you should first consider the upsides and the downsides of blogging before proceeding. While blogs can elevate your organizations profile, establish credibility and open a two-way conversation with customers, they also require a significant amount of time and effort.As with any foray into media, bloggers must be prepared to accept, and potentially refute, criticism. Think carefully before putting your finger to keyboard, because once a response is posted, there’s no turning back. What seemed like a hard-hitting response at the time could be detrimental in the long run. Article provided by PR Newswire’s Nonprofit Toolkit, an educational resource devoted to Non Profit public relations. Visit the Nonprofit Toolkit today and receive a waived annual membership ($195 value) and more than $2,000 in discounts and free services.If you’ve ever read a blog, joined an online discussion group or uploaded a photo to Flickr, you’ve engaged in social media. Social media websites encourage users to share, change or otherwise participate in the site’s content. Opinions, comments and dissection of news are encouraged, giving greater insight into what consumers and influencers are thinking.In the past, social media sites have been seen as a vehicle mainly for young people. Now, however, people of all ages and professions read blogs, tag articles, join online discussion groups, have profiles on professional social networking sites and post video files. In fact, according to a recent industry report by comScore, more than half of the visitors to social networking websites such as MySpace, Facebook, Flickr and Live Journal are now 35 and older.In terms of PR, social media is a maturing business tool, offering new and innovative ways to drive awareness and communicate to customers–often using less expensive techniques than traditional advertising or marketing campaigns. It’s worth being aware of the various elements that make up the social media landscape, and concentrating on the ones that are particularly applicable to your organization. Bookmarking and News SharingOne way to elevate the readership of your news releases online is to use a newswire service that includes buttons for tagging the release on sites such as Digg and Del.icio.us.Digg is a rating site that lists the most popular online stories from sources including blogs, traditional news sites and company websites. You can use Digg to track the popularity of news about your business, and to see the reaction to specific news releases.Del.icio.us is a popular tool for bookmarking and finding interesting sites on the web. Del.icio.us links can be incorporated into news releases in much the same way as Digg tags, making it easy for readers to save the announcement as a favorite. Social Media News ReleasesTraditionally, news releases take a text-only form, emulating the style and format of a news article. The social media news release, on the other hand, is a news release that combines text with a host of social and multimedia elements, including photos and video, links to blogs, digital tags, RSS feeds and search engine optimization.The social media news release is intended to help organizations reach their markets directly using new social media tools. This level of interactivity is especially beneficial to bloggers because it allows them to select information, and the format encourages readers to provide feedback to the authors and their websites or blogs.While full integration of the social media release may be some years away, for some organizations–it may prove immediately useful in reaching an audience of tech-savvy bloggers and reporters. The relative novelty value of the template may even gain your organization attention. MultimediaOnline video sharing sites represent one of the fastest-growing media sectors, with sites such as YouTube attracting thousands of viewers every day. For non profits, web video can be an especially enticing proposition because producing and distributing the content is far less expensive than creating traditional broadcast materials. Online video offers the potential to “level the playing field” with larger organizations.To maximize exposure, once a video is featured on a site such as YouTube, it’s easy to send out an e-mail to your contacts with a direct link to the clip. One way to indirectly submit content to video sharing websites is through multimedia news releases, a platform that combines text with digital video, audio and still images, and includes social bookmarking capabilities.As with all marketing, the key to success is knowing your audience. YouTube viewers, for instance, are attuned to new, interesting and often humorous material. For an online video to have a truly substantial impact, it must be compelling enough to generate a groundswell of interest that leads to viral sharing. Creativity and catchiness are as important as messaging.The bottom line: When considering an online video campaign, make sure you’re pursuing it for the right reasons–to increase your visibility (awareness). Copyright 2006 by Entrepreneur.com, Inc. All rights reserved.Rachel Meranus is Entrepreneur.com’s “PR” columnist and director of public relations at PR Newswire. Get more information about PR Newswire and public relations with their Nonprofit Toolkit for non profit organizations.
Hello! Thanks for stopping by.Looking to kick your fundraising into high gear during this down economy?We’re here to help.Here are a few quick tips to reach – and exceed – your online fundraising and marketing goals:Sign up now to receive free fundraising tips delivered right to your inbox every week. We’ll even sneak free training opportunities in there, too. Sign up here.Get your feet wet with free online fundraising and email marketing trainings. Special-guest presenters lead calls twice a month (at least!). And, oh yes, they’re free, too. Let us show you around.Learn more about how the Web can bolster your fundraising efforts. Not raising money online yet? (Ah!) Still sending e-newsletters through Outlook? (Eek!) Scared to dive into the Internet for fundraising activities? (Yikes!) Check out a few options that will fit the bill and return an average of $25 for every $1 our customers invest. Get started here.Have questions? Contact the team here at Network for Good (we call them Charles, Velma, Ted, Dennis, Ben, Joe, Melissa, Benesha and Laura) any time:Send an email or give us a ring: 1.888.284.7978 ext. 1.
Custom Design Fee: $350If you prefer a donation page to have a custom skin that exactly matches your website, you can opt to make a one-time investment that will allow our designers to create a custom-designed donation page to mirror your website and branding. Donation Form Edits: FreeYou can make free, unlimited edits to your donation form at any time. Donation Page Redesign: $99If you need us to completely redesign the look and feel of the area that wraps around your donation form (for example to match your redesigned website), there is a $99 redesign fee. Per Donation Fee: a low 3% transaction fee for each donation DonateNow Starter: starts at $59/monthDonateNow Essentials: starts at $79/monthDonateNow Pro: starts at $129/month How Network for Good Is Different:We offer month-to-month service with no annual contract required.Discounts available for organizations who prefer an annual contract.Questions about pricing or ready to get started? Get in touch and we’ll talk you through all the options, or sign up to get started with better online fundraising today. Network for Good is here to give you all the fundraising tools (and moral support) that you need to raise more money online. And we do it all for less with no hidden fees. What you see below is what you pay.DonateNow:No Setup Fees
Happiness? by me.Did you know can?Yep.According to this article, “Happiness: A Buyer’s Guide” by Drake Bennett:A few researchers are looking again at whether happiness can be bought, and they are discovering that quite possibly it can – it’s just that some strategies are a lot better than others. Taking a friend to lunch, it turns out, makes us happier than buying a new outfit. Splurging on a vacation makes us happy in a way that splurging on a car may not… The problem isn’t money; it’s us. For deep-seated psychological reasons, when it comes to spending money, we tend to value goods over experiences, ourselves over others, things over people. When it comes to happiness, none of these decisions are right: The spending that make us happy, it turns out, is often spending where the money vanishes and leaves something ineffable in its place. Dear fundraisers, this is good news.The article (which is a must-read, if only to convince you it’s time to take out dear friends for dinner) draws ties to charity. Giving to charity or “prosocial spending” makes you happy, it finds. We’ve heard of this so-called “helper’s high” before. Giving to charity makes you feel good, perhaps even euphoric.Read the article and remember this: Asking for money is not about your need. It’s about what you can make your donors feel — happy. You’re in the business not only of doing good; you’re in the business of making people feel great.
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ShareEmailPrint To learn more, read: Posted on March 15, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The following is part of a series of project updates from the Centre for Development and Population Activities (CEDPA). The case study come from their project, Working on Integration Issues of HIV/AIDS and Maternal Health, which the MHTF is supporting. More information on MHTF supported projects can be found here.Written by: CEDPASindhiyon Ki Dhani is one of the Muslim dominated villages in Bayatu Block of Barmer in India. The people here live in poverty amidst plenty and mostly work as laborers or as daily wagers. Here in this village people are very superstitious and attached with their tradition. Mostly people are illiterate or have only primary education and do not know about the Maternal and Child Health Nutrition (MCHN) days organized by the Health Department. They are scared that there will be side effects if they vaccinate their children. They even do not prefer any type of vaccination for pregnant women. But a male community health volunteer from CEDPA/India’s Child, Maternal and Reproductive Health Awareness Initiative (from the same village) has been successful in mobilizing the community.After the initiation of Maternal and Reproductive Health Awareness Initiative Program (CMH), a male community health volunteer motivated them to come for the village meeting. In those meetings, Mr. Lakha Ram counseled them on child and maternal health and made them realized the importance of immunization. Now people are talking about the health issues and enquire about the health related matter in the Panchayat meeting also. The women of the village have not only inculcated the habit of practicing health and hygiene but have also become aware of ante natal check ups and post natal check ups. They also have started visiting Health Sub Centre to get the information about the health related policies and programs, like Janani Suraksha Yojana (Institutional Delivery Scheme), actually meant for them.Click here to read a previous case study submitted by CEDPA.Share this: