In Bengal, Shah may focus on immersion row

first_imgBJP chief Amit Shah will be heading eastwards in September with visits scheduled for Odisha and West Bengal in the next fortnight, an emphasis that stems directly from the “Mission 350” plan for the 2019 general elections he outlined at a recent party meeting. Mr. Shah had said the party needed to expand in areas where it had had no presence earlier but got an encouraging number of votes in the 2014 elections. “He will be travelling to Odisha between September 6 and 8 and to West Bengal between September 11 and 13 as part of the organisational consolidation programme that he initiated in May this year,” said a senior general secretary of the BJP. Mr. Shah, while in West Bengal, is likely to refer to the Durga immersion controversy where his party has protested against Chief Minister Mamata Banerjee’s administrative order that the immersion of idols of Goddess Durga cannot take place on the evening of September 30, Vijay Dashmi, or on October 1, Muharram. Delhi BJP spokesperson Tajinder Bagga has already tweeted pictures of his air tickets booked for Kolkata to “dare” the State government to stop him from immersing the idol on October 1. Second visitThis will be Mr. Shah’s second visit to the State this year. In May, he launched his “booth chalo” programme from the Naxalbari block, considered the symbolic home of Left-wing extremism in India. In fact, Darjeeling MP S.S. Ahluwalia had adopted Hathighisha village, the birthplace of legendary Naxal leader Kanu Sanyal, under the Sansad Adarsh Gram Yojana. In Odisha, Mr. Shah is likely to speak strongly against the Biju Janata Dal-led government. “Unlike other States where we have allies, in Odisha, West Bengal, Telangana and Tripura we want to expand our own strength,” said a senior party office-bearer.last_img read more

Demonetised Notes Could Fetch A Fortune In The Future: Currency Collector

first_imgThe collector will never make a loss, said the 36-year-old numismatist who is fond of rare notes and has been collecting them from last 15 years. Related Itemslast_img

DUSU removes busts of Savarkar, others from campus

first_img The ABVP, however, claimed that the Delhi University has assured them that the busts will be reinstalled in accordance with the procedure after the DUSU polls are concluded.The busts of the trio were installed on August 20 by outgoing DUSU president Shakti Singh without taking permission from the varsity authorities. They were removed on the intervening night of Friday and Saturday.“ABVP-led DUSU has removed the busts of Veer Savarkar, Bhagat Singh and Subhash Chandra Bose till permission is obtained from the DU Administration. The busts have been kept (at a) safe (place) by the varsity,” the RSS-affiliated outfit said in a statement.Earlier, the ABVP had asked DUSU office-bearers to install the statues as per the procedure, it claimed.The students’ body also demanded “stringent legal action” against members of the Congress-affiliated National Students’ Union of India (NSUI) for allegedly blackening the bust of Savarkar on Thursday.The ABVP claimed left-affiliated student organisations along with AAP’s CYSS and the NSUI had “stooped to a low level” and were harming the “the culture of debate and discussion, prevalent in the university“.’Stop insulting freedom fighters’“ABVP strongly believes that the Left, AAP and the student organisations affiliated to the Congress should stop insulting freedom fighters to meet their trivial political interests,” it said.ABVP Delhi’s State Secretary Sidharth Yadav said: “It is very unfortunate that the DU administration turned a deaf ear to DUSU’s demand for installation of busts of freedom fighters, for a very long time. The university should restore these idols, as per their assurances, at the earliest.”The manner in which other student organisations have carried out such extremely unfortunate acts reveal the real and degraded mindset of these student organisations towards freedom fighters, the repercussions of which they will face in the times to come, he added.“At the same time, the Congress should understand that its ‘Kaalikh model’ is not going to hide the reality. We have decided to remove the busts because we don’t want to do politics over the name of freedom fighters,” he said.No immediate reaction was available from the university. The Akhil Bharatiya Vidyarthi Parishad-led Delhi University Students’ Union has removed the busts of V.D. Savarkar, Bhagat Singh and Subhash Chandra Bose from the campus, the student outfit said in a statement on Saturday.Also Read Delhi NSUI chief blackens bust of Savarkar installed on North Campuslast_img read more

Canelo Alvarez signs 5-year, 11-fight deal worth minimum $365 million with DAZN

first_imgAdvertisement AdvertisementSaul ‘Canelo’ Alvarez has signed the most lucrative deal in the history of sports, he has signed a 5-year, 11-fight deal which will net him a minimum of $365 Million on newest sports streaming platform DAZN.Canelo Alvarez is the biggest star in Boxing right now and his last three fights have netted well over a million buys. His contract with HBO ended earlier this month and both him and Golden Boy have moved their stable to DAZN. Oscar De La Hoya has signed a 10-year deal with them which will allow GBP to put 10 high-quality cards a year.It will commence with his move up to super middleweight to challenge secondary world titlist Rocky Fielding on Dec. 15 at Madison Square Garden in New York.Alvarez’s deal is the richest athlete contract in sports history, eclipsing the 13-year, $325 million agreement that New York Yankees slugger Giancarlo Stanton signed in 2014 when he was with the Miami Marlins.“Canelo is the highest-paid athlete in the world. He’s extremely happy,” De La Hoya told ESPN after Alvarez signed.It is also estimated that Canelo Alvarez will make a staggering $120 Million dollars as per profit projection for 2019 according to Sports Center Espanol making him the highest paid athlete in the world.Proyección de ganancias para 2019 💰1- Canelo Álvarez (120 MDD)2- Lionel Messi (111 MDD)3- Cristiano Ronaldo (90 MDD)4- LeBron James (90 MDD)5- Aaron Rodgers (90 MDD)— Sportscenter en español (@SportsCenter_nt) October 17, 2018DAZN – owned by the Perform Group – launched in Austria, Germany, Japan, and Switzerland in August 2016 and moved into the US market this year.Anthony Joshua’s defense of his IBF, WBO and WBA world heavyweight titles against Alexander Povetkin provided its first boxing event streamed in the US in September.last_img read more

Eden Gardens ready to host IPL 2016 final, says CAB official

first_imgThe Cricket Association of Bengal on Wednesday said it was ready to host the final of the Indian Premier League in case the BCCI fails to get a stay order from the Supreme Court on Bombay High Court’s verdict of shifting 13 matches in May out of the drought-hit Maharashtra.CAB secretary Subir Ganguly said if BCCI feels the match should be allocated to Eden Gardens, they will be happy to host it.”We are not going to go up and say anything but in case BCCI wants Eden to host the final, we are always ready. Who will refuse an IPL final. The CAB has already organised two high-profile World Cup games (India vs Pakistan) and (World Cup final between West Indies and England) successfully,” he told PTI today.While Bangalore and Kolkata can be gainers in terms of marquee matches, Kings XI Punjab could get to play their three ‘home’ matches, earlier scheduled to be held in Nagpur, in their original hometown of Mohali or in Dharamsala.Ranchi and Cuttack are two venues that have earlier hosted IPL games.Raipur, which will host two Delhi Daredevils matches and has a capacity of 50,000 plus, could also be an option.While the BCCI is expected to appeal in the Supreme Court for a stay order, the top brass is currently bracing up with a contingency plan.The two safest options for BCCI are Kolkata’s Eden Gardens where the final can be held on May 29. While Bangalore is already hosting the first qualifier, Kolkata can also host the Eliminator.advertisementThe main factor that can swing it in Eden’s favour is the capacity of 67,000 people as compared to 25,000 at the M Chinnaswamy.last_img read more

Pacer Shardul Thakur’s efforts go in vain as Australia A wrest advantage

first_imgShardul Thakur sent the selectors who dropped him from the Test squad against New Zealand a message by picking up three wickets for 71 runs though his effort went up in smoke as Australia A took a handsome 150-run lead against India A in Brisbane on Friday.Replying to India’s first innings score of 169 all out, the Aussies were 319/5 at close of play on Day Two of the final match of the two-game quadrangular series.Thakur dented the Australian top order with two quick wickets. But the home side recovered well from 11/2 at the Allan Border Field here.Australia A started the day well, taking the final India A wicket with the fourth ball of the day to bowl out the visitors for 169, with Kane Richardson (4/37) continuing his superb opening day form by removing Hardik Pandya for 79. (Also read: Stuart Binny, Shardul Thakur dropped from India’s Test squad vs New Zealand)Western Australia’s Hilton Cartwright (99 batting) lorded the day with the bat but New South Wales’ Nic Maddinson also contributing with 81 off 114 balls. Maddinson was caught by Manish Pandey off the off-spin of Jayant Yadav.Tasmania’s Beau Webster made his mark scoring 79 from 186 balls, before being dismissed by Thakur. NSW’s Kurtis Patterson also contributed 25 before being dismissed.Brief scores: India A 169 (Hardik Pandya 79; Kane Richardson 4/37) trail Australia A 319/5 (Hilton Cratwright 99, Nic Maddinson 81, Beau Webster 79; Shardul Thakur 3/71) by 150 runs.last_img read more

I want to keep playing for another 10 years: Jeev Milkha

first_imgBy Sanjay GanjooChandigarh, Oct 11 (PTI) In the 25th year of his professional career, seasoned Indian golfer Jeev Milkha Singh says he feels good enough to continue for another decade at least.Jeev, who will be taking part in a tournament in his home city Chandigarh after more than six years, said he is in no mood to quit a sport which has given and taught him a lot in his life.”I have been a professional for the last 25 years, this is my 25th year, I turned pro in July 1993. I want to keep playing for another 10 years,” the 45-year-old Jeev, son of legendary athlete Milkha Singh, told PTI here.Jeev is taking part in second edition of Take Open Golf championship, which will be played here from October 12-15.Jyoti Randhawa and other leading Indian players, including Rashid Khan, Mukesh Kumar, Shubhankar Sharma, Khalin Joshi and Chiragh Kumar, will also vie for the prize money of Rs one crore on offer.Jeevs seven-year-old son Harjai Milkha Singh will be watching his father play in a tournament in Chandigarh for the first time.”I think you should never forget where you started off, especially in a sport like golf, its a game which teaches you to be humble, one week you are the best and next week you are nobody,” the ace golfer, who has won 14 titles at the international level, said.”Playing golf here during my early days gave me an opportunity to follow my dream, my dream was to do well at the world stage and I have done that and I am hopefully going to do that more,” he said.advertisementWhen asked to reflect on his journey so far, Jeev said, “I think I am a very fortunate human being, I have made a living out of what I love doing, I think not many people do that. This game has given me a lot.”You have times when you dont like it, but that is part of life. Everything is not only good all the time. The game has taught me to be humble, give back and also it has taught me a lot of things,” he said.Asked to share his best memories of the career so far, Jeev said, “as professional athletes, we relate to good moments, like the Scottish Open in 2012, Volvo Masters in 2006, Singapore Open 2008, those were quite a few big tournaments. Those kind of memories always stay with you.”Jeev also expressed happiness at the way Indian golf has grown over the past few years.”I think golf has really grown in the country over the past few years for the better. PGTI has produced a lot of good players, we have got an amazing domestic circuit, which is the PGTI. The youngsters are hungry, they have a lot of knowledge now, they want to play on the big stage.Praising Union recently-appointed sports minister Rajyavardhan Singh Rathore, Jeev said, “we have got a good sports minister in place, he understands things and I think he is going to streamline everything for every sport in our country.”He will have the right people in place so that right guidance is given to the players and to develop the game”.Jeev said he would taking the next week off to be with his family for Diwali.”After that I am going to play Indonesian Open, then I will play Panasonic Delhi, after that Resorts World Masters at Phillipnes, then I take a week off and then I play Hong Kong Open, Mauritius Open, Thailand and Indonesian Masters. The schedule is packed,” he said. PTI SUN PM PMlast_img read more

Cambridge varsity plans sexual relationships register

first_imgBy Aditi KhannaLondon, Oct 21 (PTI) Cambridge University is planning to introduce an official register to record relationships between academics and students as part of its crackdown on harassment and misconduct cases.While there is no law forbidding university tutors from engaging in a relationship with students over the age of 18, it is generally frowned upon as part of the code of conduct of most British universities.Now Cambridge University, one of the worlds best-known universities, plans to go a step further.The prestigious university in England will unveil a new policy that will make it compulsory for professors to register any sexual liaison with a student that could be perceived as a conflict of interest.They could then be barred from teaching those students or marking their work.In a statement, the university said that “as part of a series of new initiatives to encourage behaviour change around sexual misconduct”, it will publish new guidance “on consensual staff-student relationships”, the Daily Telegraph reported.”The policy, designed to ensure the quality and clarity of every students academic experience in Cambridge, discourages such relationships, particularly where there is a real or perceived conflict of interest. For example, where the staff member might be involved in marking the students assessments.”The policy stipulates that any such relationships have to be disclosed by the staff member to the university and the staff member must withdraw from any professional duties that could lead to accusations of unfair or preferential treatment,” the statement said.The policy is officially titled “Breaking the Silence”, and also includes “Good Lad Initiative” workshops that aim to tackle chauvinist attitudes, particularly among sporting and social societies. It forms part of a so-called “zero tolerance” campaign, the first major initiative of Cambridge Universitys new vice-chancellor Professor Stephen Toope.advertisementPersonal relationships covered in the policy could also include “remote” contacts between staff and students such as text messaging and other social media.The university has indicated that the scheme has been a long time in the planning but was given a boost this year when it received a funding worth 87,000 pounds (USD 114,767).It hopes the decision to officially record “consensual” relationships between staff and students will help combat concern that academics can use positions of power to seduce students, male or female. PTI AK CPSlast_img read more

LG may launch V40 ThinQ with triple camera setup, notch on November 16

first_imgLG has already unveiled two premium budget smartphones-LG G7 ThinQ and LG V35 ThinQ– this year. And the word is that the company is planning to launch another V series smartphone this year with a set of extremely powerful cameras.According to a report by MySmartPrice which has managed to get a hold of the first press renders, LG’s upcoming top-end device– V40 ThinQ– is likely to come with a notched screen and a triple camera setup on the rear side of the phone. The triple camera is likely to be coupled with a single LED flash. With this, the Korean tech giant will be able to compete with the likes of Huawei P20 Pro and companies like Apple and Samsung, which are planning to introduce a triple-camera setup in their upcoming smartphone launches.While LG is likely to retain its trademark wide-angle lens, it remains unclear if the company would include a telephoto lens in the third module. Besides this, the phone is also expected to sport a dual-camera setup in the front, a feature which was last seen in LG V10. However, word is that the secondary camera in the front could also be an IR sensor which could indicate that LG might include 3D face recognition technology in its upcoming smartphone.Besides this, the leaked images indicate that the phone could feature a glass back with mirrored finish. Just like G7 ThinQ, V40 ThinQ would sport the fingerprint sensor at the back of the phone under the triple camera setup.advertisementAs far as the display is concerned, LG has so far used OLED screen in its V-series smartphones. In line with this trend, V40 is likely to sport P-OLED display with curved edges. The display is likely to sport a notch on the top, a feature which was seen in most smartphone launches this year. While there appears to be no notch in the leaked press render, but if you look at it carefully, the notch in V40 appears to be masked just like it can be in G7 ThinQ.Apart from this, the placement of the buttons seems to be similar to G7 ThinQ. While the button dedicated for Google Assistant appears on the left side of the device below the volume control button, the power button is placed on the right side of the phone. Additionally, the phone, like most top-notch phones launched this year is expected to run on Qualcomm Snapdragon 435 processor and sport a loudspeaker, a microphone and a 3.5mm jack.ALSO READ: LG G7+ ThinQ with AI cameras and Snapdragon 845 processor launched at Rs 39,990, exclusive to FlipkartThe report apart from spilling the beans about the phone also suggests that the company could unveil the phone on November 16, 2018.last_img read more

The B2B Marketer’s Blind Spot and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 29, 2012 9:00:00 AM, updated October 20 2016 Oh man, how good does that egg look?It got me thinking … you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up? Crispy bacon with a side of the most tantalizing marketing stories of the week? Alright then. Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer’s Journey From Forrester This story comes to us from Jeff Ernst’s Forrester blog. He discusses the transformation of the B2B marketer’s focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. This is a change that many marketers aren’t prepared for, and has resulted in a tendency to neglect an essential portion of the buying cycle: the middle of the funnel . He argues that the marketer’s role doesn’t end at just attracting leads, but that lead nurturing is just as essential to marketers’ success as things like public relations and event planning. We couldn’t agree more! Check out the full story here . Facebook Launches New & Improved Recommendations Plugin for Websites As usual, Facebook changed something this week. The latest update from the ever-evolving social network is a concept called the ‘Recommendation Bar’ for websites to install. But wait, didn’t they already have that? Why yes, they did. But this is a little bit different, in that the Recommendation Bar is more interactive and auto-publishes stories that users have read to their Timelines and newsfeeds in order to further bolster engagement and referral traffic . It’s the latest addition to Facebook’s Social Plugins Suite, which includes the external Like button, Subscribe button, and Facebook Comments section. Still confused as to what exactly changed? We break it down for you in the full story, so check it out here .  How to Pin with Purpose on Pinterest From MarketingProfs It’s been far too long since we’ve discussed Pinterest in the weekly round-up. Thankfully, MarketingProfs offered up this nice feature on pinning with purpose. The article offers tips for pinning marketers of all levels to make the most of their business Pinterest account . The tips cover both strategy and common mistakes, such as always remembering to label your visual content. The importance of scheduling pins in advance, instead of carelessly pinning everything from your website to Pinterest in one day, is also highlighted. Finally — and perhaps most importantly — the article emphasizes that your pinned content should contain links to optimized landing pages . After all, you do want to generate leads from Pinterest, right? Check out the full story here . Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time From Search Engine Land Our friends at Search Engine Land brought us the latest update from another company never short on changes — Google, of course. They’ve released a tool called Index Status that charts the number of pages on your site that have been indexed over time. The information shown is purported to be accurate, albeit on a lag time of several weeks. The tool shows the pages on your site that have been crawled and indexed, the total amount of pages on your website that have been crawled, and the pages that have been blocked from crawling. The full story contains a lot of in-depth analysis on exactly how this data can become actionable for you, so be sure to check it out here . 72 Fascinating Social Media Marketing Facts for 2012 From Our last feature comes from, and it’s a spectacular list of 72 facts about social media marketing and inbound marketing . The article cites one of our favorite statistics in its intro — that leads generated through social media and content cost half as much as leads acquired from outbound marketing. The post then launches into what essentially amounts to the state of social media marketing in 2012. For example, did you know that only 27% of B2B leads are sales-ready when first generated? Or that 52% of Facebook users have stopped following a company because its updates became too boring or repetitive? Needless to say, there’s some pretty useful information in the list. Check out the full story here . What was the best inbound marketing story you found this week? Share it with us in the comments! Image credit: stevendepolo Topics: Inbound Marketinglast_img read more

Can You Ever Really Scale Social Media Marketing?

first_img Social Media Strategy Topics: Originally published Sep 13, 2013 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing.Me: Hi Alisa! Thanks for joining me today. We’re going to be talking about scalable social media … mostly because that’s your agency’s name, and the topic’s interesting. So tell me, how’d you get that name? Alisa: Well, honestly, it was chosen before I started with Scalable. The company was started by two people who owned franchise locations of Home Instead Senior Care. So, they decided to make something specifically for franchise locations that would be easily duplicated and customized. Or, “Scalable” Me: Oh that’s fascinating — I used to work at HQ for a franchise organization, and I’ve always found some franchises have a hard time with certain inbound tactics, because you have either too much control over the franchises, or too little. How do you coach franchises on that? Alisa: I know it can be a challenge for many. What I suggest is that they carefully review the franchise policies to see if they will have the leeway they need to make it work. We would get in touch with the corporate office to get a feel for their guidelines and make sure that we are working well to further their overall goals, as well as each individual office. Some will also have a home office telling them they needed to utilize social media, and it needs to be personalized — but all the solutions they looked at were very expensive. Me: So like many things, it can be uncomfortable at first, but with corporate buy-in social can work really well at the local level?Alisa: Absolutely. It’s true though — some franchises want to know EVERYTHING that will get posted before it goes up, and that can be really difficult.  We have also found that, of course, the corporate offices want to promote corporate content. Makes sense! However, we are more interested in promoting at the local level.  Me: So let me ask you a question about scaling social media marketing … is it really possible? Today, everyone wants to scale things so it’s efficient. And I get that. But social media seems to want to run in the opposite direction — personalized, one on one conversations. What do you think about that? Can we have both? Alisa: Yes and no. There is some limited value to having identical generic Facebook updates sent to many pages at once. I’ve seen this with home care agencies and independent pharmacies. It’s better than not doing anything at all! However, to really take advantage of social media’s strengths — relationship building, networking, and customer service, you really need to get personal. So, we’ve moved to a modified version of “scalable.”Me: What do you mean by that? Alisa: Well, we do find that it can be cost-effective for us and our customers when we focus on certain niche businesses. That way we have some knowledge of what works well going into it. We’ll work with lots of different types of businesses, but when we have several similar businesses, we are able to charge less for start-up and are able to show them good results faster.Me: So when you talk about scaling social but staying personal, is it about metrics-based decisions on where you spend your time on social?Alisa: Partially, yes. We have a better idea of what is going to work for them, we have people familiar with the industries right from the start, and we’re able to share ideas from client to client without making them carbon copies.Me: Do you ever have a hard time explaining the value of social to these businesses? Do you ever have clients that tend to think it’s just a waste of time? Alisa: Oh sure, but then I can just send my case study over, or tell them about my pharmacy customer who now gets more visitors from Pinterest than any other referrer. It’s also so important to stress that social media is not a miracle cure. If they have a sub-par product, bad customer service, or even a website not optimized for lead generation, it is a waste of time. Me: Wow, pharmacy customers rocking Pinterest? What’s your secret? Alisa: You “sell” the lifestyle, not the product. You watch what is popular, you network with complementary businesses on Pinterest, you make sure every page and post has a pinnable image, and you keep the great blog content coming. Oh, and group boards. Those help.Me: So if someone was just getting started with social media, and hadn’t found the opportunities to scale that you have, where would you tell them to start? Are there certain social networks that are easier to scale than others? Alisa: Well, that’s a tough one. It really depends on the audience of that particular company and where they go for their information. All things being equal though, I’d say Twitter.Me: Yeah I agree. Why do you say that? Alisa: Well, it’s so fast! You get almost instant results because it’s so easy for people to follow, retweet, and favorite. You can make it so easy to tweet your content from your blog. Also, because you can share the same content multiple times (perhaps changing your comment) because things move so fast — so you get more for your efforts. Me: Totally — and frankly, it’s way easier to scale content publishing and monitoring with Twitter. There are so many tools out there (Social Inbox, yes, but others too) that help people with limited resources bucket their time more wisely Alisa: Plus, people who are too big and important for you on Facebook or offline are much more likely to give you a look on Twitter.Me: Any other advice for people trying to scale social?Alisa: If you are trying to manage social media, and especially if you are doing so for more than one company, schedule your updates. Not all of them, but enough so that if you ended up not being able to post for a day or so for some reason, you wouldn’t leave things looking like a wasteland. But, if some local, national, or global news happens — remember to go in and adjust.Me: Yes, it’s those timely updates, supplemented with the evergreen posts, that make social media accounts look dynamic and human-run to me.Image credit: Jason A. Howielast_img read more

15 Weird and Wonderful Company Holiday Cards

first_img9) MUH-TAY-ZIK | HOF-FERCopy editors and The Chicago Manual Of Style followers can stop praying for that Christmas miracle: The agency created a bookmarklet to that adds the Oxford comma to web pages because “missing Oxford commas ruin Christmas.” 10) BrokawThe holidays are a time of joy, laughter … and, quite possibly, shame fueled by free alcohol and inordinate amounts of sugar at your office holiday party. But thanks to Cleveland-based Brokaw’s post-holiday apology-maker, you might just be able to atone for your behavior. 11) Zulu Alpha KiloThe agency employed its reputation management skills to rebrand and make over the abominable snowman. A series of 16 videos shows the creature’s start as a “tough” client to his transformation into a charitable, well-read vegan. We’ve included the first one below, but you can watch the whole series here.12) Brownstein GroupThe agency used popular movies as inspiration for a set of holiday-themed posters. Check out three of them below, inspired by Diehard, Home Alone, and Jingle All the Way respectively. 15) WundermanWunderman created a “12 Days of GIFAWAYS,” where a “snowbro” plays a charades-type game and viewers guess what he’s acting out to win a gift. (You need to be in the U.S. and have a Twitter account to enter.)16) The Pita Group The holidays can be a stressful time. Luckily, this agency decided to take it out on fruitcake, not clients in this stragely beautiful, very satisfying high-defitinion video.17) The Duffy AgencyThe Duffy Agency created an Instagram Christmas tree with ornaments featuring the faces of the agency’s friends and business partners. Is your face on there?Did I miss any? Let me know in the comments!Want more content like this? Subscribe to Agency Post. Topics: This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.It’s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It’s also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.If you’re looking for messages of goodwill and hope for humanity, you won’t find it in these examples. But you will find awkward people dancing around in onesies, a hipster santa, and a Pomeranian in 12 different outfits — and isn’t that the most you can hope for this holiday?Check out this list of the weird, wacky, and wonderful world of agency holiday cards. (Warning: The audio in #3 is NSFW.)1) Exit10There’s nothing like pelting your co-workers with snowballs to spread a little good cheer around the office. Exit 10 used a Phantom camera to film the slow-motion, icy attack. 2) AKQAThe agency created a website that can turn your phone into a virtual snow globe. When you this website on a mobile device and shake the screen, it’ll start to snow (on your screen, not in real life). If you rotate the phone, you’ll see other parts of the winter landscape inside the globe. You can even write your own message and send the globe to your friends and family by email or social media. (Go ahead, check it out! We’ll wait right here.) 3) Ogilvy & Mather ParisIf Christmas was the product of an advertising stunt, this video shows it would look a lot different. This video from Oglivy & Mather shows what it might be like if the concept of Christmas was pitched to a focus group — and it brings up some questions about the strange traditions we all accept. (Warning: Audio is NSFW.)4) School EditingThis is a fun one one one agency did of their employees lip synching to a catchy Christmas song — even more impressive, they did it all in one take.5) Door Number 3Austin-based Door Number 3 introduces us to “Hipster Santa,” who brags about his free-range reindeer and his sleigh that “runs on penguin tears and pure Santa sweat.” And, just FYI, he’s requesting soy milk and gluten-free cookies this year.6) Plan BPlan B brings the “Elf on the Shelf” to the agency world to report on who’s being naughty and who’s being nice — both in their dealings with clients and their professional behavior in the office. 7) Klick HealthKlick Health remixed “Jingle Bells” using 131 office sounds to create a unique and fun holiday tune. 8) Wasserman + PartnersWasserman + Partners created a fun Instagram video series they call “12 Holiday Holograms.” Here are two examples: Originally published Dec 24, 2014 8:00:00 AM, updated October 23 2015 Holiday Marketing 13) OrganicOrganic tries to erase fruitcake’s bad reputation with the Fruitcake-O-Matic. The site lets you create your own treat and send it to a friend — and the agency is sending 20 real cakes to users each day. 14) St. John & PartnersThe agency is crowdsourcing a 3D printed holiday village. Want to add to the growing village? SImply tweet an idea using the hashtag #PrinterWonderland. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why You Might Already Be in Ecommerce

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ecommerce Marketing Originally published Apr 3, 2015 10:30:00 AM, updated February 01 2017 Most companies don’t think of themselves as ecommerce, but if you’re using your website to sell a product, you are in ecommerce! Adding the high-volume and fast sales cycle ecommerce business to any existing website can allow you to learn more about your customers, learn it faster, and make money as you do. Here’s a quick crash course in how to make the most of your ecommerce capabilities — from what you can sell to how to start selling, and how to set yourself up for ecommerce success. What Type of Products Can You Sell?Even if it’s just a tshirt or a book, it’s ecommerce. For example, you can sell: Simple products: this could be a book, a digital product, a tshirt — anything that customers or advocates could buy.Bundles: you can put multiple products together to raise the average sale price and add more value to every transaction.Donations: for some nonprofits, the only ecommerce aspect they need is to be able to accept credit card payments for donations.Subscriptions: a monthly recurring subscription, much like a software as a service business, is a profitable great business model.4 Ways You Might Already Be Set Up For Ecommerce Success:1) Responsive DesignAs more traffic goes mobile, it’s vital that the product presentation is easily viewed on any device. Expecting someone to pinch and squint then input their credit card is unrealistic today. There are still ecommerce sites running antiquated non-responsive designs. Some shopping carts even charge extra for to be responsive, which is part of all HubSpot subscriptions. And with the new Google algorithm changes, it’s going to be more and more critical for your ecommerce site to be responsive — and your products to look great on any devices. 2) FastAs you add more data (and more products) to your ecommerce sites, the load time is vital. Load time can make the difference in a visitor adding a product to their cart or just leaving. The HubSpot servers load the images, videos and content faster than most self-hosted ecommerce solutions.3) PersonalizationThe biggest sin of ecommerce is that we count unique visitors and then treat them all the same. For any content to convert it must have context. Personalization allows ecommerce merchants to welcome return visitors by name, show special pricing, and even show country-specific content on the first visit.4) Lifetime ValueMost ecommerce is focused on a quick, efficient transaction. Today that is a given to get the first order. The smartest marketers and brands are focusing on the lifetime value of customers. Inbound marketing goes beyond the transaction to build a relationship with post-transactional nurturing and segmentation, to help continually add value.3 Ways You Can Start Selling:There are three major ways you can start selling and taking payments through HubSpot. 1) Integrate a standalone full shopping cart.When most people think ecommerce, they think of a large stand-alone shopping cart. Some of the biggest, like Magento, Shopify, and BigCommerce have integrations with HubSpot. These sites typically have a separate subdomain and hosting. While there are additional monthly costs for the hosting and integration, this solution may be best for those that need to use third party logistics (3PL), sell through multiple channels (brick and mortar, eBay, Amazon, etc.), or have inventory allocation needs.2) Add PayPal buttons.This an easy way to accept payments right from your HubSpot website. You simply need to make a button in your PayPal account. Then cut and paste the HTML code to your page. In under 10 minutes, you can start taking payments. Integrating PayPal with HubSpot so you can automatically capture the customer information can be done using Zapier. 3) Use FoxyCart.FoxyCart is a solution typically used by large enterprise sized companies that want to add ecommerce to an existing content management system (CMS).  It was made by developers for developers, so they could accept payments in whatever architecture they were building. FoxyCart is a standalone shopping cart that just does the credit card transactions. After adding the code to the header of your portal, you then add code to all of your “Add to Cart” buttons. From the customer experience, it appears that they remain on your site. The customer gets post-nurturing transactions on both the order and the credit card processing. FoxyCart naturally fits into the look of your pages.Did You Know HubSpot Does Ecommerce, Too?Check out HubShop where advocates can easily buy products to be walking billboards for a brand they love.The higher volume, faster sale cycle, and ease of automation makes ecommerce ideal for HubSpot. Sellers can learn and implement quickly. For those companies not primarily focused on ecommerce, adding this functionality to their current HubSpot site can allow them to learn faster and delight their customer. With little additional expense in some cases, it can also be a way to get even better return on investment (ROI). Topics:last_img read more

Frustrating to field questions on gender stereotypes: Smriti Mandhana

first_imgSmriti Mandhana, vice-captain of the Indian womens cricket team, has been a trailblazer for womens cricket in India. Having herself been a gender bender on the field, the 22-year-old sees cricket as just a sport and hates that the world at large still hasn’t grown out of its limiting distinctions.”I am fortunate that I come from a family that never distinguished between a boy and a girl. I had the freedom to choose my entire life and have been supported throughout by my family. However, when you step out into the world it seems very different.”Women are made to conform to a set behavioural pattern and I fit into none of them as I took up a sport, which is till date called a gentleman’s sport’ despite every country having a competent women’s team,” she told IANSlife over email.Mandhana was just nine when she was first picked in Maharashtra’s Under-15 state side. As India’s leading batswoman, she became the highest run-getter in ODI cricket when she fetched 669 runs in 12 games in 2018. The stellar performance won her the BCCI honour of the Best Women’s International Cricketer’ in June 2018.The ace cricketer said she is extremely proud to be a woman and does “not believe that femininity limits the choice of one’s profession or physicality”. It is the mindset that enables one with strength to pursue a choice, to accept a win or a defeat with the same grace and propels them to work harder.Mandhana’s foray into cricket, a sport followed like a religion in India, began when she was just six years old. Her father would take her brother to train, and a young Mandhana would just accompany them. “I slowly began to develop an interest in the game. I owe my success to my family. Had it not been for my father and my brother, I would not have been so closely associated with cricket,” she said.advertisementAccording to the cricketer, “I followed in my brother’s footsteps. I used to wake up at 5 a.m., and wait for him to complete his cricket practice just so I could play the 10-15 balls pitched to me at the end. They used to be the highlight of my day and as soon as I would finish my 15 balls, I would start thinking about how I had to better myself for the next day’s 15 balls.”There’s no dearth of women like Mandhana, who, rising above gender-based social conditioning, have pursued their dreams without compromises and even made their mark in the fields of their choice.But the burden of choice, gets further taxing for them when one doesn’t just have to simply perform, but also constantly justify one’s place in the game just because of one’s gender.”It gets frustrating when my male counterparts are questioned about their game or performance, whereas I am fielding questions on gender stereotypes and my ability to stay committed to the game on account of my gender,” Mandhana said. “I only see myself as a cricketer. Why should there be labels when none are required?” she asked.Also Read | Captain Virat Kohli and a few youngsters begin World T20 preparationAlso see:last_img read more

Samsung Galaxy M30s launched: Key specs, features, price in India and everything else

first_imgSamsung has launched the Galaxy M30s in India. The phone comes as an upgrade to the popular Galaxy M30. With the M30s, Samsung is offering a 6,000mAh battery, which is the biggest yet for a smartphone. In addition to this, the Galaxy M30s also touts an AMOLED display, 48MP triple camera setup and a new Exynos 9611 chipset, among other things,The Galaxy M30s (Review) aims to deliver the longest battery life for a phone in the sub-Rs 15,000 segment. The M30s comes with an updated design and hardware to help it compete against newer phones like the Realme 5 Pro and Vivo Z1 Pro. Here’s a quick look at the specs, features and pricing of the new Galaxy M30s.Samsung Galaxy M30s specificationsDisplay: Galaxy M30s sports a 6.4-inch FHD+ Infinity-U Super AMOLED display.Processor: It is powered by a 2.3GHz Exynos 9611 chipset based on a 10nm process.RAM: The M30s comes in 4GB and 6GB RAM variants.Internal storage: The 4GB RAM option comes with 64GB internal storage, while 6GB RAM is paired with 128GB in-built storage.Rear camera: Galaxy M30s features a 48MP triple camera setup that includes a 48-megapixel Samsung GM1 sensor, an 8-megapixel ultra wide-angle lens and a 5-megapixel depth.Front camera: Up front, the M30s offers a 16MP selfie camera.Battery: Galaxy M30s houses a massive 6,000mAh battery.Software: It runs on One UI based on Android 9 Pie.Samsung Galaxy M30s features– The Galaxy M30s comes with some upgrades over the Galaxy M30, particularly under the hood. On the outside, the M30s looks largely familiar with a plastic unibody shell and Infinity-U AMOLED display. In terms of visual differences, the M30s gets three new gradient colours – Opal Black, Sapphire Blue and Pearl White.advertisement– The USP of the Galaxy M30s is its mammoth 6,000mAh battery that aims to deliver a two-day battery life. The M30s is the only phone in India right now to offer this large a battery.– In addition to a big battery, the M30s also comes with a new efficient Exynos 9611 chipset that is based on a 10nm process. Samsung’s latest mid-range chipset clocks at up to 2.3Ghz and comes equipped with a Mali G72 MP3 GPU.– Samsung’s new Galaxy M30s also features a 6.4-inch FHD+ AMOLED display, which promises to deliver vibrant colours and deep blacks. It also comes with Widevine L1 certification, which means you will be able to stream content on platforms like Netflix and Prime Video in crisp HD resolution.– Cameras have also been upgraded on the Galaxy M30s. It now comes with a 48MP triple camera system, which makes it more relevant and able to compete with phones like the Realme 5 Pro. The main camera employs Samsung’s 48MP GM1 sensor, while the other two cameras include an 8MP wide-angle lens and 5MP depth sensor. With this camera setup, the M30s promises high-resolution, detailed photography and the versatility to switch between different shooting modes.Samsung Galaxy M30s price in India and availabilitySamsung Galaxy M30s has been launched with introductory prices. The 4GB + 64GB base model is priced at Rs 13,999, while the 6GB + 128GB storage variant will be available for Rs 16,999. The M30s will go on sale from September 29 on Amazon India and Samsung’s e-store.ALSO READ | Samsung Galaxy M30s review: Succeeds the M30 with over 2-day battery lifeALSO READ | Samsung Galaxy M30s, M10s launched in India: Check prices, specs, release datelast_img read more

PV Sindhu’s South Korean coach Kim Ji Hyun resigns due to personal reasons

first_imgWith less than a year to go for the Tokyo Olympics, South Korea’s Kim Ji Hyun has stepped down from her position as India’s women’s singles badminton coach to attend to her ailing husband in New Zealand.Kim Ji Hyun, who was roped in by the Badminton Association of India (BAI) early this year, had played a crucial role in guiding PV Sindhu to her World Championship gold last month at Basel, Switzerland.However, the 45-year-old from Busan had to rush to New Zealand to be beside her husband Ritchie Marr, who suffered a neuro stroke about a fortnight ago.”It is true, Kim has resigned as her husband is pretty unwell. He suffered a kind of neuro stroke sometime during the World Championship. So she rushed back. She needs to take care of him as it will take around 4 to 6 months for him to recover,” India’s chief national coach Pullela Gopichand told PTI.Kim had developed a good rapport with Sindhu, who time and again acknowledged the Korean’s role in her success.Interestingly, Kim is India’s third foreign coach to have resigned without completing the tenure.Renowned Indonesian coach Mulyo Handoyo, who had guided the men’s singles shuttlers progress on the world stage, had resigned abruptly in late 2017 from the Indian national badminton team citing personal reasons. He later joined the Singapore squad.Malaysia’s Tan Kim Her had also stepped down as India’s doubles coach early this year, 18 months before his tenure was to end at the Tokyo Olympics.advertisementBadminton Association of India (BAI) will now have to quickly find a replacement for Kim, given that the Olympics qualification is currently on and the Tokyo Games is just 10 months away.”We are trying to get someone to fill in her boots. But it will be again a stop-gap arrangement. We need to find a permanent solution,” Gopichand said.Also Read | PV Sindhu resumes quest for season’s first BWF World Tour titleAlso Read | Sindhu primed for Tokyo gold, says coach GopichandAlso Read | Carolina Marin lifts China Open after returning from injurylast_img read more

Schools closed in Tamil Nadu’s Ramanathapuram district due to heavy rainfall

first_imgAll schools in Tamil Nadu’s Ramanathapuram district will remain closed today, i.e. October 22, 201, owing to heavy rainfall in the region. The India Meteorological Department (IMD) has predicted heavy to very heavy rainfall with extremely heavy falls at isolated places over Tamil Nadu today. Due to hevy rainfall, the schools in Ramanathapuram’s schools were closed on Monday too.All government and private schools in Kochi were closed tooBesides Tamil Nadu, all government and private schools in Kochi remained closed on monday, October 21, 2019, as heavy rainfall lashed the city causing water-logging in several areas.Due to heavy rainfall across Tamil Nadu, a holiday was declared on Monday, i.e. October 21, 2019, in all schools of Ramanathapuram The southern state is currently battling with the Northeast Monsoon with normal life in parts of Tamil Nadu standing disrupted.No holiday declared in schools and colleges of Chennai yetMeanwhile, no holiday has been declared in schools and colleges of Chennai yet, but there are chances that due to rainfall, the schools and colleges will get closed soon.The Regional weather office in Nilgiris district on Monday predicted heavy rainfall to occur over Tamil Nadu during the next five days.The Indian Meteorological Department (IMD) has issued orange and yellow alerts for parts of south interior Karnataka including Kodagu and Mysuru. A red alert, however, has been issued for coastal Karnataka till Wednesday.(With inputs from ANI and PTI)Read : Japan may extend special recruitment program to Northeast residents for offering nursing jobsRead: Khelo India: Parents must inculcate an interest in sports in children, say researchersadvertisementlast_img read more

I have still got hunger to put on that Baggy Green: Peter Siddle

first_imgAustralian bowler Peter Siddle, who was out of action following a hip injury, is upbeat and wants to don the white jersey for the Kangaroos again.Siddle was brilliant in the Ashes 2019 but took a break after the showpiece event to recover from the injury.”I know my opportunities are smaller than they were in the past, but while I still love playing the game I’m still striving to be my best and try and play at the highest level and that is for Australia. I still want to continue that,” ESPNcricinfo quoted Siddle as saying.”If I do, I’ll be a happy man. And if I don’t, I’ll still be a very happy man. I’ve played a lot of Test cricket now, I’ve had a great career. If I don’t play again then so be it. But I’ve still got the hunger to pull on that Baggy Green to be a part of it,” Siddle added.Australia A on Tuesday announced the squad for the three-day tour match against Pakistan. The Kangaroos’ three-day tour match will be a first-class day-night fixture.In the squad, Usman Khawaja and Travis Head have been entrusted with the vice-captain duties.Seam bowling duties will be fulfilled by Michael Nesser, Jhye Richardson, Riley Meredith, and Sean Abbott.”When you’ve been around 11 years and you’re about to turn 35, I don’t think you need to be picking me in any A side,” said Siddle.”I think they know there. I think it gives them an opportunity to give blokes a bit of international experience,” he added.advertisementAustralia is slated to play two Tests against Pakistan beginning at Brisbane on November 21 and it will be followed by a day-night Test at Adelaide on November 29.Also Read | We’ve turned a corner in last 2 years: Glenn Maxwell on Australian T20 teamAlso see:last_img read more

Make Your Website a Hit: Improve Your SEO in 4 Steps, Step 1: Keywords

first_imgDo you ever wonder why some websites seem to steal the top positions on search engines?  No, it is not magic, and yes, your nonprofit can do it too.  The “secret” to achieving this success for your website is by harnessing the power of search engine optimization. By following this step-by-step guide, you will be well on your way to drastically improving your websites standing in only four steps.What you need to know:Despite what some companies may want you to believe, there are no tricks or shortcuts to search engine optimization (SEO) and you will not top the list of search results overnight.  Three major areas should be focused on for a successful SEO campaign.  These areas include:KeywordsWebsite designLinksStep 1: KeywordsObjective:Your first set of objectives include submitting your site to several link directories and improving your websites keyword structure.Let’s Get Started:Directories- Submitting to nonprofit directories such as CharityNavigator, Yahoo Health,, and fundsnetservices or general directories such as, Best of the Web, and DMOZ will immediately affect your website’s search rankings.  While listing your site on directories is worth your time, the links are of little overall value and will only have a minimal impact on your ranking.Keywords- Keywords are the words/phrases that tell search engines about the purpose of your site.  It is important to identify which words are most advantageous to your organization so they can be optimized in your content.  Begin selecting keywords by brainstorming every word/phrase that is topically relevant to your organization.  Remember, put yourself into the shoes of the searcher and avoid industry jargon.   Be sure to include the name of the organization and the main service the organization provides.  Additionally, when selecting keywords try to avoid general terms such as “nonprofit”, “charity”, or “fundraiser” and select keywords that are unique and relevant.  Two problems arise when general keyword terms are used:The phrase becomes more competitive and harder to rank well on.The site receives traffic from people who are looking for a different service than your organization provides.Nonprofit organizations in particular need to include action keywords such as “donate” or “contribute” to make their fundraising campaigns more successful.  If you are still unable to generate keywords, browse through websites of similar nonprofit organizations and look which keywords are used on their sites.Keyword Tracker Tools- Once you have developed a starter list, you are ready to test the words using one of the many online keyword tracker tools.  The best free online tool today is yahoo’s Overture.  This will show the popularity of the keyword entered during the last month and give a rough idea of what additional keywords may work for the organization.  However, for the organization that wants to launch a more targeted and successful SEO campaign, Wordtracker is the correct instrument to use.  Wordtracker has additional features such as the inclusion of plurals and misspellings in its search.  Most importantly Wordtracker includes the competition for each of the keyword phrases.  The trick here is to select keywords that are popular searches but not commonly used by other organizations.Keyword Density- There has been a great deal of hype regarding keyword density and finding the correct density for each search engine.  Keyword density refers to the frequency that the keyword is used.  According to the most current and accurate articles written on the subject, such as the Unfair Advantage (within, keyword density is in fact much less important than originally predicted.  The only standing rule of keyword density is not use “keyword stuffing” techniques where the phrase is repeated multiple times.  Search engines now monitor this tactic and will actually lower your sites ranking if they detect stuffing.  Search Engine Land’s article, SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid to Succeed, gives an accurate list of pitfalls such as keyword stuffing that you will want to steer clear of when implementing your SEO strategy.New Website Content- When incorporating keywords into the websites text, be sure to look at the content from the users’ point of view, and strike a balance between the user and the search engine (priority always goes to the user), making content friendly for both.  For further reading on how to layout your website to optimize its effectiveness with search engines read Matt McGee’s 21 Essential SEO Tips & Techniques or one of the many articles on the subject in Search Engine Land.Title and Header Tags- The most important keywords identified should be included in the websites title and header tags.  A title tag is a short html code that tells search engines about your site, while headers are viewed by users on the top of each page and tell the purpose of the page.  The 7 Essential Title Tag Strategies of High Ranking Web Pages in 2006 has further information about how to improve title tags to optimize your search performance. Step One Checklist:Submit your website to directoriesList keywordsTest your keywords with online toolsResearch title and header tagsImprove your websites content by adding keywordsSource/contact:, read more

I just gave $336 to a stranger who knocked on my door…

first_imgI really did.It was this guy, a canvasser for Save the Children:I answered the door because it was 15 degrees outside, and I figured a canvasser holding a clipboard must be awfully dedicated to something interesting to be out on a night like this.He was raising money for Save the Children. Little did he know who he was getting behind my door — a professional fundraiser who might actually end up blogging his visit. But he was friendly and open and not too freaked out when I told him I knew all about Save already, but what I really wanted to know was why they were doing fundraising via canvassing. He said because it worked wonderfully. Most of Save’s child sponsors sign up via canvassers, apparently. Save is focused on this approach, scaling back TV ads and other broad-brush, less effective means of getting recurring, monthly gifts — a great gift that pays off for their programs many times, over time. It didn’t hurt that he added my neighbors had donated, too.Made sense to me. I just gave him my credit card number and a year’s commitment of $28 monthly gifts to sponsor a child in Africa. Oh, and a copy of my book and a pitch about Network for Good too, of course. And I made him pose for a picture.The lesson? Nothing beats the personal touch. I say this all the time, and I’m a skeptical marketer, but even I can’t resist it. A nice guy going door to door to personally and earnestly ask me to help a girl in Africa on a very cold night was just too personally compelling to refuse. Really. I’ve politely hung up on half a dozen fundraising telemarketers in the past week and thrown away ten pieces of direct mail, but this was too hard to turn down. And more rewarding as a yes. Well done, Save the Children. I’m not saying you need to hire a group of canvassers like Save to do face-to-face appeals, but do try to make your asks more personal. Get your volunteers to spread the word to their neighborhood. Or to hand-write your donor thank-yous. Helping children? Include their drawings in your communications. Encourage your supporters to tell their friends and family members why they love you. Or at the very least, segment that mass email campaign according to some audience groups smaller than “everyone on my mailing list.”last_img read more