Windies batting legend Shivnarine Chanderpaul receives Icon Award

first_imgVeteran Test cricket left-hander Shiv Chanderpaul has been honoured with the Icon Award by the Indo-Caribbean Alliance.In a ceremony held in New York recently, the 41-year-old was given the New York City-based organisation’s highest award and was one of four persons honoured in a five-hour-long ceremony in Flushing, reports CMC.The others receiving awards were television personality Lakshmee Singh, New York City council member Eric Ulrich and businessman Dave Kadernauth.Chanderpaul said he was delighted to have been chosen for the honour.”I’m happy to support the Indo-Caribbean Alliance, and humbled to receive their highest award, the Icon Award,” Chanderpaul said on Wednesday.”We want to see this organisation succeed in providing programmes for residents in New York City.”Chanderpaul has been one of the most prolific run-scorers in West Indies cricket, amassing 11,867 runs from 164 Tests at an average of 51. He is only second to Brian Lara in aggregate.However, he was sacked in May for poor form ahead of the Australia series and was also recently overlooked for the tour of Sri Lanka beginning next month.He has not retired from international cricket.last_img read more

Eden Hazard Cannot Be a Cristiano Ronaldo Replacement for Real Madrid, Feels Arsene Wenger

first_img Benzemacristiano ronaldoEden Hazardfootball First Published: October 11, 2019, 9:20 AM IST Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. Real Madrid have had a difficult life ever since Cristiano Ronaldo departed from the club to join Juventus last summer. Real Madrid failed to impact the UEFA Champions League last season and are still struggling to get going in the competition that they had dominated for the last six years.Along with the fall of grace for all the big names at Real Madrid, they have been struggling to score goals since the Portuguese’s departure. Ronaldo scored 50 goals a season for them for nine years and Madrid currently do not have anyone to fill his shoes. Madrid signed Eden Hazard in the summer this season in hopes that he will solve their woes up front but Hazard is yet to hit the highs he is capable of at Santiago Bernabeu. Moreover, Hazard is not known for his goalscoring prowess but his ability to play around and set up goals.Former Arsenal manager Arsene Wenger believes Hazard is a good buy for Real Madrid but he cannot replace Ronaldo at the club because their style of play is different.”He will be the answer but not in replacing Ronaldo that is for sure,” Wenger told beIN Sports about Hazard. He will not score 50 goals a year because that’s now how they play football.”Wenger added that Hazard can score occasionally but Real Madrid need a striker along with Benzema to make up for the goals that Ronaldo gave them year after year.”They need another goal scorer in Real Madrid because Benzema is now 32 and if they had someone younger around him to score the goals, maybe they could do very well.”Wenger said Hazard was an “exceptional” player but he was not currently as “sharp physically”.”Eden Hazard is an exceptional player to create chances to sometimes finish when he needs to do in big games.”He’s not scared of anybody – I don’t think Real have yet to see the real Hazard, he’s not as sharp physically as he can be. That’s why I believe they will discover the real Hazard,” Wenger opined. last_img read more

East Bengal to pick up Indian Super League bid document

first_imgCity football giants East Bengal confirmed on Wednesday that they have sent their representative to pick up the Indian Super League (ISL) bid document.”Our representative has gone to pick up bid documents for the Indian Super League,” club general secretary Kalyan Mazumdar told IANS.Mohun Bagan General Secretary Anjan Mitra said they’re still to decide and the “discussions are on”.Football Sports Development Limited, the ISL organisers, invited bids on May 12 and the deadline for submitting is May 25 as a maximum of three teams would be up for grabs.Earlier, both traditional clubs had said they would not pay the franchise fee or play in any other venue than Kolkata if they are to participate in the ISL.last_img

5 Key Ways to Maximize Email Marketing Effectiveness [Data]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest blog post written by Hunter Boyle. He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits.We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing.And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships.When asked about their top email marketing priorities for 2012 in a recent MarketingSherpa survey of more than 2,700 email marketers, “delivering highly relevant content” ranked first among large and mid-sized companies (70% and 62% respectively), and second among small businesses (71%), surpassed only by “growing and retaining subscribers” — which, of course, largely depends on content also. This is great news, because it suggests that email will continue to improve in 2012.The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing:1. Approach List Building StrategicallyThere’s no shortage of tactics for growing email lists, but it’s all too easy to get caught up in them at the expense of a fully developed plan. Does your email strategy account for how and when to apply various tactics, when to test others, and a consistent process for analysis and adjustments? With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement.2. Set Clear Expectations for SubscribersAs marketers, we often don’t see the disconnect between our perception of how our offers are presented and how prospects see and understand them. In particular, short email forms that simply ask for name and email and offer little context or information about send frequency, specific content options, or address validation, tend to generate larger lists but include lower quality contacts. We may know what’s behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? That’s why it’s critical to set expectations with your potential subscribers so they know exactly what they’re signing up for and exactly what the value is.3. Segment Lists to Match Your PrioritiesWhether you’re segmenting lists based on behaviors such as opens, clicks, and downloads (or lack thereof); on stage in the sales cycle; or on more specific demographic data, the bottom line is that segmentation is a huge factor in establishing relevance. Matching segments to your organization’s ideal customer personas makes your content more engaging and your offers and campaigns more likely to succeed. So why are only about half of email marketers using these techniques regularly?4. Automate Your CampaignsThank you, welcome, and transactional emails are widely used by organizations of all sizes, but research shows a significant drop-off in other types of automated messages. Lead nurturing, drip campaigns, re-engagement campaigns, and auto-responders make it easier for marketers to create email series with the intent of building relationships; however, these types account for roughly one-third or fewer of the emails sent by survey respondents. If your content mix includes “evergreen” information such as how-to articles or training videos that won’t lose their news value, marketing automation is definitely an option worth exploring.5. Optimize and Test RegularlyTo quote the MarketingSherpa report, “Continuous experimentation is the quickest path to peak performance.” Yet only 28% of small businesses regularly test and optimize email messages. Mid-sized and larger organizations fared better, but still only around half test regularly. Deadlines and full workloads are a common culprit, but let’s say you run a test that yields an 18% lift in response — you’d probably find time to test more consistently next time, right? Interestingly, subject lines are among the most popular tests, yet they often produce the smallest gains compared to other areas such as landing pages and target audiences. Don’t be afraid to test various elements of your email marketing efforts to optimize email performance.The tips above are a starting point, but for more detailed charts from the survey plus recommendations and links to case studies, how-to articles, and online tools related to these five steps, you’ll want to get the complete special report ebook and email series. MarketingSherpa and AWeber are providing the series for free through December 31. Originally published Dec 14, 2011 8:00:00 PM, updated October 20 2016 Email Marketing Topics:last_img read more

How to Write a Blog Post Outline: A Simple Formula to Follow

first_imgHow to Create the Perfect Lead Gen TweetHow to choose the right imageCreating it on your own Finding images to use legally Optimizing the image for TwitterSizing images for TwitterTagging people in imagesUsing Photo Collages Measuring Your Strategy’s SuccessWhat results they should expect to get How to Write a Blog Post How to Create the Perfect Lead Gen TweetHow long their tweet should be with the image in itHow to actually upload an image to Twitter (This is a pretty basic step that someone would already know if they’re reading this post.)What sizes they need to make imagesHow they can create images on their ownWhere they can find images to use legally What sets a good image apart from a bad one on TwitterShould you tag people in imagesShould you use photo collagesWhat colors you should use to stand out (Don’t believe there’s hard data on this, just speculation. Let’s cut it.) 4) Add more takeaways to some sections. At this point, you should have a pretty weird looking outline. Mine is. Some sections have lots of little bullet points, others have only a few, and others have nothing. Now’s the time to fill in the holes. What did you miss in your initial brainstorm? Thinking about what’s missing is always hard, but it will help improve your final post significantly. Don’t forget to beef up your intro here, too. Have a great point you think would set the stage for the article? Add a little reminder below that section so you don’t forget it. Below shows how my outline’s evolved. I italicized all the things I added, and the outline is becoming closer and closer to being a post:IntroImages work really well on Twitter (find study) Measuring Your Strategy’s SuccessWhich metrics to look atHow to find them in your analyticsHow to adjust your strategy to get better results How to Create the Perfect Lead Gen TweetHow to choose the right imageCreating it on your own Finding images to use legally Optimizing the image for TwitterSizing images for TwitterTagging people in imagesUsing Photo Collageshttp://blog.hubspot.com/marketing/twitter-photo-collages-ideas-list  Crafting a Twitter Image Lead Gen StrategyHow they can generate a lead on TwitterHow often they should tweet images Measuring Your Strategy’s SuccessWhat results they should expect to get (The study in the first part should cover this bullet point.)Which metrics to look atHow to find them in your analyticsHow to adjust the above to get better results Crafting a Twitter Image Lead Gen StrategyHow to generate a lead on TwitterHow lead generation fits in with the rest of your Twitter strategy How to Create the Perfect Lead Gen TweetHow to choose the right imageCreating it on your own Finding images to use legally Measuring Your Strategy’s SuccessWhat results they should expect to getWhich metrics to look atHow to find them in your analyticsHow to adjust the above to get better results Optimizing the rest of your tweetHow long the tweet should be with the image in Optimizing the rest of your tweetHow long the tweet should be with the image in Crafting a Twitter Image Lead Gen StrategyHow to generate a lead on TwitterHow lead generation fits in with the rest of your Twitter strategyReference Anchorman line: “Come and see how good I look.” 7) If any details come to you that you don’t want to forget, add them in. Last, but certainly not least, spruce up the outline with anything you don’t want to forget while writing. Maybe you’re writing the post right away — or maybe you won’t have time to actually start for a few more days. Regardless, having these details in your outline will make sure you’re not missing a thing. I do this often if I think of a terrible pun or pop culture reference while outlining … and trust me, that’s something I definitely wouldn’t want to forget. ;)Here’s my final outline: IntroImages tend to work really well on Twitter (http://blog.hubspot.com/marketing/tweet-images-improve-lead-gen-ht)center_img Topics: Crafting a Twitter Image Lead Gen StrategyHow to generate a lead on TwitterHow lead generation fits in with the rest of your Twitter strategy Optimizing the image for TwitterSizing images for TwitterTagging people in imagesUsing Photo Collageshttp://blog.hubspot.com/marketing/twitter-photo-collages-ideas-list  Measuring Your Strategy’s SuccessWhich metrics to look atHow to find them in your analyticsHow to adjust your strategy to get better results Measuring Your Strategy’s SuccessWhich metrics to look atHow to find them in your analyticsHow to adjust your strategy to get better results How to Create the Perfect Lead Gen TweetHow long their tweet should be with the image in itHow to actually upload an image to TwitterWhat sizes they need to make imagesHow they can create images on their ownWhere they can find images to use legally What sets a good image apart from a bad one on TwitterShould you tag people in imagesShould you use photo collagesWhat colors you should use to stand out Optimizing the rest of your tweetHow long the tweet should be with the image in What makes a blog post bad?There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability. The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next and then circles around again for a split second to the first idea, then back to the fourth, and so on. Or the post reads like a stream of consciousness — but it wasn’t a stylistic choice. Luckily, you have a simple solution. Before diving headfirst into writing your post, you can create an outline. I’m not talking about jotting down a few quick bullet points — even experienced writers can go astray with just a few talking points. I’m talking a fully fleshed-out outline with enough details that make it virtually impossible for your writing to go off the deep end. And it’s pretty easy to do.Download Now: 6 Free Blog Post TemplatesBelow is my method for outlining posts and organizing my thoughts. You may prefer to switch up some of the steps depending on your writing style, but your end goal should always be to get an outline detailed enough that its result is a cohesive, logical piece. Here’s one way you can do that. 1) Nail your working title.This is the most important step of this entire process. You want to have a clear understanding of what you’re going to write before you start outlining. My colleague Corey wrote an awesome post about how to pick a great working title. Go read it, now. I won’t go too much into the weeds here (that’s why you should read her post), but a great working title is specific. It’s “How to Use Images to Generate Leads on Twitter,” not ” Twitter lead generation.”Spend time getting your working title to something specific and easy to tackle in a blog post format — but don’t waste time getting nitpicky. You can refine your title later. The goal here is to have a title that gives you a very clear idea of what the whole piece is about. You can make it sound catchy later.  2) Write down as many distinct takeaways from the article as you can.Next, you get to brain dump. Write down all the things you want your readers to get out of the article. These won’t always be the main sections of your article — it’s just all the things you want your readers to know by the end of reading your post.This is the only time in the whole process you’re not worried about organization — just let your ideas flow naturally. You need to get out all of your wild and crazy ideas now so they won’t muck up your post later in the process.Let’s use the previous example to show you what I mean. If my working title was “How to Use Images to Generate Leads on Twitter,” I’d probably want readers to know:What sets a good image apart from a bad one on TwitterWhere they can find images to use legally How they can create images on their ownWhat sizes they need to make imagesHow often they should tweet imagesHow to actually upload an image to TwitterHow they can generate a lead on TwitterHow long their tweet should be with the image in itWhat results they should expect to get Notice how these are really unfiltered and all over the place. That’s okay. We’ll wrangle it all in in the next step.3) Break up those takeaways into larger sections.Now, we’ll take that jumble of ideas and place them into overarching sections. Think of it like sorting laundry — each thought belongs to a different pile. From your brainstorm, you should come up with a few big themes. Sometimes, one of your brainstorming bullets will be a theme in itself, but usually several bullets will fall under one overarching theme. You may also realize that there’s a theme that you may not have any bullets for, but the post definitely calls for it. Lots of people recommend sticking to 3-4 larger sections, but it really depends on what type of post you’re writing. If you’re writing something that’s long and comprehensive, you might need more. If it’s a quick post, fewer sections would be ideal. But if you need a benchmark, 3-4 sections are fine. So if we’re writing that post about generating leads on Twitter using images, we’d bucket my ideas into the following buckets:IntroCrafting a Twitter Image Lead Gen StrategyHow they can generate a lead on TwitterHow often they should tweet images Crafting a Twitter Image Lead Gen StrategyHow to generate a lead on TwitterHow often they should tweet images Essentially, you’re re-doing the second step, but in a more controlled, organized manner.5) Revise, remove, and reorganize details in each section.Now comes the fun part: editing your outline. You’ve already done the hard part of actually thinking of your ideas. Now, you’re tightening up your outline to include only the most relevant information, revising the sub-bullets to actually make sense, and reorganizing the sub-bullets to tell the most logical story.First, let me show you what I’d cut — shown in bold. IntroImages work really well on Twitter (find study) How to Create the Perfect Lead Gen TweetHow long their tweet should be with the image in itHow to actually upload an image to TwitterWhat sizes they need to make imagesHow they can create images on their ownWhere they can find images to use legally What sets a good image apart from a bad one on Twitter And that’s it! Once you have a solid outline, writing the actual post should be a breeze. Do you outline your posts before writing? What else do you include? Originally published May 5, 2014 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ta-da! A much more comprehensive outline that makes your post easy to write.6) Include links to your examples and/or data.This is purely a time-saving trick. After you’ve fully fleshed out and then trimmed your outline, you should look for examples and data to support these claims. Once you find a source to support your arguments, just add them as a note underneath the section — that way, when you go to write it, it’s all organized for you.  Here’s what my outline morphed into. I grabbed the link for the Twitter study I wanted to reference in the intro and added a reference to an article we’ve written on Twitter collages.IntroImages tend to work really well on Twitter (http://blog.hubspot.com/marketing/tweet-images-improve-lead-gen-ht) I cut things usually because the sub-bullet didn’t add value to the post or the reader would already know it. That’s a pretty good benchmark to remember if you’re not sure whether to cut something. Next, we’ll reorganize the remainder of the sub-bullets and rework them to sound like actual takeaways. We’ll also turn some of the sub-bullets into sub-sub-bullets. Here’s what this outline looks like now:IntroImages tend to work really well on Twitter (find study)last_img read more

How to Structure a Marketing Team of Any Size

first_imgA few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones.The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. This subject clearly struck a nerve with the audience in the room, so I’d like to address it here in more depth. (I also recently hosted a webinar on this topic — click here to watch the recording.)When it comes time to adding headcount to your team, marketing leaders want to know which specialties they should hire for — and, more importantly, in what order they should hire them.The question of who to hire next requires you to first take a look at your current team. Try placing each member of your team into the first three stages in the inbound marketing methodology: attract, convert, close. Here’s an idea of which roles belong where:Attract: Your content writers, designers, SEO specialists, and social media managers.Convert: Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing.Close: Your sales enablement marketers helping the sales team close opportunities.Once you’ve categorized each person, you’ll have a better idea of which parts of the funnel you have been prioritizing when hiring. Next, compare your current team distribution to how you should organize a team of your size (this is that slide from my INBOUND presentation I mentioned earlier):Notice how many fall under the “attract” bucket. Chances are this isn’t what your team looks like right now.The biggest mistake I see marketing leaders make is over-investing in marketers who specialize in the bottom of the funnel. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. An increase of twice as many leads means twice as many quality leads — as long as you have software that lets you filter those incoming leads efficiently. That’s how you build a successful sales and marketing machine.So if your team has three people on email marketing but only one content creator — who probably also runs social media and puts together design hacks on the side — then you’re not investing enough headcount in the “attract” stage. Your next hires should be top-of-the-funnel marketers. The more helpful and compelling content your team produces, the more effective you will be at driving traffic to your website and building a base of loyal followers and fans who eventually convert into customers.No matter how small your marketing team is, build your “attract” team first and fastest. The long-term payoff of content is enormous. I promise you’ll kick yourself later if you aren’t investing in content now, for the same reasons you’d kick yourself for not contributing to your retirement fund until you’re 40.Watch my on-demand webinar “Building and Scaling an Inbound Marketing Team” to learn more about structuring and growing your organization at every stage. Marketing and Sales Alignment Topics: Originally published Nov 17, 2014 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

13 Productivity Tips for the Busy Professional [Infographic]

first_imgWe’ve all been there. It’s 5 p.m. on a Friday. You desperately want to start your weekend … but you have that incredibly important project you still need to finish up. You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day?Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working.But there’s no one formula to unlocking your productivity. Some people are great at working a strict 9-5 schedule. Others are better off sleeping late and working into the evening.To help you get some ideas for ways to be more productive, we put together the infographic below with some tips for improving your time management, finding more energy to be more productive, using your space to increase your productivity, and finding apps to improve and automate your work life.But remember: Productivity is all about striking a balance. No one method of organization or app is going to be a best fit for everyone. You just need to find the right balance of tricks for you to more easily manage your workload.So check out the infographic below to uncover these tips, and be one step closer to getting out on time at the end of the week.  SaveSaveShare This Image on Your Site read more

How to Live Stream Successfully: A Preparation Checklist for Marketers

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just click “insert media,” paste the link you copied from the Watch Page, and you’re done.If embedding isn’t an option, you can still just put a link there — the embed code just creates a seamless design that you can place right on your thank-you page. Either way, be sure to use the thank-you page as a place to remind your attendees of the date and time of the event.There’s also the option to make your YouTube Live Event completely open to the public. That’s a good option, Conley says, for a major event that you “want anyone and everyone to be able to find.” But if you make your stream public, she points out, make sure you use the event to promote gated content you want your audience to download.“An image CTA would do,” she notes, as would holding up clearly-printed short links throughout the stream. (Make sure you have those printed out in advance!) In the image above, you’ll also see that you can add a message to your video — you can mention your gated content there, too. FacebookFacebook Live has been making quite a few headlines lately, and businesses stand to benefit from it — the average time spent watching Facebook Live video is three times more than the pre-recorded kind.This platform is a good choice if you want to use your live stream to generate buzz. In fact, because these videos have been so popular, Facebook is making them appear higher up in people’s News Feeds while streaming live.Even without pre-registration, you can definitely promote streams on this platform in advance, which we’ll touch on later. In the meantime, if you haven’t used it before, check out my colleague Lindsay Kolowich’s overview of Facebook Live.The live streaming options certainly don’t end there — major brands have also used platforms like Periscope, Livestream, and Ustream. They all have their own sets of features and advantages, so definitely take the time to look into which one best suits your needs.3) Choose your equipment.When it comes to the actual hardware required for your live stream, some of it is fairly intuitive: A camera is pretty standard, for example, or a device with one installed (like a laptop or phone).But if you do use your phone, Conley says, be sure to use a tripod. “There’s nothing worse than recording a Facebook Live and having your arm start to fall asleep five minutes into the recording,” she advises. “Use a phone tripod to give your live streaming a professional look.”Consider how professional you want your sound quality to be, too. Your camera might have its own microphone, but if your setting is more prone to noise, body mics might not be a bad idea, either.And when you’re using an external camera, says Hunersen, you’ll also need some sort of encoding software (Facebook has a great step-by-step guide to that). That’s what converts the camera footage into a format that your streaming platform understands and can broadcast to viewers. The software you use might depend on your budget, but to get started, check out this one from Adobe.Also, think about setting up a professional backdrop, like one with your logo. That can help to brand your videos and give them some visual consistency, which is a particularly good practice if you plan to do a lot of live streaming in the future.Want to take that a step further? “Set up a makeshift studio in your office to speed up the prep time for all of your future recordings,” Conley says. “A beautiful, branded backdrop could be just what your Facebook Live needs to help grab the attention of someone quickly scrolling through their News Feed.”4) Promote your live stream.Congratulations! You’ve now completed a lot of the major planning and setup for your live stream. Now, how do you get people to watch it?As we’ve covered, using a landing page is a good way to get enrollment on a platform like Hangouts On Air (or, as of September 12th, YouTube Live). Here’s an example of how we recently used one at HubSpot:There’s a clear CTA here — “View The Video” — which, when clicked, takes the visitor to a registration form. (And check out this rundown of which channels drive the best conversion rates — it’s got some tips on getting people to your landing page in the first place.)Once someone fills out the form on your landing page, it should lead them to a thank-you page, where you can share some promotional information about the live stream.HubSpot’s Co-Marketing Demand Generation Manager, Christine White, suggests creating a “Next Steps” section here with actionable items like “add this event to your calendar” and “check back here on [the date of your event],” to remind viewers that’s where they’ll go to view the live stream.And once you have contact information for your registrants, Conley reminds us, “you can email the people on that list on the day of, and remind them when it’s going to go live.”But to promote your Facebook Live stream, says Conley, “It’s really about doing a social image and spreading the word that you are going live at a specific time.”Don’t rule out using social media to promote live streams on other platforms, too. Some of them, like YouTube, allow you to link your social accounts and push content in multiple places. And if your guests are active on social media, leverage that — include links to their handles in any related content, and ask them to promote the event with their own networks.5) Do a dry run.There’s a reason why we do dress rehearsals. When I was in a high school show choir — a humiliating but factual piece of history — it was to make sure I didn’t trip over my dance partner in high-heeled tap shoes.In the world of live streaming, though, we do dry runs to avoid more technical, but equally embarrassing missteps. Improv can be hilarious, but not when it means you’re verbally unprepared, or your equipment stops working and you don’t have a backup plan.6) Prep any guest speakers.Is there anything worse than a moment of awkward, dumbfounded silence?As part of your dry run, make sure your guests are prepared for any questions they might be asked. Don’t over-rehearse, but do what you can to prevent catching them off-guard.“It may help to give some questions in advance to a potential guest,” says Hunersen, “but save some follow-up or in depth questions for on-air, so that you’re able to let them be both prepared and react in the moment.”7) Test your audio and internet connection.You might want people to talk about your live stream, but not if all they’re going to say is, “We can’t hear you.” Make sure all of your audio equipment is working — both during your dry run and on the day of the stream. Having an extra microphone and batteries on hand probably won’t hurt, either.Make sure your network can handle a live stream, too. If you’re streaming high quality video, for example, you’ll need both a wire connection and a 3G/4G wireless connection, according to Cleeng.In other words, make sure your WiFi is working, but also, “grab an ethernet cord,” says Conley. “One thing you can’t help is if your internet connection unexpectedly goes out.”We know — even the sound of “ethernet” seems terribly old school. But if your WiFi suddenly drops, you’ll be glad you busted that cord out of storage.8) Set up social media monitoring.One great thing about live streaming is your audience’s ability to join the conversation and comment in real time. But try watching any Facebook Live feed, and you’ll see that the comments roll in fast. So while it’s awesome to invite and answer viewer questions  — especially if you personalize your responses — it can be overwhelming.That’s why it’s a great idea to dedicate someone to monitoring social media, comments, and questions during the live feed.That task can made a bit easier with something like a branded hashtag created specifically for this live stream. For platforms with built-in comment feeds, for example, you can ask your viewers to preface any questions with it — that can help qualify what needs to be answered.You could even take that a step further and use the hashtag throughout the planning process, making sure to include it on your landing page, thank-you page, and promotional messages leading up to the event. That helps to create buzz around the live stream. And if you use HubSpot’s Social Inbox, here’s a great place to take advantage of its monitoring feature, which lets you prioritize and reply to social messages based on things like keywords or hashtags. After Your Live StreamIt’s always nice to follow up with your attendees after your live stream has ended. Thank them for their time, give them a head’s up about your next event, and invite them to download a piece of relevant content. If you’ve followed these steps, you’ve probably done a great job of using your live stream to generate leads — so keep up the momentum and nurture them. Have you experimented with live streaming? What have you learned? Share your tips in the comments below. Originally published Aug 30, 2016 8:00:00 AM, updated July 28 2017 Raise your hand if you’d rather watch a video to learn something new than read about it.Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)Download our free guide to learn how to use Facebook Live for your business.But if you’re not sure where to begin, fear not — we’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights. Instead, we’ve come up with a comprehensive checklist to help you plan your first — or next — live stream. How Live Streaming WorksLive streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video.Brands use live streaming for a few different reasons, but according to a Brandlive survey, 71% of businesses use it to more authentically interact with an audience. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization’s name, all in real time.Live streaming can be used for a number of different event types, as well. Everyone from the White House, to fashion houses, to chefs have live streamed videos of economy briefings, runway shows, and cooking demos, respectively. Here at HubSpot, we’ve used it for things like interviews with thought leaders. So feel free to be creative — just make sure you’ve got your bases covered.How to Live Stream Successfully: A Preparation Checklist for Marketers1) Plan your live stream like you would any other event.Think about some of the most popular talk shows. Can you imagine if the guests, sets, lighting and schedules for something like “The Tonight Show” weren’t planned in advance? To say the least, it might be chaotic.You’ll want to put the same thought and due diligence into your live stream that you’d put into an in-person event of its kind. And you’ll want to have your goals in mind as you begin to make those plans; those will dictate a lot of the logistics.WhoKnowing your target audience will determine a few pieces of the planning process. If it includes an international population, that should factor into the date and time of your stream — be sure to think about time zones or holidays that might not be top-of-mind in your home country.WhatThen, think of what category your live stream falls into, and create a title for your event. In case you don’t find any of the above examples fitting to your business, we’ve got some ideas for ways businesses can use live videos.HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance.“Decide important points or stats to hit,” she says. And if you’re going to feature guests, “designate a moderator/host who can make sure these points are hit and can wrap up the conversation if necessary.”WhereThe platform you use — which we’ll get to in a bit — can also be dependent on who you want to view the stream. Different audiences use different channels, so you’ll want to pick the one that’s most likely to draw the crowd you want.Finally, pick an optimal location from which you’ll broadcast your stream. A poor quality video can make someone 62% more likely to have a negative perception of the brand that produced it — so make sure your setting is conducive to a positive viewing experience. Does it have good lighting? Is it prone to a lot of noise? Is there a chance that your dog walker will barge in yelling, “Who’s a good boy?” loud enough for the entire audience to hear? (Not that that’s happened to me.)Think of these contingencies, then pick a streaming venue that insulates you from them.2) Choose your platform.Here’s where you’ll really need to have your goals in mind, since different platforms can achieve different things.YouTube LiveYouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. “Registrants and attendees.”So, if you’re looking to generate leads — which 57% of marketing professionals are using video to do — YouTube Live is one of the best platforms to use.Here’s how that works. First, if you don’t have one already, you’ll need to create an account on Google, which you’ll then use to create one on YouTube.Once that’s done, you can use YouTube’s Live Streaming Events dashboard to schedule a future stream — just click on “Enable live streaming,” if you haven’t already set it up.Then, click “schedule a new event.”You’ll need to indicate if you want your event to be public or private — here’s where you’ll decide how you want to use your live stream to generate leads.In the image above, I’ve selected “unlisted.” That option accomplishes two things:I’ll be able to generate a link that attendees will get only after they fill out a registration form.It won’t stream directly onto my YouTube page.You also have the option of choosing which type of live stream you want to use:QuickCustomCustom is a better option if you want to get more advanced and have more control over the technology. It lets you use more than one camera, choose your own ingestion bitrate and resolution, and use your own preferred encoding equipment (there’s a pretty good breakdown of your options here).We’ll talk more about encoding later, but for the purposes of this blog, we’ll be working with the quick option. Quick uses the Google Hangouts On Air technology, which is probably better if you don’t want to get too technically advanced. It lets you use your computer’s camera and microphone, though you do have the option of using an external camera, if you want.Once you’ve added some tags that describe what your event is about, click “Create Event.”You’ll be taken to your events page — any live streams that you’ve scheduled will be listed here. It’s also where you’ll get that link to keep behind the form on your landing page. First, click on the title of the stream.The image above shows your Watch Page, which is the place where your stream will broadcast. Click “share,” and that will generate your event’s URL — as I mentioned above, you can keep that behind a landing page where attendees fill out a form to register.Conley says that, generally, this type of live stream is embedded on a thank-you page behind a landing page form. But with this platform, that’s a little trickier — YouTube doesn’t generate embed codes for live streams unless you have an approved AdSense account linked to your YouTube account.But fear not — if you use the HubSpot COS, all you’ll need is the link, and the system will generate the embed code for you.center_img Topics: Live Streaminglast_img read more

Social Media Marketing: The Ultimate Guide

first_img Social Media Marketing 2. Determine which social platforms you’ll market on.As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. There’s not necessarily a right or wrong answer when it comes to which social channels your business should use — it’s more about the needs of your target audience and where they tend to spend their time.“It’s important to be where your audience of potential customers is today, and where they might be tomorrow. It’s better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpotFor example, if you are going for that target audience of athleisure-loving millennials, you may want to focus the majority of your social media efforts on Instagram — this is because millennials cover the largest portion of users on the platform.Featured ResourcesA Marketer’s Guide to Snapchat for Business50 Facebook Ad Examples We Actually ClickedYouTube for Business: A 30-Day Roadmap for GrowthHow to Use Twitter for Business (+ Follower Tracking Template)12 Pinterest Templates for Business3. Create unique and engaging content.With the billions of social media users around the globe, there’s no question that at least some of your followers — or the people browsing your profile — have also seen your competitor’s content or that of other businesses in your industry. That’s why you must have engaging social media content that stands out and provides viewers with a reason to click that “Follow” button and interact with your brand.To help you get creative, consider the content your competitors are sharing and how you can uniquely promote your products. Also, take advantage of the features offered by the platform you’re using. For example, you can create live videos on Facebook to share the latest details about a product launch or conduct a giveaway.Lastly, use your current customers and promoters to help you generate content. You can do this by re-posting their content or encouraging them to use a hashtag to share their own experiences and pictures with your products (similar to Frye’s Instagram hashtag that I mentioned earlier).4. Organize a schedule for your posts.One of the easiest ways to ensure your content is shared as planned is to use a social media management solution. These tools allow you to write captions, prepare pictures and videos, and schedule posts in advance. They also automatically share your content on schedule and monitor all post interactions and engagement for you. Social media management solutions save you time and allow you to focus on your other tasks.There are a number of solution options available — here are a few examples.1) HubSpotHubSpot offers a social media tool — as part of the marketing software — to help you publish and monitor your content and create real connections with your followers. You can schedule and publish your content in advance and compare in-depth reports on your posts’ engagement to understand the performance of various platforms, types of content, and posting times.2) Sprout SocialSprout Social is a social media marketing and management solution designed to help your team organize and plan content creation, manage campaigns, understand engagement, and review content reports and analysis.3) HootsuiteHootsuite is a social media management platform for finding, scheduling, managing, and reporting on your content. You can schedule posts in advance on all of your channels at once and measure your ROI with comprehensive content analysis.How often should you post on social media?Now, you might be wondering how often you should post content on your social media channels.As a rule of thumb, you should only post on social when you have quality content to share. Meaning, there’s a reason you’re posting the content. This is how you’ll strike the right balance when it comes to your posting frequency. If you post too infrequently, you’re bound to be forgotten by your followers. If you post too frequently, you’ll likely become annoying to your followers. Both situations could potentially lead to a loss in followers and a decrease in engagement.To avoid this, there are plenty of studies and resources available explaining social media post frequency standards by industry and platform for you to follow. Every business is different, so find what works for your audience. Then, you can begin experimenting with more or fewer posts, as well as other factors such as the time of day you’re posting on social, to determine what provides the highest level of engagement.5. Analyze your impact and results.One of the most important aspects of social media marketing is ensuring your efforts are successful in helping you meet your goals. To determine this, you’ll need to keep track of all of your posts, on every channel. You can do this by reviewing and managing your social media metrics.Social Media MetricsSocial media metrics are data related to the success of your posts and your impact on your audience and customers on various platforms. These metrics may include data about your level of engagement, likes, follows, shares, and all other interactions on each platform.Here are 10 of the most important metrics for you to track:Engagement: This includes clicks, comments, likes, and replies on your social media posts. There are also platform-specific types of engagement such as “Saved” posts on Instagram and “Pinned” posts on Pinterest.Reach: The number of people who have seen any content associated with your page or profile is your reach.Followers: This is the number of people you have on your profile who have clicked your “Follow” button and see your content in their feeds regularly.Impressions: This is the number of times a post from your profile or page is seen, whether or not your audience members click on it. This is often what happens when someone is scrolling through their newsfeed, but not clicking on anything.Video views: On Facebook, Snapchat, Instagram, or any other social channel with video capabilities, this is the number of views each gets.Profile visits: The number of people who have opened your social media page is your number of profile visits.Mentions: This is the number of times your profile has been mentioned by audience members in their posts.Tags: This is when your audience adds the name of your company’s profile or your hashtag to another post.Reposts: This is when a member of your audience posts a piece of your content on their profile.Shares: These are the posts your followers and audience take from your profile and share with their network.You can influence all of these metrics, increase your social following, and improve overall engagement on your profile by using the same tactics you would to generate leads and boost conversions. You can also interact with your followers more frequently by talking to them, tagging them in content, responding to their questions, liking their posts, encouraging them to use your hashtags, and share your content (and you can also repost user-generated content).How to Measure Social Media MetricsYou can review social media metrics in a variety of ways, For example, you can use the analytics tools built into the various platforms you use. Here are a few examples:Twitter AnalyticsFacebook AnalyticsInstagram InsightsYou might also choose to use an analytics and tracking tool such as Google Analytics. This is a great option if you want to track your social media and website metrics. Lastly, many social media scheduling solutions — as we reviewed earlier — have monitoring and tracking features automatically built in. All of these metrics tracking tools will give you a better understanding of what your followers and audience respond well to and what you should consider modifying to improve engagement.Now that we’ve reviewed the benefits of social media marketing and how to build your strategy, let’s talk about the various resources available to help you along the way.Social Media Marketing ResourcesThere are a plethora of social media marketing resources you can use to build a social strategy for your company. You’re bound to feel more confident about working on your company’s social media marketing initiative with the help of the following courses, training, and books.Social Media Marketing Courses and TrainingHere are three ways to earn an education in the field of social media marketing if you feel it’s necessary for your specific business situation.1. Earn a degree.Although there isn’t necessarily a “social media marketing degree” for undergraduates, there are online courses offered at a number of different schools and institutions you can take to earn a certificate, MicroMaster’s or master’s degree in the field.2. Use an online learning website.Lynda is another great educational resource. This online learning website offers training, tutorials, and courses on a wide variety of topics within the field of social media marketing.3. Earn a certificate administered by a company.You might choose to earn a certificate from a company — such as HubSpot’s social media certification. This free certification teaches you how to engage with your customers and improve conversions. You’ll also get a better understanding of how to develop your strategy, extend your reach, and measure your social media ROI.Social Media Marketing BooksReading relevant content about social media marketing is another great way to learn more about the field. Here are a few examples of some highly-regarded books on the topic.1. Likable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook by Dave KerpenThis New York Times Bestseller covers the reasons why being likable and engaging with followers on social media is one of the most powerful ways to grow your base of customers and promoters. The book teaches you how to make impactful content for your followers to interact with and share with their networks. Author Dave Kerpen also describes why you need to ensure you’re consistently delighting your followers to avoid losing them at any point in time.2. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary VaynerchukAccording to author Gary Vaynerchuk, the key to social media marketing success isn’t about pushing out a lot of content — it’s about pushing out specific content tailored towards your target audience and using the right platform to do so.In his book, Vaynerchuk covers how to do this as well as connect with your followers and customers on a deeper level through social media. You’ll learn how to create memorable and unique content that stands out in comparison to competition’s content.3. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp BodnarHubSpot’s CMO, Kipp Bodnar, writes about the ways B2B businesses can generate more leads and conversions through social media marketing. There are actionable methods you can take to increase your base of followers and drive leads as well as understand the ROI of various B2B social media marketing strategies.Start Marketing on Social MediaConsidering there are billions of people on social media today, it’s easy to see why so many businesses and marketers use the channel to promote their products and engage with customers.Although determining your company’s social media course of action may seem daunting, you can avoid feeling overwhelmed by understanding social media marketing trends and using some of the many resources available about the topic. So, start working on your business’ social media marketing strategy today to increase your number of followers, improve engagement, and boost conversions.Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness. Social Media Marketing Resources Benefits of Social Media Marketing As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page.Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product.Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products.But why is social media marketing so important? Why should you spend time creating social media accounts for your business? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing.Download Now: Free Social Media Calendar Template Don’t forget to share this post! Create a Social Media Marketing Strategy Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on.Before we dig deeper into social media marketing, let’s segment the strategy by platform.FacebookUsers: 2.2 billionAudience: Generation X and millennialsIndustry impact: B2CBest for: Brand awareness; advertisingTwitterUsers: 335 billionAudience: Primarily millennialsIndustry impact: B2B and B2CBest for: Public relations; customer serviceInstagramUsers: One billionAudience: Primarily millennialsIndustry impact: B2CBest for: Natural-looking media, behind-the-scenes, and user-generated content; advertisingLinkedInUsers: 645 millionAudience: Baby boomers, Generation X, and millennialsIndustry impact: B2BBest for: B2B relationships, business development, and employment marketingYouTubeUsers: 1.9 billionAudience: Millennials, closely followed by Generation ZIndustry impact: B2CBest for: Brand awareness; entertainment, and how-to videosSnapchatUsers: 300 millionAudience: Primarily Generation ZIndustry impact: B2CBest for: Brand awareness; advertisingPinterestUsers: 250 millionAudience: Primarily older millennials and younger baby boomersIndustry impact: B2CBest for: Visual advertising; inspirationNow that we’ve detailed the fundamentals of each social media network, let’s discuss why social media marketing is beneficial for your business.Benefits of Social Media MarketingThere are a variety of reasons why your company should use social media marketing. We’ve created a list of the four most beneficial reasons to consider.Let’s dive in.1. Increase Brand AwarenessIn 2018, there were over 3.2 billion people on social media globally. Due to the sheer amount of people on social media, you can see why ensuring your business is sharing content related to your products as well as details about your company via a platform or two has the potential to help you improve brand awareness.In fact, social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site. You can do this by including direct links to your website in your profile, bio, and posts.Featured ResourceHow to Build a Brand for Your Company Let’s cover these steps in more detail so you can begin applying them to your business.1. Research your buyer personas and audience.The first step to creating a social media marketing strategy is to determine who your buyer personas and audience are so you can target their needs and interests appropriately. To do this, think about the people you’re trying to reach and why, and how you would classify them as a group. For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure.By considering your buyer personas and audience, you’ll then be able to determine what content will attract the type followers and customers you hope to gain and how you can create engaging content to keep your followers interested.Featured ResourceBuyer Persona TemplatesMake My Persona Tool What Is Social Media Marketing? Research your buyer personas and audienceDetermine which social platforms you’ll market onCreate unique and engaging contentOrganize a schedule for your postsAnalyze your impact and results 2. Generate Leads and Boost ConversionsPromoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.Here are some examples of ways you can use social media to generate more leads.Create contests for your visitors and followers to participate in on your social media profiles. Include links to your website and offers in the bio sections of your profiles.Host live videos to make announcements about products and provide updates or details about exciting news at your company.Implement a social media marketing campaign on one of your channels.Sell your products through your social profiles. For example, you can enable Facebook’s Shop Section or Instagram’s Shopping feature on your profiles. These features allow your visitors and followers to click on products you’ve shared in posts to view information such as price, material, and size. Then, visitors can easily proceed to checkout through the platform and buy the product directly from you.3. Foster Relationships With CustomersBy connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business. You can do this by interacting with them on your posts, responding to their questions and comments, and providing them with any help they may need.You can also ask your followers questions about your products, their pain points, or create giveaways to help you build trust and show them how much you value their input and support.4. Learn From CompetitorsSocial media is a great way to keep tabs on your competitors — whether that’s in reference to their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers.Social media allows you to get a look at what is and isn’t working for your competition, and therefore helps you decide what should or shouldn’t change in terms of your company’s approach. Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.Learn how to conduct a competitive analysis to discover how you can beat the competition.Now, let’s talk strategy — there are five steps to ensure your social media marketing plan is sustainable and positively impacts your business. Originally published Oct 28, 2019 8:51:00 AM, updated October 28 2019 How to Create a Social Media Marketing Strategy Topics: Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness. What is social media marketing?last_img read more

Legacy of a reformer

first_imgIn the middle of the dinner, Jaitley quietly convinced Prime Minister Narendra Modi for JDU’s re-induction into the National Democratic Alliance (NDA). As one JDU leader said, only Jaitley could have managed this in the course of a dinner.Jaitley developed strong bonds with leaders across parties. And that made him a huge asset in BJP otherwise a cadre-based party with a conservative outlook.He opted out of the Narendra Modi government’s second term because of his declining health. He was detected with non-malignant tissue growth in January and went under the knife at a cancer hospital in New York, but apparently the infection spread. This proved fatal on August 24 and he died weeks after his contemporary and friend Sushma Swaraj breathed her last. His biggest regret was that health failed him when he was at the peak of his career.INDELIBLE MARK ON BUSINESS AND ECONOMYBy the time Jaitley opted out of government, he had already left an indelible mark on India’s business and economic landscape, having ushered in path-breaking reforms as Union Finance Minister.According to Sushil Kumar Modi, implementing GST would not have been possible without Jaitley’s persistence and persuasive skills. Rapid introduction of the Insolvency & Bankruptcy Code, a bank account for every Indian (Pradhan Mantri Jan Dhan Yojana) and subsequent aggressive rollout of Direct Benefit Transfer as well as Aadhaar will remain his lasting legacies.Towards the end of his tenure he backed consolidation of PSBs to emerge from the NPA crisis as well as the Rs 2.11 lakh crore bank recapitalisation plan. During the Vajpayee government, he was minister of state (MoS) with independent charge of the Information and Broadcasting Ministry. He was later appointed the Minister of Law and Justice. During UPA-2, Jaitley performed the role of the Leader of Opposition in the Rajya Sabha with aplomb. After Narendra Modi-led BJP’s thumping victory in the 2014 Lok Sabha elections, Jaitley was entrusted with the Ministry of Finance, Corporate Affairs, Defence as well as Information and Broadcasting.advertisementTHE DEAL-MAKERJaitley had mastered the art of making friends and nurturing friendships. This quality of his helped the BJP stitch together NDA time and again in the past two decades. In 2013, Nitish had quit the alliance after the then Chief Minister of Gujarat Narendra Modi was anointed as BJP’s prime ministerial candidate. But he stayed in touch with Jaitley, his friend since the days of their student politics.Jaitley remained a go-to man for BJP from defending the government on legislative matters to stitching together a national consensus amongst states for reforms. A top Congress leader says that during UPA regime, as Leader of Opposition, Jaitley reached out to them, helping the then government pass several critical bills in the Upper House.His contemporaries in the party complained that he had more friends outside the party. He never hid that. Jaitley’s living room at New Delhi’s upmarket Kailash Colony has portraits of his two late friends Madhavrao Scindia and Lalit Suri, hotelier-cum-politician.THE LODHI GARDEN DURBARThe famous morning walkers’ durbar at Delhi’s Lodhi Garden, a park spread across 15th-century tombs, is where journalists, lobbyists, and his friends used to gather to chat with him. He would love to have sessions to stay at the top of the game. This habit continued till doctors told him not to meet many people.Jaitley was BJP’s man at Lutyens. He did his Bachelors in Commerce from Shri Ram College of Commerce in 1973 and joined the Faculty of Law, Delhi University.This was the time when RSS’s affiliate Akhil Bharatiya Vidhyarthi Parishad (ABVP) was looking for bright Hindi- speaking students to expand their base. President of ABVP’s Hindu College unit Hardeep Singh Puri identified Jaitley and pushed his candidature for University’s student union as an ABVP candidate. Jaitley won.As one of his friends remembers, Jaitley had a knack for hitting the right nerve and building a conversation. These made him almost indispensable in the administration of sports (cricket, hockey and other Olympic games), lawyers’ groups, Bollywood, journalists, corporate houses.MODI’S COMRADE-IN-CHIEFJust a day before PM Modi had to take oath after winning the general elections in 2019, Jaitley announced he would not join the cabinet. Modi and Jaitley go back a long way when Modi as party’s general secretary (organisation) used to live in the annexe of a bungalow allotted to Jaitley.In 2013, Modi had already become Gujarat’s chief minister for the record fourth time. He was all set to claim 2014. With the anointment of Modi as the prime ministerial candidate Jaitley made the best of his acceptability amongst allies, bringing back some old names as well.advertisementJaitley engineered the return of Ram Vilas Paswan and Chandrababu Naidu. When Modi became the prime minister in 2014, he needed someone who could help him understand the complexities of Lutyens’ Delhi. Despite losing the seat in Amritsar, Jaitley was entrusted with finance as well as defence ministries.Also read: Jaitley’s demise leaves deep void, irreparable loss to nation, say leaders as tributes pour inALSO WATCH| Former Finance Minister Arun Jaitley no morelast_img read more

Ashes 2019: James Anderson backs Joe Root to continue as England captain

first_imgEngland pacer James Anderson has backed Test skipper Joe Root to continue as captain despite many former greats calling for his removal.While Root remains England’s best batsman and is still in his prime, not all are convinced that he is getting the best out of his team mates with his decision-making during the four tests so far against Australia being questioned.This week’s Oval Test offers Root the chance of at least avoiding becoming the first England captain to lose a home series against Australia since Mike Atherton suffered that fate in 2001 – a result that prompted his international retirement.”He’s definitely the man to take us forward. Absolutely, he’s got a lot to give,” Anderson told the PA news agency.”He has done some great work. But the team has been developing over the last few years and going into a big series like this you want a settled team that’s fit and firing. I feel for Joe as he’s not quite had that. It’s been difficult.”England pace spearhead James Anderson also expressed his desire to return to international cricket when England visits New Zealand for two-Test matches.”I feel great, in as good condition as I’ve been for a long time. It’s just the calf that’s been the hindrance. Get that working, strong again, and I’m hopeful I can play a part in New Zealand or South Africa this winter.”The hunger is still there to go through that rehab process again. If there were any doubts, going through rehab can be tough mentally, but the fact I want to do it and am keen to get going again means I’m still hungry.”advertisementAlso Read | Jack Leach is becoming a laughing stock: Kevin Pietersen not impressed with England spinnerAlso Read | You’ve still got to perform, as an Australian cricketer: Langer urges struggling batsmen to step upAlso See:last_img read more

Rohit Sharma has a better technique than Virender Sehwag: Shoaib Akhtar

first_imgIndia’s new Test opener Rohit Sharma has swept the world off its feet by scoring twin centuries (303 runs) in his maiden stint as a red-ball opener for the country. In the 1st Test vs South Africa of the ongoing Freedom Trophy, Rohit posted back to back scores of 176 and 127 to set up India’s 203-run victory in Visakhapatnam on Sunday.Already a modern-day great in white-ball cricket, Rohit’s technique in Tests was under scrutiny for a long time. But in his latest avatar as a Test opener, Rohit has silenced his doubters, at least for some time. Former Pakistan speedster Shoaib Akhtar also concurred.While remembering a meeting with Rohit in a Bangladesh gym back in 2013, Shoaib recalled that he had prophecied that he was the greatest batsman in India. However, according to Shoaib, Rohit needed to believe in his abilities to realize his true potential – something that the Rawalpindi Express reckons Rohit has achieved in Visakhapatnam.”I had asked Rohit in 2013 in Bangladesh in a gym: ‘What is your name?’ To which he replied: ‘Sir, you know Rohit Sharma’. Okay, add a G to your name – great Rohit Sharma. Because there is no greater batsman in India than you. Rohit asked: ‘Bhai do you really believe it?’ Yes, exactly but do one thing – bring that confidence in you so that you can become the biggest brand of India. He took a bit of time but now it looks like he has done it,” reminisced Akhtar in a video posted on his Youtube channel.advertisementAfter the decision of the team management to promote Rohit up the order, the comparisons with yesteryears opener Virender Sehwag were inevitable. For Akhtar though, Rohit has a much better technique than the Sultan of Najafgarh.”Rohit Sharma has a much better technique than Virender Sehwag. Sehwag just had a will and aggressive mindset to hit shots all across the park. He (Rohit Sharma) has got great timing, a variety of shots and elegance. I really thought that he is the Inzamam-ul-Haq of India. Earlier, he had less passion for Tests as he wanted to be a specialist batsman for all different formats. Now you can see when Rohit put this thought out of his mind, he scored a century,” the former pacer added.Also Read | Ajinkya Rahane meets newborn daughter and wife Radhika after Vizag TestAlso Read | Ravindra Jadeja has always been a balanced cricketer, says sister Nainalast_img read more

Report: Bayern 0 Hertha 0

first_imgBayern Munich 0 Hertha Berlin 0: Lewandowski’s run ends as leaders are held at home Rob Lancaster Last updated 1 year ago 00:27 2/25/18 robertlewandowski - cropped Bongarts Bayern Munich saw their winning run end at 14 games as they drew a blank at home against Hertha Berlin. Robert Lewandowski failed to score for a record 12th successive Bundesliga home game as Bayern Munich’s winning streak ended with a 0-0 draw against Hertha Berlin.Fresh from scoring five against Besiktas in the Champions League on Tuesday, Bayern drew a blank for the first time since a 3-0 European defeat at Paris Saint-Germain that cost former manager Carlos Ancelotti his job.Lewandowski – who had tied Jupp Heynckes’ scoring record with a goal against Schalke last time out on home turf – had opportunities to continue his streak at the Allianz Arena, only to be thwarted by Hertha goalkeeper Rune Jarstein. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player The visitors also defended in stoic fashion as they played the role of party poopers to perfection, in the process recording a third successive clean sheet on their travels.Despite their failure to secure a club record 15th straight victory, Bayern still extended their lead at the summit to 20 points, albeit nearest rivals Borussia Dortmund can cut into that gap when they host Augsburg on Monday.#FCBBSC pic.twitter.com/Tks8LpAE2j — FC Bayern München (@FCBayern) February 24, 2018 When the teams had met in Berlin last October, Bayern surrendered a two-goal lead to draw 2-2 in their first outing following the departure of Ancelotti.Heynckes wasn’t in charge on that occasion, but the veteran coach has engineered such a stunning turnaround in the club’s on-field fortunes that it’s now a case of when, rather than if, Bayern secure a record-breaking sixth successive Bundesliga title.The 72-year-old – who missed the home win over Schalke on February 10 due to illness – recalled Franck Ribery and Arjen Robben as he shuffled his pack on Saturday, though all eyes were firmly focused on Lewandowski’s record attempt.The Poland international twice went close to creating history before the interval, with Jarstein keeping out a close-range header before then combining with defender Jordan Torunarigha to snuff out a one-on-one opportunity set up by Thomas Muller’s first-time throughball.Home matches of Robert Lewandowski for @FCBayern this #Bundesliga season:#FCBSCB #MiaSanMia — Gracenote Live (@GracenoteLive) February 24, 2018 Torunarigha was also in the right place to hack clear when Mats Hummels inadvertently deflected Javi Martinez’s driven cross towards the goal, while Ribery carelessly blasted over as Bayern endured a frustrating first 45 minutes.Jarstein continued to keep Lewandowski at bay after the break, anticipating well to grasp hold of a curling attempt on one of the few occasions the forward had escaped the attentions of the impressive Torunarigha.David Alaba saw a curling free-kick from 20 yards out turned away in acrobatic fashion as Bayern’s frustrations grew with each passing minute the game remained scoreless.Heynckes sent on Kingsley Coman, Sandro Wagner and Arturo Vidal in an attempt to find a breakthrough, though when the first of the three substitutes quickly picked up an injury, Bayern were effectively reduced to 10 men for the remainder of the contest.Still, Robben saw a set-piece strike kept out by Jarstein during stoppage time as Hertha held firm through to the final whistle to claim an unlikely point.  read morelast_img read more

What you should be reading online

first_imgFor this week’s websites/blogs of the weeks, I thought I’d share my go-to resources. It’s taken me forever to figure out the best places for information on nonprofits, nonprofit marketing and fundraising online. Here are some tips:Some places to go for good blog reading:Alltop’s list of sources for nonprofit news.And here is Jeff Brooks’ list of Best Blogs for Fundraising.And Seth Godin.Here’s an interview with Seth from Mashable:Other great resources:Network for Good’s free learning centerKivi’s awesome nonprofitguide.comGreat time wasters:Celebrity gossip – ICYDK, Perez Hilton and TMZHumor – GraphJam and Funny or Die more music chartsFeel free to share your own!last_img

How to get your supporters to listen in 4 steps

first_img1. Listen to them: This is the key. If you really want someone’s attention, PAY ATTENTION TO THAT SOMEONE. You have to listen to be heard, see to be seen. Are you doing this? If not, that may be why your audience isn’t opening your emails, taking your calls or answering your appeals. You need to be in conversation, not monologue, with people in order to make them receptive. Here’s a good example of letting your audience have some say. Here’s another with great user generated stories.2. Connect to what you’ve heard: Once you’ve listened to your audience, you’ll know what to say. Because you’ll understand what interests and passions make your audience tick – and which are the interests and passions you need to tap in your own outreach. Your message, if you’re framing it right, becomes highly inclusive of your audience, as you see here.3. Show, don’t tell: Connect through stories and great messengers (see #4). This works far better than talking about yourself in a sterile way. Great stories get people’s attention like nothing else. Think of the many speeches you’ve nearly slept through until you perk up with cues like, “let me tell a story,” or “here’s or an example” or “that reminds me of the time…”4. Change the messenger: I’m always saying this, but it really does bear repeating. Don’t be the only one asking for help. Provide great information and stories for your supporters to spread within their circles of influence. Tap someone helped by your organization to write your newsletter. Authentic outside messengers can do more for your message than you can ever do yourself.last_img read more

New year, New Beginning and New challenges

first_imgPosted on February 28, 2011June 20, 2017By: Martha Fikre Adenew, Young Champion of Maternal HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This blog post was contributed by Martha Fikre Adenew, one of the fifteen Young Champions of Maternal Health chosen by Ashoka and the Maternal Health Task Force at EngenderHealth. She will be blogging about her experience every month, and you can learn more about her, the other Young Champions, and the program here.It is almost two months since we started the New Year and for me it is like celebrating two New Years. I celebrated the first one in September in Ethiopia. Since we have a different calendar, our New Year is celebrated in a different month.January has a special event in the national Birthing Project USA. It is a coast-to-coast baby shower. This baby shower is different from the other Birthing Project baby showers; because it is organized in different Birthing Projects nationally on the same day (January 15).So after getting back from holiday we were engaged in organizing this event. The objective of having this event in a special way is to recognize the projects and build more partnerships with different organizations. This coast-to-coast baby shower is one of the many special events in Birthing Project. What I have learned from this is by dedicating one from a month, we can use it to sensitize the community about our work. Even sometimes we can use the event for fundraising activities.While dealing with other projects, we have been discussing with our mentor a fund development plan. Financial sustainability is one of the challenging and frustrating issues in non-profit organizations. We always need to think critically and plan for sustainability starting from the base. Experiencing financial changes in the placement organization, it gave me a chance to start thinking about financial sustainability for my own project idea. What are the ways that enable non-profit organizations not being totally dependent on donors and other fundings? This is one of the questions that should be answered before putting a project in to ground. While thinking through the issue I saw a blog on Ashoka’s Changemakers Facebook page that talked about making non-profits profitable. I like the idea because the profits/revenue from the organization is utilized to bring about more social change and help to sustain the organization itself. This can be one of many ways.Share this: ShareEmailPrint To learn more, read:last_img read more

Are we mobile? Not yet. Is that an issue? Not yet.

first_imgA new study on mobile is out, and it shows only 10% of nonprofits are using mobile for outreach.The study from Kaptivate sought to gauge the rate of mobile adoption among non-profits as well as to provide insight into the experience of Early Adopters. The survey findings reveal strong interest and excitement over mobile’s potential (not surprising post-Haiti) but also identifies a lack of confidence among non-profits on how to get started. Other key findings of this survey include a general call for: broader education on mobile media; more integration of mobile and social media; and more compelling technology for users and non-profits. If you’re not mobile, you’re in good company. And that’s okay – for now, though not forever. Unless you’re working in response to a large-scale disaster or have a massive friends-to-friends fundraising campaign underway, you aren’t missing out yet. That will change soon – but that change is not quite upon us. Yet.A recent Convio study found:• 77% of respondents knew that they could donate via texting to support Haiti relief work• 17% of Gen Y & 14% of Gen X donated to Haiti via texting• 3% of both Boomer and Mature donated via texting• 36% of all respondents would consider texting a donation after a crisis• 31% would text a donation if a friend was raising money for a charityMost of us don’t have optimized websites or email outreach. Nail the basics. Then think mobile.UPDATE: Kaptivate has added the following in comments – well worth consideration:Thanks for acknowledging our survey on mobile adoption. While I agree that the mobile opportunity is just getting underway for non-profits, the pace is picking up. Driving this momentum is the extraordinary penetration of the mobile medium. Today, there are over 270 million mobile phone subscribers and increasingly this mobile handset is the way your supporters access the internet and engage social media. When the mobile meant SMS text, the mobile opportunity was relegated to the millennial crowd and their fast-twitching opposable thumbs. The arrival of the web-enabled smartphone (i.e., iPhone, iPad, Blackberry, Android, etc.)—now used by over 70 million Americans and growing at a 4% clip per month—is transforming the opportunity. Now, this more feature rich mobile device is shifting the demographics of the user, presenting a richer user experience, and delivering the functionality and data that non-profits can used to begin engaging donors on their terms. Moreover, early adopters such as the Human Rights Campaign and the American Heart Association are beginning to demonstrate how integrating mobile into your marketing mix can have real impact on results. So, yes, we’re just getting started but the time to get smarter about mobile is now.If readers want a quick primer on the next generation of mobile engagement and fundraising technology, they should take a quick peek here.last_img read more

Where are the fundraising heroes? Ask Eric.

first_imgMy blogging buddy Eric Foley has a must-read blog post this week that starts,There is very little that is heroic about fundraising. And that’s sad, because there should be.And by heroic, I don’t mean:Commendable, touching, or really cool;Successful (i.e., raised a lot of money);Heart-wrenching (i.e., generates an emotional response).I mean:Heart pounding;Changes the very identity of the giver;The stuff of legendGo read the rest here. And get inspired.last_img

5 Ways to handle consumer revolt in an angry era

first_imgWe’re in an era when consumers are quick to revolt, and they get rewarded for rebelling. Think of Bank of America customers angry over fees, Verizon customers upset about being charged to pay bills online and Netflix customers apoplectic over price and policy changes. All three companies had to make amends after a tsunami of (mainly online) fury.A new article from The Conference Board Review chronicles these examples in a story by John Buchanan and lays out some recommendation for what to do when you’re facing a decision likely to be unpopular. I think it holds good lessons for nonprofit marketing and fundraising folks.1. Talk to your constituency. If you’re making a big decision, it’s a good idea to find out people feel about it. It may be more controversial than you think. And before making a controversial call, it’s good to know just how controversial it will be. Ask your most important audiences how they feel about your organization and the issue at hand. A little research is better than a lot of assumptions.2. Listen to your chief contrarian. If someone is raising the red flag on something you are about to do, listen. Groupthink can overwhelm a lone voice of reason if you’re not careful. Before you dismiss a devil’s advocate, make sure you aren’t missing a valid concern.3. Make sure your decisions are simple, transparent and fair. People often get angry because they feel a decision was disingenuous or secretive. Be open about what you’re doing and why you’re doing it.4. Try not to spring it on people. If you’re doing something controversial, do some outreach first. People hate unpleasant surprises.5. If you infuriate people, empathize. If people are upset with your organization, you should be responsive. Don’t ignore their feelings and don’t get defensive. Make them feel heard and show you listened – and be quick about it. Radio silence on your part will only makes the noise of protest all the louder.last_img read more

The top two reasons people donate to your cause

first_imgOne of the most interesting parts of the recent Money for Good research was the donor profiles that emerged. Based on in-depth research with people who donate money, Hope Consulting created six profiles of givers.Here were the top two:1. Personal Ties: People who give to organizations when they know the leadership or when they are asked by a friend2. The Repayers: People who give to causes or organizations that have directly affected their livesIf you count by the amount of donations, the most popular category is Personal Ties (about 25%). If you count by the number of people, then the Repayer is the most common category at 23%.These two categories have something very significant in common: in both cases, donors see a deep personal relevance in their causes.(You can find the other six categories here.)The bottom line is that the most powerful job you can do as a fundraiser is to show people why your cause is relevant to them. How does it affect their lives? Their community? How does the story of the people you help reflect their own stories? What do we all have in common?In other words, as always, it’s not about you, it’s about them.last_img read more