According to Bhujbal, however, he has made it past all these claims unscathed – which is why the veteran politician is not bothered about the latest allegations about his involvement in a ‘Rs 10,000-crore,’ Maharashtra Sadan scam. Bhujbal has been accused by the BJP of allowing a small-time contractor to construct the Maharashtra Sadan in Delhi in return for the development rights of an Andheri slum. The BJP claims the scam is worth Rs 10,000 crores.The PWD minister, however, has said that he is not involved and that he would not just resign from his minister’s post but even quit politics if the charges were found to be true. Bhujbal’s optimism is not misplaced.After all, the probe in the ‘scam’ is being headed by the Anti Corruption Bureau (ACB) which functions under the home ministry headed by RR Patil of the NCP. This is the same ACB that tried to give a clean chit to the then Mumbai Congress Chief Kripashankar Singh in the disproportionate assets case, despite evidence to the contrary.So Bhujbal is unperturbed, despite disturbing allegations that the small-time contractor who got the project for Maharashtra Sadan purchased furniture from a firm headed by one of his daughters-in-law, or that the contractor gave a sub-contract to another firm for the construction of the Sadan, which had a couple of Bhujbal’s employees as directors.The Maharashtra government, which has seldom seemed willing to probe cases of graft especially against its own, made a huge song and dance out of an ACB probe that it has allegedly ordered.Allegedly because ACB officials say they have been asked to conduct the probe by RR Patil on whether Bhujbal benefited from the deal. Home Minister RR Patil, however, says no sanction has been given for a probe. Chief Minister Prithviraj Chavan on the other hand says according to him the ACB probe is on.It’s not just the government that is confused: Even the BJP, the party that made ming that the scam was worth Rs 100 crore, then quickly revised that to Rs 1,000 crore, and now pegs the overall cost of the scam at over Rs 10,000 crore.Ganesh gets a new home on the netThe vibrant ten-day-long Ganesh Chaturthi festival is traditionally celebrated with street processions of Ganesh idols, accompanied by dancing and singing of devotees.The the idols are eventually immersed in the sea, like this one at Mumbai’s famed Chowpatty beach.Increasingly, however, devotees are giving the queues and messy, loud street celebrations a miss and taking their religion online. Websites allow live streaming of popular idols, such as the famous Lalbaugcha Raja in Mumbai, and devotees can even get ‘digital blessings’ by tuning in at ‘aarti’ timings.Phone companies are also getting in the game, offering SMS prayers and mobile games involving the Hindu god, while smartphones have pooja apps, opening up whole new avenues for the age-old festival.Post-transfer Dhoble back to old waysOne of the first things the new Mumbai police Chief Satyapal Singh did after taking over as Commissioner was to reign in ACP Vasant Dhoble, who became infamous for his attempts at moral policing. Singh hoped that transferring Dhoble from the Social Service Branch to Vakola in the western suburbs would temper his raiding habits.Within days after taking over his new post, Dhoble returned to his old tactics with the same vengeance – restaurants and bars that stayed open after the 11pm deadline were been fined and even pan shops and juice centres were pulled up.Although hoteliers grumble about ‘moral policing,’ Dhoble has his backers because he goes after establishments that are flouting the law. In fact the ACP is almost a celebrity, with people queing to click photos or shoot videos of his raids when he ventures out. And the man clearly loves all the action – he is often seen posing for the cameras and even waiving at the people who throng to see him in action.State schools get sports diktatIndia’s medal tally in the just concluded Olympics might have marginally improved this year, but its fair to say that in a country like ours with a population of a billion-plus people, the medal tally is quite embarrassing.Unfortunately this reflects the lack of a sports culture in our country, most notably our schools. This is why the Maharashtra government’s recent directive has to be welcomed. The state has now directed all schools in the state functioning under various boards to have a mandatory five hours a week reserved for sports.The state government’s intention is not to make champion Olympians out of the school students but simply to encourage students to get more physical activity. Some schools, however, are trying to resist the move. They have complained that it would include an additional financial burden on them to hire a physical trainer, while other claim that they don’t even have grounds for their children to indulge in sporting activities.Gold’s rising price has led to a peculiar problem for the Mumbai police – an increasing number of cases of gold chain snatches. Mumbai Police Commissioner Satyapal Singh has decided to crack down on the chain snatchers by booking them under the Maharashtra Control of Organised Crime Act (MCOCA) which makes it hard to get bail. Singh also uses the unique strategy of putting up banners with photos of chain-snatchers at police stations, to educate the public and also to force the criminals to go into hiding.advertisementadvertisement
Bob and Mike Bryan gave the United States a crucial 2-1 Bob and Mike Bryan gave the United States a crucial 2-1 edge with a thrilling five-set win over the Lleyton Hewitt-inspired Australians in Melbourne.The 16-time Grand Slam and Olympics doubles champions looked to be cruising to victory, breezing through the opening two sets before Hewitt and John Peers forced a fifth set.But the American twins proved too strong in the decider, winning 6-3, 6-3, 4-6, 4-6, 6-3 to give their team a 2-1 lead.Jim Couriers Americans can wrap up the tie on Kooyongs grass courts with just one more victory on Sunday through their top-rated John Isner — who faces Bernard Tomic — or Jack Sock who could end up playing Hewitt.The winner of that tie will face either 2005 champions Croatia or Belgium in the quarter-finals.Croatia went ahead 2-1 in Liege when Ivan Dodig and Franko Skugor enjoyed a 7-6 (7/5), 6-3, 6-1 win over Ruben Bemelmans and David Goffin.Italy became the first team to reach the quarter-finals when Simone Bolelli and Andreas Seppi defeated Marco Chiudinelli and Henri Laaksonen 6-3, 6-1, 6-3 for a 3-0 win over Switzerland.Italy, whose only Davis Cup title came 40 years ago, will face either Argentina, three-times runners-up since 2006, or Poland.Switzerland, the champions in 2014, were without Roger Federer, who is injured, and Stan Wawrinka, who opted not to play in the tie in Pesaro.World Group rookies Poland fought back in Gdansk by winning the doubles against Argentina after dropping both of Fridays singles.advertisementMarcin Matkowski and Lukasz Kubot saw off Carlos Berlocq and Renzo Olivo 6-3, 6-4, 6-4.In Hanover, Tomas Berdych claimed a 50th Davis Cup win when he and veteran Radek Stepanek claimed a 7-6 (9/7), 7-5, 6-4 win over Germanys Philipp Kohlschreiber and Philipp Petzschner.The Czech Republic, champions in 2012 and 2013, are 2-1 in front.If they win through on Sunday they will face France, who beat Canada 3-0 in Guadeloupe, in the quarter-finals.Jo-Wilfried Tsonga and Richard Gasquet defeated Vasek Pospisil and Philip Bester 7-6 (7/4), 6-1, 7-6 (7/4) for the winning point as France marked captain Yannick Noahs first match of his second spell in charge with victory. AFP AH AH
Sennheiser’s popular HD400 series of headphones has addedthree new models. The company has launched Sennheiser HD 451 for Rs 5,000, HD461 for Rs 5,990, and HD 471 for Rs 7,990 in India. The headphones are nowavailable to buy on the company’s official website as well as on other retailersites and physical stores.The HD 451 sports a circumaural design, which means it canminimise the ambient noise by covering the ears completely. The wired headphoneis best compatible with iOS and Android devices. The lower-end headphone comeswith a single input cable which makes it easier to carry around.The higher-end Sennheiser HD 461 and HD 471 promise to offerbetter stereo sound and powerful bass. Both the headphones come with detachablecable with inline remote and microphone to control music and calls.”Giving our consumers an unforgettable Sennheiser audioexperience is our endeavour and with the HD400 series we will step up the audioexperience by leaps and bounds. The headphones are a perfect combination ofSennheiser’s uncompromised sound, reliability, comfort and classy looks,”said Kapil Gulati, director of consumer segment at Sennheiser.Earlier in March, Sennheiser launched Momentum rangeheadphones starting at Rs 15,990. The Momentum series includes Momentum M2on-ear, Momentum M2 over-ear, Momentum Wireless on-ear and Momentum Wirelessover-ear headphones, which are priced at Rs 15,990, Rs 24,990, Rs 27,990, andRs 34,990, respectively.
Mumbai, Nov 22 (PTI) Ahead of the upcoming nationals, including for seniors, paddlers from Mumbai city and suburbs are benefiting from a month-long high performance table tennis training camp at the Khar Gymkhana from November 1.The intense training camp is being attended to by 28 players who are put through their paces with new training techniques laying emphasis on discipline, speed, fitness and receiving of serves by North Korean coach Jong Song An, along with top player Jong Hyuk Om.The two North Koreans have come through the recommendation of the national table tennis body, TTFI, said former eight-time national mens singles champion Kamlesh Mehta at a media conference here today.Mehta, connected with both city and suburban bodies of Mumbai in an administrative capacity, said Khar Gymkhana readily agreed to give their table tennis hall for the pilot project when he contacted them from Indore following a talk with TTFIs Dhanraj Chaudhary during the Central Zone major ranking tournament.”I myself had benefited from undergoing a stint under North Korean coaches who are very strict and lay emphasis on physical fitness and discipline,” said Mehta, adding the daily training session lasting six hours is split into morning and evening phases.”Our first experience has been very positive. The objective of the camp is not to make profit,” said Mehta who is also connected with table tennis promoting body – 11Even Sports – which is underwriting the extra expenses incurred.Some of the prominent juniors attending the camp are Ashlesha Trehan, Manasi Chiplunkar, Shaurya Pedneker, Dev Shroff and Sampada Bhiwandkar.advertisementAll of them said they are benefiting from the experience with Shroff saying his back hand top spin lacked power earlier and it has picked up in that aspect along with his foot speed.Four local coaches have also been roped in so that one coach is in charge six wards.According to Mehta, Mumbais Sanil Shetty had three days stint in the camp before going on to clinch the runner-up spot behind Anthony Amalraj in mens singles at the East Zone national ranking championship held in Aizawl earlier this month. PTI SSR NRB BS BS
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TAMPA, Fla. — The New York Islanders had struggled to score on road power plays so far this season.Not so much on Nov. 28.John Tavares scored a tiebreaking power-play goal in the third period, and the Islanders held on for a 3-2 victory over the Tampa Bay Lightning.Tavares put the Islanders ahead during a goalmouth scramble with 3:36 left. New York scored twice on the power play after entering with just two on the road this season.“I had faith in our power play,” coach Jack Capuano said. “We had a couple of good ones in the last nine periods of hockey we played, but we didn’t have the results that we had (tonight). Fortunately, tonight we got the bounces that we needed.”Josh Bailey and Cal Clutterbuck also scored for New York, which was coming off a 3-2 loss Nov. 27St at Florida, a game that the Panthers won in a five-round shootout.“A lot of things haven’t been bouncing our way, but we’ve been really working for everything we’ve been getting,” Tavares said. “We’re getting timely goals and certainly we seem to be getting better as the game goes on.”Alex Killorn and Anton Stralman scored for the Lightning, who blew a two-goal lead. Steven Stamkos had two assists.“Credit the Islanders, they hung in there,” Tampa Bay coach Jon Cooper said. A “2-0 lead in our home and we found a way to cough it up.”Tampa Bay has dropped two in a row after winning three straight. It has given up five power-play goals over the last two games.“It’s frustrating, that’s for sure,” Cooper said.Killorn put in a rebound from the low slot at 16:20 of the first after a tip-in try by Stamkos.Stralman made it 2-0 from near the post off a backhand pass from the slot by Stamkos 1:39 into the second.Bailey cut the Islanders’ deficit to 2-1 on a give-and-go with Brock Nelson during a power play at 3:51 of the second.Thomas Greiss had a nifty poke check to stop Stamkos from getting the puck on net during a penalty shot with 9:34 to go in the second. The goalie also made a save 30 seconds later on Valtteri Filppula’s breakaway shot.“Obviously, when you get the penalty shot and the breakaway, he made big saves,” Capuano said. “It’s a boost for your hockey club. The guys fed off it, and I thought the third period was one of our best periods.”Greiss finished with 29 saves.Clutterbuck tied it at 2 with 3:09 left in the second by poking the puck past Ben Bishop after Lightning defenseman Braydon Coburn lost control of it in front of net.Bishop stopped 19 shots.(MARK DIDTLER)TweetPinShare0 Shares
Continue Reading Previous Development of a cooling system for a COM carrier systemNext Express Logic supports Secure Boot and Secure Firmware Update for STM32 MCUs Consolidating secure boot, secure firmware update, and secure-engine services in a convenient STM32Cube expansion software package, X-CUBE-SBSFU v.2.0 from STMicroelectronics helps product developers fully utilize the security features of STM32 microcontrollers to protect connected devices like IoT endpoints and help manage their life-cycle.X-CUBE-SBSFU Secure Boot enables protection of intellectual property, checks and activates the STM32’s built-in security mechanisms, and checks the authenticity and integrity of user application code before every execution to prevent invalid or malicious code from running. The trusted device can then safely take part in mutual authentication when connecting remotely to a network, in accordance with well-known security best practices.The secure firmware-update functionality aids lifetime device management – applying fixes, functional upgrades, and security updates to cover the latest cyber threats — by handling secure loading and safe programming of firmware. The secure loader supports multiple recognized digital-signature (ECDSA or AES methods) and cryptography (AES-GCM) algorithms to receive, authenticate, and decrypt the encrypted firmware image, and check the integrity of the code. The safe programming supports both single-image update for maximum user-application size and dual-image update giving extra flexibility to support anti-rollback during image installation and Over-The-Air (OTA) firmware download.In addition, X-CUBE-SBSFU secure-engine services maintain a protected environment for storing critical data such as cryptographic keys and executing cryptographic algorithms, thus completing a comprehensive package for protecting connected devices and securing IoT networks.The X-CUBE-SBSFU expansion software package is delivered as a free-of-charge reference library, available under Software License Agreement, and comes with technical literature to aid implementation of best-in-class protection demonstrating state-of-the-art usage of STM32L4 and STM32L4+ security features. Built upon ST’s STM32Cube software technology, it will simplify portability throughout the extensive STM32 family that comprises over 800 devices offering a wide range of performance, memory density, feature-integration, I/O, and connectivity options. An X-CUBE-SBSFU package update will be introduced to give code references to the other STM32 series.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Chips & Components
For the last few months, more than 100 men have trudged through forests in Yavatmal on the trail of an elusive tigress, labelled a man-eater by the Maharashtra Forest Department.She is a six-year-old mother of two cubs. The department issued a shoot-to-kill order for her this year.Avni, or T1, as the tigress is identified, has been accused of killing and devouring 13 human beings in the past year-and-a-half.The shoot-to-kill order will reportedly be used as a last resort. It was challenged in courts all the way to the Supreme Court.In September, the top court refused to restrain the forest department from killing T1 if it needed to.In the weeks since the Supreme Court’s ruling, the attempts to hunt down Avni, or TI, have gathered pace. And they have been making international headlines — for a little touch of unconventionality,The forest officials are considering using Calvin Klein Obsession, a men’s cologne that has been scientifically proven to make big cats go bonkers,Why?According to a Wall Street Journal report from 2010, a study conducted at the Bronx Zoo in New York found that Calvin Klein Obsession was able to hold the attention of two leopards for around 11 minutes.”That’s longer than the cats usually take to savour a meal,” the WSJ noted in its report.Some of the other fragrances used in the study were Revlon’s Charlie, which managed to hold the big cats’ attention for 15.5 seconds and Nina Ricci’s L’Air du Temps (10.4 minutes).The Maharashtra forest officials, however, aren’t resting all their hopes on Calvin Klein Obsession’s proven track record.advertisementAlso employed on the hunt for Avni are around a 100 camera traps, a pack of hunter dogs reportedly belonging to golfer Jyoti Randhwa and a motorised paraglider that’s being used to survey the forest from a height of 800 to 1000 feet.Despite the all-out nature of the hunt that has been launched, T1 remains completely untraceable. That, perhaps, is the only silver lining for a bunch of activists who have voiced fierce opposition to the hunt.The activists have begun petitioning officials as high as the President of India, requesting him to step in and get the shoot-to-kill order withdrawn. Big Cat Rescue (BCR), a US-based sanctuary for abused and abandoned big cats, has begun a letter writing campaign to save Avni.BCR’s campaign is in association with two animal rights activists — Supriyaa Singh and Neetu J — who first brought the plight of Avni to the sanctuary’s notice, a spokesperson for Big Cat Rescue told IndiaToday.in.Supriyaa and Neetu are associated with the Earth Brigade Foundation, an NGO that was among the petitioners who had asked the Supreme Court to forbid the Maharashtra Forest Department from killing Avni, or T1.BCR has set up what it calls an “action alert” that sends an email to around a dozen Indian officials every time somebody submits the alert. So far, BCR said, more than 8,000 emails have been sent from people around the world.The recipients include the President of India, the Prime Minister’s Office and the Maharashtra chief minister’s office.”We could not sit by and let Avni by killed just for doing what tigers do, and with no evidence that we are aware of that proves she is a man-eater as authorities are claiming,” a spokesperson for BCR said when asked how the sanctuary got involved in the campaign to save the tigress.At the centre of the opposition to the hunt for Avni is the hunt itself. Anand Siva, a Mumbai-based animal rights activist, told IndiaToday.in, “Everything about the hunt worries us.”According to Siva:The elephants that have been used on the hunt have just created more chaos and confusion. They have been sent into a tense environment in an ill- conceived and badly implemented move.City-bred dogs are being pushed into a territory that they are not familiar with and into a life that is not usual for them.Baits were used inside the forest, in violation of the law. Innocent animals were sacrificed and it could have been disastrous as other wild animals, including other tigers, could have eaten the bait and gotten killed.Another aspect of the hunt that animal rights activists are unhappy with is the man believed to be leading the hunt — Nawab Shafat Ali Khan, a controversial shooter who has previously been criticised as “trigger happy”.Anand Siva, too, expressed reservations without explicitly naming Khan. Anand questioned why the Maharashtra government had hired a “private hunter with a fetish for killing big cats, and not qualified specialists to trap and tranquillise?”advertisementThe campaign launched by Big Cat Rescue is just one of the few that have recently taken shape.When there are experts to put down wild animals, why does the government contract a killer who is known to hunt for sport [and has] a fetish for killing big cats and [who has] gone public saying man and big cats can’t coexist?- Anand SivaThere is also a Change.org petition that was signed by more than 50,000 people, at the time when this report was published. The petition, like the BCR email campaign, is addressed to the President of India, among other officials.Will the President respond? We do not know. IndiaToday.in reached out to Rashtrapati Bhavan seeking comment on the email campaign. We still await a reply.Meanwhile, the hunt for Avni, or T1, and her two cubs continues in Maharashtra. What will happen to her two cubs if she is killed?Again, we do not know.OPINION FROM DAILYO | Let Avni Live: How tigress T1 in Maharashtra has been given death sentence without fair trialREAD | Gir lion death toll reaches 23: Supreme Court, Gujarat High Court express worryWATCH | Dogs, paraglider involved in hunt to track elusive tiger Avni
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Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 6, 2016 7:00:00 AM, updated February 01 2017 SEO can be a funny thing. Part of SEO’s stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit’s online presence years after it was first published. It’s your little worker bee that’s always buzzing along making honey in the background.It also means your SEO work is never done. Pages can always be better optimized. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google’s SERP priorities, which happen constantly.Your SEO might be awesome right now. That’s terrific. But that doesn’t mean it also can’t get even better.Upping the Ante in Your On-Page SEOYou have the most control over your on-page SEO, which makes it a great place start. First thing to do is to analyze what you currently have going on.If it’s been awhile since you took a look at your keyword list, time for a fresh look. Perhaps in the last few years, your constituents were most concerned with improving their professional certification and credentials. But now, they may have greater concerns about their options for health insurance. Who knows? But that’s precisely the point.Take a close look at what new issues people may be emailing you about. What are your constituents talking about on social media? Find out what new questions and concerns they have. Keep an eye out for whether they’re asking similar questions but in different ways. For example, the credit card space is increasingly competitive with a lot of free comparison tools out there. A credit union may want to look into whether repositioning its credit card content and offers with more relevant keywords could bring in more qualified traffic. Brainstorm a new list of keywords based on what you learn. Use it to refresh existing content and build a new topic list. Start publishing content that reflects your potential constituents’ new priorities.A second way to do some ground analysis is to grade your website’s current SEO status. HubSpot’s Website Grader will point out some quick wins and areas that need further development. If your pages load slowly, or your site isn’t optimized for mobile, the Grader will let you know. It will also provide some direct SEO tips where it thinks a page is falling short.Google constantly changes its SEO algorithm and tag properties. Google recently pushed organic results further down the page by inserting a fourth paid ad spot. As compensation (of sorts), it expanded the character count for titles and meta descriptions. You may want to rework all (or just some) of your organization’s webpage titles and meta description tags to keep up with the changes.Also review pages to ensure they’re optimized around one choice keyword, and that all your possible tags and headings are SEO-optimized. Do your blog posts tend to be long stretches of text? Write keyword optimized headers (and tag them appropriately — H1, H2, etc.) for a collection of your most relevant posts. Google reads images – do you have alt-text for all of your images? (BTW – that alt-text for images Is used by voice recognition systems for reading aloud your pages. As hands-free laws are becoming more strictly enforced, this tag will become important as people rely more on “Siri” and her counterparts to read your organization’s webpages to them while driving, etc.)Getting Those Off-Page BacklinksYou know you need backlinks to validate your website and blog’s authority. You put social sharing icons on all your pages to help that. But if you want to take your backlink SEO strategy to the next level, you need to get pro-active.Test out including some context-specific sharing CTA by your social icons. If you have a blog post reviewing popular professional resources that members of your trade organization might use, you can add copy at the end of the post specifically encouraging them to share this list with their colleagues. “Share this on Facebook: Fellow welders – heads up! Get the new Guide to OSHA Certification Standards for Welding Equipment [yourURL]. Will save you tons of $$!”You can also set up an influencer program. Influencers are people who regularly share content to people who fit your target market. You can start your search for influencers at home by looking at your constituents, board members, and corporate partners to find people with some social media traction.Don’t overlook people who aren’t yet part of your organization’s family, such as bloggers who write about your industry and relevant online publications. Do some social listening to find bloggers and sites that are also using your keywords or talking about the same issues as your organization.Reach out to them individually. See if they’ll write a post for you, or interview one of your association’s executives on a hot topic, or write a review on a piece of your organization’s content that would be of particular interest to them. Many online publications are starving for new content. They’re always on the lookout for posts or new content for their sites.Are you getting into video yet? Video has begun as the next major shift in online consuming habits. Start your YouTube channel with whatever video content you already have: talks at events, constituent testimonials, education videos. Like a blog post, each video has its own set of SEO tags you can use so it gets found. Each video is also another source to link back to your website or blog. Videos are also highly shareable, which means other people will be generating back links for you as well. SEO is the Gift that Keeps on GivingAn effective SEO strategy continues to generate traffic and returns that far outpace its low cost long after you first implemented it. Yet to maximize your returns and keep your new content on track, revising your SEO strategy is a wise investment.Never be content. With the constant changes in your persona preferences and the search quirks of the Google gods, you can always find ways to build on your past SEO success. Nonprofit Marketing
Marketing Trends Topics: Don’t forget to share this post! As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions — things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:Mobile payments are the most sought-after technology in 2017.9 out of 10 consumers claim to have no interest in using augmented reality in the near future.1 in 5 people surveyed aim to spend less time in front of screens this year.With that many people aiming to spend less time in front of screens this year, brands have to make their digital interactions count — a poor initial digital experience can carry a long-term impact. Curious to know what else your brand needs to know about these trends? Check out the infographic below.211Save211Save Originally published Mar 31, 2017 8:00:00 AM, updated March 31 2017
Searchers are Changing How to Create a Topic Cluster Plan Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes.All that said, many marketers still experience the same pain points that were commonplace more than five years ago:”I struggle to measure the ROI of the content I create.”We create great content, but we still don’t seem to rank high in Google for our target keywords.””So, I’ve done my keyword research. Now what?”As a response to these problems — specifically the second one — a lot of marketers will create more and more content. Unfortunately, creating larger volumes of the same underperforming content will often result in the same underwhelming results — just at a greater expense.In fact, adding more content to a poor existing site architecture can make it even harder for Google to find and rank your content. That’s not a situation any marketer wants to find themselves in.The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed and organized.SEO is evolving, and marketers need to change with it.Fortunately, there are ways to overcome these obstacles and drive high-performing results for your marketing team.Here we’ll discuss the changing state of search and how marketers can keep up. Continue reading this page or use the links below to jump to a specific section.Download Now: 6 Free Blog Post Templates In the above example, the core topic is “workout routines.” Each of the surrounding subtopics focuses on a more specific branch of the core topic, for example, “workout routines to build lean muscle.”The role of the pillar content is to cover the core topic broadly while also converting visitors into leads (or whatever your conversion goal is). The cluster organization also signals to search engines that the content has more in depth information on the topic, in turn giving your pillar page a higher level of authority on the topic while gaining higher search placement from orderly linking.The beauty of this model is that you can spend a lot more time optimizing your pillar content for conversions and your cluster content for traffic. This saves a lot of time compared to the traditional model of optimizing each individual post. It also makes it easier for you to give a better user experience while sending a positive signals to the search engines with this site architecture.For example, the typical organization of a blog may look like the below, with lots of overlapping and repetitive posts on a few focus topics:A blog using topic clusters would look like this, with multiple posts all linking back to their respective pillar pages for each core topic:An example of pillar content that we’ve produced at HubSpot would be our Blog Topic Generator tool.This pillar content brings in a substantial amount of new leads every month and gets a considerable amount of traffic. Tools work particularly well for pillar content because they’re often evergreen content and get shared a lot.We’ve built out a wide range of cluster content that ties into specific subtopics. An example of this would be our blog post titled, “How to Think Up a Year’s Worth of Blog Post Topics in an Hour,” which has an internal link pointing to the Blog Topic Generator tool. For more inspiration, check out these great pillar page examples.This content will drive traffic to the pillar content and push positive link signals to the search engines in the process, increasing both the organic search visibility and leads generated from the overall topic cluster.How to Create a Topic Cluster PlanBefore you get started creating new topic clusters of your own it’s important to determine if this is the right approach for your site. You can figure this out by asking yourself three simple questions outlined in the chart below.Does the topic you want to rank for have enough search volume to be worth the time and effort?Do you already have content covering the topic? If so, you may be better off using what you have and adding internal links.Is the topic something you want to cover in detail? If you’ve made it this far and the answer is “yes”, you can start creating your own topic cluster. Measuring Success Conclusion: Search Engines Aren’t Searching for Your Content, People AreWhat this all works towards is ensuring that you’re actually creating content that people want to see, as opposed to content that’s designed specifically for the search engines. Don’t forget, search engines are pretty smart. In most cases, they don’t require you to ever mention a specific keyword in the copy of your content to understand that it’s relevant.Shifting your focus to building content on a keyword-by-keyword basis and moving to owning topics is going to help you create better content, increase your visibility in the search engines, and provide a more positive experience for visitors. You’re probably wondering, “how do I measure the success of a piece of content?”The answer to this question is complicated because, for the most part, it’s not a great idea to evaluate the success of your campaign on a content-by-content basis. Just looking at the success of one blog post is difficult at the best of times, but more often than not, the definition of success is too narrow to account for indirect benefits that it has.A good example of this would be with more brand-driven content. The focus here isn’t around generating sales or even capturing email addresses, but instead it can be around elevating the brand, attracting new talent, or even earning backlinks or press coverage.If we based the success of our “Our Story” page on the number of leads it generated, it would appear to be performing terribly. However, this page has over 5,000 backlinks from external websites and gets a huge amount of traffic from potential hires looking to join our company.Luckily, this problem can be solved by evaluating success on a topic cluster level instead.Measuring the entire topic cluster against all of your core business metrics will enable you to include residual benefits coming from content that doesn’t align with direct conversion goals. Let’s say one of your blog posts is a study with a bunch of original data that gets thousands of backlinks — this page will pass on authority across all the pages in the topic cluster and grow the search visibility across the cluster. That’s difficult to measure in isolation, but can be done on a topic level.Using this framework for measurement, you’ll be able to understand the following:Which topics perform better at driving traffic to your web properties?Which topics earn you the most leads?Which topics drive the most revenue to the business?Which topics earn the most backlinks/coverage? Search Engines are ChangingBefore we jump into solutions for finding success in the changing world of content marketing, let’s spend some time looking a bit deeper into the driving forces behind that change.First, we need to chat aboutsearch engines. Updates to the way search engines process and evaluate content have created drastic changes in recent years for SEO. As a result, the old metrics of success aren’t as reliable as they once were.For example, one of the ways in which content producers evaluate the performance of content is by looking at keyword rankings within the search engines. However, there’s been a lot of debate around the actual credibility of keyword rankings as a metric, and the reason for this largely stems from the fact that rank changes depending on context.To put it simply, depending on how and where you’re searching from, you’ll see different search results, which makes it difficult to evaluate success based on keyword rankings alone.A simple search for the term “where to eat pizza” illustrates this perfectly. If you’re searching for this query from Boston, you’ll receive a completely different set of results compared to someone searching in San Francisco. In fact, the results page for this query probably has thousands of different variations at any one moment in time.With this in mind, how do you accurately determine your ranking for this keyword?Outside of keyword ranking problems, the search engines have also been dictating how content should be structured, most notably with the increased appearance of featured snippets.Google has been rolling out more and more featured snippets within the search results — one study found that of 1.4 million queries, 30% showed a featured snippet. These boxes try to answer the question that the searcher has without them needing to navigate through to the content. When it comes to actually mapping out topic clusters, there’s a general process that works particularly well. Follow these steps to create your own pillar page: Don’t forget to share this post! Search Engines are Changing The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs.Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme — owning an estimated 11.2% of all featured snippets.On a more general level, Google in particular has been making big investments in machine learning and has introduced RankBrain into the core algorithm it uses to index and rank content. Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them — all with the goal of providing more relevant results to the searcher.This brings us to the next big change in search: the searcher.Searchers are ChangingMore significant than the way in which search engines themselves are evolving is the way that searchers are communicating with search engines.Amplified by the rise of mobile and voice search, queries have become more and more conversational. A few years ago many people entered fragmented terms into search engines. Now, it’s more common for people to ask complex questions using full sentences. Google’s updates over the past 2-3 years have focused on understanding these types of queries better through natural language processing, most notably with the rollout of Hummingbird in 2013.The introduction of this new search algorithm, which began analyzing phrases instead of solely relying on keywords, marked a major switch for the search giant from keyword to topic-focused SEO. In 2016, Google CEO Sundar Pichai announced that one out of five queries on its mobile app and on Android devices were voice searches. Based on these new developments, the increasing importance of search topics shows no signs of slowing.The takeaway here for marketers? The traditional view of “keywords” in search has changed. Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. Simply dominating a few words is no longer enough to produce successful results.Content Strategy in 2018 and BeyondConsidering the advancements in the ways that both the search engines and searchers are evolving, there needs to be a shift in the way marketers determine their content strategy — especially when focused on driving organic search.The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. By organizing content within topic clusters instead of individual disjointed posts, we’re able to capture a large amount of search traffic across an ever-increasing pool of relevant keywords. This also allows us to align our brand with several recognizable core topics. Embracing the topic cluster model has allowed us to completely transform how we create and organize our content.A great example of this is around “inbound sales,” an area that we’ve been covering a lot. You can see from Google’s autocomplete section that there are a number of big links to HubSpot — with our Inbound Sales Day, Certification, and Methodology being the top three, as well as a direct mention of the HubSpot brand.We’ve managed to align our brand with topics that directly relate to our buyer personas, and as a result of this topic cluster model, we generate millions of relevant visits to our web properties.What’s a Topic Cluster? Map out 5-10 of the core problems that your buyer persona has (use surveys, run interviews, and do some secondary research within online communities).Group each of the problems into broad topic areas. Build out each of the core topic with subtopics using keyword research.Map out content ideas that align with each of the core topics and corresponding subtopics.Validate each idea with industry and competitive research.Create, measure, and refine.This is a simple overview but should help you to begin to prioritize content ideation and production. Following this process will help you to structure your editorial calendar for the topic cluster content model.But how do you figure out what content to focus on? This is where keyword research comes into play. Keyword research is a helpful way to determine what content your target audience already is looking for so you can reach them in a way that is relevant and impactful to them.To get started, create a list of broad topics that are important to your business. Then fill in each topic with potential keywords you think your audience will search for. It’s better to not self-edit during this stage and write out as many keywords as you can think of. For example, if your main topic is Instagram marketing, your subtopics might include Instagram business accounts, Instagram captions, Instagram hashtags, and Instagram analytics.Once you have your list, search for these terms or use a tool such as Ubersuggest to find related keywords and terms you may not have initially included in your list. Make sure you have a mix of long-tail and short-tail keywords.Now that you’ve finalized your keyword list, see how your competitors rank for each of them using a service like SEMRush. This will allow you to find gaps in their search strategy as well as single out important words and phrases to aim for in the pillar content you create. After all of those steps are complete, use Google’s Keyword Planner or HubSpot’s keywords toolto narrow down the keyword list.Once you’ve developed your core topic and cluster content, create a tracking document to keep track of your existing content and cluster strategy. Tracking documents can help organize your clustering process to make sure all of your content has been linked correctly. For HubSpot customers, you can automate clustering using HubSpot’s content strategy tool. The basic premise behind building a topic cluster content program is to enable a deeper coverage across a range of core topic areas, while creating an efficient information architecture in the process.You’re probably thinking, “This sounds difficult to implement? How can I start using this strategy for my own content marketing?” Don’t worry, it sounds more complicated than it really is.In simpler terms, a pillar page is a broad overview of a specific topic. You can think of it like a summary or road map. We built pillar pages for each of our major focus areas. Linking into the pillar content is a range of content that covers individual, more specific subtopics, otherwise known as cluster content. Each cluster topic page for the pillar focuses on providing more detail for a specific long-tail keyword related to the main topic. The pillar links to each cluster page and each cluster page links back to the pillar with the same hyperlinked keyword.The benefit of this model, in addition to organizing your site architecture, is that one high performing cluster page can elevate search rankings for all the other pages linked to the same pillar.By aligning sets of web pages this way into topic clusters, you can manage the internal linking between each page more efficiently, boost your search ranking, and also provide a better user experience for visitors.Building a solid information architecture is incredibly important for ranking well in organic search across a broad topic area. Creating hyper-focused clusters of content geared around a specific topic will not only help solve for that, but also enable you to keep focused on creating content that your target audience actually cares about. That means higher efficiency for your search marketing and less time wasted on producing repetitive content that doesn’t help advance your search goals.The typical way to structure a topic cluster of content, which we outlined earlier, is with one larger piece of content that broadly covers the core topic, otherwise known as pillar content. Here’s an example to illustrate this: Topics: Content Marketing Strategy How to Measure the Success of Your Topic Cluster What’s a Topic Cluster? Content Strategy in 2018 and Beyond Originally published Oct 15, 2018 6:48:54 AM, updated October 03 2019
Fresh from a heart-breaking loss at the All-England Tennis Club, the abrupt end to Roger Federer’s U.S. Open on Tuesday raised questions whether the 38-year-old can deliver on a record-extending 21st Grand Slam title.Federer had hoped to shake off the agony of his most recent Wimbledon final, where the top prize slipped through his fingers and into the arms of frequent rival Novak Djokovic after he failed to convert two championship points.But unseeded Grigor Dimitrov thwarted the effort in Flushing Meadows in a five-set marathon, leaving a puzzled crowd to wonder if the Swiss will ever again hoist a Grand Slam trophy.”I don’t have the crystal ball. Do you?” quipped the third seed, after a reporter asked if he expected to win another Grand Slam title at his age.”We never know. I hope so, of course. I think still it’s been a positive season. Disappointing now, but I’ll get back up, I’ll be all right.”He batted down suggestions that his Wimbledon performance this year played a role in his surprise U.S. Open upset.”I didn’t think of it. If you move on, it’s a thing of the past. I do remember playing good semis there, so it wasn’t bad. If I think of that, I’m, like, really happy,” he said.For Federer, nothing is out of the question — and not without precedent: The oldest man to win the U.S. Open title was Bill Larned, who was 38 years, 8 months and 3 days old when he triumphed.advertisementOf course, that was in 1911.And past precedent is likely little comfort for Federer, who laid out for reporters an aggressive schedule of future competition.”Laver Cup, Shanghai, Basel, maybe Paris, London. That’s the schedule for now. I don’t know if the team have other ideas or not,” said Federer. “I’m happy to get a bit of a break now, go back to practice, reassess and attack from there.”In four months, he’ll renew his effort to add to his Grand Slam coffers at the Australian Open, where he collected his last title in 2018.”(I have) got to take the losses. They’re part of the game,” said Federer. “Looking forward to family time and all that stuff, so… Life’s all right.”Also Read | US Open: Grigor Dimitrov stuns Roger Federer in 5 sets to move into semi-finalsAlso Read | US Open: Serena Williams sails into semi-finals with record 100th victory in tournament history
Imagine you had to mobilize an audience of working moms to advocate for paid sick days – something that too few receive.You could talk about the importance of paid sick days for the working mom. Yawn.Or you could use humor and interactivity to relate to how moms experience this issue – which is by living in fear of getting ill and avoiding sick people like the plague.I pick door #2.So did RisingMoms. This is the first RisingMoms email (and they send too many) I’ve really liked – because it makes the issue sticky and VIRAL!
Source: Doing Good newsletter, do good Consulting A Stronger Database = A Stronger Donor BaseWhether you refer to your Access database of donor information as simply your ‘mailing list’ or you have specialized development software for ‘constituent relationship management’, the records you keep provide the lifeline between you and your donors. Investing the proper time and effort in maintaining whatever system you use for donor records management will result in happier, more generous donors and volunteers. It is certainly an investment worth making.Here are 9 tips to strengthen your database to help build a strong donor base:Limit the number of record keeping sources.If you keep your mailing list in Outlook, track donations in DonorPerfect, and have a spreadsheet of volunteers who help with the annual walk-a-thon, you are guaranteed to have inaccurate, duplicate, conflicting, and outdated information, probably in all three places. With limited time and resources, do not ask staff and volunteers to make address corrections in more than one system; instead invest time (and money, if necessary) to integrate them. It will be time consuming to consolidate your records at first, but will save a lot of time and produce much better – and accurate – results later.Standardize data entry procedures. Even if your database contains thousands of records, it is not too late to start standardized data entry. It will help you find information when you need it, change information quickly, reduce confusion, and decrease the risk of offending a donor or volunteer. Create a one-page document with the ‘rules’ that make sense for your organization. As time allows, go back and correct previous entries. Think about abbreviations, punctuation, required fields (titles, alternate contact information, etc.), how to handle missing information (leaving field blank, coding as N/A, etc.), and how to record the date the file was most recently updated so you do not have to revisit it for a while.Minimize data “enterers”, provide training, and set expectations.It can be tempting to hand off data entry to anyone willing to do the job. Whether a staff member or a volunteer, be sure they are adequately trained with a very thorough understanding of data entry standards and that they realize accuracy is critical.Schedule periodic reviews of data. Think of it as “spring cleaning”. At least twice a year, run different reports from your database to help look for problems with the data. Duplicate entries and records missing zip codes or street addresses are two common issues that can cost money (postage) and time (writing in missing information on mailing labels). Commit to finding them and to fixing them.Back up files. Employ any software features or ask an IT friend to help you create a copy of your database on a different server. Save your database to a portable media device and store it outside of your office in case of theft, fire, or other hazard. The key is to do this frequently so that if you need to restore your database from a file, you will not need to re-enter more than a week or so of information.Enter all volunteers, donors, clients, employees, sponsors, service providers, media contacts, elected officials, etc. in your database.When you hear someone has moved, married, changed employers, or even died, do not delay in updating their records. If you struggle to find time for this, place a basket on your desk for collecting change requests. Mark your calendar so that each Friday you empty the basket.Annually, put “Address Correction Requested” on your newsletter address page.Newsletters that do not reach their destinations will be returned, and you have the opportunity to update your records. Then, be sure to resend newsletters to recipients at their correct addresses.Make the move from Outlook or Access to specialized software.As your organization grows, so will data management and reporting needs. Early on, investigate the many products available for tracking donors, volunteers, special events, etc. Weigh the expense with the benefits and carefully consider your options. If you do purchase a new tool, make a commitment to training and making a clean start by reviewing all records as they are imported.
I’m getting ready to move house today and tomorrow. I’ve been feeling a little stressed about it all. Then I got an email from Mark Horvath, a formerly homeless person who now chronicles the lives of the homeless. And I got perspective (I’m lucky to have a home). And I got inspired.THIS is how you tell an amazing story. A few words, a few pictures, a transformative experience. All we need now is a call to action. One would be to hire Mark, who is funding his efforts out of his own pocket while unemployed! Follow him on Twitter!Just yesterday, I was lamenting a lame piece on homelessness on the radio. That what the “what not to do.” Today, we get the “how-to.”I always like to call a good story three-way communication. Old nonprofit marketing is one-way – we talk at people. New nonprofit marketing is two-way – it is a conversation. Stories are three-way – they include the story teller and the audience both in the experience and transport them both to a third place, a shared experience, together. Please, do that as much as you can.
ShareEmailPrint To learn more, read: Posted on February 10, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Earlier today, EngenderHealth hosted a group from the Hamlin Fistula Hospital to discuss their work in Ethiopia, including co-founder Dr. Catherine Hamlin and CEO Mark Bennett. Both are currently in the US to promote the newly created Hamlin Fistula USA to support the work they are doing in Ethiopia.Dr. Hamlin has been actively working Ethiopia since 1959 and co-founded, with her husband Dr. Reginald Hamlin, the Addis Ababa Fistula Hospital in 1974. The hospital trains fistula surgeons, midwives and nurses, in addition to providing treatment and rehabilitation to women suffering from obstetric fistula. Training often occurs in teams, as surgeons are encouraged to bring a theater nurse and a post-op nurse, to ensure that a full continuum of services can be provided. In addition to the hospital in Addis, there are five regional centers serving rural and isolated communities throughout Ethiopia.Obstetric fistula results in greater problems than can be solved through surgery as women can be traumatized from the experience and often are marginalized from their communities and/or abandoned by their husbands. They are currently working on psychiatric methods to address the mental health needs to of fistula sufferers and have an adult education course that is offered post operation.Finally, Hamlin Fistula is working to understand the roles of traditional birth attendants (TBAs) in fistula repair. While recognizing that using TBAs is not preferred, Mr. Bennett acknowledged that TBAs may have a role to play because of their access to communities and the relationships they share with women in local communities. Developing a mechanism to integrate TBAs into outreach efforts may have beneficial impacts if women are able to access skilled care through a relationship with a TBA. Further research is needed on this topic.For more information in the hospital and obstetric fistula, visit the sites linked above, the GMHC 2010 sessions page where you can find a number of presentations on fistula, and the Fistula Care website.Share this:
ShareEmailPrint To learn more, read: Posted on December 15, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Woodrow Wilson Center’s Global Health Initiative, Environmental Change and Security Program, Africa Program and Council of Women World Leaders in coordination with the Maternal Health Task Force and the United Nations Population Fund (UNFPA) invite you to a discussion of:Delivering Solutions: Advancing Dialogue To Improve Maternal Health (Report Launch)featuringMeg Greene, Co-author, Delivering Solutions; Director, GreenworksLuc de Bernis, Senior Maternal Health Advisor, UNFPAChaacha Mwita, Communications Director, African Population and Health Research CenterCalyn Ostrowski, Co-author, Delivering Solutions; Program Associate, Global Health Initiative, Woodrow Wilson CenterTim Thomas, Interim Director, Maternal Health Task Force Thursday, December 15, 2011, 3:00 p.m. – 5:00 p.m.Woodrow Wilson Center, Washington DC6th floor Flom AuditoriumPlease RSVP to firstname.lastname@example.org with your name and affiliation** Reception to follow **One of the few forums dedicated to maternal health, the Woodrow Wilson Center’s 2009-2011 Advancing Dialogue on Maternal Health series brought together senior-level policymakers, academic researchers, members of the media, and NGO workers from the U.S. and abroad. This year, in Kenya, the Wilson Center and African Population and Health Research Center (APHRC) convened two workshops on neglected maternal health issues with field workers and members of the Kenyan parliament.To meet the challenges in maternal health, the series’ speakers recommended using existing, low-cost solutions that build on our current knowledge base. The event will launch “Delivering Solutions: Advancing Dialogue To Improve Maternal Health”, which captures, analyzes, and synthesizes the strategies and recommendations that emerged from the series.If you are interested, but unable to attend the event, please tune into the live or archived webcast on the Wilson Center website. The webcast will begin approximately 10 minutes after the posted meeting time. You will need Windows Media Player to watch the webcast. To download the free player, visit Microsoft’s website.Location: Woodrow Wilson Center at the Ronald Reagan Building: 1300 Pennsylvania Ave., NW (“Federal Triangle” stop on Blue/Orange Line), 6th floor Flom Auditorium. A map to the Center is available at www.wilsoncenter.org/directions. Note: Photo identification is required to enter the building. Please allow additional time to pass through security.Share this:
Click here to read about the first Global Maternal Health Conference that was held in Delhi, India in 2010. Share this: What: GMHC2013 will bring together approximately 700 scientists, practitioners, researchers, and policy-makers to explore technical issues relating to improving the quality of maternal health care globally. The conference promises to be an exciting opportunity for health professionals from around the world to come together to share knowledge and build on progress toward eradicating preventable maternal mortality and morbidity with a focus on improving quality of care. Where: The Arusha International Conference Center, Arusha, Tanzania Co-sponsors: Management and Development for Health, Dar es Salaam and the Maternal Health Task Force at the Harvard School of Public Health Posted on March 12, 2012October 15, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Maternal Health Task Force and Management and Development for Health are delighted to announce the Global Maternal Health Conference 2013: Improving Quality of Care. Stay tuned to the Maternal Health Task Force site for more information. When: January 15-17, 2013 ShareEmailPrint To learn more, read: