Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now Some people love to count things. They believe that numbers are important. They want to quantify everything that they can, hoping to derive insights from their counting.Counting and CountingSome sales organizations count everything.They count the number of phone calls that each salesperson makes because they know that the increased activity cures poor activity every time it is tried. For the people who love to count, more calls are better than fewer, even if they are poorly made calls.People who love counting also like to count face-to-face sales calls. More time in front of customers or prospects is better than less time. You’d have a tough time finding anyone who disagrees with this idea. But a bad salesperson can do more damage on more calls than they can fewer calls—even if they occasionally make a sale or two.I’ve seen some organizations count email. They believe that each email represents a “touch,” or communication with their prospective clients. To the people who love counting, more emails sent means more “touches,” regardless if the recipients deleted the email because it was really spam.Some people love to count the number of opportunities they have in their pipeline, the value of each opportunity, the number of stakeholders engaged in the process, and the total revenue forecasted to close in this quarter.There is nothing wrong with counting any of these activities. They’re all useful. Except email, of course.Counting What CountsIf you want to boil complex, B2B sales down to it’s essence, you might be served well with two KPIs.The first is how many new opportunities you created within your dream clients, your highest valued prospects. Without opening and creating new opportunities, all the phone calls and emails were for naught. New opportunities count, as does the value of those opportunities.The second KPI is individual opportunities moved from one stage to the next stage of your sales process. This isn’t exactly a count, but it is how those new opportunities become new clients. This is the outcome of all the interactions with clients and prospects. This really counts. It measures progress.Different metrics provide different insights, many of them hugely valuable to the sales leader, sales manager, and salesperson. But things that are easily counted aren’t always the best indication about how well you are doing producing results.Count, but make sure what you count counts.
New Delhi, Feb 14 (PTI) Indian aircraft carrier INS Vikramaditya along with its support ships INS Mysore and INS Deepak are on a four-day visit to Maldives, after conclusion of the International Fleet Review.The ships are part of the Navys Western Fleet based in Mumbai.INSVikramaditya, one of the two aircraft carriers of the Navy, is capable of operating a versatile range of high- performance aircraft, such as the MiG-29K fighters, KM 31 AEW helicopters, multi-role Seakings and utility Chetaks.She is accompanied by indigenously-built INSMysore, a frontline missile destroyer and INSDeepak, a fleet tanker.During the visit,the warships will have professional interactions with the Maldivian Navy.In addition, a number of sports and social engagements, aimed at strengthening bilateral ties and mutual understanding between the two navies, have also been planned, a Naval statement said. PTI SAP KND
Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics Rice industry paralysis Priority legislation in the 18th Congress On the tarmac before boarding Air Force One, he told reporters: “It’s a witch hunt and it should never happen to another president.”In Alabama, where he won 63% of the vote in 2016, the president generated some heat. Alabama’s student government association warned students against being disruptive, but said their First Amendment rights will not being muzzled.“Regardless of your political views, that’s pretty cool, having the president at the game,” said LSU quarterback Joe Burrow.Alabama wide receiver Henry Ruggs III said, “Just for him even wanting to come to this game, it just shows, like I said, the magnitude of the game.”For Trump, the game is both football and politics.Trump has been enthusiastically supporting Republican businessman Eddie Rispone’s effort to unseat Louisiana’s incumbent Democratic Gov. John Bel Edwards in the last governor’s race of the year. The runoff election in Louisiana offers Trump an opportunity to pick up a win in a rare Democratic-held governor’s seat in the Deep South. He attended a rally in Monroe, Louisiana, on Wednesday and he’ll be back in the state this coming week, two days before Louisiana voters have their say.The game came two days after Trump’s former attorney general, Jeff Sessions, announced he is going to run again for his old Senate seat from Alabama. Sessions was the first senator to back Trump’s upstart campaign and worked to champion conservative causes as attorney general, but the president has never forgiven Sessions for withdrawing from overseeing the Russia investigation led by former special counsel Robert Mueller.Trump said Friday he won’t campaign against Sessions.At the game, Trump sat in a box owned by Jim Wilson, a real estate businessman from Alabama. The president was joined by Louisiana Republican Reps. Clay Higgins, Mike Johnson, Ralph Abraham and Garret Graves; Sen. Richard Shelby, R-Ala., and Alabama Republican Reps. Robert Aderholt, Bradley Byrne and Gary Palmer.Trump follows a long line of presidents who have attended college football games: —President William Howard Taft attended the LSU-Sewanee game in October 1909 in New Orleans.—President John F. Kennedy went to the Alabama-Oklahoma game on New Year’s Day in 1963 in Miami.—In December 1969, President Richard Nixon was at Razorback Stadium in Fayetteville, Arkansas, to watch Texas play Arkansas.—President Bill Clinton watched Arkansas play Louisiana Tech in September 1997 at War Memorial Stadium in Little Rock, Arkansas.Sports Related Videospowered by AdSparcRead Next Matteo Guidicelli had saved up for Sarah G’s ring since 2014? Trump attends World Series baseball game in Washington DC PLAY LIST 01:04Trump attends World Series baseball game in Washington DC00:58Trump blames media, Democrats for impeachment during Kentucky rally01:48Trump awards Penske Presidential Medal02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue MOST READ But there were more pro-Trump signs. One woman wore an oversized red MAGA hat and carried a sign saying: “Make BAMA #1 Again.” There were flags emblazoned with “Trump 2020″ and banners that read: “Keep America Great Trump 2020.”Presidents have long used sporting events to woo support, but these events also are a venue for fans to express their own political leanings.Both loud boos and cheers could be heard as Trump took his seat before the recent pay-per-view UFC title match. That greeting was warmer than the reception Trump received at the World Series at Nationals Park, when he was roundly booed and became the target of a “Lock him up!” chant.He knew he was heading to friendlier turf in Alabama, getting out of Washington where talk of impeachment was everywhere.On the flight to Tuscaloosa, Trump tweeted jabs at House Democrats, who launched the impeachment inquiry.ADVERTISEMENT LATEST STORIES Duterte officials’ paranoia is ‘singularly myopic’ President Donald Trump watches the first half of an NCAA football game between Alabama and LSU with his wife Melania Saturday, Nov. 9, 2019, in Tuscaloosa, Alb. (AP Photo/John Bazemore)TUSCALOOSA, Ala. — President Donald Trump knew where to go Saturday for home field advantage, finding comfort in the Deep South with college football fans cheering the nation’s top two teams — and him.His reception at the showdown between Louisiana State and Alabama contrasted with the scene at Game 5 of the World Series in Washington, where was booed, and the mixed response to his appearance at a martial arts fight in New York.ADVERTISEMENT What’s behind the display of Chinese flag in Boracay? Trump, sitting one tier above the field, waved as fans turned around to look up at the president. He smiled, gave a thumbs-up a few times and threw a couple of fist bumps into the air as the Alabama fans waved red and white pompoms in response. First lady Melania Trump got an equally enthusiastic welcome.There was little sign of political sentiment on campus but plenty of bipartisan grumbling about the long lines to get in due to enhanced security. Trump left in the fourth quarter of the game, which LSU won 46-41.FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSSan Miguel suspends Santos, Nabong, Tubid indefinitely after ‘tussle’ in practiceThe inflatable figure depicting a baby Donald Trump wearing a diaper, which has been seen at protests around the world, made an appearance in Tuscaloosa. The organizer of the group that “adopted” the balloon for the event told police a man with a knife cut an 8-foot-long gash in its back, deflating it. Tuscaloosa police said in a statement that a 32-year-old local man was charged with criminal mischief in the incident.A protester carried a sign that said “Roll Tide Impeach 45” and another held a sign saying she had sold her ticket and donated the money to the Alabama Democratic Party. Runner’s abuse allegations embolden other female athletes Don’t miss out on the latest news and information. Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ View comments
Chelsea midfielder Cesc Fabregas gave his manager a reminder of his talents by scoring twice in extra time as they fought back from two goals down to knock Premier League champions Leicester City out of the League Cup 4-2 on Tuesday.Spaniard Fabregas has played a bit-part role in Antonio Conte’s Chelsea side since the start of the season, but produced two neat finishes in the space of two minutes to turn the third-round tie on its head.Record eight-times winners Liverpool eased past Derby County 3-0, while Arsenal enjoyed a 4-0 stroll at Nottingham Forest.It was a bad night, however, for Premier League sides Everton and Bournemouth, who exited the competition at the hands of second-tier opponents.Everton were dumped out 2-0 at home by Norwich City, while Bournemouth suffered a 3-2 home defeat by Preston North End.In the standout fixture, Chelsea seemed to be heading out when Leicester’s Shinji Okazaki twice capitalised on poor defending to put the Foxes ahead.But the Chelsea fightback began when Fabregas’s corner was headed back across goal and over the line by defender Gary Cahill just before halftime and they equalised with a stunning volley from Cesar Azpilicueta four minutes after the restart.With extra time approaching, Leicester defender Marcin Wasilewski was sent off for a second yellow card after a clumsy charge into Diego Costa, swinging the momentum Chelsea’s way.From that moment there only looked like being one winner and Fabregas’s clinical finishes secured Chelsea’s spot in the fourth round as well as giving the Spain international a boost after a difficult start to the season.advertisement”HAPPY TO PLAY”Conte has preferred former Leicester player N’Golo Kante, Nemanja Matic and Oscar in central midfield in Chelsea’s opening encounters but Fabregas showed he still has something to offer when he clipped the ball home two minutes into extra time.Two minutes later, he smashed a left-foot effort into the net after Leicester failed to clear a high ball in the box.”I was happy to play from the start and if I can help the team then fantastic,” Fabregas told Sky Sports.”Hopefully this will shut up a few journalists who are chatting rubbish all the time.”Liverpool, beaten on penalties by Manchester City in last season’s final, booked their spot in the next round with goals from Ragnar Klavan, Philippe Coutinho and Divock Origi and it was an equally straightforward romp for Arsenal.Forest’s Denmark striker Nicklas Bendtner lined up against his old club, but it was Arsenal’s new arrivals who shone.Their Switzerland midfielder Granit Xhaka rifled in the opener from distance and Spaniard Lucas Perez scored a penalty and a fine individual goal. England forward Alex Oxlade-Chamberlain netted the fourth goal in stoppage time.Everton were undone by a former favourite as Steven Naismith returned to Goodison Park to torment his old employers by scoring Norwich’s opener after 41 minutes before Josh Murphy struck a rising drive from distance to complete the victory.Preston striker Simon Makienok bagged a hat-trick including an extra-time winner to help them past Bournemouth.Newcastle United progressed with a 2-0 victory at home to Wolverhampton Wanderers, having lost to the Midlands side by the same scoreline in the Championship on Saturday.Reading won 2-1 away to Brighton & Hove Albion and Leeds United beat Blackburn Rovers 1-0 in all second-tier ties.On Wednesday in-form holders Manchester City and their new manager Pep Guardiola visit Swansea City, while Jose Mourinho’s struggling Manchester United outfit travel to third-tier Northampton Town and Tottenham Hotspur host Gillingham.
Real Madrid are the only team who have stopped Atletico Madrid adding a Champions League triumph to their achievements under Diego Simeone and for the fourth year running the Rojiblancos’ illustrious neighbours block their path to European glory.Atletico under their charismatic Argentine coach have seen off the giants of the European game past and present, beating AC Milan, Chelsea, Juventus, Bayern Munich and twice knocking out Barcelona, but they have repeatedly fallen to their neighbours.Atletico have shaken off their inferiority complex against Real in every other competition under Simeone, beating them twice in the King’s Cup and winning four of their last eight league derbies, but not in Europe’s elite arena.Real host Atletico in Tuesday’s semi-final, first leg having beaten them 5-3 on penalties in the 2016 final and 4-1 in extra time in the 2014 showpiece when defender Sergio Ramos’s 93rd minute equaliser denied Atletico a first Champions League crown.Real’s European dominance over Atletico runs as far back as Alfredo di Stefano and Ferenc Puskas deciding a semi-final in 1958/59, while Javier Hernandez got the only goal in a quarter-final in 2014/15, the other two-legged affair between them.While Atletico are waiting to win the European Cup for the first time, Real want a 12th triumph to become the first team to retain the trophy in the Champions League era. The winners of the tie will face Monaco or Juventus, who play on Wednesday.ATLETI INJURIESAtletico’s preparations for their fourth consecutive European showdown with Real were hit by Jose Gimenez sustaining a groin injury in Saturday’s 5-0 hammering of Las Palmas, leaving Simeone missing three defenders for the first leg as right backs Sime Vrsaljko and Juanfran are also out.advertisementWinger Yannick Carrasco hurt his collarbone in Tuesday’s 1-0 home defeat by Villarreal, Atleti’s first loss in 13 games in all competitions, although the Belgian returned to full training on Sunday to boost his chances of facing Real.Simeone praised his team’s resilience after they responded to the Villarreal loss by ruthlessly thrashing Las Palmas helped by three early goals.”The team’s response fills me with pride, I never tire of praising these players, they are incredible,” he said.”Four days after that defeat they killed the game off in 18 minutes and that’s down to one word, the team.”Atletico will need to magnify their collective efforts if they are to finally topple a Real Madrid side who have perfected the art of winning in this campaign without hitting top form.Zinedine Zidane’ side shook off a dogged Valencia side 2-1 at the Bernabeu on Saturday with a late winner by Marcelo, the 20th goal Real have scored in the final 10 minutes in the league this season, which kept their bid for a 33rd title on track.”We showed great spirit and proved to everyone who we are,” said the Brazilian. “With our fans behind us, it’s very difficult to beat us here.”
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google Updates Topics: Originally published Jul 1, 2012 9:00:00 AM, updated October 20 2016 Just because you’re on summer vacation (or dreaming about it) doesn’t mean the internet marketing world is slowing down any. Nope! Bloggers are blogging, Google’s making announcements left and right, and Twitter’s working on raking in the big bucks.Not sure what I’m talking about? Well, good thing you’re here — this post will point you towards those stories and more, all from the internet marketing world this past week. Happy reading, and as always, share your favorite stories from this past week in the comments!Google+ For Tablets, Google+ Events, and Google Now Roll OutWe reported on the updates that came out of the Google I/O Conference on June 27. Two of the updates involved Google+, which of course had some marketers already rolling their eyes. But don’t write them off as insignificant yet! Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. Both of these updates mean that people could migrate towards spending more of their minutes on Google+. The third update, Google Now, will allow Google to make suggestions based on mobile and search history. Creepy? Maybe. Useful? Definitely.Twitter Generating the Majority of Its Ad Revenue From MobileSpeaking of mobile, this story comes to us from MarketingLand, who reported that, according to the Wall Street Journal, Twitter’s mobile ad revenue is off the charts. The platform only launched mobile ads in April, but in three short months, the change has been huge. Let’s not forget that 60% of Twitter’s users are using it on a mobile device.Make Your Story 22 Times More MemorableThis story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact. This should reinforce a statement that’s been pronounced to death by marketers, including us: content is king. Content tells stories. Content is memorable.How to Infuse Your Writing With NostalgiaThe folks over at Copyblogger whipped up an excellent piece on a strategy to ensure the content you produce isn’t catering only to the present moment. Timeless writing, or writing that’ll envoke feelings of nostalgia or other emotion, lasts longer and is more memorable. As inbound marketers, we talk all the time about the importance of content, but it’s rare we delve further in and talk about the quality of the writing within the content.SEO, Digital Marketing and the World of Indie FilmsThis story from MarketingPilgrim brings together two things you might not imagine go together: search engine optimization and independent filmmaking. The piece transcribes an interview with One World Studios founder Zack Coffman, who knows a thing or two about both. We think this piece is well worth the read as an interesting case study, and should serve as a gentle reminder that there’s no industry exempt from the necessity of utilizing inbound marketing techniques in their digital strategy.What inbound marketing tales did you stumble upon this week?Image credit: anda (:
Originally published Mar 24, 2014 2:00:00 PM, updated February 01 2017 Career Development Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: On Validating a Business IdeaNoah worked for two companies that went on to become multi-million dollar businesses … after he left. When you’re known for missing out on that much money, investing your time, energy, and resources into an idea that won’t actually drive any revenue is something you watch out for. When people start paying for your offering or service, however, you’ve proved that there’s a need and your idea is validated to customers, investors, and stakeholders.“Validating because “someone else has” or people said they’d pay never counts,” he says. “Can’t tell you how many promises have never paid up so I make it very clear to get three paying customers within 48 hours to validate your business idea.”Having support, encouragement, and followers is a crucial aspect of growing business, but be sure to optimize your time and resources to get things off the ground.(Tweet if you know how to validate.)On Inbound Marketing for B2BIt’s not news that B2B marketers are a bit more reluctant to adopt marketing methods like social media and blogging than some B2C businesses. But we know that inbound marketing can work magic for B2B companies, so we were glad to see an inbound.org user asking whether inbound is a waste of time for B2B companies. Noah’s response was great: “There’s no wrong way to eat a Reese’s peanut butter cup.”(Tweet this delicious truth.)Reese’s and B2B marketing are both very important parts of my life, so this was a great response in my book. Noah added, “Inbound takes patience and a commitment. I do 100% fully believe that educating potential customers is one of the best ways to get them to become a customer.” Candy aside, he’s right. Big purchase decisions typically happen in the B2B space, so buyers want to know every detail before making a call. Inbound marketing is a multi-faceted approach to provide that information and educate your prospects.On Outsourcing WorkLet’s be honest — no matter how great a marketer you are, spreading yourself too thin is never a good solution. We get burnt out and our work ends up suffering. Delegating, collaborating, partnering, or hiring a third party can all be effective ways to outsource some of the work on your team’s plate. But when is a good time to outsource, and when should we just buckle down and do it ourselves? Noah shed some light:“For business I HIGHLY encourage everyone to do all the work in the beginning themselves. For AppSumo I did the coding, support, business development, and marketing. Then over time, I cherry picked the work that was most fun and hired people who could do the work better than I can. It’s hard to say the exact formula for what to outsource. It comes down to what do you value vs. the cost it takes you.”Say you usually post three blogs a week, but suddenly you’re overbooked with meetings, events, and travel you simply can’t get out of. If your blog is your main lead gen source, it’s probably worth the cost to stay on track and hire a freelancer to step in for a post or two. But ultimately, Noah suggests trying it out first: “Hiring/outsourcing/insourcing is a mindshift that takes time to get comfortable with and see the results. Then you can decide what kind of balance works for you.”(Click here to outsource a tweet.)On Hiring a Kick-Ass Marketer With a Small BudgetYou know recruiting marketers is tough when Dharmesh Shah asks Noah to share his insights on finding awesome candidates. Noah pointed out that great people are hard to find because “the best people to hire are generally already employed so you have to be proactive on meeting them before they are ready to leave.” If they’re already employed and aren’t sending you an application, then how do you know who’s a game-changer? “Go to the sites like inbound, conversionXL, or growthhackers and see who’s doing/commenting/writing things that aren’t full of shit. Look at marketing that is working on you and find those people via LinkedIn: who’s writing the great content at Kissmetrics, which creative campaign happened from HowAboutWe, or have solid thoughts about marketing like my buddy Brian Balfour.” (Fun fact: Noah is actually starting to work with someone he recently met on inbound.org.)But wait, what if your marketing budget is small and you can’t afford to lure someone over to your company? First, consider hiring people that are young and hungry — they’ll be less experienced so you’ll need to invest your own time to teach and guide them, but generally won’t demand unreasonable pay. You can also offer equity in your company. “I started AppSumo by myself and then got Chad (my biz/tech partner) to join without pay since I could show the business was already making a profit and growing,” Noah shared. “I told him to tell me what amount equity would make him super happy. He said his amount, I agreed. We’ve been together in love for 3+ years :).”Money matters, but it isn’t everything. Get creative and think about how else you can offer someone their dream job.(Show your followers how hiring’s done.)The perfect way to wrap up Noah’s inbound marketing expertise is by watching it in action. After tuning in to the AMA, I realized I hadn’t been following Noah on Twitter and should be in order to stay in the loop on his blog, endeavors, and taco advice. Though he has about 23,000 followers, he tweeted at me shortly after I clicked ‘Follow’ to say hello and make a joke about a previous tweet I shared. It was a simple and small gesture, but it was personalized, timely, and relevant. And I think any inbound marketer can appreciate that. The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. (That sure makes for a snazzy headline.)But what you may not know is that he’s an inbound marketer, too. Noah recently did an Ask Me Anything (AMA) session on inbound.org — the community for marketers to connect and share — where he engaged with fellow marketers on everything from reaching 750,000+ email subscribers and founding AppSumo, to hiring marketers on a budget and why inbound marketing is a lot like Reese’s peanut butter cups.Any successful inbound marketer knows that to stay relevant in today’s overcrowded, ever-changing marketing landscape, you have to be a great storyteller. Not only can Noah captivate an audience with his candor and quirks (his love of tacos was a surprisingly popular AMA topic), but he also has a unique story to tell. Noah got fired from Facebook in 2006, went on to join Mint (the cloud-based personal financing platform) as Director of Marketing before quitting a year later, moved to Argentina for awhile, and co-founded both Gambit and AppSumo, where he is now Chief Sumo (which I can only assume is the highest-level of sumo you can achieve) that shares daily deals for online products and services. Needless to say, Noah picked up a skill or two on this entrepreneurial rollercoaster ride, like a little trick for determining whether a marketing tactic is savvy or shameful: “If it was published on the WSJ’s frontpage or if your mom knew, would you feel guilty? If you would, don’t do it.” During his recent AMA session, followers and fans picked his brain on developing an authentic copywriting voice, his tell-all blog OkDork.com, getting people to pay for your offering, outsourcing work, achieving daily goals, and attracting thousands of email subscribers. Here are some highlights every inbound marketer could learn from:On Creating Content People Come Back ForThe most valuable kind of content marketers can create answers the questions their audience is asking. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?” for Noah from his network. So, like a savvy inbound marketer, Noah published a blog post titled “Why I got Fired from Facebook (a $100 million dollar lesson)”. Yup, still a snazzy headline.If you haven’t checked out Noah’s personal blog, OkDork.com, yet, I demand that you go do so. (And by demand I mean lovingly recommend, of course.) It’s honest, funny, and most of all, helpful. During his AMA, someone asked how he gets creative ideas for his blog. Staying true to his motto of doubling down on what’s working, Noah responded that he spends more time on “meatier/longer/evergreen and highly actionable posts” because they get the most traffic.If you’re stuck for post ideas, which happens more often than not for an inbound marketer, Noah suggests looking at “which posts on GrowthHackers/Inbound.org or whatever respective aggregator of your site get the most views/comments and write more on those topics.” Spend time writing more to see what sticks and once you know what people want, focus your efforts there.(Tweet this for your fellow bloggers.)On Planning Less and Doing MoreAs marketers, we spend a lot of time researching, planning, and thinking about what’s going to hit it big, and less time actually “doing.” Noah had some valuable insight on this.“After getting fired by Facebook I realized the best way to get attention is to create things … There’s never one most important thing or book or blog post that will solve business problems. I truly believe the best way to learn is experience. Go fail. Do. Try again, iterate, and improve. I never did marketing before Mint.com but I loved the product and spent a lot of time figuring out who else would too!”The thing is, we can still learn what works and what doesn’t while diving into the deep end and putting our plans in motion. Noah adds that for marketers, the best learning tool is experience. “No book will have a magic answer, and you’ll learn so much more through experimenting, failing, and succeeding.”(Share this tip on getting stuff done.)On Checking Things Off Your To-Do ListBetween creating content, scheduling meetings, going to those meetings, following up on email, and the million other things marketers do on a daily basis, it can be hard to actually get things done. When we’re juggling so many long-term and short-term projects, our to-do lists generally get added to before we check anything off. Noah shared his quick morning ritual that helps him keep his eye on the prize each and every day:“When I start my work day I generally pull out my moleskine and list three things I want to do that day. I try not to look at anything as it helps me really think which three things are really the most important that day. This is my most productive period of the day.”If we give ourselves realistic goals, we can accomplish more each day and turn the page on projects once and for all.(Tell your Twitter friends how to stay productive.)On Being the Best Email Marketer AroundAccording to Noah, “Ultimately, NO ONE wants more email.” So then how did AppSumo get 750,000+ professionals to subscribe to their email list? Simply put: because people actually like getting their emails.Noah has a reverse psychology approach to AppSumo’s email list where he actually wants people to unsubscribe. Well, some people. “We actually spent two weeks optimizing our unsubscribe page until my good friend Andrew Chen said, don’t optimize for losing. Optimize for growing. When Gmail makes changes I’m always happy. We only want subscribers who look forward to getting our emails, so making it easier to unsubscribe or filter us to other tabs, the real people will find it.” By weeding out unengaged contacts, you can better reach and serve the ones who are more likely to be a customer or evangelist for life.But how do you make people want to respond? “The #1 way for you to ensure open rates stay high is to only send kick ass emails. I know that’s cliche and you know it but I want to repeat that,” Noah said.Turns out, AppSumo has a solid formula for creating kick ass emails that influence content, calls-to-action, and tone. During the AMA, our own co-founder Dharmesh Shah asked Noah about the talent behind AppSumo’s email copywriting which he said was reminiscent of Groupon. In a nutshell, copywriters are always thinking “How can we delight people’s inboxes?” According to Noah, “The point is to be authentic to your own voice or the voice of the company. And ultimately explain why or why not this is a great product for the people you are writing to.” Like a blog, ebook, or tweet, your company’s email content should reflect your voice and your audience’s needs.(Tweet this kick-ass email tip.)
Originally published May 2, 2015 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.Can you sell when you’re on vacation? Sure you can … but dragging out your laptop and taking calls from the beach is sure to annoy your family. There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf.Instead of thoughtlessly scribble an out-of-office reply five minutes before you board the plane, put a few more minutes of thought into what you write. The right words in your out-of-office reply and your signature could spark prospects’ interests and lead to a sale down the road.Here’s how to get two undervalued email assets, your signature and out-of-office replies, to work for you — even when you’re not working.Your Out-of-Office ReplyThere are ways to put your Out-of-Office (OOO) reply to work for you while you’re on a break. I see too many people with the generic, “I’m out of the office with limited access to internet and will be back on [date]. If it’s urgent please contact [coworker].”How many emails do you get per day? I might get hundreds, so this is a key time for me to advertise.Instead of a generic out of office reply, try something like this:I’m currently traveling with limited access to Internet and will be back on [date]. In the meantime, check out our most recent article [link to company blog post, personal blog post, or recent good press]. If it’s urgent, please contact [coworker].This way, you’re not wasting those eyeballs you’re getting while you’re offline. Want to spice up your OOO reply? Try HubSpot’s Out-of-Office Email Generator for some added inspiration.Your Email SignatureA picture does not a good email signature make. For starters, too many people throw a bunch of images in their email signatures. I don’t care if it looks pretty — don’t go overboard.Instead, make your signature as simple as possible. The only thing you should add to your basic information is a link to recent positive PR. If the title of the story isn’t that good but the article is awesome, change the title in the link that you share.Example Signature:[Name] | [Twitter Handle][Title], [Company name][Mobile/Skype] | [Office/Skype]Forbes Names [Company Name] Top 10 Fastest Growing in 2015, Find Out Why!The article you link to should be customized to who you’re trying to sell. For example, If you’re selling experts on signing up for Udemy, you can include an article titled, “Udemy Raises $32 Million to Democratize Education” and rename it in your signature as “Udemy Raises $32 Million from Top Investors to Make Experts More Money.” An expert who gets this in an out of office reply is likely to click the link — and become even more interested in Udemy.My friend Scott Britton does this with his blog to increase traffic. Scott explained to me, “Instead of including a link to my blog in my signature, I link to each post individually with the precursor ‘Most Recent Thoughts.’ This more compelling copy is likely to inspire a click.”What’s the ROI on this? Scott said, “It took me about 20 seconds to change the hyperlink in my email signature within my Gmail settings. To measure the amount of traffic this drove, I used a bit.ly tracking link. It turns out that 45 people clicked on my ‘Most Recent Thoughts’ link over the past three days. From those 45 clicks, three people reshared this content via Twitter. Assuming an equal number of referrals per tweet, I used Google Analytics to project that this link was responsible for over 100 page views. Not too shabby for an extra 20 seconds of work.”Editor’s note: This is an excerpt from the new book Hacking Sales: The Playbook for Building a High Velocity Sales Machine. It is published here with permission.
In the history of American advertising, print has played a vital and interesting role.Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s something truly iconic about a well-crafted print ad, and the agencies and brands that have done it well over the years have seen immense benefits as a result.Here’s a look at some well-designed print ads from the last 115 years (one from each decade) and an attempt to understand what we can learn from the progression. Changes in taste, disruptive new technologies, and the natural evolution of our cultural propriety have completely transformed the way brands use print mediums to advertise – but certain patterns and threads hold true.Using a modern interpretive lens to reexamine those strategic patterns (and the ads that made use of them) makes for an interesting case study of where we’ve been and where we’re headed – as advertisers and consumers.1) 1906 – Kodak StoryUsing content marketing to ‘tell the story’ of a brand is nothing new. While the platforms we use to display our content marketing change drastically, the same underlying concepts have been exploited by businesses as far back as the turn of the 20th century.In this ad from 1906, camera-maker Kodak (whose continued success, over a century later, serves as evidence that they were and continue to be ahead of the curve marketing-wise) created a series of print advertisements that targeted parents buying gifts for their adolescent children. The ads promised a technologically advanced way for young people to capture the essence of their experiences with Kodak cameras, requiring little-to-no expertise but delivering reliably breathtaking results.While the model’s hair and fashion choices betray the ad’s century-old status, the concept could apply to a magazine ad today. She is contentedly going over the stunningly mounted prints that she took with her Kodak. The background is accented by a beautifully somber twilight scene, which gives the viewer an idea of what her photographic subjects might have been. Another connection to today’s modern marketing is the call-to-action at the end of the ad: “The Kodak catalogue tells the details. Free at the dealers or by mail.”Free ebook download, anyone? 2) 1917 – Our Boys in France Tobacco Fund Throughout World War I, American advertisers used the contextual backdrop of the war to promote their products. This glorified propaganda was used by companies in many industries to put their brand in the good graces of the American people. If the buying public believed a company was in some way supporting the war effort in a meaningful way, they’d be much more inclined to spend their hard-earned dollars on it. This was based in factual reality for many industries: gramophones, for example, vital to Allied soldiers’ communication while in the trenches, sold extremely well during the war years.Other, less impactful industries took part in in the strategy as well. This ad in (and for) The Morning Telegraph, a daily newspaper that was devoted primarily to horse racing results and theatre news, shows how widespread the practice had become by 1917. Since the paper itself couldn’t rightly be positioned as benefitting American soldiers in any direct way, they positioned themselves as the “Official Organ in New York City for the ‘Our Boys in France Tobacco Fund.’”Today, this would likely be seen as exploitative (or at least lacking in subtlety). Brands like McDonald’s, for example, have been rightfully reprimanded by the public for being a bit too heavy-handed while linking their brand to American crises and national spirit. Patriotism still sells – it just requires a bit more subtlety from the brands using it, lest the buying public react negatively.3) 1929 – Dr. West’s Toothbrushes This ad presents an interesting case study in the cyclical nature of visual design trends. In many ways, this toothbrush company (or whomever it hired to do its advertising) shows itself to be well ahead of its time aesthetically.As far as color palette, the full rainbow is used for a strikingly immediate visual effect. The way the toothbrushes overlap in a grid-like fashion makes the ad feel symmetrical and comfortable. It’s interesting to think about how visual symmetry is now seen as an important design tool to evoke a brand’s strong organizational structure and trustworthiness. Being used in this context, almost 90 years ago, lends legitimacy to the theory itself. If it’s been working for that long, there really must be some innate truth to it.The only aspect of this ad that would make today’s design experts cringe is the decentralized positioning of the brand itself. If modern viewers were to give this ad a 2-3 second gander and then look away, a very small percentage of them would be able to recall the name of the company. Not only is “Dr. West’s” relegated to the bottom of the page, but it’s depicted at such an angle that it makes it less memorable. Aside from that, this is a particularly forward thinking example of ad design considering when it was created.4) 1938 – Carefree film posterHistorian Carlos Stevens offers the following about American filmmaking during the Great Depression: “The movies offered a chance to escape the cold, the heat, and loneliness; they brought strangers together, rubbing elbows in the dark of movie palaces and fleapits, sharing in the one social event available to everyone.”During the time this film was made, the average movie ticket was $.27, offering struggling families a relatively cheap way to escape the harsh realities of their daily lives. Along with the pricing and promotional efforts of the theatres, Hollywood filmmakers recognized that there was a demand for a cheap product: one light on dramatic intensity and heavy on comedic gags. The filmmakers of the era recognized this demand and adjusted: resulting in titles like Carefree.The ad for the film fits its tone extremely well, with a happy, dancing couple surrounded by swirling patches of bright pink, yellow, and orange. This colorful arrangement – especially in its use of adjacent pastels – would actually come back into fashion in the advertisements of the 1990s. The film’s stars – Fred Astaire and Ginger Rogers – were among the biggest draws of the era, starring in ten films together from 1933 to 1949. In an era when financial security was lacking for a majority of the movie-going audience, films like Carefree (and the accompanying advertisements) provided a welcome escape. 5) 1946 – Spam ‘n’ Limas Recipe In 1946, America was reaching the height of its World War II involvement. Much like during WWI, the advertising of the era was greatly affected by the nation’s wartime status. Consumers were confronted with government-enforced rationing practices that affected the way they purchased everything from gasoline to meats and cheeses.Enter: Spam. Spam is a canned, precooked ham product that was created by Hormel in the late 1930s and became popular throughout the country for its price and convenience. For a time, the tag of being a canned, precooked, processed meat meant modernity, not unhealthiness and questionable meat sources. This ad is representative of the product and the era in its arrangement – with all prominent real estate devoted to the end result of the recipe included below. Throw in a punny 1940s-friendly catchphrase and – voila – there’s your ad.In this case, though, I think the end result is far from “‘Ah’ inspiring” – no matter how much “sugar lard” you add.6) 1950 – Truval creative like the men who wear themMuch like visual elements of design can be cyclical, fashion trends can be as well. Popular fashions for today’s millennials borrow extensively from that of previous decades, and this 1950 ad from shirtmaker Truval is no exception.The men in the ad are all donning colored plaid shirts, seemingly both comfortable and durable. They appear to be architects and/or engineers, standing around blueprints discussing the best way to get some kind of building job done. The copy reinforces these themes of strength and resourcefulness: “Creative … like the men who wear them.”This ad holds up surprisingly well (other than the overtones suggested by its all-male, all-white cast of characters) against today’s fashion advertising standards. The shirts themselves are exactly the kind of hipster-chic flannel numbers you’d seen populating any number of New York City graphic design firms. The layout evokes the spreads seen in magazines like GQ, with most of the space devoted to highlighting the product itself and leaving the copy down below. Aside from the aforementioned demographic issue, the only element that really dates this example is the illustration style: heavily bordered and cartoon-like, these types of drawings were great for ads of the time because they were similar to what one would find in the popular fiction of the day – think Hardy Boys books and Superman comics. Now, brands are far more interested in allowing high-quality photography to highlight the product being sold. 7) 1968 – Sony personal televisionsThe effect of technology on modern relationships has been well documented. Smartphones and the apps contained therein have revolutionized the way we meet, date, and communicate with significant others, for better or worse. Movies, TV shows, and advertisements have all parodied the now ubiquitous extreme of this phenomenon: a couple out to eat at a restaurant, paying no attention to each other, instead staring at their phones. The reality, though, is that technology has always affected our collective approach to romance.In this Sony advertisement from 1968, a couple is shown lying down in bed, each facing the opposite direction and glaring into their own personal televisions. The humor isn’t missed on the makers of the ad, with the caption reading: “There comes a time in everyone’s life when they just want to be alone with the person they love.”The room surrounding the couple’s bed is completely dark, highlighting the alluring glow of the screens and the zombie-like entrancement of the man and woman. The screens themselves offer a glimpse into the nature of that entrancement as well, with the man’s screen showing a beautiful woman and the woman’s showing the reverse. Ultimately, the ad does a good job of addressing the negative viewpoints many would’ve had about personal televisions: not inclusive enough, too isolating, etc. Instead of shying away from those claims, Sony decided to embrace their comedic weight.Generally speaking, companies today are less willing to do this. The companies that make smartphones and the apps that power them tend to advertise in ways that showcase how we connect via the technology, as opposed to poking fun at the ways we isolate ourselves with them. 8) 1972 – Tareyton CigarettesIf you’ve seen the mega-popular AMC show Mad Men, you’re familiar with the interesting and controversial history of advertising in the cigarette industry. Precisely when tobacco companies became aware of how dangerous their products were is the subject of much contention and many legal battles throughout the last four decades. Ultimately, there was no contest. It became overwhelmingly clear to the companies, the Surgeon General, and the American public that, without exaggeration, cigarettes are killers.As that process unfolded, however, there were many different phases during which those companies had to constantly adjust how much they were willing to admit. After the 1964 Surgeon General’s report officially recognized the health risks of cigarettes, the fight for respectability took a turn for the worse for those brands. Despite this, it still wasn’t anywhere near the situation we have today, with less than 7.5% of 12th graders identifying themselves as daily smokers (versus about 30% in 1972.) So how did they pull this off? Well, the Surgeon General’s reports – while well researched and vital to maintain public health – don’t always have the immediate influence we would like them to. In the aftermath of that report, the companies were still able to jostle for position amongst the public opinion as the “healthy” cigarette brand. That’s precisely what you see in this ad, with Tareyton using the drinking water analogy as a way to prove how much of a cleansing effect its charcoal filters had.This, of course, was a hoax. And a morally repulsive one, at that. 9) 1983 – Yamaha pianoAs disco died on the dancefloor and the 70s turned into the 80s, design trends started to change dramatically as well. The color schemes that were in vogue in the 70s were immediately ditched for a sleeker, more simplistic approach. Stark contrasts were king, and glossy finishes helped brands deliver messages that popped right off the page.In this ad from Yamaha, we see the beginning of another advertising design trend that began around the same time and has continued to this day: product integration. As more and more homespun companies gave way to global corporations with tentacles reaching many different industries, it became more difficult for ad-men and women to capture the essence of a brand with a single concept. To accomplish this, they would use visual analogies that linked the different product and service types they offered.Here, we see Yamaha (a multinational conglomerate that deals in musical instruments, electronics, motorcycles, and power sports equipment) trying to demonstrate the engineering prowess of their most recent model keyboard synthesizer, as reflected by the shiny, modernistic glare of a motorcycle helmet. The ad works extremely well because of its crisp design and well-written copy. “Because this machine is so powerful, it can take you places just standing still.”10) 1990 – Absolut 19thMuch as we saw the cyclical nature of aesthetic fashion trends with the Truval ad from 1950, the aesthetics of advertising can be very cyclical as well. With this ad from Absolut Vodka from 1990, we see a return to the hand-sensibilities of the 1950s.This is a smart matching of form and content, as the concept behind the ad is based on the allure of sharing some Absolut-based cocktails with your golfing buddies after a long day out on the links (the relaxing drinks being the “19th,” following 18 holes of golf.) This comes in a series of ads on which Absolut places a bold image that takes up most of the print space, supplemented by “Absolut _______” at the bottom (always in that same bold white font). Recurring ad themes are great for the print medium because you can constantly tailor the concept to your audience. In this case, the “19th” wordplay is clever, but not overwhelmingly so – in other words, the perfect dad joke.What’s the audience being targeted here? You guessed it – dads. Throw in the fact that the aesthetic framework – the hand-drawn golf course, the heavy-handed visual “bottle as island” pun – is also perfectly tailored for that demographic, and you’ve got yourself a perfect example of a tried-and-true theme that’s been smartly remolded for its intended audience.11) 2002 – T-Mac Got Milk While the vodka -> milk transition may seem a bit abrupt, in this case it’s fitting.The “got milk?” campaign – created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board – ran throughout the 90s and early 00s and aimed to promote milk as a healthy source of calcium for kids and teens. The ads became iconic for their uniquely written copy and larger-than-life spokespersons.As compared to the Absolut ad, it provides a perfect counterexample in terms of audience. Here the advertisers are targeting adolescents; they want to strip milk of its old, lame connotations and repurpose it as a cool drinking option for kids who want to grow up to be like their heroes. Aesthetically, it couldn’t be more different from the classic illustration of the Absolut ad. NBA legend Tracy McGrady is seen mid-flight against a black and grey background (reminiscent of high school yearbook backgrounds), ready to finish one of his trademark slam dunks into an unseen net.The copy is smart and achieves the perfect tone for its audience – coming off like the popular kid in a sitcom without being too sappy. Also, it’s always a good idea to match an iconic catchphrase with a similarly memorable visual callback. It unifies the campaign and helps tie all of the different ads together, making them easier to engage with. In this case, the milk mustache couldn’t be more perfect for accomplishing this – it makes the ads playful without being childish; funny without being frivolous.Ultimately, despite all of the recent claims that its time has passed, print maintains its influence in the American cultural landscape. While the internet has changed the way we engage with all forms of content, there remains (at least for now) a market for the printed word.That doesn’t mean things aren’t changing, though. In all likelihood, we will continue to spend more and more time engaging with digital content as our lives become busier and our tools become more connected. The lessons of print advertising, though – be they aesthetic, conceptual, or even emotional – will continue to influence the way we engage with brands and each other. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 14, 2016 1:00:00 PM, updated July 28 2017
Originally published May 7, 2018 6:00:00 AM, updated May 18 2018 Marketing Psychology 4. TestColorTest Color, a test validated by a team of clinical psychologists, psychoanalysts and mathematicians, asks you just two questions: “Click on the colors you like most,” and “Click on the colors you like least.” Test Color tells you about your emotional intelligence, your creativity and imagination, your social skills, and your work style, including organization and management styles. I found it to be surprisingly accurate: in two questions, it nailed how I communicate with others and how I act in group settings.Free Disc Personality TestsThe DISC assessment determines where you lie on four DISC factors: dominance, influence, steadiness, and compliance. DISC is one of the most popular and authoritative career assessments out there, and many companies encourage their employees to take it.Undoubtedly, personality affects our career ambitions, as well as how we perform in different workplace environments. If you’re particularly extraverted, maybe you’ve chosen a career path that enables you to work daily with large groups of people. If you have certain communication styles that rely on passivity and emotion, perhaps your boss’s direct statements sometimes offend you.Arming yourself with a sense of self-awareness could help you find your optimal career path, foster better work relationships, and mitigate work conflict more effectively. Here are four career-focused tests to help you achieve higher work satisfaction.1. CrystalCrystal provides a free DISC assessment, which tells you (among other things) how your personality fits into your work environment, who you work well with, who you might have conflict with, how you perceive other’s behaviors, and how other’s perceive yours. The test helps you understand how your own personality biases you towards certain colleagues (i.e. your personality might take another coworker’s comments offensively, while the coworker just believes in being direct), which could strengthen your work relationships. Best of all, Crystal also offers an accurate personality test, enabling you to build an extensive personality profile on one website. Plus, when you input your company, Crystal lets you see your colleague’s personality profiles — undeniably critical information when you’re looking to empathize with a coworker.2. 123Test123Test offers a DISC personality test you can take in five minutes, so there’s really no excuses. You’ll get a score to find out which DISC factors predict your behaviors towards other people. The test offers critical information for understanding why you might get along better with one employee, and have more conflict with another. It identifies how you perceive other people’s actions (i.e. “You’re sensitive to her blunt nature, even though she believes she’s just being straightforward”), which can help you improve work relationships.3. TestQ.comThis tests asks 38 multiple-choice questions to analyze your skills, working style, and even your ideal employer. TestQ, developed by top PhDs, offers you insight into your strengths and weaknesses, and even suggests careers best suited for your personality. If you’re happy with your current career track, the test provides suggestions for specific skills you could learn to get ahead in your career.4. Interpersonal Skills assessmentHaving well-developed interpersonal skills is critical to forming deep and meaningful personal and professional relationships. Interpersonal Skills assesses your listening skills, verbal communication skills, ability to work in teams, and emotional intelligence. Better yet, the test identifies areas of weakness and provides tactical advice on how to improve those skills.5. SokanuMajor companies including General Assembly, NYU, and Redfin use Sokanu, a career assessment tool that tests you on your personality, background, interests, and goals to determine an ideal career path. After you take the test, it provides you multiple matches, which you can sort through to explore different careers and workplaces before choosing an ideal match.Free Emotional Intelligence TestsPsychology Today defines emotional intelligence as, “the ability to identify and manage your own emotions and the emotions of others.” Arguably, having emotional intelligence is the most important factor in dealing with conflict and communicating with others.It’s undeniable that emotional intelligence is important — in fact, research has shown success is 80-90% attributable to emotional intelligence (EI), and only 10-20% to your IQ.In the workplace, whether you’re around coworkers in the midst of a stressful project, or dealing with a tough performance review from your boss, it’s critical you know how to both identify and handle your own emotions; it’s equally important you know how to read other people’s emotions, and manage them appropriately.So let’s dive in. Below are four emotional intelligence tests to help you recognize your level of emotional intelligence, and also how to improve it.1. Berkeley Emotional IntelligenceThis test, designed by Berkeley, shows you 20 pictures and asks you to recognize the facial expression on each person’s face. It’s easy, quick, and fun, and an informative way to learn how well you read other people’s emotions — which is a critical skill for assessing and mitigating conflict.2. VeryWellMindIf you don’t have the time for anything more in-depth, this test only asks you 10 quick questions before delivering your results. It’s admittedly not medical or scientific by any means, but does offer other articles depending on your scor: if you score low, for example, VeryWellMind.com includes a link to another one of their articles, “Emotions and Types of Emotional Responses.”3. Empathy QuotientUnlike the tests above, this one is designed to clinically assess you — the test was developed by Simon Baron-Cohen at the Autism Research Center at the University of Cambridge, and uses the same emotional measurements mental health professionals use to diagnose social impairment. It’s a 60-item questionnaire and is suitable to measure “temperamental empathy” in adults. Topics: Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard — while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own.There are hundreds of personality tests out there — some label you with a general personality type, while others delve into your best potential career paths. Some challenge you to look at ink blots, while others ask you detailed multiple choice questions.Download the free introductory guide to marketing psychology here. While many of these tests are unreliable and don’t offer any real scientific validation, others can provide potentially astute, psychologically-based insight into your behaviors, ambitions, and temperament in times of conflict.In fact, some online personality tests are thought-provoking indicators into why you make decisions, who you work well with, and how to modify your attitude towards people whose personalities clash with yours. In both your work and personal life, this information can be invaluable.When you’ve got some downtime and want to explore aspects of who you are, or get some guidance on potential career paths, take a look at the best free online personality tests we’ve compiled. Whether you’re interested in general information about your personality, or emotional intelligence-related insight, you’re bound to learn something.Free Myers-Brigg Personality TestsMyers-Briggs is a widely respected and popular personality assessment tool — first used in the 1940s, the test was developed by Katharine Cook Briggs and her daughter, Isabel Briggs Myers. Initially inspired by Jung’s personality theory, the Myers-Briggs test conveniently separates people into 16 categories of personalities, providing each person with a four-letter acronym.The following four tests are broad-stroke indicators of who you are, using inspiration from Myers-Briggs. Among other things, the tests cover your communication styles, your strengths and weaknesses, your desires and ambitions, how you see the world, and how people perceive you.If you’ve never taken a test based off Carl Gustav Jung’s psychological traits, or Myers-Briggs’ 16 categories of personalities, I’d suggest you take at least one of these. You’ll be surprised by the accuracy of some of the statements, and more importantly, you could gain insight into how your behavior is perceived by others, helping you improve both professional and personal relationships.1. 16 Personalities 16 Personalities covers five broad personality aspects: mind, energy, nature, tactics and identity. The test is based on Carl Gustav Jung’s study of psychological traits (e.g. extroversion vs. introversion) and the Myers-Briggs test, two popular personality theories meant to determine an extensive overview of who you are. Among other things, the test will cover how you communicate and relate to others — both professionally and personally — what you value and strive for, and how you make decisions. 16 Personalities has been taken over 126 million times, and is available in 30 languages.2. Personality PerfectSimilar to 16 Personalities, Personality Perfect is also based on Jung’s and Myers-Briggs’ personality theories, and uses four broad categories — extraversion vs. introversion, sensing and intuition, thinking and feeling, and judging and perceiving — to compile a four-letter abbreviation of your personality type (e.g. “INFP”). The test provides a broad overview of how you connect with others, how you behave, and, perhaps most surprising, how you’re likely seen by others. 3. Human Metrics If you’ve ever wondered which famous personalities share your personality type, you’re in luck — Human Metrics shows you that information, along with your four-letter personality type (again, based off Jung and Myers-Briggs theories). With this test, you’ll get information about which career paths are most suitable for your personality type. If you’re having trouble choosing a career path or doubting the one you’ve chosen, maybe this test can help you figure it out. Don’t forget to share this post!
With a big jump of 26 places, Indian tennis star Sumit Nagal on Monday achieved his career-best ranking after moving up to the 135th position in the latest ATP rankings.The 22-year-old Nagal won the Buenos Aires ATP Challenger on Sunday and with this, he saw himself climbing 26 places in the latest ATP rankings chart.Nagal defeated Facundo Bognis in the men’s singles final to win the title.He registered a comfortable 6-4, 6-2 win over Bognis in an hour and 37 minutes, making him the first Asian to bag the ATP Challenger title in Buenos Aires.Nagal had defeated local hope Francisco Cerundolo in the quarter-finals and entered final after steamrolling Brazil’s Thiago Monteiro 6-0, 6-1 in the semifinal.The rising Indian tennis star had recently made headlines after making his Grand Slam debut against Roger Federer in the recently concluded US Open.Nagal had become the first Indian to win a set against Federer in a Grand Slam.He achieved the feat during his first-round match against Federer in the US Open as he outclassed him in the first set. Nagal ended up losing the match 6-4, 1-6,2-6,4-6 against Federer.The 22-year-old became the fourth player to take the opening set against Federer at the US Open.Also Read | Sumit Nagal defeats Argentine Facundo Bognis to clinch ATP Challenger tournament
Posted on May 5, 2011June 20, 2017By: María Laura Casalegno, Young Champion of Maternal HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This blog post was contributed by María Laura Casalegno , one of the fifteen Young Champions of Maternal Health chosen by Ashoka and the Maternal Health Task Force at EngenderHealth. She will be blogging about her experience every month, and you can learn more about her, the other Young Champions, and the program here.On March 8th I traveled with my mentor, Dr. Haywood Hall, to Washington, D.C. to attend the Annual Convention of the American Medical Student Association (AMSA). We had a booth there where we could share with all the students our experience as an organization and all our programs including our MedSpanish Program.We also had the opportunity to visit the Ashoka’s offices. We had a very warm reception there and we felt really comfortable with all Ashoka team. We shared our experience as a Young Champion and an Ashoka Fellow with the staff. We also visited Population Council’s offices. We also had a very nice reception there and we also exchanged experiences and ideas with them.Once back in San Miguel de Allende, I continued going with the Mobile Unit from the Women Institute to the communities. We were doing cervical cancer detection and we also did some sexual and reproductive health promotional activities.With Dr. Haywood, we participated in two key meetings for the development of some projects that we are doing from PACE. One was with Dr. Angel Reineld Lopez, Director of the Centro deSalud La Lejona from San Miguel de Allende. He directs some rural clinics around San Miguel and he also directs the Caravanas de Salud, mobile units that go to rural communities outside San Miguel. We were discussing how to land our Obstetrical First Respondent Program project. The idea is to make a pilot project here in San Miguel and after that scale the program throughout southern states in Mexico and also also throughout Guatemala.The other meeting was with Dr. Rosa Maria Nuñez, Director of Instituto Nacional de Salud Pública in Mexico. With her, we will be working in a retrospective study to assess ALSO impact.She also will support us in some other projects. Her collaboration and support in essential because she is a person with a lot of experience in the maternal health field.I’ve been busiest writing grants proposals to help PACE and ALSO development. I wrote a proposal for the Young Advocates for Social Change Award organized by Global Health Strategies and for the Saving Lives at Birth Challenge. Now I am working in writing a proposal for Lemelson Foundation and its challenge Be the Change: Save a Life.And March went by. One more month before our program ends. But although I am working hard, my goals are more defined now than ever and I am seeing outcomes. I am very grateful because this experience is making me grow up as a person.Share this: ShareEmailPrint To learn more, read:
Posted on March 1, 2012November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Direct Relief International, Fistula Foundation, and UNFPA have teamed up to develop the first-ever global map of available services for women living with obstetric fistula, creating a robust visual representation of the current global capacity to treat obstetric fistula. The mapping of these services is a major step forward in understanding the global landscape of the condition and will hopefully help to inform and streamline the allocation of resources as well as raise awareness of the health needs of women living fistula. Explore a variety of technical resources from the Campaign to End Fistula. Browse EngenderHealth’s Fistula Care Virtual Resource Center. ShareEmailPrint To learn more, read: Take a look at Five Things to Know about Obstetric Fistula from Direct Relief International. Check out Fast Facts and FAQs from the Fistula Foundation. “Tragically, there are unacceptably high numbers of fistula cases, yet we see from the map data gathered so far that treatment currently only reaches a fraction of patients annually-an estimated 14,000 women in 2010-not counting the significant backlog of cases,” said Gillian Slinger, the UNFPA Coordinator of the Campaign to End Fistula. “Documenting where treatment is available is critical to providing care, raising resources and restoring the health and dignity of women and girls living with fistula. If we know where service gaps are, we can then better steer activities forward, to get help to all those who need it.” The Global Fistula Map is an evolving collaborative effort that was developed by Direct Relief and can be found at www.globalfistulamap.org. It highlights over 150 health facilities providing fistula repair in 40 countries across Africa, South East Asia, and the Middle East. While availability of surgical treatment for obstetric fistula is growing, the current capacity of most facilities is low. Over half of reporting facilities treated less than 50 patients in 2010, while only 5 facilities worldwide reported treating more than 500 women. It is anticipated that the map will improve coordination, and enhance fistula prevention and treatment efforts worldwide…” Read the full press release here. Explore and share the Global Fistula Map. Check out the MHTF’s coverage of news relating to fistula.Share this: The Global Fistula Map is a joint project by Direct Relief International, the Fistula Foundation and UNFPA, with data also contributed by EngenderHealth, WAHA International, and the International Society of Obstetric Fistula Surgeons. From our colleagues at Direct Relief International, Fistula Foundation, and UNFPA: Visit WAHA International’s blog to learn more about their work on fistula. More information about obstetric fistula:
More on the report is here.It is part of the Nonprofit Times Sector Dash, which you can find here.> On the heels of GivingUSA’s gloomy news about 2009 giving overall (see my last post) Blackbaud’s charitable giving index shows 2010 is better. Giving continues to recover this year online and off – especially for smaller organizations:
Today, LinkedIn announced it’s adding a Volunteer Experience & Causes section to the Profile page. This means professional profiles aren’t just about about day jobs – they also incorporate volunteer work and favorite causes.This is great news for us for three reasons.1. Social norms: I think one of the most powerful things we can do in our culture is to create a social norm around doing good. If a person’s profile in the top professional social network in the world isn’t complete without volunteer work and favorite causes, that creates an expectation that giving back is an essential and expected part of a person’s working life. For those of us trying to advance worthy causes, this is an enormous help.2. Social influence: The most influential factor in people deciding to support a cause is the recommendation of their personal connections. By including causes, charities and volunteer work in LinkedIn profiles, the social network becomes wired to create these positive influences for our organizations. 3. Social good: At the end of the day, to do good, we need strong relationships. LinkedIn is a great tool for going that and therefore advancing our missions. Here are two ways you can capitalize on the social good potential of today’s news:a. Encourage volunteers to share the work they do for you on their profiles. Ask them to update their LinkedIn Profile here. If you are not yet a LinkedIn member, it takes just a few minutes to create a profile here. b. Claim Your Nonprofit’s Company Page. Company Pages are a company or nonprofit’s profile of record on LinkedIn and a powerful way to speak to millions of professionals. When LinkedIn members indicate that they work or volunteer for your organization, a Company Page is automatically created so it is up to you to claim it as your official presence on LinkedIn. Over 101,000 organizations currently use a Company Page to position their organization and differentiate themselves. As an example, the Company Page created by the American Red Cross has attracted thousands of followers. So if you haven’t claimed your Company Page yet, now is the time to do it. Check out more info here.Want to do more? Check out more about nonprofits on LinkedIn here.Full disclosure: I am a big fan and user of LinkedIn, and LinkedIn is represented on my organization’s board. But I’d say these nice things anyway, because this is really good news for our sector.
A recent article by Ken Burnett in the Showcase of Fundraising Innovation and Inspiration (known as SOFII) caught my eye. It was titled, “The emotional brain,” my favorite topic, and it made links between how we think and why we give. He offers a very eloquent observation:First impressions last. Sure they do. This is a transformational insight, the single biggest realization of all. It explains things that many fundraisers often feel intuitively but mostly haven’t quite rationalized and that others miss altogether. Such as the surge of emotion when we see a child in distress, the appeal in the direct gaze of a child’s eyes that means all we have to say is, ‘sponsor me’; no more explanation is needed. Or the sweating palms and lump in the throat conjured by the mere image of those soldiers in first world war trenches, waiting for that whistle. Or the recall of time, place and feelings prompted by a piece of music from our past, or by the smell of perfume, or the taste of an exotic fruit. Think Amnesty’s long copy ads, children running from exploding shells, or waiting in food queues at times of famine, or the tired, shocked, dripping lifeboatman just washed in from the sea.How powerful are the emotions conjured by images such as these? How useful would it be to consistently harness them to your cause? Well, the emotional scenes are already there or they can be planted there to be called upon later, if only we get better at emotional storytelling, at presenting our emotional case with power and passion that will burn the memory of our story so deep that it will last and last long term, to be called upon again and again, whenever needed.I could not agree more, and I could not have said it better. When we see or hear someone’s pain, our own neurons fire in the same way they would if we were feeling that pain ourselves. We want to help others, and when we do, we’re rewarded with happy feelings – and a dopamine dose to our brain’s pleasure center. If we as advocates of good causes do our job well, we elicit those reactions. Burnett is right – our task is to burn the memory with a story so deep it evokes primal pain and joy.He also shares these great details from Damian O’Broin’s neuromarketing checklist. Enjoy. And do check out the full column at SOFII. It’s excellent. You’ll get Limbic Brain 101 and learn the difference between sharks and toasters.
Courtesy of my organization, Network for Good, here are three ways to inspire action at your next event. If you want more tips, check out our free eBook on great events here.1. Live testimonial: Who has your organization touched? What lives have you changed? Invite that person to share a personal story about how their lives have improved because of your organization – this is your most powerful spokesperson.2. An inside look: Ask your executive director or someone on your board to share what changes previous supporters have made possible and how your current work will impact the community. Let attendees know that they are a key part of this change.3. An invitation to do more: Don’t forget to give attendees the opportunity to take action! Invite supporters to join your volunteer team. Ask attendees to share their email addresses on a sign-up sheet so they can receive updates on your work and upcoming events. Your supporters will be inspired and ready to do more, so don’t forget to turn that motivation into action at your event. This is the number one simple thing we forget at an event – to inspire action, you have to ask for it.
I got the following email today from one of my blog readers, John Scott Foster of the Wesselman Nature Society.I had an experience this weekend I thought you might be interested in. I attended two “gala” type events. One was the standard, at a conference center. Held from 6 to 8:30. Coat and tie. Arrive at 6, cash bar, sit at a table at 7. People say nice things. You eat. People say nice things. Silent auction. Then at the end of the silent auction, we are thanked for coming/supporting and told we can all stay and dance to the DJ selection. 3/4ths of the people run out the door, happy to have that obligation over.The next day. A beer tasting and restaurant sampling event at my nature center. The only roof the spreading branches of 300 year old trees. Jeans, sweaters, comfortable shoes. Beautiful weather. Among many options, a fire ring with a gourmet s’mores station. Acoustic guitarist who was amazingly talented. 3 microbreweries and then one distributor with a total of over 50 beers that could be sampled. A wood fired brick pizza oven on wheels serving pizza. Held from 3 pm to 6 pm. We had to chase people out. They didn’t want to leave. They were having fun. Obligation (we need to support this important cultural institution) vs. fun (this important cultural institution is providing a great experience for us).Great story. As John adds, “People love being out in nature. It filled a need that they might not otherwise seek fulfill.” As John notes, we do amazing work in the world, but we nonprofits don’t always have great events that reflect the heart of our efforts.Ask yourself: Is your event about dressing up and collecting money for you? Or is it about the essence of your work for others?Here’s another example of an event focused on the experience of those who participate: Strollers in the Front 5k. As this post in Event360, a group of parents are running with strollers to support The Neighborhood Parents Network in Chicago. It celebrates the experience of parents jogging with kids in the name of building communities of parents and their families. The bottom line is, the event should be about the experience of the cause – not the experience of fundraising. The more people feel the immediate joy of the larger mission, the better.
Mohamed Salah scored again to help stretch Liverpool’s Premier League lead to six points, as a 4-0 home win over Newcastle United gave Jurgen Klopp his 100th Reds victory.Klopp’s 181st game in charge saw Liverpool take an early Boxing Day lead at Anfield, Dejan Lovren smashing in a superb half-volley to set up their eighth straight Premier League win.And when Salah stepped up to convert a penalty he won himself immediately after the restart, Rafael Benitez’s side were heading to defeat on his Anfield return. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Xherdan Shaqiri and Fabinho added late goals for the rampant hosts and Manchester City’s 2-1 loss at Leicester City means the 2017-18 champions fall further behind Klopp’s men ahead of their clash at the Etihad Stadium on January 3, with Tottenham moving up to second after thrashing Bournemouth.#LIVNEW pic.twitter.com/0fV7fSRNqh— Liverpool FC (@LFC) December 26, 2018Joselu and Shaqiri missed clear chances in an open start at Anfield, with Liverpool taking the lead in the 11th minute.A diabolical clearing header from Jamaal Lascelles fell straight to Lovren, who smashed a wonderful half-volleyed finish high into the roof of the net.Martin Dubravka denied Sadio Mane and then made a fine save to keep out a deflected Shaqiri free-kick before the interval.But Liverpool extended their advantage two minutes after the restart, Salah beating Dubravka from the penalty spot after he was tugged on the arm by Paul Dummett.And with City dropping points again, Liverpool gave their fans an ideal late Christmas present when Shaqiri tapped in a Trent Alexander-Arnold cross and Fabinho headed in Salah’s corner for a close-range fourth.#LIVNEW pic.twitter.com/MPkqNYW1KJ— Liverpool FC (@LFC) December 26, 2018What does it mean? Reds in ominous formNewcastle named a weakened side with their eyes on a trip to Watford, with Liverpool not needing to get out of second gear. With City suddenly stumbling the Reds are in a dominant position at the top of the table, although much can change over the second half of the season.Van Dijk peerless againA run of eight straight Premier League wins has come with only two goals conceded by Liverpool, defensive resilience playing a major role in their title challenge. The influence of Virgil van Dijk, who made his 100th Premier League appearance on Saturday, cannot be understated. The Netherlands defender cruised through the game and is justifying his status as the world’s most expensive defender – right now, he might just be the planet’s top centre-back.Joselu misses costly for MagpiesWith Salomon Rondon benched there was a fifth Premier League start of the season for Joselu, leading the line for the visitors. But the Spanish striker, who has only scored twice this season in the league, missed two good headed opportunities and never looked likely to trouble Alisson. Key Opta Facts6 – This will be the first time since 2nd November 2002 that Liverpool will end the day 6+ points clear at the top of the Premier League table. Leaders. pic.twitter.com/IpehKPYISf— OptaJoe (@OptaJoe) December 26, 2018- Liverpool are only the fourth Premier League team to be unbeaten at the halfway stage of a season, along with Arsenal in 2003-04, Manchester United in 2010-11 and City in 2017-18.- This was Newcastle’s heaviest league defeat at Anfield against Liverpool since December 1987 (also a 0-4 loss).- Liverpool are unbeaten in their last 20 matches in December in all competitions (W16 D4), winning their last nine December games in a row.- This was Liverpool’s seventh win in all competitions during December 2018 – their most wins in a calendar month since September 1996 (also seven). What’s next?Premier League games keep coming thick and fast with Liverpool hosting Arsenal on Saturday, when Newcastle go to Watford. read more
There are nine games left in the MLS regular season, and Carlos Vela already has more goals and assists combined than anyone in MLS history.His goal from the penalty spot in Saturday’s 2-0 win over Real Salt Lake took him to 24 goals on the year. Add that to his 15 assists, and he’s eclipsed Sebastian Giovinco’s 22+16 season in 2015.Vela is having one of the best seasons ever seen in MLS. Even as Zlatan Ibrahimovic finds the back of the net regularly across town for the Galaxy, Josef Martinez makes a run at the golden boot with a goal in 13 consecutive matches and Maxi Moralez continues to create goals for NYCFC, Vela stands above the pack as the likely MLS MVP this season. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? And there is no doubt he’s doing it his own way.On the field, there are few who can match what Vela is doing. He currently sits at 1.25 goals/assists per 96 minutes, a ridiculous tally that leads the league by a significant margin. Dig deeper into the numbers, and you see Vela leads the league with an xG of .86 per 96, according to the gurus at American Soccer Analysis. His actual tally, though, of goals minus xG is at 4.What that means is the computer models that look at the shots Vela is taking and the places from which he’s taking them expect the Mexican attacker to be scoring far fewer goals than he actually does. He’s defied those computer models, scoring from all sorts of angles to lead the league in goals. It’s no accident his teammate, Diego Rossi, also sits high on that scale, with Vela often putting him into places where he knows the Uruguayan can score, even if the models don’t expect him to.LAFC coach Bob Bradley was captured in the “We Are LA” documentary asking Vela to be like Lionel Messi for the team, and those are Messi-type numbers.Off the field, Vela has been doing things his way as well.There’s the Mexico situation, or the absence of a Mexico situation. El Tri manager Tata Martino absolutely could use Vela on the national team right now and would’ve loved to have him as one of his wingers during the Gold Cup instead of an unproven player like Uriel Antuna. Yet Vela is resolute in his decision to step away from the international game, and Martino isn’t going to beg him to change his mind.Even so, Vela is proud to be a Mexican player achieving success abroad, even as pundits regularly criticize him or say his terrific season doesn’t mean anything because it’s happening in MLS.”I don’t send (the critics) any message. At the end of the day, every person makes their own evaluation and their own criticism and it’s all respectable,” Vela said after the win over RSL. “I don’t want to say who is right and who isn’t.”Every person things in some way. I see it from the positive side. I see that I’m making history in this league and putting the name of my country on high, which is the only thing I’m thinking about.”Instead of listening to the critics, Vela set his focus on breaking records in his current league – though at his current clip, he could’ve helped Mexico lift the Gold Cup and still had the record for most points without too much hassle.Then there are his comments to the press – a sharp contrast from Ibra’s MO. The Swede looked to incite a war of words before the teams’ first meeting of the season, saying he’s the best player in the league “by far, because if he’s in his prime. How old is he? 29. And he’s playing in MLS and he’s in his prime. When I was 29, where was I?”But Vela could still be in Spain if he wanted to be. His former club, Real Sociedad, is currently working to rehabilitate the reputations of former wunderkids like Adnan Januzaj and Martin Odegaard. Vela was once in that position himself, moving to Arsenal after standing out at the 2005 FIFA U-17 World Championship.He bounced around on loan at all sorts of clubs, and too often spent more time attending concerts or seeking things away from soccer than working on his game. It came so naturally to him that he never seemed to truly appreciate it. Now, he’s putting in the daily work needed to be one of the best Mexicans in the world and putting his potential to use.Vela sort of ‘shot back’ at Ibra’s comments but not how many members of the press might have hoped. Vela said he felt like he’s been the best player in the league but followed it with “I think the important part is coming so I have to finish the same or better, and I hope I can take the MVP and the championship,” in a sentence during which you can practically hear him shrugging.Ibra no doubt had the better career, but is anyone in the league having more fun than Vela right now?”I think you always have the hope or motivation to get things like the record. You get it because you work every day to be able to have rewards like this,” he said. “Obviously, it doesn’t always happen and it’s not easy to do it, but it’s what has kept me at a good level. I want to be the best in this league, try to show it every weekend and there are still nine games, so I have to close well to enjoy and be able to say it was a great year.”It wouldn’t hurt to get one over on Ibra and the Galaxy on Sunday, when the second installment of El Trafico takes place. While LAFC has achieved all sorts of honors in its first two years of existence, a victory over the Galaxy has so far escaped them. Vela has done his part, matching Ibra with six goals in the four previous meetings between the LA sides, but what he really wants is a win.Beyond that, the fact that LAFC clinched a playoff spot in August, that it has an obscene +42 goal difference (Atlanta United’s +15 is the league’s second-best), that it almost certainly will set an MLS record for the most points, will all feel hollow if the season don’t end with Vela and his teammates on the podium lifting MLS Cup. “Obviously, that’s the principal objective, but you also have to look at all the records we’re getting as a team, as players,” Vela said. “But of course the top goal and what we’ve been working for since the first day is the title. So it would be something tough after the year we’re having, but we’re going to fight until the last day to get it.”Vela will be fighting in his own peculiar way, happy to make headlines, yes, but not worried about playing for the national team, getting in a spat with other stars or even getting the credit he deserves, not only in his home country but in all of North America and around the world. If Vela wins MVP, if LAFC lift the Supporters’ Shield and MLS Cup, those are the images that will run on TV in Mexico and abroad. Making history is nice, but trophies speak for themselves.