Tool Overload is Slowing Your Marketing Team Down

first_img Topics: Marketing teams tend to pick up a new tool for every problem.An email marketing tool here, an ads tool there, a CRM somewhere else. Before you know it, accomplishing your daily tasks requires you to navigate a tangled, borderline incomprehensible web of point solutions, free trials, and complex, custom integrations that stall out when you need them the most.Building a marketing strategy around an à la carte selection of tools seems sustainable at first, but it can get messy fast — especially for growing companies with shifting needs.Consider this: over 50% of marketers say they use five or more tools a day, and over a quarter use more than ten.Wrangling this veritable hodgepodge of tools takes a lot of effort, and it’s stealing valuable time out of your day (not to mention, energy and patience from your employees).Over 50% of marketers reported spending over 30 minutes a day integrating marketing tools, maintaining existing integrations, and managing their marketing technology. 28% said they’re spending an hour or more each day managing tools.It shouldn’t be this challenging to keep the technology your team depends on functioning properly. All those tools don’t just create a major hassle for your marketing team — they also lead to a crummy experience for your customers.When your tools aren’t talking to each other, your customers get a subpar experience with your brand.So what does tool overload look like from your customers’ perspective?When your marketing tools are disjointed, you aren’t able to personalize content or offers to prospects when they take an action on your website, like filling out a form.For example, I filled out a form on a popular clothing retailer’s website and reported my gender as ‘male’. If this company’s marketing tools were all on the same page, they would be able to serve me emails and other relevant materials about their new men’s fashion offers. Unfortunately, the information they collected about me on a form doesn’t seem to be connected to their email marketing tool. As a result, I’m consistently receiving unpersonalized emails about women’s fashion.With too many disconnected tools in rotation, you also risk sending your existing customers offers or promotions for products they already have. For instance, I frequently receive emails from my credit card company asking me to sign up for the card I’ve already been using for months. That’s not just an annoying disconnect between their customer database and their marketing database — it’s a missed opportunity to introduce me to something new.So how do you beat tool overload?Instead of adopting an entirely new tool for each marketing problem you encounter, find a tool that can grow with you — adapting to your changing needs and connecting each part of your marketing strategy without a steep learning curve.Your marketing tools work better when they work together. Form submissions should populate immediately in your CRM. Your CRM should inform your email segmentation. Emails should be personalized based on CRM data. Sales and marketing should work in the same system. All the context for all your contacts should exist in one simple place.That all sounds great, but are people actually thinking that way? As it turns out, yes.34% of marketers are interested in switching to an all-in-one software provider for marketing.So what’s stopping them?Well, getting a lot of different features to work seamlessly together tends to be really expensive. And making that first significant investment can be scary.But what if you didn’t have to make a big, upfront investment to get your tools to talk to each other? What if there was a way to start with a system that had everything you need right now in one place, and would be able to grow and scale as you do?Marketing Hub Starter offers a complete suite of tools that work together and grow with you.With so many tools available, it’s easier than ever to start building out your marketing strategy. But it’s harder than ever to get started right. Originally published Jul 17, 2018 9:00:00 AM, updated July 12 2019 Inbound Marketing Don’t forget to share this post!last_img read more

3rd ODI: Virat Kohli, India teammates congratulate Chris Gayle after fireworks in Port of Spain

first_imgWest Indies opener Chris Gayle hit a swashbuckling 41-ball 72 against India in the ongoing 3rd ODI at the Queen’s Park Oval in Port of Spain. There was fireworks from the Universe Boss is what seems to be his final ODI, if not the final international appearance in West Indies colours.Gayle set the stage on fire with his big-hitting prowess, before getting caught by Virat Kohli off Khaleel Ahmed in the 3rd ODI match in Trinidad. It was a boundary fest as he hit five sixes and eight fours in his last ODI innings.India vs West Indies, 3rd ODI: Live Cricket ScoreIndian players walked towards Gayle to congratulate him after the entertaining display and the West Indies dressing room gave him a standing ovation. Chris Gayle headed back to the pavilion by placing his helmet on top of his bat. There was also a heartwarming moment where Gayle and Virat kohli did their famous high-five as the West Indies opener was preparing to walk back to the pavilion.Gayle is caught for 72 (41 balls, 8 fours, 5 sixes). What a show by the legend; he receives a standing ovation as he leaves the field, maybe for the last time in ODIs. Join us in sending best wishes to Chris #WIAllIn #ItsOurGame #WIvIND #INDvWI #MenInMaroon #Rally pic.twitter.com/Vr1dwzcMVXWIPA (@wiplayers) August 14, 2019Gayle, who had announced that he would retire after the ICC Men’s world Cup 2019 in February, later changed his decision during the marquee event, saying that he would definitely play in the ODI series against India.advertisementEarlier in the day, Chris Gayle walked out to bat with the special jersey to mark the special occasion after West Indies won the toss for the first time in the ongoing tour.Gayle started his innings with a huge six on a free hit delivery from Mohammad Shami in the second over of the match. Gayle’s innings was interrupted as the play was suspended due to heavy rain in the same over.Gayle combined with Evin Lewis to bring up Windies’ 1st century opening partnership at home since February 2014, in the 10th over. Later, Yuzvendra Chahal dismissed Evin Lewis for 43 to break hosts 115-run opening stand.Gayle had staged a strong comeback in limited overs cricket with 434 runs from four innings in the home series against England earlier this year, but could not carry the same form in the World Cup where he managed just two half-centuries in eight innings.Also Read | India vs West Indies: Chris Gayle sports special edition jersey in 3rd ODI in Port of SpainAlso See:last_img read more

Sri Lanka on par with China in Corruption Perceptions Index

The big decliners in the past 4 years include Libya, Australia, Brazil, Spain and Turkey. The big improvers include Greece, Senegal and UK. Brazil was the biggest decliner in the index, falling 5 points and dropping 7 positions to a rank of 76. The unfolding Petrobras scandal brought people into the streets in 2015 and the start of judicial process may help Brazil stop corruption.The index covers perceptions of public sector corruption in 168 countries. Top performers share key characteristics: high levels of press freedom; access to budget information so the public knows where money comes from and how it is spent; high levels of integrity among people in power; and judiciaries that don’t differentiate between rich and poor, and that are truly independent from other parts of government.In addition to conflict and war, poor governance, weak public institutions like police and the judiciary, and a lack of independence in the media characterise the lowest ranked countries. Sri Lanka is on par with China in the Corruption Perceptions Index 2015 released in Berlin today by Transparency International.Both Sri Lanka and China are ranked 83 with scores of 37 each. Denmark took the top spot for the 2nd year running, with North Korea and Somalia the worst performers, scoring just 8 points each. Transparency International said that 2015 showed that people working together can succeed in the battle against corruption. Although corruption is still rife globally, more countries improved their scores in the 2015 edition of Transparency International’s Corruption Perceptions Index than declined. Overall, two-thirds of the 168 countries on the 2015 index scored below 50, on a scale from 0 (perceived to be highly corrupt) to 100 (perceived to be very clean).“Corruption can be beaten if we work together. To stamp out the abuse of power, bribery and shed light on secret deals, citizens must together tell their governments they have had enough. The 2015 Corruption Perceptions Index clearly shows that corruption remains a blight around the world. But 2015 was also a year when people again took to the streets to protest corruption. People across the globe sent a strong signal to those in power: it is time to tackle grand corruption,” said José Ugaz, Chair of Transparency International. Transparency International noted that in places like Guatemala, Sri Lanka and Ghana, citizen activists in groups and on their own worked hard to drive out the corrupt, sending a strong message that should encourage others to take decisive action in 2016. The Corruption Perceptions Index is based on expert opinions of public sector corruption. Countries’ scores can be helped by open government where the public can hold leaders to account, while a poor score is a sign of prevalent bribery, lack of punishment for corruption and public institutions that don’t respond to citizens’ needs. (Colombo Gazette) read more