John Terry is reportedly in danger of missing out on England’s squad for the European Championships.The Sun and Daily Mail suggest new boss Roy Hodgson has doubts about taking both Terry and Rio Ferdinand to the tournament given that Chelsea’s skipper has been accused of racially abusing the Manchester United defender’s brother Anton. Terry strongly denies doing so.Romelu Lukaku has reiterated that he wants to go out on loan next season.Lukaku, who turns 19 this month, has been frustrated at his lack of first-team chances since his £18m move from Anderlecht last summer.He told Belgian newspaper De Standaard: “I need to play more games. It has not been as I imagined at Chelsea. Both Andre Villas-Boas and Roberto Di Matteo have stuck with experienced players.“I haven’t always agreed with their decisions but, as a player, you have to accept the decisions of the coach. I don’t have any regrets about joining Chelsea. I’ve learned a lot.“Let’s wait and see who is appointed Chelsea manager but, as it stands, I’ll be going out on loan.“Playing games is the most important thing for my career right now and for that reason it’s better to look at other places.”Meanwhile, QPR captain Joey Barton says his former club Manchester City are in for a “reality check” if they think the title is as good as won.City are overwhelming favourites to clinch the Premier League crown by beating Rangers, who need a point to guarantee their top-flight survival.The Daily Mirror quote Barton as saying: “I can’t wait for the game – I can’t wait to go to Man City.“They expect us to turn up and them to probably stuff us and go on and win the league .“If that is their attitude, they will get a reality check. It’s 11 men against 11 men. There is a lot of pressure out there – I can’t wait for it.“We have one game to go and we are masters of our own destiny.”Was Di Matteo’s team selection against Liverpool justified? Click here to voteClick here for Wednesday’s Chelsea quizFollow West London Sport on TwitterFind us on Facebook
(Visited 37 times, 1 visits today)FacebookTwitterPinterestSave分享0 The number of potential overhauls in thinking from this thigh bone in China is staggering.A painted thigh bone found in a China cave shouldn’t be there. It looks like something ancient, but it’s dated to just 14,000 years ago. If the articles on PhysOrg and New Scientist are correct, here are some of the pillars of human evolution ready to topple:The “out of Africa” theory.The antiquity of Homo erectus.The overthrow of the Denisovans and Neanderthals by modern humans.The evolutionary status of “The Hobbit” (Homo floresiensis)Quotes in the New Scientist article reflect astonishment among the scientists pondering the meaning of these bones.Among the discoveries appears to be a primitive human species, which most closely resembles the earliest human species, Homo habilis and Homo erectus.But while these lived about 2 million years ago, this new species lived just 14,000 years ago, says Darren Curnoe of the University of New South Wales in Sydney, Australia, who lead the team behind the discoveries. This would make it the most recent human species to have gone extinct.“If true, this would be rather spectacular and it would make the finds of truly global importance,” says Michael Petraglia at the University of Oxford, who wasn’t involved in the discoveries.Paleoanthropologists have insisted that ancient humans disappeared after modern humans took over.“This turns that on its head,” says Curnoe. “Its young age shows that remarkably primitive-looking humans must have shared the landscape with very modern-looking people at a time when China’s earliest farming cultures were beginning to flourish.”Another implication, however, is that so-called “primitive” features of early man were not less fit, if they survived so long into the modern era. One of the anthropologists is interpreting the condition of the bones to indicate that the “ancient” hominid was mating with a modern human. Some experts are unconvinced of the claims, but the implications are staggering:Curnoe says the discoveries point to a profound shift in our understanding of what it means to be human.Adding to the now well-established interbreeding that occurred with our cousins the Neanderthals and Denisovans, we can no longer consider ourselves a single lineage that emerged from Africa.“We had particular notions of our evolution: That we found ourselves evolving in isolation in Africa and quickly replaced all the other species that were around because we thought we were superior to them. And it happened very quickly, without question, and without biological interaction,” Curnoe says. “But the hybridisation story has turned that on its head.”Is it a relic of Victorian notions of European superiority that misled research for a century and a half? If modern humans interbred with “archaic humans,” maybe they weren’t primitive at all. It’s just more evidence of variability within a single human species.Another bombshell came from a report from the University of Vermont, casting doubt on the long ages of evolution in general.A new analysis of the fossil record shows that a deep pattern in nature remained the same for 300 million years. Then, 6,000 years ago, the pattern was disrupted — at about the same time that agriculture spread across North America.This means that the stamp of human nature came suddenly and recently. Yet paleoanthropologists insist that hominids equal in stature and brain size to us lived in Africa, Europe and Asia for one to two million years. Suddenly, without explanation, agriculture appears just 6,000 years ago, and the world’s ecology shifts. What were the predecessors of the first farmers doing for the other 99.7% of their existence?It gets boring to keep hearing “Everything you know is wrong” — the annual chant of the evolutionary paleoanthropologists. Why do we even listen to this racist crowd? The dates are all manufactured in Darwin Years to fit their myth of progress. None of these bones are old, and they don’t tell a story of progress from primitive to advanced. Who knows; the “archaic” models might have been the Einsteins of their day. It’s inconceivable that humans who were smart enough to hunt, make tools, use fire and travel long distances existed for two million years without building cities (see previous entry).All the evidence makes sense if you cleanse the mind of Darwinian notions and realize this all happened recently. Why don’t we see cities of Homo erectus? Because they lived within the past few thousand years, not two million years ago! Keep this in mind next time Lee Berger tries to tell us that Homo naledi is a primitive human ancestor and manufactures a date in Darwin Years to put it in the narrative. The dates are myths. This all happened since the Flood and Babel, when people scattered in all directions. Many sought refuge in caves. Others eked out a hard living in the harsh conditions of the Ice Age. But most were farming and raising livestock, skills they knew before the Flood, at the same time, not after a hunting-gathering stage of evolution. Inbreeding was rampant, accentuating certain traits in various tribes, but they were all human, all still able to interbreed, because they had not been separated for long.
A Web Developer’s New Best Friend is the AI Wai… In less than 20 years, experts predict, we will reach the physical limit of how much processing capability can be squeezed out of silicon-based processors in the heart of our computing devices. But a recent scientific finding that could completely change the way we build computing devices may simply allow engineers to sidestep any obstacles.The breakthrough from materials scientists at IBM Research doesn’t sound like a big deal. In a nutshell, they claim to have figured out how to convert metal oxide materials, which act as natural insulators, to a conductive metallic state. Even better, the process is reversible.Shifting materials from insulator to conductor and back is not exactly new, according to Stuart Parkin, IBM Fellow at IBM Research. What is new is that these changes in state are stable even after you shut off the power flowing through the materials.And that’s huge.Power On… And On And On And On…When it comes to computing — mobile, desktop or server — all devices have one key problem: they’re inefficient as hell with power.As users, we experience this every day with phone batteries dipping into the red, hot notebook computers burning our laps or noisily whirring PC fans grating our ears. System administrators and hardware architects in data centers are even more acutely aware of power inefficiency, since they run huge collections of machines that mainline electricity while generating tremendous amounts of heat (which in turn eats more power for the requisite cooling systems).Here’s one basic reason for all the inefficiency: Silicon-based transistors must be powered all the time, and as current runs through these very tiny transistors inside a computer processor, some of it leaks. Both the active transistors and the leaking current generate heat — so much that without heat sinks, water lines or fans to cool them, processors would probably just melt.Enter the IBM researchers. Computers process information by switching transistors on or off, generating binary 1s and 0s. processing depends on manipulating two states of a transistor: off or on, 1s or 0s — all while the power is flowing. But suppose you could switch a transistor with just a microburst of electricity instead of supplying it constantly with current. The power savings would be enormous, and the heat generated, far, far lower.That’s exactly what the IBM team says it can now accomplish with its state-changing metal oxides. This kind of ultra-low power use is similar to the way neurons in our own brains fire to make connections across synapses, Parkin explained. The human brain is more powerful than the processors we use today, he added, but “it uses a millionth of the power.”The implications are clear. Assuming this technology can be refined and actually manufactured for use in processors and memory, it could form the basis of an entirely whole new class of electronic devices that would barely sip at power. Imagine a smartphone with that kind of technology. The screen, speakers and radios would still need power, but the processor and memory hardware would barely touch the battery.Moore’s Law? What Moore’s Law?There’s a lot more research ahead before this technology sees practical applications. Parkin explained that the fluid used to help achieve the steady state changes in these materials needs to be more efficiently delivered using nano-channels, which is what he and his fellow researchers will be focusing on next.Ultimately, this breakthrough is one among many that we have seen and will see in computing technology. Put in that perspective, it’s hard to get that impressed. But stepping back a bit, it’s clear that the so-called end of the road for processors due to physical limits is probably not as big a deal as one would think. True, silicon-based processing may see its time pass, but there are other technologies on the horizon that should take its place.Now all we have to do is think of a new name for Silicon Valley.Image courtesy of Shutterstock brian proffitt Tags:#chips#IBM#microprocessors 8 Best WordPress Hosting Solutions on the Market Related Posts Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic…
New Delhi, Feb 18 (PTI) Senior India off-spinner Harbhajan Singh today said he is seeking legal advise on the way ahead after BCCI Ombudsman Justice (Retd) AP Shah observed that the bowler should dissociate himself from sports apparel company Bhajji Sports, which supplies kits to domestic teams. Shah had investigated the Conflict of Interest issues raised by activist Neeraj Gundey, who had filed a number of such complaints with the Office of Ombudsman. “I have received an e-mail communication from the Board. All I can say at this moment is that I am discussing the issue with my legal advisor. I will act according to his advice,” Harbhajan told PTI today. The company Bhajji Sports is owned by Mrs Avtar Kaur, who is the cricketers mother. When a senior BCCI official was asked, he said that if Harbhajan is not the owner, anyone else can run the company, he said: “As long as Harbhajans name does not feature among the owners of the company in any of the deeds, he will not be under the Conflict of Interest purview.” According to Justice (Retd) Shahs observation: “The Ombudsman recommends that all concerned individuals (cricketers, selectors, coaches, and administrators) should be required to make standard disclosures about their affiliations in the context of the conflict of interest rules (which may pertain, for example, to cricket coaching/training academies, sports management companies, sports apparel manufacturers, etc). “If the disclosures reveal that an individual does have such an association, they may be asked to either terminate their association with such companies/academies, or asked to resign from their position as cricketer/selector/coach/administrator, as covered by the conflict of interest rules.” However, there was a big sigh of relief for former India captain Sourav Ganguly after Shah declared that the former batsmans association as part-owner of Atletico de Kolkata doesnt fall into Conflict of interest purview after the owners bought the Pune IPL team. “The Ombudsman is of the view that no case of conflict of interest has been established or made out against Mr Ganguly, and therefore, the matter is accordingly disposed of,” Justice Shah says in his order yesterday. Ganguly, in his reply, had made it clear that he had no commercial links with the new IPL franchise Rising Pune Supergiants even though he had a negligible share in Atletico de Kolkata. PTI KHS PM PMadvertisement
By Aditi KhannaLondon, Oct 21 (PTI) Cambridge University is planning to introduce an official register to record relationships between academics and students as part of its crackdown on harassment and misconduct cases.While there is no law forbidding university tutors from engaging in a relationship with students over the age of 18, it is generally frowned upon as part of the code of conduct of most British universities.Now Cambridge University, one of the worlds best-known universities, plans to go a step further.The prestigious university in England will unveil a new policy that will make it compulsory for professors to register any sexual liaison with a student that could be perceived as a conflict of interest.They could then be barred from teaching those students or marking their work.In a statement, the university said that “as part of a series of new initiatives to encourage behaviour change around sexual misconduct”, it will publish new guidance “on consensual staff-student relationships”, the Daily Telegraph reported.”The policy, designed to ensure the quality and clarity of every students academic experience in Cambridge, discourages such relationships, particularly where there is a real or perceived conflict of interest. For example, where the staff member might be involved in marking the students assessments.”The policy stipulates that any such relationships have to be disclosed by the staff member to the university and the staff member must withdraw from any professional duties that could lead to accusations of unfair or preferential treatment,” the statement said.The policy is officially titled “Breaking the Silence”, and also includes “Good Lad Initiative” workshops that aim to tackle chauvinist attitudes, particularly among sporting and social societies. It forms part of a so-called “zero tolerance” campaign, the first major initiative of Cambridge Universitys new vice-chancellor Professor Stephen Toope.advertisementPersonal relationships covered in the policy could also include “remote” contacts between staff and students such as text messaging and other social media.The university has indicated that the scheme has been a long time in the planning but was given a boost this year when it received a funding worth 87,000 pounds (USD 114,767).It hopes the decision to officially record “consensual” relationships between staff and students will help combat concern that academics can use positions of power to seduce students, male or female. PTI AK CPS
TweetPinShare0 Shares HOUSTON — Rookie Carlos Correa doubled twice and scored the tiebreaking run on a triple by Evan Gattis in the seventh inning to help the Houston Astros to a 3-1 win over the New York Yankees on Sunday.Collin McHugh (9-3) allowed a season-low two hits — both singles — and one run and eight strikeouts in eight innings for his third straight win. Luke Gregerson pitched a perfect ninth for his 18th save.The game was tied 1-1 when Correa doubled with no outs in the seventh and advanced to third on a sacrifice bunt by Jose Altuve. The triple by Gattis, which sailed just out of reach of center fielder Brett Gardner and bounced off the low wall in left-center, scored Correa and put Houston on top 2-1.The speedy 20-year-old Correa also scored Houston’s first run when he doubled and scored on an error by Gardner in the fourth inning.New York starter Michael Pineda (8-5) allowed seven hits and three runs — two earned— and struck out eight in eight innings for the first complete game of his career. The solid performance comes after he allowed 11 hits and eight runs — both career highs — in his previous start.The Astros added an insurance run when Preston Tucker scored on a sacrifice fly by Jason Castro in the eighth to make it 3-1.Correa, the top overall pick in the 2012 draft, has nine doubles and five homers in just 20 games.Stephen Drew walked with one out in the third inning and reached second on a wild pitch. He scored on a single by Gardner to give New York a 1-0 lead.McHugh retired the next 10 in a row after Gardner’s hit. The Yankees didn’t have another baserunner until a single by Alex Rodriguez with two outs in the sixth inning. But he retired Mark Teixeira to end that inning before throwing perfect seventh and eighth innings.Correa doubled with one out in the fourth inning and scored on an error by Gardner when he and left fielder Garrett Jones allowed the ball to drop between them and roll away to make it 1-1.Altuve made a nifty catch for the last out of the second inning when he sprinted to grab a ball hit by Rodriguez in shallow right field, but bobbled it, causing it to pop out of his glove, before reeling it in.Teixeira grabbed a grounder hit by Gattis in the second inning, but lost his footing. He regained it by pushing his hand onto the barrel chest of first base umpire Joe West before stepping on first base for the out. Teixeira looked back at West after the play and the pair shared a laugh.New York’s Chris Young went 0 for 3 to snap a career-long 10-game hitting streak.TRAINER’S ROOMAstros: RHP Scott Feldman, who had arthroscopic surgery on his right knee on May 29, will throw a simulated game early next week in Houston. If that goes well he could go on a rehabilitation assignment. … OF Colby Rasmus was out for a second straight game with a skin infection on his arm. But manager A.J. Hinch said he was doing better on Sunday and should return on Monday.Yankees: CF Jacoby Ellsbury, out since May 19 with a sprained right knee, will be in Class A Tampa on Monday and the Yankees anticipate he will begin playing in rehab games later in the week.UP NEXTThe Yankees open a three-game series against the Los Angeles Angels on Monday when CC Sabathia (3-7) opposes C.J. Wilson (5-6). Sabathia looks to bounce back from his most recent start where he allowed eight hits and six runs in 4 2-3 innings. It was the second time this season that he’s pitched less than five innings.The Astros wrap up their homestand with a three-game series against Kansas City starting on Monday when rookie Lance McCullers opposes Joe Blanton. The 21-year-old McCullers will be making his ninth major league start after not factoring in the decision in his past start when he allowed four hits and a run in six innings in a loss in Anaheim.KRISTIE RIEKEN, AP Sports Writer
Originally published Dec 9, 2011 1:30:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it’s also a great way to gain insights for generating leads from LinkedIn.To access the Group Statistics for a specific LinkedIn group, browse to the group and click ‘More’ in the group’s top navigation. Then click ‘Group Statistics’ from the drop-down menu.LinkedIn Group Statistics doesn’t only tell you how many members are in a group or how active those members are; it also gives you other key insights about the group’s members such as locations, seniority, function, and industry.This information can be massively beneficial if it’s used right. Here are 4 ways you can use LinkedIn’s Group Statistics to optimize your business’ lead generation efforts.1. Spend Time in Appropriate Groups to Establish AuthorityParticipating in group discussions can help you grow your company’s reach, but if you join a group with employees mostly working in IT and you’re trying to sell a product to management consultants, you’ll be wasting precious time you could have spent elsewhere. Sometimes a group’s title can be deceiving, but by using the statistics tab, you can easily determine if a group is right for you. More importantly, you can see if a group is active and whether it is worth your time to join and participate.As you establish yourself as a thought leader in the right group, you’ll be able to gain authority. From there, you’ll have the ability to introduce fellow group members to interesting and helpful blog posts, ebooks, and webinars on your site, and convert appropriate group member prospects into leads!2. Better Target Your LinkedIn AdsAds on LinkedIn can be super effective, but if you really want to optimize your ad spend on LinkedIn, you should have awesome targeting set in place. The problem is, many people rely on hunches rather than data when figuring out how to target their ads. Using LinkedIn’s Group Statistics can be a great way to leverage valuable data and maximize your spend.3. Create Better Targeted LinkedIn Product PagesDid you know that you can segment and target your LinkedIn Company Products Page? It’s a really nifty feature, and it can be a great way to increase the likelihood that people visiting your page will convert into leads. The Group Statistics feature can guide you in how to best segment your Products Page on LinkedIn. For example, if you’re looking at a group with 50,000 members and 25% of members are the owner of their company and another 25% are managers at a company, it may make sense to spend some time changing the copy on your product page to tailor to each of these audiences. You may also want to place different offers that appeal to the different needs of these two audiences on each of these targeted pages. After all, an owner and a manager do have different needs.4. Collect Insights for Generating Leads Outside of LinkedInYou can almost think of appropriate LinkedIn Groups as a sample size of your prospects to figure out who they are and what they’re looking for. Perhaps you’re trying to sell banking and finance software and don’t know who your core audience is or where to find them. Looking at LinkedIn Groups, you’d notice that there’s a Banking and Finance Technology group that has over 30,000 members, most of which are international. You could then use those insights to inform your other marketing efforts. Maybe you could build a Google AdWords campaign that’s geo-targeted to the areas that matter, blog about international news, and make sure that your social media updates take international time zones into consideration.LinkedIn has always been a great social media platform for generating leads, but with Group Statistics at your fingertips, you now have the ability to leverage LinkedIn’s potential in other marketing channels as well. Think of LinkedIn Group Statistics as free marketing data that doesn’t have to live in solitary confinement on LinkedIn. Those insights can be applied anywhere, and as an inbound marketer, that’s a pretty lethal weapon to have.What other interesting ways can you leverage the insights from LinkedIn Group Statistics.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest blog post written by Hunter Boyle. He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits.We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing.And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships.When asked about their top email marketing priorities for 2012 in a recent MarketingSherpa survey of more than 2,700 email marketers, “delivering highly relevant content” ranked first among large and mid-sized companies (70% and 62% respectively), and second among small businesses (71%), surpassed only by “growing and retaining subscribers” — which, of course, largely depends on content also. This is great news, because it suggests that email will continue to improve in 2012.The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing:1. Approach List Building StrategicallyThere’s no shortage of tactics for growing email lists, but it’s all too easy to get caught up in them at the expense of a fully developed plan. Does your email strategy account for how and when to apply various tactics, when to test others, and a consistent process for analysis and adjustments? With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement.2. Set Clear Expectations for SubscribersAs marketers, we often don’t see the disconnect between our perception of how our offers are presented and how prospects see and understand them. In particular, short email forms that simply ask for name and email and offer little context or information about send frequency, specific content options, or address validation, tend to generate larger lists but include lower quality contacts. We may know what’s behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? That’s why it’s critical to set expectations with your potential subscribers so they know exactly what they’re signing up for and exactly what the value is.3. Segment Lists to Match Your PrioritiesWhether you’re segmenting lists based on behaviors such as opens, clicks, and downloads (or lack thereof); on stage in the sales cycle; or on more specific demographic data, the bottom line is that segmentation is a huge factor in establishing relevance. Matching segments to your organization’s ideal customer personas makes your content more engaging and your offers and campaigns more likely to succeed. So why are only about half of email marketers using these techniques regularly?4. Automate Your CampaignsThank you, welcome, and transactional emails are widely used by organizations of all sizes, but research shows a significant drop-off in other types of automated messages. Lead nurturing, drip campaigns, re-engagement campaigns, and auto-responders make it easier for marketers to create email series with the intent of building relationships; however, these types account for roughly one-third or fewer of the emails sent by survey respondents. If your content mix includes “evergreen” information such as how-to articles or training videos that won’t lose their news value, marketing automation is definitely an option worth exploring.5. Optimize and Test RegularlyTo quote the MarketingSherpa report, “Continuous experimentation is the quickest path to peak performance.” Yet only 28% of small businesses regularly test and optimize email messages. Mid-sized and larger organizations fared better, but still only around half test regularly. Deadlines and full workloads are a common culprit, but let’s say you run a test that yields an 18% lift in response — you’d probably find time to test more consistently next time, right? Interestingly, subject lines are among the most popular tests, yet they often produce the smallest gains compared to other areas such as landing pages and target audiences. Don’t be afraid to test various elements of your email marketing efforts to optimize email performance.The tips above are a starting point, but for more detailed charts from the survey plus recommendations and links to case studies, how-to articles, and online tools related to these five steps, you’ll want to get the complete special report ebook and email series. MarketingSherpa and AWeber are providing the series for free through December 31. Originally published Dec 14, 2011 8:00:00 PM, updated October 20 2016 Email Marketing Topics:
Have you ever attended live or viewed an online TEDTalk? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes, a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks.It’s a brilliant move; who doesn’t love a good, insighful quote? We’ve been scouring the TED Quotes today and wanted to highlight some of our favorite ones from the technology, internet, management, and business categories. These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. Enjoy!TED Technology Quotes1) Clay Shirky: Time Warner has called and they want us all back on the couch, just consuming — not producing, not sharing — and we should say, ‘No.’ Tweet This! (Watch the TEDTalk)2) Ian Ritchie: [Tim Berners-Lee] told me about his proposed system called the ‘World Wide Web.’ And I thought, well, that’s got a pretentious name. Tweet This! (Watch the TEDTalk)3) Roger Ebert: Because of the rush of human knowledge, because of the digital revolution, I have a voice, and I do not need to scream. Tweet This! (Watch the TEDTalk)4) Evan Grant: Everything gives out some kind of data, whether it’s sound or smell or vibration. Tweet This! (Watch the TEDTalk)5) Aaron Koblin: An interface can be a powerful narrative device. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories. Tweet This! (Watch the TEDTalk)6) Ze Frank: On street corners everywhere, people are looking at their cell phones, and it’s easy to dismiss this as some sort of bad trend in human culture. But the truth is life is being lived there. Tweet This! (Watch the TEDTalk)7) Nicholas Christakis: Social networks are these intricate things of beauty, and they’re so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve. Tweet This! (Watch the TEDTalk)8) John Underkoffler: That’s the old way, that’s the old mantra: one machine, one human, one mouse, one screen. Well, that doesn’t really cut it anymore. Tweet This! (Watch the TEDTalk)9) David Agus Quoting Andy Grove: No technology will win. Technology itself will win. Tweet This! (Watch the TEDTalk)TED Internet Quotes10) Clay Shirky: We are in a world where most American citizens over the age of 12 share things with each other online. Tweet This! (Watch the TEDTalk)11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Tweet This! (Watch the TEDTalk)12) Adam Ostrow: By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. The one thing that all of them have in common is that they’re going to die. Tweet This! (Watch the TEDTalk)13) Eli Pariser: Facebook was looking at which links I clicked on, and it was noticing that I was clicking more on my liberal friends’ links than on my conservative friends’ links. And without consulting me about it, it had edited them out. They disappeared. Tweet This! (Watch the TEDTalk)14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Along came the Internet and it swept them out of the way, and it allowed all of us to connect together, and it was awesome. But that’s not actually what’s happening right now. Tweet This! (Watch the TEDTalk)15) Eli Pariser: Your filter bubble is your own personal, unique universe of information that you live in online. What’s in your filter bubble depends on who you are, and it depends on what you do. But you don’t decide what gets in — and more importantly, you don’t see what gets edited out. Tweet This! (Watch the TEDTalk)16) David McCandless: Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. Tweet This! (Watch the TEDTalk)17) Stephen Lawler: We’re so constrained by browsing the Web, remembering URLs, saving favorites. As we move to search, we rely on the relevance rankings, the Web matching, the index crawling. But we want to use our brain! We want to navigate, explore, discover information. Tweet This! (Watch the TEDTalk)TED Management Quotes18) Stanley McChrystal: Leaders can let you fail and yet not let you be a failure. Tweet This! (Watch the TEDTalk)19) Elizabeth Lesser: Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen. Tweet This! (Watch the TEDTalk)20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings. Tweet This! (Watch the TEDTalk)21) R.A. Mashelkar: An innovator is one who does not know it cannot be done. Tweet This! (Watch the TEDTalk)22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Tweet This! (Watch the TEDTalk)TED Business Quotes23) Jacek Utko: There is no reason — no practical reason — for newspapers to survive Tweet This! (Watch the TEDTalk)24) Tim Harford: Ten percent of American businesses disappear every year. … It’s far higher than the failure rate of, say, Americans. Ten percent of Americans don’t disappear every year. Which leads us to conclude American businesses fail faster than Americans, and therefore American businesses are evolving faster than Americans. Tweet This! (Watch the TEDTalk)25) Lisa Gansky: A brand is a voice and a product is a souvenir. Tweet This! (Watch the TEDTalk)Which TEDTalk quote inspires you the most? Topics: Marketing Experts Originally published Feb 14, 2012 5:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
As you can see, on-page SEO is only part of the equation. It helps you get indexed by Google, but it’s not the only thing you need to do to get on page one of google.co.uk. So to make sure you’re also strengthening your website’s off-page SEO, in this post we’ll discuss a few link-building best practices for targeting a UK-based audience. Focus Your SEO Efforts on Google Before we get into some specific link-building recommendations, make sure you’re considering focusing on Google in your UK SEO targeting strategy. According to Hitwise , Google has a search engine market share of approximately 90% in the UK , with Bing, Yahoo, and Ask.com trailing far behind. So it’s worth your time to focus on Google when measuring the results of your SEO efforts. Topics: Okay, now let’s get into some off-page SEO best practices for targeting a UK-based audience … Guest Blog for UK-Based Blogs Google determines your rank for different search terms based on the number and quality of the inbound links pointing to your website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a .co.uk domain will help you more than inbound links you might get from another domain extension, such as .ie or .de. Guest blogging can be a great strategy for generating inbound links , since the sites you blog for will often let you include a few inbound links back to your own website. Just make sure you’re optimizing these links with appropriate, keyword-rich anchor text for the maximum SEO benefit.While there’s nothing wrong with blogging on blogs outside the UK, if you’re targeting an audience in the UK and your goal is to rise in google.co.uk’s search rankings, then you should aim to guest blog for blogs that are also on the .co.uk domain. Identify the Right Blogs to Target First, m ake a list of all the top blogs in the UK that are relevant to your industry. To find relevant blogs in your industry that have a .co.uk extension and are actively accepting guest blog submissions, do a Google site search for: site:.co.uk your keyword “guest post” site:.co.uk your keyword “guest blog” Just replace your keyword with a keyword you’d like to blog about. This query will lead you either to a guest blog post submission page or a post written by a guest blogger on websites with the .co.uk domain so you know those websites accept guest blogging submissions. Participate in Comment Threads and Communities in Your Industry Before you pitch a guest blog post, it’s also a good idea to comment on the blog you’re targeting and connect/establish a relationship with the blog’s manager on Twitter. This will help you become a familiar name/face, so that when you do pitch the blog manager about your guest post, he or she will already know who you are.Even if you don’t end up getting accepted as a guest blogger, establishing relationships with other UK bloggers will make them aware of your existence — and your blog. And any inbound links you naturally accrue from these influential bloggers, or any tweets in which they share links to your content, will help to boost your SEO efforts. Remember: Social media now directly impacts your website’s SEO , so it’s well worth your time to create a Twitter list that includes influential bloggers in your industry, and interact with them regularly. Pitch Your Guest Post Before pitching your guest post to a blog manager, familiarize yourself with the content on their blog. What kinds of posts do they typically accept? What topics do they blog about? Is their audience B2B or B2C? This will help you pitch the right type of blog post, which will increase your likelihood of getting accepted. For more information about following guest blogging best practices, including tips on crafting the perfect guest blogging pitch, check out our article, ” 17 Foolish Mistakes to Avoid as a Guest Blogger .” Tailor Your Content to Appeal to a UK-Based Audience Make sure you’re creating interesting and valuable content that’s particularly relevant to your audience in the UK. Just like any great marketing content, your UK-targeted content needs to address the interests of and provide solutions to the problems your UK audience has. Consider the buyer persona(s) of your target UK audience. How can you help them? What is the latest industry news in the UK, and how does it impact them specifically? There are several other things to consider to ensure that your content is relevant to a UK audience. These tips may require some additional effort if you don’t live in the UK, but they’re important considerations to make: Spelling Nuances: Favorite is spelled ‘favourite,’ optimize is spelled ‘optimise,’ and so forth. Know which words to pay attention to , and edit their spellings accordingly. Pop Culture References: If you’re making an analogy or providing an example that incorporates a pop culture reference, make sure your audience in the UK will ‘get’ it. Industry News: If you’re writing an article about how your industry has been impacted by some recent news in a country outside the UK, make sure it applies to your UK audience as well. Events: Furthermore, think twice before covering an event that happens outside the UK. If it was inaccessible to your audience, will they even care about it? Aim to Create In-Depth, Valuable, and High-Quality Content No matter which audience you’re targeting, it’s now more important than ever to focus on creating high-quality content. So rather than pumping out tons of subpar content, spend the time to craft valuable, high-quality pieces of content every single time. Google’s Panda update has made content quality an extremely important factor for marketers , as search engines are starting to reward sites with high-quality content with better rankings, and penalize websites with low-quality content . Not only does high-quality, insightful content attract more views, but it is also more likely to naturally to attract inbound links as well as social media shares — both of which are factors that strongly influence Google’s search ranking algorithm.When creating content, keep the following attributes of high-quality content in mind — which we elaborate on in this blog post : It’s helpful or fulfills an interest/need for your target audience. Above all, make sure your content is helpful and valuable to your UK readers. Have you included all of the information they need to be successful at whatever it is you’re trying to teach them or inform them about? It’s interesting. Don’t underestimate the value of entertainment. Make sure your content is not only helpful but also interesting to read, rather than sounding like technical documentation. Keep readers engaged and entertained, too. It’s well-written. High-quality content doesn’t just hit on the right ideas and points, but it’s also well-written. Don’t overlook the importance of great copywriting . In addition, use data to support your points when appropriate, and attribute your sources with the proper citation . What other link-building tips do you have for getting found in search by a UK audience ? When measuring your results, you can use a tool like HubSpot’s Keyword tool to show you two things: how much traffic you’re generating for your target keywords, and your rank in Google for those keywords. Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we’ve developed a helpful, free tip sheet — 10 Quick SEO Tips to Target a UK Audience — that you can download, print, and keep handy. On-Page vs. Off-Page SEO Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours — to signal to search engines that you have an authoritative website.Keep in mind that on-page elements are much easier to optimize for because you have direct control over your own website. And while these on-page SEO steps are definitely important, they’re usually not enough to get to the first page of Google. Here’s why … When you search engine optimize your on-page elements , it helps Google and other search engines understand what your web page is all about. Search engines then index your page by the keywords you used on that page. Originally published Jan 23, 2013 9:00:00 AM, updated February 01 2017 But on-page elements aren’t the only thing search engines take into consideration. When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. And because search engines want to be as helpful as possible to its users, they only want remarkable content on page one of their search engine results. As a result, the more inbound links you have pointing to your site, the more authoritative search engines will think your website is, the better they’ll rank your pages, and the more prominently they will display you in their search engine results pages (SERPs). Link Building Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack