first_imgAIBA Observer Tanner said he was satisfied with the conduct of elections. “It was a very well conducted election and very fair election. I will be reporting to AIBA that the Indian boxing federation is back up and running. We can expect strong showing once again from Indian boxers at international competitions,” he said after the counting of votes. “India were always in top ten of world boxing. Unfortunately, they had slipped and Indian team could not march under their own countrys flag or when their boxer won title their countrys anthem could not be played. Gladly all those bad days of Indian boxing are behind us. They can now send strong teams to compete with the best,” he added. The next step for the new body would be to take formal affiliation from AIBA. The world body is expected to do the formalities during its Congress in December. “AIBA is going to have a Congress in December when Indian boxing bodys affiliation will be taken up. Vis-a-vis IOA not having sent any representative to elections AIBA had written two letters and also persuaded IOC to write to IOA. AIBA was very concerned about India,” said Kishan Narsi, who headed the ad-hoc committee which was administering the sport until now. Tanner said he would recommend affiliation of India with AIBA once he goes back. The build-up to the elections was a turbulent one. AIBA extended deadlines multiple times due to internal squabbling among the Indian administrators. Just days before the polls, Presidential candidate Rohit Jainendra alleged corruption in the conduct of the polls, a charge that was denied by the ad-hoc committee. Besides, Railways Sports Promotion Board and the Services Sports Control Board expressed unhappiness at being left out of the process after they refused to take affiliation from BFI citing non-recognition from sports ministry. The administrative mess in Indian boxing dates back to 2012 when the erstwhile Indian Amateur Boxing Federation was terminated for “manipulation in elections”. The body that took charge after two years of turmoil was Boxing India but could not carry on for even a year and was dissolved in 2015 following a revolt by the state units. The logjam took a massive toll on the sport and there has been no National Tournaments in the period. The boxers have also been denied exposure in most of the training-cum-competition tournaments, which were a major contributor in their success in the 2008 and 2012 Olympics. Only three men managed to make the cut for the Olympic Games in Rio last month and none could fetch a medal, while none of the women boxers could even make the cut for the showpiece event. More PTI SSR PM PDS PDSadvertisementlast_img read more

2017 BMW 5 Series to launch in India on June 29

first_imgBMW had unveiled the new generation 5 series in January this year at the 2017 North American International Auto Show in Detroit. We had earlier reported that the company will launch the new generation 5 Series sometime in April. Now, reports suggest that BMW will launch the new luxury sedan on June 29.Price:We expect the 2017 BMW 5 Series to come with a price tag of Rs 50 lakh (ex showroom, New Delhi)- Rs 62 lakh (ex showroom, New Delhi).2017 BMW 5 SeriesEngine:The all new BMW 5 series will come with two engine options- a new 2.0-litre, 4-cylinder inline engine in the BMW 530i supersedes the gasoline unit previously fitted in the BMW 528i. The turbocharged direct injection engine delivers its peak output of 248 hp and puts its maximum torque of 349Nm. The BMW 530i sprints from 0 to 60 mph in 6 seconds (5.8 seconds with xDrive) and reaches a top speed of 209kmph.2017 BMW 5 SeriesThe range-topping engine for the time being can be found in the new BMW 540i and generates 335 hp. The 3.0-litre inline 6-cylinder musters up a mighty 450Nm of torque. The BMW 540i sedan powers from 0 to 60 mph in just 4.9 seconds and top speed is electronically-limited to 209kmph.Design:The familiar BMW kidney grille is flanked by twin circular headlights with the headlight housings now connecting with the kidney grille. The adaptive full LED headlights alter the light graphic and can be specified as an option. With adaptive full LED headlights, the LED tubes of the daytime running lights are hexagonal and extend to meet the kidney grille.advertisement2017 BMW 5 SeriesDimension:The all-new BMW 5 Series sedan remains the quintessential midsize sport sedan. The new BMW 5 Series Sedan is 30mm longer than the outgoing model 7.62 mm wider and 15.24mm taller. Its wheelbase measures 2974.34mm, an increase of 5mm.2017 BMW 5 SeriesFeatures:The latest version of Gesture control which premiered last year in the all-new BMW 7 Series is now available as an option in the all-new BMW 5 Series. Navigation, telephone, entertainment features and vehicle functions can be visualized on the standard high-resolution 10.25-inch screen. Dynamic Cruise Control (DCC), the new and improved Active Cruise Control (ACC) with Stop & Go.2017 BMW 5 SeriesCompetition:The new generation BMW 5 Series will compete against the likes of new generation Mercedes-Benz E-Class LWB, Jaguar XF and Audi A6 in India.ALSO READ:India-bound BMW 5 Series to debut at Detroit Auto Show 2017ALSO READ:BMW 520i First Drive: Is it worth it?last_img read more

Wall, Wizards Outclass Knicks, 102-91

first_imgNEW YORK — John Wall had 24 points and 11 assists, eluding the Knicks all day until getting knocked to the floor by a flagrant foul that sparked an altercation, and the Washington Wizards beat New York 102-91 on Dec. 25.Wall toyed with the Knicks for 3 1/2 quarters, highlighted by a spinning, 360-degree layup, before Quincy Acy knocked him down with a forearm shove with 5:31 to play.Wall got up and pushed Acy, who responded with a punch that appeared to hit Wall behind the neck. Acy was ejected in the Christmas Day dust-up, and Wall received a technical foul.Bradley Beal added 17 points for the Wizards, who had their top five of Wall, Beal, Paul Pierce, Nene and Marcin Gortat in the starting lineup for the first time this season.Carmelo Anthony scored 34 points for the Knicks, who fell to 5-26 and have the most losses in the NBA. They have dropped six straight and 16 of 17.Wall was dazzling in what could be a warmup for a trip to Madison Square Garden for the February All-Star game. He was the leading vote-getter among Eastern Conference guards when the first returns of fan balloting were released earlier Dec. 25. Thursday.He might expand that lead after a national TV audience got to see him make 10-of-17 shots, the prettiest a layup where he spun completely around in the air before scooping it in.Washington had a comfortable lead most of the game, though the Knicks were on a bit of a run before Acy’s foul. The Wizards avoided their first three-game losing streak of the season.They have won five in a row against the hapless Knicks, who had Amare Stoudemire back in the lineup after he missed two games. J.R. Smith and Iman Shumpert remained out.New York fell to 22-28 in a league-high 50 Christmas appearances.Knicks President Phil Jackson tried to tell Knicks fans better times were ahead with a couple of holiday Twitter postings, in which he wrote, “Please be assured your hopes and wishes are getting through to Santa. He will bring you a better 2015 than 14.” Maybe, but first Washington added to this year’s misery.The Wizards, many wearing green sneakers with their red road uniforms, were a Christmas blur, blowing by the Knicks to lead by as many as 22 points.After a pregame moment of silence for Wenjian Liu and Rafael Ramos, the police officers who were shot to death Dec. 21, the Wizards made their first four attempts and raced to an 11-2 lead.(BRIAN MAHONEY, AP Basketball Writer)TweetPinShare0 Shareslast_img read more

New Zealand flag hoisted instead of Australia’s during first day of Dubai Test

first_imgAustralia have not had a great time in the United Arab Emirates so far. If a long toiling day on the field on day one of the first Test versus Pakistan was not enough, their bad times continued off the field as well.Authorities at the Dubai International Cricket Stadium, Dubai, where the first Test between Pakistan and Australia is taking place, goofed up the customary flag hoisting at the stadium.Staff at the Dubai International Cricket Stadium hoisted New Zealand’s flag instead of the Australian one and it was pointed out on Twitter by an Australian journalist Peter Lalor.Pakistan vs Australia: Live updatesThe similarities between the Australian and New Zealand flag are astounding and the staff in Dubai unfortunately became victim of that. The authorities mistook the New Zealand flag with Australia’s and hoisted it on day one of the 1st Test in Dubai (@SinghRasha Photo)On field, Australia came back well in the third session of day one after the hosts put on a massive on a massive opening stand of 205 runs. Mohammad Hafeez and Imam-ul-Haq starred for them as the former scored a fine 126 on his return to the Test side while Imam fell for a well made 76 as Pakistan ended the day on 255/3.Australia came back well after a couple of tough sessions on Day One of the first Test against Pakistan after the hosts elected to bat first and put on a massive opening stand of 205 runs with Mohammad Hafeez scoring a fine 126 in company of Imam-ul-Haq who was looking set for a ton before being dismissed by Nathan Lyon for 76.advertisementOn day two of the match, Pakistan surged ahead thanks to some impressive batting from Haris Sohail and Asad Shafiq, who guided past the 400-run mark with ease. But, unfortunately, Shafiq failed to go on and the fifth-wicket stand of 150 came to an end when he nicked one to Tim Paine of the bowling off debutant Marnus Labuschagne.last_img read more

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

first_img Originally published Dec 9, 2011 1:30:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it’s also a great way to gain insights for generating leads from LinkedIn.To access the Group Statistics for a specific LinkedIn group, browse to the group and click ‘More’ in the group’s top navigation. Then click ‘Group Statistics’ from the drop-down menu.LinkedIn Group Statistics doesn’t only tell you how many members are in a group or how active those members are; it also gives you other key insights about the group’s members such as locations, seniority, function, and industry.This information can be massively beneficial if it’s used right. Here are 4 ways you can use LinkedIn’s Group Statistics to optimize your business’ lead generation efforts.1. Spend Time in Appropriate Groups to Establish AuthorityParticipating in group discussions can help you grow your company’s reach, but if you join a group with employees mostly working in IT and you’re trying to sell a product to management consultants, you’ll be wasting precious time you could have spent elsewhere. Sometimes a group’s title can be deceiving, but by using the statistics tab, you can easily determine if a group is right for you. More importantly, you can see if a group is active and whether it is worth your time to join and participate.As you establish yourself as a thought leader in the right group, you’ll be able to gain authority. From there, you’ll have the ability to introduce fellow group members to interesting and helpful blog posts, ebooks, and webinars on your site, and convert appropriate group member prospects into leads!2. Better Target Your LinkedIn AdsAds on LinkedIn can be super effective, but if you really want to optimize your ad spend on LinkedIn, you should have awesome targeting set in place. The problem is, many people rely on hunches rather than data when figuring out how to target their ads. Using LinkedIn’s Group Statistics can be a great way to leverage valuable data and maximize your spend.3. Create Better Targeted LinkedIn Product PagesDid you know that you can segment and target your LinkedIn Company Products Page? It’s a really nifty feature, and it can be a great way to increase the likelihood that people visiting your page will convert into leads. The Group Statistics feature can guide you in how to best segment your Products Page on LinkedIn. For example, if you’re looking at a group with 50,000 members and 25% of members are the owner of their company and another 25% are managers at a company, it may make sense to spend some time changing the copy on your product page to tailor to each of these audiences. You may also want to place different offers that appeal to the different needs of these two audiences on each of these targeted pages. After all, an owner and a manager do have different needs.4. Collect Insights for Generating Leads Outside of LinkedInYou can almost think of appropriate LinkedIn Groups as a sample size of your prospects to figure out who they are and what they’re looking for. Perhaps you’re trying to sell banking and finance software and don’t know who your core audience is or where to find them. Looking at LinkedIn Groups, you’d notice that there’s a Banking and Finance Technology group that has over 30,000 members, most of which are international. You could then use those insights to inform your other marketing efforts. Maybe you could build a Google AdWords campaign that’s geo-targeted to the areas that matter, blog about international news, and make sure that your social media updates take international time zones into consideration.LinkedIn has always been a great social media platform for generating leads, but with Group Statistics at your fingertips, you now have the ability to leverage LinkedIn’s potential in other marketing channels as well. Think of LinkedIn Group Statistics as free marketing data that doesn’t have to live in solitary confinement on LinkedIn. Those insights can be applied anywhere, and as an inbound marketer, that’s a pretty lethal weapon to have.What other interesting ways can you leverage the insights from LinkedIn Group Statistics.last_img read more

A Stress-Free Approach to Adopting New Marketing Technologies

first_img Originally published Mar 6, 2013 4:30:00 PM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that have a variety of skillsets — are ideal to manage this rapidly evolving industry of ours. Why? Because they are able to recommend and work with technology and software that drives marketing automation, email, social media, project management, customer relationship management, analytics, and more.Consider this. The IDC predicts that in 2013, more than half of all new marketing hires will have a technical background. Additionally, Eloqua notes that 75% of marketers say their lack of skills is impacting revenue in some way, and 74% say it’s contributing to misalignment between the marketing and sales teams. And it’s even impacting the C-Suite — according to IBM’s CMO Study, 71% of CMOs indicated that they are underprepared to manage the impact of the data explosion.As modern marketing professionals, we are all responsible for the technology that fuels performance. But how do you stay on top of what’s available and possible, and whether platforms will help achieve key performance indicators? Well, you’re about to learn how. This post outlines seven steps you can take to help you more easily weave new technologies into your integrated marketing program.Your Roadmap for Easier Marketing Technology Adoption1) Encourage Agility and ExperimentationBefore you get started, do what you can to encourage an agile marketing culture that embraces experimentation. If you’re in a leadership position, this comes from the top down. In other words, you should actively encourage employees to carve out time in their days to try new things, and never penalize them if the experiment fails. Think about the knowledge you gained by running a quick, agile experiment: You know something worked, and if it didn’t, you’re closer to understanding why. Plus, when those experiments have great results, you just added more value to your business.If you’re not in a leadership position, you can still perform little experiments on your own time and present the results — especially the good ones — to your team to try to show the benefits of trying new things. Hopefully, your entrepreneurial spirit will rub off!2) Always Be ListeningChanges in marketing technologies have a direct effect on your career, and your company. That means it’s up to you to stay on top of new advancements as they come out, and be the one to raise your hand and say there’s something new worth looking into. The best way I’ve found to do this without being totally overwhelmed is setting up an RSS feed that alerts you with relevant technology and industry stories.For instance, our team here at PR 20/20 follows blogs from Zapier, Salesforce, HubSpot, Yammer, Google Analytics, and more. You’ll also want to stay connected with leading technology industry publications — I recommend AllThingsD, TechCrunch, GigaOM, and Chief Marketing Technologist for starters, though there are plenty of other fantastic blogs and publications worth considering.Check your RSS at least once a day; just make it part of your routine, browsing through the stories over your morning coffee. If you don’t have time to read the headlines you deem important that very moment, just pop them open in another tab to read over lunch or when you need a break from what you’re working on.3) Carve Out Time to Learn & ResearchNow that you have a couple new technologies you’ve discovered are worth researching, it’s time to actually start learning about them. This won’t happen by osmosis; you have to carve out time on your calendar to do this research. It might take 20 minutes, it might take a few hours. It just depends how complex the new technology is. Whatever it is you’re researching and learning about, you’ll know you’ve done a good job if you can answer the following baseline questions (these are adapted from The Marketing Agency Blueprint):Snapshot: What does the technology do? Include the simple, 1-2 sentence executive summary, with links to additional information.Market: Is the product tested and true; are there competitors or options you should review for due diligence?Use Cases: How is this technology applicable to your team and processes? Detail use cases and benefits.  Technology: Is it interoperable with existing systems and processes? What will adoption take? Consider license costs, setup and integration, education, required training, etc.Actions: What are the next steps, what’s your timeline, and who is responsible? Be specific for progress.4) Connect to StrategyIt’s easy to get caught up in the latest crazes. Remember your goals, and focus efforts on achieving them. Consider how technologies will fit into new and existing programs, training, and implementation before moving forward with adoption.In the words of HubSpot’s CTO Dharmesh Shah, “New technologies (mobile devices of all shapes and sizes, and location based services) will continue to grow, but the best marketers will realize it’s not about how to jam more ads into new platforms — it’s about how to use the new technologies to enhance your inbound powers of attraction.”Keep the big picture in mind at all times, and don’t work in a silo — if you need to bring in the knowledge and opinions of different stakeholders, now is the time to do so.5) Be an Advocate for the Right TechnologiesSpeaking of timing, now’s the time to start advocating for new technologies — if they are, indeed, the right fit. You’ve done the research and strategizing, and it becomes critical to gain team buy-in. If you have trial access to a new piece of software, for instance, you should demo the possibilities of that software for your team, and select a group of beta testers to try it out too. Ideally, those beta testers are not the technology-averse members of your team, by the way. Ask for positive and negative feedback from the team, and explore additional use cases to improve current processes and efficiencies.6) Enable Others to Easily Adopt New TechnologiesIf you’re committing resources to a new technology, designate a team member to learn it well and help everyone maximize the opportunities it presents. The best purveyors of new software and technologies will provide you with tons of resources to train and onboard efficiently, because it’s in their best interest to do so. After all, customer/user retention rates depend on the value and results you gain from those services. So take advantage of these services and content if you want long-term and widespread adoption.Once you’re committed to a new technology, put in the time to guarantee its full value — take advantage of training resources, and activate a few beta campaigns for hands-on learning. For example, I know HubSpot runs a training academy, and many software companies have free online training. If your new technology is something free, like a new social network, take advantage of forums and educational material that exists on places like blogs, forums, and in LinkedIn Groups.7) Measure ImpactThe job of a modern marketer is to produce results that impact the bottom line. Define goals for new marketing technologies (e.g. efficiency, productivity, profitability, etc.), establish benchmarks for success, and then monitor performance over time to assess the investment. Learn to use data to power smarter decisions within your organization about future technology adoption.Marketers are now becoming key IT decision makers in addition to marketing experts — essentially evolving into tech-savvy hybrid professionals. The prototype marketers of the future are agile with new technologies as they emerge, enabling them to build fully integrated campaigns, envision on a strategic level, and have the capabilities to execute on the tactical level, conducting activities that drive real business results. So ask yourself … how are you and your marketing team, evolving?This is a guest post by Jessica Donlon (@jessicadonlon), client services manager at PR 20/20 — the original HubSpot VAR and inbound marketing agency. Jessica is also a consultant for Marketing Score, a free marketing assessment tool powered by PR 20/20. See the PR 20/20 blog and Marketing Score blog for more content from Jessica and the agency.last_img read more

How to Optimize Your Page Titles for Mobile Search [Quick Tip]

first_img On-page SEO Topics: Originally published Feb 19, 2014 4:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the first thing that mobile searchers evaluate when browsing search results on their phone. The closer you can match your page titles to their search queries, then, the higher the likelihood that a user will click through to your content.Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that’s optimized for internet presence, and facilitates navigation for your audience. Try not to think of a title as a feature of a page (or website), but as a property that affects the entire page by setting the tone and context of that page itself — it’s your first impression.Here, take a look at an example of a well optimized title, and then we’ll break down the elements to replicate in your own page titles.Optimizing your page titles for mobile search is really simple. Here’s what you should look out for:Aim to limit your page title to only 45 characters, unlike for desktop which is 65 characters.Position your primary keywords toward the front of the title.Continue to apply SEO best practices. That means no keyword stuffing, and maintaining a title that reads naturally.As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. It’ll help you make good keyword decisions when titling your page.Not too hard, right? Let me know what other common SEO questions you have that I can try to answer in future blog posts.last_img read more

3 High-Impact Marketing Channels You’re Probably Overlooking

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “If you build it, they will come.”Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy.Growth doesn’t just happen. It’s carefully planned. It’s highly strategic. And most importantly, it’s tough.Marketing requires a nimble combination of left-brained and right-brained skillsets — a delicate balance of quantitative and creative chops. But no one brain can be a conversion optimizer, designer, and content expert at once. We rely on the talents and skill sets of others. We follow the paths of marketers who have tackled the same customer acquisition challenges before us.In following (or avoiding) the experiences of others, however, we risk overlooking opportunities that are unique to our brands and companies. Not to mention, the competition in already-flooded marketing environments is fierce. If we flock where other marketers are running, we’ll overlook the assets — and untapped opportunities — that give our brands their unique competitive advantage.Why follow the beaten path when you can design your own treasure map? Here are three critical marketing distribution channels that you can tap into today:1) Your Existing CustomersThe Content Marketing Institute and MarketingProfs estimate that 58% of B2B marketers plan to increase their content marketing budget over the next 12 months, which is up from 54% from the previous year.The question is — who are these marketers aiming to reach with this content?It’s common for marketers to prioritize content as a top-of-the-funnel marketing activity to build reach and awareness for a company’s unique thought leadership and products. But what about your existing customers?Many organizations rely on strategic upselling as a high-value revenue stream. This process leans heavily on consistent relationship-building and continued engagement. Enter content marketing — a tool for building relationships with an organization’s stakeholders and prospective customers.Content marketing should be executed in tandem with your company’s account managers and client service representatives. Ask your customer-facing team — what questions are existing customers asking? And which of these questions are most directly relevant to the upselling process?Then, bridge the gap with content.2) Your In-Person InteractionsWomen 2.0 co-founder Angie Chang explains this concept elegantly:“When you first have an idea, TELL EVERYONE. This will help vet your [startup] idea.”Marketers tend to differentiate communication in the online and offline realms. The fact is that these two worlds aren’t distinctly separate — they meld together. Your customer’s online identity is an extension of who she is offline.Conversation is the heart of inbound marketing — and conversations happen in our everyday interactions, at in-person events, and at conferences.When you meet prospective customers, tell them about your blog. Reference specific posts that you’ve written. Offer to follow up with a link to the resource that you’ve put together.Word of mouth is a powerful marketing force. As Wharton MBA professor Jonah Berger puts it, “There’s a science behind it.”His research explains that organizations ‘live and die’ by word of mouth. In one recent study, Berger analyzed word of mouth data across 10,000 products and brands, ranging from Coca-Cola and Walmart to tiny startups. He and his team analyzed the virality of almost 7,000 pieces of online content — everything from politics and international news to funny pieces, sports, and style. Berger’s goal was to determine what people feel compelled to share. What he found were six common characteristics of brands that spark conversations:Triggers: If someone is top-of-mind, people are more likely to talk about it. The more we think about it, the more we talk about it.Emotion: If we care about a topic enough to be angry, sad, inspired, or ecstatically happy, we’ll share it.Social Currency: We’re inclined to follow the crowd and share popular ideas.Observability: Products that are highly visible sell themselves.Practical Value: We share based on a natural urge to bring value to others.Stories: We talk about narratives that inspire us.Word-of-mouth is media agnostic — and social media is an extension of natural conversations that we’re having every day. Talk about your marketing campaigns — especially your content — with new friends and business connections in real life. It’s a quick, efficient, and natural way to prolong the lifespan of a one-time conversation.3) Your ProductThe concept sounds simple enough — build your marketing into your product. But what exactly does this mean?In a nutshell, I’m saying that marketing is the polar opposite of a standalone activity. It should be wholly integrated with your product roadmap. Even the most subtle addition of a social media share button can amplify user engagement, distribution, and new user acquisition.I learned this lesson from Prerna Gupta, co-founder of Kush, a mobile development firm that built intelligent music apps. She explains:“Marketing is often treated as a bad word in Silicon Valley. To many, it connotes bloated budgets and the use of psychological trickery to make up for the fact that your product sucks. If a product is good, we are told, it should simply sell itself.”What Gupta points out is that some of the best products are created by marketing geniuses — and that’s precisely how she inspired millions of users to download her company’s apps.She explains three steps to integrating marketing with your product:Step 1: Sell it before you build it. Ask prospective customers what they want. Build your product to address their most pressing needs, and you’ll have an instant customer base.Step 2: Develop a laser sharp focus of what you want your product to be. Nail it.Step 3: Make your product social. When a product requires collaboration between customers, sharing will come naturally. Remember that digital media bridges us together. Social can be a part of your product. This list could go on forever, but for the sake of word count, I’ll stop writing. The bottom line is that your company will have natural growth levers. The distribution channels you’re missing are the areas in which opportunities are already strong. Why follow beaten (and competitive) marketing paths when you can forge one that is truly unique to your company? The most tough-to-see marketing opportunities are often what’s right in front of you. Topics: Originally published Feb 25, 2014 11:00:00 AM, updated February 01 2017 Marketing Strategylast_img read more

The Definition of Smart Content [In Under 100 Words]

first_img Originally published Mar 15, 2014 8:00:00 AM, updated February 01 2017 Smart Content Topics: Smart content, also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer.Smart content is designed to offer a more relevant and personalized experience to your website visitors — one that static content can’t provide.Using intel from your marketing software or CRM system, marketers can customize their site pages for every type of visitor. For instance, you could segment your pages to provide a different experience for your leads versus your customers, so you can deliver the most personalized and relevant experience possible to everyone who visits your site. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Ace Your New Job in the First 100 Days [Free Ebook]

first_imgQuestion everything. You’re new, so you get a free card to do this. You could be amazed at what seems an obvious quick win to you, but hasn’t been noticed by those who’ve been working in the company for a lot longer; and challenging or at least understanding pre-existing assumptions will give a greater feel for where you can have the biggest impact in the short-term.- Mark Walker, Content Marketing & Social Media Manager at Eventbrite UK[Tweet This Quote]  The first 100 days at a new company or in a new role are critical for your future success. To demonstrate your effectiveness and make your boss happy that they hired you, you should aim to achieve wins early and often. These wins could be as simple as showing your team that you are a curious, lifelong learner or as complicated as leading a team to hit aggressive goals.To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job. This guide includes a step-by-step 100-day plan, templates to help you hit your goals, and career tips from professional marketers. The quotes below are just a few sound bites from inside the ebook: Ask your manager, reports, and colleagues exactly what they expect of you, and how you’re delivering on those expectations.- Brian Lavery, Head of EMEA SMB Marketing at Twitter[Tweet This Quote]  Be respectful of people’s time — if you ask for coffee to get to know someone, put it on their calendar, send them an invite, show up on time, and arrive prepared with specific questions for them based on their role and experience.- Katie Burke, Director of Talent and Culture at HubSpot [Tweet This Quote] Get a mentor who’s not your boss. You might get advice on how to better work with your boss from another leader who you don’t report to.- Rebecca Corliss, Inbound Marketing Manager at HubSpot [Tweet This Quote]Want more tips? Download The First 100 Days: How to Succeed in Your New Marketing Job right here. Originally published Mar 17, 2015 6:00:00 AM, updated February 01 2017  Click to Tweet:  “The First 100 Days: How to Succeed in Your New Marketing Job: http://hubs.ly/y0CrR30 Free ebook via @HubSpot!”  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Work Faster in Excel: 6 Helpful Tips & Features

first_imgSparklines provide a quick and easy way to interpret trends in our data without having to invest time and effort in formatting multiple charts.6) Arrange data using multiple Custom Sort levels.If you’re a veteran Excel user, you’ve probably used Quick Sort quite a bit to arrange your data in a logical and coherent fashion. (If not, read up on how to alphabetize in Excel here.)But many spreadsheet users don’t know that it’s possible to sort on multiple levels. For example, we can sort a sheet by last name, and, if two people on the sheet share the same last name, sort by first name next. Each level of our sort can be totally customized — with contents sorted from A to Z, or largest to smallest.To Custom Sort on both Windows and Mac, select your data and head to “Data” > “Sort” > “Custom Sort.” A window will appear asking which column you’d like to sort by first, and how. Press the small “+” icon at the bottom of the screen to add an additional level of sorting. Using the dropdowns provided, you can choose to sort based on cell values (either numerical or alphabetical), or based on more advanced features such as cell color, font color, or icons.In the following example, we’ll use an advanced Custom Sort to rearrange our list of people, ordering first by last name, then by gender, and finally by houses owned.We now have an easy-to-read list of people ordered by family and properties.There you have it: six of the most helpful Excel functions to make you faster and more productive. If you enjoyed this article, put it in your bookmarks bar to keep these Excel tips on hand at work. What do you want to learn how to do in Excel? Share your thoughts below. On a Mac:Navigate to the “Tables” tab on the ribbon.If your data already has headers, click “New” > “Insert Table With Headers.”If it does not have headers, click “New” > “Insert Table Without Headers.” Our data immediately becomes much more beautiful, with tastefully-striped rows and a nice blue color theme. Notice that Excel has also automatically added sorting and filtering dropdowns at the top of each column, so we don’t need to insert those ourselves.But pretty formatting isn’t the only advantage of using a data table. There are a couple other key features that will make analyzing this data set supremely easy.First of all, we can reference columns of our table by name within functions. Let’s try summing up the number of castles owned for everyone in our data set. Normally, we’d have to use cell references to obscure cell letters and numbers to perform this calculation. But with Tables, we can reference an entire column at once by name. In this case, we’ll take the SUM of the “Castles owned” column like so:=SUM(Table2[Castles owned])It’s that easy! No confusing numbers or letters to memorize — just the name of a column.Second, we can easily add data rows to our table without worrying about breaking formulas. Let’s add a row for our dear friend Tyrion, who we’d be remiss to leave off of this spreadsheet.When we start typing at the bottom of the table, Excel automatically adds a row and autoformats it per the table’s specifications. Best of all, the SUM() function we created automatically updates — no need to change the cell references once we’ve added a table row.Finally, we can easily add formulas to every row of the table itself without copying and pasting. Let’s create a new column that calculates each character’s total number of properties by adding together their “Castles owned” and “Houses owned.”In the first row of this column, take the SUM of the “Castled owned” and “Houses owned” columns. Notice that rather than using the standard cell reference nomenclature, Excel has used a new format: =SUM([@[Houses owned]],[@[Castles owned]]). And the formula automatically applies itself to every cell on the table.2) Use the CONVERT formula to make speedy calculations.We often find ourselves needing to perform unit conversions in Excel — like degrees Fahrenheit to degrees Celsius or kilograms to pounds — particularly when we’re collaborating internationally.It’s typically an onerous process involving some online research and manual copy-and-pasting. But there’s an easier way: Excel includes a generic conversion function called CONVERT() that helps us convert weight, distance, time, and temperature to and from various units.The CONVERT formula looks like this: =CONVERT(number, from_unit, to_unit)The from_unit and to_unit arguments are strings pulled from a pre-defined set of units built into Excel. Here are some of the most useful:DistanceTemperatureTime Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel Originally published Jun 8, 2016 6:00:00 AM, updated July 28 2017center_img (Click here for a complete list of text values)Let’s try it out by converting each character’s preferred temperature from degrees Fahrenheit to degrees Celsius. Rather than looking online for conversion formulas, we can simply use the following formula in a row column of our Table:=convert([@[Preferred temp (F)]], “F”, “C”)3) Use the DATEDIF function to calculate the difference between dates.We often need to calculate the differences between dates in our spreadsheets — particularly when formatting tables to be used to generate charts and graphs. Many Excel users resort to using numerous columns full of complicated YEAR(), MONTH(), and DAY() columns to extract and compare date information from various cells.But there’s an easier way: The seldom-used DATEDIF() function. DATEDIF() allows us to take the difference between two dates using a number of predetermined Excel settings. For example, we can find the total difference between two dates, in days. Or we can find the difference between two dates ignoring their years and months, so that only the numerical days are considered.The DATEDIF() function looks like this: =DATEDIF(start_date, end_date, unit)That ‘unit’ argument tells Excel what to take the difference between, based on the following table:(Click here for more on the DATEDIF function and units.)Let’s say, for example, that we wanted to find the difference, in days, between the birth dates of Cersei and Tyrion. We could do it like so:=DATEDIF(D5,D18,”D”)If we wanted to look up the same value in years, we could use a very similar formula, with the ‘unit’ argument slightly modified:=DATEDIF(D5,D18,”Y”)4) Analyze numerical comparisons using Data Bars.Setting up a chart in Excel takes time. You’ve got to select your data set, generate the chart, and ensure that the data is being displayed correctly. Then, you have to format the chart, adding axis labels, titles, gridlines, and more. Charts are a great tool for making beautiful data visualizations in Excel, but what if you just want to get a quick look at how a set of data compares internally?Enter data bars. These are a handy way to visualize numerical comparisons using Conditional Formatting — without going through all the complexity of chart creation and development.To get started, simply select a row or column of numbers to compare, then — on either Windows or Mac — hit “Home” > “Conditional Formatting” > “Data Bars” and pick the bar color of your choice.Cells in our selected row or column will automatically fill with in-cell data bars. The length of these bars will be proportional to that of the other bars in our data series, with the largest numbers almost filling the cells in question.Let’s try it out on our “Houses owned” column. With a couple of keystrokes, it’s easy to get a visual sense for who owns the most houses — no charts required.5) Identify trends over time using Sparklines.Data bars, described above, are an easy way to get an at-a-glance visual comparison of different static numerical quantities. Trouble is, they don’t help us much if we want to quickly look at trends over time.Of course, we can always use charts and graphs to visualize data, but they become cumbersome and cluttered if we’re trying to look at multiple data sets at once.Fortunately, there’s an easier way to visualize this data: Sparklines.Sparklines are in-cell graphics (just like data bars), but they don’t show just static quantities. Instead, they show multiple pieces of data at once — like a mini-chart within a cell. Here’s an example of Sparklines in action, used to show trends in houses owned over time for a number of different people:Follow the instructions below to try out Sparklines on your own.On Windows:First, select a column or partial column; this is where our completed Sparklines will be inserted. (Note: Sparklines can only be inserted into adjacent cells within a single column — they don’t work as well when used within adjacent cells in a row.)Click “Insert” then select the type of Sparklines you’d like to insert under the “Sparklines” section. There are several options here: line charts, column charts, or win/loss charts. Choose the one that will best assist in visualizing your data.Enter the data range from which you’d like to generate your Sparklines in the “Data Range” box. The data range you select should be a two-dimensional matrix, and its number of rows should always be equal to the number of cells you selected before creating your Sparklines.Press “OK.” On a Mac:First, select a column or partial column; this is where our completed Sparklines will be inserted. (Note: Sparklines can only be inserted into adjacent cells within a single column — they don’t work as well when used within adjacent cells in a row.)Click “Charts” then select the type of Sparklines you’d like to insert under the “Insert Sparklines” section. There are several options here: line charts, column charts, or win/loss charts. Choose the one that will best assist in visualizing your data.Enter the data range from which you’d like to generate your Sparklines in the “Select a data range for the Sparklines:” box. The data range you select should be a two-dimensional matrix, and its number of rows should always be equal to the number of cells you selected before creating your Sparklines.Press “OK.” Topics: If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work.VLOOKUPs, autofilters, and conditional formatting are critical pieces of any veteran’s arsenal — and they’ve been making appearances in spreadsheets for years.But what most Excel users don’t know is that these features only represent a fraction of the program’s capabilities. Beyond the basics, Excel has a variety of tools that can make your spreadsheets more beautiful — and your life a lot easier.Download 9 Free Excel Templates for MarketersToday, in the spirit of exploration, we’ll dive into six of these little-known Excel features to explore some of the most helpful — but least-used capabilities — of our favorite spreadsheet program. These tips and features are designed to help you work faster and smarter … and who doesn’t need more hours back in their day?(Note: If you aren’t familiar with these features above, don’t panic. Excel can be really tricky to master, so you may want to start here or here … or here.)How to Work Faster in Excel: 6 Helpful Tips1) Leverage the Tables Tools to organize data and conduct quick analyses.Although much of the data we enter into Excel is technically in table format — meaning that it’s organized into rows and columns — Excel has a separate Tables feature that allows you to analyze a group of related data more easily.To get started with Tables, we’ve got to begin with a set of data. In this case, we’re working with some fake data from one of our favorite television series: Game of Thrones. To create a table, select your data. Once your data is selected, follow the instructions below.On Windows:Navigate to the “Insert” tab on the ribbon, then click “Table.”If your data has headers already, be sure to check the “My Data Contains Headers” box so that Excel knows to create a separate header row for your column titles.Press “OK.”last_img read more

BWF World Championships: Sai Praneeth finishes with bronze after losing to Kento Momota in semi-final

first_imgIndia’s Sai Praneeth lost the men’s singles semi-final 13-21, 8-21 to World No. 1 Kento Mmomta of Japan at the BWF World Championships 2019 in Basel on Saturday but finished with his maiden medal at the world meet.Sai Praneeth, World No. 19, became only the 2nd Indian men’s singles player after the legendary Prakash Padukone to win a medal at the World Championships. Praneeth will be heading back to the county with a bronze medal.Sai Praneeth putearly pressure on Kento Momota, the reigning world champion, by adopting an aggressive approach. Momota was seemingly taken aback a little as he had to be more aggressive than usual to counter the threat from Praneeth.World junior bronze medalist from 2010, Praneeth was hitting winners well and was moving swiftly across the court in Basel and he made sure Momota had only a point’s advantage at the first mid-game reak of the semi-final. However, Momota ran away with the game, winning 11 of the next 14 points to take it 21-13.Momentum is key in any sport and when the World No. 1 had it after winning the 1st game, he dominated the second game, putting on display his superior defence skills. The first half of the second game was one-sided as Momota headed into the mid-game break at 11-3.There was no stopping Momota from thereon as he completed a straight-game win to seal his 2nd straight final berth at World Championships.The defeat was also Sai Praneeth’s fourth straight against the all-conquering Kento Momota who now leads their head-to-head tally at 4-2.advertisementSai Praneeth though can certainly be proud of the way he had performed at World Championships 2019. Not many would have given the 16th seed and World No. 19 chances of reaching the semi-final but he got there without even losing a game.Sai Praneeth showed glimpses of his fine talent when he demolished highly-rated Indonesian shuttler Anthony Sinisuka Gintin and Jonathan Christie in the quarter-final and the semi-final, respectively. While Praneeth needed 57 minutes to outclass 6th seed Ginting 21-19, 21-13 after which he knocked out the reigning Asian Games champion Christie 24-22, 21-14 in 52 minutes.Sai Praneeth had been in good form in the ongoing season even as Indian shuttlers have been struggling to make a mark consistently on the tour. The 27-year-old had reached the Swiss Open final and made it to the final stages of Japan Open World Tour Super 750 tournament and Thailand Open Super 500 tournament in July.The Indian shuttler, who is arguably the best stroke maker in the Indian men’s singles circuit, is reaping the rewards for his consistent showing in the ongoing season. He is the top-ranked Indian shuttler at 12 in the Olympic qualification rankings — Race to Tokyo.Also Read | PV Sindhu reaches 3rd successive World Championships final after outclassing Chen Yu Fei in BaselAlso See:last_img read more

Get Ready for Year-End Fundraising

first_imgFirst things first: Make sure your organization can accept online donations. Though you’re clearly getting on the ball by tackling end-of-the-year fundraising now, your donors may still put off “the big give” until the last minute. Make sure your donors have an easy-to- use, customized donation form that generates that vital tax receipt immediately – all without having to leave your website. (Don’t have a custom donation page? Contact us to try out our DonateNow service.) Make a plan.Tips 1-4 get right to the practical heart of your marketing strategy. Don’t forget to take a step back to plan ahead. Do you have year-end fundraising goals? Do you know who or what you’d like to highlight? What positive information and updates will you highlight for your audience(s)? And, maybe most importantly, what are your donors looking for – news, updates, stories, numbers/figures/results of a past campaign? Ask your audience what they need and want from you and deliver it! They’ll remember it when your well-crafted appeals start rolling in a few months.*Don’t believe that tax breaks are a major influencer? Network for Good processes 30% of its annual donations in the month of December, and the majority of that comes December 30 and 31. It’s not exactly a coincidence that this time is right before the tax-year ends! Nonprofit organizations can fulfill supporter’s desires for tax deductions just by being a 501(c)(3) (about.com has some info you can share with your potential donors about this). Get your story straight. Passion about your work is infectious, but too often fundraisers sap the emotion and color from our work when we seek to put it into words. We talk about our work in analytical ways when we should be speaking from the heart to compel people to action. Find out how to break out of this pattern and get the tools to help you write the right (brain) way every time. Determine the fixes/updates you can make prior to December to your organization’s website. Can you make your donate button bigger? Do you need to add a “why give” page? We’re not talking a website overhaul – just a few minor modifications you’ll be thankful for a few months from now. Check out these three steps you can take toward a better nonprofit website.  If your website is already up to par, and you’re ready to move on to social media, here are 11 Steps to Success (and 6 Things to Avoid) with Social Networking. Now is the time to focus on building stronger relationships with supporters to lay the groundwork for a big year-end giving season. By checking these items off your list now, you can strengthen the vital relationships that will set your organization up for a strong holiday giving season.Here are five tips to help you kick off your holiday fundraising now: Become friendly with an email marketing tool to communicate with your donors regularly – not just when you’re asking for money. And we’re not talking about Outlook. Giving your supporters content of value as it happens, rather than just at the end of the year will increase your donors’ feeling of investment in your organization, which leads to higher gifts.  An email marketing tool will also help you comply with CAN-SPAM laws, allow your supporters to easily share your information with a friend on social networks and generally keep them happy! (Want to send out great emails your can track and tailor? Get started with Constant Contact, an easy-to-use and affordable email marketing tool.) Supporters choose to donate to organizations for a variety of reasons. While most of the time you’re better off focusing on the emotional side of giving, at the end of the year data shows you  can get away with an appeal that’s focused on the financial side because people love tax deductions.* Photo source: Big Stock Photolast_img read more

9 Ways to Fix Bad Email

first_imgI’m very excited that my organization, Network for Good, has partnered with Emma to offer a new Email campaign tool. I won’t use this space to extoll its virtues (though as a marketing person, I have to say there are many), but I did want to celebrate the fact this week with a couple of email posts. Here are 9 ways to create vastly better emails:1. Define Your Audience. You could buy an enormous list of cold prospects (WARNING: bad idea!) or focus on a carefully built list of people who care. You’ll do much better with the latter group who has given you permission to communicate with them. No one likes spam. (Some people enjoy SPAM®, but that’s a whole ‘nother can of meat.) 2. Define Your Message. Do you have the right message and right time for that message? Focus your message on your audience’s interests, aspirations and desires rather than your own need for money. It’s all about “you marketing” versus “me marketing.” 3. Get to the point in spectacular fashion, in the first few words. The subject line of your email needs to seize the audience’s attention. Don’t ever bury the lead. (A good trick that usually works – throw out your first paragraph.) 4. Offer something of value to the reader-helpful tips, for example. Those are likely to be saved, not trashed. People will think of you in a favorable way. 5. Segment and personalize. The more the missive speaks to the receiver as an individual, the more likely they will perceive it as something other than spammy slop. 6. Be different. People are drowning in email. Whether it’s the tone of your message or the startling honesty of your subject line, a standout element is required. 7. Make the call to action so incredibly easy to do, people just can’t say no. Strive for a one-click or one-second level of ease. 8. Make it easy for people to unsubscribe or get off your mailing list. Include an unsubscribe button and an easy way for people to contact you to update their information. It’s convenient, transparent for you and keeps you in line with CAN-SPAM rules. 9. Don’t email donors, subscribers, etc. via Outlook. Ever. It will get you into trouble. You need a professional email outreach tool.last_img read more

And the best nonprofit taglines are…

first_imgHi from Korea, where I just presented at a conference of 300 Korean nonprofits. More on Seoul and the Korean nonprofit sector later, but first I want to share the top nonprofit taglines according to Nancy Schwartz of Getting Attention, who sponsors an annual contest. She believes a nonprofit’s tagline is “hands down the briefest, easiest and most effective way to communicate its identity and impact.” And the winners this year, as described by Nancy, are:Arts & Culture: Big Sky. Big Land. Big History. –Montana Historical SocietyThe Montana Historical Society takes its state’s most elemental and distinctive characteristics (Big Sky, Big Land) and deftly melds them with its mission in a way that generates excitement. The result is a tagline with punch and focus. And a big hit with voters.Associations: Building community deep in the hearts of Texans –TexasNonprofitsTexasNonprofits’ tagline tweaks the title of an iconic American popular song from the 1940s and brilliantly connects it to the spirit, passion and mission of the state’s citizenry. A great example of how word play works in a tagline. Civic Benefit: Holding Power Accountable –Common CauseCommon Cause’s tagline leaves no doubt about the organization’s mission, unique value and commitment. It’s definitive, with a powerful economy of words. An excellent example of the tagline clarifying the nonprofit’s focus, when the organization’s name alone doesn’t do so. Education: A Mind is a Terrible Thing to Waste® –UNCF -The United Negro College FundThis 38-year-old tagline from UNCF still rings strong. It elegantly delivers its straight up, powerful message. When your tagline is the boiled-down essence of your argument for support, you’ve achieved tagline bliss. That’s why this one is a classic.Environment & Animals: Because the earth needs a good lawyer –EarthjusticeEarthjustice capitalizes on what people do understand–that a lawyer protects rights – and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.Grantmaking: If you want to be remembered, do something memorable. –The Cleveland Foundation It’s a rare tagline that manages to recruit people to its cause both unabashedly and effectively. That’s exactly what The Cleveland Foundation pulls off here. Clear, concise, and…memorable! A model for any organization promoting philanthropy. Health & Sciences: Finding a cure now…so our daughters won’t have to.© –PA Breast Cancer CoalitionThe PA Breast Cancer Coalition’s tagline is both emphatic and poignant. It strikes a deep emotional chord, and conveys the focus and impact of its work without being overly sentimental. “Finding a cure,” a highly used phrase for health organizations, is bolstered here by the appeal to solve a problem now so future generations won’t suffer from it. Human Services: Filling pantries. Filling lives. –Houston Food BankWith simple but effective use of word repetition, the Houston Food Bank clarifies its work and impact. It delivers on two distinct levels–the literal act of putting food on people’s shelves and the emotional payoff to donors and volunteers. An excellent example of a mission-driven tagline.International, Foreign Affairs & National Security: Send a Net. Save a Life. –Nothing But NetsShort, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model. Jobs & Workforce Development and overall winner: Nothing Stops A Bullet Like A Job — Homeboy IndustriesHomeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. It stops you in your tracks, makes you want to learn more and sticks with you afterward. That’s the kind of potent nonprofit messaging every organization desires.Media: Telling stories that make a difference –Barefoot WorkshopsIf your organization’s name is vague, it’s critical that your tagline be distinct. Barefoot Workshops’ tagline sums up the transformative power of stories to create change in people and their communities, so clarifying the organization’s focus. Saved by the tagline! Religion & Spiritual Development: Open hearts. Open minds. Open doors. –The people of The United Methodist ChurchThe work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing. Other: A head for business. A heart for the world. –SIFE (Students In Free Enterprise)If an organization’s identity contains within in it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that conveys not only what’s unique about it but also capitalizes on the contrast between profit and compassionFor more on nonprofit taglines, check out Nancy’s blog.last_img read more

New Post on GlobalMama

first_img ShareEmailPrint To learn more, read: Posted on April 12, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)We have a new post up on our Medscape blog, GlobalMama. The post, “Lies, Damn Lies and Maternal Mortality Estimates” looks at success at reducing maternal mortality ratios even though many countries are not on track to achieve MDG 5:[E]ven if most countries are not on track to achieve a 75% reduction in maternal mortality ratios, huge gains have been made in many places. There is much to celebrate in terms of progress towards MDG 5, especially recent progress in many priority countries. The way these issues are framed and which numbers are chosen can drastically change the way efforts are perceived.Free registration on Medscape may be required to read the post in its entirety.Share this:last_img read more

Stillbirth Series in The Lancet

first_imgPosted on April 14, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The Lancet launched a new series yesterday focusing on stillbirths, holding events in London, New York, Hobart (Australia), Geneva, New Delhi, Florence, and Cape Town. We attended the event yesterday at UNICEF which featured:Maja Zecevik (Editor, The Lancet North America)Dr Lale Say (Dept of Reproductive Health and Research, WHO)Tomasine Bogle (A parent who has experienced stillbirth)Dr Robert Goldenberg (NICHD / Drexel University)Purnima Mane (UNFPA)Stillbirth is an issue that is largely in the shadows and not often discussed in public health or even between doctors and patients. According to The Lancet:Around 2.6 million stillbirths (the death of a baby at 28 weeks’ gestation or more) occur each year. Although 98% of these deaths take place in low-income and middle-income countries, stillbirths also continue to affect wealthier nations, with around 1 in every 300 babies stillborn in high-income countries. The Series highlights the rates and causes of stillbirth globally, explores cost-effective interventions to prevent stillbirths (as well as maternal and neonatal deaths), and sets key actions to halve stillbirth rates by 2020. Also included are Comments from professional organisations and parent groups, the latter demonstrating the unique tragedy for families of the birth of a baby bearing no signs of life.The Series features 6 papers, 2 research articles, a number of comments, videos and other multimedia. Given the wealth of resources available, it is worth the time of any person working in maternal and child health.Sarah Boseley of the UK Guardian writes:The Lancet series on stillbirths is a breakthrough in a field that has been hampered by wrong assumptions and prejudice and a lack of energy to tackle the issue. For the first time, these dead babies are being counted – in every sense. Joy Lawn from Save the Children in Cape Town, South Africa, and colleagues have made herculean efforts to estimate the numbers. They have collected information from over 1000 databases and concluded that there are at least 2.6 million stillbirths every year – 98% in the developing world but a troublingly large number in rich countries too. And there are things that can be done. The same interventions now being promoted to save the lives of women in childbirth and babies born alive – the subject of Millennium Development Goals 4 and 5 – can help prevent babies dying in the final weeks of pregnancy and during birth.Share this: ShareEmailPrint To learn more, read:last_img read more

How Might Data-sharing Aid in the Fight Against Malaria?

first_imgIn the hunt for drugs that target diseases in the developing world, ‘open innovation’ is creating a buzz. Pharmaceutical companies are making entire libraries of chemical compounds publicly available, allowing researchers to rifle through them for promising drug candidates. Posted on April 5, 2012August 15, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In a recent article in Nature International Weekly Journal of Science, science writer, Daniel Cressey, wrote about efforts by drug development companies to share intellectual property and  expand access to leads on potential drug candidates for malaria and other tropical diseases. More on malaria from the MHTF, here.Share this: Read the full story here. ShareEmailPrint To learn more, read: The latest push for open innovation, unveiled last month as part of a World Health Organization road map to control neglected tropical diseases, will see 11 companies sharing their intellectual property to give researchers around the world a head start on investigating drug leads (see ‘Road map unveiled to tackle neglected diseases‘). It makes for good press, and investors are not worried about giving away potentially blockbuster drugs because the diseases in question are not commercial priorities. But is it good science? The answer, from the first large-scale initative of this kind, is a cautious ‘yes’.last_img read more

Your audience is an audience of audiences with audiences

first_imgThis statement comes from Brian Solis in his new book, The End of Business as Usual. He shows this wonderful photo from a Missouri School of Journalism class a few years back:It’s a great visualization of our changing marketing universe. With social media, we’re not in an egosystem, we’re in an ecosystem with multiple layers of interaction and influence.It’s no longer a model of – we speak and people listen. When we speak, an interesting process starts – if we’re interesting enough.1. We speak2 The People Formerly Known as the Audience or PFKATA (Jay Rosen’s term) turn what we say into a social object3.In that process, PFKATA earns an audience of its own, leading to another shared experience4.And so on.The amount of sharing grows every year, and connections around that sharing grow and shrink based on the needs of the network members.Solis rightly notes that therefore, before we speak via social media, we should think about this world and ask ourselves:1. Why would anyone want to listen to us on any social network?2. How can we deliver value, experience or content worth sharing?3. Why should people want to stay connected to us over time? Why should they come back?4 Why should they choose to ask others to share our content?5. Why would they invest their time and express loyalty in their networks?We need good answers to these questions to truly turn social media into a conversation for good. When you think about your audience as an audience of audiences with audiences, not only does your mind spin, but you begin to understand that simply speaking is not enough. And it becomes evident why your Facebook page might be a ghost town. In this world of audiences within audiences, you won’t get past the first group – TPFKATA – unless you are connecting based on something truly worth sharing.last_img read more