CEU halts Flying V’s perfect run, forces Game 3 Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES “It had a great effect on the morale of the team that’s why we wanted to move them out of Metro Manila for a change,” said Rueda in Filipino.The Philippines could only win a silver and a bronze two years ago in Singapore.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingBut this time the men’s team is shooting for two golds with the bulk of expectations on the shoulders of Emmanuel Escote, Rheyjey Ortouste, and Jason Huerte who won silver in team event in 2015.Also in the field are last SEA Games’ bronze winners like John Jeffrey Morcillos, Regie Reznan Pabriga, Rhemwil Catana, John-John Bobier, Ronsited Gabayeron, Alvin Pangan, Joeart Jumawan, John Carlo Lee and Mark Joseph Gonzales. Trending Articles PLAY LIST 00:50Trending Articles02:49World-class track facilities installed at NCC for SEA Games03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games00:36Manny Pacquiao part of 2019 SEA Games opening ceremony Celebrity chef Gary Rhodes dies at 59 with wife by his side Don’t miss out on the latest news and information. Robredo should’ve resigned as drug czar after lack of trust issue – Panelo NATO’s aging eye in the sky to get a last overhaul Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Trump signs bills in support of Hong Kong protesters Lacson: SEA Games fund put in foundation like ‘Napoles case’ Pagasa: Storm intensifies as it nears PAR FILE — Rheyjey Ortouste, Mark Gonzales and Jason Huerte celebrate their first international gold with Karen Tanchanco-Caballero (front row, left), president of the Philippine Amateur Sepak Takraw Association and vice president of the Asian Sepak Takraw Federation. —NONGLUCK MATVANGSAENG TITI TUKKUALA LUMPUR—The Philippines’ sepak takraw men’s team is shooting for two golds when competition starts Wednesday at Titiwangs A-indoor stadium here.The coaching staff, including Romulo Rueda, said the 17-member men’s and women’s teams are in high spirits after undergoing a two-month training camp in Iloilo City.ADVERTISEMENT The women’s team, which is hoping for at least a bronze finish, is composed of Kristel Carloman, Lhaina Lhiell Mangubat, Mary Ann Lopez, Rizzalyn Amolacion and Jean Marie Sucalit.Sports Related Videospowered by AdSparcRead Next View comments MOST READ
SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting US judge bars Trump’s health insurance rule for immigrants “I believe she’s a good seed that would grow into a tree that people will enjoy and people will sit under to enjoy the shade and if you produce fruits, the people will enjoy the fruits of that tree.”Sports Related Videospowered by AdSparcRead Next Grace Poe files bill to protect govt teachers from malicious accusations Photo by Tristan Tamayo/INQUIRER.netMANILA, Philippines—University of the Philippines seemed to have found its next star hitter when Nicole Magsarile produced moments of brilliance during the offseason.Magsarile was a former member of the Philippine U-17 team during her high school days with National University and immediately showed her talents with the Lady Maroons in both the Philippine Super Liga Collegiate Grand Slam and Premier Volleyball League Collegiate Conference.ADVERTISEMENT Godfrey Okumu: PVL, PSL titles give UP boost ahead of UAAP Season 81 Magsarile scored a total of 48 points for the Lady Maroons in the PVL Collegiate Conference playing behind established outside spikers Isa Molde and Diana Carlos but she wasn’t fielded in the title game against Far Eastern University.Okumu said that Magsarile still has a lot to work on before she can eventually call herself a Lady Maroon.“People say she’s playing well but to me as a coach I’m thinking she’s just doing 50 percent and she has room to improve especially when it comes to net defense,” said Okumu.Magsarile does have a lot to overcome before she can crack the lineup since she plays the same position as Molde and Carlos, and Okumu said he wants to develop the former Lady Bullpup as an opposite spiker for Season 82.“I want her to play left and right, she can play outside perfectly well so we’re trying to play her as the opposite and also help her spike from the back because she has a good jump so this is how I’m trying to draw her as a player,” said Okumu.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Don’t miss out on the latest news and information. Oil plant explodes in Pampanga town ‘We are too hospitable,’ says Sotto amid SEA Games woes ‘We are too hospitable,’ says Sotto amid SEA Games woes Come the UAAP Season 81 women’s volleyball tournament, however, Magsarile will be forced to watch the team as a red shirt.UP head coach Godfrey Okumu decided that Magsarile will sit out the 2019 tournament and instead start her UAAP seniors’ career in 2020.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“Everybody expected her to be in the team but as a coach sometimes you have to make tough decisions that won’t agree with many people but these are decisions that have to be made to create the balance,” said Okumu Monday at University of the Philippines College of Human Kinetics.“Just like the waves in the sea, you won’t find the waves in the same level so sometimes you have to create balance and I hope, and believe, that come next season she’d be one of the best players in the UAAP.” Oil plant explodes in Pampanga town LATEST STORIES MOST READ View comments
New Delhi, Feb 18 (PTI) Senior India off-spinner Harbhajan Singh today said he is seeking legal advise on the way ahead after BCCI Ombudsman Justice (Retd) AP Shah observed that the bowler should dissociate himself from sports apparel company Bhajji Sports, which supplies kits to domestic teams. Shah had investigated the Conflict of Interest issues raised by activist Neeraj Gundey, who had filed a number of such complaints with the Office of Ombudsman. “I have received an e-mail communication from the Board. All I can say at this moment is that I am discussing the issue with my legal advisor. I will act according to his advice,” Harbhajan told PTI today. The company Bhajji Sports is owned by Mrs Avtar Kaur, who is the cricketers mother. When a senior BCCI official was asked, he said that if Harbhajan is not the owner, anyone else can run the company, he said: “As long as Harbhajans name does not feature among the owners of the company in any of the deeds, he will not be under the Conflict of Interest purview.” According to Justice (Retd) Shahs observation: “The Ombudsman recommends that all concerned individuals (cricketers, selectors, coaches, and administrators) should be required to make standard disclosures about their affiliations in the context of the conflict of interest rules (which may pertain, for example, to cricket coaching/training academies, sports management companies, sports apparel manufacturers, etc). “If the disclosures reveal that an individual does have such an association, they may be asked to either terminate their association with such companies/academies, or asked to resign from their position as cricketer/selector/coach/administrator, as covered by the conflict of interest rules.” However, there was a big sigh of relief for former India captain Sourav Ganguly after Shah declared that the former batsmans association as part-owner of Atletico de Kolkata doesnt fall into Conflict of interest purview after the owners bought the Pune IPL team. “The Ombudsman is of the view that no case of conflict of interest has been established or made out against Mr Ganguly, and therefore, the matter is accordingly disposed of,” Justice Shah says in his order yesterday. Ganguly, in his reply, had made it clear that he had no commercial links with the new IPL franchise Rising Pune Supergiants even though he had a negligible share in Atletico de Kolkata. PTI KHS PM PMadvertisement
Lewis Hamilton has had more success in Shanghai than any other Formula One driver, which makes Sunday’s Chinese Grand Prix the ideal location for the triple world champion to end Mercedes team mate Nico Rosberg’s winning streak.While Rosberg has started the season with a perfect 50 points from two races, and a run of five successive victories dating back to last November, Hamilton is ready to turn the tables.The Briton has won four times in Shanghai and is on for three in a row after last season becoming the only driver to win the race in successive years.”Its not been a smooth start to the season for me, so to be in the championship position Im in right now is actually pretty positive,” said Hamilton, who lies second in the standings after a second and a third place.”Now we go to China for the next battle. It’s a track thats been good to me over the years… so hopefully this race can be the turning point.”Hamilton has not won since he took his third world championship in Austin, Texas, last October but the 31-year-old has started both races this season on pole position.The decision to abandon a failed new live elimination qualifying format and revert to the 2015 version from Shanghai onwards is unlikely to make much difference to Mercedes’ domination of the Saturday session.While Hamilton is still the bookmakers’ favourite, Rosberg has reasons of his own to be confident.FIRST WINHis first Formula One victory came in Shanghai in 2012 and he stands on the cusp of history with only three other drivers ever putting together a run of six or more wins in a row — two of them also Germans.advertisementSebastian Vettel managed nine with Red Bull in 2013 and Michael Schumacher seven with Ferrari in 2004. The other was Italian Alberto Ascari in the 1950s.Mercedes have won the last eight races but Hamilton, 17 points behind Rosberg, is not the only threat to the championship leader.Rivals Ferrari have yet to show their true pace, and might have won earlier without mishap, but Vettel and Kimi Raikkonen can count on plenty of local support in a country where red is a lucky colour.In Bahrain Vettel did not even start, his Ferrari engine coughing out plumes of smoke on the formation lap, but there will have been plenty of work back at the factory since then.”We are pushing very hard and we know that we can still improve,?? Vettel said after Bahrain.Ferrari’s most recent winner was Fernando Alonso, in 2013.Now at McLaren, the Spaniard’s participation depends on him passing a medical on Thursday after being forced to sit out the race in Bahrain on doctors orders following his horrific accident in Australia.”While I hope Ill be back in the cockpit on Friday (for practice), until I get the all-clear from the doctors to race, whenever that may be, we cannot assume anything,” Alonso said on Tuesday.Belgian reserve Stoffel Vandoorne, who scored a point on his debut in Bahrain, remains on stand-by.
Katra, Apr 19 (PTI) Jammu and Kashmir Chief Minister Mehbooba Mufti today said providing a sense of security to youth in the state was one of her “prime responsibilities” and pitched for immediate steps to end the “vortex of violence permanently”.”We had witnessed several tragic incidents in the past, like in Baljarala in Rajouri, Chittisinghpora in Anantnag and more recently in Handwara where innocent people have been caught in the vortex of violence. We need to take immediate steps to bring an end to this permanently,” she said.Mehbooba was addressing a public rally after Prime Minister Narendra Modi inaugurated Shri Mata Vaishno Devi Narayana Super-Speciality Hospital and Sports Complex, here today.Sharing the dais with the Prime Minister for the first time after becoming the Chief Minister, the PDP leader said the Centre and the state government will have to join hands to win the hearts and minds of the people, especially the youth.”I have great hope and expectations from my partys alliance with BJP,” she said.The Chief Minister said “once we are able to build trust among the youth, they will flourish and contribute to the growth of the country.”Citing violence in Pakistan and Syria, Mehbooba said quick lessons need to be learnt from the trail of death and destruction left behind by ethnic and sectarian violence.”The instability in these countries is in sharp contrast to the strengthening of democratic institutions in India. Despite being homogeneous societies, these countries have been unable to stem the rot, forcing people, like in case of Syria, to seek refuge out of their homelands,” she said.advertisementPraising India for its global rise as a “knowledge society”, the Chief Minister sought “liberal financial assistance from the Centre in higher education segment to create enough employment opportunities to absorb our talented human resource.” PTI AB SRY PAL SRY
Bengaluru, Nov 29 (PTI) Tennis doubles player Rohan Bopanna today said that wheelchair tennis was already a big sport in the world, which is reflected in top players like Roger Federer and Novak Djokovic sharing the same locker-rooms with top wheelchair players. “Roger Federer, Djokovic and top wheelchair players – all of them share the same locker-rooms. There is no difference between wheelchair tennis players and the straight players,” he said. “Thats where it shows, how big the sport already is, and million and millions of people are already watching it and supporting it,” he added. Bopanna said holding the All India Tennis Association ranking wheelchair tennis tournament shows interest in this sport. “Holding the wheelchair tennis tournament is a fantastic initiative and big step, which shows the interest people have in it,” he said. Asked what sort of support he would give to promote wheelchair tennis, Bopanna said he would share details of wheelchair tournaments held in different parts of the world. “I am always with them, no matter what support they need. As I am travelling a lot, it will be easier for me to share the details which will be of great help for improving the sport in India,” he said. Earlier, Bopanna announced Indias first AITA ranking Wheelchair Tennis Tournament – tabebuia – which will be played from December 2 to 4 at Karnataka State Lawn Tennis Association. The cash prize is Rs 2.5 lakh and the organisers have raised Rs 14 lakh from various sources including the corporate and individual donors, Sunil Jain, Founder Trustee of Astha, a part of Wheelchair Tennis, said. As many as 40 wheelchair tennis players will participate in the tournament, he said. Jain said the organisers would love to hold an International Tennis Federation tournament with the cooperation of AITA and KSLTA. PTI BDN PDS PDSadvertisement
On July 26, the apex court had said that just because the bull-taming sport of jallikattu was a centuries-old tradition, it could not be justified.It had said if the parties were able to convince the court that its earlier judgement was wrong, it might refer the matter to a larger bench.The Supreme Court had on January 21 refused to re-examine its 2014 judgement banning use of bulls for jallikattu events or bullock-cart races across the country.The apex court had earlier stayed January 8 notification. PTI MNL SJK RKS SC MVV
OnePlus 5 is coming soon. Although we aren’t quite sure when the Chinese smartphone maker might launch the flagship phone, but there is no doubt that the day is to come very soon. OnePlus in its recently released teaser confirmed that OnePlus 5 is launching this summer. However, didn’t reveal the date as such. Rumours about the upcoming OnePlus 5 have been making rounds on the web for quite a while now. Adding on to the rumour mill, a new leak which is reportedly shared on Reddit reveals that OnePlus 5 will be coming with a 16-megapixel front and back camera.Also Read: OnePlus 5 ahead of launch: 8GB RAM, dual camera and everything else rumoured so farOnePlus 5 is tipped to be the ultimate smartphone by the company and to make it a success OnePlus is putting in a lot of effort and just concentrating on the making of the device. According to the latest report surfacing the web, OnePlus 5 camera details leak. It suggests that the flagship phone is expected to come with a 16-megapixel camera on both front and rear, which is further, coupled with a Sony IMX398 sensor and 1.12-micron pixels. This was first reported by Android Headlines.Furthermore, the report also suggests that the upcoming OnePlus 5 will apparently use the same camera setup as that of the Oppo R9s. Well, that being said, this is probably not the first time that OnePlus 5 camera details have been leaked. However, these are all rumours, until OnePlus itself confirm them all. Amidst all the rumours and leaks, one this that India Today Tech had already confirmed earlier and can still do is the coming of dual cameras for the OnePlus 5.advertisementOnePlus 5 on Tuesday was spotted on AnTuTu listing, which also revealed a lot about the uupcoming flagship phone. OnePlus 5 is expected to come with a model number — A5000, 6GB RAM, 64GB and internal storage and run Android 7.1.1 out of the box. Further, the AnTuTu listing highlight on the previously leaked rumours.Also Read: OnePlus CEO teases OnePlus 5 with a photo, what all it revealsIn China though, it will possibly use Hydrogen operating system. This is also certain because the OnePlus 3T and the OnePlus 3 already run on Android Nougat based Oxygen OS.OnePlus 5 launching this summer is expected to be powered by Qualcomm’s latest processor – Snapdragon 835 SoC paired with Adreno 540GPU. The report also shows that the upcoming OnePlus 5 may sport a display with 1080×1920 pixels resolution. Other rumours suggest that the OnePlus 5 could come with a 5.5-inch display, and RAM-wise the smartphone is expected to come in two variants – 6GB and 8GB RAM. OnePlus 5 will see two storage variants as well – 64GB and 128GB. This is similar to how the OnePlus 3T was launched.Furthermore, OnePlus 5 will come with 3400mAh battery set-up like the OnePlus 3T. But, the difference will be the upcoming smartphone will come with fast charging ability, which will charge OnePlus 5 almost 25 per cent faster than the OnePlus 3T.Well, for now, let’s wait for the summer when OnePlus will finally unveil the OnePlus 5.
India cantered to a nine-wicket win over Bangladesh in a lopsided second semi-final of the ICC Champions Trophy at the Edgbaston Stadium here on Thursday, setting up a clash with arch-rivals Pakistan in the final.Chasing 265 to win after electing to field first, the defending champions did not flinch for one moment as Rohit Sharma scored his 11th career ton (123 not out) and captain Virat Kohli notched up his 42nd fifty (96 not out) to stitch up an unbeaten 178-run partnership for the second wicket. India won the match with 59 balls to spare.While Sharma’s innings was laced with 15 fours and one six, Kohli smashed 13 boundaries.Kohli, in the process, became the fastest to reach 8,000 runs in ODIs in just 175 innings.This is how twitter reacted to India’s authoritative victory over Bangladesh:So proud. Congratulations team India. Great performance by @imVkohli, @ImRo45 & @SDhawan25! My best wishes for the finals against Pakistan.- sachin tendulkar (@sachin_rt) June 15, 2017Well tried Pote. Great effort to reach semis.Ghar ki hi baat hai.Father’s Day par Bete ke saath final hai. Mazaak ko serious mat liyo bete.- Virender Sehwag (@virendersehwag) June 15, 2017#CT2017 #IndvBan @BCCI awwww…simply a blue avalanche crushing the tigers from Bangla! Masterclass by Rohit & Virat! Congrats ???#cruised- Danny Morrison (@SteelyDan66) June 15, 2017What a DOMINANT performance!??Simply PHENOMENAL!?????Brilliant match, boys!?????One step away from glory! COME ON INDIA! ????????????????????#INDvBAN- Ranveer Singh (@RanveerOfficial) June 15, 2017So 10 years after the T20 World Cup , it’s going to be an India – Pakistan final in an ICC event . Come on India !!!#CT17advertisement- Mohammad Kaif (@MohammadKaif) June 15, 2017Well played India, Now time for the biggest game in cricket. Stay calm and focused team Pakistan. And yes #AikJeetAur ????- Shahid Afridi (@SAfridiOfficial) June 15, 2017Well played Rohit Sharma, all class ! #100 #CT17 https://t.co/Ek6e9Td9Zs- Shane Warne (@ShaneWarne) June 15, 2017Fantastic win!! One step away from the trophy! Great going Team India #INDvBAN- cheteshwar pujara (@cheteshwar1) June 15, 2017Well done Shikhar, Rohit & Virat…but it’s more the bowlers who made the match winning contribution.?????????#CT17- Sanjay Manjrekar (@sanjaymanjrekar) June 15, 2017What a Chase!!The strength of a team truly relies on its members. Congratulations Team India on the fantastic performance.#INDvBAN- Amarinder Singh Raja (@RajaBrar_INC) June 15, 2017
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Blogging Originally published Sep 22, 2014 2:00:00 PM, updated February 01 2017 “She’s going to the dark side.”That’s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious.I made the jump myself a few months back, and I laughed along when I was on the receiving end of the inevitable comment. I knew it was good-natured, but I still couldn’t help but wonder … are they right? Did I just sell out? Is my future that of a harried writer puppet, penning thinly veiled ads for a money-hungry corporation?Thankfully, my worries were quickly quelled once I started at HubSpot. Rather than having to make a huge adjustment, I felt comfortable in my new role almost immediately. And instead of being mandated to write ad copy posing as real content, I was just writing … real content.This led to an anticlimactic conclusion. Being a journalist vs. being a blogger? Not all that different. Writing, researching, editing, interviewing, networking — yup, all skills turned out to be 100% transferable. Having now stood on both ends, the “dark” side is pretty much the same as the light one.But while there are far many more similarities between the two job titles, there are still a few, notable differences. Here are the four discrepancies I’ve noticed most.1) Journalism is to uncovering as blogging is to helping.Investigative journalists often seek to publish stories that dig up the dirt on the commonplace, exposing the unknown nitty gritty. Their primary objective is uncovering the truth — an indisputably idealistic pursuit. While good bloggers should also be concerned with the truth, uncovering things isn’t necessary their driving motive. Instead, it’s being helpful. What blog posts lack in exclusivity or depth compared to the average journalistic article, they make up for in practicality. In general, blogs are about helping people do something better; and therefore, it behooves posts to be more focused and explanatory than broad and exploratory.2) Journalism is a three-speed bike; blogging is a ten-speed.At least in my former journalist position, the pace was fairly predictable. I covered news stories from time to time, which required a quick turnaround — but mostly, I was in the slow-but-steady game. This cadence was mainly due to the fact that I’d have to get multiple specific sources to speak for each story. Hunting for just the right people to talk ate up a lot of my time, but it was always worth it when I published a fully fleshed-out story.In my (albeit brief) blogging career thus far, I’ve written some reporter-style articles that harken back to my journalism days, and these naturally take some time to piece together. But this isn’t the only style of article I write — I also produce data briefs, infographic posts, quick tips, and complied lists, among many others.This makes the pace of blogging a lot more varied. Besides simply “faster” or “slower,” the speed spectrum has expanded to include “one hour turnaround,” “lightning-quick,” “by the end of the year,” and “whenever it’s ready.” I constantly have a wide range of fast, medium, and slow pieces on my plate, which makes each day less predictable (in an exciting way!). 3) Bloggers highlight experts’ opinions and perspectives so readers can learn from them.When I was a journalist, I was constantly advised to interview regular people in addition to, or sometimes even instead of, industry experts. Why? Because journalism is concerned with describing how things really are instead of how they should or will be. Industry experts know much more about a given subject than the average person, which skews their perception of what’s “normal.” Talking to a conference attendee rather than a speaker can provide a journalist with a gut check about the gap between things as they are and things as they could be.But because blogging is more focused on helping people learn, talking with industry experts and thought leaders is often better than interviewing the average Joe. The reason is simple: Readers want to learn from and be more like those experts. Thought leaders shape industry trends and marshal in new processes, and the rest of us want to hop on the train. By including expert opinions in blog posts, readers gain tips for how to elevate their practices and get a glimpse into what they could be doing differently or better.4) The writer’s point of view doesn’t have to disappear in a blog.This was probably the biggest shift for me — getting comfortable with writing “I” or “me” in a post. Journalists strive to be as impartial as possible. A good journalistic article should give no hint of the author’s opinion on the subject, and it’s usually totally devoid of personal information, editorials aside. It’s important that the truth the journalist is putting forth in his or her writing isn’t clouded by any personal judgment or bias. Otherwise, how could their readers trust them?However, since blogging isn’t usually trying to expose something, it’s much more acceptable for the writer to insert his or her point of view in the piece. Some might argue that a personal touch is even preferable in a blog post. Helping — the primary objective of a blog post — is inherently more personal than uncovering. So, why not chime in and let your readers know how you feel? It’s certainly a little scary for journalists-turned-bloggers at first (it certainly was for me), but it gets to be second nature in no time.From my perspective, the perceived canyon between journalism and blogging is really more like a three-foot gap you can hop across. If the lines between journalism and blogging are blurring, I think it’s with good reason.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As modern online marketers who are totally in tune with everything that happens on the world wide web, we should — undoubtedly — be able to teach others how all of this “internet” stuff works.The issue, of course, is that many of us can’t explain it … at least not accurately, or succinctly, or eloquently. And considering we rely on the internet so freakin’ much, I figured it was time we nail this one down.As it turns out, explaining how the internet works in a way that even the most internet-agnostic person can understand is easier said than done. As Google’s executive chairman, Eric Schmidt, once observed: “The internet is the first thing that humanity has built that humanity doesn’t understand.”Learn how to run more impactful, measurable marketing campaigns.Challenge accepted, Schmidtty. My new goal in life, starting with this article, is to help humanity understand the internet. Let’s get started, shall we?In the Beginning …There was Al Gore, chief architect supreme of the internet.Just kidding, that story is merely an internet myth (based on a clumsily stated/poorly interpreted quote).In reality, lots of folks contributed to the invention of the internet over a span of several decades. From Nikola Tesla describing a “World Wireless System” at the turn of the century, to researchers coming up with plans for searchable media databases in the ’30s and ’40s, there have been many stepping stones along the way to the modern internet.What really got the ball rolling, however, was the Cold War. Out of fear that the Soviets could destroy America’s telephone system (thereby rendering long-distance communication impossible), the Advanced Research Projects Agency (ARPA) began looking for alternatives.M.I.T. scientist J.C.R. Licklider came up with a solution in 1962: an “intergalactic computer network” that would allow for communication on a global scale. What Licklider described would eventually become the modern internet. However, in order to make it happen, scientists would first need to come up with a new technology: packet switching.Packet Switching: Technology That Makes the Internet PossibleDeveloped in the mid-’60s, packet-switching technology brought communication into the digital age.At the time, traditional communication networks — like the nation’s telephone system — relied on analog, circuit-switching technology. (If you use a landline phone, you still rely on this technology, by the way.) With a circuit-switching system, a dedicated line allows for transmission of data from one point to another. It’s a continuous connection, and data is always received in the order in which it’s sent.In comparison, with packet-switching technology, data is first divided up into smaller chunks called “packets.” In addition to carrying data, each packet contains destination information, so it knows where it’s going. This means that packets can be transmitted individually, follow different routes (there’s no dedicated line), but ultimately arrive at the proper destination. Once there, all of the packets can be recompiled to form the original data-set or message — regardless of the order in which those packets arrive.Ugh.That’s a simplified explanation, and it’s still a bit confusing. Let’s try this again …Circuit switching is like a train riding along train tracks, whereas packet switching is like cars driving on the highway.A train carries its train cars (the data) in a set order, and rides along a track (the dedicated line) that takes it from point A to point B. Other trains can’t use that track at the same time as the first train because, ya know, they’d crash. That’s circuit switching.Now, onto to packet switching, i.e. cars on the highway. Multiple cars (the data packets) can drive on the same highway (the line or channel) at the same time. There’s no set order, and cars can change lanes at any time. Ultimately, all of those cars can get from point A to B, albeit at slightly different times.This train/car comparison makes the benefits and drawbacks of circuit switching and packet switching easier to grasp, too.For example, with a train (circuit-switching system), you don’t have to worry about traffic: There’s a dedicated track, so no other trains will be clogging up your journey.The downside, of course, is that if anything happens to that dedicated track — even to a small portion it — you’re in deep doo-doo. You have one track: If it breaks, your journey is over.With cars (packet-switching system), travel is more efficient in the sense that one highway can accommodate multiple travelers. What’s more, if one lane of the highway happens to close, that doesn’t mean your journey is over: you can simply move to another lane. The downside here is traffic. If too many cars (data packets) get on the same highway (channel), those cars will move more slowly, and may eventually stop. Ever wonder why your internet can be slow, but a land-line phone always delivers data (voice data, that is) in real-time? You can think of the former as cars stuck in traffic on the highway, while the latter is a train rumbling down an empty track.You Down With TCP/IP?Unfortunately, packet-switching technology alone can’t explain how the entire internet works.To help you better understand what’s missing, let’s check back in with our friends at ARPA …By the early 1970s, ARPA’s packet-switching computer network (the imaginatively named “ARPAnet”) was growing and connecting with other packet-switching computer networks around the world.There was only one problem: Computers operating on all of these disparate computer networks couldn’t communicate directly with one another. There wasn’t a single, worldwide internet. Instead, there were a bunch of mini-internets.To solve this problem, computer scientists developed the Transmission Control Protocol (TCP) and the Internet Protocol (IP).TCP is responsible for dividing data into packets at one end of a transmission and reassembling those packets at the other end.IP, in comparison, is responsible for the formatting and addressing of the data packets being sent. That’s why each host computer on the internet needs an IP address: a unique, numerical label that distinguishes one host from another. Without IP addresses, data packets wouldn’t be able to get to their proper destinations.When implemented together, TCP/IP is the communication language of the internet, and it was the key to making the internet a truly worldwide network.Modern TCP/IP networks use four distinct layers in order to transmit data, and that data always moves from one layer to the next.First, there’s the application layer, which is responsible for interfacing with computer applications such as web browsers and email clients. And finally, in the network layer, you’re putting the letter in the mail so postal workers can deliver it.Welcome to the World Wide WebThe TCP/IP breakthrough in the ’70s meant that scientists in the ’80s got to have a ton of fun sending data to each other across a truly global network. However, there was still a big piece missing from the modern internet we know and love today: the World Wide Web.While we often use the terms “internet” and “web” interchangeably, the reality is that the latter is a subset of the former: the web is a collection of all of the public websites on the internet.Up until the ’90s, there were no websites, and no World Wide Web to collect them. That all changed with software engineer Tim Berners-Lee, who first proposed the concept of a World Wide Web in 1989. By the end of 1990, he had successfully launched the first web page.Berners-Lee was on a mission to create a more useful internet — an internet that wasn’t simply a network for sending and receiving data, but a “web” of data that anyone on the internet could retrieve. In order to accomplish this, he needed to develop three essential pieces of technology, which are:HyperText Markup Language (HTML): This is the standard protocol for publishing content on the web. It’s used to format text and multimedia documents as well as link between documents.Uniform Resource Identifier (URI): Just like every computer on the internet gets a unique identifier in the form of an IP address, every resource on the World Wide Web gets a unique identifier in the form of a URI. The most common type of URI is the Uniform Resource Locator, or URL (also known as a “web address”). HyperText Transfer Protocol (HTTP): HTTP is responsible for requesting and transmitting web pages. When you enter a URL into a web browser, you’re actually initiating a HTTP command to go find and retrieve the web page specified by that URL. In relation to a TCP/IP network, HTTP is part of the application layer, as specific applications — namely, web browsers and web servers — use HTTP to communicate with one another.So there you have it, the key ingredients of the World Wide Web.Of course, with the advent of search engines, entering in exact URLs in order to retrieve web pages has become unnecessary: We can now simply instruct the search engines to crawl the web (or more accurately, an indexed version of the web) in order to find what we’re looking for.To sum this all up with an an easy-to-understand simile: The World Wide Web is like a giant library … that is staffed by friendly robots.The library is loaded with books (web pages) that all follow a unified format (HTML). Every book has a cover, a binding, pages, and so on.If you know the call number (URI) of the book in the library’s cataloging system, you can simply give that number to a friendly robot (HTTP) who can then retrieve the book for you.If you don’t know the call number, you can search through the library’s index (like a search engine) using the information you do know, such as title, author, or year published. Once you’ve identified the book you’re looking for, you can then hand the call number off to the friendly robot for retrieval (i.e. click on the search result link and initiate an HTTP command).Internet = UnderstoodAlright, folks. We’ve successfully covered the basics of packet switching, TCP/IP, and the World Wide Web, which means you now completely understand how the internet works.OK, definitely not true. But at least (I’m hoping) you have a slightly better understanding of it.The reality, of course, is that the internet is a technological beast, and I am but a mere marketer. So, if you want to dive deeper into how all of this stuff works, let Google be your guide and get searchin’!If, on the other hand, you’re looking for information about marketing your business on the internet, we’ve got you covered. Check out our recently updated resource, The Essential Step-By-Step Guide to Internet Marketing. Third, we have the internet layer, where the Internet Protocol (IP) assigns address information and determines the route the data will take. In the internet layer, you’re writing the address of the recipient on the envelope, as well as your return address. Originally published Oct 20, 2014 8:00:00 AM, updated July 28 2017 In the transport layer, you’re packaging that letter in an envelope. Topics: Finally, we have the network layer, wherein physical hardware actually carries the data via wire, fiber, radio etc.When we send data across the internet, that data goes through each of these four layers in sequence, starting with the application layer. On the receiving end, however, the sequence is reversed. The data you send arrives via the network layer, it then goes through the internet layer to confirm it’s in the right place, the transport layer reassembles all of the data packets, and — finally — it reaches the application layer, and a recipient is able to view the data in an application.In diagram form, someone sending a message across the internet would look like this:Now, to ensure we’re all on the same page here, let me make this quick simile: Sending data across a TCP/IP network is like sending a letter through the mail via the postal service.In the application layer, you’re writing the actual letter that you’re going to send. Website Design Second, there’s the transport layer. This layer is where the Transmission Control Protocol (TCP) goes to work dividing data into packets (and, on the receiving end, it reassembles that data).
MSI has unveiled its latest generation of gaming laptops for 2019. The new gaming laptops have been launched in India, with prices starting from Rs 77,990 and going all the way up to Rs 3,99,990. The updates to the new series mostly come in the form of the latest 9th generation Intel Core processors. The series also gets the updated Nvidia RTX and GTX series graphics cards. There are six different variants of MSI gaming laptops distributed across multiple price ranges.The first in line is the GT Titan series which is MSI’s luxury gaming lineup. The laptops come with the 9th Generation Intel Core i9 overclockable processor and Nvidia’s powerful graphics card. The GT series applies exclusive Cooler Boost Titan, dual fans and 11 pipes, all of which are able to reduce operating temperature. The laptops also come with a 4K UHD display.The GS Stealth series features up to GeForce RTX 2080 Max-Q card while the entry-level models come with the new GTX 16 series cards. The latest GS65 also comes with a 240Hz display to maximise gaming frame rates.The GE series is known for its impressive aesthetic design. This series comes with 17.3 and 15.6-inch 144 Hz displays, 9th Gen Intel Core i7 processors and latest NVIDIA graphics. In addition, the GE75 is MSI very first model with Wi-Fi 6 capability.The GP series is the affordable series with new cosmological warship style design. The GP75 Leopard sports a per-key RGB keyboard by SteelSeries. It also comes with the latest 9th Generation Intel Core processors and up to RTX 2060 Nvidia graphics card. It also comes with 17.3-inch full HD+ display.advertisementThe GL series makes gaming even more accessible with a wide range of configuration from RTX series to GTX 16 series. The series is now also available in per-key RGB keyboard options. You can spec it up to RTX 2060 GPU or the GTX 1660Ti GPU. The display remains standard at 15.6-inches with full HD resolution.The GF Thin comes with a unique aluminium alloy with hair-brushed texture. The new laptops come with up to 9th Gen Intel Core i7 processors and up to GTX 1650 GPU with 4GB VRAM.The MSI laptops have already been available on sale from April 23 and will be soon available on Flipkart and Amazon for purchase.ALSO READ | Asus ROG Zephyrus S GX701 review: A great looking gaming laptop with excessive power and high price
Originally published Sep 3, 2015 12:00:00 PM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The smartest leaders in today’s workforce want to develop and maintain company cultures that attract and retain employees who are happy at work.Being happy at work isn’t just good for the employees. It’s good for the company, too. After all, a study of 250,000 people found that happy employees tend to be healthier, more productive, have more energy, and maintain better relationships — with you, with their customers, and with each other.But cultivating a workplace of happy employees is easier said than done. You can’t just slip in a flexible vacation policy and expect that to suddenly make your employees happy.Actually, studies show that the three things that make people happiest at work are autonomy, purpose, and mastery. That means allowing employees to manage their own time and projects, ensuring they feel the positive impact they’re making on others with their work, and investing in their continuous professional development. Check out the infographic below from Lynda.com to learn more about what makes employees happy at work. Happiness at Work
Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation.Using a marketing automation tool to set up workflows can give your membership conversion efforts an exponential lift. Automation lets your team set up winning workflows that work around the clock nurturing leads and retaining members, while your team gets to enjoy their weekends.What Marketing Automation Really IsThe biggest myth about marketing automation is that you can set up a couple workflows and conversions come rolling in. It’s more complicated than that. There are some pre-conditions for success, including a healthy-sized database with a steady stream of leads coming in, and good processes in place that already convert leads into new members.The challenge that marketing automation meets is optimizing your traffic and lead flow – following up and nurturing all those leads human hands can’t get to in an effective way so you achieve higher membership conversion rates from the same pool of leads.Automated workflows let you customize nurturing on a more granular basis. Without it, your team members having to find relevant content for a specific lead, remember to send it out and follow up. Or, they have to send email blasts that don’t address the interests and concerns of individual leads. The workflows can send customized, relevant email for every lead or member that meets predefined criteria.Some Sample WorkflowsLet’s look at some sample workflows for three common scenarios.New prospects: A visitor has just provided you their email address and is now in your database. They shared their email address to access your interactive annual report. You’ve set up workflows to trigger different email series based on which section of the report they spend most of their time reading. The general series in these workflows are the same, but the content and links are customized based on which section of the report was most interesting to each one. You want to further entrench their interest in your association. A potential workflow could be:Immediate thank-you email with link to a report or video that goes in-depth on one of the section’s issues.A week later – send an email with another link to a different piece of relevant content.If they’ve clicked through either of these links, send an email inviting them to sign up for your newsletter the following week.If they haven’t clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Longtime prospect who hasn’t yet joined: Here may be your goldmine of new members. The first thing you can do with marketing automation is “score” these prospects based on all the digital information you’ve been able to collect about them and how they’ve interacted with your association online. This way, you can separate out the prospects who are the hot leads you don’t want to ignore any longer.Assess what issues and content formats they’ve engaged with and which they tend to ignore. These are criteria you can use to segment your hot leads into workflow lists. Let’s say you identify a subset of hot leads who’ve attend live events (either a webinar or an in-person gathering) in the past three months. An automated workflow for them might be:An email with a brief survey asking for feedback on the event.People who respond will get an immediate thank-you email with a link to an upcoming event or calendar.People who don’t respond may get a second email asking for feedback a week later.A few days later (either after the thank you-email or the second survey request email), they’ll get an email sharing some news or content directly related to the topic of the event they attended.Those who responded to the survey and clicked on the content link will then get an email inviting them to join the association a week later.Those who don’t yet meet these criteria get redirected to a new lead nurturing workflow based on other indicators from their digital behavior.Lapsed members: You want them back! Let them know. Let’s look at a potential workflow for those whose memberships in the past three months lapsed. You start with the assumption that it’s just slipped their mind.First email is a direct CTA to renew with some “hey, don’t miss out, you may have forgotten to renew” copy.For those who don’t renew off that email, a second email goes out a week later sharing some information about a program in which they participated or service they benefited from while a member with another renew CTA.A reminder email with new, relevant content, and another renew CTA can go out 10 days later.For people who still haven’t renewed, send a short survey email asking their reasons why. Include a renewal link and CTA in case “they just haven’t gotten to it yet.”For those who don’t renew, you may decide to follow up with a few directly based on what they said in the survey, as well as a couple who didn’t respond to the survey at all. The others can get redirected to other nurture workflows.More Automation – More MetricsOne of the other great benefits of marketing automation (you know, besides the 24/7 marketing operation you’re now running) is your pool of data about what works and what doesn’t will pop out at you after awhile!Before you start with automated workflow, identify benchmarks for how your emails perform, membership conversion numbers, and other metrics. With the volume of emails you’ll be sending out, you’ll have enough results that you should see a higher level of engagement and conversion metrics than the starting baseline.There are also some new, automation-related metrics you should start tracking, such as which trigger criteria are more effective than others at eliciting conversions.Did you include mobile content access in the criteria, but didn’t hit engagement goals? Perhaps mobile access was just the starting point. Review past behavior. See if mobile-only access versus a mix of device access have different conversion rates? Maybe conversion rates on this workflow are awesome only for people who access content on mobile. It’s the lack of engagement by the mixed device folks that lowered the overall conversion rate. Now you can tweak mobile access trigger criteria for mobile content.OK, you can see how this can go on. As with all your inbound digital metric opportunities, clarify which metrics are most valuable to your association’s needs. They should keep you driving towards optimizing the database and improving the lead-to-membership conversion rate. Don’t forget to share this post! Topics: Marketing Automation Originally published Jan 12, 2017 7:00:00 AM, updated October 02 2017
Education Marketing Supermodels may have ruled the world in the 1990s, but today it’s the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions.Design and coding academies are rising to meet these opportunities, but there’s a lot of noise swirling around. If you want your academy’s message to shout out and reach your prospective students, you need to be using inbound and content marketing.Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound.You’re Already Flush with ContentFor a lot of marketing teams, creating quality content on a consistent basis is a big challenge. Not so for design and coding academies. Your faculty and students already create amazing content daily. Student projects, faculty lectures, and documented curricula are all content sources ready to be tapped.You can video individual lectures from different courses and post clips online. You’re naturals for developing some of the best visual content out there. Take some screenshots of the design or coding tools you teach students to use and add some eye-popping captions as a mini-tutorial. Share your faculty’s expertise by publishing their work paired with a short back story or interview with that teacher.Getting creative is your jam. Review the wealth of content your community is already creating through the lens of your content strategy to attract new students. You’ll see your opportunities.Improve Your SEO by Repurposing Your ContentThe first step with the inbound methodology is attracting your target audience. This requires an SEO strategy based on relevant keywords and topics. A blog talking about things your personas don’t care about isn’t going to help your academy get found.After you’ve done some SEO research, freshen up blog posts, newsletter articles, and other content you already have. Let’s say your research tells you that prospective students are curious about mobile UX design best practices. Now you can add new a summary, keywords and tags to a lecture video or presentation you’ve posted on this topic that are more relevant. Instead of captioning it “Introductory Lecture on Mobile Design,” you can change it to “Mobile UX Design: Learning Best Practices for Mobile Apps” (or whatever your research indicates).Understanding what your SEO research is telling you will also help you select the most useful and on-point content to repurpose. Your academy does have a wealth of content, but that doesn’t mean you want to throw all of it up to see what sticks. You want to make strategic selections of what content to look for, what to create, and how to optimize it for SEO so you make best use of your resources.Your Content Will Build Your ReputationThe linchpin of finding success with inbound marketing is using your content to build trust with your target personas. Academies and bootcamps don’t have the brand recognition that traditional schools enjoy. The waters are also muddied by the explosion in your direct competition.The number of coding academies grew by nearly 50% in 2016 and is projected to continue growing rapidly. If you want to carve out a spot on the leader board, then you need to boost your brand recognition and make sure your brand connotes credibility and authority.Prospective students won’t trust putting their professional training in your hands if they don’t see you as a go-to source on topics related to coding or design. Use your content to build up their confidence that your academy is at the front edge of your field and has the chops to make them employer-magnets after you graduate them.You can share recent alumni stories that show how easily your graduates transition from students into lucrative careers. Quintupling your salary post-graduation? That’s not a bad haul.Build your reputation as masters of your field by regularly publishing content that addresses its most pressing issues and trends. Publish your academy’s own insights on everything from your field’s fundamentals to controversial issues. The phrase is cliché, but you need to become a thought leader, not just as an academic institution, but within the professions you’re training students to enter.Your prospective students are out there, dying for clear guidance and answers to their most pressing questions. If you can be resource that answers them, you’ll be the academy they choose. Topics: Originally published Jan 31, 2017 7:00:00 AM, updated July 28 2017 Don’t forget to share this post!
You can even copy their script style and video type.The goal here is to get familiar with the most popular companies in your niche to create video that performs just as good if not better than theirs. Once you’ve done this, it’s time to get the video produced.3) Produce it for cheap to minimize risk.Creating compelling video content isn’t cheap. Agencies can cost thousands of dollars to produce a single video for your business. And when it comes to getting conversions, you need specificity.But not when it comes at the risk of bankrupting your budget on a failing video. Minimizing risk is key when introducing a new medium to your landing pages or content marketing plan.You can’t afford to invest thousands of dollars in something that doesn’t work. The goal here is to identify ways to produce it for cheap, allowing you to test the waters before diving in head first.A great place to start is by heading to a freelance service like Fiverr, depending on your needs. If you need an animated-style video short for your landing page, Fiverr is your best bet for getting it done on a budget. This helps to warm up visitors with basic introductory content on your landing page without overwhelming them. If you jump straight into a video without context, you might risk lower conversions.Warm up your visits with a snappy headline and then get into the video content.But that’s not all. Video height and width are big factors in play rates and conversions. According to Wistia, videos with a width of 401 to 600 pixels are going to be best for driving more plays: “Our current homepage conversion rate for signups is around 22%. It wouldn’t be that high without the explainer video.” – Ian Blain, Co-founder and CMO of BuildFireThey use a promo-style video explainer that lasts for 1:15 and sums up the business and value proposition. And they get straight to the point. They keep it short and sweet by explaining how users can benefit from their product.Want to create a video that converts at a high rate? Follow the data. Keep your videos between the 1-2 minute mark for better conversion rates.Optimize your video size and placement.Everything makes a difference when it comes to video content. You can’t slap together a video and assume that conversions will roll in.Even the video size, placement, and dimensions can have a big role in conversion rates.And when it comes to your landing pages, you need to do anything you can to increase conversions. Your business depends on it.Wistia conducted a study where they crawled 95,000 different pages to understand how size impacts conversion rates on landing pages. To start, they divided the typical landing page into seven distinct zones: One to two minutes is shown to be the golden rule of online video content according to this Wistia study. They analyzed 564,710 videos and more than 1.3 billion video views to compile this data.When you look closely at the graph, you can see that there is a sharp drop-off after two minutes in length: Then they tease it even further with specific features and benefits: Don’t forget to share this post! As you can expect, video content got more plays when it was higher in zones, or above the fold: The longer you take to get to the point, the fewer people will stick around. But, if your video strategy needs to be long-form, don’t sweat it.The second sweet spot that Wistia identified was 6-12 minutes: These are common dimensions that are great for producing video that doesn’t dominate your screen or appear too small to click.Optimization is key to getting more plays. If you can get more plays, you have a great shot at getting higher conversion rates. To sum it all up, focus on these elements:Play your video in zones 1-3 on your landing page, ideally above the fold after you’ve provided contextUse a video width of 401-600 pixelsUse a video height of 301-450 pixelsHow to produce a promo video with a limited budget.Now that you know the key elements in a converting video, it’s time to create one on your own with a limited budget.Keeping conversions in mind, you’ve got to create a short and sweet video. Here’s how to produce a promo video with a limited budget that is sure to convert.1) Develop a compelling script.The first step in producing any great promo video for cheap is coming up with your own script. Most marketers will hire a company right out of the gate to develop a video script, but to save money, you can complete this step within your own team.You need a video script that resonates with your audience. Thankfully, you can often come up with a script based on your existing landing page.For example, look at how BuildFire structures their landing page. Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average. Facebook video posts aren’t far behind, either. The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views, doubling the video traffic in less than a year.The savvy brands who have jumped on this trend are already seeing the benefits of early adoption.For example, 3D printer ecommerce brand Robo took advantage of this trend and generated $4.7 million in revenue running video ads on Youtube and Facebook.Video-based content is the present and the future (as we know it). It’s gaining steam, and it’s only poised to gain even more traction as the years progress.Video content is going to be necessary when it comes to driving more traffic and sales.The Key Elements of a High-Converting VideoNot all video content converts. You can’t just throw up a random video on your landing page and expect it to increase conversions.Here we’re going to look at a few of the most important elements of a converting video and companies have used them to drive more sales.Keep it short and sweet.This is perhaps the most important element in driving conversions with video-based content. As we went over earlier, studies are showing that people are growing more impatient when it comes to online content.Very few people want to read a 20-minute blog post anymore.We are reading less than ever before because it’s too time-consuming. We all want answers now. ASAP. Yesterday.And to keep up with that, we can’t simply replace a blog post or a long-form landing page with a 10-minute video. Nobody will stick around to watch the whole thing.According to a 2016 study by Wistia, as video length increases, you see big drops in engagement levels. According to their research, if someone stays past six minutes, they more than likely will continue that engagement for a few more minutes. Anything more than that and you aren’t going to see optimal results.The best bet is to keep your video content within the 1-2 minute mark if you want to maximize your impact. An example of effective short landing page video is BuildFire’s home page explainer video: There are millions upon millions of blog posts published every single day. That’s been true for a few years now.And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.In turn, content marketing in the form of blogging has become the norm for driving organic, inbound traffic.Want better search engine optimization? More organic traffic?Blogging is what most people will recommend. But it’s steadily become one of the most saturated marketing tactics you can use.Access videos, templates, and tips, to help you launch an effective video marketing strategy. How can you expect to compete with thousands of other sites who have already been blogging for years?It’s a real challenge. Especially when they’re writing longer, higher-quality posts with more backlinks and higher rankings.Thankfully, there’s an alternative emerging.Right now, content creation is moving towards video-based mediums. Even for landing pages, videos have shown to convert better than text. So why isn’t every single business abandoning their blog in favor of a video first strategy?The biggest barrier? Videos have a reputation as an inaccessible marketing tactic, especially for businesses on the smaller side. And while it is partly true that videos are usually more time-consuming and more expensive to create than text-based content, smaller businesses can still have success investing in the tactic.You Need VideoVideo is dominating online traffic. In fact, it’s predicted to take over the internet in the next few years. Cisco estimates that video traffic will account for 82% of all global internet traffic by 2021.The majority of internet traffic is already video based. And that number is only going to increase. Why? People haven’t stopped reading text-based content, but it’s getting harder to capture and keep their attention.55% of all pageviews online get less than 15 seconds of attention. Even in an old 2008 study from Nielsen Norman Group, we were seeing the beginning of this trend. That study found that visitors on average only read 20% of a given page online. Meaning 80% of the text and content on your page isn’t even being seen or read by real people.In a recent study, CoSchedule analyzed their blog pages with heat and scroll maps to detect how people interacted with their page. They found that most readers only read the top 20-30% of their content.The scariest finding? Only 10% of users who landed on a given post read to the bottom.People want information immediately.They don’t always want to read a 5,000-word blog post to get their information. They don’t want to read a long-form sales page to know how the product will improve their lives.This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution: First, they use a compelling headline to generate some initial interest.Next, they use social proof to back up their claims: Video Marketing Now they show you exactly how any user can use their service for success: Originally published Oct 15, 2019 12:00:00 PM, updated October 16 2019 On top of that, the optimal video height is 301 to 450 pixels: If you want more conversions, make sure to keep your video content in zones 1-3. That means above the fold or just before your page starts to get too long. For example, check out where BuildFire places their video content, in zone 3: You can quickly find great video animators and production specialists for minimal amounts of money. Even five dollars can get you a well-done promo video.If you can’t find a good production specialist on Fiverr, try locating one on UpWork. You can also post a job listing to have qualified freelancers apply to your job. If you prefer to make your own animated video, you can easily do that using Biteable.It’s a free software online that allows you to create amazing animated promo videos and product explainers. They have tons of pre-crafted animation slides that you can drag and drop to create a fantastic promo video for your business.If you have an animation-focused product that is online based, Biteable is a great starting place.Video content doesn’t have to be expensive.As blogging becomes more saturated and the market gets crowded, marketers will find new ways to reach customers. It’s not always easy moving your budget into new mediums. Especially costly ones like video marketing.But in this case, it’s necessary. Locate a few of them on the list and head to their site to scout the landing page for video-based content. You should easily be able to locate their product promo videos to see what content they feature: Topics: The entire landing page flows like a pre-written script, because it is. The keys to your first video are already hiding within your landing page.To break it down, here are some of the key factors to include in your script:Use an intriguing opening line to capture attention.Use social proof to back up those claims.Show how easy it is to use your product.Show what your product does and what benefits it provides.Explain how the user derives value from it (more conversions, better sales, etc.).2) Find the right style for your target market.Next up, you need to figure out what style of video is best for your target market. For example, a video on a landing page for a GoPro is going to be vastly different from a SaaS product, right?The GoPro video will show the product in use in real time, showing actual footage, rather than animated clips. The SaaS product video will likely show the application in use and animated shorts to add style and appeal to the video.The key here is to understand your market and what they want to see. To get started, conduct some basic competitor research, or search for the top companies in your niche. For example, if you have a mobile app, you can search for the top applications of 2017: YouTube and Facebook Video are slowly taking over the content scene online.As blogging becomes more saturated and user behavior shifts towards video-based traffic, it’s no wonder why these platforms are gaining traction.Currently, Facebook has over two billion monthly active users, and YouTube is just behind it at 1.5 billion monthly users.
India’s latest Olympic quota holder, Sanjeev Rajput on Friday said he was “under pressure and disturbed” after one of his shots was recorded as zero due to a scoring equipment malfunction in the ISSF World Cup here.Staging a remarkable recovery, Rajput secured India’s eighth Olympic quota in shooting with a silver medal in the men’s 50m rifle 3 positions event of the World Cup on Thursday.The 38-year-old shot 462 in the final to finish second on the podium behind Petar Gorsa of Croatia (462.2).”I was a little disturbed throughout the qualification as one of my shots was recorded as a zero,” the two-time Olympian said.”We then protested and fired an extra shot, which was a 10 and I qualified comfortably.”In fact we are still in protest and my score should be 1181 and not 1180.”Rajput could have won the gold but for an 8.8 in the last shot, which saw him miss his second World Cup yellow metal, after the one he had won in 2011, by a slender 0.2 point margin to Gorsa, who had won the Olympic quota in air rifle.”It was a delay shot. You have a timing in your mind – like a whole shot process should conclude in say 30-40 seconds,” he said.”When that sequence gets disturbed, the release gets delayed by a fraction – these things can happen in shooting. It is a matter of the tiniest fractions.”The former Indian Navy marksman rallied after a poor start in the final, where he hit the 9s in his first three shots.”There was pressure as I was playing in a final after a long time,” Rajput said.advertisementChange in approach to standing position helped me: RajputHe said a change in approach to shooting in standing position has helped him in the final.”I have made some changes to the way I am approaching the standing position. I was aware that it was my weak area,” Rajput said.”So today even though I knew that the difference was big going into the standing position, I followed the entire process judiciously – you know the whole sequence leading up to the shot release and I guess that helped.”Asked what he thinks about Indian shooting’s recent surge, he said the country’s shooters now go for the top prize.”I think the biggest difference is that now everyone wants to win. When I started it was more about preserving your place in the side. Now they are looking at gold,” he said.”This change in approach is the biggest reason that medals are coming.”Rajput thanked his coach, the national federation (NRAI) and Sports Authority of India (SAI) for his success.”I am very happy especially to do it on National Sports Day. I had a barrel exchange last month thanks to the Tops Scheme and that has helped a lot.”So I want to thank the SAI and the NRAI for the constant support. And also my coach Oleg (Mikhailov). He has always kept faith in me,” Rajput said.Also Read | ISSF World Cup: Abhishek Verma wins gold, Saurabh Chaudhary bronzeAlso See:
Chief coach of the Goa state swimming team, Surajit Ganguly, was on Thursday sacked by the Swimming Federation of India (SFI) after a video and photographs of him allegedly molesting a minor girl surfaced online.Speaking to IANS, SFI President Digambar Kamat said that he had sought a report from the state body about the incident.”We have taken a suo moto step after the video surfaced online. We don’t yet know where the incident took place, but we are trying to find out,” Kamat said.Late on Wednesday, filmmaker Vinod Kapri uploaded grabs of the video and tagged Sports Minister Kiren Rijuju, seeking action against the coach.Rijiju tweeted in response: “A stringent action will be taken through Sports Authority. Firstly, it’s a heinous crime of serious nature so I’ll urge the Police to take stringent penal action against the coach urgently.”On Thursday, Rijiju directed the SFI to ensure that the “coach is not employed anywhere in India”.I’ve taken a strong view of the incident. The Goa Swimming Association has terminated the contract of coach Surajit Ganguly. I’m asking the Swimming Federation of India to ensure that this coach is not employed anywhere in India. This applies to all Federations & disciplines. https://t.co/q6H1ixZVsiKiren Rijiju (@KirenRijiju) September 5, 2019″I’ve taken a strong view of the incident. The Goa Swimming Association has terminated the contract of coach Surajit Ganguly. I’m asking the Swimming Federation of India to ensure that this coach is not employed anywhere in India. This applies to all Federations and disciplines,” Rijiju tweeted.advertisementGoa’s Director of Sports and Youth Affairs, VM Prabhudessai, also said that Kamat had verbally communicated to him about the termination of the chief coach’s services.”Kamat has just informed me about the decision to terminate the services of the chief coach,” Prabhudessai said.Surajit Ganguly could not be contacted for his response despite several attempts.Also Read | Steve Smith 1st batsman to score 8 successive 50+ scores in AshesAlso Read | “Jofra, show us your passport”: Australia fans thrown out of Old Trafford after abusing ArcherAlso See:
Lapsed donors are donors who have not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years have not lapsed donors — they are former donors.Lapsed donors are valuable. Unlike strangers, they have supported you before. And they believe in your mission enough to have sent you a gift (or gifts). Here are some tips on writing an appeal letter that will win them back. (In the fund development profession, the letter you write is called a “recovery letter” because it aims to recover donors who have lapsed.)1. Write to one person:You will likely not know why each donor has lapsed. Donors stop giving for any number of reasons. Some forget. Some lose interest. Some get distracted with the arrival of children or grandchildren. Others decide they do not like your new executive director’s ties. Each donor is an individual, and the way to win each one back is to send a warm, sincere, personal letter from your heart to theirs.2. Say “we miss you”:What you are trying to communicate in your letter is that you miss the donor more than their donations, which should always be true. You have lost a supporter first, and a source of support second. Write your letter in such a way that you show your concern for the person. Here are some lines to use:We have not heard from you since March 2011. We miss you! We are counting on your renewed support this year for . . . We miss you. We miss your moral support, and we miss your financial support. We sure have missed hearing from you these last few years. 3. Invite the donor to come back:Provide a tangible way for the donor to renew support. Ask for a gift for a particular project. Offer a subscription to your free newsletter. Do something to involve the donor and make them take action.4. Customize your appeal:Whenever possible, customize your recovery letter to the unique circumstances of each lapsed donor. For example, if you know from your database that a donor only sent a gift once a year at Christmas, mention that in your letter. Or if another donor supported only one area of your work, mention that. The more that your letter appeals to the interests of your donors, the more likely you are to recover them. Here’s an example:“The last time we heard from you, you had generously responded to the humanitarian crisis in Honduras. You sent us a gift that helped us meet the immediate needs of that emergency. Today, I am writing to you because I think you can help us overcome another crisis.”5. Match your language to the length of lapse:Statistically speaking, the longer you’ve had to wait for a gift, the less likely you are to receive one. That means you should segment your database into groups of 12-, 24- and 36-month lapsed donors (or other criteria that you use), and send each group a slightly different appeal. To a donor who has not given in a year, for example, you can say, “We miss you.” To the donor who has not sent a gift in three years, you can say, “You have supported us in the past. Your gifts made a difference. I urge you to renew your commitment by sending a gift today.” The idea is to be casual with the new lapsed donors and progressively more vigorous with donors who have not given in two or more years. Some examples:12-month lapsed: “Your financial support in 2011 made a difference. Your gift at the end of this year will have a positive impact on the people, which in turn will lead to better health, hope, and confidence in humanity.”24-month lapsed: “Your financial support in recent years was a great help to us. Now I’d like you to renew your support by joining me and the volunteers at . . .”36-month lapsed: “We have not heard from you for quite some time and yet your past support has made a difference for populations in danger. I think you can help us overcome this crisis.”6. Tailor your ask:Some of your lapsed donors will have given once and never again. Others will have given faithfully each month for years. Each donor demands a different letter. The more faithful your donor has been, the more that donor requires a personalized letter with a personalized ask amount. Don’t ask a one-time donor and a 10-year supporter for the same amount, treating each one the same way. You could ask the one-time donor for a gift that’s the same size as their last one. And you could ask the long-time supporter for a gift that’s the same size as their smallest one, or their average gift over time, or their last one, and so on.7. Win back their hearts and minds:Lapsed donors need to be persuaded again to support your mission. You’ll need to re-state your case for support and address any reasons you know donors have stopped their support.The two most important things to say in a recovery letter are that you miss the donor and that their support made a big difference in the lives of the people your organization serves. “A carefully crafted appeal that lets past donors know they are important, appreciated and missed almost always produces a net income,” says Stanley Weinstein (The Complete Guide to Fundraising Management).About the author: Alan Sharpe is a professional fundraising letter writer who helps non-profits raise funds, build relationships and retain loyal donors using creative fundraising letters.
So should you deal with Twitter or not? This came up while I spoke last week at the NC nonprofit conference alongside smart people like Kivi Leroux Miller and John Kenyon. I was going to post some bullets on this but then along came fellow blogger and prolific commenter John Haydon with a guide that does ALL THE WORK FOR ME AND YOU. It’s easy, short and to the point. If you think bird not technology when you hear the word Tweet, have no fear, this Twitter 101 guide will bring you up to speed.Here’s a summary John prepared for me to post here:For many non-profits, Twitter is a new and uncharted social media that is understood and underutilized. For almost six months, John researched hundreds of blogs and social media experts before writing the guide. “I wanted to provide something to help non-profits better use Twitter to increase their fanbase and fundraising.” Additionally, John conducted an on-line survey of over 200 non-profits currently using Twitter (results are included in the guide). The Twitter Jump Start Guide, which is a living document (those who download the guide will automatically receive updated, more advanced versions every couple of months), includes the following:• How to create a Twitter Profile that will make folks want to learn more about your non-profit• How to find Twitter users that already support your cause• How to find new donors who are already sold on your non-profit• How to turn those supporters into raving fans• How to automatically post any news regarding your non-profit• How to make sure that folks visit your website and stay interested• 10 Twitter tips that will increase your online donations