Raptors rout Magic to clinch series, set up showdown vs Sixers Nets: Joe Harris, the NBA’s top 3-point shooter, hit his first one since Game 1 with the score well out of hand. Harris was just 3 of 16 through the first four games. … Nets general manager Sean Marks was suspended for the game for entering the referees’ locker room after Brooklyn’s loss to Philadelphia in Game 4. … Simmons smothered Russell and the Nets star was held to eight points on 3 of 16 shooting.76ers: Their 29-point halftime lead was the largest in playoff franchise history. The 31 points allowed matched the lowest in the shot-clock era.UP NEXTThe Raptors went 3-1 vs. the Sixers this season.“You can credit it or you can discredit it,” Brown said. “I’m discrediting it. We have a new group. We have a new opportunity.”Sports Related Videospowered by AdSparcRead Next DA eyes importing ‘galunggong’ anew Cayetano: Senate, Drilon to be blamed for SEA Games mess View comments Don’t miss out on the latest news and information. The teams tangled again in the final two minutes, and the deep reserves had to be separated. Sixers mascot Franklin ran out wearing oversized gold boxing gloves to bring a dose of levity to the ruckus.Philadelphia’s Jonah Bolden and Greg Monroe, and Brooklyn’s Dzanan Musa and Radians Kurucs were ejected.“Our team was physical the whole time,” Simmons said. “I think we need to take that up to Toronto.”Embiid got the last laugh in the second quarter with a baseline dunk over Rondae Hollis-Jefferson and pointed at the hapless defender. Embiid was hit with a technical but by then, who cared? Embiid buried a 3 from the top of the arc that made it 41-17 and about blew the roof off the arena. Sixers general manager Elton Brand, who sits in the first row of the press seating, had his eyes locked on the scoreboard for each replay of the big man’s 3.Embiid had 23 points and 13 rebounds, Simmons had 13 points and no starter played more than 27 minutes in a game that could have been called off after the first quarter.Hollis-Jefferson scored 21 points for the Nets, who head into the offseason after their first playoff series since 2015.“We never made a push back,” Nets coach Kenny Atkinson said. “I’m surprised we didn’t come out with more grit, more fight.”Brand is as much to credit for the Sixers’ success as anyone, using his rookie season as GM to orchestrate trades for Butler and Tobias Harris that kept Philly humming along in a 51-win season. But even before the trades, the Sixers were expected to make it this far in the playoffs. They did last season and were knocked out by Boston in the East semis in five games. The midseason trades for Harris and Butler were expected to push the Sixers to at least the conference final. Brown has said the goal is to play in the NBA Finals.“They’re going for big things. They can compete for a championship, quite honestly,” Atkinson said.TIP-INS LATEST STORIES Hontiveros presses for security audit of national power grid Any late arrivals missed the defining moments of the game from a jovial Sixers team that enjoyed toying with the sickly Nets.The Sixers stunned the Nets with a 14-0 run in front of the loudest and rowdiest packed house of the season.Embiid again shook off a bad left knee and had six points and five rebounds in the first two minutes to chants of “MVP!” The Nets later trailed 20-2, and Simmons put an exclamation point on the stunning first quarter when he drove the paint and used a right-handed jam to make it 32-12 — with a thump of his chest for emphasis.“They did whatever they wanted before we could even get on the board,” Nets All-Star guard D’Angelo Russell said.Brooklyn’s Jared Dudley was soundly booed during pregame introductions and each time he touched the ball in the first. Dudley had stirred trouble when he said Simmons was “average” in the half-court. Dudley bumped Embiid in Game 4, triggering a skirmish with Jimmy Butler that spilled into the stands. Dudley heard “Dudley sucks!” chants from opening tipoff and got a view of this rout from the bench in the second half. He flashed a few smiles in the waning moments, his time as a playoff name over.ADVERTISEMENT SEA Games hosting troubles anger Duterte Philippine Arena Interchange inaugurated Private companies step in to help SEA Games hosting Duterte wants probe of SEA Games mess PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Philadelphia 76ers’ Joel Embiid, of Cameroon, reacts to his basket during the first half in Game 5 of a first-round NBA basketball playoff series against the Brooklyn Nets, Tuesday, April 23, 2019, in Philadelphia. (AP Photo/Chris Szagola)PHILADELPHIA— Joel Embiid showed no mercy. He buried a 3-pointer that gave the 76ers a 24-point lead and waved his arms like a boss, exhorting an already jacked crowd to get louder.Philly obeyed its most popular player and went wild — and the All-Star center believes the good times have only just started.ADVERTISEMENT “We think we can win it all,” Embiid said.Ben Simmons thumped his chest after a big dunk , Embiid pointed toward an overmatched defender on a slam of his own, and Philadelphia flexed its offensive muscle from the opening tip to beat the Brooklyn Nets 120-100 on Tuesday night and close out their Eastern Conference playoff series in five games.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsUp next, a second round series against the Toronto Raptors, who dropped their playoff opener before winning four straight against Orlando — the same thing the Sixers did to Brooklyn.“We still have more to do. A lot more to do,” coach Brett Brown said. Panelo: Duterte ‘angry’ with SEA Games hosting hassles MOST READ
Originally published Nov 13, 2013 11:00:00 AM, updated February 01 2017 The first time I had to write an ebook, I was scared — really scared. Sure, I had been writing blog posts every single day for the better part of a few months, but actually sitting down to write and design a multiple-page, downloadable ebook was frightening. Would I have enough content? Would my design look like I used Microsoft Paint? Would my boss like the ebook? Would the results from the ebook actually pay off the time I invested in it?Yup, I was terrified … but there really was no reason to be. I’m going to let you in on a secret here: You are not the first person in the world who has ever needed to create an ebook. In fact, there are lots of resources and templates available to you to help you cut down on the time, effort, and budget you’re going to put into your ebook. The problem? These resources and templates are scattered all over the internet, so the time you’re saving on the content creation is used up in finding them. To make sure that your ebook creation is as painless as possible, we decided to compile these resources all in this blog post. You should have no problem creating an ebook after checking out all of these templates, blog posts, and free resources. So take a deep breath and relax — we’ve got you covered. Here’s everything you need to create an awesome ebook.Get started with a free ebook template.If thinking about design makes you go into a sweat or you’re on a really tight deadline for an ebook, you better download one of these five free ebook templates. That way, before you put a word down on paper, you’ve got a beautifully designed layout that’s ready to adapt to pretty much any page layout you want to have in your ebook.If you find that you want tweak the layout or color or pretty much any other design aspect, you can edit the templates in both PowerPoint and InDesign. If I had had a flexible, no-hassle template back when I created my first ebook, 99% of my worries would have evaporated on the spot. So go on, download your free ebook templates here.Write, write, write.Once you have a set template, you’ve got to actually write the thing. Awesome, right? If you’re an inbound marketer who loves to write, that sounds like a dream … but if you’re one of our numbers-focused friends, this could be the part you’re dreading. First things first: You need a working title. This is a very rough (and definitely not final) title that should give you a direction to write, and that’s about it. Don’t try perfecting it just yet — that’ll come later. Next, if you’re feeling a bit stuck on what you should actually write in your ebook, follow the tips outlined in this blog post. You shouldn’t be using flowery or jargony language — your readers’ eyes will glaze over and there could be a serious possibility of nappage. If you’re having trouble making your writing sound down-to-earth, try reading it aloud and mending parts that sound funky.After you’re all done writing the copy of the ebook, you’ve got to turn your working title into a finalized, kick-ass title. That title could be the make or break of someone downloading your ebook, so make sure you’ve done your due diligence coming up with it. If you need help, check out this simple formula for thinking of amazing titles.Install custom fonts.If you’re going to be distributing your ebook in a PDF format (which you should, most of the time), you should definitely try to spruce things up with custom fonts. Though a small detail of your ebook design, custom fonts can make a big difference in how your ebook is perceived. People recognize the fonts they’ve seen their whole life: Fonts like Arial or Times New Roman aren’t going to look fresh compared to a custom font.Try choosing two different typefaces for your ebook: one for headers and one for body copy. Of course, there are lots of free fonts out there you can try — check out this post to see 28 gorgeous fonts you can try. Then, if you want help installing fonts, here’s a quick step-by-step to walk you through the process.Support your written content with abstract icons.Okay, now your text is pretty much set — it’s been written and designed — so now it’s time for you to start adding in visuals to make your content more scannable and easy to understand.With abstract concepts, using icons to convey your idea is a great idea. Since icons aren’t as realistic, you can use them in ways that just won’t work for stock photos. For example, check out the image on this landing page — it’s a set of icons. An actual photo of an editorial calendar (most likely a photo of Excel pulled up on your computer) isn’t that engaging … but those icons are.So if you’re looking to spice your abstract concepts with a set of free icons, look no further: Here are 135 free icons you can use in your marketing.Add stock photos to help support the rest of your text.For the parts of your ebook that aren’t quite that abstract, stock photos (the non-cheesy variety) can be a great addition to visually tell your story. Want to know how you should and shouldn’t be using stock photos? Check out this SlideShare that focuses on the biggest dos and don’ts for using stock photos. Then, just make sure you’re not doing those don’ts. Deal?But wait … aren’t we forgetting something here? Stock photos can be expensive — not an expense every boss wants to approve. Enter our free stock photo collections, featuring general, business-themed, and holiday stock photos. Check ’em out, download ’em, and use ’em whenever and wherever you want — including within your ebook or even on your ebook’s accompanying landing page. Seriously, go wild.Link to internal and external content using UTM parameters.I like to think of ebooks as really long blog posts that group sections into chapters. Obviously, that’s a very simplified version of an ebook, but thinking that way makes me think more about the ebook reader experience. When people read on their computers, their reading habits don’t necessarily change — they want to click links, scan, and maybe even jump to additional sections. So you should make it easy for people to do just that by linking to external content like your blog posts or even linking to other sections in the ebook. All of that should be easy to do in your PDF software. If you want to track to see which external links people are clicking on, be sure to add UTM parameters to the end of those URLS (here’s a quick tutorial in case you want to know how). Unfortunately, you’re not going to be able to track clicks on internal links as those internal document links aren’t connected to your website analytics, but they still help make your content easier to read.Make the content shareable.Besides clicking around on links to learn more information, people have become so accustomed to sharing any content they enjoy through social media — and you want your ebook to be one of those super shareable pieces of content.How do you get people to share your ebook, you ask? You gotta get right up in their face and ask for it. Use social media share buttons on every page in your ebook — that way, if people find something they would like to share within the ebook, they don’t even have to leave the page to post it. If you are using the free ebook templates, share buttons are already integrated into them — you just need to link up those buttons. If you don’t have share buttons in your ebook already or want to spruce up those share buttons in the template, check out one section of the free icons download called “social icons.” Then, hyperlink those icons according to the above instructions and you’re good to go!Work readers down your marketing funnel.Okay, you’re ebook is about 80% done at this point. Like any other piece of content you create, your ebook should have a call-to-action (CTA) at the end — but it should lead to a piece of content that will bring readers further down your marketing funnel. This means that if someone has downloaded your ebook, they’re already a lead — so you’ve got to try to convert them to become closer and closer to becoming a customer.This CTA could lead to a product demo, trial, free consultation, or even a collection of case studies. Regardless of what you’re going to link to, just know that the CTA at the end of an ebook should lead to content that will help someone become a customer of your company. To get people to click on that CTA, you need to make sure its got all of the key components of a clickable CTA. To make sure you’re not missing anything during the design process, here are some CTA templates you can download and a handy checklist you can follow when customizing those CTA templates.Give it a good ol’ edit.Last, and certainly not least, you have to give your whole ebook an edit — both for copy and design. Obviously, you want to make sure grammar, spelling, and formatting are all consistent and your objects are aligned and color-coordinated … but that’s just scratching the surface of editing.Whether you decide to self-edit (which I strongly suggest not doing) or enlist the help of a coworker to give it the editing it deserves, you can use the ultimate editing checklist to make sure you’re sending out polished and quality content into this world. At the very least, you’ll save yourself a facepalm down the road when you realize an egregious error fell through the cracks because the ebook was never edited.And that’s about it! With all of these resources, you should be well on your way to creating an ebook that your leads love — and convert on. Do you have any ebook creation tips? Share yours with us in the comments below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Creation Resources Topics:
Blog postsIf you haven’t already noticed, you’re currently perusing a blog post. Blog posts live on a website and should be published regularly in order to attract new visitors. Posts should provide valuable content for your audience that makes them inclined to share posts on social media and across other websites. We recommend that blog posts be between 1,000 and 2,000 words in length, but experiment to see if your audience prefers longer or shorter reads.Check out our free blog post templates for writing great how-to, listicle, curation, SlideShare presentation, and newsjacking posts on your own blog.EbooksEbooks are lead-generation tools that potential customers can download after submitting a lead form with their contact information. They’re typically longer, more in-depth, and published less frequently than blog posts, which are written to attract visitors to a website.Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.Case StudiesCase studies, also known as testimonials, are your opportunity to tell the story of a customer who succeeded in solving a problem by working with you. A case study is perhaps your most versatile type of content marketing because it can take many different forms — some of which are on this list. That’s right, case studies can take the form of a blog post, ebook, podcast … even an infographic.Your goal in a case study is to show the people who are considering your product that the proof is in the pudding. Before choosing a customer for a case study, you should determine which form the testimonial will take and the area of your business to which you’re trying to drive value.TemplatesTemplates are a handy content format to try because they generate leads for you while providing tremendous value to your audience. When you provide your audience with template tools to save them time and help them succeed, they’re more likely to keep engaging with your content in the future.InfographicsInfographics can organize and visualize data in a more compelling way than words alone. These are great content formats to use if you’re trying to share a lot of data in a way that is clear and easy to understand.If you’re ready to get started, get our templates for creating beautiful infographics in less than an hour.VideosVideos are a highly engaging content medium that are shareable across social media platforms and websites alike. Videos require a bigger investment of time and resources than written content, but as visual marketing increases in popularity — after all, it’s 40X more likely to get shared on social media than other types of content — it’s a medium worth experimenting with.HubSpot Research recently found that video is the most preferred form of content. Video also captures people’s attention more than any other content format.PodcastsStarting a podcast will help audiences find your brand if they don’t have time or interest in reading content every day. The number of podcast listeners is growing — in 2018, nearly one-third of the U.S. population has listened to a podcast in the last month. If you have interesting people to interview or conversations to host, consider podcasting as another content format to experiment with.Here’s our comprehensive guide to starting a podcast.Social MediaOnce you’ve been regularly publishing content on your own site for a while, it might be time to start thinking about distributing your content on other sites. This could mean repurposing content into new formats and publishing them on your blog, creating original content specifically for external sites — such as Medium — or publishing website content on various social networks.Considering Medium? Check out our insights from our first year of publishing original content on ThinkGrowth.org.Posting on social media, however, is pivotal to amplifying your brand’s reach and delivering your content to your customers where you know they spend their time. Social networks on which businesses often post include:FacebookInstagramTwitterLinkedInPinterestSnapchatYouTube (yep, this is technically a social network)When launching a business account on any of the social networks above, it’s important to post the type of content your followers expect to see. On Instagram, for example, users want photos, videos, and graphics that reflect current events, show off user-generated content, or even go behind the scenes of your organization.On Facebook, your options for what to post open up a bit: Not only can you share your blog posts and website content, but you can also post native Facebook videos, product promotions, and original memes that resonate with your customers. You can also interact with other businesses that have a similar audience as your own.While the goal on social media sites like Instagram or Snapchat is to connect more intimately with your audience, your goal on platforms like Facebook and Twitter is to expand that audience, drive traffic toward your website, and start conversations in your industry. Do some basic market research to discover which platforms your buyers are on, and mold your content to their expectations.When you’re ready for more ideas, there are a plethora of different content types to diversify your website. Check them out below:7. Publish and manage your content.Your marketing plan should go beyond the types of content you’ll create — it should also cover you’ll organize your content. With the help of an editorial calendar, you’ll be on the right track for publishing a well-balanced and diverse content library on your website. Then, create a social media content calendar so you can promote and manage your content on other sites.Many of the ideas you think of will be evergreen — they’re just as relevant months from now as they are today. That being said, you shouldn’t ignore timely topics either. While they may not be the bulk of your editorial calendar, they can help you generate spikes of traffic.Most people count on incorporating popular holidays such as New Year’s and Thanksgiving in their marketing efforts, but you don’t have to limit yourself to these important marketing dates. If there are niche holidays that might appeal to your audience, it could be worth publishing content on your blog or on social media. HubSpot’s Service Blog Editor Sophia Bernazzani compiled this ultimate list of social media holidays — keep an eye on it when you’re planning your calendar.We know this is a lot of information, but the work has just begun. It takes time, organization, and creativity to grow a successful content marketing strategy. From building the foundation of your content marketing plan to adding tools to better manage your content, setting up your strategy for the new year won’t be a hassle if you follow the steps and explore the resources here.For additional guidance, use HubSpot’s Marketing Plan Generator to create a 12-month strategy in just a few minutes.Happy creating. Topics: Originally published Sep 4, 2018 12:20:00 AM, updated February 15 2019 What Is Content Strategy?Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable … you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.You might’ve heard how important content creation is to the growth of your business, but as you’ll see throughout this post, it needs to have a well-planned purpose. When you develop a content strategy, there are some key things to consider:Whom You’re Creating Content ForWho’s the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.Using a variety of content types and channels will help you deliver different content to each type of audience you have in mind and engage everyone your company does business with.The Problem it’s Going to Solve for that AudienceIdeally, your product or service solves a problem you know your audience has. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it.A sound content strategy supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges. Your content reinforces the solution(s) you’re offering and makes your customers more qualified users of your product.What Makes You UniqueYour competitors likely have a similar product as yours, which means your potential customers need to know what makes yours better — or, at least, different. This is where content comes in. In order to prove why you’re worth buying from, you need to prove why you’re worth listening to.The Content Formats You’ll Focus OnWhat forms will your content take? Infographics? Videos? Blog posts? Having identified the topics you want to take a position on, you’ll need to determine which formats to budget for so you can best express that position.The Channels Where It’ll Be PublishedJust as you can create content in different formats, you’ll also have different channels you can publish to. Channels can include owned properties, such as your website and blog; and social media properties, such as Facebook and Twitter. We’ll talk more about social media content strategy in the step-by-step guide later in this article.How You’ll Manage Creation and PublicationFiguring out how you’ll create and publish all your content can be a daunting task. It’s important for a content strategy to know who’s creating what, where it’s being published, and when it’s going live.Today’s content strategies prevent clutter by managing content from a topic standpoint. When planning a content calendar around topics, you can easily visualize your company’s message and assert yourself as an authority in your market over time. Learn more about topics in content strategy in the video below.Why Do Marketers Need to Create a Content Marketing Strategy?Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an ebook or free tool will continue generating leads for you as time goes on.HubSpot’s Sales Blog Team found this to be key to their strategy to increasing traffic to the blog over time. Read about their blog strategy here.The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads — it will also help educate your target prospects and generate awareness for your brand.Now, let’s dive in to learn the specifics of how to create a content marketing plan.How to Create a Content Marketing Strategy1. Define your goal.What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your strategy. (Want help figuring out the right goals? Download this goal planning template.)2. Conduct persona research.To develop a successful plan, you need to clearly define your content’s target audience — also known as your buyer persona.This is especially important for those who are starting out or are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.If you’re an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience.3. Run a content audit.Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you’ve been doing weekly blog posts for the past year, creating an ebook that distills all your blog posts into one ultimate guide would be a one way to offer information in a different format. We’ll go over several different types of content you can use further down on the list.If you’ve been in business for a while, review your content marketing efforts and the results from it in the last year. Figure out what you can do differently in the upcoming year and set new goals to reach. (Pro tip: Now is a great time to align your team’s goals with the rest of your organization’s goals.)4. Choose a content management system.Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics.If you’re a HubSpot customer, you can plan, produce, publish, and measure your results all in one place using HubSpot software. Another content management system is a WordPress website hosted on WP Engine.5. Brainstorm content ideas.Now, it’s time to start coming up with ideas for your next content project. Here are some tools to get the wheels turning:HubSpot’s Website GraderHubSpot’s Website Grader is a great tool to use when you want to see where you’re at with your marketing. From your blogging efforts to your social media marketing, Website Grader grades vital areas of your marketing and sends you a detailed report to help you optimize and improve each area.With this tool, you can figure out how to make your website more SEO-friendly and discover new content ideas.BlogAboutGet your mind gears going with IMPACT’s unique content idea generator, BlogAbout. This tool works a bit like Mad Libs, but instead of joke sentences, it shows you common headline formats with blanks where you can fill in the subject you have in mind.This brainstorming technique helps you put general ideas in contexts that would be appealing to your target audience. Once you have a headline you like, BlogAbout lets you add it to your “Notebook” so you can save your best ideas.HubSpot’s Blog Ideas GeneratorGet blog post ideas for an entire year with HubSpot’s Blog Ideas Generator. All you need to do is enter general topics or terms you’d like to write about, and this content idea generator does all the work for you.FeedlyThis popular RSS feed is a wonderful way to keep track of trendy topics in your industry and find content ideas at the same time.BuzzSumoDiscover popular content and content ideas at BuzzSumo. This company offers a number of market research tools, one of which uses social media shares to determine if a piece of content is popular and well-liked. In turn, this information helps you see which content ideas would do well if you were to create content about them.Blog Post Headline AnalyzerCoSchedule’s tool analyzes headlines and titles and provides feedback on length, word choice, grammar, and keyword search volume. If you have an idea in mind, run a few title options through the Headline Analyzer to see how you could make it stronger, and to move your idea further along in the brainstorming process.6. Determine which types of content you want to create.There are a variety of options out there for content you can create. Here are some of the most popular content formats marketers are creating, and tools and templates to get you started.Types of Content MarketingBlog PostsEbooksCase StudiesTemplatesInfographicsVideosPodcastsSocial Media Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong.After all, you’ve got more competition than ever. According to the Content Marketing Institute, the most successful B2B marketers report spending 40% of their budget on content marketing as of 2018 — up 1% from 2017.The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.Click here to try our free Blog Ideas Generator tool.In this post, we’ll dive into:What content strategy is.Why your business needs a content marketing plan.The exact steps you will need to take to create your strategy, including:How your content can generate leads.How (and what) to publish on social media. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Marketing Strategy
Since the early 90s, we marketers have held the power of email open and click tracking. We’ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps.Since then, similar technology has been built for salespeople. But every time our Signals team gets on the phone with marketers, we hear objections like …”I don’t want this notification noise distracting our sales team.””I don’t know if our reps will use this without creepily stalking prospects.””Our sales team isn’t tech savvy enough to take advantage of sales technology.”As a marketer myself, I understand how rolling out email tracking to your sales team can feel worrisome. But let’s take a step back and view the parallel between the shifting marketing and sales landscapes. Sales is undergoing its inbound evolution.Once upon a time, marketers were spamming purchased lists — and hey, some probably still do. But since the birth of inbound marketing, we’ve learned to organically grow our databases and personalize our email marketing with the target customer in mind.For ultimate sales and marketing alignment, we need to now enable our sales teams to evolve in the same way. That’s where email tracking can come in. Which email metrics should Sales be tracking?Your sales team should be focused on tracking the same core metrics we do as marketers, just for different reasons.Email Opens: If a prospect has opened an email once, sure, they may have physically opened up the email. But if a sales rep begins seeing an email opened multiple times, this is a good indication of how interested a prospect is in your business.Email Clicks: If sales reps are sending along links to valuable information in their email outreach, understanding how their prospects are engaging with those links is critical. By using a tool like Signals, sales reps can begin tracking these metrics easily. But I’m sure you’re not convinced just yet, so let’s jump into the specific objections noted above.Answers to Marketing’s Top Objections”I don’t want this notification noise distracting our sales team.”Let’s face the facts: Providing your sales teams with real-time alerts when a prospect is opening and clicking their emails will of course result in more noise — but it’s the right kind of noise. There are two ways sales prospecting can go:Set arbitrary dates to follow up/check in with a prospect and hope they’re willing/interested in chatting when you connect.Contact a prospect when they’re engaging with your emails and already thinking about your business.I’m leaning toward the latter option. So yes, email tracking will add more noise to your sales team’s daily routine. But if the end result is a more effective, prospect-focused sales strategy, that’s a good change. This helps Sales solve for the customer in the same way Marketing is always seeking to.”I don’t know if our reps will use this without creepily stalking prospects.”A valid concern. Not because the department in question is Sales, but because the topic in question is email tracking. If marketers have evolved their strategies from the 90s “spray and pray” approach to a more personalized, customer-centric solution, why can’t Sales learn to do the same?I actually worked with a sales professional from the Signals team who has mastered a strategy of taking email tracking intelligence and using it to improve his sales process. You can learn the strategy in the SlideShare below, and use this presentation as a way to educate your sales team on how to use email tracking without being creepy. Topics: Originally published Mar 14, 2014 11:00:00 AM, updated July 18 2017 Sales and Marketing Metrics “Our sales team isn’t tech savvy enough to take advantage of sales technology.”There’s an age old stereotype that marketing is all about arts and crafts. But as we can all attest to, marketing has evolved to be a data-influenced effort for impacting the bottom-line business. In order to get to this point, marketers have had to acquire additional skills not traditionally in our skill set. We’re learning how to design, code, blog, and the list goes on.Sales professionals are facing the same shift. The idea of a SaaS sales model wasn’t even in existence a decade ago. As we propel forward in the tech world, sales reps will, too. And there’s no magical formula that helped us marketers make this stride. A little education with your sales team can go a long way. Are you ready to equip your sales team with sales technology? What other objections do you have? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Recruiting Tips Originally published Dec 15, 2016 5:00:00 AM, updated February 01 2017 Hiring the wrong person costs your agency more than you might think.According to Jörgen Sundberg, founder of Undercover Recruiter, a bad hire can end up costing your business around $840,000. That’s not a number to take lightly.Sundberg’s team based their calculations on the cost of a second-level manager who makes $62,000 a year and is terminated after two and a half years. They considered the cost of hiring, onboarding, and retaining the employee, as well as the overall revenue loss associated with mistakes, failures, and missed business opportunities caused during the employee’s doomed tenure.If you work at a small agency, losing that amount of money over a single bad hire can cause unthinkable damage to your bottom line. There’s simply no room for hiring mistakes.To ensure your next hiring decision isn’t a major pitfall for your business, we’ve compiled a list of common reasons behind poor hiring choices. Avoid these at all costs to make sure your next new hire succeeds. 4 Common Mistakes That Lead to Bad Hires1) You fall victim to “The halo effect.”Imagine you’re a hiring manager conducting interviews for an account manager position. After a long day of mediocre and disappointing candidates, your next interviewee turns out to be eloquent, positive, and friendly — a welcome combination of traits that impress you immediately. On top of his enjoyable presence, he has a pretty solid resume. You hire him right away.A few months after he’s been onboarded, you hear word from his manager that his performance has been disappointing so far, and he shows no signs of improvement. So what went wrong? How could the candidate who impressed you so much in the interview turn out to be a total dud?This is a perfect example of the halo effect: a type of cognitive bias that occurs when we overlook obvious faults when someone impresses us in one particular area. In this case, you were impressed by the candidate’s sociable demeanor, and assumed he’d be equally impressive in other areas. His resume might not have been stellar, but since you were already sold on his sociability, you didn’t even notice you were overlooking potential issues.Beating the halo effect starts with being aware of its impact, and developing a straightforward hiring system to offset its effect. Melvin Sorcher and James Brant — partners with Sorcher Associates, a management consulting firm — recommend putting an evaluation process in place which requires candidates to be assessed by a group of people from different levels and areas of the company.”The process enables the group to probe a wide range of leadership criteria and obtain balanced and complete information,” Sorcher and Brant wrote in Harvard Business Review. When a candidate is reviewed by a wide range of people, it exposes them to varying sets of opinions and biases, minimizing the potential impact the halo effect can have on the hiring decision.2) You don’t know what the position really requires.Most job requirements come in list format: a neat index of basic skills, recommended experience, and personal traits that somehow combine to describe the ideal person for the job.Unfortunately, succeeding in most roles requires more than a laundry list of vague qualities — particularly in the fast-paced, ever-evolving agency landscape. Hiring managers seeking candidates for a new position should set aside time before the interviews to dig a little deeper and discover “the pivot” — the elusive set of qualities that tips the scale towards one candidate over another.”The pivot” is a term coined by Ram Charan, a business advisor and author of Boards That Lead. As Charan describes it, the pivot is “a strand of two or three capabilities that are tightly interwoven and required for the new leader to succeed.” In other words, the pivot is what separates someone who will be an average performer in the role from someone who will truly flourish and exceed your biggest expectations.For example, when hiring a new business development manager, the pivot might be a background in economics, an adaptive nature, and a unique ability to remain calm and collected in stressful situations.”Directors who choose the right CEOs do a lot of work before arriving at the pivot,” Charan writes. “They take the time to fully understand the company’s current challenges and how the external context is changing. They read analyst reports, talk to insiders, and consult outside experts to expand their thinking.”Although Charan uses “the pivot” as a way to help companies hire CEOs and other major leadership positions, it’s useful for all hiring managers to think about what specific abilities really put a candidate over the edge.3) You focus too heavily on technical skills and not enough on intangibles.Technical skills are important — don’t get me wrong — but they hardly ever make up for larger issues with an employee’s disposition, attitude, and work ethic. Hiring an employee primarily on the merit of their technical skills could cause you to overlook other major red flags — and might lead to a wasted investment in an unfit employee.According to a study conducted by Leadership IQ — a leadership training and development company — new employees rarely fail due to issues with their job competence or technical skills. In fact, of the new hires that were terminated within 18 months of being hired, only 11% failed due to technical shortcomings.So what were the top reasons new hires didn’t succeed in their new roles? Issues taking feedback, inadequate emotional intelligence, and a lack of motivation caused more employees to fail than gaps in technical job competency.Check out the full breakdown of the survey below: Image Credit: Leadership IQ”The typical job interview process fixates on ensuring that new hires are technically competent,” explained Mark Murphy, CEO of Leadership IQ, on their company blog. “But coachability, emotional intelligence, motivation and temperament are much more predictive of a new hire’s success or failure. Do technical skills really matter if the employee isn’t open to improving, alienates their coworkers, lacks emotional intelligence and has the wrong personality for the job?”It’s easy to get blinded by an employee’s impressive technical skill set, but hiring managers need to look beyond the resume and make sure candidates have the right attitude, disposition, and mindset for the role as well.4) You treat every open position like an emergency hire.Sometimes it’s necessary to get someone hired and onboarded as quickly as possible for the overall stability of the agency — but most of the time, you can afford to take enough time with the hiring process to find someone who will bring the right energy to the role.In periods of rapid growth, agencies often feel the need to acquire talent expeditiously, without much thought to the hiring framework or time line. With this attitude, it’s easy for unfit hires to slip through the cracks when they wouldn’t have otherwise been considered.Linda Brenner, a coauthor of Talent Valuation and the CEO of Talent Growth Advisors, emphasizes the importance of prioritizing hiring for open roles according to long-term business needs.”Start by identifying which roles are most essential to delivering on future growth commitments — not just to continuing your operations right now,” Brenner writes in Fast Company. “Finding and hiring top talent in those areas is most essential.”Once you’ve identified which roles to prioritize, develop a hiring time line that allows your team adequate time to select ideal candidates. If you start hiring now for roles that will be essential in the coming months or years, you’ll be able to conduct a more thorough process that yields better candidates.How does you agency approach hiring top talent? Let us know in the comments. Don’t forget to share this post!
If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.Download our full collection of free content marketing templates here. Digital Marketing Philippines created the infographic below to highlight other trends to expect from the B2B marketing world over the course of this year. Read on to learn about the challenges, priorities, and growth opportunities on B2B marketers’ minds as we continue to ease into 2017.195Save195Save Don’t forget to share this post! B2B Content Marketing Topics: Originally published Feb 3, 2017 6:00:00 AM, updated July 28 2017
Before we dive any deeper, let’s iron-out exactly what press release distribution is.Here’s a fancy definition: “Press release distribution is the process of circulating or seeding out your press release to journalists and members of the press.”The purpose of distributing a press release is to land coverage in media publications such as newspapers, radio, TV news bulletins, podcasts, or blogs. That way, you’re positioning your brand in front of a wider audience. What is press release distribution? Why bother distributing a press release? Public Relations What are some common press release distribution mistakes? PR FirePR WebResponse Source Press Release WirePresswire24-7 Press Release Topics: Remember to Keep the Relationship AliveWhen you need to create a press release, follow the distribution steps in this guide to boost your chances of landing coverage.But remember — not every press release will get picked up and turned into a news story, so don’t get too disheartened if it takes a while to gain some traction.Keep tweaking and refining your approach until you see success. Your first piece of coverage could well be the domino that starts the run. A story picked up by one news outlet can soon snowball from publication to publication.Plus, if your story does get picked up, don’t forget to thank the journalist. It can facilitate a relationship with the journalist which you can then nurture, and might lead to easier coverage down the line.Ultimately, you can never have too much good press! People aren’t going to see your press release if you don’t distribute it.And if it’s not seen, people won’t know about your business — which defeats the entire purpose behind creating your press release.Gaining press coverage helps to get your business or brand name into the public forum. That’s helpful for building awareness of your brand — especially when 44% of journalists consider press releases to be the most trustworthy source of brand-related information.Distributing a press release also has these benefits:1. Press releases can boost your SEO.Over three billion Google searches are made every day.By implementing SEO tactics into your overall marketing strategy, you’re more likely to reach the top spots of users’ search queries, which will help potential customers and clients find you when they’re searching online for information related to your company, industry, product, or service.Gaining links to your site from others is a huge ranking factor for SEO, as explained in a study by Backlinko:Distributing press releases can help you land coverage on huge publications. Additionally, there’s a chance those websites will link to yours, which can help to boost your own search engine visibility.But what happens if you land awesome coverage without a backlink?Don’t panic. Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link.2. A press release can drive local foot traffic to your store.If your business is a brick-and-mortar shop, press release distributions can help to get people through the door.Whether you’re running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been.3. A press release can generate more sales.If you’re launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line. Why? Because it help drum up interest and make revenue from your stock, especially if the offer sets you apart from competitors.Busy shopping days can be a great way to get your products in front of potential customers.For instance, if you’re offering discounts on Black Friday or Cyber Monday, why not reach out to retail journalists to highlight your offers?PR Agency One landed 52 pieces of coverage for their client with Black Friday press releases — all of which helped put them in front of consumers who were ready to buy. Best Press Release Distribution Services 1. PR FireStarting at just £50 (approx. $65 USD), PR Fire syndicates your release to journalists and media personnel in your chosen categories — all within four hours after uploading your content.Additionally, you’ll get a report a couple of weeks after your campaign to show you how successful it was.PR Fire also offers the option to have your press release re-written by a professional journalist for an extra £50:Image courtesy of PR Fire. Plus, you can have your story promoted on the popular forum Reddit — a great way to get your brand (and your press release) in front of an engaged online community.PR Fire has landed its customers press coverage in a range of top tier publications, including BuzzFeed, Metro, The Huffington Post, and The Times, so it’s definitely worth checking out.2. PR WebPR Web is a tool owned by Cision. Their press release distribution service allows you to upload your press release (along with rich media like images and videos), then distribute the story to journalists and publications in your selected categories.PR Web also provides you with a comprehensive analytics dashboard, so you can monitor the impact of your campaign and calculate important metrics such as ROI.The basic option, at a cost of $99, allows you to publish your release on PRWeb.com.Additionally, there are advanced options that may be worth a try if you have the budget. These range in price from $189 to $389, and include further distribution to media outlets, targeted journalists, and industry influencers:Image courtesy of PR Web.3. Response Source Press Release WireA popular service for PR professionals, Response Source offers a range of public relations tools, including media databases. And you can also release your news via the Response Source Press Release Wire.There are several pricing options. If you’re an ad hoc user, you can pay £85 (approx. $110 USD) each time. Or, if you distribute press releases often, consider one of their package options.With over 20 years of experience, Response Source has built up a thriving network of journalists and publications, so you can benefit from having your news distributed by email to useful contacts.You’ll also get your own “newsroom”, along with access to analytics such as the number of views your press release received, and to how many recipients it was emailed.Image courtesy of Response Source.4. PresswirePresswire has a live global database, allowing you to send your press release directly to the journalists who are most likely to pick up your story.Worldwide distribution starts at $400 (or $250 if you only want the story distributed to journalists in the USA), but there are several add-ons you can include to boost your reach.Key to Presswire’s offering is its advanced analytics platform — a system which tracks each recipient of your release, providing insight on:Who opened your press releaseWhether your release was forwardedHow many times it was readHow long people spent reading itThese insights can be helpful in allowing you to refine your approach for future press releases.5. 24-7 Press ReleaseUsing a cloud-based platform, 24-7 Press Release distributes your news to traditional and digital outlets with a user-friendly interface.The basic “Visibility Boost” package is an ideal starting point for small business owners. Costing just $49, your release will be sent to over 50 premium news sites and published on the service’s RSS feed.You’ll also receive a report that tells you if your story was picked up.One thing to note is that the basic option has a two-day turnaround, so if your news is time-sensitive, you’ll need to be prepared in advance. The more advanced packages come with next-day turnaround, which is helpful if you’re in a rush. Don’t forget to share this post! You know how important PR is, and you’ve crafted a succinct, yet powerful, story. All that’s left to do is share it with the world.But journalists have to write up to seven stories per day — so how do you ensure your press release is one of those stories? And just as importantly, how can you make your distribution email stand out in a crowded inbox?Follow this five-step guide to learn how.1. Find journalists who might be interested in your press release.When you want to share some news, I’ll bet you’re tempted to tell as many people as possible. You want everyone to hear about it, right?However, that’s not always the right thing to do — because not everyone is interested in your story.(Brutal, but honest.)Along with crafting a press release that journalists are interested in, you’ll need to be super-specific with the people to whom you send your pitches.You can do that by searching for journalists who’ve already written about your topic or industry.For instance, let’s say you run a car parts business. You’ve conducted some research around potholes, gathered some interesting data, and turned it into a killer press release. But mailing every journalist under the sun is probably going to be a waste of time.Instead, it’s worth seeking out journalists who’ve covered similar topics before.To do this, fire up Google, type in your topic (potholes), and navigate to the News tab:As you can see, there are plenty of recent articles on this topic, meaning journalists are more than likely interested enough to cover it.Next, read some of the articles on Google News and make a note of the journalists’ names.A simple spreadsheet with the journalist’s name and the publication they write for is a good way to keep a log of your distribution plan:If you have the budget, you can also use a media database such as Cision or Muckrack to find relevant journalists and reporters.This method is much more likely to get you responses because you’re only pitching the release to journalists who’ve demonstrated an interest in your topic already.2. Get the journalists’ contact details.Next, it’s time to find some contact information for the targets on your press release distribution list.This could be as simple as clicking on an author’s bio on their publication’s site…. and making a note of their email address:But, just like anything else in the world of PR, it’s not always that easy.You’ll often have to do a little digging to find the contact details — starting with a simple Google search such as “[journalist’s name + email]”.If that doesn’t do the trick, you could also use a media database like Muckrack:Don’t have the budget for paid databases? Harness the power of social media.LinkedIn is an excellent place to discover contact information for professional contacts (AKA, your journalists). Simply search for “journalist” and filter the results by selecting your target publication as “company”, then plug their name into Hunter to find their email address:Twitter can also be a quick and easy way to get in touch with your target journalists, too — especially considering 46% of journalists are open to receiving pitches via Twitter.3. Craft a killer pitch.Email is the most effective way to send your press release quickly.Don’t believe me? Cision’s 2017 State of the Media report found an overwhelming majority of journalists prefer to receive press releases via email:However, there’s another obstacle you’ll need to overcome here — many journalists receive up to 200 pitches a day.There are two factors you’ll want to consider when crafting a pitch. First — keep it brief.Don’t waste the journalist’s time with a long-winded, self-absorbed introduction to yourself or your business. They probably don’t care.Instead, get straight into the purpose of your email: The story, and why they should cover it in their publication.Journalists are time-poor, so they’ll appreciate a nice, succinct message that sells your story in a few words—like this:Image courtesy of Janet Murray.As you can see in the example above, the entire story is sold in the first sentence, with a direct question asking if the journalist is interested — rather than just assuming so.Follow this up with a couple more sentences to give the journalist some additional information about your story, before adding a line spacer and pasting your full press release.Note: Avoid adding your press releases as attachments. Journalists don’t like opening attachments in fear of viruses or malware, so eliminate that problem by pasting the body of your press release below your pitch.Second, it’s critical you personalize your pitch.Did you know that personalized emails are 26% more likely to be opened?Bear that in mind when you’re pitching news stories, and show some interest in the journalist’s previous work by indicating that you know they’re a good fit based on the topics they cover.Try to build a relationship with the journalists first, rather than hitting them with a release and expecting instant coverage. Almost 15% of journalists consider this very important:Image courtesy of Marketing Land.Sometimes, it’s worth playing the long game by getting to know your target ahead of your pitch. Engage with them on LinkedIn, respond to their tweets, and generally work yourself into their notifications — and their radar.3. Make your subject line irresistible.According to research by Fractl, 85% of publishers decide whether to open a pitch email based on the subject line alone.So, how can you make sure yours gets opened? Try these tips:Keep it short and sweet: 75% of publishers prefer subject lines with 10 or fewer words.Ensure it’s unique: A powerful subject line should be disruptive, innovative, or offer a human interest angle.Make it super-specific: Over half of journalists want descriptive subject lines that are tailored to their previously-covered topics.Provide exclusivity: If you’ve got some unique data or research, shout about it! Exclusivity can help to get a journalist’s eyes on your press release.… And one thing to avoid? Clickbait. It’s really that simple.4. Send your press release pitch (at the right time). Press release? Check. Pitch email? Check. Contact details? Check.… But that doesn’t mean you’re ready to distribute your press release.You’ll need to think about the day (and time) you hit the “send” button because certain days and times have better success rates than others.For instance, 61% of journalists prefer to receive press releases in the morning. That’s almost two thirds, so it’s probably worth getting your pitch out early to have the best chance of success.However, remember that journalists have an average of 300 emails waiting for them in the morning. It might be best to wait an hour or so, and send your release mid-morning for a better chance of your pitch standing out in their inbox.Additionally, it’s important to consider the day of the week. While modern-day businesses are often active seven days a week, there’s still a traditional lull in pick-up rates when it comes to press release distribution.So, consider the day you send your release — it might land more coverage if you pitch it midweek, as opposed to sending first thing Monday morning.According to an analysis of over 100,000 press releases by Ragan, Tuesdays and Wednesdays are the best days to distribute your story. And a further study by Prowly recommends sending on a Thursday, with data suggesting over 26% of press release emails are opened by journalists on this day:Image courtesy of Prowly. Both studies indicate that Mondays and Fridays are not as effective, and you should definitely avoid sending your story over the weekend.However, there’s no one-size-fits-all rule — which is why you should test a few different days and times and see what works best for your industry.Are you pitching a time-sensitive press release?You can still send it ahead of time. Just make sure you embargo the information in your release until it’s ready to become public knowledge. You can do this by adding “Embargoed; not to be released before DATE” to the top of your distribution email.5. Follow-up on your release.An age-old question: Should you follow up on your press release?It depends on who you’re asking, but generally, the consensus seems evenly split. Some people believe following up to be a big no-no, while others indicate that it can be fruitful.If you have a release you’re particularly proud of, it won’t hurt to follow up if you’re struggling to land coverage — provided you’re tactful.Don’t just spam the journalist’s inbox with the same press release and the same pitch, however. That can get annoying, and ruin your chances of getting your story picked up.Instead, try slightly tweaking the angle of your pitch. PR expert Carrie Morgan recommends treating a follow-up email as “a fresh pitch transitioning MY news into THEIR NEWS.”You could also try giving the journalist — however, only 23% of journalists welcome being contacted by phone, so if your target is one of the other three quarters, you may find yourself hearing hundreds of answering machines.Either way, it could be worth following up, particularly if you’re confident your press release is a newsworthy piece that deserves coverage. All set to send your next press release? Hang on a second.Before you let fly and distribute your story, are you about to make any fatal errors? The last thing you want is to annoy the journalists on your target list. It might leave you with no coverage at all.Here are some common mistakes people make, and how you can avoid them when you distribute your press release.1. Your press release is too long.Your story needs to be short and succinct — especially when journalists spend less than a minute reading a press release.The easiest way to get your pitch read is to cut the fluff. Ditch anything that a journalist doesn’t need to read, or any sentences that won’t add value to a reader if your release is published in its current form.Your story should be brief and to the point, but with enough detail to give the journalist the full story.Consider taking it a step further and breakdown the “meat” of your press release into a handful of easy-to-digest bullet points. The same AdWeek survey says that 53% of journalists prefer to receive the facts in this format.Remember — every sentence counts.2. You’re targeting the wrong people or publications.If you work for a small business looking to get some coverage, you’re more than likely going to get the most success from contacting local publications.Don’t bother sending your press release to a national or international news outlet — it’s incredibly rare that a local story is important enough to make national news.You should also double-check that your target journalists are a good fit. Many tend to specialize in one or two interests — emailing a sports reporter about a press release related to health isn’t likely to result in coverage.Whatever your story, make sure the journalists and publications on your press release distribution list are relevant to your industry and audience.3. Your story isn’t newsworthy enough.Before hitting send and distributing your release, take a moment and ask yourself: “Is this story actually newsworthy?”If your release is too self-promotional, you’ll probably find that journalists won’t want to turn it into a story. Their job isn’t to give you free publicity — they want to share stories that will entertain their audiences.To avoid your release being sent straight to the trash, ensure it’s got a relevant angle, and includes solid information, statistics, and data.Any accompanying quotes should bring the story to life, rather than over-selling your own company.4. You didn’t include your contact info. Imagine crafting that story, pitching it, and finding a reporter who’s interested and wants to contact you for a quote. But the journalist hits a dead end and is unable to contact you.Unfortunately, if you don’t include your contact information on the press release, you risk losing out on the chance for increased exposure. The journalist shouldn’t have to go digging to find out how to contact you.You need to make it easy for journalists to contact you by leaving a phone number and email address in your press release distribution email — ideally ones that are checked and answered frequently. Distributing a press release sounds time-consuming, doesn’t it? If only there was a way to get yours seeded out quickly, at scale.Fortunately, there is.If time is tight (and if you’re a small business owner, it usually is), a press release distribution service is your friend. These services allow you to send out your release to relevant journalists, without having to do any of the manual work yourself.Although the cost of press release distribution might seem off-putting, just remember that time is money. And by letting the experts distribute your news story, you can spend more of your own time doing the things that make a difference to your bottom line.So, if you fancy taking distribution off your plate, check out these five services that will gladly take the job off your hands. Originally published Nov 7, 2019 7:00:00 AM, updated November 13 2019 To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally — you need to work for it.Enter: The press release.Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage:What is press release distribution?Why is press release distribution important?How to distribute your press releaseDistribution mistakes to avoidShould you use distribution services?Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness.Download Now: Free Press Release Template How do you distribute a press release? Should you use press release distribution services?
Former Indian all-rounder Yuvraj Singh has been named Maratha Arabians’ Indian icon player for the upcoming Abu Dhabi T10 tournament that will be played from November 15-24.Yuvraj is the latest signing by Maratha Arabians after they recently named former Zimbabwe captain and former England head coach Andy Flower as the new Maratha Arabians head coach.Former West Indies captain Dwayne Bravo will continue to lead the franchise like in the previous edition. The franchise also named their other retentions for the season including Sri Lankan T20I captain Lasith Malinga, apart from the Afghanistan duo of Hazratullah Zazai and Najeebullah Zadran. Australia’s power-hitting batsman Chris Lynn was named the icon player of the franchise.Speaking about joining Maratha Arabians squad, Yuvraj said: “It is an exciting new format to be part of. I am looking forward to joining forces with some of the world’s biggest names in this league and representing team Maratha Arabians. It is going to be a thrilling time for the game of cricket. It’s heartwarming to see leagues like T10 putting in so much hard work and offering such exciting format for sports enthusiasts.”Yuvraj played starring roles for India in their title winning squads at the 2007 T20 World Cup and the 2011 World Cup. His exploits at the two events made a big splash across the globe including his six sixes in an over in 2007 and the all-round exploits at the 2011 World Cup.He retired from international cricket earlier this year.Maratha Arabians is co-owned by Parvez Khan of Pacific Ventures, Bollywood actor Sohail Khan and Ali Tumbi of Aqua Properties.advertisementSpeaking on the signing, Sohail said: “It is terrific to have a world-class player like Yuvi in our squad. We have all seen his exploits for India in various formats. He is a champion cricketer and has been one of the greats in the white ball formats. It is a huge honour to have him in our squad.”Also Read | He is almost there: Abu Dhabi T10 chairman says deal with Yuvraj Singh in final stageAlso see:
New Zealand captain Kane Williamson is confident of regaining full fitness and recover from an “ongoing niggle” to lead his team out against the visiting England side in the first Test on 21 November.Kane Williamson is not a part of the ongoing home Twenty20 series against England due to a hip injury and Tim Southee is leading the Black Caps in his absence.”It’s been an ongoing niggle, really,” he told Sky Sports NZ on the sidelines of New Zealand’s defeat in the fourth T20I at Napier. “That comes at goes. It is settling, which is nice.”Since the ICC Men’s Cricket World Cup 2019 final, when his team lost out to England in a final for the ages, Williamson has played just four matches, batting four times for a high score of 26.”A lot of (the last few months) has been rehab to get the hip right,” he explained. “I had a four-dayer recently (for Northern Districts, against Canterbury), and there’s a gap between this series and the first Test, so it’s basically training going into it.”A lot of it is the mindset. So trying to get that right, trying to prepare as well as you can to give yourself the best chance,” he added.Currently, the five-match T20I series is tied at 2-2 with the series decider to be played on Sunday. England play warm-up matches against New Zealand XI on 12-13 and 15-17 November before the two-Test series.The first Test will be played at the Bay Oval from November 21-25 and the second will be held at Seddon Park from November 29-December 3.advertisement
Vivo S5 — the successor to Vivo S1 – finally goes official. The company launches the mid-range smartphone — Vivo S5 — at an event in Beijing, China. Similar to the previous Vivo phones, the new Vivo S5 also looks innovative in terms of design. The phone comes with a punch-hole display similar to what we’ve seen in the Samsung Galaxy S10 series or the affordable Galaxy M40.Before we get into the specs of let’s take a quick look at the price of the smartphone. The newly launched Vivo S5 comes in two variants – 8GB RAM + 128GB storage and 8GB RAM + 256GB storage. The base model of the Vivo S5 with 8GB+128GB is priced at 2698 Yuan that roughly translates to Rs 27,650. The second or the top-end model of the phone with 8GB RAM + 256GB storage comes at a price of 2998 Yuan that translates to Rs 30,720 approximately. The company may not exactly launch the phone at these prices in India but considering the specs, you can expect it to be a mid-ranger similar to its predecessor, Vivo S1.Moving on to the specs of the phone, the Vivo S5 sports a 6.44-inch OLED display with FullHD+ resolution of 1080 pixels and a screen-to-body ratio of 91.38 per cent. A punch-hole sits at the top-right corner of the display. The display of the phone has been certified by the German company TUV Rhineland meaning it is safe for the eyes. The Vivo S5 is powered by a 2.3GHz Snapdragon 712 Octa-core processor paired with 8GB RAM and up to 256GB storage on board that can be expanded via microSD card.advertisementThe Vivo S5 comes with an in-display fingerprint sensor on the front and includes a quad rear camera set-up, LED flash at the back. The three camera sensors along with a LED flash are bundled together in a diamond-shaped camera module while the fourth camera sensor is placed right below the module. The quad-camera setup includes a 48MP primary sensor, an 8MP ultra-wide lens, 5MP depth sensor and a 2MP macro lens. For selfies, the phone brings a 32MP camera on the front.The new Vivo S5 runs Funtouch OS 9.2 based on Android 9 Pie. The phone is supported by a 4,010mAh battery with 22.5W fast charging support. As for the connectivity options the phone includes VoLTE, WiFi, GLONASS, Bluetooth 5.0, GPS, and USB Type-C port support.The predecessor of the Vivo S5 aka the Vivo S1 arrived in India and is currently selling in the country with starting price of Rs 16,990. Considering the Vivo S1 made it to India there are high chances that the Vivo S5 may also hit the market. However, Vivo is yet to reveal official India launch details of the new Vivo S5. On November 22, Vivo is gearing up to launch the successor to the Vivo U10 aka the Vivo U20 in India.ALSO READ | PUBG Labs launched to test new features: Players to get preview of experimental features before public release
Make sure that all your media mentions are driving people to your website (make it a call to action)!Create a strong email-address-collection device on your website. (NOT something lame like “sign up for our e-blast”) Give them an incentive or a reason to join. Give them a discount on an event. Give them an article you’ve written or tips for better living and then get their email address in return for your sending that gem to them.Optimize search. Make it easy for potential supporters to find you by optimizing your site for search. A lot of nonprofits are not taking advantage of Google Grants — find out how to get started with Google Grants.Collect emails from donors via direct mail. When they know it’s more convenient, eco-friendly and cheaper, most donors actually prefer to hear from you electronically. Whenever you send a paper mailing, include a way for supporters to opt in to your email list.Use your email signature. Your email is a great tool for doing marketing, whether it’s promoting an event or asking people to sign up to hear from you on your website. If people are forwarding your email, make it easy for them to opt in for your newsletter or updates on your mission.Ask people to sign a petition. Encourage people to get involved and share their email address, then get permission to contact them. If they’re moved enough to take action by signing a petition, these folks may be your most passionate supporters.Collect email addresses at events. I have been to 10 nonprofit events in the last 18 months, and I can’t think of a single one that collected my email address. Lost opportunity! Make sure you collect email addresses during your registration process and have a way at the event for people to sign up for regular updates. One of the most commonly-asked questions we get about online marketing is, “How do I build an email list?” Building a quality email list over time is one of the most valuable assets a nonprofit can have. Email is still the primary starting point for people taking action online. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list.
A few folks recently forwarded me a story about a pretty weird fundraising campaign: Framingham State College recently sent out a letter to alumni seeking donations. The missive contained lots of literal “blahs.” A sample of text: “With the recent economic downturn and loan crisis, it has become even more important for Framingham State College to receive your support. Blah, blah, blah, blah…” The letter was clearly a joke and an attempt to appeal to 20-something hipsters, but many grads didn’t see the humor.Apparently, they got a few new donations, complaints and an embarassing story in the news.Blah, blah, blah. How original? Not really, in my book.Which brings me to my October Fundraising Success Column:Ah, autumn. The crunch of falling leaves under your feet. The crisp, cool air. Football. And the start of — you guessed it — fundraising season.This year, like every other, I fully expect my mailbox and inbox to be chockablock with the kind of clichÃ©s I used to start this column. You can call it moldering messaging. Yuck. Let’s make this year different. It’s time to turn over a new leaf. ClichÃ© No. 1I have a good place to begin. The No. 1 clichÃ© we need to banish this fall is the “it’s fundraising season” or “it’s that time again” appeal. I’m amazed by how many of these I get. My alma mater likes to inform me that it’s “annual gift time.” My public radio station reminds me every five minutes that it’s time for the “fall fundraising campaign.”The problem with this framing is that the time of year is not a reason to give, unless it’s the last week of December, in which case there is a tax-year deadline relevant to donors. (This is a notable exception — at Network for Good, Dec. 30 and 31 are the biggest days of the year.) We might live by the campaign calendar, but our audiences do not. They don’t care if it’s time for our annual appeal. That’s why they don’t work in our development department or put our campaign dates in their BlackBerrys and iPhones. They have other lives.Fortunately, it’s easy enough to fix this problem. The remedy, of course, is to stop waving the fundraising calendar and start looking into donors’ hearts and minds. We need to explain why giving now makes sense for them. Tell them what urgent, compelling, fascinating things they can achieve with their gifts. Express how their money will go further right this instant. Spin them a story that engages them on their terms.This approach creates a sense of urgency far more burning than our budget cycle. And a sense of urgency is essential to get people to give.But to be clear, I’m not dismissing campaigns. Campaigns are great. There is plenty of research that shows setting a goal and a deadline — and measuring progress toward it — is motivating to donors. But you need to show how they are part of that goal and deadline. It’s about their participation more than our own need. For example, a good campaign might be called “Send X Kids to School” rather than the “annual fundraising appeal.” It might tell the story of a child that can be helped, followed by a statement such as: We’d like to raise $16,000 to send X kids like this young girl to school. If X people give X amount, we’ll fill a whole classroom together. Then show progress as soon as you have it, so people know they have helped push you over the finish line with their participation. Or if they haven’t helped yet, they’ll know that by acting now, they can make a real difference.This is a much better approach than “it’s that time again” to support something like “education programs.”ClichÃ© No. 2Which brings me to another clichÃ© we need to strike from our campaigns: the focus on our organization at the expense of our donors. When we start talking to donors about their goals for giving — instead of our own fundraising plans — we get far better results. Make them part of the stories we tell and the heroes in our efforts to make a difference.It’s fall. So by all means, get those campaigns under way. But make them about more than just the seasonal campaign. Make them about what truly matters to your organization and, most important, to your donors. Great campaigns are not a date range on a calendar — they are about an amazing destination that you and your supporters want to reach together.
About Spitfire Spitfire Strategies (www.spitfirestrategies.com) offers nonprofits and foundations communications planning, counsel and training to help them create positive social change.Our goal is to help social change organizations use their voice in a strong, clear and compelling way to articulate their vision of a better world. We craft effective communications strategies and bring ideas to life. Spitfire then works with our clients to build the best team to implement those ideas. We work with organizations to build the necessary internal capacity to communicate effectively over the long term. This guide, from the talented team at Spitfire Strategies and the Communications Leadership Institute, is designed to provide organizations and coalitions with just enough of a process for planning successful campaigns. The guide is designed to work best with policy campaigns, issue campaigns, corporate campaigns and public education campaigns. If you are looking to pass a law, win popular support for an issue, organize a boycott or let a bunch of people know that something is bad for them, this guide is for you. It could also help you with another type of campaign, but we chose to focus on the types of campaigns mentioned above to make the tool more concise.Download The Just Enough Planning Guide below.For some people, planning a campaign is less about following a process and more about following their instincts. Long-time campaigners believe they have a feel for the road. With each new campaign, they load the station wagon with all the gear that has served them well in the past—all the tools and the processes. They have a destination in mind, shift into autopilot, and the campaign strategy unfolds from reflex and memory. Experience has taught them well—they pack light and know all the shortcuts. Or do they?For less experienced campaigners, the tendency is to overpack for fear they’ll find themselves down the road lacking a key tactic or guide. They bring it all along for the ride. Then, they often hit every attraction and marker along the way, even when it pulls them off track from their true destination—if they were even clear about their destination when they started.Organizations looking to run effective campaigns need to find the middle ground between the underpackers and the overpackers. They must chart the “happy planning medium” between the Autobahn speedsters and the country road rovers. They need a go-to planning source that offers assistance with the campaign at hand and campaigns ahead—a guide that can help them define their destination, assess whether or not they can get there, launch them in the right direction, measure their progress and (when necessary) be flexible enough to make changes on the fly.With funding from the Gordon and Betty Moore Foundation, Spitfire Strategies and the Communications Leadership Institute set out to find the perfect approach to campaign planning. In our search, we found that groups approach campaign planning in many different ways. Some follow highly detailed guides and processes that we dubbed the “War and Peace planning method.” These costly affairs are time intensive, cover even the most minute details, and take a long time to learn and implement. Other groups seem to wing it, resulting in one of two possible outcomes—haphazard success or derailment. Surprisingly, a number of the campaigns with seemingly little planning still achieve exactly what they set out to do. However, a good many others are stymied by unforeseen events that derail them and cause the campaigners to waste too much time and money to ever get things back on track.After much effort, we could not find the campaign planning tool we were seeking, so we created this: The Just Enough Planning Guide™. It borrows from what we consider to be the best practices out there and provides organizations and coalitions with a planning process that gives them a clear sense of where they are going, the best way to get there, and what to expect along the way.To those using this guide, we make three promises:We didn’t make this up. We studied dozens of campaigns, some successful and some not, so we could share the lessons learned. We also asked bona fide experts who have won a campaign or two (and lost others) to describe the key planning elements—not all the bells and whistles, just the “musthaves”—and we included those here.We left plenty of room for flexibility and creativity. For minimal planners, this guide doesn’t constrain the creative process; rather, it helps you organize your creativity in a way that channels all your brilliant ideas to help you achieve your campaign’s goal. It also lets you build your campaign your way. You determine the main components of your campaign—we help you plan for them.We kept it as simple as possible. We know that a successful planning guide can’t burden you with so many stops, detours and roadside attractions that you start asking, “Are we there yet?” This guide will help you on your way, not get in your way.
Do you know if your communications are working? Have you ever asked? If the answer to both questions is “no,” you’re not alone.Few foundation communicators claim they regularly – if at all – formally evaluate their work.To help, the Communications Network has published Are We There Yet? A Communications Evaluation Guide. Created by Asibey Consulting, and made possible by the David and Lucile Packard Foundation, the guide walks users through a nine-step process for creating plans for monitoring and measuring their communications.Among the reasons stressed for evaluating communications efforts are these:Evaluation improves the effectiveness of communications.Evaluation can help organizations more effectively engage with intended audiences.Situations change – strategies and tactics may need to change as well.Evaluation ensures wise allocation of resources.Once evaluation is underway, the guide suggests you communicate your findings to people who may benefit from what you are learning, such as your team, your board or colleagues and peers.The guide, complete with a worksheet to chart your strategy, encourages readers to follow nine steps in creating an evaluation plan:Step 1: Determine What You Will EvaluateStep 2: Define Your GoalStep 3: State Your ObjectiveStep 4: Identify Your AudienceStep 5: Establish Your BaselineStep 6: Pose Your Evaluation QuestionsStep 7: Draft Your MeasurementsStep 8: Select Your Evaluation TechniquesStep 9: Estimate Your BudgetThe guide also shows communicators how to step back and regroup when their evaluation indicates less progress towards objectives or milestones than they had anticipated.The report was written by Edith Asibey, Toni Parras and Justin van Fleet of Asibey Consulting with support from the David and Lucille Packard Foundation.
This is my new column in Fundraising Success.The human mind is like one of those kitchen gadgets featured in late-night infomercials. It beats, twists, separates, slices, dices and otherwise transforms everything that enters it. You gave someone a carrot, but before you know it, she’s turned it into a bouquet of julienned strips.In other words, what you think you’re communicating often bears little resemblance to what someone hears and thinks. Your ideology is no match for your audience’s own mental machinations. So what’s a fundraiser to do? The solution is to understand how your audience’s minds work — and adjust your communications accordingly. You have a better chance of success with this approach than you ever have in trying to get your audience to see the world — and your message — as you do.Small, not bigPeople understand the world on a personal scale. They can relate to a hungry person more easily than they can relate to hunger on a global level. They’re more motivated to act by one man’s struggle with homelessness than they are by the fact that an estimated 100 million people worldwide are homeless. People focus on what they can grasp. The bigger the scale of what you’re communicating, the smaller the impact on your audience. What does this mean to you? If you write something like, “Malnutrition, in the form of iodine deficiency, is the most common cause of mental impairment, reducing the world’s IQ by an estimated billion points,” people might think something like, “Wow, that’s depressing. Life stinks for a lot of people. I’m going to go watch Jon Stewart to cheer up.”People aren’t bad for thinking this. They’re just human. If you want to communicate with them on the scale they comprehend — a human scale — then take the big issue your organization addresses and communicate it through stories about one person, one whale, one tree. Hopeful, not hopelessOne reason for thinking small is that people tend to act on what they believe they can change. If your problem seems intractable, enormous and endless, people won’t be motivated to help. They want to know there is something — anything — that they can fix by giving you money. If you want to raise money, give them a reason to feel hopeful about the impact of their gifts rather than hopeless about the overall prospects for change.I recently saw some ads about global warming that showed the earth as a melting ice cream cone. This is probably what the environmental organization thought it was communicating: Global warming is real, and we must urgently address it. Give to our organization now.This is what I was thinking: We’re doomed. Oh well.I found the ad profoundly depressing and demoralizing. How can one donation stop the end of the planet? It won’t. So I didn’t give. Environmentalists need to give me an aspect of the problem that I can comprehend in scope and feel empowered to change.True, not falseMany fundraisers are up against misconceptions about their issues. So they spend time debunking the myths. You’ve seen those myth vs. fact sheets, I’m sure. Here’s the problem: The more you talk about the myth, the more airtime it gets and the more people remember it. And unfortunately, it might be all they remember. There’s plenty of research showing the myth vs. fact approach helps perpetuate the myth.Imagine you’re an advocacy organization trying to convince Americans a health care reform proposal does not ration care. This is important to raising money for your efforts. You might say: Myth: Health care reform means rationed care.Fact: No proposals would prevent people from getting the care they need from their doctors.And here’s what people will think: Wait, what did you say about rationed care?! My care could be rationed?!Stick to the truths; don’t repeat the myths.And in conclusion, I’ll add, stick to these principles, not your talking points. You know you’re in trouble if you ever find yourself thinking of your audience: “If they only knew – ” or “If they just understood – ” They don’t know and they don’t understand the world the way you do. So communicate small, hopefully and with the truth. You might end up having what we all want with our donors: a meeting of the minds.
Posted on May 12, 2011November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Although the maternal mortality ratio (MMR) in Nepal is still high (380 maternal deaths per 100,000 lives birth), the country has seen a 56% drop in MMR since 1990, according to last year’s United Nations Inter-Agency estimates. However, only 19% of births are attended by skilled professionals, a number among the lowest in the world, which drops to just 5% for the poorest quintile of Nepalese.In “Witness – Birth in Nepal” a Nepalese filmmaker, Subina Shrestha “who is herself five months pregnant, sets out to find out why so many mothers are dying in childbirth.”Watch the video on YouTube>>Share this: ShareEmailPrint To learn more, read:
Gulam Jeelani New DelhiFebruary 7, 2019UPDATED: February 7, 2019 03:07 IST The plan was approved at the Cabinet meeting chaired by Delhi CM Arvind Kejriwal on Wednesday.HIGHLIGHTSThe facility will be spread over 18 acresThe sports complex will be built in Delhi’s NajafgarhThe complex will also have a synthetic athletic track, a jogging track and sports lighting for cricket groundThe Delhi government on Wednesday approved Rs 139 Crore ultra-modern sports complex in Najafgarh, in outer Delhi.The proposal of department of education was approved in the Cabinet meeting chaired by Chief Minister, Arvind Kejriwal, a government spokesperson said.Spread over 18 acres, the complex in Kair village will have features like a synthetic athletic track, a jogging track, a tennis court, a basketball court, a swimming pool, sports lighting for cricket ground, an athletic and football ground and an uninterrupted power supply system, the spokespersons said.Confirming the move Najafgarh lawmaker and Delhi’s transport minister, Kailash Gahlot hailed the decision saying it will turn Najfgarh into a sports hub.”The stadium will have international level facilities for football, cricket and other indoor games. Possible only due to the blessings of Arvind Kejriwal ji and Manish Sisodiaji,” he tweeted.A government statement on cabinet decisions said that the Directorate of Education (DoE), while submitting the proposal, felt that it does not have any sports sports complex or stadium in rural areas of Najafgarh and its nearby villages. The area has one small stadium which caters to student of eight government schools.”It does not fulfill the requirements of sports needs of Najafgarh itself, especially most popular games like football, cricket etc. Almost all the school students have to organize sports practices either in this small stadium or in their respective school playgrounds,” the statement said.The DOE also felt that the excellence in sports is best possible only when the sportspersons receive training in specialised sports residential academies. “It surveyed the entire area and found a piece of suitable land in village Kair,” the statement said.advertisementAlso Read | You are my batting inspiration, Smriti Mandhana jokes with Yuzvendra ChahalAlso Watch | India would not be too worried about 1st T20I defeat vs New Zealand: Sunil GavaskarGet real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted byManisha Pandey Tags :Follow sports complexFollow Sports Complex Stadium New Delhi to get Rs 139cr sports complex soonThe stadium will have international level facilities for football, cricket & also indoor games. Possible only due to the blessings of Delhi CM and Manish Sisodia, said Kailash Gahlot, Delhi Transport Ministeradvertisement
How to Make a Rum Old Fashioned Editors’ Recommendations 16 Best Action Movies on Netflix Right Now If all the articles we post about whiskey, rum, wine, and beer didn’t already tip you off, we’re huge fans of booze here at The Manual. We love to get our drink on, but we also know that part of being a grown-ass man is knowing when you’ve had too many pickleback shots to get behind the wheel. The only problem is that it’s damn near impossible to make an educated guess about your own sobriety once you’ve got some alcohol in your system, so rather than playing a drunken guessing game and taking a huge risk, we suggest you pick yourself up a Floome.We’re sure you’re seen this kind of thing before. Personal breathalyzers definitely aren’t anything new, but if you’ve ever looked into getting one, you’ve undoubtedly noticed a problem: the cheap ones aren’t accurate, and the accurate one are expensive and ugly. Floome is something different. Italian startup 2045Tech designed it with the goal of making a breathalyzer that’s stylish, accurate, and affordable – and they nailed it.The design is super slick – it straddles the line between minimalism and functionality. Without sharp edges, Floome slides easily in and out of your pocket, and since it plugs into your smartphone it doesn’t require any batteries or recharging of any kind. 2045Tech also outfitted the device with a removable cap so you can pop it off and wash it every so often to keep it clean, making it a much more hygenic choice than other breathalyzers on the market. And the best part? It all works through your smartphone.Floome plugs into your smartphone (or dumbphone, or anything with an audio input really) via a foldable headphone jack, and thanks to the accompanying app, it can do a bunch of nifty tricks. If your blood alcohol level is too high, it’ll give you an estimate on how long it’ll be before you can get behind the wheel and automatically set up a reminder for you to blow again after that period of time passes. Don’t feel like waiting around to sober up? The app can also hook you up with local cab services in your area at the touch of a button. And of course, if you feel like sharing just how wasted you got last night, you can also post your breathalyzer results on various social media accounts.2045Tech recently wrapped up a successful crowdfunding campaign for this badboy, and they expect to launch the product sometime this fall. Find out more or place a pre-order here. The Business of Delivering Booze to Your Door, According to Drizly’s Founders Which Lobster Roll Style Reigns Supreme: Connecticut or Maine? 10 Fun Facts About Fourth of July You Probably Forgot
zoom Japan’s Mitsubishi Heavy Industries (MHI) has unveiled its plans to establish two new wholly-owned companies under the reorganization of its shipbuilding business.The move, effective January 1, 2018, would see the company split its shipbuilding business into Mitsubishi Shipbuilding, which will primarily undertake construction of ships that require intensive outfitting, and Mitsubishi Heavy Industries Marine Structure, set to mainly engage in the manufacture of large ships and marine structures.Mitsubishi Shipbuilding is to consolidate the current capabilities of MHI’s shipbuilding bases, including Shimonoseki, Nagasaki, and others, and function as a business company exclusively dedicated to shipbuilding.The new company will grow business in ships that require intensive outfitting, such as ferries and vessels used by governmental agencies. It will also make social contributions in areas impacting the environment, in an effort to achieve sustained development.Mitsubishi Heavy Industries Marine Structure will carry on construction of large ships at the Koyagi Plant of MHI’s Nagasaki Shipyard & Machinery Works. The new company will also expand business in units accommodating new fuels and manufacture of marine steel structures.MHI informed that it will work closely with the two new companies, supporting them in the development of their business operations.