Donegal County Council will be holding public information meetings in Burtonport and Árainn Mhór Island on Wednesday December 11 about the new ‘Harbour to Island Regeneration’ project. These meetings are being held to provide communities with more information on this exciting €4 million project which was recently awarded funding of just over €3 million under the Rural Regeneration and Development Fund (RRDF) by the Minister Michael Ring T.D.The project between Burtonport and Árainn Mhór is set to transform the harbour environment, delivering improved infrastructure at the harbour in Burtonport as well as high quality shorefront amenity infrastructure on Árainn Mhór. Members of the Council’s Regeneration & Development Team will be available in An Chultúrlann, Árainn Mhór Island on Wednesday 11 December from 11am to 12noon, to answer queries and give additional information in respect of the project.The team will then be joined by colleagues from the Council’s Piers and Harbours Section for an evening session starting 5pm to 8pm in the Community Centre in Burtonport.Plans and project particulars will be on display and available for inspection.This event is a drop-in event, no appointment is necessary and everyone is welcome to attend. Public invited to have their say on Harbour to Island Regeneration was last modified: December 4th, 2019 by Dionne MeehanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Arainn Mor islandburtonportcounty councilDecemberDevelopmentdonegalharbourprojectregeneration
OAKLAND — A confidence boost from the starting rotation felt pertinent following the announcement that Frankie Montas, the A’s ace, would be suspended for 80 games for testing positive for PED use.Granted, Montas’ shoes were large to fill — Tanner Anderson, in his third start with the A’s this year, left a little too much space for comfort, taking his second loss in the Tampa Bay Rays’ 5-3 win on Friday night.Anderson’s sinker started him off strong, but the Rays had him decoded the second …
10 June 2015The female rhino that survived having its horns hacked off by poachers was doing well after undergoing surgery, one of the vets who operated on it said yesterday.“The surgery went well yesterday [Monday]. She is doing quite well. She is alert and walking around and eating,” said Dr Johan Marais, an equine and wildlife surgeon at the University of Pretoria. Marais is part of Saving the Survivors, a group that treats rhino for gunshot wounds, facial gouges and other injuries inflicted by poachers.Three weeks ago poachers darted the rhino with a tranquilliser and hacked off its horns while the animal was sedated, fracturing its nasal bone and exposing the sinus cavities and nasal passages. Hope was later found by staff at the wildlife reserve – alive, but with a huge wound on the face.Worst injuries“It was a large wound, about 50cm by 30cm and very deep. It went far into her sinuses and nasal passages,” Marais said. “It is easily one of the worst injuries that I had ever worked on.”The rhino, which underwent the initial surgery in May, was later given the name “Hope”. On Monday, Marais and other vets worked on cleaning and redressing the wound and helped to maintain the structure of the rhino’s face at the Shamwari Game Reserve near Port Elizabeth.“We removed dead tissue. There is also dead bone. We took out some, but we also used it as a scaffold [to help restructure the face],” Marais said. “We will go back in two or three weeks.”It would probably take about 18 months for the wound to heal. However, if Hope was suffering to a point where it was inhumane to keep it alive, the vets would “put her down”. “But we don’t think that at this moment.”Marais said one of the fundamental problems with helping rhino was that there was very little information available on the animals, especially on their anatomy and how to deal with situations like Hope’s. “This is a work in progress.”At the rate rhino were being poached, people had to make a concerted effort to gain more knowledge about the animals so that more of them could be saved, he added.Source: News24Wire
Today we continue our series, “Insights from a Military Parent,” an ongoing discussion in which Rhonda, military spouse and mom of two young boys, responds to questions that arose from her telling of her family’s experience living through two deployments with two young children during our webinar presentation, “Intentional Connection: Establishing Positive Relationships Between Child Care Providers and Military Parents.”In today’s post, Rhonda talks to child care professionals about reasons that parents (including herself) sometimes feel uncomfortable or reluctant sharing information or discussing a concern with their child’s teacher/caregiver.Question: Why do you think some military parents feel uncomfortable talking to child care professionals?I think this differs from family to family. I think the first day of child care/school is scarier for me than for my kids. They hop out of the car with confidence and excitement. I walk through the door clueless about the sign-in book, finding the box to deposit checks, and where lunch boxes belong. It was intimidating watching all the experienced parents breezing in and out, chatting about a local event, and then whisking off to the rest of their fabulous day. What was on my mind was making sure my kids had a hug and a kiss before I left and then getting out without anyone crying. No worries there, my kids LOVED their time at school; I was the one sobbing in the parking lot.When it came time for our first deployment I felt pressured to be the strong wife and mother. We had pep talks from the Unit leaders, literature from the workshops, and of course all the sayings, quotes, and memorabilia about military wives being strong, independent, etc. My goal was to not be a burden on anyone. It is important for me to say that the “pressure to be perfect” was coming from me, not from anyone else. I believe it is something that I carried with me from my first marriage many years ago to a full-time Army man. We lived on a large base, had a close-knit Unit, and “kept it in the family.” Those early experiences had a major influence over the rest of my life. However, this new situation as a Guard wife didn’t fit with that old framework. I was far from a base, didn’t know any of the other families in the Unit, and had no close family or friends nearby. Asking for help is not something I am comfortable doing, and I felt like I should be able to live up to the “image” of the military wife in my mind. What I didn’t anticipate was just how hard it would be to go from a two parent household to a single parent household with no real support system in place.Talking to others about problems with discipline, potty training, behavioral problems, etc. requires a certain level of trust. I had grown accustomed to sounding these things out with my husband before going to the professionals. Now he was gone and none of my relatives could even remember potty training me or anyone else for that matter. The typical response was, “It seems like he/she just took to it. We really didn’t have any problems. Have you tried putting Cheerio’s in the toilet?” Aside from the fear of causing the septic system to become clogged with breakfast foods, I wasn’t quite sold on the whole cereal as a target theory. It turns out that parents forget struggling through some of those developmental issues, repressing traumatic events is a safety mechanism that helps us perpetuate our species.However, no matter how hard we try to hide our weaknesses, there are those eagle-eyed angels of mercy who just seem to know when we need help. The boys’ teachers knew I was struggling and were patient with me.The assistant director of the school pulled me aside one evening and offered me a cup of coffee. The boys were sitting in one of the classrooms watching a movie and we sat at one of the tiny lunch tables in the common area. She asked me how I was doing and I burst into tears. Why? Select a reason – stress, fear, exhaustion – but most likely because she reached out to me. Kindness is the most simple and generous of gifts. Here I was grading myself with a big, red “F” in motherhood, working woman, and strong military wife. In reality, I didn’t even know my real assignment. Through her support I realized I had to rely on others to get through the deployment with some of my sanity intact. We discussed the potty training and the sass-mouthing and the bedtime problems over the next few months. She became my back-up when the boys were not being gentlemen. She had the ability to be stern and not fall victim to their wily tactics. When I delivered punishments they responded by crying for their daddy. This made me feel tremendously guilty and I became a shameful puddle of permissive clay they molded to their benefit. How embarrassing is it to say you have no control over a toddler and a preschooler? I had to relearn discipline techniques and, most important, have someone in my corner telling me it was “okay” to set limits even though they missed their daddy.For some of us, reaching out to our child’s educator may not seem obvious when a deployment comes up. There are so many other things we have to get done. We told ourselves that the kids were too young to know what was really going on and we just told them that “daddy’s work is taking him far away for a long time.” We read the children’s books about deployment and involved them in helping him pack his gear, but we had no idea how much his absence, and my stress, would affect them.Now that we have two deployments under our family belt, I feel it was our lack of understanding how our boys would handle the stress that kept us from reaching out the first time. Had I read the research reports earlier, had I admitted to myself that my kids WOULD have some idea of what was going on, I would have included them in the pre-deployment planning. I would have made them MY number one priority.This time they were my primary concern, and with their well-being secured, everything else seemed to fall into place. We reached out earlier, developed a relationship of trust with their educators, and made allowances for failure. If we have to go through this again, I am sure we will change more things, but for now we are doing ok. No, we are better than ok…I think we made a solid B+ on this deployment. There is always room for improvement!Next week’s question: You mentioned a couple of situations in which teachers ended up “bending the rules” to accommodate your child’s temporary needs. What would you like providers to know about flexibility and accommodation?Part 1: The Power of Hearing Their StoriesPart 2: Understanding Parenting DecisionsPart 4: Responding to Misbehavior with CompassionPart 5: Adjusting to Home Life after Deployment________________________________________________This blog post was written by Kathy Reschke, Child Care Leader at Military Families Learning Network.
Pema Khandu, who pitchforked into politics after the death of his father in a helicopter crash eight years ago, was on Wednesday sworn in as the first Chief Minister of an elected Bharatiya Janata Party government in Arunachal Pradesh. Chronologically, he is the 10th. His father, Dorjee Khandu was the fifth.There was another first for Mr Khandu. His formal installation happened in Itanagar’s landmark convention centre, named after his father, instead of the Raj Bhavan about 2 km away, where his predecessors were sworn in.Apart from Mr Khandu, Governor Brigadier (Retd.) B.D. Mishra administered the oath of office and secrecy to Chown Mein as the Deputy Chief Minister and 10 others as ministers. This included Nakap Nalo and Taba Tedir, who had won the elections to the 60-member Assembly for the first time.There was no woman in the Council of Ministers whose portfolios would be allocated soon. Three of the BJP’s 41 legislators are women, including giantkiller Jummum Ete Deori, who defeated State Congress president Takam Sanjoy.Mr. Khandu described the day as historic as a “full-fledged BJP government has been installed” in the State for the first time.“With their mandate, the people have given us a huge responsibility to transform Arunachal Pradesh under the leadership and guidance of Prime Minister Narendra Modi. Our priority sectors will be law and order, health, and education besides addressing unemployment through investments in viable sectors. I assure people that we will run a clean, transparent and corruption-free government,” the Chief Minister said in a brief interaction with newspersons after the swearing-in ceremony.The chief ministers of five north-eastern States attended the ceremony. They were Assam’s Sarbananda Sonowal, Manipur’s Nongthongbam Biren Singh, Meghalaya’s Conrad K. Sangma, Nagaland’s Neiphiu Rio, and Tripura’s Biplab Kumar.Union Minister of State for Home Kiren Rijiju, BJP general secretary Ram Madhav, and Assam Finance and Health Minister Himanta Biswa Sarma too attended the function.The rise of Pema KhanduMr. Khandu was made the State’s Water Resources Development and Tourism Minister in a Congress government soon after his father’s death in April 2011. In June that year, he won the by-election to the Mukto Assembly seat – still synonymous with his father’s name.Instability since the reign of Jarbom Gamlin, his father’s successor as the Chief Minister, never quite made Mr Khandu optimistic about his political career. “I was more interested in business than politics,” he had said once.But the State’s political uncertainty made Mr. Khandu a surer leader in July 2016 when he took over from Nabam Tuki as the Chief Minister of a Congress government. In September that year, his Congress government switched over to the regional People’s Party of Arunachal only to change to the BJP colour three months later.That was the BJP’s second “takeover” government. The first was for eight months from August 2003 when the party took over from the United Democratic Front headed by Gegong Apang.
Rapunzel had it easy. Just the length of her flaxen hair was enough to get Prince Charming hooked for good. Things are not as simple anymore. If the hunt for the prince has got tougher so has the decision on the “right look”.But thanks to a range of hair-care products,,Rapunzel had it easy. Just the length of her flaxen hair was enough to get Prince Charming hooked for good. Things are not as simple anymore. If the hunt for the prince has got tougher so has the decision on the “right look”.But thanks to a range of hair-care products, agonising over the colour and style of one’s coiffure has become an experience people are not complaining about if packed beauty salons are any indicators.The hair-colour market in India is estimated at Rs 7,000 crore and has grown 200 per cent in volume in the past year. That makes it the vanguard of the personal-care market that is expected to grow at 20 per cent every year.The fact that three-fourths of the population is below 30 years of age, has high disposable incomes, is willing to experiment, is impressionable and is dying to fit in, all bolster the growth statistics.So when designer Rohit Bal adopted the Adonis blond look, not only nightclubs but college campuses also suddenly teemed with Bal clones. Not since the Sadhana cut, popularised by the winsome actress of the 1960s, has there been such a rage in the hair-styling scene.Trendy shades: A model sports streaked locksA distinct hair style has become a part of the individual’s fashion statement. Like model Diya Abraham who wore startling pink and purple streaks at the Lakme India Fashion Week in Mumbai last year.”I was out to make a statement,” she confesses. The glam look-at-me attitude is not restricted to the Page Three People. “Getting streaks or highlights is like wearing lipstick,” says design executive Arti Agarwal, who plans to get streaks of blue.advertisementAgarwal echoes the sentiments of many housewives and professionals who otherwise tend to lean on the conservative side. Hair colour has spilled much beyond the metro limits.Hairstylist Jawed Habib gives specific instances of two little explored markets-Punjab and the Northeast. Since the Sikhs can’t style their hair, “colour allows them freedom to change their looks”. “And in the Northeast,” says Habib, “people have been experimenting with colour for 10 years. They were using violets and pinks even before any multinational entered India.”Besides the Prada folk (read Tina Ambani, actor Bobby Deol, entrepreneurs Avantika and Yash Birla) who frequent Parisian salons and London stylists, most Indians till recently were dependent on the neighbourhood parlourwali.Click here to EnlargeNo longer. Funky salons like Juice, Ambika Pillai’s, Dilshad’s and Habib’s not only offer a Rs 300 haircut but they are also ambassadors of change. Though treatments can cost up to Rs 2,000, the queues have only become longer.The Lakme Beauty Salon (LBS) that opened in Mumbai in Febr uar y has a daily average of 30 customers lining up for colour wash that costs Rs 1,175. It plans to expand from the present 38 to 200 salons nationwide in the next three years.Queries on cosmetics and brands too have increased dramatically in the past five years. Says Dr Rekha Sheth, president of the Cosmetology Society of India: “My patients have doubled in the past 10 years and 40 per cent of my clientele is men.”And the astute Indian is not just chasing labels. Hair specialist Rita Khatwani points out that an increasing number of clients know exactly what they want and will pay for it. But they expect international quality.” It is the desire for the international look that the multinationals hope to cash in on. While over 46 per cent of the people use hair colour in the US, in India only about 4 per cent opt for it.When global leader L’Oreal set its sight on India in 1996, people were struggling with black dyes or home remedies like henna that leaves an unnatural red tone while camouflaging gray hair. L’Oreal campaigned against colour prejudices by training hairdressers and even having stylists forecasting colours for the season.Trendy shades: Rohit Bal’s hair hue set a new trendJawed Habib, HairstylistThe brand is now available at over 2,500 salons in 36 cities with 51 colours. Lakme has resorted to more conventional promotion drives: During the Valentine week in February, it slashed prices by 20 per cent on products and treatments at select Lakme Beauty Salons.Indian companies like Godrej and Sunsilk have also risen to the challenge. Godrej’s ColourSoft has concentrated on four basic shades and commands, together with the Godrej dye, 45 per cent of the Rs 7,000-crore market.It is the hair-dye powder sachet that is Godrej’s bestseller, even in rural India, with more than 11 lakh outlets stocking it. In contrast, Sunsilk with its range of seven colours has positioned itself as a fashion brand. Association with international stylists and the Sunsilk Salon Awards has catapulted the brand into the big league in less than a year.advertisementDomestic competition has not deterred international companies. Keune, a Dutch brand launched in May last year, is determined to make a splash in a market dominated by L’Oreal and Sunsilk. Olive green and deep blue are among the 72 shades Keune offer to the adventurous.Another newcomer Schwaskopf Professional too is eager for its share. The German company plans to invest Rs 20 crore to build brand equity and awareness. It also initiated the Academy Schwaskopf, a training institute for hair perming, colouring and straightening at Delhi’s Grand-Hyatt in January.All this to persuade customers to wear the right tint and a bright smile. No one can say, however, how long the hair colour fad will last. It might well be a case of hair today gone tomorrow.
As you can see, on-page SEO is only part of the equation. It helps you get indexed by Google, but it’s not the only thing you need to do to get on page one of google.co.uk. So to make sure you’re also strengthening your website’s off-page SEO, in this post we’ll discuss a few link-building best practices for targeting a UK-based audience. Focus Your SEO Efforts on Google Before we get into some specific link-building recommendations, make sure you’re considering focusing on Google in your UK SEO targeting strategy. According to Hitwise , Google has a search engine market share of approximately 90% in the UK , with Bing, Yahoo, and Ask.com trailing far behind. So it’s worth your time to focus on Google when measuring the results of your SEO efforts. Topics: Okay, now let’s get into some off-page SEO best practices for targeting a UK-based audience … Guest Blog for UK-Based Blogs Google determines your rank for different search terms based on the number and quality of the inbound links pointing to your website. So if you want your site to rank well on google.co.uk, generating inbound links from sites on a .co.uk domain will help you more than inbound links you might get from another domain extension, such as .ie or .de. Guest blogging can be a great strategy for generating inbound links , since the sites you blog for will often let you include a few inbound links back to your own website. Just make sure you’re optimizing these links with appropriate, keyword-rich anchor text for the maximum SEO benefit.While there’s nothing wrong with blogging on blogs outside the UK, if you’re targeting an audience in the UK and your goal is to rise in google.co.uk’s search rankings, then you should aim to guest blog for blogs that are also on the .co.uk domain. Identify the Right Blogs to Target First, m ake a list of all the top blogs in the UK that are relevant to your industry. To find relevant blogs in your industry that have a .co.uk extension and are actively accepting guest blog submissions, do a Google site search for: site:.co.uk your keyword “guest post” site:.co.uk your keyword “guest blog” Just replace your keyword with a keyword you’d like to blog about. This query will lead you either to a guest blog post submission page or a post written by a guest blogger on websites with the .co.uk domain so you know those websites accept guest blogging submissions. Participate in Comment Threads and Communities in Your Industry Before you pitch a guest blog post, it’s also a good idea to comment on the blog you’re targeting and connect/establish a relationship with the blog’s manager on Twitter. This will help you become a familiar name/face, so that when you do pitch the blog manager about your guest post, he or she will already know who you are.Even if you don’t end up getting accepted as a guest blogger, establishing relationships with other UK bloggers will make them aware of your existence — and your blog. And any inbound links you naturally accrue from these influential bloggers, or any tweets in which they share links to your content, will help to boost your SEO efforts. Remember: Social media now directly impacts your website’s SEO , so it’s well worth your time to create a Twitter list that includes influential bloggers in your industry, and interact with them regularly. Pitch Your Guest Post Before pitching your guest post to a blog manager, familiarize yourself with the content on their blog. What kinds of posts do they typically accept? What topics do they blog about? Is their audience B2B or B2C? This will help you pitch the right type of blog post, which will increase your likelihood of getting accepted. For more information about following guest blogging best practices, including tips on crafting the perfect guest blogging pitch, check out our article, ” 17 Foolish Mistakes to Avoid as a Guest Blogger .” Tailor Your Content to Appeal to a UK-Based Audience Make sure you’re creating interesting and valuable content that’s particularly relevant to your audience in the UK. Just like any great marketing content, your UK-targeted content needs to address the interests of and provide solutions to the problems your UK audience has. Consider the buyer persona(s) of your target UK audience. How can you help them? What is the latest industry news in the UK, and how does it impact them specifically? There are several other things to consider to ensure that your content is relevant to a UK audience. These tips may require some additional effort if you don’t live in the UK, but they’re important considerations to make: Spelling Nuances: Favorite is spelled ‘favourite,’ optimize is spelled ‘optimise,’ and so forth. Know which words to pay attention to , and edit their spellings accordingly. Pop Culture References: If you’re making an analogy or providing an example that incorporates a pop culture reference, make sure your audience in the UK will ‘get’ it. Industry News: If you’re writing an article about how your industry has been impacted by some recent news in a country outside the UK, make sure it applies to your UK audience as well. Events: Furthermore, think twice before covering an event that happens outside the UK. If it was inaccessible to your audience, will they even care about it? Aim to Create In-Depth, Valuable, and High-Quality Content No matter which audience you’re targeting, it’s now more important than ever to focus on creating high-quality content. So rather than pumping out tons of subpar content, spend the time to craft valuable, high-quality pieces of content every single time. Google’s Panda update has made content quality an extremely important factor for marketers , as search engines are starting to reward sites with high-quality content with better rankings, and penalize websites with low-quality content . Not only does high-quality, insightful content attract more views, but it is also more likely to naturally to attract inbound links as well as social media shares — both of which are factors that strongly influence Google’s search ranking algorithm.When creating content, keep the following attributes of high-quality content in mind — which we elaborate on in this blog post : It’s helpful or fulfills an interest/need for your target audience. Above all, make sure your content is helpful and valuable to your UK readers. Have you included all of the information they need to be successful at whatever it is you’re trying to teach them or inform them about? It’s interesting. Don’t underestimate the value of entertainment. Make sure your content is not only helpful but also interesting to read, rather than sounding like technical documentation. Keep readers engaged and entertained, too. It’s well-written. High-quality content doesn’t just hit on the right ideas and points, but it’s also well-written. Don’t overlook the importance of great copywriting . In addition, use data to support your points when appropriate, and attribute your sources with the proper citation . What other link-building tips do you have for getting found in search by a UK audience ? When measuring your results, you can use a tool like HubSpot’s Keyword tool to show you two things: how much traffic you’re generating for your target keywords, and your rank in Google for those keywords. Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we’ve developed a helpful, free tip sheet — 10 Quick SEO Tips to Target a UK Audience — that you can download, print, and keep handy. On-Page vs. Off-Page SEO Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours — to signal to search engines that you have an authoritative website.Keep in mind that on-page elements are much easier to optimize for because you have direct control over your own website. And while these on-page SEO steps are definitely important, they’re usually not enough to get to the first page of Google. Here’s why … When you search engine optimize your on-page elements , it helps Google and other search engines understand what your web page is all about. Search engines then index your page by the keywords you used on that page. Originally published Jan 23, 2013 9:00:00 AM, updated February 01 2017 But on-page elements aren’t the only thing search engines take into consideration. When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. And because search engines want to be as helpful as possible to its users, they only want remarkable content on page one of their search engine results. As a result, the more inbound links you have pointing to your site, the more authoritative search engines will think your website is, the better they’ll rank your pages, and the more prominently they will display you in their search engine results pages (SERPs). Link Building Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Pinterest Marketing Originally published Dec 13, 2013 4:00:00 PM, updated July 28 2017 This post originally appeared on Inbound Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Inbound Insiders.A few months ago, my cousin found an image of mine that I’d taken of my dog, Pepe, on a Facebook page with over 100,000 likes. Hot dog!While I was gratified by the hundreds of likes and comments (yes, my dog is adorable), I did kick myself a little for not having watermarked the image. Had I done so, I could have included my company name and even my website address.Free Resource: 12 Pinterest Templates for BusinessAside from the fact that Pepe’s insisted on a raise and a better office, no harm and no foul. Even though I didn’t get credit for it, I really didn’t mind that my image was used to entertain and ultimately raise the Facebook Page’s “talking-about-this” score — it was for a good cause.But, what if you made your money off your art, and an uncredited share like that felt more like stealing than a commentary on your dog’s cuteness?Or, what if you bristle at the thought of people pinning and repinning your images on Pinterest, where the only way you get credit is if someone properly links to you as the original source and the pinners click through to your site?This is where watermarks come in!How to Create a Watermark for a Pinterest ImageUsing an image-editing program that allows you to adjust transparency, create your watermark. It may be your business name, logo, URL, or a combination. Generally, it should be one color (usually white), have a transparent (not solid) background, and not so busy that it makes looking at a watermarked image completely unbearable!No image-editing software? That’s okay. If you have an image with a transparent background (as in our logo, shown above), we can adjust the transparency and remove the color in the next step. Even if you don’t, you can still make a super-simple watermark — no software required.For instance, PicMonkey gives simple directions for adding a watermark, assuming you have one all ready to go. If you don’t have an image to use, you can create one right in PicMonkey!No need to log in — just upload the image you need to watermark by hovering over “Edit a photo.” You can then click to upload or just drag a photo there.Then, if you have your own watermark image, you can:1) Click the “Overlay” (butterfly) button.2) Select “Your Own” and upload your watermark.3) If you don’t have a watermark image, you can use text. To do so:Click on Text.Choose a font.Type your text over the image.Adjust the size of the font with the Text control box.Adjust the size and position of the text box by dragging the corners or the entire box, respectively. Still, you might have an image without enough transparency and maybe too much color. No worries!While you still have your overlaid image or your added text selected, grab the color selector and drag it all the way up to make it white (or stop somewhere along the way if you prefer). Then, give the watermark the customary transparency by dragging the “fade” slider up until you are satisfied with the results.If I’d done that with my image of Pepe, I could have had all sorts of dog-lovers coming to our site. Who knew it would be so popular?!Another Way to Get Some Credit on PinterestIf your readers are pinning using the Pinterest bookmarklet on Chrome, the Alternative Text you put on the image will become the default pin description. You can include your Pinterest username here to increase chances that people will see the original source of the image. Most people don’t bother editing the description of pins. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
On-page SEO Topics: Originally published Feb 19, 2014 4:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mobile continues to change the way that we search, explore, and shop, and as consumer behavior comes further into focus, there are clear opportunities for marketers to take advantage. Mobile is always on for consumers, so marketers need to make sure their mobile search strategies are reaching people in these different search contexts.According to the Mobile Movement, a study by Google, 77% of smart phone users visit search engines. And page titles are the first thing that mobile searchers evaluate when browsing search results on their phone. The closer you can match your page titles to their search queries, then, the higher the likelihood that a user will click through to your content.Despite its apparent simplicity, the title of a page is an important marketing tool that allows you to create content that’s optimized for internet presence, and facilitates navigation for your audience. Try not to think of a title as a feature of a page (or website), but as a property that affects the entire page by setting the tone and context of that page itself — it’s your first impression.Here, take a look at an example of a well optimized title, and then we’ll break down the elements to replicate in your own page titles.Optimizing your page titles for mobile search is really simple. Here’s what you should look out for:Aim to limit your page title to only 45 characters, unlike for desktop which is 65 characters.Position your primary keywords toward the front of the title.Continue to apply SEO best practices. That means no keyword stuffing, and maintaining a title that reads naturally.As a bonus tip, take a look at your site’s analytics (Google Webmaster Tools offers great insight as well) to see what keywords consumers use when on mobile versus desktop. It’ll help you make good keyword decisions when titling your page.Not too hard, right? Let me know what other common SEO questions you have that I can try to answer in future blog posts.
Advertiser: McDonald’sAgency: DDBMany World Cup ads focus on the greatness of football stars such as Neymar Jr., Messi, and Ronaldo. McDonald’s decided to do the opposite: They found a bunch of ordinary folks around the world whose skills are just as extraordinary as the pros and made one heck of a compilation of really cool tricks that leaves you amazed, amused, and applauding — especially for the quick-footed old man who wins the award for coolest grandpa ever.3) Nothing Is Impossible for a Chilean (Spanish) Originally published Jun 12, 2014 2:00:00 PM, updated February 01 2017 Advertiser: Banco de ChileAgency: Prolam Young & RubicamChile is playing in a “group of death” in the World Cup, meaning that it’s got some of the fiercest competition from previous champs and finalists like the Netherlands and Spain. Featuring the Chilean miners at the site of the infamous Campamento Esperanza mines, the ad is a powerful call for Chileans to rise above struggle: If the miners were able to defy all odds and make it out alive after being trapped for days, the team can harness the same spirit and push through. The phrase “Nothing is Impossible for a Chilean” is repeated several times with fervor. Whether Spanish is your native tongue or you rely on rudimentary Spanish to get by in this world, this ad will leave you with some serious goose bumps.(Tip: If you want to see the translation, turn on captions by clicking the “CC” button.)4) Adriana Lima Transforms a Man Cave Advertiser: HyundaiAgency: INNOCEAN USAI burst out laughing watching this ad. Hyundai piggybacks on a popular copy trend popping up informally on social media and sites like Buzzfeed — the “because something” trend. For example, I say the word “wicked” a lot, because Boston. Hyundai created a series of advertisements that depict events that happen because, you know, fútbol. This particular one is aimed primarily at the Spain camp, and starts with very pregnant couples all piling into the hospital at once. Nurses ask each other, “What happened 9 months ago?” A series of quick flashbacks shows that it was all due to the elation of Spain winning the last world cup, and … BOOM. And kudos for the social media tie-in at the end with #BecauseFutbol.7) Everywhere You Want to Be, Featuring Zidane and Cannavaro It’s FIFA World Cup 2014 time, and boy do we have fútbol fever! We’ve filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event.In case you missed it, the World Cup is pretty much the most epic event ever (sorry, Olympics). No other single sporting event unites as many fans and stops the world quite like it does. During the next several weeks, the best of the best will take the field for their countries and battle it out for the ultimate prize on a world stage… and marketers know that.Have you ever watched a really, really good ad and just said … wow. Maybe it tugged at your heartstrings (I’m looking at you, P&G “Thank You Mom” ad), made you laugh out loud, gave you a new idea, inspired you, or made you stop and think. We definitely felt all sorts of emotions while watching all the World Cup ads that have been playing over the past few months.Below are some of the best World Cup 2014 ads we’ve seen so far. We’ve picked ads for their inspirational messages, skillful cinematography, laugh-out-loud scripts, and inventiveness. The World Cup is as epic as events can get, so it only makes sense brands pull out all the stops when it comes to advertising.Take a look at the ads below, and then tell us: Which one is your favorite?1) Time Zone Advertiser: Nike FootballAgency: W+KNike wins when it comes to creating top-notch commercials. They get the biggest stars (this one has the world’s best footballers and the Hulk to boot), draw fans in as close as they’ll ever get to the action, and use fantastic cinematography to boot. And it works. Every. Single. Time. The concept of this World Cup’s campaign is original as always, and plays on every football fan’s fantasy of not just playing with greats like Ronaldo, Neymar Jr., and Rooney, but also being them. The progression of outdoor soccer game in a park to center stage at the World Cup escalates audience members’ feelings from “this is cool” to “this is epic.” Nike does a nice job of dismantling the barrier between “us” and “them”, showing off players’ personalities up close, and weaving in humor throughout. It’s fun, fast, and all about the football. Really good ads, like good marketing in general, serve the purpose of connecting audiences to a brand. In this case, these brands all capitalized on the biggest single sporting event in the world — they know there is a staggering audience for these matches (in the billions). If they can harness the energy and excitement around it and use it as a conduit between the audience and their brand, they’re in for a huge win. The ads highlighted here successfully connected their brand to their target audience through football, so to that we say, Gol! Advertiser: AdidasAgency: TBWA\Chiat\DayWhat happens when you put a bunch of greats in the same house and give them a football? Destruction of property and fancy footwork, of course. Adidas draws on the star power of its athletes to grab its international audience’s attention with one fell swoop. Bringing together superstars from different countries who play(ed) for different football clubs means more people instantly can relate to it. Chances are most of them are a fan of Beckham, Zidane, Bale, or Lucas Moura, which means it’s much more amusing to watch them goof off and play a pick-up game right in one of their homes. Usually Adidas goes for more gritty, intense ads that glorify the blood-and-sweat aspect of the game, but this was a great successful attempt at something lighter.6) Because Fútbol Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Advertiser: ESPNAgency: WDCWScenes showing fans from Rio to Kumasi to Valencia to Moscow to Seattle show the differences between cultures but the same excitement everyone is feeling watching the World Cup. It transcends countries and cultures — it’s universal. ESPN’s ad is aimed at increasing its American audience for the World Cup by connecting them to the rest of the world. The message at the end of the ad says it all: “Every 4 years the world has one time zone.”2) GOL! Advertiser: KiaAgency: David & GoliathKia’s Adriana Lima ads can be hit-or-miss. Sometimes, they come on as too much and too little value. But agency David & Goliath hits the mark with this fun, cheeky ad that lightly scolds the American male (Kia’s target audience) for being in a bubble — it reminds them to look beyond home to what the world has to offer. That world includes things like fútbol and, you know, foreign cars like Kia. Also, Adriana Lima wins because she’s Adriana Lima.5) House Match Advertiser: VisaAgency: Almap BBDOFrenchman Zidane is infamous for his head-butt against an Italian player in the 2006 FIFA World Cup finals. I guess enough time has passed where it’s totally cool to make light of the situation — in fact, Zidane has been popping up all over the place in the World Cup advertising game (such as the Adidas ad in #4).VISA pulls off a brilliant advertising moment by placing Zidane in an Italian restaurant, which, for those who know the context, creates an instant interest: What will happen next? The choice of including former Italian great Cannavaro (great expressions from him), playful accordion music that rises in tempo as the mood escalates, and the revelry that follows when Italy scores (and Zidane bearing the hugs from the Italians with a resigned smile) makes for a good chuckle.That being said, the messaging at the end, “Everywhere you want to be,” is a little convoluted. I don’t know if Zidane necessarily wanted to be in that particular restaurant at that time, but I’m reading it as “Visa is accepted everywhere.” Anyways, on the advertising front, points for originality.8) Winner Stays