Tackling connected light systems

first_imgShare this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Optoelectronics The U.S. Department of Energy hosts annual workshops including one June 7-8 in Santa Clara, Calif. to provide a forum where converging industries can examine technology needs.  Stakeholder inputs at these workshops guide directions at DoE’s connected lighting test bed and encourage the development of other lighting test beds, increasing the opportunities for stakeholders to see firsthand what’s possible.The replacement of today’s lights with LEDs enables significantly improved energy and lighting performance in buildings and cities. We see growing interest in connected lighting systems that can provide new services such as inventory tracking and emergency services.The DoE’s Solid-State Lighting Program is working closely with industry to identify and address key areas that could unlock the full potential of connected lighting systems to improve energy efficiency and lighting quality.Data-driven energy management can significantly reduce energy consumption and enable new market opportunities, such as pay-for-performance energy efficiency initiatives and energy billing for currently unmetered devices. But reporting accuracy must be known and meet the market opportunity requirements.System performance depends on devices working together. Common platforms and protocols are needed to enable data exchange between lighting devices, other systems and the cloud. For users, this provides choice and reduces the risk of obsolescence. It also can improve system performance by enabling multi-vendor competition and easing deployment of complex technology.Systems that are overly complicated and time-consuming to configure have historically delivered less-than-ideal performance. This has often been the case with lighting controls, a situation compounded by a lack of standardization.Connected lighting systems with increasing degrees of automated configuration have the potential to significantly improve system performance and value. This, in turn, could lead to far more widespread use of advanced lighting control strategies that increase energy savings.Connected lighting products can collect and exchange data and possibly even serve as a backbone for the Internet of Things. Such links can enable a wide array of services for building systems that have long operated in isolation. In addition to occupancy and daylight sensors, sensors that measure carbon dioxide, vibration, and sound provide air quality monitoring, theft detection and can even guide you to an empty parking spot.— James Brodrick is the solid-state lighting technology manager in the U.S. Department of Energy’s Office of Energy Efficiency and Renewable Energy. This article originally appeared on Embedded’s sister site, EE Times: “Connected lights create IoT links.” Leave a Reply Cancel reply You must Register or Login to post a comment. This site uses Akismet to reduce spam. Learn how your comment data is processed.center_img Continue Reading Previous The search for ultra-low cost IoT: How low can we go?Next Road trip to Volteralast_img read more

HCC Embedded: MISRA-compliant EAP framework for secure IoT networks

first_imgHCC Embedded has released an embedded Extensible Authentication Protocol framework to support secure wireless connections for embedded devices. As part of this release, HCC provides support for many “flavors” of EAP, and the framework easily extends to include other protocols. Commonly used algorithms including EAPOL, EAP-TLS, EAP-IKEv2, and EAP-MD5 are available immediately.EAP is used for device authentication that supports many types of secure access. It provides a basic request/response protocol framework over which specific security algorithms can be implemented. This approach gives developers a way to ensure that industrial, medical, and transport IoT devices that join a wireless network are authenticated. This helps to create a robust and secure network.HCC’s EAP components are fully compliant with all relevant RFCs and come with a full test suite to verify correct operation on the target system. The EAP framework is developed according to HCC’s MISRA coding standard and provides reliability on any embedded target. When used with HCC’s MISRA-compliant networking stack, the EAP framework enables engineers to develop a secure, high-quality IoT device quickly and with confidence.HCC is committed to ensuring the elimination of security problems caused by software-quality issues. HCC’s EAP framework is available with full MISRA compliance reports. Additional life-cycle evidence, including high-level design and functional specification, are supplied on request. To help ensure seamless connectivity of secure wireless networking, HCC has also joined the Wi-SUN Alliance as an adopter member. The Wi-SUN Alliance seeks to advance seamless connectivity by promoting the IEEE 802.15.4g standard–based interoperability for global regional markets. The HCC EAP framework passes Wi-SUN interoperability tests and conforms fully to certification requirements.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Tools & Software Continue Reading Previous Cypress: support for Platform Security Architecture Trusted Firmware-M from ArmNext Renesas completes RZ/N1 solution kit lineuplast_img read more

ST: STM32 expansion software simplifies security implementation on IoT endpoints

first_img Continue Reading Previous Development of a cooling system for a COM carrier systemNext Express Logic supports Secure Boot and Secure Firmware Update for STM32 MCUs Consolidating secure boot, secure firmware update, and secure-engine services in a convenient STM32Cube expansion software package, X-CUBE-SBSFU v.2.0 from STMicroelectronics helps product developers fully utilize the security features of STM32 microcontrollers to protect connected devices like IoT endpoints and help manage their life-cycle.X-CUBE-SBSFU Secure Boot enables protection of intellectual property, checks and activates the STM32’s built-in security mechanisms, and checks the authenticity and integrity of user application code before every execution to prevent invalid or malicious code from running. The trusted device can then safely take part in mutual authentication when connecting remotely to a network, in accordance with well-known security best practices.The secure firmware-update functionality aids lifetime device management – applying fixes, functional upgrades, and security updates to cover the latest cyber threats — by handling secure loading and safe programming of firmware. The secure loader supports multiple recognized digital-signature (ECDSA or AES methods) and cryptography (AES-GCM) algorithms to receive, authenticate, and decrypt the encrypted firmware image, and check the integrity of the code. The safe programming supports both single-image update for maximum user-application size and dual-image update giving extra flexibility to support anti-rollback during image installation and Over-The-Air (OTA) firmware download.In addition, X-CUBE-SBSFU secure-engine services maintain a protected environment for storing critical data such as cryptographic keys and executing cryptographic algorithms, thus completing a comprehensive package for protecting connected devices and securing IoT networks.The X-CUBE-SBSFU expansion software package is delivered as a free-of-charge reference library, available under Software License Agreement, and comes with technical literature to aid implementation of best-in-class protection demonstrating state-of-the-art usage of STM32L4 and STM32L4+ security features. Built upon ST’s STM32Cube software technology, it will simplify portability throughout the extensive STM32 family that comprises over 800 devices offering a wide range of performance, memory density, feature-integration, I/O, and connectivity options. An X-CUBE-SBSFU package update will be introduced to give code references to the other STM32 series.Share this:TwitterFacebookLinkedInMoreRedditTumblrPinterestWhatsAppSkypePocketTelegram Tags: Chips & Components last_img read more

The Classic Biker Clan

first_imgIndia is one of the largest two-wheeler markets in the world. Millions buy new bikes every year. But no buyer of a new bike matches the passion of the collectors who scour the internet and junkyards for classic two-wheelers from iconic brands like the Czech-made Jawa, which led to a,India is one of the largest two-wheeler markets in the world. Millions buy new bikes every year. But no buyer of a new bike matches the passion of the collectors who scour the internet and junkyards for classic two-wheelers from iconic brands like the Czech-made Jawa, which led to a Twitter frenzy when Anand Mahindra announced hes bringing it back to India this year.Who are these buyers who cling on to the past? What are some of the machines that attract top prices?Lets begin with brands like Harley-Davidson and Indian. Bikes like these command incredible sums, and basket cases go for lakhs. Naturally, collectors are wealthy, and they spend huge amounts to restore these motors, as authentic parts have to be imported or handmade here.The restored bikes are works of art and frequently win events like the Cartier Concours, as industrialist Arjun Oberoi’s Indian Chief did last year. Found in a dilapidated condition in a barn, it took master restorer Gurmukh Singh nearly two years to restore. Manufacturers like Triumph also come forward to help owners restore classic bikesBritish brands like BSA and Triumph have a similar cult following, and models like the BSA Golden Flash and Triumph Cub are collectors items.While manufacturers like Triumph also come forward to help owners restore classic bikes, most owners of these machines remain dependent on master craftsmen to get their bikes going. This is where practical classics come in. BSA has a cult following, and models like the BSA Golden Flash are collectors’ itemsA few weeks ago, Bangalore hosted the annual Jawa Yezdi Day event. The event was organised by the Bangalore Jawa Yezdi Motorcycle Club (BJYMC). The club is run by enthusiasts and there is minimal intrusion of money matters. If you have a Jawa or Yezdi and it has a PUC certificate, you are welcome to participate. This is what our country needs. Honest organisations which are best referred to as non-profit.advertisementThe owners of these Jawa and Yezdi bikes are real enthusiasts. They go out hunting for parts and spend hours at workshops to get their bikes going. Bikes like the Yezdi 350 Twin have become collectors items and owners are rather passionate about their bikes. For example, one of the founders of BJYMC, Brian Amanna, already owned a Jawa 250. It belonged to his father, and he always wanted to own a Twin. After years of searching, he found one and restored it himself.Royal Enfield has its fair share of collectors, too, and not only the ubiquitous Bullet but also models like the Crusader. It was made in India at the Madras factory and sported a 175 cc Villers two-stroke single motor, a rarity for a company that otherwise uses four-stroke 350 and 500 cc engines. In the collecting game, rare means money, so Crusaders command high prices. Royal Enfield has a fair share of collectors, too, and not only the ubiquitous Bullet but also models like the CrusaderWhen it comes to scooters, models from Lambretta and Vespa rule the market today. Thanks to both brands being present in India at one point of time, spares are relatively easy to find. However, there is a massive difference between the prices of various models. While Italian Lambys like the LD-series command lakhs even as basket cases, scooters like the LI-series are more affordable. This is primarily because the same models were once made in India under licence from Innocenti by Scooters India Limited. The LI-series were rebranded as Vijai Supers. Same goes for Vespa. Models like the VBB and VBA were made by Bajaj Auto. Italian Lambretta LI-series was rebranded as Vijai SuperWhether you do it yourself or have someone else restore your bike, the experience is addictive, as Raj Awasthi, owner of a fleet of classic scooters, points out. Every time I buy a scooter, I promise to myself that it will be the last one. And then I spot another one and the story goes on and on, he says.Most such bikes have expired registrations, and there’s no way to get them renewed. But there may be a solution on the way, with Maharashtra allowing vintage vehicles on the roads if their owners pay a green tax and get them retested every five years.last_img read more

LG may launch V40 ThinQ with triple camera setup, notch on November 16

first_imgLG has already unveiled two premium budget smartphones-LG G7 ThinQ and LG V35 ThinQ– this year. And the word is that the company is planning to launch another V series smartphone this year with a set of extremely powerful cameras.According to a report by MySmartPrice which has managed to get a hold of the first press renders, LG’s upcoming top-end device– V40 ThinQ– is likely to come with a notched screen and a triple camera setup on the rear side of the phone. The triple camera is likely to be coupled with a single LED flash. With this, the Korean tech giant will be able to compete with the likes of Huawei P20 Pro and companies like Apple and Samsung, which are planning to introduce a triple-camera setup in their upcoming smartphone launches.While LG is likely to retain its trademark wide-angle lens, it remains unclear if the company would include a telephoto lens in the third module. Besides this, the phone is also expected to sport a dual-camera setup in the front, a feature which was last seen in LG V10. However, word is that the secondary camera in the front could also be an IR sensor which could indicate that LG might include 3D face recognition technology in its upcoming smartphone.Besides this, the leaked images indicate that the phone could feature a glass back with mirrored finish. Just like G7 ThinQ, V40 ThinQ would sport the fingerprint sensor at the back of the phone under the triple camera setup.advertisementAs far as the display is concerned, LG has so far used OLED screen in its V-series smartphones. In line with this trend, V40 is likely to sport P-OLED display with curved edges. The display is likely to sport a notch on the top, a feature which was seen in most smartphone launches this year. While there appears to be no notch in the leaked press render, but if you look at it carefully, the notch in V40 appears to be masked just like it can be in G7 ThinQ.Apart from this, the placement of the buttons seems to be similar to G7 ThinQ. While the button dedicated for Google Assistant appears on the left side of the device below the volume control button, the power button is placed on the right side of the phone. Additionally, the phone, like most top-notch phones launched this year is expected to run on Qualcomm Snapdragon 435 processor and sport a loudspeaker, a microphone and a 3.5mm jack.ALSO READ: LG G7+ ThinQ with AI cameras and Snapdragon 845 processor launched at Rs 39,990, exclusive to FlipkartThe report apart from spilling the beans about the phone also suggests that the company could unveil the phone on November 16, 2018.last_img read more

Family received death threats after Champions League final, says Sergio Ramos

first_imgSpain and Real Madrid captain Sergio Ramos revealed that his family received “death threats” after the Champions League final, where he injured Liverpool’s Mohamed Salah.Ramos, 32, was jeered throughout Spain’s 2-1 victory over England at Wembley in a UEFA Nations League game.Speaking to ESPN after Spain’s 2-1 win over England at Wembley in a UEFA Nations League game, where he was constantly booed, Ramos said that the boos doesn’t affect him but he would have liked a different reaction.”One tries to evade (the boos). In the end you feel it, but I stay out of everything. It doesn’t affect my game,” Ramos was quoted as saying by ESPNFC.”I would have liked another reception because people only remember the action of the final, and nobody remembers the death threats that my family and my children received.Also read – Salah hits out at Ramos over Champions League final injury”It is a very sensitive issue that people maybe take as a joke about and (that’s why they) whistle in a great stadium like this. My conscience is very clear. I already explained (what happened), and I do not have to give more explanations.”Salah was forced off the field with a shoulder injury midway through the first half following a challenge by Ramos and Real went on to beat Liverpool 3-1 on the day to win their third consecutive crown. Mohamed Salah injured his shoulder during the Champions League final (Reuters Photo)The whole issue has been blown out of proportion and both Salah and Ramos have been asked about it even now. However, Ramos has time and again denied trying to intentionally hurt Salah.advertisement”You never expect a reception that is not good because, as I said the other day, if these [English] fans have something good, it is that they have always been with the great players. It has not been like that, but I am very calm, with my conscience very clear in that aspect.”As I said before, I have never tried to hurt a colleague. There are people who may have misunderstood it, but these are football things. It will not change anything in my game or in me.”Meanwhile, he was effusive in his praise for Spain and Manchester United goalkeeper David de Gea who made a string of saves to keep England and especially Marcus Rashford at bay.”He is a great goalkeeper. We have always said it,” Ramos said. “The big games are those that mark the great players. After a World Cup with many doubts, he deserved (a performance such as this).”He is a great goalkeeper, and today he has (had) a great game, he has made some interventions that have marked the result of the game. Hopefully it is also a beginning, and that will help him to gain confidence because he is a key player for us,” Ramos added.(With inputs from IANS)last_img read more

Osaka not sad despite US Open win getting overshadowed by Serena row

first_imgNaomi Osaka said that Serena Williams’s row with the umpire during the US Open women’s singles final has not altered her feelings about winning a Grand Slam title because she had no idea about how to react after winning one.Osaka, 20, stunned the tennis world and everyone present at the Arthur Ashe Stadium on Saturday, when she beat her idol Serena 6-2 6-4 to win her maiden Grand Slam title.But, her win was overshadowed by an explosive row between Serena and umpire Carlos Ramos which resulted in the 23-times Grand Slam champion being docked a game and fined USD 17,000.Not only that, the Japanese’s first-ever triumph was not well received by the crowd at Flushing Meadows and she was even booed by the crowd for defeating the fan favourite.Also read – Billie Jean King softens stance on Serena Williams controversy This was Naomi Osaka’s first Grand Slam victory (Reuters Photo)World No.7 Osaka was reduced to tears during the presentation ceremony and hid her face all the while with a visor to hide her tears. However, on her arrival in Japan on Thursday, she said that she was not saddened by the incident.Also read – Is Serena Williams a bad loser? Opinions after Naomi Osaka wins US Open”For me, I don’t feel sad because I wouldn’t even know what I’m expected to feel,” she told a news conference in Yokohama.”Because it was my first final and my first Grand Slam victory, overall I felt really happy and I know that I accomplished a lot.advertisementAlso read – Serena Williams calls chair umpire a thief, accuses him of sexism”I don’t think I even thought about feeling sad because there’s no experience for me to draw on (from) any other Grand Slam final.” Serena Williams was fined USD 17,000 for her actions during the US Open final (Reuters Photo)Also read – Australian cartoonist blasted for ‘racist and sexist’ depiction of Serena WilliamsThe Osaka-Williams final was one of the most controversial Grand Slam finals of all time and it divided tennis and triggered a debate about sexism in sport after Serena’s assertion that Ramos would have dealt with a male player in a different way.Serena has been heavily criticised for her actions, which spoiled a precious moment for young Osaka, who even moved to apologise to the New York crowd and Serena for beating the home favourite.last_img read more

Sindhu enters pre-quarters of China Open

first_imgChangzhou, Sep 18 (PTI) Olympic and world championship silver-medallist P V Sindhu Tuesday progressed to the pre-quarterfinals of the USD one million China Open World Tour Super 1000 tournament here. The third-seeded Indian defeated World No. 39 Saena Kawakami of Japan 21-15, 21-13 in the opening round at the Olympic Sports Center Xincheng Gymnasium.The match started out as a close contest with Sindhu and Saena before the Indian broke off to grab a 13-7 lead at one stage. She kept dominating the rallies and pocketed the opening game without much trouble.In the second game, Sindhu zoomed to a 6-0 lead but Saena managed to make it 8-10 before the Indian entered the interval with a slender 11-9 lead.After the break, Sindhu jumped to 15-11 before grabbing eight match points at 20-12 and sealed it comfortably. PTI ATK PM PMlast_img read more

Indian team for West Indies Tests to be named after Ishant, Ashwin fitness tests

first_imgThe MSK Prasad-led selection panel might delay the announcement of India’s Tests squad for the two-match Test series versus West Indies as Ravichandran Ashwin and Ishant Sharma are scheduled to have fitness tests on Saturday.The selection panel was supposed to meet on September 26 and announce the squad but it is believed that they want to see the results of the fitness tests of two of India’s key Test players and then take a call.”Ashwin is already doing his rehabilitation at the NCA for groin injury. Even Ishant is expected to join him there. As of now, there is a fitness test scheduled on Saturday, September 29. The selectors may announce the team a day earlier if NCA physios and trainers rule the duo out even before fitness tests,” a senior BCCI official said.However, Prasad and Devang Gandhi did meet at a Delhi hotel on Wednesday to draw up an initial list of players, who are in line to be selected for the Test series starting on October 4.Also read – Dhawan, Ashwin in focus ahead of India Test team selection for West Indies seriesEarlier, BCCI’s acting secretary Amitabh Choudhary issued a notice about the Test squad for the West Indies being announced on Wednesday but the meeting was later cancelled.”It was scheduled earlier but the five selectors’ itinerary was clashing as one (Sarandeep Singh) is in Dubai while two others (Jatin Paranjpe and Gagan Khoda) are watching Hazare Trophy at different venues. So it was decided that this will be an informal meeting where the selectors will take stock of the situation,” the official added.advertisementThere are still a few grey areas that selectors are dealing with especially the opening slot and the specialist spinners in the squad of 15.”The selection committee’s aim is to have a team for the series that will be a mirror image of the squad that will travel to Australia. May be two more players to the 15 for the Tests will be added when the team travels Down Under,” said the official.As of now, Shikhar Dhawan despite his poor returns from England Tests, remains team management’s favourite to continue. It will be a challenge for the selectors to push Prithvi Shaw and Mayank Agarwal’s case.The second bone of contention where the team management might differ from the selection committee is the choice of spinners.In case Ashwin is ruled out, team management’s preferred choice is Yuzvendra Chahal. The wiry Haryana leg-spinner is someone who still needs a lot of games to be ready for top flight red ball cricket, India A coach Rahul Dravid had said a few days back.A source close to the team management said that the West Indies can be a good launch pad in Test cricket for Chahal and a good performance will enhance his case for his selection for Australia tour. However, if Ashwin is declared fit, Chahal might have to wait.(With inputs from PTI)last_img read more

New Zealand flag hoisted instead of Australia’s during first day of Dubai Test

first_imgAustralia have not had a great time in the United Arab Emirates so far. If a long toiling day on the field on day one of the first Test versus Pakistan was not enough, their bad times continued off the field as well.Authorities at the Dubai International Cricket Stadium, Dubai, where the first Test between Pakistan and Australia is taking place, goofed up the customary flag hoisting at the stadium.Staff at the Dubai International Cricket Stadium hoisted New Zealand’s flag instead of the Australian one and it was pointed out on Twitter by an Australian journalist Peter Lalor.Pakistan vs Australia: Live updatesThe similarities between the Australian and New Zealand flag are astounding and the staff in Dubai unfortunately became victim of that. The authorities mistook the New Zealand flag with Australia’s and hoisted it on day one of the 1st Test in Dubai (@SinghRasha Photo)On field, Australia came back well in the third session of day one after the hosts put on a massive on a massive opening stand of 205 runs. Mohammad Hafeez and Imam-ul-Haq starred for them as the former scored a fine 126 on his return to the Test side while Imam fell for a well made 76 as Pakistan ended the day on 255/3.Australia came back well after a couple of tough sessions on Day One of the first Test against Pakistan after the hosts elected to bat first and put on a massive opening stand of 205 runs with Mohammad Hafeez scoring a fine 126 in company of Imam-ul-Haq who was looking set for a ton before being dismissed by Nathan Lyon for 76.advertisementOn day two of the match, Pakistan surged ahead thanks to some impressive batting from Haris Sohail and Asad Shafiq, who guided past the 400-run mark with ease. But, unfortunately, Shafiq failed to go on and the fifth-wicket stand of 150 came to an end when he nicked one to Tim Paine of the bowling off debutant Marnus Labuschagne.last_img read more

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen

first_img Originally published Dec 9, 2011 1:30:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it’s also a great way to gain insights for generating leads from LinkedIn.To access the Group Statistics for a specific LinkedIn group, browse to the group and click ‘More’ in the group’s top navigation. Then click ‘Group Statistics’ from the drop-down menu.LinkedIn Group Statistics doesn’t only tell you how many members are in a group or how active those members are; it also gives you other key insights about the group’s members such as locations, seniority, function, and industry.This information can be massively beneficial if it’s used right. Here are 4 ways you can use LinkedIn’s Group Statistics to optimize your business’ lead generation efforts.1. Spend Time in Appropriate Groups to Establish AuthorityParticipating in group discussions can help you grow your company’s reach, but if you join a group with employees mostly working in IT and you’re trying to sell a product to management consultants, you’ll be wasting precious time you could have spent elsewhere. Sometimes a group’s title can be deceiving, but by using the statistics tab, you can easily determine if a group is right for you. More importantly, you can see if a group is active and whether it is worth your time to join and participate.As you establish yourself as a thought leader in the right group, you’ll be able to gain authority. From there, you’ll have the ability to introduce fellow group members to interesting and helpful blog posts, ebooks, and webinars on your site, and convert appropriate group member prospects into leads!2. Better Target Your LinkedIn AdsAds on LinkedIn can be super effective, but if you really want to optimize your ad spend on LinkedIn, you should have awesome targeting set in place. The problem is, many people rely on hunches rather than data when figuring out how to target their ads. Using LinkedIn’s Group Statistics can be a great way to leverage valuable data and maximize your spend.3. Create Better Targeted LinkedIn Product PagesDid you know that you can segment and target your LinkedIn Company Products Page? It’s a really nifty feature, and it can be a great way to increase the likelihood that people visiting your page will convert into leads. The Group Statistics feature can guide you in how to best segment your Products Page on LinkedIn. For example, if you’re looking at a group with 50,000 members and 25% of members are the owner of their company and another 25% are managers at a company, it may make sense to spend some time changing the copy on your product page to tailor to each of these audiences. You may also want to place different offers that appeal to the different needs of these two audiences on each of these targeted pages. After all, an owner and a manager do have different needs.4. Collect Insights for Generating Leads Outside of LinkedInYou can almost think of appropriate LinkedIn Groups as a sample size of your prospects to figure out who they are and what they’re looking for. Perhaps you’re trying to sell banking and finance software and don’t know who your core audience is or where to find them. Looking at LinkedIn Groups, you’d notice that there’s a Banking and Finance Technology group that has over 30,000 members, most of which are international. You could then use those insights to inform your other marketing efforts. Maybe you could build a Google AdWords campaign that’s geo-targeted to the areas that matter, blog about international news, and make sure that your social media updates take international time zones into consideration.LinkedIn has always been a great social media platform for generating leads, but with Group Statistics at your fingertips, you now have the ability to leverage LinkedIn’s potential in other marketing channels as well. Think of LinkedIn Group Statistics as free marketing data that doesn’t have to live in solitary confinement on LinkedIn. Those insights can be applied anywhere, and as an inbound marketer, that’s a pretty lethal weapon to have.What other interesting ways can you leverage the insights from LinkedIn Group Statistics.last_img read more

5 Key Ways to Maximize Email Marketing Effectiveness [Data]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest blog post written by Hunter Boyle. He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits.We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing.And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships.When asked about their top email marketing priorities for 2012 in a recent MarketingSherpa survey of more than 2,700 email marketers, “delivering highly relevant content” ranked first among large and mid-sized companies (70% and 62% respectively), and second among small businesses (71%), surpassed only by “growing and retaining subscribers” — which, of course, largely depends on content also. This is great news, because it suggests that email will continue to improve in 2012.The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? We set out to answer that question, and the result was a new special report ebook and email series that explores five key ways to maximize your email marketing:1. Approach List Building StrategicallyThere’s no shortage of tactics for growing email lists, but it’s all too easy to get caught up in them at the expense of a fully developed plan. Does your email strategy account for how and when to apply various tactics, when to test others, and a consistent process for analysis and adjustments? With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement.2. Set Clear Expectations for SubscribersAs marketers, we often don’t see the disconnect between our perception of how our offers are presented and how prospects see and understand them. In particular, short email forms that simply ask for name and email and offer little context or information about send frequency, specific content options, or address validation, tend to generate larger lists but include lower quality contacts. We may know what’s behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? That’s why it’s critical to set expectations with your potential subscribers so they know exactly what they’re signing up for and exactly what the value is.3. Segment Lists to Match Your PrioritiesWhether you’re segmenting lists based on behaviors such as opens, clicks, and downloads (or lack thereof); on stage in the sales cycle; or on more specific demographic data, the bottom line is that segmentation is a huge factor in establishing relevance. Matching segments to your organization’s ideal customer personas makes your content more engaging and your offers and campaigns more likely to succeed. So why are only about half of email marketers using these techniques regularly?4. Automate Your CampaignsThank you, welcome, and transactional emails are widely used by organizations of all sizes, but research shows a significant drop-off in other types of automated messages. Lead nurturing, drip campaigns, re-engagement campaigns, and auto-responders make it easier for marketers to create email series with the intent of building relationships; however, these types account for roughly one-third or fewer of the emails sent by survey respondents. If your content mix includes “evergreen” information such as how-to articles or training videos that won’t lose their news value, marketing automation is definitely an option worth exploring.5. Optimize and Test RegularlyTo quote the MarketingSherpa report, “Continuous experimentation is the quickest path to peak performance.” Yet only 28% of small businesses regularly test and optimize email messages. Mid-sized and larger organizations fared better, but still only around half test regularly. Deadlines and full workloads are a common culprit, but let’s say you run a test that yields an 18% lift in response — you’d probably find time to test more consistently next time, right? Interestingly, subject lines are among the most popular tests, yet they often produce the smallest gains compared to other areas such as landing pages and target audiences. Don’t be afraid to test various elements of your email marketing efforts to optimize email performance.The tips above are a starting point, but for more detailed charts from the survey plus recommendations and links to case studies, how-to articles, and online tools related to these five steps, you’ll want to get the complete special report ebook and email series. MarketingSherpa and AWeber are providing the series for free through December 31. Originally published Dec 14, 2011 8:00:00 PM, updated October 20 2016 Email Marketing Topics:last_img read more

10 Amazing Blogs About Blogging to Start Reading NOW

first_imgWith all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. You know you need to blog, and whether you find it easy and fun or a difficult fact of life as a marketer, any valuable information you can get to make that job easier is certainly welcome.You probably have a hefty mix of blogs and websites in your RSS, some of which might talk about blogging every once in a while. But there are a lot of killer blogs out there that dedicate themselves solely to the discussion of…well, blogging. And these bloggers do it really, really well.So what blogs should you be reading? There are certainly more than 10 rockin’ blogging blogs (that’s a mouthful) out there, but we thought it was important to curate a manageable mix of sites for you to reference; some that you might have heard of, and some that are hopefully new gems to incorporate into your daily reading regime and help you kick some blogging butt.10 Blogs About Blogging You Should Be Reading1.) Copyblogger – You’ve probably come across this superstar blog many times if you’re one of the many people interested in learning more about writing well. The site teaches you how to write compelling copy, the genesis of online marketing success. It has compiled its own best-of list, a good sample of blog posts to read if this site is new to you.2.) Blogging Basics 101 – As the name suggests, this site is perfect for you if you’re just starting out with blogging. On this site, you’ll learn everything from legal use of logos on your blog to repurposing your blog posts into new types of content. We hope this site begins updating more frequently in 2012!3.) Fuel Your Blogging – If you’re an avid blogger who wants to suck every last bit of ROI out of your blog, this site is the place for you. Here you’ll get tips and info beyond the basics, like details about comment spamming, how to integrate your blog with other social media networks, and how to use data and statistics in your blog posts.4.) ProBlogger – The content on ProBlogger focuses on monetizing your blogging efforts. The posts are thorough, thoughtful, and often feature either guest posts from other industry titans or discuss new thought leadership content being published. It’s a great blog for both beginners and seasoned pros.5.) For Bloggers By Bloggers – What better source for blogging advice than a blogging community? Get information from the front lines on this site to make every aspect of your blog better.6.) Blogging Tips – This site is just what it sounds like…tips on blogging! The site is helpful because it understands the day to day problems bloggers encounter, and presents tips and tools to solve those problems and make blogging easier.7.) Blogussion – With a tagline like “Blogging for the Mind” you better believe the folks at Blogussion are creating some cerebral content. This site is ideal for a more advanced audience looking to go beyond the basics of blogging.8.) Daily Blog Tips – If you’re wondering how to make money on your blog, this site will help you figure it out with tips on SEO, blog promotion, writing tips, and web design best practices.9.) Spice Up Your Blog – Although these folks focus on all types of blog tips, go to them for some exceptionally good tips on making your blog more visually appealing.10.) The Blog Herald – Where do bloggers go to stay up to date on news in the blogging world? The Blog Herald will ensure you’re in the know on all the latest news and releases that bloggers need to know about to stay current in their industry.Got another great blog or website about blogging that you think people should be reading? Share it in the comments so we can check it out!Image credit: Kristina B Blog Examples Topics: Originally published Jan 2, 2012 12:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Book Clubs Can Transform Your Social Media Strategy

first_img Topics: Originally published Jan 23, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Strategy Regardless, the activity has some fundamental aspects that can teach marketers how to effectively use social media for inbound marketing.1. Invite Interested ReadersIf you’re forming a book club, you’re likely to invite others who enjoy reading. Asking a friend who loathes opening any book (unless it has tons of pretty pictures in it) and would rather spend his/her day playing Mario Kart isn’t your best bet. Inviting members requires an understanding of who would want to participate.This is no different on social networks like Facebook, LinkedIn, Google+, or Twitter. Your business can’t be all things to all people, but it can be one beneficial thing to a certain group of people. Search for users who will benefit and enjoy the content your social media account has to offer or that addresses their problems that your products/services can solve for them. Start targeting your social media updates toward these types of people to generate an active, engaged, and qualified following of potential customers.2. Pick the Right BookThere’s a big difference between picking a good book and picking the right book. A good book is subjective to the reader and won’t necessarily appeal to others. Book club organizers must understand their groups well enough to choose books that members will actually want to read.Similarly, businesses must have a grasp of what their audience wants to get out of following them in social channels. Just because a certain topic interests you, doesn’t mean it interests them. Put your feet in your ideal customers’ shoes by developing and understanding your business’ buyer personas, and share content and updates that truly speak to their needs and interests. If you want to delve into this further, just as a book club would allow its members to pick which book to read next, allow your fans to suggest which topics you should post about. Post a link to a brief survey or, for for instant feedback, tweet/post a quick question that asks folks what they’d be interested in learning about through your social presence.3. Prepare Discussion QuestionsWhen someone hosts a book club meeting, he/she doesn’t simply invite guests over and let them take charge of the event. The host must be prepared with questions and thoughts to commence and shape the conversation.This also holds true for the social sphere. Don’t just create a Facebook or Twitter account and assume that your fans will take hold–it won’t happen. Instead, prompt intriguing and thought-provoking questions that call on followers to respond and engage. This will help grow your reach and create a positive environment within your individual social media account. Fans will appreciate that you value their voice as much as your own.4. Participate in DialogueThe lamest book club members are those who join but sit silent during meetings. People want to hear each other’s opinions and ideas about the book; otherwise, members wouldn’t have been invited to join.When you start increasing your social media following, don’t let these users simply enjoy your company. Unless you share your voice with your followers, your company is worth squat. One great way to create awareness for your business is by participating in online exchanges. One place to do so, for example, is LinkedIn Groups. Find public groups that are discussing topics related to your business, and share your ideas there. Comment on discussions other members have started in the group (when relevant). This can help you become visible to a new audience while building yourself up as a thought leader and expert on a certain topic or industry.Miss participating in book clubs? Never been in one? Well how about trying an ‘ebook club!’ Join HubSpot for our fifth Twitter Chat tomorrow, January 24th, 3:30 PM ET. Our book club-inspired chat will discuss our ebook, An Introduction to Lead Generation. Read the ebook and come hear what fellow marketers have to say about it. Author Kipp Bodnar will attend to answer your burning questions on the topic. The hashtag to follow along is #InboundChat.Image Credit: Jukka Zittinglast_img read more

25 TEDTalk Quotes to Inspire You

first_imgHave you ever attended live or viewed an online TEDTalk? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world? Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes, a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks.It’s a brilliant move; who doesn’t love a good, insighful quote? We’ve been scouring the TED Quotes today and wanted to highlight some of our favorite ones from the technology, internet, management, and business categories. These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. Enjoy!TED Technology Quotes1) Clay Shirky: Time Warner has called and they want us all back on the couch, just consuming — not producing, not sharing — and we should say, ‘No.’ Tweet This! (Watch the TEDTalk)2) Ian Ritchie: [Tim Berners-Lee] told me about his proposed system called the ‘World Wide Web.’ And I thought, well, that’s got a pretentious name. Tweet This! (Watch the TEDTalk)3) Roger Ebert: Because of the rush of human knowledge, because of the digital revolution, I have a voice, and I do not need to scream. Tweet This! (Watch the TEDTalk)4) Evan Grant: Everything gives out some kind of data, whether it’s sound or smell or vibration. Tweet This! (Watch the TEDTalk)5) Aaron Koblin: An interface can be a powerful narrative device. And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories. Tweet This! (Watch the TEDTalk)6) Ze Frank: On street corners everywhere, people are looking at their cell phones, and it’s easy to dismiss this as some sort of bad trend in human culture. But the truth is life is being lived there. Tweet This! (Watch the TEDTalk)7) Nicholas Christakis: Social networks are these intricate things of beauty, and they’re so elaborate and so complex and so ubiquitous that one has to ask what purpose they serve. Tweet This! (Watch the TEDTalk)8) John Underkoffler: That’s the old way, that’s the old mantra: one machine, one human, one mouse, one screen. Well, that doesn’t really cut it anymore. Tweet This! (Watch the TEDTalk)9) David Agus Quoting Andy Grove: No technology will win. Technology itself will win. Tweet This! (Watch the TEDTalk)TED Internet Quotes10) Clay Shirky: We are in a world where most American citizens over the age of 12 share things with each other online. Tweet This! (Watch the TEDTalk)11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Tweet This! (Watch the TEDTalk)12) Adam Ostrow: By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. The one thing that all of them have in common is that they’re going to die. Tweet This! (Watch the TEDTalk)13) Eli Pariser: Facebook was looking at which links I clicked on, and it was noticing that I was clicking more on my liberal friends’ links than on my conservative friends’ links. And without consulting me about it, it had edited them out. They disappeared. Tweet This! (Watch the TEDTalk)14) Eli Pariser: In a broadcast society, there were these gatekeepers, the editors, and they controlled the flows of information. Along came the Internet and it swept them out of the way, and it allowed all of us to connect together, and it was awesome. But that’s not actually what’s happening right now. Tweet This! (Watch the TEDTalk)15) Eli Pariser: Your filter bubble is your own personal, unique universe of information that you live in online. What’s in your filter bubble depends on who you are, and it depends on what you do. But you don’t decide what gets in — and more importantly, you don’t see what gets edited out. Tweet This! (Watch the TEDTalk)16) David McCandless: Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we’ve laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it’s been worked and tilled by unpaid workers and governments. Tweet This! (Watch the TEDTalk)17) Stephen Lawler: We’re so constrained by browsing the Web, remembering URLs, saving favorites. As we move to search, we rely on the relevance rankings, the Web matching, the index crawling. But we want to use our brain! We want to navigate, explore, discover information. Tweet This! (Watch the TEDTalk)TED Management Quotes18) Stanley McChrystal: Leaders can let you fail and yet not let you be a failure. Tweet This! (Watch the TEDTalk)19) Elizabeth Lesser: Don’t persuade, defend or interrupt. Be curious, be conversational, be real. And listen. Tweet This! (Watch the TEDTalk)20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings. Tweet This! (Watch the TEDTalk)21) R.A. Mashelkar: An innovator is one who does not know it cannot be done. Tweet This! (Watch the TEDTalk)22) Simon Sinek: If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. Tweet This! (Watch the TEDTalk)TED Business Quotes23) Jacek Utko: There is no reason — no practical reason — for newspapers to survive Tweet This! (Watch the TEDTalk)24) Tim Harford: Ten percent of American businesses disappear every year. … It’s far higher than the failure rate of, say, Americans. Ten percent of Americans don’t disappear every year. Which leads us to conclude American businesses fail faster than Americans, and therefore American businesses are evolving faster than Americans. Tweet This! (Watch the TEDTalk)25) Lisa Gansky: A brand is a voice and a product is a souvenir. Tweet This! (Watch the TEDTalk)Which TEDTalk quote inspires you the most? Topics: Marketing Experts Originally published Feb 14, 2012 5:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Improve Your Email Marketing With an Integrated Approach

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Topics: As we’ve said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels — social media, blogging, email, search, etc. — work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.Email, for example, is one of those channels that is most powerful when it’s integrated with the rest of your marketing efforts. So let’s review some of the different ways you can achieve integration between email and other marketing assets , such as search, social media, mobile, and analytics. Email & Social Media Integration Study after study shows that email strategies that integrate social media lead to better results. According to Aberdeen Research, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% .Integrating social media into your email strategy is easier than you might think. Here are some tactics to help you get started: Add Social Media Sharing Buttons to Your Emails Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and brand. Make social media buttons a part of your email templates so recipients can easily share your email content with their individual networks. Leverage Social Media Insights for Email Sends Send targeted emails to subscribers who have mentioned you in social media. Using integrated marketing analytics ( like HubSpot’s ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. In addition to responding to those highly engaged leads via social media, you could also send them a follow-up email with targeted information and content. Grow Your Email List Through Social Media Leverage your social media presence to give followers a reason to subscribe to your email list. For example, consider placing a call-to-action on your Facebook page or in a dedicated Facebook page tab . Make sure you demonstrate the clear benefits of your email subscription so you can convert your social media followers into subscribers. Email & Search Integration It’s true: Optimized emails can help you get found in search. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox. Not only is this web-based version beneficial for usability, but it also helps you boost your SEO. Knowing that an online archive of your email will exist, make sure your email content follows the same SEO best practices as your website and other content does. Use your best keywords and anchor text when constructing the body of the message. Ensure all images have alt tags and include social media sharing buttons to stretch the content further. Originally published May 9, 2012 12:30:00 PM, updated July 28 2017 Email & Mobile Integration According to Return Path, 16% of all emails are opened on mobile devices , and this number can rise to 50% for some companies and industries . Creating a strategy that reflects the changing way recipients open and read emails is only going to increase in importance in the coming years. So what does it take to make your email strategy mobile?Test your email templates to see how they comes across on different mobile devices.Give your calls-to-action (CTAs) wiggle room – make sure buttons and links are easy to click for readers using touch screens.Offer both plain text and HTML versions of your email .Use descriptive alt text with all your images in case they don’t display. Optimize for mobile on the landing pages and forms your email links to.HubSpot’s marketing software automatically optimizes your emails and landing pages for mobile viewing, so if you are a customer, you’re all set! This article is an excerpt from our free ebook, The Complete Guide to Optimizing Email Marketing for Conversions . Learn more about how to increase the ROI of your email marketing by downloading the ebook here . Email & Analytics Integration Today’s marketing should extend well beyond the boundaries of your website. As a result, individual analytics for your website, social media, email, and other channels just aren’t enough anymore. A multichannel view enables you to see how prospects are navigating their experience with you across various marketing properties. Marketing analytics data can answer cross-channel questions, such as: How many people clicked through on your email but didn’t convert?Of the people who converted on your website, how many of them came from social media?How many opened your last email message?Which results in more leads: PPC or organic search, email or social?Not only do integrated analytics reports show you the effectiveness of your marketing strategy, but they also help you get more targeted in your email sends. According to B2B Magazine, 37% of B2B marketers say lack of user data is the major obstacle to effective segment targeting . By exchanging single channel analytics for integrated marketing analytics, you can begin to segment your mailing list and send communications based on the lead’s history of downloads and pages viewed.In the screenshot below (of HubSpot’s Sources tool ), you will see that email and its analytics are only one piece of the inbound marketing puzzle. You need to look at the entire context in order to make smart decisions on segmentation and nurturing.last_img read more

How to Use LinkedIn Emails to Generate Loads of Leads

first_img2) Click on “Send an Announcement.”  Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how. The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. But the leader of the pack — if done right, of course — is LinkedIn Groups. In fact, HubSpot currently has three LinkedIn Groups for our different communities: Inbound Marketing University Alumni, Inbound Marketing Certified Professionals, and Inbound Marketing Professionals, which is open to the public to join and learn!There are many benefits to building your own LinkedIn Group, but today we’re focusing on the lead generation opportunity they offer — and that stems from an awesome feature called LinkedIn Announcements. If you’ve never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. Or, just read this post to learn more about it, and how to use it for lead generation!What are LinkedIn Announcements?LinkedIn Announcements are messages sent directly to the email inbox of the members of your LinkedIn Group — in other words, it’s email marketing through LinkedIn! Whichever email a LinkedIn user includes on their profile will receive the LinkedIn Announcement. Here’s how to send one:1) Go to “Manage” in the Group. Easy! Right? But how does that translate to lead generation?Why are LinkedIn Announcements Great for Lead Gen?Let me illustrate this point with an image. The following graph shows the number of daily leads generated from LinkedIn for HubSpot in the past 30 days. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group.See what I mean? Clearly, LinkedIn Announcements helped boost the number of leads generated — not only for the day of the send, but also the days following. While the success of the LinkedIn Group is certainly a major portion of this, wouldn’t any marketer want to amplify their already great results when possible?How to Write a LinkedIn Announcement That Generates LeadsThe rules for writing great email copy in your other campaigns also apply when writing LinkedIn Announcements. The Announcements feature will automatically create a subject line for you that reads “Announcement from XXX Group.” Do not use this subject line. Instead, create a descriptive and eye-catching subject that shows members of the group that reading the message will benefit them. Here are some examples from recent HubSpot sends:Become a Data-Driven Marketer and Take Action with MetricsBuild Inbound Links Through Social Media With These 10 Free Tips!Special News for Our Community: HubSpot’s New Email Tool + Free Ebook!Once the subject line is nailed down, you need to write some compelling copy. Let’s dissect our most recent LinkedIn Announcement to highlight how.1) Give them reason to keep reading. Open your email with something compelling enough to grab the reader’s attention, and convince them it’s worth their time to continue reading. It helps to include a mind blowing statistic here, if you have one. Use a clear but interesting transition to connect that first sentence to your main offer. The connection needs to be relevant and continue to keep the readers attention.2) Have a call-to-action! Whether it’s an ebook, a blog post, a coupon, or an event page, send your readers somewhere they can get more information that will benefit them. And to track the success of that offer, be sure to use a link shortening and tracking service like bitly. This will help you gauge the type of offers that work best for your LinkedIn Group. 3) Make your call-to-action compelling. It’s not enough to have a CTA — you need to convince your reader to click through! Clearly tell recipients why they should download your content, attend your event, or use your product. Don’t make them fill in the blanks — be explicit with the value they will derive from redeeming your offer. Using bulleted lists or other formatting devices to call out these points will help you make your case.4) Pose a question about the offer. The email you send will be linked in a featured discussion on the LinkedIn Group (more on this in a minute). That means you need to give them a reason to engage with the post that appears.5) Monitor the announcement. People may start commenting on your announcement, so be sure you’re looking out for notifications of new comments. That way you don’t have to keep manually checking in with your LinkedIn Group, and can quickly respond to commenters.6) Make your discussion a featured discussion. By making the discussion featured, it’ll appear permanently whenever someone comes to your group, in the upper right corner. Users will automatically know the message came from a manager of the group, and therefore the content is likely important and helpful. 7) Automatically tweet the announcement. You can do this by clicking the little blue Twitter bird. It tweets both the headline, and a link to the post.8) Send yourself a test email! Sometimes reading the content in a different location — like your inbox — highlights small spelling or grammatical mistakes. If you have a friend or coworker who can review your email, it’s a good idea to get another set of eyes on it, as well.9) Send it!Pretty easy, right? If you or your business owns a LinkedIn Group, start sending carefully crafted LinkedIn Announcements to supplement your lead generation efforts. And if you don’t already have a LinkedIn Group, well, why not start one? Creating a LinkedIn Group has many benefits that will be proven not just in the short-term, but in the long-term. You can also try asking someone who owns a LinkedIn Group with an audience you want exposure to if you can send a LinkedIn Announcement to his/her group. Just be sure you have something valuable to give that person in return!Have you used LinkedIn Announcements? Have you seen positive results? If not, do you plan on using them now? Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 18, 2012 9:00:00 AM, updated August 27 2017 LinkedIn Advertisinglast_img read more

Catch Up on the Latest Google Updates and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Google Updates Topics: Originally published Jul 1, 2012 9:00:00 AM, updated October 20 2016 Just because you’re on summer vacation (or dreaming about it) doesn’t mean the internet marketing world is slowing down any. Nope! Bloggers are blogging, Google’s making announcements left and right, and Twitter’s working on raking in the big bucks.Not sure what I’m talking about? Well, good thing you’re here — this post will point you towards those stories and more, all from the internet marketing world this past week. Happy reading, and as always, share your favorite stories from this past week in the comments!Google+ For Tablets, Google+ Events, and Google Now Roll OutWe reported on the updates that came out of the Google I/O Conference on June 27. Two of the updates involved Google+, which of course had some marketers already rolling their eyes. But don’t write them off as insignificant yet! Google+ for tablets indicates that Google+ is becoming more and more accessible, and Google+ Events indicates that Google does, in fact, understand one of the primary uses of its rival social network. Both of these updates mean that people could migrate towards spending more of their minutes on Google+. The third update, Google Now, will allow Google to make suggestions based on mobile and search history. Creepy? Maybe. Useful? Definitely.Twitter Generating the Majority of Its Ad Revenue From MobileSpeaking of mobile, this story comes to us from MarketingLand, who reported that, according to the Wall Street Journal, Twitter’s mobile ad revenue is off the charts. The platform only launched mobile ads in April, but in three short months, the change has been huge. Let’s not forget that 60% of Twitter’s users are using it on a mobile device.Make Your Story 22 Times More MemorableThis story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact. This should reinforce a statement that’s been pronounced to death by marketers, including us: content is king. Content tells stories. Content is memorable.How to Infuse Your Writing With NostalgiaThe folks over at Copyblogger whipped up an excellent piece on a strategy to ensure the content you produce isn’t catering only to the present moment. Timeless writing, or writing that’ll envoke feelings of nostalgia or other emotion, lasts longer and is more memorable. As inbound marketers, we talk all the time about the importance of content, but it’s rare we delve further in and talk about the quality of the writing within the content.SEO, Digital Marketing and the World of Indie FilmsThis story from MarketingPilgrim brings together two things you might not imagine go together: search engine optimization and independent filmmaking. The piece transcribes an interview with One World Studios founder Zack Coffman, who knows a thing or two about both. We think this piece is well worth the read as an interesting case study, and should serve as a gentle reminder that there’s no industry exempt from the necessity of utilizing inbound marketing techniques in their digital strategy.What inbound marketing tales did you stumble upon this week?Image credit: anda (:last_img read more

The B2B Marketer’s Blind Spot and Other Marketing Stories of the Week

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 29, 2012 9:00:00 AM, updated October 20 2016 Oh man, how good does that egg look?It got me thinking … you know what would make this Sunday round-up better? If I could somehow make this a Sunday marketing brunch. Got your two eggs sunny side up? Crispy bacon with a side of the most tantalizing marketing stories of the week? Alright then. Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer’s Journey From Forrester This story comes to us from Jeff Ernst’s Forrester blog. He discusses the transformation of the B2B marketer’s focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. This is a change that many marketers aren’t prepared for, and has resulted in a tendency to neglect an essential portion of the buying cycle: the middle of the funnel . He argues that the marketer’s role doesn’t end at just attracting leads, but that lead nurturing is just as essential to marketers’ success as things like public relations and event planning. We couldn’t agree more! Check out the full story here . Facebook Launches New & Improved Recommendations Plugin for Websites As usual, Facebook changed something this week. The latest update from the ever-evolving social network is a concept called the ‘Recommendation Bar’ for websites to install. But wait, didn’t they already have that? Why yes, they did. But this is a little bit different, in that the Recommendation Bar is more interactive and auto-publishes stories that users have read to their Timelines and newsfeeds in order to further bolster engagement and referral traffic . It’s the latest addition to Facebook’s Social Plugins Suite, which includes the external Like button, Subscribe button, and Facebook Comments section. Still confused as to what exactly changed? We break it down for you in the full story, so check it out here .  How to Pin with Purpose on Pinterest From MarketingProfs It’s been far too long since we’ve discussed Pinterest in the weekly round-up. Thankfully, MarketingProfs offered up this nice feature on pinning with purpose. The article offers tips for pinning marketers of all levels to make the most of their business Pinterest account . The tips cover both strategy and common mistakes, such as always remembering to label your visual content. The importance of scheduling pins in advance, instead of carelessly pinning everything from your website to Pinterest in one day, is also highlighted. Finally — and perhaps most importantly — the article emphasizes that your pinned content should contain links to optimized landing pages . After all, you do want to generate leads from Pinterest, right? Check out the full story here . Google “Reveals Index Secrets”: Charts Indexing of Your Site Over Time From Search Engine Land Our friends at Search Engine Land brought us the latest update from another company never short on changes — Google, of course. They’ve released a tool called Index Status that charts the number of pages on your site that have been indexed over time. The information shown is purported to be accurate, albeit on a lag time of several weeks. The tool shows the pages on your site that have been crawled and indexed, the total amount of pages on your website that have been crawled, and the pages that have been blocked from crawling. The full story contains a lot of in-depth analysis on exactly how this data can become actionable for you, so be sure to check it out here . 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com Our last feature comes from JeffBullas.com, and it’s a spectacular list of 72 facts about social media marketing and inbound marketing . The article cites one of our favorite statistics in its intro — that leads generated through social media and content cost half as much as leads acquired from outbound marketing. The post then launches into what essentially amounts to the state of social media marketing in 2012. For example, did you know that only 27% of B2B leads are sales-ready when first generated? Or that 52% of Facebook users have stopped following a company because its updates became too boring or repetitive? Needless to say, there’s some pretty useful information in the list. Check out the full story here . What was the best inbound marketing story you found this week? Share it with us in the comments! Image credit: stevendepolo Topics: Inbound Marketinglast_img read more